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有3个并发进程R、M、P，它们共享同一个缓冲区，假定缓冲区只能存放一条记录。进程R负责从输入设备读信息，每读入一个记录后，就把它放进缓冲区；进程M在缓冲区中加工读入的记录；进程P把加工后的记录打印输出...
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下列关于设备的缓冲区和缓冲池的描述中不正确的是
缓冲区起到了缓解CPU与I/O设备速度不匹配的矛盾
系统中有多个缓冲区，但只有一个缓冲池
一个缓冲池可能包含多个缓冲区
一个缓冲区可能包含多个缓冲池
三个进程P1P2P3互斥使用一个包含NN＞0个单元的缓冲区 P1每次用produee生成一个正整数
设有一缓冲池PP中含有20个可用缓冲区一个输入进程将外部数据读入P另有一个输出进程将P 中数据取出并
下面关于设备管理中缓冲区和缓冲池的描述不正确的是
一个缓冲池包括多个缓冲区
一个缓冲区可分为多个缓冲池
系统中有多个缓冲区，仅有一个缓冲池
缓冲区的作用是缓解快速的CPU与慢速的设备之间的矛盾
今有三个并发进程RMP它们共享了一个可循环使用的缓冲区B缓冲区B共 有N个单元进程R负责从输入设备读
三个进程P1P2P3互斥使用一个包含NN＞0个单元的缓冲区P1每次用produce生成一个正整数并用
三个进程P1P2P3互斥使用一个包含NN>0个单元的缓冲区P1每次用produce生成一个正整数并用
有三个进程PAPB和PC合作解决文件打印问题PA将文件记录从磁盘读入主存的缓冲区1每执行一次读一个记
有n个生产者进程向1个有限的缓冲区不断地发送消息这些消息通过缓冲区分发到m个消费者缓冲区的大小只可以
三个进程P1P2P3互斥使用一个包含NN＞0个单元的缓冲区P1每次用produce生成一个正整数并用
在测温系统中要完成采样转换和显示等任务采样过程把从传感器上得到的整型微电压值存入一个缓冲区转换过程把
在某并发系统中有一个发送进程A一个接收进程B一个环形缓冲区BUFFER信号量S1和S2.发送进程不
一个Spooling系统由输入进程I用户进程P输出进程O输入缓冲区输出缓冲区组成进程I通过输入缓冲区
有n个生产者进程向1个有限的缓冲区不断地发送信息这些信息通过缓冲区分发到m个消费者缓冲区的大小只可以
三个进程P1P2P3互斥使用一个包含NN＞0个单元的缓冲区P1每次用produce生成一个正整数并用
设有一个具有N个信息元素的环形缓冲区A进程顺序地把信息写入缓冲区B进程依次地从缓冲区中读出信息回答下
设有一缓冲池PP中含有10个可用缓冲区一个输入进程将外部数据读入P另有一个输出进程将P中数据取出并输
设有一缓冲池PP中含有10个可用缓冲区一个输入进程将外部数据读入P另有一个输出进程将P中数据取出并输
三个进程P1P2P3互斥使用一个包含NN＞0个单元缓冲区P1每次用prodLice生成一个正整数并用
三个进程P1P2P3互斥使用一个包含NN＞0个单元的缓冲区P1每次用produce生成一个正整数并用
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Anthropologyisthestudyofhumanbeingsascreaturesofsociety.It1itsattentionuponthose.physicalcharacteristicsandindustrialtechniquesthoseconventionsandvalueswhich2onecommunityfromallothersthatbelongtoadifferenttradition. Thedistinguishingmarkofanthropologyamongthesocialsciencesisthatitincludesforseriousstudyothersocieties3ourown.Foritspurposesanysocial4ofmatingandreproductionisassignificantasourown.TotheanthropologistourcustomsandthoseofaNewGuineatribearetwopossiblesocialschemesfor5acommonproblemandinsofarasheremainsananthropologistheis6toavoidanyweightingofone7theother.Heisinterestedinhumanbehaviornotasitisshapedbyonetraditionourownbutasithasbeenshapedbyanytradition8Heisinterestedinawide9ofcustomthatisfoundinvariousculturesandhisobjectistounderstandthewayinwhichthesecultureschangeand10thedifferentformsthroughwhichtheyexpressthemselvesandthe11inwhichthecustomsofanypeoplesfunctioninthelivesofthe12. Nowcustomhasnotbeencommonlyregardedasa13ofanygreatmoment.Theinnerworkingsofourownbrainswefeeltobeuniquely14ofinvestigationbutcustomwehaveawayofthinkingisbehavioratitsmostcommonplace.15itistheotherwayround.Traditionalcustomisamassofdetailedbehaviormoreastonishingthan16anyonepersoncaneverevolveinindividualactions.Yetthatisarather17aspectofthematter.Thefact18firstrateimportanceisthepredominantrolethatcustom19inexperienceandbeliefandtheverygreatvarietiesitmay20 18
Peopledon’twanttobuyinformationonline.WhyBecausetheydon’thaveto.Nomorethanthatbecausethey’reusedtonotpayingforit.That’stheconventionalwisdom.SlateMicrosoft’sonlinepolitics-and-culturemagazineisanoft-citedexampleofthefailedattemptstochargeafeeforaccesstocontent.Sofarformostpublishersithasn’tworked. ButnothingontheWebisadonedeal.InSeptembergraphics-soft-warepowerhouseAdobeannouncednewapplicationsthatintegratecommerceintodownloadingbooksandarticlesonlinewithSimon&SchusterBarnesandNobleandSalon.cornamongitshigh-profilepartners.Someanalystsputthemarketfordigitizedpublishingatmorethan$100billion.OfcourseiftheInternetcangeneratethatkindofmoney—somemightsayalmostanykindofmoney—peoplewantin.Andthiscouldn’tcomeatabettertime.Newspaperandmagazinewritersinparticularareincreasinglyfrustratedbytheirpublisherswhichposttheirwritingsonlinebutfrequentlydon’tpaythemextra. Sohere’sthegoodnews:Fathrain.comthethirdbiggestbook-sellerontheNet—afterAmazon.comandBarnesandnoble.corn—isnowdoingjustwhatthepublishingindustrythatmadeitasuccessfears.it’sofferingasecurewaytopayfordownloadablemanuscriptsonline.FatbraincallsitoffshooteMatter.Withitthecompany’sexecutiveshavetheradicalnotionofoustingpublishersfromthebook-sellingbusinessaltogetherbygivingwriters50%ofeachandeverysaleToreelinauthorseMatterisrunninga100%royaltypromotionuntiltheendoftheyear.Suggestedpricestoconsumersrangefromaminimum$2to$20dependingonthesizeofthebooktodownload. "Thiswillchangepublishingforever!"ChrisMaeAskillco-founderandchiefexecutiveofFatbraindeclareswiththebravadoofaninteriordecorator."WitheBayanybodycouldsellantiques.Nowanybodycanbepublished." There’sbeennoshortageofauthorswantingin.Withinafewweeksaccordingtothecompanysome2000writerssignedontopublishtheirworks.Someofthisistechnicalstuff—Fatbraingotwhereitisbyspecializingintechnicalbooks—buttherearesomewell-knownwriterslikeCatherineLaniganauthorofRomancingtheStonewhohasputherout-of-printbooksandanewnovellaonthesite.AnotherpopulardrawisRichardBachwhoagreedtoposta23-pageshortstorytothesite. NoteveryonethinksdownloadabledocumentsarethebiggestthinginpublishingsinceOprah’sBookClub."Ithinkitwillappealtosellersmorethanbuyers"saysMichaelMayadigitalcommerceanalystatJupiterCommunicationswhichreleasedareportthatcastdoubtonthemarket’spotential."Alotofpeoplearegoingtopublishgibberish.Thechallengeistoensurethequalityofthework." BlaineMathieuananalystatGartnerGroup’sDataquestsays"MostpeoplewhowantdigitalcontentwantitimmediatelyIdon’tknowifthismodelwouldsatisfytheirimmediateneed.EvenauthorsmaynotfindthatWebdistributionoftheirworksisgoingtobringthemapotofgold.Foronethingitcouldunderminesalesratherthanenhancethem.Foranotheranybodycoulde-maildownloadedcopiesofmanuscriptsaroundtownoraroundtheworldovertheNetwithoutthewriter’severseeingaproverbialdime."Softlock.comAuthenticaandFatbrainaretryingtoheadthisproblemoffbydevelopingencryptionpadlocksthatwouldallowonlyoneharddrivetoreceiveandprintthemanuscripts.Fornowtheproblempersists. Whichofthefollowingcanserveasanappropriatetitleforthepassage
Anthropologyisthestudyofhumanbeingsascreaturesofsociety.It1itsattentionuponthose.physicalcharacteristicsandindustrialtechniquesthoseconventionsandvalueswhich2onecommunityfromallothersthatbelongtoadifferenttradition. Thedistinguishingmarkofanthropologyamongthesocialsciencesisthatitincludesforseriousstudyothersocieties3ourown.Foritspurposesanysocial4ofmatingandreproductionisassignificantasourown.TotheanthropologistourcustomsandthoseofaNewGuineatribearetwopossiblesocialschemesfor5acommonproblemandinsofarasheremainsananthropologistheis6toavoidanyweightingofone7theother.Heisinterestedinhumanbehaviornotasitisshapedbyonetraditionourownbutasithasbeenshapedbyanytradition8Heisinterestedinawide9ofcustomthatisfoundinvariousculturesandhisobjectistounderstandthewayinwhichthesecultureschangeand10thedifferentformsthroughwhichtheyexpressthemselvesandthe11inwhichthecustomsofanypeoplesfunctioninthelivesofthe12. Nowcustomhasnotbeencommonlyregardedasa13ofanygreatmoment.Theinnerworkingsofourownbrainswefeeltobeuniquely14ofinvestigationbutcustomwehaveawayofthinkingisbehavioratitsmostcommonplace.15itistheotherwayround.Traditionalcustomisamassofdetailedbehaviormoreastonishingthan16anyonepersoncaneverevolveinindividualactions.Yetthatisarather17aspectofthematter.Thefact18firstrateimportanceisthepredominantrolethatcustom19inexperienceandbeliefandtheverygreatvarietiesitmay20 14
