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{{*HTML*}}? ?下面的短文后列出了7个句子请根据短文的内容对每个句子作出判断如果该句提的是正确信息请选择A如果该句提的是错误信息请选择B如果该句的信息文中没有提及请选择C ?? CommunicationwithCustomers Online??Untilthelate1940swhentelevision beganfindingitswayintoAmericanhomescompaniesreliedmainlyonprintand radiotopromotetheirproductsandservices.Theadvent出现oftelevision broughtaboutarevolutioninpromotingproductsandservices.Between1949and 1951advertisingontelevisiongrew960percent.TodaytheInternetisonce againtransformingpromotion.Bygoingonlinecompaniescancommunicate instantlyanddirectlywithprospectivecustomers.PromotionontheWorldWide Webincludesadvertisingsponsorshipsandsalespromotionslikecontestsand coupons.In1996worldwidewebadvertisingrevenuesreached$300 million.??Effectiveonlinemarketersdonotmerelytransfer hard-copyads平面广告tocyberspace.Successfulsitesblendpromotionaland non-promotionalinformationindirectlydeliveringtheadvertisingmessages.To encouragevisitorstotheirsitesandtocreateandcultivatecustomers’ loyaltycompanieschangeinformationfrequentlyandprovidemanyopportunities forinteraction.??Oneofthebestonlinepromotionwebsitesis theRaguWebsite.HerevisitorscanfindthirtysixpastarecipestakeItalian lessonsandviewanItalianfilmfestival.Buttheywillfindnotraditional ads.Sosubtleisthemixofproductandpromotionthatvisitorshardlyknowan advertisingmessagehasbeendelivered.SEGAofAmericamakerofcomputergames andhardwareusesitsWebsiteforavarietyofdifferentpromotionssuchas introducingnewgamecharacterstothepublicandsupplyingWebsurfersthe opportunitytodownloadgames.Sega’shomepageaverages250000visitorsa day.ToheighteninterestinthesiteSEGAboughtanadvertisingbanneron Netscapetherebyincreasingsitevisitsby15percent.Onlineparticipantsin QuakerOats’GatoradepromotionreceivedafreeT-shirtinexchangefor answeringafewquestions.QuakerOatsreportsthattheonlinepromotioncreated productloyaltyandhelpedthecompanyknowitscustomersbetter.? ?NowtotargetspecificInternetusersanincreasingnumberofcompanies areusingpushtechnologywhichautomaticallydeliverscustomized按客户要求制造的 newsandotherinformationtousers’computerswhentheylogontotheInternet. AlthoughorganizationslikeNielsenMediaResearcharedevelopingtechnologies toenhanceaudiencemeasurementandtrackingitremainsdifficulttoassesshow manytimesthesamepersonlooksatanadandwhothatpersonis.Although onlinepromotionscanbeglamorousandsophisticatedtheyarenotperfect.For awell-designedmarketingmixindustryexpertsadvisecompaniestousethe Internetasasupplementtootheradvertising media.NowadayswithadvancedtechnologyadvertisementscanbesenttoeachInternetuserdirectly.
{{*HTML*}}? ?下面的对文后有2项测试任务1第23～26题要求从所给的6个选项中为第1～4段每段选择1个最佳标题2第27～30题要求从所给的6个选项中为每个句子确定1个最佳选项 ?? {{B}}Geology地质andHealth{{/B}}??1.The importanceofparticularmetalsinthehumandiethasbeenrealizedwithinthe pastfewdecadesandtheideathatgeologymightberelatedtohealthhasbeen recognizedforanumberofelementssuchasiodine碘zinc锌andselenium硒. Forexamplesoilswithlowiodinecontentsproducecropsandanimalsdeficient iniodine.Alackofiodineinthehumandietleadstosomeserious diseases.??2.Theultimatesourceofmetalswithinthehumanbody isrockswhichweatherintosoilgainingorlosingsomeoftheirchemical constituents.Thecropsweeatselectivelyremovefromthesoiltheelements thattheyrequireforgrowth.Thewaterwedrinkcontainstraceelementsleached 过滤出fromrockandsoil.Thusthegeologyandgeochemistryoftheenvironment haveeffectsonthechemistryandhealthofplantsanimalsand people.??3.Sofarthereisnodatatosuggestthatpeopleliving onmetal-richsoilsexperienceapotentialhealthhazard.Thelevelsofmetals withinnaturallycontaminatedsoilsaregenerallynothighenoughtocause serioushealthproblems.Livingonmetal-richsoilsdoesnotrepresentahealth riskunlesslargequantitiesofsoilaredigestedormetal-richdustisinhaled. Howeversmallchildrenareparticularlyexposedtometal-richtopsoilin playgroundsandgardens.Theyarealsothemostlikelyonestoeatpotentially dangerousmetal-richsoil.??4.Heavymetalsarepersistent:they donotbreakdowntootherchemicalsintheenvironment.Industriallypolluted sitesusuallyundergointensiveclean-upandrehabilitationbecauseheavymetals areahealthconcernoncetheyenterthefoodchain.Sometracemetalsare allegedtocausecancerandarealsoknowntocausepoisoning.? ?5.Incontrastnaturallycontaminatedsoilshavenotbeensubjecttorisk assessmentstudiesandrehabilitationmeasuresdespitethefactthatthey frequentlypossessmetalconcentrationswellabovethoseofsuchpollutedby humansandaboveenvironmentalqualitycriteria.??6.Thereisa vitalneedtounderstandthepotentialrisksandlong-termhealtheffectsof livingonnaturallycontaminatedsoils.Futureenvironmentalinvestigationsof naturallypollutedsoilsshouldconcentrateonthepotentialpathwaysofmetals intothefoodchainandhumanbody.Geologistsshouldbepartofsuchstudiesas theycanprovidetheessentialbackgroundinformationonrockandsoilchemistry aswellasthechemicalformsofheavymetalpollution.??A.No EvidencetoIndicateBadEffectsofNaturallyContaminatedSoil?? B.PotentialHazardsofHumanContaminatedSoils??C.Researchon ChannelsofHeavyMetalsGettingintoHumanFoodChain??D. GeologyandHealthProblems??E.Rocks-theUltimateSourceof soilPollution??F.Long-termHealthEffectsonChildrenParagraph6______
