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to provide dependable information about their goods. to demonstrate distinctive features of their products. to create a superior brand to other brands. to enhance marketability of their products.
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A product may be filmed or photographed to make it appear better. A product may be presented as "unique", "supreme". A product may claim to he "new" or "improved". A product may be sold at a discount.
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establishing team performance goals and holding off-site retreats to review ways of best achieving these goals collocating all teams members in a single physical location establishing a team-based reward and recognition system involving non-management-level team members in the planning process
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decrease enhance keep balance