Anthropologyisthestudyofhumanbeingsascreaturesofsociety.It1itsattentionuponthose.physicalcharacteristicsandindustrialtechniquesthoseconventionsandvalueswhich2onecommunityfromallothersthatbelongtoadifferenttradition. Thedistinguishingmarkofanthropologyamongthesocialsciencesisthatitincludesforseriousstudyothersocieties3ourown.Foritspurposesanysocial4ofmatingandreproductionisassignificantasourown.TotheanthropologistourcustomsandthoseofaNewGuineatribearetwopossiblesocialschemesfor5acommonproblemandinsofarasheremainsananthropologistheis6toavoidanyweightingofone7theother.Heisinterestedinhumanbehaviornotasitisshapedbyonetraditionourownbutasithasbeenshapedbyanytradition8Heisinterestedinawide9ofcustomthatisfoundinvariousculturesandhisobjectistounderstandthewayinwhichthesecultureschangeand10thedifferentformsthroughwhichtheyexpressthemselvesandthe11inwhichthecustomsofanypeoplesfunctioninthelivesofthe12. Nowcustomhasnotbeencommonlyregardedasa13ofanygreatmoment.Theinnerworkingsofourownbrainswefeeltobeuniquely14ofinvestigationbutcustomwehaveawayofthinkingisbehavioratitsmostcommonplace.15itistheotherwayround.Traditionalcustomisamassofdetailedbehaviormoreastonishingthan16anyonepersoncaneverevolveinindividualactions.Yetthatisarather17aspectofthematter.Thefact18firstrateimportanceisthepredominantrolethatcustom19inexperienceandbeliefandtheverygreatvarietiesitmay20 12
Anthropologyisthestudyofhumanbeingsascreaturesofsociety.It1itsattentionuponthose.physicalcharacteristicsandindustrialtechniquesthoseconventionsandvalueswhich2onecommunityfromallothersthatbelongtoadifferenttradition. Thedistinguishingmarkofanthropologyamongthesocialsciencesisthatitincludesforseriousstudyothersocieties3ourown.Foritspurposesanysocial4ofmatingandreproductionisassignificantasourown.TotheanthropologistourcustomsandthoseofaNewGuineatribearetwopossiblesocialschemesfor5acommonproblemandinsofarasheremainsananthropologistheis6toavoidanyweightingofone7theother.Heisinterestedinhumanbehaviornotasitisshapedbyonetraditionourownbutasithasbeenshapedbyanytradition8Heisinterestedinawide9ofcustomthatisfoundinvariousculturesandhisobjectistounderstandthewayinwhichthesecultureschangeand10thedifferentformsthroughwhichtheyexpressthemselvesandthe11inwhichthecustomsofanypeoplesfunctioninthelivesofthe12. Nowcustomhasnotbeencommonlyregardedasa13ofanygreatmoment.Theinnerworkingsofourownbrainswefeeltobeuniquely14ofinvestigationbutcustomwehaveawayofthinkingisbehavioratitsmostcommonplace.15itistheotherwayround.Traditionalcustomisamassofdetailedbehaviormoreastonishingthan16anyonepersoncaneverevolveinindividualactions.Yetthatisarather17aspectofthematter.Thefact18firstrateimportanceisthepredominantrolethatcustom19inexperienceandbeliefandtheverygreatvarietiesitmay20 10
Anthropologyisthestudyofhumanbeingsascreaturesofsociety.It1itsattentionuponthose.physicalcharacteristicsandindustrialtechniquesthoseconventionsandvalueswhich2onecommunityfromallothersthatbelongtoadifferenttradition. Thedistinguishingmarkofanthropologyamongthesocialsciencesisthatitincludesforseriousstudyothersocieties3ourown.Foritspurposesanysocial4ofmatingandreproductionisassignificantasourown.TotheanthropologistourcustomsandthoseofaNewGuineatribearetwopossiblesocialschemesfor5acommonproblemandinsofarasheremainsananthropologistheis6toavoidanyweightingofone7theother.Heisinterestedinhumanbehaviornotasitisshapedbyonetraditionourownbutasithasbeenshapedbyanytradition8Heisinterestedinawide9ofcustomthatisfoundinvariousculturesandhisobjectistounderstandthewayinwhichthesecultureschangeand10thedifferentformsthroughwhichtheyexpressthemselvesandthe11inwhichthecustomsofanypeoplesfunctioninthelivesofthe12. Nowcustomhasnotbeencommonlyregardedasa13ofanygreatmoment.Theinnerworkingsofourownbrainswefeeltobeuniquely14ofinvestigationbutcustomwehaveawayofthinkingisbehavioratitsmostcommonplace.15itistheotherwayround.Traditionalcustomisamassofdetailedbehaviormoreastonishingthan16anyonepersoncaneverevolveinindividualactions.Yetthatisarather17aspectofthematter.Thefact18firstrateimportanceisthepredominantrolethatcustom19inexperienceandbeliefandtheverygreatvarietiesitmay20 4
Anthropologyisthestudyofhumanbeingsascreaturesofsociety.It1itsattentionuponthose.physicalcharacteristicsandindustrialtechniquesthoseconventionsandvalueswhich2onecommunityfromallothersthatbelongtoadifferenttradition. Thedistinguishingmarkofanthropologyamongthesocialsciencesisthatitincludesforseriousstudyothersocieties3ourown.Foritspurposesanysocial4ofmatingandreproductionisassignificantasourown.TotheanthropologistourcustomsandthoseofaNewGuineatribearetwopossiblesocialschemesfor5acommonproblemandinsofarasheremainsananthropologistheis6toavoidanyweightingofone7theother.Heisinterestedinhumanbehaviornotasitisshapedbyonetraditionourownbutasithasbeenshapedbyanytradition8Heisinterestedinawide9ofcustomthatisfoundinvariousculturesandhisobjectistounderstandthewayinwhichthesecultureschangeand10thedifferentformsthroughwhichtheyexpressthemselvesandthe11inwhichthecustomsofanypeoplesfunctioninthelivesofthe12. Nowcustomhasnotbeencommonlyregardedasa13ofanygreatmoment.Theinnerworkingsofourownbrainswefeeltobeuniquely14ofinvestigationbutcustomwehaveawayofthinkingisbehavioratitsmostcommonplace.15itistheotherwayround.Traditionalcustomisamassofdetailedbehaviormoreastonishingthan16anyonepersoncaneverevolveinindividualactions.Yetthatisarather17aspectofthematter.Thefact18firstrateimportanceisthepredominantrolethatcustom19inexperienceandbeliefandtheverygreatvarietiesitmay20 2
SevenyearsagoagroupoffemalescientistsattheMassachusettsInstituteofTechnologyproducedapieceofresearchshowingthatseniorwomenprofessorsintheinstitute’sschoolofsciencehadlowersalariesandreceivedfewerresourcesforresearchthantheirmalecounterpartsdid.Discriminationagainstfemalescientistshascroppedupelsewhere.Onestudy—conductedinSwedenofallplaces—showedthatfemalemedical-researchscientistshadtobetwiceasgoodasmentowinresearchgrants.Thesepiecesofworkthoughwererelativelysmall-scale.NowamuchlargerstudyhasfoundthatdiscriminationplaysaroleinthepaygapbetweenmaleandfemalescientistsatBritishuniversities. SaraConnollyaresearcherattheUniversityofEastAnglia’sschoolofeconomicshasbeenanalyzingtheresultsofasurveyofover7000scientistsandshehasjustpresentedherfindingsatthisyear’smeetingoftheBritishAssociationfortheAdvancementofScienceinNorwich.Shefoundthattheaveragepaygapbetweenmaleandfemaleacademicsworkinginscienceengineeringandtechnologyisaround￡1500$2850ayear. Thatisnotofcourseirrefutableproofofdiscrimination.Analternativehypothesisisthatthecoursesofmen’sandwomen’slivesmeanthegapiscausedbysomethingelse;womentaking"careerbreaks"tohavechildrenforexampleandthusrisingmoreslowlythroughthehierarchy.UnfortunatelyforthatideaDr.Connollyfoundthatmenarealsolikelytoearnmorewithinanygivengradeofthehierarchy.Maleprofessorsforexampleearnover￡4000ayearmorethanfemaleones. ToprovethepointbeyonddoubtDr.Connollyworkedouthowmuchoftheoverallpaydifferentialwasexplainedbydifferencessuchasseniorityexperienceandageandhowmuchwasunexplainedandthereforesuggestiveofdiscrimination.Explicabledifferencesamountedto77%oftheoverallpaygapbetweenthesexes.Thatstillleftasubstantial23%gapinpaywhichDr.Connollyattributestodiscrimination. Besidespayherstudyalsolookedatthe"glass-ceiling"effect—namelythatatallstagesofawoman’scareersheislesslikelythanhermalecolleaguestobepromoted.Betweenpostdoctoralandlecturerlevelmenaremorelikelytobepromotedthanwomenarebyafactorofbetween1.04and2.45.Suchdifferencesarebiggerathighergradeswiththehardestmoveofallbeingforawomantosettleintoaprofessorialchair. Ofcourseitmightbethatateachgrademendomoreworkthanwomentomakethemselvesmoreeligibleforpromotion.Butthatexplanationtooseemstobewrong.UnlikethepreviousstudiesDr.Connolly’scomparedtheexperienceofscientistsinuniversitieswiththatofthoseinothersortsoflaboratory.Itturnsoutthatfemaleacademicresearchersfacemorebarrierstopromotionandhaveawidergapbetweentheirpayandthatoftheirmalecounterpartsthandotheirsistersinindustryorresearchinstitutesindependentofuniversities.Privateenterpriseinotherwordsdeliversmoreequalitythanthesupposedlyegalitarianworldofacademiadoes. IncontrasttoDr.Connolly’sstudythepreviousonesfailedto