{{*HTML*}}??下面的短文有5处空白短文后有6个句子其中5个取自短文请根据短文内容将其分别放回原有位置以恢复文章原貌 ?? LookingtotheFuture? ?Whenamagazineforhigh-schoolstudentsaskeditsreaderswhatlifewould belikeintwentyyearstheysaid:machineswouldberunbysolarpower. Buildingswouldrotatesotheycouldfollowthesuntotakemaximumadvantageof itslightandheat.Wallswouldradiate发射电磁波辐射lightandchangecolorwith thepushofabutton.Foodwouldbereplacedbypills.Schoolwouldbetaughtby electricalimpulsewhilewesleep.Carswouldhaveradar.Doesthissoundlike theyear2000?Actually{{U}}?46?{{/U}}andthequestionwaswhatwill lifebelikein1987??Thefutureismuchtooimportanttosimply guessaboutthewaythehighschoolstudentsdidsoexpertsareregularly askedtopredictaccurately.Bycarefullystudyingthepresentskilled businessmenscientistsandpoliticiansaresupposedlyabletofigureoutin advancewhatwillhappen.Butcanthey?Oneexpertoncitieswrote. {{U}}?47?{{/U}}butwouldhavespaceforfarmsandfields.People wouldtraveltoworkinairbuseslargeall-weatherhelicopterscarryingupto 200passengers.Whenapersonlefttheairbusstationhecoulddrivea coin-operatedcarequippedwithradar.Theradarequipmentofcarswouldmake trafficaccidentsalmostunheardof.Doesthatsoundfamiliar?Iftheexpert hadbeenaccurateitwouldbecause;hewaswritingin1957.Hissubjectwas Thecityof1982.??Iftheprofessionalssometimessoundlike high-schoolstudentsit’sprobablybecause{{U}}?48?{{/U}}.But economicforecastingorpredictingwhattheeconomywilldohasbeenaround foralongtime.Itshouldbeaccurateandgenerallyitis.Buttherehavebeen somebigmistakesinthisfieldtoo.Inearly1929mostforecasterssawan excellentfutureforthestockmarket.InOctoberofthatyear{{U}}?49 ?{{/U}}ruiningthousandsofinvestorswhohadputtheirfaithinfinancial foreseers.??Oneforecasterknewthatpredictionsaboutthefuture wouldalwaysbesubjecttosignificanterrors.In1957H.J.RandoftheRand Corporationwasaskedabouttheyear2000Onlyonethingiscertainhe answered.Childrenborntoday{{U}}?50?{{/U}}??A.The stockmarkethaditsworstlossesever??B.willhavereachedthe ageof43??C.thearticlewaswrittenin1958??D. Citiesofthefuturewouldnotbecrowded??E.Thepredictionof thefutureisgenerallyaccurate??F.futurestudyisstillanew field{{*HTML*}}
{{*HTML*}}? ?下面的短文后列出了7个句子请根据短文的内容对每个句子作出判断如果该句提的是正确信息请选择A如果该句提的是错误信息请选择B如果该句的信息文中没有提及请选择C ?? CommunicationwithCustomers Online??Untilthelate1940swhentelevision beganfindingitswayintoAmericanhomescompaniesreliedmainlyonprintand radiotopromotetheirproductsandservices.Theadvent出现oftelevision broughtaboutarevolutioninpromotingproductsandservices.Between1949and 1951advertisingontelevisiongrew960percent.TodaytheInternetisonce againtransformingpromotion.Bygoingonlinecompaniescancommunicate instantlyanddirectlywithprospectivecustomers.PromotionontheWorldWide Webincludesadvertisingsponsorshipsandsalespromotionslikecontestsand coupons.In1996worldwidewebadvertisingrevenuesreached$300 million.??Effectiveonlinemarketersdonotmerelytransfer hard-copyads平面广告tocyberspace.Successfulsitesblendpromotionaland non-promotionalinformationindirectlydeliveringtheadvertisingmessages.To encouragevisitorstotheirsitesandtocreateandcultivatecustomers’ loyaltycompanieschangeinformationfrequentlyandprovidemanyopportunities forinteraction.??Oneofthebestonlinepromotionwebsitesis theRaguWebsite.HerevisitorscanfindthirtysixpastarecipestakeItalian lessonsandviewanItalianfilmfestival.Buttheywillfindnotraditional ads.Sosubtleisthemixofproductandpromotionthatvisitorshardlyknowan advertisingmessagehasbeendelivered.SEGAofAmericamakerofcomputergames andhardwareusesitsWebsiteforavarietyofdifferentpromotionssuchas introducingnewgamecharacterstothepublicandsupplyingWebsurfersthe opportunitytodownloadgames.Sega’shomepageaverages250000visitorsa day.ToheighteninterestinthesiteSEGAboughtanadvertisingbanneron Netscapetherebyincreasingsitevisitsby15percent.Onlineparticipantsin QuakerOats’GatoradepromotionreceivedafreeT-shirtinexchangefor answeringafewquestions.QuakerOatsreportsthattheonlinepromotioncreated productloyaltyandhelpedthecompanyknowitscustomersbetter.? ?NowtotargetspecificInternetusersanincreasingnumberofcompanies areusingpushtechnologywhichautomaticallydeliverscustomized按客户要求制造的 newsandotherinformationtousers’computerswhentheylogontotheInternet. AlthoughorganizationslikeNielsenMediaResearcharedevelopingtechnologies toenhanceaudiencemeasurementandtrackingitremainsdifficulttoassesshow manytimesthesamepersonlooksatanadandwhothatpersonis.Although onlinepromotionscanbeglamorousandsophisticatedtheyarenotperfect.For awell-designedmarketingmixindustryexpertsadvisecompaniestousethe Internetasasupplementtootheradvertising media.Accordingtoexperts’opiniononlinepromotionshouldhereplacedbynewways.
{{*HTML*}}??下面的短文有15处空白请根据短文内容为每处空白白确定1个最佳选项 ?? UnpopularSubjects???Is thereaplaceintoday’ssocietyforthestudyofuselesssubjectsinour universities?Justover100yearsagoFitzgeraldarguedinawell-writtenletter toNaturethatuniversitiesmustbeallowedtostudyuselesssubjects-if{{U}} ?51?{{/U}}don’twhowill?Hewentontousetheexampleof Maxwell’selectrodynamics电动力学asonecasewhereauselesssubjecthasbeen transformed转换toa{{U}}?52?{{/U}}subject.??Nowadays thisargumentisagainveryactiveinmany{{U}}?53?{{/U}}Indeedone suspectsthatitisoneofthoseargumentsthatmustbefoughtanew重新byeach generation.Butnowthereisan{{U}}?54?{{/U}}twist歪曲扭曲-subjects mustnotonlybeusefulthey{{U}}?55?{{/U}}alsobepopularenough thatstudentswillflock蜂拥todothemandevenflockto{{U}}?56 ?{{/U}}todothem.??Asuniversitiesbecomecommercial operationsthepressuretoeliminate去除subjectsordepartmentsthatareless popularwillbecome{{U}}?57?{{/U}}.Perhapsthisismoreacutely尖锐的 feltatthemomentbyphysics.Therehasbeenmuchdiscussioninthepressof universitiesthatare{{U}}?58?{{/U}}physicsdepartmentsand incorporate使合并themwithmathematicsorengineeringdepartments.? ?Manyscientiststhinkotherwise.Theyseephysicsasa{{U}}?59 ?{{/U}}sciencewhichmustbekeptaliveifonlytoprovidea?{{U}} ?60?{{/U}}forothersciencesandengineering.Itisoftheirgreat personalconcernthatphysicsteachingandresearchis{{U}}?61?{{/U}} inmanyuniversities.Howcanitbepreserved保留保存intherushtowards commercial{{U}}?62?{{/U}}?Amajorturnaround转变instudent popularity讨人喜欢流行mayhavetowait{{U}}?63?{{/U}}theindustrial worlddiscoversthatitneedsphysicistsandstartspayingthemwell.? ?Physicsisnownotonlyunpopular;itisalsohard.Wecandomoreabout thelatterby{{U}}?64?{{/U}}teachinginourschoolsanduniversities. Wecanalsodevelopcooperativearrangementstoensurethatphysicists {{U}}?65?{{/U}}theirresearchandteachingupto date.
