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请根据下面提示，写一篇短文，词数不少于50。 In your spoken English class, your teacher shows you the following picture. ...
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请根据下面提示写一篇短文词数不少于50.InyourEnglishclassyouareaskedt
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Formanypeopletodayreadingisnolongerrelaxation.Tokeepuptheirworktheymustreadlettersreportstradepublicationsinterofficecommunicationsnottomentionnewspapersandmagazines:aneverendingfloodofwords.In1ajoboradvancinginonetheabilitytoreadandcomprehend2canmeanthedifferencebetweensuccessandfailure.Yettheunfortunatefactisthatmostofusare3readers.Mostofusdeveloppoorreading4atanearlyageandnevergetoverthem.Themaindeficiency5intheactualstuffoflanguageitself—words.Takenindividuallywordshave6meaninguntiltheyarestrungtogetherintophrasessentencesandparagraphs.7howevertheuntrainedreaderdoesnotreadgroupsofwords.Helaboriouslyreadsonewordatatimeoftenregressingto8wordsorpassages.Regressionthetendencytolookbackover9youhavejustreadisacommonbadhabitinreading.Anotherhabitwhich10downthespeedofreadingisvocalization—soundingeachwordeitherorallyormentallyas11reads. Toovercomethesebadhabitssomereadingclinicsuseadevicecalledan12whichmovesabarorcurtaindownthepageatapredeterminedspeed.Thebarissetataslightlyfasterrate13thereaderfindscomfortableinorderto"stretch"him.Theacceleratorforcesthereadertoreadfast14wordbywordreadingregressionandsubvocalizationpracticallyimpossible.Atfirst15issacrificedforspeed.Butwhenyoulearntoreadideasandconceptsyouwillnotonlyreadfaster16yourcomprehensionwillimprove.Manypeoplehavefound17readingskilldrasticallyimprovedaftersometraining.18CharlieAuabusinessmanagerforinstance.Hisreadingratewasareasonablygood172wordsaminute19thetraining;nowitisanexcellent1378wordsaminute.Heisdelightedthathowhecan20alotmorereadingmaterialinashortperiodoftime. 第17空应选择
Formanypeopletodayreadingisnolongerrelaxation.Tokeepuptheirworktheymustreadlettersreportstradepublicationsinterofficecommunicationsnottomentionnewspapersandmagazines:aneverendingfloodofwords.In1ajoboradvancinginonetheabilitytoreadandcomprehend2canmeanthedifferencebetweensuccessandfailure.Yettheunfortunatefactisthatmostofusare3readers.Mostofusdeveloppoorreading4atanearlyageandnevergetoverthem.Themaindeficiency5intheactualstuffoflanguageitself—words.Takenindividuallywordshave6meaninguntiltheyarestrungtogetherintophrasessentencesandparagraphs.7howevertheuntrainedreaderdoesnotreadgroupsofwords.Helaboriouslyreadsonewordatatimeoftenregressingto8wordsorpassages.Regressionthetendencytolookbackover9youhavejustreadisacommonbadhabitinreading.Anotherhabitwhich10downthespeedofreadingisvocalization—soundingeachwordeitherorallyormentallyas11reads. Toovercomethesebadhabitssomereadingclinicsuseadevicecalledan12whichmovesabarorcurtaindownthepageatapredeterminedspeed.Thebarissetataslightlyfasterrate13thereaderfindscomfortableinorderto"stretch"him.Theacceleratorforcesthereadertoreadfast14wordbywordreadingregressionandsubvocalizationpracticallyimpossible.Atfirst15issacrificedforspeed.Butwhenyoulearntoreadideasandconceptsyouwillnotonlyreadfaster16yourcomprehensionwillimprove.Manypeoplehavefound17readingskilldrasticallyimprovedaftersometraining.18CharlieAuabusinessmanagerforinstance.Hisreadingratewasareasonablygood172wordsaminute19thetraining;nowitisanexcellent1378wordsaminute.Heisdelightedthathowhecan20alotmorereadingmaterialinashortperiodoftime. 第11空应选择
Formanypeopletodayreadingisnolongerrelaxation.Tokeepuptheirworktheymustreadlettersreportstradepublicationsinterofficecommunicationsnottomentionnewspapersandmagazines:aneverendingfloodofwords.In1ajoboradvancinginonetheabilitytoreadandcomprehend2canmeanthedifferencebetweensuccessandfailure.Yettheunfortunatefactisthatmostofusare3readers.Mostofusdeveloppoorreading4atanearlyageandnevergetoverthem.Themaindeficiency5intheactualstuffoflanguageitself—words.Takenindividuallywordshave6meaninguntiltheyarestrungtogetherintophrasessentencesandparagraphs.7howevertheuntrainedreaderdoesnotreadgroupsofwords.Helaboriouslyreadsonewordatatimeoftenregressingto8wordsorpassages.Regressionthetendencytolookbackover9youhavejustreadisacommonbadhabitinreading.Anotherhabitwhich10downthespeedofreadingisvocalization—soundingeachwordeitherorallyormentallyas11reads. Toovercomethesebadhabitssomereadingclinicsuseadevicecalledan12whichmovesabarorcurtaindownthepageatapredeterminedspeed.Thebarissetataslightlyfasterrate13thereaderfindscomfortableinorderto"stretch"him.Theacceleratorforcesthereadertoreadfast14wordbywordreadingregressionandsubvocalizationpracticallyimpossible.Atfirst15issacrificedforspeed.Butwhenyoulearntoreadideasandconceptsyouwillnotonlyreadfaster16yourcomprehensionwillimprove.Manypeoplehavefound17readingskilldrasticallyimprovedaftersometraining.18CharlieAuabusinessmanagerforinstance.Hisreadingratewasareasonablygood172wordsaminute19thetraining;nowitisanexcellent1378wordsaminute.Heisdelightedthathowhecan20alotmorereadingmaterialinashortperiodoftime. 第9空应选择
WhenIcamebackIfoundmybicyclewas.