Theideaisasaudaciousasitaltruistic:provideapersonallaptopcomputertoeveryschoolchild--particularlyinthepoorestpartsoftheworld.Thefirststeptomakingthathappeniswhittlingthepricedownto$100.AndthatisthegoalofagroupofAmericantechno-gurusledbyNicholasNegropontethefounderofthefabledMITMediaLab.WhenheunveiledtheideaattheWorldEconomicForuminJanuaryitseemedwildlyambitious.Butsurprisinglyitisstartingtobecomeareality.Mr.NegroponteplanstodisplaythefirstprototypeinNovemberataUNsummit.Fourcountries--BrazilEgyptThailandandSouthAfrica--havesaidtheywillbuyoverImunitseach.Productionisduetostartinlate2006. HowisthegroupcalledOneLaptopPerChildOLPCabletocreatealaptopsoinexpensivelyItismainlyamatterofcleverlycombiningexistingtechnologiesinnewways.ThelaptopwillhaveabasicprocessormadebyAMDflashmemoryinsteadofaharddiskwillbepoweredbybatteriesorahand-crankandwillrunopen-sourcesoftware.The$100laptopalsoputsallthecomponentsbehindthescreennotunderthekeyboardsothereisnoneedforanexpensivehinge.SofarOLPChasgotthepricedowntoaround$130. Butgoodnewsfortheworld’spoormaynotbesuchgreatnewsfortheworld’scomputermanufacturers.Thenewmachineisnotsimplyofinterestinthedevelopingworld.OnSeptember22ndMittRomneythegovernorofMassachusettssaidthestateshouldpurchaseoneforeverysecondary-schoolstudentwhentheybecomeavailable. Salestoschoolsarejustonewayinwhichthe$100laptopcouldchangethecomputerindustrymorebroadly.Bydepressingpricesandfuellingthetrendfor"good-enoughcomputing"wherecustomersupgradelessoftenitcouldeventuallyputpressureontheworld’sbiggestPC-makers. Itcanbeinferredfromthetextthat
WhatisthepointoftellingyouaboutthissecondbookWellitallhingesonthedatesinvolved.Thelatterstorywaswrittenintheearly1960swhereastheGoosebumpsseriesdatesfromthe1990s.46Thismakesthepointratherdear:Thesandshaveshiftedradicallyin30years.A"debunking"booklikethisisnolongerfashionable.Whotodaywantstoreadaboutanythingasthought-provokingand"uncool"asdebunkingWhereonceamoviewascommonplace47The"magicalrealism"movementwherenaturalandsupernaturaleventshappilyconvergehasbecomeenormouslyinfluentialinseriousliteratureaswell.Movieandtelevisionviewersandreadersofseriousliteraturearegiventhetacitmessagethatmelinebetweenthenaturalandsupernaturalisblurryandperhapsevennonexistent. Notsurprisinglyconcomitantwiththesehigh--andpap--culturetrendscomesaprofoundlydisturbingcollectiveshiftinattitude.48Thegeneralpublicnolongerviewsscienceletalonetheultimatetruthsoftheuniversewithasenseofaweandmysterybutinsteadconsidersitconservativeandmundane"trapped"inlogicalthinking.Itisasiftheshacklesofrigidityhavebeenremovedwhen"open-minded"attitudesareconveyedontelevisioninbooksinmoviesaboutESPUFQoranyofathousandothervarietiesofallegedparanormalphenomena.49Thegreatdangerinmyestimationisnotsomuchthatvastnumbersofchildrenandadultswillgetsuckedwholesaleintotrulygoofybeliefsystemsbutthattheywillbemisledintoacceptingtheimplicitmessagethatscienceisboringconservativedose-mindeddevoidofmysteryandanegativeforceinsociety.Againthismessageisnotovertbuttacitperhapsnotevenconsciouslyintended.Yetitispreciselythissubliminalitythatmakesitsoinsidiousanddangerous. Ihavenoquickfixes.Idonotknowhowtoquicklyandeasilyrepairdecadesofdamage.Idonotevenfullyunderstandwhythesandshaveshiftedsoradically.50AllIcandoislookoninsadnessandworryaboutthefutureofrationalinquirybemoaningthelossofawetowardgenuinemysteriesthatoursocietywasonceluckyenoughtopossess. 50AllIcandoislookoninsadnessandworryaboutthefutureofrationalinquirybemoaningthelossofawetowardgenuinemysteriesthatoursocietywasonceluckyenoughtopossess.
InsomewaystheUnitedStateshasmadespectacularprogress.Firesnolongerdestroy18000buildingsastheydidintheGreatChicagoFireof1871orkillhalfatownof2400peopleastheydidthesamenightinPeshtigoWisconsin.OtherthantheBeverlyHillSupperClubfireinKentuckyin1977ithasbeenfourdecadessincemorethan100Americansdiedinafire. ButevenwithsuchsuccessestheUnitedStatesstillhasoneoftheworstfiredeathratesintheworld.Safetyexpertssaytheproblemisneithermoneynortechnologybuttheindifferenceofacountrythatjustwillnottakefiresseriouslyenough.Americanfiredepartmentsaresomeoftheworld’sfastestandbest-equipped.Theyhavetobe.TheUnitedStateshastwiceJapan’spopulationand40timesasmanyfires.Itspendsfarlessonpreventingfiresthanonfightingthem.AndAmericanfire-safetylessonsareaimedalmostentirelyatchildrenwhodieindisproportionatelylargenumbersinfiresbutwhocontrarytopopularmythstartveryfewofthem. Expertssaythefatalerrorisanattitudethatfiresarenotreallyanyone’sfault.Thatisnotsoinothercountrieswherebothpubliceducationandthelawtreatfiresaseitherapersonalfailingoracrime.Japanhasmanywoodhouses;oftheestimated48firesinworldhistorythatburnedmorethan10000buildingsJapanhashad27.Penaltiesforcausingaseverefirebynegligencecanbeashighaslifeimprisonment. IntheUnitedStatesmosteducationdollarsarespentinelementaryschools.Butthelessonsareaimedatatoolimitedaudience;just9percentofallfiredeathsarecausedbychildrenplayingwithmatches. TheUnitedStatescontinuestorelymoreontechnologythanlawsorsocialpressure.Therearesmokedetectorsin85percentofallhomes.Somelocalbuildingcodesnowrequirehomesprinklers.Newheatersandironsshutthemselvesoffiftheyaretipped. TonarrowthegapbetweenthefiredeathrateintheUnitedStatesandthatinothercountriestheauthorsuggests