{{*HTML*}}{{B}}第三篇{{/B}} ?? CanBuildingsbeDesignedtoResistTerrorist Attack??Intheaftermathoftheterroristattack ontheWorldTradeCenterstructuralengineersaretryinghardtosolvea questionthatamonthagowouldhavebeencompletelyunthinkable.Canbuildings bedesignedtowithstandcatastrophicblastsinflictedbyterrorists’?? ?Tenday’saftertheterroristattacksonthetwintowersstructural engineersfromtheUniversityatBuffaloandtheMultidisciplinaryCenterfor EarthquakeEngineeringResearchMCEERheadquarteredatUBtraveledtoground zero世贸中心被毁现场aspartofaprojectfundedbytheNationalScienceFoundation. VisitingthesiteaspartofanMCEERreconnaissancevisittheyspenttwodays beginningthetaskofformulatingideasabouthowtodesignsuchstructuresand tosearchforcluesonhowtodosoinbuildingsthatweredamagedbutstillare standing.??Ourobjectiveinvisitinggroundzerowastogoand lookatthebuildingssurroundingtheWorldTradeCenterthosebuildingsthat arestillstandingbutthatsustaineddamage.saidM.BruneauPh.D.Our immediatehopeisthatwecandevelopabetterunderstandingastowhythose buildingsremainstandingwhileourlong-termgoalistoseewhetherearthquake engineeringtechnologiescanbemarriedtoexistingtechnologiestoachieve enhancedperformanceofbuildingsintheeventofterroristattackshe added.??Photographstakenbytheinvestigatorsdemonstratein startlingdetailthemonumentaldamageinflictedontheWorldTradeCenter towersandbuildingsinthevicinity附近.Onebuildingablockawayfromthe towersremainsstandingbutwasbadlydamaged.Thisbuildingismanymeters awayfromtheWorldTradeCenterandyetweseeacolumntherethatusedtobea partofthatbuilding.explainedA.WhittakerPh.D.Thiscolumnbecamea missilethatshotacrosstheroadthroughthewindowandthroughthefloor. ??Thevisittotheareaalsorevealedsomesurprisesaccording totheengineers.Forexamplethefloorframingsysteminoneoftheadjacent buildingswasquiteruggedallowingfloorsthatwerepiercedbytonsoffalling debristoremainintact.Highlyredundantductile易变形的framingsystemsmay provideasimplebutrobuststrategyforblastresistance.headded.Other strategiesmayincludeprovidingalternatepathsforgravityloadsintheevent thataload-bearingcolumnfails.Wealsoneedabetterunderstandingofthe mechanismofcollapsesaidA.Whittaker.Weneedtofindoutwhatcausesa buildingtocollapseandhowyoucanpredictit.ReinhomPh.D.notedthat earthquakeshakinghasledtothecollapseofmanybuildingsinthepast.It inducesdynamicresponseandextremelyhighstressesanddeformationsin structuralcomponents.Solutionsdevelopedforearthquake-resistantdesignmay bedirectlyapplicabletoblastengineeringandterrorist-resistantdesign.Part ofourmissionnowatUBistotransferthesesolutionsandtodevelopnewones wherenoneexistatpresent.Asurprisingdiscoverymadebytheinvestigatorsduringtheirvisittogroundzeroisthat______.
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{{*HTML*}}{{B}}第二篇{{/B}} ?? AHistoricalDevelopmentofOil Refining??Animportantnewindustryoil refining炼油grewaftertheCivilWar.Crudeoilorpetroleum-adarkthick oozefromtheearth-hadbeenknownforhundredsofyears.Butlittleusehad everbeenmadeofit.Inthe1850’sSamuelM.Kieramanufacturerinwestern Pennsylvaniabegancollectingtheoilfromlocalseepages油苗andrefiningit intokerosene煤油Refininglikesmelting锻造isaprocessofremoving impuritiesfromarawmaterial.??Kerosenewasusedtolight lamps.Itwasacheapsubstituteforwhaleoilwhichwasbecomingharderto get.Soontherewasalargedemandforkerosene.Peoplebegantosearchfornew suppliesofpetroleum.??ThefirstoilwellwasdrilledbyE.L. Drakearetiredrailroadconductor.In1859hebegandrillinginTitusville Pennsylvania.Thewholeventureseemedsoimpracticalandfoolishthatonlookers calleditDrake’sFolly.Butwhenhehaddrilleddownabout70feet21meters Drakestruckoil;hiswellbegantoyield20barrelsofcrudeoila day.??NewsofDrake’ssuccessbroughtoilprospectors探寻者tothe scene.Bytheearly1860sthesewildcatters盲目采油者weredrillingforblack goldalloverwesternPennsylvania.TheboomrivaledtheCaliforniagoldrush of1848initsexcitementandWildWestatmosphere.Anditbroughtfarmore wealthtotheprospectorsthananygoldrush.??Crudeoilcouldbe refinedintomanyproducts.Forsomeyearskerosenecontinuedtobethe principaloneitwassoldingrocerystoresanddoortodoor.Inthe1880sand 1890srefinerslearnedhowtomakeotherpetroleum石油productssuchaswaxes 石蜡andlubricatingoils润滑油.Petroleumwasnotthenusedtomakegasolineor heatingoil.Whatisthemainideaofthepassage?
