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Car Thieves Could Be Stopped Remotely Speeding off in a stolen car, the thief thinks he has got a g...
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TheNorthernLightsThesunisstormyandhasitownkindofweather.ItissohotandactivethateventheSun’sgravitycannotholditsatmosphereincheek!EnergyflowsawayfromtheSuntowardtheEarthinastreamofelectrifiedparticlesthatmoveatspeedsaroundamillionmilesperhour.TheseparticlesarecalledplasmaandthestreamofplasmacomingfromtheSuniscalledthesolarwind.ThemoreactivetheSunthestrongerthesolarwind.ThesolarwindconstantlystreamstowardtheEarthbutdon’tworrybecauseaprotectivemagneticfieldssurroundsourplanet.ThesamemagneticfieldthatmakesyourcompasspointnorthalsosteerstheparticlesfromtheSuntothenorthandsouthpoles.ThechargedparticlesbecometrappedinmagneticbeltsaroundtheEarth.WhenalargeblastofsolarwindcrashesintotheEarth’smagneticfieldfirstgetssqueezedandthenthemagneticfieldlinesbreakandreconnect.ThebreakingandreconnectingofthemagneticfieldlinescancauseatomicparticlescalledelectronstrappedinthebeltstofallintotheEarth’satmosphereatthepoles.AstheelectronsfallintotheEarththeycollidewithgasmoleculesintheatmospherecreatingflashesoflightinthesky.Eachatmosphericgasglowsadifferentcolor.Oxygenandnitrogenglowsredandgreenandnitrogenglowsviolet-purple.AsthesevariouscolorsglowanddanceinthenightskytheycreatetheNorthernLightsandtheSouthernLights.WatchingaurorasisfunandexcitingbutnormallyyoucanonlyseetheminplacesfarnorthlikeAlaskaandCanada.Themovementoftheauroraacrosstheskyisusuallyslowenoughtoeasilyfollowwithyoureyesbuttheycanalsopulsateflickerorevenmovelikewaves.DuringsolarmaximumaurorasareseenasfarsouthasFloridaevenMexico!Aurorasoftenseemtobeveryclosetothegroundbutthelowestauroraisstillabout100kilometersabovethegroundadistancemuchhigherthancloudsareformedorairplanescanfly.Atypicalaurorabandcanbethousandsofkilometerslongafewhundredkilometershighbutonlyafewhundredmetersthick.Wehopeyouareabletotraveltofar-northplacesliketheArcticCircleandseetheNorthernLightsatleastonceduringyourlifetime.Weknowyouwillneverforgetit!YoucannotseetheNorthernLightsunlessyouareinAlaskaorCanad
NewMaterialNewFashionTheJanuaryfashionshowcalledFutureFashionexemplified例证howfargreendesignhascome.OrganizedbytheNewYork-basednon-profitEarthPledgetheshowinspiredmanytopdesignerstoworkwithsustainablefabrics纤维forthefirsttime.Severalhavesincemadepledgestoincludeorganicfabricsintheirlines.Thedesignerswhoundertakegreenfashionstillfacemanychallenges.ScottHahncofounderwithGregoryofRoganandLoomstatewhichusesall-organiccottonsayshigh-qualitysustainablematerialscanstillbetoughtofind.Mostdesignerswithexistinglabelsarefindingtherearen’tcomparablefabricsthatcanjustreplacewhatyou’redoingandwhatyourcustomersareusedtohesays.Forexampleorganiccottonandnon-organiccottonarevirtuallyindistinguishableoncewovenintoadress.Butsomepopularsyntheticslikestretchnylonstillhavefeweco-friendlyequivalents.Thosewhodomaketheswitcharefindingtheyhavemoresupport.LastyeartheinfluentialtradeshowDesigners&Agentsstoppedchargingitsparticipationfeeforyounggreenentrepreneurs企业家whoattenditstwospringtimeshowsinLosAngelesandNewYorkandgavespecialrecognitiontodesignerswhosecollectionsareatleast25%sustainable.Itnowcountsmorethan50greendesignersupfromfewerthanadozentwoyearsago.ThisweekWal-Martissettoannounceamajorinitiativeaimedathelpingcottonfarmersgoorganic:itwillbuytransitional过渡型的cottonathigherpricesthushelpingtoexpandthesupplyofakeysustainablematerial.MainstreamisabouttooccursaysHahn.Someanalysts分析师arelesssure.Amongconsumersonly18%areevenawarethatecofashionexistsupfrom6%fouryearsago.NatalieHormillaafashionwriterisanexampleoftheunconvertedconsumer.Whenaskedifsheownedanysustainableclothesshereplied:NotthatI’mawareof.Likemostconsumersshefindslittletimetoshopandwhenshedoesshe’sonthehuntforcutestuffthatisn’ttooexpensive.Byherownadmissiongreenjustisn’tyetonhermind.But—thankstothecombinedeffortsofdesignersretailersandsuppliers—onedayitwillbe.WhatissaidaboutFutureFashion