Formanypeopletodayreadingisnolongerrelaxation.Tokeepuptheirworktheymustreadlettersreportstradepublicationsinterofficecommunicationsnottomentionnewspapersandmagazines:aneverendingfloodofwords.In1ajoboradvancinginonetheabilitytoreadandcomprehend2canmeanthedifferencebetweensuccessandfailure.Yettheunfortunatefactisthatmostofusare3readers.Mostofusdeveloppoorreading4atanearlyageandnevergetoverthem.Themaindeficiency5intheactualstuffoflanguageitself—words.Takenindividuallywordshave6meaninguntiltheyarestrungtogetherintophrasessentencesandparagraphs.7howevertheuntrainedreaderdoesnotreadgroupsofwords.Helaboriouslyreadsonewordatatimeoftenregressingto8wordsorpassages.Regressionthetendencytolookbackover9youhavejustreadisacommonbadhabitinreading.Anotherhabitwhich10downthespeedofreadingisvocalization—soundingeachwordeitherorallyormentallyas11reads. Toovercomethesebadhabitssomereadingclinicsuseadevicecalledan12whichmovesabarorcurtaindownthepageatapredeterminedspeed.Thebarissetataslightlyfasterrate13thereaderfindscomfortableinorderto"stretch"him.Theacceleratorforcesthereadertoreadfast14wordbywordreadingregressionandsubvocalizationpracticallyimpossible.Atfirst15issacrificedforspeed.Butwhenyoulearntoreadideasandconceptsyouwillnotonlyreadfaster16yourcomprehensionwillimprove.Manypeoplehavefound17readingskilldrasticallyimprovedaftersometraining.18CharlieAuabusinessmanagerforinstance.Hisreadingratewasareasonablygood172wordsaminute19thetraining;nowitisanexcellent1378wordsaminute.Heisdelightedthathowhecan20alotmorereadingmaterialinashortperiodoftime. 第15空应选择
新课程从文本课程走向体验课程教师由教学中的主角转向平等中的首席交往的本质属性是主体性交往的基本属性是互动性与互惠性
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Formanypeopletodayreadingisnolongerrelaxation.Tokeepuptheirworktheymustreadlettersreportstradepublicationsinterofficecommunicationsnottomentionnewspapersandmagazines:aneverendingfloodofwords.In1ajoboradvancinginonetheabilitytoreadandcomprehend2canmeanthedifferencebetweensuccessandfailure.Yettheunfortunatefactisthatmostofusare3readers.Mostofusdeveloppoorreading4atanearlyageandnevergetoverthem.Themaindeficiency5intheactualstuffoflanguageitself—words.Takenindividuallywordshave6meaninguntiltheyarestrungtogetherintophrasessentencesandparagraphs.7howevertheuntrainedreaderdoesnotreadgroupsofwords.Helaboriouslyreadsonewordatatimeoftenregressingto8wordsorpassages.Regressionthetendencytolookbackover9youhavejustreadisacommonbadhabitinreading.Anotherhabitwhich10downthespeedofreadingisvocalization—soundingeachwordeitherorallyormentallyas11reads. Toovercomethesebadhabitssomereadingclinicsuseadevicecalledan12whichmovesabarorcurtaindownthepageatapredeterminedspeed.Thebarissetataslightlyfasterrate13thereaderfindscomfortableinorderto"stretch"him.Theacceleratorforcesthereadertoreadfast14wordbywordreadingregressionandsubvocalizationpracticallyimpossible.Atfirst15issacrificedforspeed.Butwhenyoulearntoreadideasandconceptsyouwillnotonlyreadfaster16yourcomprehensionwillimprove.Manypeoplehavefound17readingskilldrasticallyimprovedaftersometraining.18CharlieAuabusinessmanagerforinstance.Hisreadingratewasareasonablygood172wordsaminute19thetraining;nowitisanexcellent1378wordsaminute.Heisdelightedthathowhecan20alotmorereadingmaterialinashortperiodoftime. 第7空应选择