{{*HTML*}}??下面的短文有5处空白短文后有6个句子其中5个取自短文请根据短文内容将其分别放回原有位置以恢复文章原貌 ?? LookingtotheFuture? ?Whenamagazineforhigh-schoolstudentsaskeditsreaderswhatlifewould belikeintwentyyearstheysaid:machineswouldberunbysolarpower. Buildingswouldrotatesotheycouldfollowthesuntotakemaximumadvantageof itslightandheat.Wallswouldradiate发射电磁波辐射lightandchangecolorwith thepushofabutton.Foodwouldbereplacedbypills.Schoolwouldbetaughtby electricalimpulsewhilewesleep.Carswouldhaveradar.Doesthissoundlike theyear2000?Actually{{U}}?46?{{/U}}andthequestionwaswhatwill lifebelikein1987??Thefutureismuchtooimportanttosimply guessaboutthewaythehighschoolstudentsdidsoexpertsareregularly askedtopredictaccurately.Bycarefullystudyingthepresentskilled businessmenscientistsandpoliticiansaresupposedlyabletofigureoutin advancewhatwillhappen.Butcanthey?Oneexpertoncitieswrote. {{U}}?47?{{/U}}butwouldhavespaceforfarmsandfields.People wouldtraveltoworkinairbuseslargeall-weatherhelicopterscarryingupto 200passengers.Whenapersonlefttheairbusstationhecoulddrivea coin-operatedcarequippedwithradar.Theradarequipmentofcarswouldmake trafficaccidentsalmostunheardof.Doesthatsoundfamiliar?Iftheexpert hadbeenaccurateitwouldbecause;hewaswritingin1957.Hissubjectwas Thecityof1982.??Iftheprofessionalssometimessoundlike high-schoolstudentsit’sprobablybecause{{U}}?48?{{/U}}.But economicforecastingorpredictingwhattheeconomywilldohasbeenaround foralongtime.Itshouldbeaccurateandgenerallyitis.Buttherehavebeen somebigmistakesinthisfieldtoo.Inearly1929mostforecasterssawan excellentfutureforthestockmarket.InOctoberofthatyear{{U}}?49 ?{{/U}}ruiningthousandsofinvestorswhohadputtheirfaithinfinancial foreseers.??Oneforecasterknewthatpredictionsaboutthefuture wouldalwaysbesubjecttosignificanterrors.In1957H.J.RandoftheRand Corporationwasaskedabouttheyear2000Onlyonethingiscertainhe answered.Childrenborntoday{{U}}?50?{{/U}}??A.The stockmarkethaditsworstlossesever??B.willhavereachedthe ageof43??C.thearticlewaswrittenin1958??D. Citiesofthefuturewouldnotbecrowded??E.Thepredictionof thefutureisgenerallyaccurate??F.futurestudyisstillanew field
{{*HTML*}}{{B}}第二篇{{/B}} ?? AHistoricalDevelopmentofOil Refining??Animportantnewindustryoil refining炼油grewaftertheCivilWar.Crudeoilorpetroleum-adarkthick oozefromtheearth-hadbeenknownforhundredsofyears.Butlittleusehad everbeenmadeofit.Inthe1850’sSamuelM.Kieramanufacturerinwestern Pennsylvaniabegancollectingtheoilfromlocalseepages油苗andrefiningit intokerosene煤油Refininglikesmelting锻造isaprocessofremoving impuritiesfromarawmaterial.??Kerosenewasusedtolight lamps.Itwasacheapsubstituteforwhaleoilwhichwasbecomingharderto get.Soontherewasalargedemandforkerosene.Peoplebegantosearchfornew suppliesofpetroleum.??ThefirstoilwellwasdrilledbyE.L. Drakearetiredrailroadconductor.In1859hebegandrillinginTitusville Pennsylvania.Thewholeventureseemedsoimpracticalandfoolishthatonlookers calleditDrake’sFolly.Butwhenhehaddrilleddownabout70feet21meters Drakestruckoil;hiswellbegantoyield20barrelsofcrudeoila day.??NewsofDrake’ssuccessbroughtoilprospectors探寻者tothe scene.Bytheearly1860sthesewildcatters盲目采油者weredrillingforblack goldalloverwesternPennsylvania.TheboomrivaledtheCaliforniagoldrush of1848initsexcitementandWildWestatmosphere.Anditbroughtfarmore wealthtotheprospectorsthananygoldrush.??Crudeoilcouldbe refinedintomanyproducts.Forsomeyearskerosenecontinuedtobethe principaloneitwassoldingrocerystoresanddoortodoor.Inthe1880sand 1890srefinerslearnedhowtomakeotherpetroleum石油productssuchaswaxes 石蜡andlubricatingoils润滑油.Petroleumwasnotthenusedtomakegasolineor heatingoil.AccordingtothepassagemanypeopleinitiallythoughtthatE.L.Drakehadmadeamistakeby______.
{{*HTML*}}{{B}}第二篇{{/B}} ?? AHistoricalDevelopmentofOil Refining??Animportantnewindustryoil refining炼油grewaftertheCivilWar.Crudeoilorpetroleum-adarkthick oozefromtheearth-hadbeenknownforhundredsofyears.Butlittleusehad everbeenmadeofit.Inthe1850’sSamuelM.Kieramanufacturerinwestern Pennsylvaniabegancollectingtheoilfromlocalseepages油苗andrefiningit intokerosene煤油Refininglikesmelting锻造isaprocessofremoving impuritiesfromarawmaterial.??Kerosenewasusedtolight lamps.Itwasacheapsubstituteforwhaleoilwhichwasbecomingharderto get.Soontherewasalargedemandforkerosene.Peoplebegantosearchfornew suppliesofpetroleum.??ThefirstoilwellwasdrilledbyE.L. Drakearetiredrailroadconductor.In1859hebegandrillinginTitusville Pennsylvania.Thewholeventureseemedsoimpracticalandfoolishthatonlookers calleditDrake’sFolly.Butwhenhehaddrilleddownabout70feet21meters Drakestruckoil;hiswellbegantoyield20barrelsofcrudeoila day.??NewsofDrake’ssuccessbroughtoilprospectors探寻者tothe scene.Bytheearly1860sthesewildcatters盲目采油者weredrillingforblack goldalloverwesternPennsylvania.TheboomrivaledtheCaliforniagoldrush of1848initsexcitementandWildWestatmosphere.Anditbroughtfarmore wealthtotheprospectorsthananygoldrush.??Crudeoilcouldbe refinedintomanyproducts.Forsomeyearskerosenecontinuedtobethe principaloneitwassoldingrocerystoresanddoortodoor.Inthe1880sand 1890srefinerslearnedhowtomakeotherpetroleum石油productssuchaswaxes 石蜡andlubricatingoils润滑油.Petroleumwasnotthenusedtomakegasolineor heatingoil.WhydoestheauthormentiontheCaliforniagoldrush?
Wecannot{{U}}goon{{/U}}quarrellinglikethis.