SevenyearsagoagroupoffemalescientistsattheMassachusettsInstituteofTechnologyproducedapieceofresearchshowingthatseniorwomenprofessorsintheinstitute’sschoolofsciencehadlowersalariesandreceivedfewerresourcesforresearchthantheirmalecounterpartsdid.Discriminationagainstfemalescientistshascroppedupelsewhere.Onestudy—conductedinSwedenofallplaces—showedthatfemalemedical-researchscientistshadtobetwiceasgoodasmentowinresearchgrants.Thesepiecesofworkthoughwererelativelysmall-scale.NowamuchlargerstudyhasfoundthatdiscriminationplaysaroleinthepaygapbetweenmaleandfemalescientistsatBritishuniversities. SaraConnollyaresearcherattheUniversityofEastAnglia’sschoolofeconomicshasbeenanalyzingtheresultsofasurveyofover7000scientistsandshehasjustpresentedherfindingsatthisyear’smeetingoftheBritishAssociationfortheAdvancementofScienceinNorwich.Shefoundthattheaveragepaygapbetweenmaleandfemaleacademicsworkinginscienceengineeringandtechnologyisaround￡1500$2850ayear. Thatisnotofcourseirrefutableproofofdiscrimination.Analternativehypothesisisthatthecoursesofmen’sandwomen’slivesmeanthegapiscausedbysomethingelse;womentaking"careerbreaks"tohavechildrenforexampleandthusrisingmoreslowlythroughthehierarchy.UnfortunatelyforthatideaDr.Connollyfoundthatmenarealsolikelytoearnmorewithinanygivengradeofthehierarchy.Maleprofessorsforexampleearnover￡4000ayearmorethanfemaleones. ToprovethepointbeyonddoubtDr.Connollyworkedouthowmuchoftheoverallpaydifferentialwasexplainedbydifferencessuchasseniorityexperienceandageandhowmuchwasunexplainedandthereforesuggestiveofdiscrimination.Explicabledifferencesamountedto77%oftheoverallpaygapbetweenthesexes.Thatstillleftasubstantial23%gapinpaywhichDr.Connollyattributestodiscrimination. Besidespayherstudyalsolookedatthe"glass-ceiling"effect—namelythatatallstagesofawoman’scareersheislesslikelythanhermalecolleaguestobepromoted.Betweenpostdoctoralandlecturerlevelmenaremorelikelytobepromotedthanwomenarebyafactorofbetween1.04and2.45.Suchdifferencesarebiggerathighergradeswiththehardestmoveofallbeingforawomantosettleintoaprofessorialchair. Ofcourseitmightbethatateachgrademendomoreworkthanwomentomakethemselvesmoreeligibleforpromotion.Butthatexplanationtooseemstobewrong.UnlikethepreviousstudiesDr.Connolly’scomparedtheexperienceofscientistsinuniversitieswiththatofthoseinothersortsoflaboratory.Itturnsoutthatfemaleacademicresearchersfacemorebarrierstopromotionandhaveawidergapbetweentheirpayandthatoftheirmalecounterpartsthandotheirsistersinindustryorresearchinstitutesindependentofuniversities.Privateenterpriseinotherwordsdeliversmoreequalitythanthesupposedlyegalitarianworldofacademiadoes. WhichofthefollowingscanbeattributedtoDr.Connolly’sstudy
Thoughhardlyasunwelcomeasdeathortaxescollegeentranceexamsarejustasinevitableandalmostasdreadedbyhighschoolstudents. AsthetestingdatesloomforjuniorsandseniorsfortheSATformerlycalledtheScholasticAssessmentTestandtheAmericanCollegeTestorACTmoststudentsarelookingforanedgeanyedgeinthecompetition. Andasthenumberofhomeswithcomputerscontinuestorisetestpublishersandsoftwaredevelopershavebeenquicktorecognizeagrowingniche.Withthemarketfortestpreparationmaterialsatalllevelsestimatedat$540millionannuallytheyhavejumpedonthetechbandwagontoproducecomputerizedtutorialsthatpromisetoboostscores. 41"Webelievethatit’simportantforastudenttobepreparedtotakethetests"notesDonPowersaresearchscientistattheEducationalTestingServiceinPrincetonN.J.theorganizationthatadministerstheSATfortheCollegeBoard."It’simportanttoknowhowtotakethetestsothatyouwon’tgetascorethat’slowerthanyoudeserve."Butheadds"noneoftherigorousscientificevidencethatwehaveseensupportsthesepromises"toraisetestscores. 42Severalpointshoweverdoweighinfavorofsoftwareasopposedtotraditionaltest-preparation.Costisabigone. 43ConvenienceisanotherastheCollegeBoardpointsoutintoutingitsnewsofware. Afewpointstorememberwhenevaluatingvarioustest-prepsoftwarepackages: 44Theexamsthoughtheymayseemmysticaltothetesttakerarenotmagicandcertainlynotrandom.Thereislittlevariationinthestrategiestheprogramsusetoboosttestscoresbecausethereislittlevariationinhowthetestaredeveloped. Largelywhatdifferentiatesoneprogramfromanotheristhecomputerinterfacewhichcanmakethesoftwaremore—orless—user-friendlyandsuchfeaturesasautomatedtrackingofstudentprogress. 45Acrashcoursewithtestprepsoftwareisneveranalternativetocarefullong-termpreparationfortakingtheexams.Somestudentsarebetterequippedtorespondtotheself-pacedself-motivatedapproachsoftwareoffersthanothersPowersnotes. Althoughparentsmaybeinthemarketforwhattheyconsider"serious"studyaidstheirchildrenwhoaretheonestakingthetestsmayappreciatetheprogramsthatofferalittlehumor. FinallyasprogramsfrequentlypointouttheSATandACTwhileimportanttocollegeadmissionsofficersareonlyoneelementofasuccessfulcollegeapplication. [A]Atestprepcoursewithaliveinstructorcancostasmuchas$700.Test-prepsoftwarecosts$30to$80. [B]Mostoftheprogramsinfactemphasizetheimportanceof"guessingstrategies"andeliminatingunlikelyanswerstoimprovescores.Manystudentsoftensucceedinexamsinthisway. [C]Unlikemanyprogramsthisonecangiveyouaquickeasyandcomfortablewaytoachieveahighscore.Suchprogramscanturnyourdreampassingexamsintoreality. [D]"IwouldratherusetheprogramthantakeapreparationcoursebecauseIcoulddothisonmyowntimeandinmyownhome"notesonestudentintheCollegeBoardmaterials. [E]Althoughatleastoneofthetestprogramsasksyouhowlongyouhavetopreparetotaketheexaminationinordertocustomizethelearningcurveallrecommendspendingaperiodofweeksnothoursusingthesoftware. [F]Butthoughmanyprogramsoffermoney-backguaranteesprofessionaltestwriterstendtoscoffatthoseclaims.Intheirmindsuchprogramsoveremphasizeitsfunctions. [G]SATandACTispopularwiththeinternationalstudentsespeciallyAsianstudents.ManyAsianstudentschasetheirdreamthroughSATandACT. 44
It’ssevenweeksintothenewyear.DoyouknowwhereyourresolutionisIfyou’relikemillionsofAmericansyouprobablyvowedtoloseweightquitsmokinganddrinklessinthenewyear.YoukickedoffJanuarywithacommitmenttolong-termwell-being--untilyoucameface-to-facewithacheeseburger.Youspentabundleonashinynewgympass.Turnsoutitwasn’treasonenoughforyoutoactuallyusethegym. Peoplecanmakepoordecisionswhenitcomestohealth--despitetheirbestintentions.It’snoteasyabidingbywholesomechoicesgivingupFrenchfrieswhentheconsequencesofnotdoingsoheartdiseaseseemsofarinthefuture.Mostpeoplearebadatjudgingtheirhealthrisks:smokersgenerallyknowcigarettescausecancerbuttheyalsotendtobelievethey’relesslikelythanothersmokerstogetit.Andasanysnack-lovingdietercanattestpeoplecanbecomicallyineptatpredictingtheirfuture.behavior.Youswearyouwilleatjustonepotatochipbutdon’tstopuntilthebagisempty. SowhatdoesittaketomotivatepeopletosticktothepathsetbytheirconsciousbrainHowcangoodchoicesbemadetoseemmoreappealingthanbadonesTheproblemstumpsdoctorspublic-healthofficialsandweight-lossexpertsbutonesolutionmayspringfromanunlikelysource.Meetyournewpersonaltrainer:yourboss. Americanbusinesseshaveaparticularinterestinpersonalhealthsinceworkerillnesscoststhembillionseachyearininsuranceclaimssickdaysandhighstaffturnover.A2008surveyofmajorUSemployersfoundthat64%considertheiremployees’poorhealthdecisionsaseriousbarriertoaffordableinsurancecoverage.Nowsomecompaniesaretacklingthemotivationproblemheadonusingtacticsdrawnfrombehavioralpsychologytonudgetheiremployeestogethealthy. "It’sabitparadoxicalthatemployersneedtoprovideincentivesforpeopletoimprovetheirownhealth"saysMichaelFollickabehavioralpsychologistatBrownUniversityandpresidentoftheconsultancyAbacusEmployerHealthSolutions. Paradoxicalmaybebuteffective.ConsiderAmicaMutualInsurancebasedinRhodeIsland.Arnicaseemedtobedoingeverythingright:itboastsanon-sitefitnesscenteratitsheadquarters.ItpaystowardWeightWatchersandsmoking-cessationhelpgivesgiftcardstorewardproperprenatalcareandoffersfreeflushotseachyear.Stillinthemid-2000sabout7%ofthecompany’sinsuredpopulationincludingroughly3100employeesandtheirdependentshaddiabetes."Wemanagerisk.That’sourcorebusiness"saysScottBoydAmica’sdirectorofcompensationandbenefits.Butdiabetes-relatedclaimsfromArnicaemployeeshaddoubledinfouryears."WethoughtOK"Boydsaysnow"wehavetomanagethesehigh-riskgroupsalittlebetter. InthefirstparagraphwecaninferthattheAmericans
