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standard level text promise
TV as the sustainer of American life TV as the major transmitter of culture the educational effect of TV on society the strong influence and the poor quality of American TV
The Family Life of Americans. Public Service and Advertisers. The Influence of Advertising. Brand Names and Public Pleasure.
be critical but entertaining be educational and creative change with the development of society attract as many viewers as possible
demonstrating how brand names become household names giving examples from the advertising world warning the public about certain unfair advertising techniques demonstrating how advertisers perform a public service
strategy is to promotion profit is to business fish is to water suggestion is to action
critical praising doubtful. sympathetic
advertisers are interested in experimenting with new ideas it is still at an early stage of development, compared with the radio the programs have to be developed in the interests of the sponsors for economic reasons it is controlled by radio companies
cause someone to believe prove make someone understand ensure
strategy is to promotion profit is to business fish is to water suggestion is to action
in that in order that in which that
in which in order that in that in the way
Advertising molds public opinion. The American public lacks taste. The Federal Government should control advertisers. Advertising increases the cost of living.
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