{{*HTML*}}{{B}}第三篇{{/B}} ?? CanBuildingsbeDesignedtoResistTerrorist Attack??Intheaftermathoftheterroristattack ontheWorldTradeCenterstructuralengineersaretryinghardtosolvea questionthatamonthagowouldhavebeencompletelyunthinkable.Canbuildings bedesignedtowithstandcatastrophicblastsinflictedbyterrorists’?? ?Tenday’saftertheterroristattacksonthetwintowersstructural engineersfromtheUniversityatBuffaloandtheMultidisciplinaryCenterfor EarthquakeEngineeringResearchMCEERheadquarteredatUBtraveledtoground zero世贸中心被毁现场aspartofaprojectfundedbytheNationalScienceFoundation. VisitingthesiteaspartofanMCEERreconnaissancevisittheyspenttwodays beginningthetaskofformulatingideasabouthowtodesignsuchstructuresand tosearchforcluesonhowtodosoinbuildingsthatweredamagedbutstillare standing.??Ourobjectiveinvisitinggroundzerowastogoand lookatthebuildingssurroundingtheWorldTradeCenterthosebuildingsthat arestillstandingbutthatsustaineddamage.saidM.BruneauPh.D.Our immediatehopeisthatwecandevelopabetterunderstandingastowhythose buildingsremainstandingwhileourlong-termgoalistoseewhetherearthquake engineeringtechnologiescanbemarriedtoexistingtechnologiestoachieve enhancedperformanceofbuildingsintheeventofterroristattackshe added.??Photographstakenbytheinvestigatorsdemonstratein startlingdetailthemonumentaldamageinflictedontheWorldTradeCenter towersandbuildingsinthevicinity附近.Onebuildingablockawayfromthe towersremainsstandingbutwasbadlydamaged.Thisbuildingismanymeters awayfromtheWorldTradeCenterandyetweseeacolumntherethatusedtobea partofthatbuilding.explainedA.WhittakerPh.D.Thiscolumnbecamea missilethatshotacrosstheroadthroughthewindowandthroughthefloor. ??Thevisittotheareaalsorevealedsomesurprisesaccording totheengineers.Forexamplethefloorframingsysteminoneoftheadjacent buildingswasquiteruggedallowingfloorsthatwerepiercedbytonsoffalling debristoremainintact.Highlyredundantductile易变形的framingsystemsmay provideasimplebutrobuststrategyforblastresistance.headded.Other strategiesmayincludeprovidingalternatepathsforgravityloadsintheevent thataload-bearingcolumnfails.Wealsoneedabetterunderstandingofthe mechanismofcollapsesaidA.Whittaker.Weneedtofindoutwhatcausesa buildingtocollapseandhowyoucanpredictit.ReinhomPh.D.notedthat earthquakeshakinghasledtothecollapseofmanybuildingsinthepast.It inducesdynamicresponseandextremelyhighstressesanddeformationsin structuralcomponents.Solutionsdevelopedforearthquake-resistantdesignmay bedirectlyapplicabletoblastengineeringandterrorist-resistantdesign.Part ofourmissionnowatUBistotransferthesesolutionsandtodevelopnewones wherenoneexistatpresent.TheprojectfundedbytheNationalScienceFoundation______.
{{*HTML*}}??A.industriallypollutedsoils??B.rockand soilchemistry??C.naturallypollutedsoils??D. thepathwaysofmetalsintothefood??E.theelementof iodine??F.thepersistenceofheavymetalsIndustriallycontaminatedsitesusuallyrequireathoroughclean-updueto______.
Iwill{{U}}takeup{{/U}}teachingthisSeptember.
ASmallEvent OneafternooninJanuary1989SuzanSharp43andher8-year-oldsonDavidwerewalkinghardacrossanicyparkinglotwhenSuzan’’scane手杖slidontheice.She【51】facefistintothemud.David【52】toherside.AreyouallrightMom? 【53】Suzanputherselfup.I’’mokayhoney.shesaid. IthadbeennearlytwoyearssinceSuzanhadtroublewalking.Shewasfallingmore【54】now.Everyinchoficewasa【55】dangerforher.Icoulddosomethingtheboythought. Davidtoowashaving【56】ofhisown.Theboyhadaspeechdefect.Atschoolhe【57】askedquestionsorreadaloud. OnedayDavidsteacherannounceda【58】assignment.Eachofyouisgoingtocomeupwithaninventionshesaid.ThiswasforINVENTAMERICA!anationalcompetitiontoencouragecreativityin【59】.AnideahitDavidoneevening.【60】onlyhismotherscanedidn’tsliponicehethought.That’’sit!Davidrealized. WhatifIfixedyourcanetoanailstretchedoutofthebottom?heaskedhismother.Hismothertoldhim【61】itwouldscratchfloors. Itlookslikeaball-pointpen.Youtakeyourhand【62】thebuttonandthenailreturnsbackup.Hourslaterthecanewasfinished.DavidandhisfatherJeff【63】asSuzanusedittowalk50feetacrossthe【64】. Itworks!shesaid.InJuly1989DavidwasdeclarednationalwinnerattheannualINVENTAMERICA!ceremonyinWashingtonD.C.. AsDavidbegantomake【65】appearanceshewasforcedtocommunicatemoreclearly.TodayDavidisnearlyfreeofhiscanewhichiswaitingtobewidelyused. Sotheboywhooncehadtroubletalkingnowhopestostartmakingcanesforpeoplewhohavetroublewalking.