Anthropologyisthestudyofhumanbeingsascreaturesofsociety.It1itsattentionuponthose.physicalcharacteristicsandindustrialtechniquesthoseconventionsandvalueswhich2onecommunityfromallothersthatbelongtoadifferenttradition. Thedistinguishingmarkofanthropologyamongthesocialsciencesisthatitincludesforseriousstudyothersocieties3ourown.Foritspurposesanysocial4ofmatingandreproductionisassignificantasourown.TotheanthropologistourcustomsandthoseofaNewGuineatribearetwopossiblesocialschemesfor5acommonproblemandinsofarasheremainsananthropologistheis6toavoidanyweightingofone7theother.Heisinterestedinhumanbehaviornotasitisshapedbyonetraditionourownbutasithasbeenshapedbyanytradition8Heisinterestedinawide9ofcustomthatisfoundinvariousculturesandhisobjectistounderstandthewayinwhichthesecultureschangeand10thedifferentformsthroughwhichtheyexpressthemselvesandthe11inwhichthecustomsofanypeoplesfunctioninthelivesofthe12. Nowcustomhasnotbeencommonlyregardedasa13ofanygreatmoment.Theinnerworkingsofourownbrainswefeeltobeuniquely14ofinvestigationbutcustomwehaveawayofthinkingisbehavioratitsmostcommonplace.15itistheotherwayround.Traditionalcustomisamassofdetailedbehaviormoreastonishingthan16anyonepersoncaneverevolveinindividualactions.Yetthatisarather17aspectofthematter.Thefact18firstrateimportanceisthepredominantrolethatcustom19inexperienceandbeliefandtheverygreatvarietiesitmay20 16
Thetelecommunicationspharmaceuticalandairlineindustriesallhaveundergoneradicalchangesinrecentyears.Pharmaceuticalcompanieswhichoncesolddrugstothedoctorsthatdispensedthemswitchedtothesolution-sellingmethodandstarteddealingwithhealth-carecompanies.Andmanymajorairlinesconsolidatedatthesametimethatlow-costfirmslikeJetBlueenteredthemarket. Ineachoftheseindustriesthegamechangedandwithnewrulescamenewwaystowin.ThatisthepremiseofHarvardBusinessSchool’s"ChangingtheGame.NegotiationandCompetitiveDecisionMaking."Theprogramwhichcoversnotonlydeal-makingbutalsotopicsasdiverseasonlineauctionsandstrategicpartnerships"isforcompaniesthataregoingthroughfundamentalchangeinthewaythingsaredone"saysMaxBazermanprogramchairandprofessorofbusinessadministrationattheschool. ThisisnotaprogramfornovicessaysBazerman;mostparticipantshavealreadyattendedageneralnegotiationprogram.In"ChangingtheGame"participantslearntounderstandtheirthoughtprocessesregardingnegotiationtocomparerationalandintuitivedecision-makingstrategiesandtoidentifycommonmistakesmadebyeventhemostexperiencedprofessionals.Byfocusingoncompetitiveenvironmentstheprogramdrawsonsomeofthemostadvancedconceptsfromtheemergingareasofbehavioraleconomicsbehavioraldecisionresearchandbehavioralfinance. Participantsengageinsimulatednegotiationsthathighlightthetensionbetweencreatingandassessingvalueandlearnhowtothinkaboutbothsimultaneously.Thesoup-to-nutssimulationsencompasspreparationteambuildingnegotiatingandfeedbackaswellasthedevelopmentofaconceptualstructureforthinkingaboutnegotiationsmorerationally.Participantsthenapplythatstructureintheircritiquesofseverallarge-scalenegotiationcases.Ultimatelyparticipantsapplytheirnewly-honedanalyticskillstotheirowncompaniesandcritiqueofpastnegotiations. Negotiationscantakemanyformsofcourse.Bazermannotesthatauctionsarebecomingincreasinglycommon.Thankstoarenewedfocusondrivingclowncostsauctionshaveemergedasavaluablewayforbuyerstoexertmaximumleveragealthoughthecourseoffersadvicetosellersaswell.Hereagaincourseworkfocusesbothonanalysisofcasestudiesandonsimulationsthatgiveparticipantsachancetorolluptheirsleevesandputthemselvestothetest. "Max’sapproachismorepragmaticthanotherprogramsI’vetaken"saysGerryDullyseniorvicepresidentofglobalmarketingandlogisticsatMethanexaproducerofmethanolbasedinVancouver."LookingatmypriorexperienceIcouldseewhatmistakesImadeandI’mmoreconsciousofthemnow.ThecoursehadaprofoundimpactonhowI’vemodifiedmybehaviorinnegotiatingsituations. WhatisthefocusofHarvardBusinessSchool’strainingprogram
Anthropologyisthestudyofhumanbeingsascreaturesofsociety.It1itsattentionuponthose.physicalcharacteristicsandindustrialtechniquesthoseconventionsandvalueswhich2onecommunityfromallothersthatbelongtoadifferenttradition. Thedistinguishingmarkofanthropologyamongthesocialsciencesisthatitincludesforseriousstudyothersocieties3ourown.Foritspurposesanysocial4ofmatingandreproductionisassignificantasourown.TotheanthropologistourcustomsandthoseofaNewGuineatribearetwopossiblesocialschemesfor5acommonproblemandinsofarasheremainsananthropologistheis6toavoidanyweightingofone7theother.Heisinterestedinhumanbehaviornotasitisshapedbyonetraditionourownbutasithasbeenshapedbyanytradition8Heisinterestedinawide9ofcustomthatisfoundinvariousculturesandhisobjectistounderstandthewayinwhichthesecultureschangeand10thedifferentformsthroughwhichtheyexpressthemselvesandthe11inwhichthecustomsofanypeoplesfunctioninthelivesofthe12. Nowcustomhasnotbeencommonlyregardedasa13ofanygreatmoment.Theinnerworkingsofourownbrainswefeeltobeuniquely14ofinvestigationbutcustomwehaveawayofthinkingisbehavioratitsmostcommonplace.15itistheotherwayround.Traditionalcustomisamassofdetailedbehaviormoreastonishingthan16anyonepersoncaneverevolveinindividualactions.Yetthatisarather17aspectofthematter.Thefact18firstrateimportanceisthepredominantrolethatcustom19inexperienceandbeliefandtheverygreatvarietiesitmay20 6
WhatisthepointoftellingyouaboutthissecondbookWellitallhingesonthedatesinvolved.Thelatterstorywaswrittenintheearly1960swhereastheGoosebumpsseriesdatesfromthe1990s.46Thismakesthepointratherdear:Thesandshaveshiftedradicallyin30years.A"debunking"booklikethisisnolongerfashionable.Whotodaywantstoreadaboutanythingasthought-provokingand"uncool"asdebunkingWhereonceamoviewascommonplace47The"magicalrealism"movementwherenaturalandsupernaturaleventshappilyconvergehasbecomeenormouslyinfluentialinseriousliteratureaswell.Movieandtelevisionviewersandreadersofseriousliteraturearegiventhetacitmessagethatmelinebetweenthenaturalandsupernaturalisblurryandperhapsevennonexistent. Notsurprisinglyconcomitantwiththesehigh--andpap--culturetrendscomesaprofoundlydisturbingcollectiveshiftinattitude.48Thegeneralpublicnolongerviewsscienceletalonetheultimatetruthsoftheuniversewithasenseofaweandmysterybutinsteadconsidersitconservativeandmundane"trapped"inlogicalthinking.Itisasiftheshacklesofrigidityhavebeenremovedwhen"open-minded"attitudesareconveyedontelevisioninbooksinmoviesaboutESPUFQoranyofathousandothervarietiesofallegedparanormalphenomena.49Thegreatdangerinmyestimationisnotsomuchthatvastnumbersofchildrenandadultswillgetsuckedwholesaleintotrulygoofybeliefsystemsbutthattheywillbemisledintoacceptingtheimplicitmessagethatscienceisboringconservativedose-mindeddevoidofmysteryandanegativeforceinsociety.Againthismessageisnotovertbuttacitperhapsnotevenconsciouslyintended.Yetitispreciselythissubliminalitythatmakesitsoinsidiousanddangerous. Ihavenoquickfixes.Idonotknowhowtoquicklyandeasilyrepairdecadesofdamage.Idonotevenfullyunderstandwhythesandshaveshiftedsoradically.50AllIcandoislookoninsadnessandworryaboutthefutureofrationalinquirybemoaningthelossofawetowardgenuinemysteriesthatoursocietywasonceluckyenoughtopossess. 46Thismakesthepointratherdear:Thesandshaveshiftedradicallyin30years.Adebunkingbooklikethisisnolongerfashionable.