AItisnotbeneficialforpeopletokeepmentallyactive.BIntellectualactivitycanstrengthenpeople’smentalhealthregardlessoftheirage.COldpeopleshouldengageinbothmentalandphysical’activities.DOldpeopleonlyneedtoengageinphysicalactivitiesindividually.EPeoplewithanactivemindaremorecognitivelyhealthyintheiroldage.FManyexpertsareputtingthetheorytoworkintheirownlives.Paragraph4______
ReadingReadinginvolveslookingatgraphicsymbolsandformulatingmentallythesoundsandideastheyrepresent.Conceptsofreadinghavechanged51overthecenturies.Duringthe1950’sand1960’sespeciallyincreasedattentionhasbeendevotedtodefininganddescribingthereadingprocess.52specialistsagreethatreading53acomplexorganizationofhighermental54theydisagreeabouttheexactnatureoftheprocess.Someexpertswhoregardlanguageprimarilyasacodeusingsymbolstorepresentsounds55readingassimplythedecodingofsymbolsintothesoundstheystand56.Theseauthorities57thatmeaningbeingconcernedwiththinkingmustbetaughtindependentlyofthedecodingprocess.Othersmaintainthatreadingisinexplicablyrelatedtothinkingandthatachildwhopronouncessoundswithout58theirmeaningisnottrulyreading.Thereader59someisnotjustapersonwithatheoreticalabilitytoreadbutonewho60reads.Manyadultsalthoughtheyhavetheabilitytoreadhaveneverreadabookinitsentirety.Butsomeexperttheywouldnotbe61asreaders.Clearlythephilosophyobjectivesmethodsandmaterialsofreadingwilldependonthedefinitiononeuse.Bythemost62andsatisfactorydefinitionreadingistheabilityto63thesound-symbolscodeofthelanguagetointerpretmeaningforvariouspurposesatvariousratesandatvariouslevelsofdifficultyandtodo64widelyandenthusiastically.65readingistheinterpretationofideasthroughtheuseofsymbolsrepresentingsoundsandideas.
ReadingReadinginvolveslookingatgraphicsymbolsandformulatingmentallythesoundsandideastheyrepresent.Conceptsofreadinghavechanged51overthecenturies.Duringthe1950’sand1960’sespeciallyincreasedattentionhasbeendevotedtodefininganddescribingthereadingprocess.52specialistsagreethatreading53acomplexorganizationofhighermental54theydisagreeabouttheexactnatureoftheprocess.Someexpertswhoregardlanguageprimarilyasacodeusingsymbolstorepresentsounds55readingassimplythedecodingofsymbolsintothesoundstheystand56.Theseauthorities57thatmeaningbeingconcernedwiththinkingmustbetaughtindependentlyofthedecodingprocess.Othersmaintainthatreadingisinexplicablyrelatedtothinkingandthatachildwhopronouncessoundswithout58theirmeaningisnottrulyreading.Thereader59someisnotjustapersonwithatheoreticalabilitytoreadbutonewho60reads.Manyadultsalthoughtheyhavetheabilitytoreadhaveneverreadabookinitsentirety.Butsomeexperttheywouldnotbe61asreaders.Clearlythephilosophyobjectivesmethodsandmaterialsofreadingwilldependonthedefinitiononeuse.Bythemost62andsatisfactorydefinitionreadingistheabilityto63thesound-symbolscodeofthelanguagetointerpretmeaningforvariouspurposesatvariousratesandatvariouslevelsofdifficultyandtodo64widelyandenthusiastically.65readingistheinterpretationofideasthroughtheuseofsymbolsrepresentingsoundsandideas.
ReadingReadinginvolveslookingatgraphicsymbolsandformulatingmentallythesoundsandideastheyrepresent.Conceptsofreadinghavechanged51overthecenturies.Duringthe1950’sand1960’sespeciallyincreasedattentionhasbeendevotedtodefininganddescribingthereadingprocess.52specialistsagreethatreading53acomplexorganizationofhighermental54theydisagreeabouttheexactnatureoftheprocess.Someexpertswhoregardlanguageprimarilyasacodeusingsymbolstorepresentsounds55readingassimplythedecodingofsymbolsintothesoundstheystand56.Theseauthorities57thatmeaningbeingconcernedwiththinkingmustbetaughtindependentlyofthedecodingprocess.Othersmaintainthatreadingisinexplicablyrelatedtothinkingandthatachildwhopronouncessoundswithout58theirmeaningisnottrulyreading.Thereader59someisnotjustapersonwithatheoreticalabilitytoreadbutonewho60reads.Manyadultsalthoughtheyhavetheabilitytoreadhaveneverreadabookinitsentirety.Butsomeexperttheywouldnotbe61asreaders.Clearlythephilosophyobjectivesmethodsandmaterialsofreadingwilldependonthedefinitiononeuse.Bythemost62andsatisfactorydefinitionreadingistheabilityto63thesound-symbolscodeofthelanguagetointerpretmeaningforvariouspurposesatvariousratesandatvariouslevelsofdifficultyandtodo64widelyandenthusiastically.65readingistheinterpretationofideasthroughtheuseofsymbolsrepresentingsoundsandideas.