{{*HTML*}}??下面的短文有5处空白短文后有6个句子其中5个取自短文请根据短文内容将其分别放回原有位置以恢复文章原貌 ?? LookingtotheFuture? ?Whenamagazineforhigh-schoolstudentsaskeditsreaderswhatlifewould belikeintwentyyearstheysaid:machineswouldberunbysolarpower. Buildingswouldrotatesotheycouldfollowthesuntotakemaximumadvantageof itslightandheat.Wallswouldradiate发射电磁波辐射lightandchangecolorwith thepushofabutton.Foodwouldbereplacedbypills.Schoolwouldbetaughtby electricalimpulsewhilewesleep.Carswouldhaveradar.Doesthissoundlike theyear2000?Actually{{U}}?46?{{/U}}andthequestionwaswhatwill lifebelikein1987??Thefutureismuchtooimportanttosimply guessaboutthewaythehighschoolstudentsdidsoexpertsareregularly askedtopredictaccurately.Bycarefullystudyingthepresentskilled businessmenscientistsandpoliticiansaresupposedlyabletofigureoutin advancewhatwillhappen.Butcanthey?Oneexpertoncitieswrote. {{U}}?47?{{/U}}butwouldhavespaceforfarmsandfields.People wouldtraveltoworkinairbuseslargeall-weatherhelicopterscarryingupto 200passengers.Whenapersonlefttheairbusstationhecoulddrivea coin-operatedcarequippedwithradar.Theradarequipmentofcarswouldmake trafficaccidentsalmostunheardof.Doesthatsoundfamiliar?Iftheexpert hadbeenaccurateitwouldbecause;hewaswritingin1957.Hissubjectwas Thecityof1982.??Iftheprofessionalssometimessoundlike high-schoolstudentsit’sprobablybecause{{U}}?48?{{/U}}.But economicforecastingorpredictingwhattheeconomywilldohasbeenaround foralongtime.Itshouldbeaccurateandgenerallyitis.Buttherehavebeen somebigmistakesinthisfieldtoo.Inearly1929mostforecasterssawan excellentfutureforthestockmarket.InOctoberofthatyear{{U}}?49 ?{{/U}}ruiningthousandsofinvestorswhohadputtheirfaithinfinancial foreseers.??Oneforecasterknewthatpredictionsaboutthefuture wouldalwaysbesubjecttosignificanterrors.In1957H.J.RandoftheRand Corporationwasaskedabouttheyear2000Onlyonethingiscertainhe answered.Childrenborntoday{{U}}?50?{{/U}}??A.The stockmarkethaditsworstlossesever??B.willhavereachedthe ageof43??C.thearticlewaswrittenin1958??D. Citiesofthefuturewouldnotbecrowded??E.Thepredictionof thefutureisgenerallyaccurate??F.futurestudyisstillanew field
{{*HTML*}}? ?下面的短文后列出了7个句子请根据短文的内容对每个句子作出判断如果该句提的是正确信息请选择A如果该句提的是错误信息请选择B如果该句的信息文中没有提及请选择C ?? CommunicationwithCustomers Online??Untilthelate1940swhentelevision beganfindingitswayintoAmericanhomescompaniesreliedmainlyonprintand radiotopromotetheirproductsandservices.Theadvent出现oftelevision broughtaboutarevolutioninpromotingproductsandservices.Between1949and 1951advertisingontelevisiongrew960percent.TodaytheInternetisonce againtransformingpromotion.Bygoingonlinecompaniescancommunicate instantlyanddirectlywithprospectivecustomers.PromotionontheWorldWide Webincludesadvertisingsponsorshipsandsalespromotionslikecontestsand coupons.In1996worldwidewebadvertisingrevenuesreached$300 million.??Effectiveonlinemarketersdonotmerelytransfer hard-copyads平面广告tocyberspace.Successfulsitesblendpromotionaland non-promotionalinformationindirectlydeliveringtheadvertisingmessages.To encouragevisitorstotheirsitesandtocreateandcultivatecustomers’ loyaltycompanieschangeinformationfrequentlyandprovidemanyopportunities forinteraction.??Oneofthebestonlinepromotionwebsitesis theRaguWebsite.HerevisitorscanfindthirtysixpastarecipestakeItalian lessonsandviewanItalianfilmfestival.Buttheywillfindnotraditional ads.Sosubtleisthemixofproductandpromotionthatvisitorshardlyknowan advertisingmessagehasbeendelivered.SEGAofAmericamakerofcomputergames andhardwareusesitsWebsiteforavarietyofdifferentpromotionssuchas introducingnewgamecharacterstothepublicandsupplyingWebsurfersthe opportunitytodownloadgames.Sega’shomepageaverages250000visitorsa day.ToheighteninterestinthesiteSEGAboughtanadvertisingbanneron Netscapetherebyincreasingsitevisitsby15percent.Onlineparticipantsin QuakerOats’GatoradepromotionreceivedafreeT-shirtinexchangefor answeringafewquestions.QuakerOatsreportsthattheonlinepromotioncreated productloyaltyandhelpedthecompanyknowitscustomersbetter.? ?NowtotargetspecificInternetusersanincreasingnumberofcompanies areusingpushtechnologywhichautomaticallydeliverscustomized按客户要求制造的 newsandotherinformationtousers’computerswhentheylogontotheInternet. AlthoughorganizationslikeNielsenMediaResearcharedevelopingtechnologies toenhanceaudiencemeasurementandtrackingitremainsdifficulttoassesshow manytimesthesamepersonlooksatanadandwhothatpersonis.Although onlinepromotionscanbeglamorousandsophisticatedtheyarenotperfect.For awell-designedmarketingmixindustryexpertsadvisecompaniestousethe Internetasasupplementtootheradvertising media.Inordertoencouragevisitorscompaniesalwaysusehard-copyadvertisements.
{{*HTML*}}? ?下面的对文后有2项测试任务1第23～26题要求从所给的6个选项中为第1～4段每段选择1个最佳标题2第27～30题要求从所给的6个选项中为每个句子确定1个最佳选项 ?? {{B}}Geology地质andHealth{{/B}}??1.The importanceofparticularmetalsinthehumandiethasbeenrealizedwithinthe pastfewdecadesandtheideathatgeologymightberelatedtohealthhasbeen recognizedforanumberofelementssuchasiodine碘zinc锌andselenium硒. Forexamplesoilswithlowiodinecontentsproducecropsandanimalsdeficient iniodine.Alackofiodineinthehumandietleadstosomeserious diseases.??2.Theultimatesourceofmetalswithinthehumanbody isrockswhichweatherintosoilgainingorlosingsomeoftheirchemical constituents.Thecropsweeatselectivelyremovefromthesoiltheelements thattheyrequireforgrowth.Thewaterwedrinkcontainstraceelementsleached 过滤出fromrockandsoil.Thusthegeologyandgeochemistryoftheenvironment haveeffectsonthechemistryandhealthofplantsanimalsand people.??3.Sofarthereisnodatatosuggestthatpeopleliving onmetal-richsoilsexperienceapotentialhealthhazard.Thelevelsofmetals withinnaturallycontaminatedsoilsaregenerallynothighenoughtocause serioushealthproblems.Livingonmetal-richsoilsdoesnotrepresentahealth riskunlesslargequantitiesofsoilaredigestedormetal-richdustisinhaled. Howeversmallchildrenareparticularlyexposedtometal-richtopsoilin playgroundsandgardens.Theyarealsothemostlikelyonestoeatpotentially dangerousmetal-richsoil.??4.Heavymetalsarepersistent:they donotbreakdowntootherchemicalsintheenvironment.Industriallypolluted