Theideaisasaudaciousasitaltruistic:provideapersonallaptopcomputertoeveryschoolchild--particularlyinthepoorestpartsoftheworld.Thefirststeptomakingthathappeniswhittlingthepricedownto$100.AndthatisthegoalofagroupofAmericantechno-gurusledbyNicholasNegropontethefounderofthefabledMITMediaLab.WhenheunveiledtheideaattheWorldEconomicForuminJanuaryitseemedwildlyambitious.Butsurprisinglyitisstartingtobecomeareality.Mr.NegroponteplanstodisplaythefirstprototypeinNovemberataUNsummit.Fourcountries--BrazilEgyptThailandandSouthAfrica--havesaidtheywillbuyoverImunitseach.Productionisduetostartinlate2006. HowisthegroupcalledOneLaptopPerChildOLPCabletocreatealaptopsoinexpensivelyItismainlyamatterofcleverlycombiningexistingtechnologiesinnewways.ThelaptopwillhaveabasicprocessormadebyAMDflashmemoryinsteadofaharddiskwillbepoweredbybatteriesorahand-crankandwillrunopen-sourcesoftware.The$100laptopalsoputsallthecomponentsbehindthescreennotunderthekeyboardsothereisnoneedforanexpensivehinge.SofarOLPChasgotthepricedowntoaround$130. Butgoodnewsfortheworld’spoormaynotbesuchgreatnewsfortheworld’scomputermanufacturers.Thenewmachineisnotsimplyofinterestinthedevelopingworld.OnSeptember22ndMittRomneythegovernorofMassachusettssaidthestateshouldpurchaseoneforeverysecondary-schoolstudentwhentheybecomeavailable. Salestoschoolsarejustonewayinwhichthe$100laptopcouldchangethecomputerindustrymorebroadly.Bydepressingpricesandfuellingthetrendfor"good-enoughcomputing"wherecustomersupgradelessoftenitcouldeventuallyputpressureontheworld’sbiggestPC-makers. Accordingtothetextwhichofthefollowingisbeyondthepublic’santicipation
Peopledon’twanttobuyinformationonline.WhyBecausetheydon’thaveto.Nomorethanthatbecausethey’reusedtonotpayingforit.That’stheconventionalwisdom.SlateMicrosoft’sonlinepolitics-and-culturemagazineisanoft-citedexampleofthefailedattemptstochargeafeeforaccesstocontent.Sofarformostpublishersithasn’tworked. ButnothingontheWebisadonedeal.InSeptembergraphics-soft-warepowerhouseAdobeannouncednewapplicationsthatintegratecommerceintodownloadingbooksandarticlesonlinewithSimon&SchusterBarnesandNobleandSalon.cornamongitshigh-profilepartners.Someanalystsputthemarketfordigitizedpublishingatmorethan$100billion.OfcourseiftheInternetcangeneratethatkindofmoney—somemightsayalmostanykindofmoney—peoplewantin.Andthiscouldn’tcomeatabettertime.Newspaperandmagazinewritersinparticularareincreasinglyfrustratedbytheirpublisherswhichposttheirwritingsonlinebutfrequentlydon’tpaythemextra. Sohere’sthegoodnews:Fathrain.comthethirdbiggestbook-sellerontheNet—afterAmazon.comandBarnesandnoble.corn—isnowdoingjustwhatthepublishingindustrythatmadeitasuccessfears.it’sofferingasecurewaytopayfordownloadablemanuscriptsonline.FatbraincallsitoffshooteMatter.Withitthecompany’sexecutiveshavetheradicalnotionofoustingpublishersfromthebook-sellingbusinessaltogetherbygivingwriters50%ofeachandeverysaleToreelinauthorseMatterisrunninga100%royaltypromotionuntiltheendoftheyear.Suggestedpricestoconsumersrangefromaminimum$2to$20dependingonthesizeofthebooktodownload. "Thiswillchangepublishingforever!"ChrisMaeAskillco-founderandchiefexecutiveofFatbraindeclareswiththebravadoofaninteriordecorator."WitheBayanybodycouldsellantiques.Nowanybodycanbepublished." There’sbeennoshortageofauthorswantingin.Withinafewweeksaccordingtothecompanysome2000writerssignedontopublishtheirworks.Someofthisistechnicalstuff—Fatbraingotwhereitisbyspecializingintechnicalbooks—buttherearesomewell-knownwriterslikeCatherineLaniganauthorofRomancingtheStonewhohasputherout-of-printbooksandanewnovellaonthesite.AnotherpopulardrawisRichardBachwhoagreedtoposta23-pageshortstorytothesite. NoteveryonethinksdownloadabledocumentsarethebiggestthinginpublishingsinceOprah’sBookClub."Ithinkitwillappealtosellersmorethanbuyers"saysMichaelMayadigitalcommerceanalystatJupiterCommunicationswhichreleasedareportthatcastdoubtonthemarket’spotential."Alotofpeoplearegoingtopublishgibberish.Thechallengeistoensurethequalityofthework." BlaineMathieuananalystatGartnerGroup’sDataquestsays"MostpeoplewhowantdigitalcontentwantitimmediatelyIdon’tknowifthismodelwouldsatisfytheirimmediateneed.EvenauthorsmaynotfindthatWebdistributionoftheirworksisgoingtobringthemapotofgold.Foronethingitcouldunderminesalesratherthanenhancethem.Foranotheranybodycoulde-maildownloadedcopiesofmanuscriptsaroundtownoraroundtheworldovertheNetwithoutthewriter’severseeingaproverbialdime."Softlock.comAuthenticaandFatbrainaretryingtoheadthisproblemoffbydevelopingencryptionpadlocksthatwouldallowonlyoneharddrivetoreceiveandprintthemanuscripts.Fornowtheproblempersists. WhichofthefollowingisNOTareasonforsomepeople’sbeliefthate-publisherswillnotsucceed
Thoughhardlyasunwelcomeasdeathortaxescollegeentranceexamsarejustasinevitableandalmostasdreadedbyhighschoolstudents. AsthetestingdatesloomforjuniorsandseniorsfortheSATformerlycalledtheScholasticAssessmentTestandtheAmericanCollegeTestorACTmoststudentsarelookingforanedgeanyedgeinthecompetition. Andasthenumberofhomeswithcomputerscontinuestorisetestpublishersandsoftwaredevelopershavebeenquicktorecognizeagrowingniche.Withthemarketfortestpreparationmaterialsatalllevelsestimatedat$540millionannuallytheyhavejumpedonthetechbandwagontoproducecomputerizedtutorialsthatpromisetoboostscores. 41"Webelievethatit’simportantforastudenttobepreparedtotakethetests"notesDonPowersaresearchscientistattheEducationalTestingServiceinPrincetonN.J.theorganizationthatadministerstheSATfortheCollegeBoard."It’simportanttoknowhowtotakethetestsothatyouwon’tgetascorethat’slowerthanyoudeserve."Butheadds"noneoftherigorousscientificevidencethatwehaveseensupportsthesepromises"toraisetestscores. 42Severalpointshoweverdoweighinfavorofsoftwareasopposedtotraditionaltest-preparation.Costisabigone. 43ConvenienceisanotherastheCollegeBoardpointsoutintoutingitsnewsofware. Afewpointstorememberwhenevaluatingvarioustest-prepsoftwarepackages: 44Theexamsthoughtheymayseemmysticaltothetesttakerarenotmagicandcertainlynotrandom.Thereislittlevariationinthestrategiestheprogramsusetoboosttestscoresbecausethereislittlevariationinhowthetestaredeveloped. Largelywhatdifferentiatesoneprogramfromanotheristhecomputerinterfacewhichcanmakethesoftwaremore—orless—user-friendlyandsuchfeaturesasautomatedtrackingofstudentprogress. 45Acrashcoursewithtestprepsoftwareisneveranalternativetocarefullong-termpreparationfortakingtheexams.Somestudentsarebetterequippedtorespondtotheself-pacedself-motivatedapproachsoftwareoffersthanothersPowersnotes. Althoughparentsmaybeinthemarketforwhattheyconsider"serious"studyaidstheirchildrenwhoaretheonestakingthetestsmayappreciatetheprogramsthatofferalittlehumor. FinallyasprogramsfrequentlypointouttheSATandACTwhileimportanttocollegeadmissionsofficersareonlyoneelementofasuccessfulcollegeapplication. [A]Atestprepcoursewithaliveinstructorcancostasmuchas$700.Test-prepsoftwarecosts$30to$80. [B]Mostoftheprogramsinfactemphasizetheimportanceof"guessingstrategies"andeliminatingunlikelyanswerstoimprovescores.Manystudentsoftensucceedinexamsinthisway. [C]Unlikemanyprogramsthisonecangiveyouaquickeasyandcomfortablewaytoachieveahighscore.Suchprogramscanturnyourdreampassingexamsintoreality. [D]"IwouldratherusetheprogramthantakeapreparationcoursebecauseIcoulddothisonmyowntimeandinmyownhome"notesonestudentintheCollegeBoardmaterials. [E]Althoughatleastoneofthetestprogramsasksyouhowlongyouhavetopreparetotaketheexaminationinordertocustomizethelearningcurveallrecommendspendingaperiodofweeksnothoursusingthesoftware. [F]Butthoughmanyprogramsoffermoney-backguaranteesprofessionaltestwriterstendtoscoffatthoseclaims.Intheirmindsuchprogramsoveremphasizeitsfunctions. [G]SATandACTispopularwiththeinternationalstudentsespeciallyAsianstudents.ManyAsianstudentschasetheirdreamthroughSATandACT. 42
WhatisthepointoftellingyouaboutthissecondbookWellitallhingesonthedatesinvolved.Thelatterstorywaswrittenintheearly1960swhereastheGoosebumpsseriesdatesfromthe1990s.46Thismakesthepointratherdear:Thesandshaveshiftedradicallyin30years.A"debunking"booklikethisisnolongerfashionable.Whotodaywantstoreadaboutanythingasthought-provokingand"uncool"asdebunkingWhereonceamoviewascommonplace47The"magicalrealism"movementwherenaturalandsupernaturaleventshappilyconvergehasbecomeenormouslyinfluentialinseriousliteratureaswell.Movieandtelevisionviewersandreadersofseriousliteraturearegiventhetacitmessagethatmelinebetweenthenaturalandsupernaturalisblurryandperhapsevennonexistent. Notsurprisinglyconcomitantwiththesehigh--andpap--culturetrendscomesaprofoundlydisturbingcollectiveshiftinattitude.48Thegeneralpublicnolongerviewsscienceletalonetheultimatetruthsoftheuniversewithasenseofaweandmysterybutinsteadconsidersitconservativeandmundane"trapped"inlogicalthinking.Itisasiftheshacklesofrigidityhavebeenremovedwhen"open-minded"attitudesareconveyedontelevisioninbooksinmoviesaboutESPUFQoranyofathousandothervarietiesofallegedparanormalphenomena.49Thegreatdangerinmyestimationisnotsomuchthatvastnumbersofchildrenandadultswillgetsuckedwholesaleintotrulygoofybeliefsystemsbutthattheywillbemisledintoacceptingtheimplicitmessagethatscienceisboringconservativedose-mindeddevoidofmysteryandanegativeforceinsociety.Againthismessageisnotovertbuttacitperhapsnotevenconsciouslyintended.Yetitispreciselythissubliminalitythatmakesitsoinsidiousanddangerous. Ihavenoquickfixes.Idonotknowhowtoquicklyandeasilyrepairdecadesofdamage.Idonotevenfullyunderstandwhythesandshaveshiftedsoradically.50AllIcandoislookoninsadnessandworryaboutthefutureofrationalinquirybemoaningthelossofawetowardgenuinemysteriesthatoursocietywasonceluckyenoughtopossess. 48Thegeneralpublicnolongerviewsscienceletalonetheultimatetruthsoftheuniversewithasenseofaweandmysterybutinsteadconsidersitconservativeandmundanetrappedinlogicalthinking.