TheNorthernLightsThesunisstormyandhasitownkindofweather.ItissohotandactivethateventheSun’sgravitycannotholditsatmosphereincheek!EnergyflowsawayfromtheSuntowardtheEarthinastreamofelectrifiedparticlesthatmoveatspeedsaroundamillionmilesperhour.TheseparticlesarecalledplasmaandthestreamofplasmacomingfromtheSuniscalledthesolarwind.ThemoreactivetheSunthestrongerthesolarwind.ThesolarwindconstantlystreamstowardtheEarthbutdon’tworrybecauseaprotectivemagneticfieldssurroundsourplanet.ThesamemagneticfieldthatmakesyourcompasspointnorthalsosteerstheparticlesfromtheSuntothenorthandsouthpoles.ThechargedparticlesbecometrappedinmagneticbeltsaroundtheEarth.WhenalargeblastofsolarwindcrashesintotheEarth’smagneticfieldfirstgetssqueezedandthenthemagneticfieldlinesbreakandreconnect.ThebreakingandreconnectingofthemagneticfieldlinescancauseatomicparticlescalledelectronstrappedinthebeltstofallintotheEarth’satmosphereatthepoles.AstheelectronsfallintotheEarththeycollidewithgasmoleculesintheatmospherecreatingflashesoflightinthesky.Eachatmosphericgasglowsadifferentcolor.Oxygenandnitrogenglowsredandgreenandnitrogenglowsviolet-purple.AsthesevariouscolorsglowanddanceinthenightskytheycreatetheNorthernLightsandtheSouthernLights.WatchingaurorasisfunandexcitingbutnormallyyoucanonlyseetheminplacesfarnorthlikeAlaskaandCanada.Themovementoftheauroraacrosstheskyisusuallyslowenoughtoeasilyfollowwithyoureyesbuttheycanalsopulsateflickerorevenmovelikewaves.DuringsolarmaximumaurorasareseenasfarsouthasFloridaevenMexico!Aurorasoftenseemtobeveryclosetothegroundbutthelowestauroraisstillabout100kilometersabovethegroundadistancemuchhigherthancloudsareformedorairplanescanfly.Atypicalaurorabandcanbethousandsofkilometerslongafewhundredkilometershighbutonlyafewhundredmetersthick.Wehopeyouareabletotraveltofar-northplacesliketheArcticCircleandseetheNorthernLightsatleastonceduringyourlifetime.Weknowyouwillneverforgetit!Anauroraisgenerallyclosetothegroundandisverylongandthick.
TheNorthernLightsThesunisstormyandhasitownkindofweather.ItissohotandactivethateventheSun’sgravitycannotholditsatmosphereincheek!EnergyflowsawayfromtheSuntowardtheEarthinastreamofelectrifiedparticlesthatmoveatspeedsaroundamillionmilesperhour.TheseparticlesarecalledplasmaandthestreamofplasmacomingfromtheSuniscalledthesolarwind.ThemoreactivetheSunthestrongerthesolarwind.ThesolarwindconstantlystreamstowardtheEarthbutdon’tworrybecauseaprotectivemagneticfieldssurroundsourplanet.ThesamemagneticfieldthatmakesyourcompasspointnorthalsosteerstheparticlesfromtheSuntothenorthandsouthpoles.ThechargedparticlesbecometrappedinmagneticbeltsaroundtheEarth.WhenalargeblastofsolarwindcrashesintotheEarth’smagneticfieldfirstgetssqueezedandthenthemagneticfieldlinesbreakandreconnect.ThebreakingandreconnectingofthemagneticfieldlinescancauseatomicparticlescalledelectronstrappedinthebeltstofallintotheEarth’satmosphereatthepoles.AstheelectronsfallintotheEarththeycollidewithgasmoleculesintheatmospherecreatingflashesoflightinthesky.Eachatmosphericgasglowsadifferentcolor.Oxygenandnitrogenglowsredandgreenandnitrogenglowsviolet-purple.AsthesevariouscolorsglowanddanceinthenightskytheycreatetheNorthernLightsandtheSouthernLights.WatchingaurorasisfunandexcitingbutnormallyyoucanonlyseetheminplacesfarnorthlikeAlaskaandCanada.Themovementoftheauroraacrosstheskyisusuallyslowenoughtoeasilyfollowwithyoureyesbuttheycanalsopulsateflickerorevenmovelikewaves.DuringsolarmaximumaurorasareseenasfarsouthasFloridaevenMexico!Aurorasoftenseemtobeveryclosetothegroundbutthelowestauroraisstillabout100kilometersabovethegroundadistancemuchhigherthancloudsareformedorairplanescanfly.Atypicalaurorabandcanbethousandsofkilometerslongafewhundredkilometershighbutonlyafewhundredmetersthick.Wehopeyouareabletotraveltofar-northplacesliketheArcticCircleandseetheNorthernLightsatleastonceduringyourlifetime.Weknowyouwillneverforgetit!TheSun’sgravityistooweaktokeepitsplasmafromflowingtotheEarth.
ReadingReadinginvolveslookingatgraphicsymbolsandformulatingmentallythesoundsandideastheyrepresent.Conceptsofreadinghavechanged51overthecenturies.Duringthe1950’sand1960’sespeciallyincreasedattentionhasbeendevotedtodefininganddescribingthereadingprocess.52specialistsagreethatreading53acomplexorganizationofhighermental54theydisagreeabouttheexactnatureoftheprocess.Someexpertswhoregardlanguageprimarilyasacodeusingsymbolstorepresentsounds55readingassimplythedecodingofsymbolsintothesoundstheystand56.Theseauthorities57thatmeaningbeingconcernedwiththinkingmustbetaughtindependentlyofthedecodingprocess.Othersmaintainthatreadingisinexplicablyrelatedtothinkingandthatachildwhopronouncessoundswithout58theirmeaningisnottrulyreading.Thereader59someisnotjustapersonwithatheoreticalabilitytoreadbutonewho60reads.Manyadultsalthoughtheyhavetheabilitytoreadhaveneverreadabookinitsentirety.Butsomeexperttheywouldnotbe61asreaders.Clearlythephilosophyobjectivesmethodsandmaterialsofreadingwilldependonthedefinitiononeuse.Bythemost62andsatisfactorydefinitionreadingistheabilityto63thesound-symbolscodeofthelanguagetointerpretmeaningforvariouspurposesatvariousratesandatvariouslevelsofdifficultyandtodo64widelyandenthusiastically.65readingistheinterpretationofideasthroughtheuseofsymbolsrepresentingsoundsandideas.