sitesusuallyundergointensiveclean-upandrehabilitationbecauseheavymetals areahealthconcernoncetheyenterthefoodchain.Sometracemetalsare allegedtocausecancerandarealsoknowntocausepoisoning.? ?5.Incontrastnaturallycontaminatedsoilshavenotbeensubjecttorisk assessmentstudiesandrehabilitationmeasuresdespitethefactthatthey frequentlypossessmetalconcentrationswellabovethoseofsuchpollutedby humansandaboveenvironmentalqualitycriteria.??6.Thereisa vitalneedtounderstandthepotentialrisksandlong-termhealtheffectsof livingonnaturallycontaminatedsoils.Futureenvironmentalinvestigationsof naturallypollutedsoilsshouldconcentrateonthepotentialpathwaysofmetals intothefoodchainandhumanbody.Geologistsshouldbepartofsuchstudiesas theycanprovidetheessentialbackgroundinformationonrockandsoilchemistry aswellasthechemicalformsofheavymetalpollution.??A.No EvidencetoIndicateBadEffectsofNaturallyContaminatedSoil?? B.PotentialHazardsofHumanContaminatedSoils??C.Researchon ChannelsofHeavyMetalsGettingintoHumanFoodChain??D. GeologyandHealthProblems??E.Rocks-theUltimateSourceof soilPollution??F.Long-termHealthEffectsonChildrenParagraph3______
{{*HTML*}}??下面有3篇短文每篇短文后有5道题请根据短文内容为每题确定1个最佳选项{{B}}第一篇{{/B}} ?? RadiationEffect??Space isadangerousplacenotonlybecauseofmeteors流星butalsobecauseofrays fromthesunandotherstars.?Theatmosphereagainactsasourprotective blanketonearthlight?getsthroughandthisisessentialforplantsto makethefoodthatweeat.Heattoomakesourenvironmentendurable.Various kindsofrayscomethroughtheairfromouterspacebutenormousquantitiesof radiationfromthesunarescreenedoff.Assoonasmenleavetheatmosphere theyareexposedtothisradiationbuttheirspacesuitsorthewallsoftheir spacecraftsiftheyareinsidedopreventalotofradiationdamage.? ?Radiationisthegreatestknowndangertoexplorersinspace.Theunitof radiationiscalledrem雷姆.Scientistshavereasontothinkthatamancan putupwithfarmoreradiationthan0.1remwithoutbeingdamagedthefigureof 60reinshasbeenagreedon.Thetroubleisthatitisextremelydifficulttobe sureaboutradiationdamage-apersonmayfeelperfectlywellbutthecellsof hisorhersexorgansmaybedamagedandthiswillnotbediscovereduntilthe birthofdeformed畸形的childrenorevengrandchildren.MissionsoftheApollo flightshavehadtocrossbeltsofhighradiationandduringtheoutwardand returnjourneystheApollocrewaccumulatedalargeramountofreins.Sofar nodangerousamountsofradiationhavebeenreportedbuttheApollomissions havebeenquiteshort.Wesimplydonotknowyethowmenaregoingtogeton whentheyspendweeksandmonthsoutsidetheprotectionoftheatmosphere workinginaspacelaboratory.Drugsmighthelptodecreasethedamagecloneby radiationbutnoreallyeffectiveoneshavebeenfoundso far.Weknowfromthepassagethat______.
AshewantedtowatchthetennisfinaloftheOlympicGameshelefta{{U}}pile{{/U}}ofdishesunwashedinthekitchen.
ASmallEvent OneafternooninJanuary1989SuzanSharp43andher8-year-oldsonDavidwerewalkinghardacrossanicyparkinglotwhenSuzan’’scane手杖slidontheice.She【51】facefistintothemud.David【52】toherside.AreyouallrightMom? 【53】Suzanputherselfup.I’’mokayhoney.shesaid. IthadbeennearlytwoyearssinceSuzanhadtroublewalking.Shewasfallingmore【54】now.Everyinchoficewasa【55】dangerforher.Icoulddosomethingtheboythought. Davidtoowashaving【56】ofhisown.Theboyhadaspeechdefect.Atschoolhe【57】askedquestionsorreadaloud. OnedayDavidsteacherannounceda【58】assignment.Eachofyouisgoingtocomeupwithaninventionshesaid.ThiswasforINVENTAMERICA!anationalcompetitiontoencouragecreativityin【59】.AnideahitDavidoneevening.【60】onlyhismotherscanedidn’tsliponicehethought.That’’sit!Davidrealized. WhatifIfixedyourcanetoanailstretchedoutofthebottom?heaskedhismother.Hismothertoldhim【61】itwouldscratchfloors. Itlookslikeaball-pointpen.Youtakeyourhand【62】thebuttonandthenailreturnsbackup.Hourslaterthecanewasfinished.DavidandhisfatherJeff【63】asSuzanusedittowalk50feetacrossthe【64】. Itworks!shesaid.InJuly1989DavidwasdeclarednationalwinnerattheannualINVENTAMERICA!ceremonyinWashingtonD.C.. AsDavidbegantomake【65】appearanceshewasforcedtocommunicatemoreclearly.TodayDavidisnearlyfreeofhiscanewhichiswaitingtobewidelyused. Sotheboywhooncehadtroubletalkingnowhopestostartmakingcanesforpeoplewhohavetroublewalking.
{{*HTML*}}??A.industriallypollutedsoils??B.rockand soilchemistry??C.naturallypollutedsoils??D. thepathwaysofmetalsintothefood??E.theelementof iodine??F.thepersistenceofheavymetalsItisextremelynecessarytostudythelong-termeffectscausedbylivingon______.
Thegamerequiresustofindouttwo{{U}}simple{{/U}}buteffectivewaystosolvethisproblem.
{{*HTML*}}??下面有3篇短文每篇短文后有5道题请根据短文内容为每题确定1个最佳选项{{B}}第一篇{{/B}} ?? RadiationEffect??Space isadangerousplacenotonlybecauseofmeteors流星butalsobecauseofrays fromthesunandotherstars.?Theatmosphereagainactsasourprotective blanketonearthlight?getsthroughandthisisessentialforplantsto makethefoodthatweeat.Heattoomakesourenvironmentendurable.Various kindsofrayscomethroughtheairfromouterspacebutenormousquantitiesof radiationfromthesunarescreenedoff.Assoonasmenleavetheatmosphere theyareexposedtothisradiationbuttheirspacesuitsorthewallsoftheir spacecraftsiftheyareinsidedopreventalotofradiationdamage.? ?Radiationisthegreatestknowndangertoexplorersinspace.Theunitof radiationiscalledrem雷姆.Scientistshavereasontothinkthatamancan putupwithfarmoreradiationthan0.1remwithoutbeingdamagedthefigureof 60reinshasbeenagreedon.Thetroubleisthatitisextremelydifficulttobe sureaboutradiationdamage-apersonmayfeelperfectlywellbutthecellsof hisorhersexorgansmaybedamagedandthiswillnotbediscovereduntilthe birthofdeformed畸形的childrenorevengrandchildren.MissionsoftheApollo flightshavehadtocrossbeltsofhighradiationandduringtheoutwardand returnjourneystheApollocrewaccumulatedalargeramountofreins.Sofar nodangerousamountsofradiationhavebeenreportedbuttheApollomissions havebeenquiteshort.Wesimplydonotknowyethowmenaregoingtogeton whentheyspendweeksandmonthsoutsidetheprotectionoftheatmosphere workinginaspacelaboratory.Drugsmighthelptodecreasethedamagecloneby radiationbutnoreallyeffectiveoneshavebeenfoundso far.Itcanbeinferredfromthepassagethat______.