Formanypeopletodayreadingisnolongerrelaxation.Tokeepuptheirworktheymustreadlettersreportstradepublicationsinterofficecommunicationsnottomentionnewspapersandmagazines:aneverendingfloodofwords.In1ajoboradvancinginonetheabilitytoreadandcomprehend2canmeanthedifferencebetweensuccessandfailure.Yettheunfortunatefactisthatmostofusare3readers.Mostofusdeveloppoorreading4atanearlyageandnevergetoverthem.Themaindeficiency5intheactualstuffoflanguageitself—words.Takenindividuallywordshave6meaninguntiltheyarestrungtogetherintophrasessentencesandparagraphs.7howevertheuntrainedreaderdoesnotreadgroupsofwords.Helaboriouslyreadsonewordatatimeoftenregressingto8wordsorpassages.Regressionthetendencytolookbackover9youhavejustreadisacommonbadhabitinreading.Anotherhabitwhich10downthespeedofreadingisvocalization—soundingeachwordeitherorallyormentallyas11reads. Toovercomethesebadhabitssomereadingclinicsuseadevicecalledan12whichmovesabarorcurtaindownthepageatapredeterminedspeed.Thebarissetataslightlyfasterrate13thereaderfindscomfortableinorderto"stretch"him.Theacceleratorforcesthereadertoreadfast14wordbywordreadingregressionandsubvocalizationpracticallyimpossible.Atfirst15issacrificedforspeed.Butwhenyoulearntoreadideasandconceptsyouwillnotonlyreadfaster16yourcomprehensionwillimprove.Manypeoplehavefound17readingskilldrasticallyimprovedaftersometraining.18CharlieAuabusinessmanagerforinstance.Hisreadingratewasareasonablygood172wordsaminute19thetraining;nowitisanexcellent1378wordsaminute.Heisdelightedthathowhecan20alotmorereadingmaterialinashortperiodoftime. 第5空应选择
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforselfpromotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetc.fromanadvertisement.Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn’tforgetisthesmalladswhichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Whydothecriticscriticizeadvertisers
Formanypeopletodayreadingisnolongerrelaxation.Tokeepuptheirworktheymustreadlettersreportstradepublicationsinterofficecommunicationsnottomentionnewspapersandmagazines:aneverendingfloodofwords.In1ajoboradvancinginonetheabilitytoreadandcomprehend2canmeanthedifferencebetweensuccessandfailure.Yettheunfortunatefactisthatmostofusare3readers.Mostofusdeveloppoorreading4atanearlyageandnevergetoverthem.Themaindeficiency5intheactualstuffoflanguageitself—words.Takenindividuallywordshave6meaninguntiltheyarestrungtogetherintophrasessentencesandparagraphs.7howevertheuntrainedreaderdoesnotreadgroupsofwords.Helaboriouslyreadsonewordatatimeoftenregressingto8wordsorpassages.Regressionthetendencytolookbackover9youhavejustreadisacommonbadhabitinreading.Anotherhabitwhich10downthespeedofreadingisvocalization—soundingeachwordeitherorallyormentallyas11reads. Toovercomethesebadhabitssomereadingclinicsuseadevicecalledan12whichmovesabarorcurtaindownthepageatapredeterminedspeed.Thebarissetataslightlyfasterrate13thereaderfindscomfortableinorderto"stretch"him.Theacceleratorforcesthereadertoreadfast14wordbywordreadingregressionandsubvocalizationpracticallyimpossible.Atfirst15issacrificedforspeed.Butwhenyoulearntoreadideasandconceptsyouwillnotonlyreadfaster16yourcomprehensionwillimprove.Manypeoplehavefound17readingskilldrasticallyimprovedaftersometraining.18CharlieAuabusinessmanagerforinstance.Hisreadingratewasareasonablygood172wordsaminute19thetraining;nowitisanexcellent1378wordsaminute.Heisdelightedthathowhecan20alotmorereadingmaterialinashortperiodoftime. 第3空应选择
—DoyoumindifItheTVabit—YesIdobecauseI'mbusywithmyhomeworknow.
高中英语课程的目标共有个级别的目标要求其中第级是高中阶段必须达到的级别要求
Thisskirtwasmadeyourmotherherownmeasure.