TheNorthernLightsThesunisstormyandhasitownkindofweather.ItissohotandactivethateventheSun’sgravitycannotholditsatmosphereincheek!EnergyflowsawayfromtheSuntowardtheEarthinastreamofelectrifiedparticlesthatmoveatspeedsaroundamillionmilesperhour.TheseparticlesarecalledplasmaandthestreamofplasmacomingfromtheSuniscalledthesolarwind.ThemoreactivetheSunthestrongerthesolarwind.ThesolarwindconstantlystreamstowardtheEarthbutdon’tworrybecauseaprotectivemagneticfieldssurroundsourplanet.ThesamemagneticfieldthatmakesyourcompasspointnorthalsosteerstheparticlesfromtheSuntothenorthandsouthpoles.ThechargedparticlesbecometrappedinmagneticbeltsaroundtheEarth.WhenalargeblastofsolarwindcrashesintotheEarth’smagneticfieldfirstgetssqueezedandthenthemagneticfieldlinesbreakandreconnect.ThebreakingandreconnectingofthemagneticfieldlinescancauseatomicparticlescalledelectronstrappedinthebeltstofallintotheEarth’satmosphereatthepoles.AstheelectronsfallintotheEarththeycollidewithgasmoleculesintheatmospherecreatingflashesoflightinthesky.Eachatmosphericgasglowsadifferentcolor.Oxygenandnitrogenglowsredandgreenandnitrogenglowsviolet-purple.AsthesevariouscolorsglowanddanceinthenightskytheycreatetheNorthernLightsandtheSouthernLights.WatchingaurorasisfunandexcitingbutnormallyyoucanonlyseetheminplacesfarnorthlikeAlaskaandCanada.Themovementoftheauroraacrosstheskyisusuallyslowenoughtoeasilyfollowwithyoureyesbuttheycanalsopulsateflickerorevenmovelikewaves.DuringsolarmaximumaurorasareseenasfarsouthasFloridaevenMexico!Aurorasoftenseemtobeveryclosetothegroundbutthelowestauroraisstillabout100kilometersabovethegroundadistancemuchhigherthancloudsareformedorairplanescanfly.Atypicalaurorabandcanbethousandsofkilometerslongafewhundredkilometershighbutonlyafewhundredmetersthick.Wehopeyouareabletotraveltofar-northplacesliketheArcticCircleandseetheNorthernLightsatleastonceduringyourlifetime.Weknowyouwillneverforgetit!SomescientistsareworryingaboutthepossibledisappearanceoftheEarth’sprotectivemagneticfieldinthefuture.
PublicityPublicrelationsisabroadsetofplannedcommunicationsaboutthecompanyincludingpublicityreleasesdesignedtopromotegoodwillandafavorableimage.Publicitythenispartofpublicrelationswhenitisinitiatedbythefirm46.Sincepublicrelationsinvolvescommunicationswithstockholdersfinancialanalystsgovernmentofficialsandothernoncustomergroupsitisusuallyplacedoutsidethemarketingdepartmentperhapsasastaffdepartmentoroutsideconsultingfirmreportingtotopmanagement.Thisorganizationalplacementcanbealimitationbecausethepublicrelationsdepartmentorconsultantwilllikelynotbeintunewithmarketingefforts.Poorcommunicationandnocoordinationmaybetheconsequences.47thisinfluencegenerallymaybelessthanthatprovidedbytheothercomponentsofthepublicimagemix.Publicitymaybeintheformofnewsreleases48.Publicityontheotherhandshouldnotbedivorcedfromthemarketingdepartmentasitcanprovideausefuladjuncttotheregularadvertising.Furthermore49;somecanresultfromanunfavorablepressasareactiontocertainactionsorlackofactionsthatarecontroversialorevendownrightill-advised.Thepointwewishtoemphasizeisthatafirmisdeludingitselfifitthinksitspublicrelationsfunctionwhetherwithinthecompanyoranoutsidefirmcantakecareofpublicimageproblemsandopportunities.Manyfactorsimpactonthepublicimage.Manyofthesehavetodowiththewaythefirmdoesbusiness50.Publicrelationsanddirectedpublicitymayhelphighlightfavorablenewsworthyeventsandmayevensucceedintoningdowntheworstofunfavorablepublicitybuttheothercomponentsofthepublicimagemixcreatemorelastingimpressions.A.thathavefavorableovertonesforthecompanyinitiatedbythepublicrelationsdepartmentB.notallpublicityisinitiatedbythefirmC.usuallyintheformofpressreleasesorpressconferenceD.suchasitsproductqualitytheservicingandhandlingofcomplaintsandthetenoroftheadvertisingE.whatitmeanstothecompanyisF.Althoughthebasicpurposeofpublicrelationsistoprovidepositiveinfluenceonthepublicimage
AphysicallyandmentallyactiveBbealertandreceptiveCengageinmentalactivitiesDthebenefitsofchallengingthebrainEbeneficialandhappyFmaintainmentalalertnessManyexpertsareputtingthetheorytoworkintheirownlivesbecausetheyareconvincedof_______.