Thetelecommunicationspharmaceuticalandairlineindustriesallhaveundergoneradicalchangesinrecentyears.Pharmaceuticalcompanieswhichoncesolddrugstothedoctorsthatdispensedthemswitchedtothesolution-sellingmethodandstarteddealingwithhealth-carecompanies.Andmanymajorairlinesconsolidatedatthesametimethatlow-costfirmslikeJetBlueenteredthemarket. Ineachoftheseindustriesthegamechangedandwithnewrulescamenewwaystowin.ThatisthepremiseofHarvardBusinessSchool’s"ChangingtheGame.NegotiationandCompetitiveDecisionMaking."Theprogramwhichcoversnotonlydeal-makingbutalsotopicsasdiverseasonlineauctionsandstrategicpartnerships"isforcompaniesthataregoingthroughfundamentalchangeinthewaythingsaredone"saysMaxBazermanprogramchairandprofessorofbusinessadministrationattheschool. ThisisnotaprogramfornovicessaysBazerman;mostparticipantshavealreadyattendedageneralnegotiationprogram.In"ChangingtheGame"participantslearntounderstandtheirthoughtprocessesregardingnegotiationtocomparerationalandintuitivedecision-makingstrategiesandtoidentifycommonmistakesmadebyeventhemostexperiencedprofessionals.Byfocusingoncompetitiveenvironmentstheprogramdrawsonsomeofthemostadvancedconceptsfromtheemergingareasofbehavioraleconomicsbehavioraldecisionresearchandbehavioralfinance. Participantsengageinsimulatednegotiationsthathighlightthetensionbetweencreatingandassessingvalueandlearnhowtothinkaboutbothsimultaneously.Thesoup-to-nutssimulationsencompasspreparationteambuildingnegotiatingandfeedbackaswellasthedevelopmentofaconceptualstructureforthinkingaboutnegotiationsmorerationally.Participantsthenapplythatstructureintheircritiquesofseverallarge-scalenegotiationcases.Ultimatelyparticipantsapplytheirnewly-honedanalyticskillstotheirowncompaniesandcritiqueofpastnegotiations. Negotiationscantakemanyformsofcourse.Bazermannotesthatauctionsarebecomingincreasinglycommon.Thankstoarenewedfocusondrivingclowncostsauctionshaveemergedasavaluablewayforbuyerstoexertmaximumleveragealthoughthecourseoffersadvicetosellersaswell.Hereagaincourseworkfocusesbothonanalysisofcasestudiesandonsimulationsthatgiveparticipantsachancetorolluptheirsleevesandputthemselvestothetest. "Max’sapproachismorepragmaticthanotherprogramsI’vetaken"saysGerryDullyseniorvicepresidentofglobalmarketingandlogisticsatMethanexaproducerofmethanolbasedinVancouver."LookingatmypriorexperienceIcouldseewhatmistakesImadeandI’mmoreconsciousofthemnow.ThecoursehadaprofoundimpactonhowI’vemodifiedmybehaviorinnegotiatingsituations. TheChangingtheGameprogramemphasizes
It’ssevenweeksintothenewyear.DoyouknowwhereyourresolutionisIfyou’relikemillionsofAmericansyouprobablyvowedtoloseweightquitsmokinganddrinklessinthenewyear.YoukickedoffJanuarywithacommitmenttolong-termwell-being--untilyoucameface-to-facewithacheeseburger.Youspentabundleonashinynewgympass.Turnsoutitwasn’treasonenoughforyoutoactuallyusethegym. Peoplecanmakepoordecisionswhenitcomestohealth--despitetheirbestintentions.It’snoteasyabidingbywholesomechoicesgivingupFrenchfrieswhentheconsequencesofnotdoingsoheartdiseaseseemsofarinthefuture.Mostpeoplearebadatjudgingtheirhealthrisks:smokersgenerallyknowcigarettescausecancerbuttheyalsotendtobelievethey’relesslikelythanothersmokerstogetit.Andasanysnack-lovingdietercanattestpeoplecanbecomicallyineptatpredictingtheirfuture.behavior.Youswearyouwilleatjustonepotatochipbutdon’tstopuntilthebagisempty. SowhatdoesittaketomotivatepeopletosticktothepathsetbytheirconsciousbrainHowcangoodchoicesbemadetoseemmoreappealingthanbadonesTheproblemstumpsdoctorspublic-healthofficialsandweight-lossexpertsbutonesolutionmayspringfromanunlikelysource.Meetyournewpersonaltrainer:yourboss. Americanbusinesseshaveaparticularinterestinpersonalhealthsinceworkerillnesscoststhembillionseachyearininsuranceclaimssickdaysandhighstaffturnover.A2008surveyofmajorUSemployersfoundthat64%considertheiremployees’poorhealthdecisionsaseriousbarriertoaffordableinsurancecoverage.Nowsomecompaniesaretacklingthemotivationproblemheadonusingtacticsdrawnfrombehavioralpsychologytonudgetheiremployeestogethealthy. "It’sabitparadoxicalthatemployersneedtoprovideincentivesforpeopletoimprovetheirownhealth"saysMichaelFollickabehavioralpsychologistatBrownUniversityandpresidentoftheconsultancyAbacusEmployerHealthSolutions. Paradoxicalmaybebuteffective.ConsiderAmicaMutualInsurancebasedinRhodeIsland.Arnicaseemedtobedoingeverythingright:itboastsanon-sitefitnesscenteratitsheadquarters.ItpaystowardWeightWatchersandsmoking-cessationhelpgivesgiftcardstorewardproperprenatalcareandoffersfreeflushotseachyear.Stillinthemid-2000sabout7%ofthecompany’sinsuredpopulationincludingroughly3100employeesandtheirdependentshaddiabetes."Wemanagerisk.That’sourcorebusiness"saysScottBoydAmica’sdirectorofcompensationandbenefits.Butdiabetes-relatedclaimsfromArnicaemployeeshaddoubledinfouryears."WethoughtOK"Boydsaysnow"wehavetomanagethesehigh-riskgroupsalittlebetter. Whoplayanimportantroleinmotivatingpeopletosticktohealth
Directions:Writeanessayof160～200wordsbasedonthefollowingdrawings.Inyouressayyoushould: 1describethedrawingbriefly 2explainitsintendedmeaningandthen 3giveyourcomments. YoushouldwriteneatlyonANSWERSHEET2.