ASmallEvent OneafternooninJanuary1989SuzanSharp43andher8-year-oldsonDavidwerewalkinghardacrossanicyparkinglotwhenSuzan’’scane手杖slidontheice.She【51】facefistintothemud.David【52】toherside.AreyouallrightMom? 【53】Suzanputherselfup.I’’mokayhoney.shesaid. IthadbeennearlytwoyearssinceSuzanhadtroublewalking.Shewasfallingmore【54】now.Everyinchoficewasa【55】dangerforher.Icoulddosomethingtheboythought. Davidtoowashaving【56】ofhisown.Theboyhadaspeechdefect.Atschoolhe【57】askedquestionsorreadaloud. OnedayDavidsteacherannounceda【58】assignment.Eachofyouisgoingtocomeupwithaninventionshesaid.ThiswasforINVENTAMERICA!anationalcompetitiontoencouragecreativityin【59】.AnideahitDavidoneevening.【60】onlyhismotherscanedidn’tsliponicehethought.That’’sit!Davidrealized. WhatifIfixedyourcanetoanailstretchedoutofthebottom?heaskedhismother.Hismothertoldhim【61】itwouldscratchfloors. Itlookslikeaball-pointpen.Youtakeyourhand【62】thebuttonandthenailreturnsbackup.Hourslaterthecanewasfinished.DavidandhisfatherJeff【63】asSuzanusedittowalk50feetacrossthe【64】. Itworks!shesaid.InJuly1989DavidwasdeclarednationalwinnerattheannualINVENTAMERICA!ceremonyinWashingtonD.C.. AsDavidbegantomake【65】appearanceshewasforcedtocommunicatemoreclearly.TodayDavidisnearlyfreeofhiscanewhichiswaitingtobewidelyused. Sotheboywhooncehadtroubletalkingnowhopestostartmakingcanesforpeoplewhohavetroublewalking.
{{*HTML*}}? ?下面的短文后列出了7个句子请根据短文的内容对每个句子作出判断如果该句提的是正确信息请选择A如果该句提的是错误信息请选择B如果该句的信息文中没有提及请选择C ?? CommunicationwithCustomers Online??Untilthelate1940swhentelevision beganfindingitswayintoAmericanhomescompaniesreliedmainlyonprintand radiotopromotetheirproductsandservices.Theadvent出现oftelevision broughtaboutarevolutioninpromotingproductsandservices.Between1949and 1951advertisingontelevisiongrew960percent.TodaytheInternetisonce againtransformingpromotion.Bygoingonlinecompaniescancommunicate instantlyanddirectlywithprospectivecustomers.PromotionontheWorldWide Webincludesadvertisingsponsorshipsandsalespromotionslikecontestsand coupons.In1996worldwidewebadvertisingrevenuesreached$300 million.??Effectiveonlinemarketersdonotmerelytransfer hard-copyads平面广告tocyberspace.Successfulsitesblendpromotionaland non-promotionalinformationindirectlydeliveringtheadvertisingmessages.To encouragevisitorstotheirsitesandtocreateandcultivatecustomers’ loyaltycompanieschangeinformationfrequentlyandprovidemanyopportunities forinteraction.??Oneofthebestonlinepromotionwebsitesis theRaguWebsite.HerevisitorscanfindthirtysixpastarecipestakeItalian lessonsandviewanItalianfilmfestival.Buttheywillfindnotraditional ads.Sosubtleisthemixofproductandpromotionthatvisitorshardlyknowan advertisingmessagehasbeendelivered.SEGAofAmericamakerofcomputergames andhardwareusesitsWebsiteforavarietyofdifferentpromotionssuchas introducingnewgamecharacterstothepublicandsupplyingWebsurfersthe opportunitytodownloadgames.Sega’shomepageaverages250000visitorsa day.ToheighteninterestinthesiteSEGAboughtanadvertisingbanneron Netscapetherebyincreasingsitevisitsby15percent.Onlineparticipantsin QuakerOats’GatoradepromotionreceivedafreeT-shirtinexchangefor answeringafewquestions.QuakerOatsreportsthattheonlinepromotioncreated productloyaltyandhelpedthecompanyknowitscustomersbetter.? ?NowtotargetspecificInternetusersanincreasingnumberofcompanies areusingpushtechnologywhichautomaticallydeliverscustomized按客户要求制造的 newsandotherinformationtousers’computerswhentheylogontotheInternet. AlthoughorganizationslikeNielsenMediaResearcharedevelopingtechnologies toenhanceaudiencemeasurementandtrackingitremainsdifficulttoassesshow manytimesthesamepersonlooksatanadandwhothatpersonis.Although onlinepromotionscanbeglamorousandsophisticatedtheyarenotperfect.For awell-designedmarketingmixindustryexpertsadvisecompaniestousethe Internetasasupplementtootheradvertising media.Internetliketelevisionhasbroughtgreatchangestothepromotionofproductsandservices.
Assoonaswecrossedtheborderenemytroopsstarted{{U}}firing{{/U}}atourtroops.
ASmallEvent OneafternooninJanuary1989SuzanSharp43andher8-year-oldsonDavidwerewalkinghardacrossanicyparkinglotwhenSuzan’’scane手杖slidontheice.She【51】facefistintothemud.David【52】toherside.AreyouallrightMom? 【53】Suzanputherselfup.I’’mokayhoney.shesaid. IthadbeennearlytwoyearssinceSuzanhadtroublewalking.Shewasfallingmore【54】now.Everyinchoficewasa【55】dangerforher.Icoulddosomethingtheboythought. Davidtoowashaving【56】ofhisown.Theboyhadaspeechdefect.Atschoolhe【57】askedquestionsorreadaloud. OnedayDavidsteacherannounceda【58】assignment.Eachofyouisgoingtocomeupwithaninventionshesaid.ThiswasforINVENTAMERICA!anationalcompetitiontoencouragecreativityin【59】.AnideahitDavidoneevening.【60】onlyhismotherscanedidn’tsliponicehethought.That’’sit!Davidrealized. WhatifIfixedyourcanetoanailstretchedoutofthebottom?heaskedhismother.Hismothertoldhim【61】itwouldscratchfloors. Itlookslikeaball-pointpen.Youtakeyourhand【62】thebuttonandthenailreturnsbackup.Hourslaterthecanewasfinished.DavidandhisfatherJeff【63】asSuzanusedittowalk50feetacrossthe【64】. Itworks!shesaid.InJuly1989DavidwasdeclarednationalwinnerattheannualINVENTAMERICA!ceremonyinWashingtonD.C.. AsDavidbegantomake【65】appearanceshewasforcedtocommunicatemoreclearly.TodayDavidisnearlyfreeofhiscanewhichiswaitingtobewidelyused. Sotheboywhooncehadtroubletalkingnowhopestostartmakingcanesforpeoplewhohavetroublewalking.
Mymotherhaslived{{U}}separately{{/U}}sincemyfatherdied20yearsago.
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