NewMaterialNewFashionTheJanuaryfashionshowcalledFutureFashionexemplified例证howfargreendesignhascome.OrganizedbytheNewYork-basednon-profitEarthPledgetheshowinspiredmanytopdesignerstoworkwithsustainablefabrics纤维forthefirsttime.Severalhavesincemadepledgestoincludeorganicfabricsintheirlines.Thedesignerswhoundertakegreenfashionstillfacemanychallenges.ScottHahncofounderwithGregoryofRoganandLoomstatewhichusesall-organiccottonsayshigh-qualitysustainablematerialscanstillbetoughtofind.Mostdesignerswithexistinglabelsarefindingtherearen’tcomparablefabricsthatcanjustreplacewhatyou’redoingandwhatyourcustomersareusedtohesays.Forexampleorganiccottonandnon-organiccottonarevirtuallyindistinguishableoncewovenintoadress.Butsomepopularsyntheticslikestretchnylonstillhavefeweco-friendlyequivalents.Thosewhodomaketheswitcharefindingtheyhavemoresupport.LastyeartheinfluentialtradeshowDesigners&Agentsstoppedchargingitsparticipationfeeforyounggreenentrepreneurs企业家whoattenditstwospringtimeshowsinLosAngelesandNewYorkandgavespecialrecognitiontodesignerswhosecollectionsareatleast25%sustainable.Itnowcountsmorethan50greendesignersupfromfewerthanadozentwoyearsago.ThisweekWal-Martissettoannounceamajorinitiativeaimedathelpingcottonfarmersgoorganic:itwillbuytransitional过渡型的cottonathigherpricesthushelpingtoexpandthesupplyofakeysustainablematerial.MainstreamisabouttooccursaysHahn.Someanalysts分析师arelesssure.Amongconsumersonly18%areevenawarethatecofashionexistsupfrom6%fouryearsago.NatalieHormillaafashionwriterisanexampleoftheunconvertedconsumer.Whenaskedifsheownedanysustainableclothesshereplied:NotthatI’mawareof.Likemostconsumersshefindslittletimetoshopandwhenshedoesshe’sonthehuntforcutestuffthatisn’ttooexpensive.Byherownadmissiongreenjustisn’tyetonhermind.But—thankstothecombinedeffortsofdesignersretailersandsuppliers—onedayitwillbe.Whatdoestheauthorthinkofgreenfashion
ReadingReadinginvolveslookingatgraphicsymbolsandformulatingmentallythesoundsandideastheyrepresent.Conceptsofreadinghavechanged51overthecenturies.Duringthe1950’sand1960’sespeciallyincreasedattentionhasbeendevotedtodefininganddescribingthereadingprocess.52specialistsagreethatreading53acomplexorganizationofhighermental54theydisagreeabouttheexactnatureoftheprocess.Someexpertswhoregardlanguageprimarilyasacodeusingsymbolstorepresentsounds55readingassimplythedecodingofsymbolsintothesoundstheystand56.Theseauthorities57thatmeaningbeingconcernedwiththinkingmustbetaughtindependentlyofthedecodingprocess.Othersmaintainthatreadingisinexplicablyrelatedtothinkingandthatachildwhopronouncessoundswithout58theirmeaningisnottrulyreading.Thereader59someisnotjustapersonwithatheoreticalabilitytoreadbutonewho60reads.Manyadultsalthoughtheyhavetheabilitytoreadhaveneverreadabookinitsentirety.Butsomeexperttheywouldnotbe61asreaders.Clearlythephilosophyobjectivesmethodsandmaterialsofreadingwilldependonthedefinitiononeuse.Bythemost62andsatisfactorydefinitionreadingistheabilityto63thesound-symbolscodeofthelanguagetointerpretmeaningforvariouspurposesatvariousratesandatvariouslevelsofdifficultyandtodo64widelyandenthusiastically.65readingistheinterpretationofideasthroughtheuseofsymbolsrepresentingsoundsandideas.
I'vealwaysbeencautiousaboutgivingpeoplemyphonenumber.