Formanypeopletodayreadingisnolongerrelaxation.Tokeepuptheirworktheymustreadlettersreportstradepublicationsinterofficecommunicationsnottomentionnewspapersandmagazines:aneverendingfloodofwords.In1ajoboradvancinginonetheabilitytoreadandcomprehend2canmeanthedifferencebetweensuccessandfailure.Yettheunfortunatefactisthatmostofusare3readers.Mostofusdeveloppoorreading4atanearlyageandnevergetoverthem.Themaindeficiency5intheactualstuffoflanguageitself—words.Takenindividuallywordshave6meaninguntiltheyarestrungtogetherintophrasessentencesandparagraphs.7howevertheuntrainedreaderdoesnotreadgroupsofwords.Helaboriouslyreadsonewordatatimeoftenregressingto8wordsorpassages.Regressionthetendencytolookbackover9youhavejustreadisacommonbadhabitinreading.Anotherhabitwhich10downthespeedofreadingisvocalization—soundingeachwordeitherorallyormentallyas11reads. Toovercomethesebadhabitssomereadingclinicsuseadevicecalledan12whichmovesabarorcurtaindownthepageatapredeterminedspeed.Thebarissetataslightlyfasterrate13thereaderfindscomfortableinorderto"stretch"him.Theacceleratorforcesthereadertoreadfast14wordbywordreadingregressionandsubvocalizationpracticallyimpossible.Atfirst15issacrificedforspeed.Butwhenyoulearntoreadideasandconceptsyouwillnotonlyreadfaster16yourcomprehensionwillimprove.Manypeoplehavefound17readingskilldrasticallyimprovedaftersometraining.18CharlieAuabusinessmanagerforinstance.Hisreadingratewasareasonablygood172wordsaminute19thetraining;nowitisanexcellent1378wordsaminute.Heisdelightedthathowhecan20alotmorereadingmaterialinashortperiodoftime. 第1空应选择
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforselfpromotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetc.fromanadvertisement.Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn’tforgetisthesmalladswhichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Whatisthemainideaofthispassage
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Formanypeopletodayreadingisnolongerrelaxation.Tokeepuptheirworktheymustreadlettersreportstradepublicationsinterofficecommunicationsnottomentionnewspapersandmagazines:aneverendingfloodofwords.In1ajoboradvancinginonetheabilitytoreadandcomprehend2canmeanthedifferencebetweensuccessandfailure.Yettheunfortunatefactisthatmostofusare3readers.Mostofusdeveloppoorreading4atanearlyageandnevergetoverthem.Themaindeficiency5intheactualstuffoflanguageitself—words.Takenindividuallywordshave6meaninguntiltheyarestrungtogetherintophrasessentencesandparagraphs.7howevertheuntrainedreaderdoesnotreadgroupsofwords.Helaboriouslyreadsonewordatatimeoftenregressingto8wordsorpassages.Regressionthetendencytolookbackover9youhavejustreadisacommonbadhabitinreading.Anotherhabitwhich10downthespeedofreadingisvocalization—soundingeachwordeitherorallyormentallyas11reads. Toovercomethesebadhabitssomereadingclinicsuseadevicecalledan12whichmovesabarorcurtaindownthepageatapredeterminedspeed.Thebarissetataslightlyfasterrate13thereaderfindscomfortableinorderto"stretch"him.Theacceleratorforcesthereadertoreadfast14wordbywordreadingregressionandsubvocalizationpracticallyimpossible.Atfirst15issacrificedforspeed.Butwhenyoulearntoreadideasandconceptsyouwillnotonlyreadfaster16yourcomprehensionwillimprove.Manypeoplehavefound17readingskilldrasticallyimprovedaftersometraining.18CharlieAuabusinessmanagerforinstance.Hisreadingratewasareasonablygood172wordsaminute19thetraining;nowitisanexcellent1378wordsaminute.Heisdelightedthathowhecan20alotmorereadingmaterialinashortperiodoftime. 第13空应选择
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Ranch.ItwasnearLosAngelesinCaliforniA.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld. Everyfamilyknewthenamesofitsfilmstars—CharlieChaplinGretaGarboBergmanandhundredsmore. ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates. ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm. WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld. PeoplewenttoHollywoodtomakefilmsbecause.
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Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforselfpromotionandbecausetheyhavesomuchmoneytothrowaround."It’siniquitous"theysay"thatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays..." Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetc.fromanadvertisement. Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities. Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice! Anotherthingwemustn’tforgetisthe"smallads"whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthe"hatchmatchanddispatch"columnbutbyfarthemostfascinatingsectionisthepersonalor"agony"column.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis! Thepassageis.
—HowaboutyourtriptoHainan—Itcouldn'thavebeen.SometimesIwentswimminginthesea;sometimesIlayonthesand.
Tooursurprisethestrangertobeanoldfriendofmymother's.
Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchdeepinsightintohumannature.
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