Anthropologyisthestudyofhumanbeingsascreaturesofsociety.It1itsattentionuponthose.physicalcharacteristicsandindustrialtechniquesthoseconventionsandvalueswhich2onecommunityfromallothersthatbelongtoadifferenttradition. Thedistinguishingmarkofanthropologyamongthesocialsciencesisthatitincludesforseriousstudyothersocieties3ourown.Foritspurposesanysocial4ofmatingandreproductionisassignificantasourown.TotheanthropologistourcustomsandthoseofaNewGuineatribearetwopossiblesocialschemesfor5acommonproblemandinsofarasheremainsananthropologistheis6toavoidanyweightingofone7theother.Heisinterestedinhumanbehaviornotasitisshapedbyonetraditionourownbutasithasbeenshapedbyanytradition8Heisinterestedinawide9ofcustomthatisfoundinvariousculturesandhisobjectistounderstandthewayinwhichthesecultureschangeand10thedifferentformsthroughwhichtheyexpressthemselvesandthe11inwhichthecustomsofanypeoplesfunctioninthelivesofthe12. Nowcustomhasnotbeencommonlyregardedasa13ofanygreatmoment.Theinnerworkingsofourownbrainswefeeltobeuniquely14ofinvestigationbutcustomwehaveawayofthinkingisbehavioratitsmostcommonplace.15itistheotherwayround.Traditionalcustomisamassofdetailedbehaviormoreastonishingthan16anyonepersoncaneverevolveinindividualactions.Yetthatisarather17aspectofthematter.Thefact18firstrateimportanceisthepredominantrolethatcustom19inexperienceandbeliefandtheverygreatvarietiesitmay20 20
InsomewaystheUnitedStateshasmadespectacularprogress.Firesnolongerdestroy18000buildingsastheydidintheGreatChicagoFireof1871orkillhalfatownof2400peopleastheydidthesamenightinPeshtigoWisconsin.OtherthantheBeverlyHillSupperClubfireinKentuckyin1977ithasbeenfourdecadessincemorethan100Americansdiedinafire. ButevenwithsuchsuccessestheUnitedStatesstillhasoneoftheworstfiredeathratesintheworld.Safetyexpertssaytheproblemisneithermoneynortechnologybuttheindifferenceofacountrythatjustwillnottakefiresseriouslyenough.Americanfiredepartmentsaresomeoftheworld’sfastestandbest-equipped.Theyhavetobe.TheUnitedStateshastwiceJapan’spopulationand40timesasmanyfires.Itspendsfarlessonpreventingfiresthanonfightingthem.AndAmericanfire-safetylessonsareaimedalmostentirelyatchildrenwhodieindisproportionatelylargenumbersinfiresbutwhocontrarytopopularmythstartveryfewofthem. Expertssaythefatalerrorisanattitudethatfiresarenotreallyanyone’sfault.Thatisnotsoinothercountrieswherebothpubliceducationandthelawtreatfiresaseitherapersonalfailingoracrime.Japanhasmanywoodhouses;oftheestimated48firesinworldhistorythatburnedmorethan10000buildingsJapanhashad27.Penaltiesforcausingaseverefirebynegligencecanbeashighaslifeimprisonment. IntheUnitedStatesmosteducationdollarsarespentinelementaryschools.Butthelessonsareaimedatatoolimitedaudience;just9percentofallfiredeathsarecausedbychildrenplayingwithmatches. TheUnitedStatescontinuestorelymoreontechnologythanlawsorsocialpressure.Therearesmokedetectorsin85percentofallhomes.Somelocalbuildingcodesnowrequirehomesprinklers.Newheatersandironsshutthemselvesoffiftheyaretipped. Itcanbeinferredfromthepassagethat
Theideaisasaudaciousasitaltruistic:provideapersonallaptopcomputertoeveryschoolchild--particularlyinthepoorestpartsoftheworld.Thefirststeptomakingthathappeniswhittlingthepricedownto$100.AndthatisthegoalofagroupofAmericantechno-gurusledbyNicholasNegropontethefounderofthefabledMITMediaLab.WhenheunveiledtheideaattheWorldEconomicForuminJanuaryitseemedwildlyambitious.Butsurprisinglyitisstartingtobecomeareality.Mr.NegroponteplanstodisplaythefirstprototypeinNovemberataUNsummit.Fourcountries--BrazilEgyptThailandandSouthAfrica--havesaidtheywillbuyoverImunitseach.Productionisduetostartinlate2006. HowisthegroupcalledOneLaptopPerChildOLPCabletocreatealaptopsoinexpensivelyItismainlyamatterofcleverlycombiningexistingtechnologiesinnewways.ThelaptopwillhaveabasicprocessormadebyAMDflashmemoryinsteadofaharddiskwillbepoweredbybatteriesorahand-crankandwillrunopen-sourcesoftware.The$100laptopalsoputsallthecomponentsbehindthescreennotunderthekeyboardsothereisnoneedforanexpensivehinge.SofarOLPChasgotthepricedowntoaround$130. Butgoodnewsfortheworld’spoormaynotbesuchgreatnewsfortheworld’scomputermanufacturers.Thenewmachineisnotsimplyofinterestinthedevelopingworld.OnSeptember22ndMittRomneythegovernorofMassachusettssaidthestateshouldpurchaseoneforeverysecondary-schoolstudentwhentheybecomeavailable. Salestoschoolsarejustonewayinwhichthe$100laptopcouldchangethecomputerindustrymorebroadly.Bydepressingpricesandfuellingthetrendfor"good-enoughcomputing"wherecustomersupgradelessoftenitcouldeventuallyputpressureontheworld’sbiggestPC-makers. Basedonthelastparagraphwhichofthefollowingistrue
Anthropologyisthestudyofhumanbeingsascreaturesofsociety.It1itsattentionuponthose.physicalcharacteristicsandindustrialtechniquesthoseconventionsandvalueswhich2onecommunityfromallothersthatbelongtoadifferenttradition. Thedistinguishingmarkofanthropologyamongthesocialsciencesisthatitincludesforseriousstudyothersocieties3ourown.Foritspurposesanysocial4ofmatingandreproductionisassignificantasourown.TotheanthropologistourcustomsandthoseofaNewGuineatribearetwopossiblesocialschemesfor5acommonproblemandinsofarasheremainsananthropologistheis6toavoidanyweightingofone7theother.Heisinterestedinhumanbehaviornotasitisshapedbyonetraditionourownbutasithasbeenshapedbyanytradition8Heisinterestedinawide9ofcustomthatisfoundinvariousculturesandhisobjectistounderstandthewayinwhichthesecultureschangeand10thedifferentformsthroughwhichtheyexpressthemselvesandthe11inwhichthecustomsofanypeoplesfunctioninthelivesofthe12. Nowcustomhasnotbeencommonlyregardedasa13ofanygreatmoment.Theinnerworkingsofourownbrainswefeeltobeuniquely14ofinvestigationbutcustomwehaveawayofthinkingisbehavioratitsmostcommonplace.15itistheotherwayround.Traditionalcustomisamassofdetailedbehaviormoreastonishingthan16anyonepersoncaneverevolveinindividualactions.Yetthatisarather17aspectofthematter.Thefact18firstrateimportanceisthepredominantrolethatcustom19inexperienceandbeliefandtheverygreatvarietiesitmay20 8
It’ssevenweeksintothenewyear.DoyouknowwhereyourresolutionisIfyou’relikemillionsofAmericansyouprobablyvowedtoloseweightquitsmokinganddrinklessinthenewyear.YoukickedoffJanuarywithacommitmenttolong-termwell-being--untilyoucameface-to-facewithacheeseburger.Youspentabundleonashinynewgympass.Turnsoutitwasn’treasonenoughforyoutoactuallyusethegym. Peoplecanmakepoordecisionswhenitcomestohealth--despitetheirbestintentions.It’snoteasyabidingbywholesomechoicesgivingupFrenchfrieswhentheconsequencesofnotdoingsoheartdiseaseseemsofarinthefuture.Mostpeoplearebadatjudgingtheirhealthrisks:smokersgenerallyknowcigarettescausecancerbuttheyalsotendtobelievethey’relesslikelythanothersmokerstogetit.Andasanysnack-lovingdietercanattestpeoplecanbecomicallyineptatpredictingtheirfuture.behavior.Youswearyouwilleatjustonepotatochipbutdon’tstopuntilthebagisempty. SowhatdoesittaketomotivatepeopletosticktothepathsetbytheirconsciousbrainHowcangoodchoicesbemadetoseemmoreappealingthanbadonesTheproblemstumpsdoctorspublic-healthofficialsandweight-lossexpertsbutonesolutionmayspringfromanunlikelysource.Meetyournewpersonaltrainer:yourboss. Americanbusinesseshaveaparticularinterestinpersonalhealthsinceworkerillnesscoststhembillionseachyearininsuranceclaimssickdaysandhighstaffturnover.A2008surveyofmajorUSemployersfoundthat64%considertheiremployees’poorhealthdecisionsaseriousbarriertoaffordableinsurancecoverage.Nowsomecompaniesaretacklingthemotivationproblemheadonusingtacticsdrawnfrombehavioralpsychologytonudgetheiremployeestogethealthy. "It’sabitparadoxicalthatemployersneedtoprovideincentivesforpeopletoimprovetheirownhealth"saysMichaelFollickabehavioralpsychologistatBrownUniversityandpresidentoftheconsultancyAbacusEmployerHealthSolutions. Paradoxicalmaybebuteffective.ConsiderAmicaMutualInsurancebasedinRhodeIsland.Arnicaseemedtobedoingeverythingright:itboastsanon-sitefitnesscenteratitsheadquarters.ItpaystowardWeightWatchersandsmoking-cessationhelpgivesgiftcardstorewardproperprenatalcareandoffersfreeflushotseachyear.Stillinthemid-2000sabout7%ofthecompany’sinsuredpopulationincludingroughly3100employeesandtheirdependentshaddiabetes."Wemanagerisk.That’sourcorebusiness"saysScottBoydAmica’sdirectorofcompensationandbenefits.Butdiabetes-relatedclaimsfromArnicaemployeeshaddoubledinfouryears."WethoughtOK"Boydsaysnow"wehavetomanagethesehigh-riskgroupsalittlebetter. Whichofthefollowingwouldbethebesttitleforthetext
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