AItisnotbeneficialforpeopletokeepmentallyactive.BIntellectualactivitycanstrengthenpeople’smentalhealthregardlessoftheirage.COldpeopleshouldengageinbothmentalandphysical’activities.DOldpeopleonlyneedtoengageinphysicalactivitiesindividually.EPeoplewithanactivemindaremorecognitivelyhealthyintheiroldage.FManyexpertsareputtingthetheorytoworkintheirownlives.Paragraph2______
ReadingReadinginvolveslookingatgraphicsymbolsandformulatingmentallythesoundsandideastheyrepresent.Conceptsofreadinghavechanged51overthecenturies.Duringthe1950’sand1960’sespeciallyincreasedattentionhasbeendevotedtodefininganddescribingthereadingprocess.52specialistsagreethatreading53acomplexorganizationofhighermental54theydisagreeabouttheexactnatureoftheprocess.Someexpertswhoregardlanguageprimarilyasacodeusingsymbolstorepresentsounds55readingassimplythedecodingofsymbolsintothesoundstheystand56.Theseauthorities57thatmeaningbeingconcernedwiththinkingmustbetaughtindependentlyofthedecodingprocess.Othersmaintainthatreadingisinexplicablyrelatedtothinkingandthatachildwhopronouncessoundswithout58theirmeaningisnottrulyreading.Thereader59someisnotjustapersonwithatheoreticalabilitytoreadbutonewho60reads.Manyadultsalthoughtheyhavetheabilitytoreadhaveneverreadabookinitsentirety.Butsomeexperttheywouldnotbe61asreaders.Clearlythephilosophyobjectivesmethodsandmaterialsofreadingwilldependonthedefinitiononeuse.Bythemost62andsatisfactorydefinitionreadingistheabilityto63thesound-symbolscodeofthelanguagetointerpretmeaningforvariouspurposesatvariousratesandatvariouslevelsofdifficultyandtodo64widelyandenthusiastically.65readingistheinterpretationofideasthroughtheuseofsymbolsrepresentingsoundsandideas.
Thepriceofa29-inchtelevisionhasdecreasedby300%.
PublicityPublicrelationsisabroadsetofplannedcommunicationsaboutthecompanyincludingpublicityreleasesdesignedtopromotegoodwillandafavorableimage.Publicitythenispartofpublicrelationswhenitisinitiatedbythefirm46.Sincepublicrelationsinvolvescommunicationswithstockholdersfinancialanalystsgovernmentofficialsandothernoncustomergroupsitisusuallyplacedoutsidethemarketingdepartmentperhapsasastaffdepartmentoroutsideconsultingfirmreportingtotopmanagement.Thisorganizationalplacementcanbealimitationbecausethepublicrelationsdepartmentorconsultantwilllikelynotbeintunewithmarketingefforts.Poorcommunicationandnocoordinationmaybetheconsequences.47thisinfluencegenerallymaybelessthanthatprovidedbytheothercomponentsofthepublicimagemix.Publicitymaybeintheformofnewsreleases48.Publicityontheotherhandshouldnotbedivorcedfromthemarketingdepartmentasitcanprovideausefuladjuncttotheregularadvertising.Furthermore49;somecanresultfromanunfavorablepressasareactiontocertainactionsorlackofactionsthatarecontroversialorevendownrightill-advised.Thepointwewishtoemphasizeisthatafirmisdeludingitselfifitthinksitspublicrelationsfunctionwhetherwithinthecompanyoranoutsidefirmcantakecareofpublicimageproblemsandopportunities.Manyfactorsimpactonthepublicimage.Manyofthesehavetodowiththewaythefirmdoesbusiness50.Publicrelationsanddirectedpublicitymayhelphighlightfavorablenewsworthyeventsandmayevensucceedintoningdowntheworstofunfavorablepublicitybuttheothercomponentsofthepublicimagemixcreatemorelastingimpressions.A.thathavefavorableovertonesforthecompanyinitiatedbythepublicrelationsdepartmentB.notallpublicityisinitiatedbythefirmC.usuallyintheformofpressreleasesorpressconferenceD.suchasitsproductqualitytheservicingandhandlingofcomplaintsandthetenoroftheadvertisingE.whatitmeanstothecompanyisF.Althoughthebasicpurposeofpublicrelationsistoprovidepositiveinfluenceonthepublicimage
OnabrightautumndaymyfamilywenttoclimbtheFragranceMountain.
LivingindifferentcitiesLindaandLisaarestillintimatefriends.
SugarPowerforCellPhonesUsingenzymescommonlyfoundinlivingcellsanewtypeoffuelcellproducessmallamountsofelectricityfromsugar.Ifthetechnologyisabletosucceedinmassproductionyoumaysomedayshareyoursweetdrinkswithyourcellphone.Infuelcellschemicalreactionsgenerateelectricalcurrents.Theprocessusuallyreliesonpreciousmetalssuchasplatinum.Inlivingcellsenzymesperformasimilarjobbreakingdownsugarstoobtainelectronsandproduceenergy.WhenresearcherspreviouslyusedenzymesinfuelcellstheyhadtroublekeepingthemactivesaysShelleyD.MinteerofStLouisUniversity.Whereasbiologicalcellscontinuallyproducefreshenzymesthere’snomechanisminfuelcellstoreplaceenzymesastheyquicklydegrade.MinteerandTamaraKlotzbachalsoofStLouisUniversityhavenowdevelopedpolymersthatwraparoundanenzymeandpreserveitinamicroscopicpocket.WetailorthesepocketstoprovidetheidealmicroenvironmentfortheenzymeMinteersays.Thepolymerskeeptheenzymeactiveformonthsinsteadofdays.Inthenewfuelcelltinypolymerbagsofenzymeareembeddedinamembranethatcoatsoneoftheelectrodes.Whenglucosefromasugaryliquidgetsintoapockettheenzymeoxidizesitreleasingelectronsandprotons.Theelectronscrossthemembraneandenterawirethroughwhichtheytraveltotheotherelectrodewheretheyreactwithoxygenintheatmospheretoproducewater.Theflowofelectronsthroughthewireconstitutesanelectricalcurrentthatcangeneratepower.Sofarthenewfuelcellsdon’tproducemuchpowerbutthefactthattheyworkatallisexcitingsaysPaulKenisachemicalengineerattheUniversityofIllinoisatUrhana-Champaign.JustgettingittoworkKenissaysisamajoraccomplishment.Sugar-eatingfuelcellscouldbeanefficientwaytomakeelectricity.Sugariseasytofind.Andthenewfuelcellsthatrunonitarebiodegradablesothetechnologywouldn’thurttheenvironment.Thescientistsarenowtryingtousedifferentenzymesthatwillgetmorepowerfromsugar.Theypredictthatpopularproductsmaybeusingthenewtechnologyinaslittleas3years.Whatisexcitingaboutthenewfuelcells
ReadingReadinginvolveslookingatgraphicsymbolsandformulatingmentallythesoundsandideastheyrepresent.Conceptsofreadinghavechanged51overthecenturies.Duringthe1950’sand1960’sespeciallyincreasedattentionhasbeendevotedtodefininganddescribingthereadingprocess.52specialistsagreethatreading53acomplexorganizationofhighermental54theydisagreeabouttheexactnatureoftheprocess.Someexpertswhoregardlanguageprimarilyasacodeusingsymbolstorepresentsounds55readingassimplythedecodingofsymbolsintothesoundstheystand56.Theseauthorities57thatmeaningbeingconcernedwiththinkingmustbetaughtindependentlyofthedecodingprocess.Othersmaintainthatreadingisinexplicablyrelatedtothinkingandthatachildwhopronouncessoundswithout58theirmeaningisnottrulyreading.Thereader59someisnotjustapersonwithatheoreticalabilitytoreadbutonewho60reads.Manyadultsalthoughtheyhavetheabilitytoreadhaveneverreadabookinitsentirety.Butsomeexperttheywouldnotbe61asreaders.Clearlythephilosophyobjectivesmethodsandmaterialsofreadingwilldependonthedefinitiononeuse.Bythemost62andsatisfactorydefinitionreadingistheabilityto63thesound-symbolscodeofthelanguagetointerpretmeaningforvariouspurposesatvariousratesandatvariouslevelsofdifficultyandtodo64widelyandenthusiastically.65readingistheinterpretationofideasthroughtheuseofsymbolsrepresentingsoundsandideas.
Assoonaswecrossedtheborderenemytroopsstartedfiringatourtroops.
NewMaterialNewFashionTheJanuaryfashionshowcalledFutureFashionexemplified例证howfargreendesignhascome.OrganizedbytheNewYork-basednon-profitEarthPledgetheshowinspiredmanytopdesignerstoworkwithsustainablefabrics纤维forthefirsttime.Severalhavesincemadepledgestoincludeorganicfabricsintheirlines.Thedesignerswhoundertakegreenfashionstillfacemanychallenges.ScottHahncofounderwithGregoryofRoganandLoomstatewhichusesall-organiccottonsayshigh-qualitysustainablematerialscanstillbetoughtofind.Mostdesignerswithexistinglabelsarefindingtherearen’tcomparablefabricsthatcanjustreplacewhatyou’redoingandwhatyourcustomersareusedtohesays.Forexampleorganiccottonandnon-organiccottonarevirtuallyindistinguishableoncewovenintoadress.Butsomepopularsyntheticslikestretchnylonstillhavefeweco-friendlyequivalents.Thosewhodomaketheswitcharefindingtheyhavemoresupport.LastyeartheinfluentialtradeshowDesigners&Agentsstoppedchargingitsparticipationfeeforyounggreenentrepreneurs企业家whoattenditstwospringtimeshowsinLosAngelesandNewYorkandgavespecialrecognitiontodesignerswhosecollectionsareatleast25%sustainable.Itnowcountsmorethan50greendesignersupfromfewerthanadozentwoyearsago.ThisweekWal-Martissettoannounceamajorinitiativeaimedathelpingcottonfarmersgoorganic:itwillbuytransitional过渡型的cottonathigherpricesthushelpingtoexpandthesupplyofakeysustainablematerial.MainstreamisabouttooccursaysHahn.Someanalysts分析师arelesssure.Amongconsumersonly18%areevenawarethatecofashionexistsupfrom6%fouryearsago.NatalieHormillaafashionwriterisanexampleoftheunconvertedconsumer.Whenaskedifsheownedanysustainableclothesshereplied:NotthatI’mawareof.Likemostconsumersshefindslittletimetoshopandwhenshedoesshe’sonthehuntforcutestuffthatisn’ttooexpensive.Byherownadmissiongreenjustisn’tyetonhermind.But—thankstothecombinedeffortsofdesignersretailersandsuppliers—onedayitwillbe.WelearnfromParagraph3thatdesignerswhoundertakegreenfashion______.
SugarPowerforCellPhonesUsingenzymescommonlyfoundinlivingcellsanewtypeoffuelcellproducessmallamountsofelectricityfromsugar.Ifthetechnologyisabletosucceedinmassproductionyoumaysomedayshareyoursweetdrinkswithyourcellphone.Infuelcellschemicalreactionsgenerateelectricalcurrents.Theprocessusuallyreliesonpreciousmetalssuchasplatinum.Inlivingcellsenzymesperformasimilarjobbreakingdownsugarstoobtainelectronsandproduceenergy.WhenresearcherspreviouslyusedenzymesinfuelcellstheyhadtroublekeepingthemactivesaysShelleyD.MinteerofStLouisUniversity.Whereasbiologicalcellscontinuallyproducefreshenzymesthere’snomechanisminfuelcellstoreplaceenzymesastheyquicklydegrade.MinteerandTamaraKlotzbachalsoofStLouisUniversityhavenowdevelopedpolymersthatwraparoundanenzymeandpreserveitinamicroscopicpocket.WetailorthesepocketstoprovidetheidealmicroenvironmentfortheenzymeMinteersays.Thepolymerskeeptheenzymeactiveformonthsinsteadofdays.Inthenewfuelcelltinypolymerbagsofenzymeareembeddedinamembranethatcoatsoneoftheelectrodes.Whenglucosefromasugaryliquidgetsintoapockettheenzymeoxidizesitreleasingelectronsandprotons.Theelectronscrossthemembraneandenterawirethroughwhichtheytraveltotheotherelectrodewheretheyreactwithoxygenintheatmospheretoproducewater.Theflowofelectronsthroughthewireconstitutesanelectricalcurrentthatcangeneratepower.Sofarthenewfuelcellsdon’tproducemuchpowerbutthefactthattheyworkatallisexcitingsaysPaulKenisachemicalengineerattheUniversityofIllinoisatUrhana-Champaign.JustgettingittoworkKenissaysisamajoraccomplishment.Sugar-eatingfuelcellscouldbeanefficientwaytomakeelectricity.Sugariseasytofind.Andthenewfuelcellsthatrunonitarebiodegradablesothetechnologywouldn’thurttheenvironment.Thescientistsarenowtryingtousedifferentenzymesthatwillgetmorepowerfromsugar.Theypredictthatpopularproductsmaybeusingthenewtechnologyinaslittleas3years.WhattroubledidMinteerandKlotzhachhaveintheirresearch
Yetinonewaytheyarereallysofortunate.
AsamanagerIshouldknowmoreaboutthehoteltrade.
SnowRangerThetwothings—snowandmountains—whichareneededforaskiareaarethetwothingsthatcauseavalancheslargemassofsnowandicecrushingdownthesideofamountain—oftencalledWhiteDeath.Itwasthethreatoftheavalancheanditsrecordasakillerofmaninthewesternmountainsthatcreatedthesnowranger.Hefirststartedonavalanchecontrolworkinthewinterof1937-38atAltaUtahinWasatchNationalForest.Thismountainvalleywasbecomingwellknowntoskiers.Itwasdangerous.Infactmorethan120personshadlosttheirlivesin1936andanother200diedin1937asaresultofavalanchesbeforeitbecameamajorskiarea.ThusdevelopmentofAltaandothermajorskiresortsinthewestwasdependentuponcontrollingtheavalanche.TheForestServicesetouttodoitanddidwithitscorpsofsnowrangers.Ittakesmanythingstomakeasnowranger.Thesnowrangermustbeinexcellentphysicalcondition.Hemustbeagoodskierandaskilledmountainclimber.Heshouldhaveatleastahighschooleducationandthemorecollegecoursesingeologyphysicsandrelatedfieldshehasthebetter.Hestudiessnowterrainwindandweather.Helearnstheconditionsthatproduceavalanches.Helearnstoforecastavalanchesandtobringthemroaringondownthemountainsidestoreducetheirkillingstrength.ThesnowrangerlearnstodothisbyusingartillerybyblastingwithTNTandbythedifficultandskillfulartofskiingavalanchesdown.Thesnowrangerdressedinagreenparkawhichhasabrightyellowshoulderpatchmeanssafetyforpeopleonskislopes.Hepullsthetriggerona75mm.Recoillessrifleskiswaistdeepinpowdertestingsnowstabilityortalkswiththeskiarea’soperatorashegoesabouthisworktoprotectthepublicfromthehazardsofdeepsnowonsteepmountainslopes.Thepassageimpliesthatasnowranger______.
ReadingReadinginvolveslookingatgraphicsymbolsandformulatingmentallythesoundsandideastheyrepresent.Conceptsofreadinghavechanged51overthecenturies.Duringthe1950’sand1960’sespeciallyincreasedattentionhasbeendevotedtodefininganddescribingthereadingprocess.52specialistsagreethatreading53acomplexorganizationofhighermental54theydisagreeabouttheexactnatureoftheprocess.Someexpertswhoregardlanguageprimarilyasacodeusingsymbolstorepresentsounds55readingassimplythedecodingofsymbolsintothesoundstheystand56.Theseauthorities57thatmeaningbeingconcernedwiththinkingmustbetaughtindependentlyofthedecodingprocess.Othersmaintainthatreadingisinexplicablyrelatedtothinkingandthatachildwhopronouncessoundswithout58theirmeaningisnottrulyreading.Thereader59someisnotjustapersonwithatheoreticalabilitytoreadbutonewho60reads.Manyadultsalthoughtheyhavetheabilitytoreadhaveneverreadabookinitsentirety.Butsomeexperttheywouldnotbe61asreaders.Clearlythephilosophyobjectivesmethodsandmaterialsofreadingwilldependonthedefinitiononeuse.Bythemost62andsatisfactorydefinitionreadingistheabilityto63thesound-symbolscodeofthelanguagetointerpretmeaningforvariouspurposesatvariousratesandatvariouslevelsofdifficultyandtodo64widelyandenthusiastically.65readingistheinterpretationofideasthroughtheuseofsymbolsrepresentingsoundsandideas.
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