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YouareacollegegraduateinLaw.Writealettertoalawofficetoapplyforapositionwhichshouldinclude: 1thepositionofyourapplication 2thereasonofyourinterestinthejob 3yourrelatedknowledgeskillsandexperience. Youshouldwriteabout100wordsonANSWERSHEET2.Donotsignyournameattheendoftheletter.UseLiMinginstead.Youdonotneedtowritetheaddress.10points
知识分子在改革开放和现代化建设中的重大作用是
中国__是
新时期党风建设的重点是
Ahistoryoflongandeffortlesssuccesscanbeadreadfulhandicapbutifproperlyhandleditmaybecomeadrivingforce.WhentheUnitedStatesenteredjustsuchaglowingperiodaftertheendoftheSecondWorldWarithadamarketeighttimeslargerthananycompetitorgivingitsindustriesunparalleledeconomiesofscale.Itsscientistsweretheworld’’sbestitsworkerswerethemostskilled.AmericaandAmericanswereprosperousbeyondthedreamsoftheEuropeansandAsianswhoseeconomiesthewarhaddestroyed. Itwasinevitablethatthisprimacyshouldhavenarrowedasothercountriesgrewricher.Justasinevitablytheretreatfrompredominanceprovedpainful.Bythemid-1980sAmericanshadfoundthemselvesatalossovertheirfadingindustrialcompetitiveness.SomehugeAmericanindustriessuchasconsumerelectronicshadshrunkorvanishedinthefaceofforeigncompetition.By1987therewasonlyoneAmericantelevisionmakerleftZenith.Nowthereisnone:ZenithwasboughtbySouthKorea’’sLGElectronicsinJuly.Foreign-madecarsandtextilesweresweepingintothedomesticmarket.America’’smachine-toolindustrywasontheropes.ForawhileitlookedasthoughthemakingofsemiconductorswhichAmericahadinventedandwhichsatattheheartofthenewcomputeragewasgoingtobethenextcasualty. Allofthiscausedacrisisofconfidence.Americansstoppedtakingprosperityforgranted.Theybegantobelievethattheirwayofdoingbusinesswasfailingandthattheirincomeswouldthereforeshortlybegintofallaswell.Themid-1980sbroughtoneinquiryafteranotherintothecausesofAmerica’’sindustrialdecline.Theirsometimessensationalfindingswerefilledwithwarningsaboutthegrowingcompetitionfromoverseas. Howthingshavechanged!In1995theUnitedStatescanlookbackonfiveyearsofsolidgrowthwhileJapanhasbeenstruggling.FewAmericansattributethissolelytosuchobviouscausesasadevalueddollarortheturningofthebusinesscycle.Self-doubthasyieldedtoblindpride.Americanindustryhaschangeditsstructurehasgoneonadiethaslearnttobemorequick-wittedaccordingtoRichardCavanaghexecutivedeanofHarvard’’sKennedySchoolofGovernment.ItmakesmeproudtobeanAmericanjusttoseehowourbusinessesareimprovingtheirproductivitysaysStephenMooreoftheCatoInstituteathink-tankinWashingtonD.C.AndWilliamSahlmanoftheHarvardBusinessSchoolbelievesthatpeoplewilllookbackonthisperiodasagoldenageofbusinessmanagementintheUnitedStates. TheU.S.achieveditspredominanceafterWorldWarⅡbecause__________.
Throughouthistorygoldhasbeenapreciousmaterialeagerlysoughtandcherished.Itwasprobablythefirstmetaltobeminedbecauseitisbeautifulandimperishablewhichwillalwaysexistorcannotwearoutandbecausebeautifulobjectscanbemadefromit-evenwithprimitivetools.Theamountofgoldknowntoancientpeoplesprobablytotalednotmuchmorethantheamountproducedeachyearbytheworld’’slargestgoldminelocatedintheWitwatersranddistrictofSouthAfrica.StoresofgolddiscoveredbyarchaeologistsinGreeceScythiaandEgyptaswellasthegoldfromIndiantreasuriesinMexicoandPerurepresentedyearsofpatientcollectionofsmallquantitiesfromstreamsandveins矿脉oftenbyslavelabor. Theessentialvalueofgoldhasalwaysbeenknownevenbeforegoldwasusedincoinage.Itremainstheonlyuniversallyrecognizedstandardofvalueininternationalmonetaryexchange.Mostoftheworld’’srefinedgoldisabsorbedbygovernmentsandcentralbankstoprovidebackingforpapercurrency.Buttheamountofgoldusedinartsandinindustryisincreasing.Inadditiontoitsuseforjewelrydecorativefinishesanddentistryitsspecialpropertieshaveledtomanyapplicationsinmodernscienceandtechnology.Surfacecoatingsofgoldprotectearthsatellitesfromheatandcorrosionandcertainelectricalcomponentsandcircuitsofspacecraftaremadeofgoldwhenextremereliabilityisrequired. GoldwasfirstproducedintheUnitedStatesfromthesouthernAppalachianregionbeginningabout1792.Thesedepositsthoughrichwererelativelysmallandwerequicklydepleted.ThediscoveryofgoldatSutter’’sMillinCaliforniasparkedthegoldrushof1849-50.Hundredsofminingcampssprangtolifeasnewdepositswerediscovered.Asaresulttheproductionofgoldincreasedrapidly. DuringWorldWarIandforsomeyearsthereafterannualproductiondeclinedtoabouttwomillionounces.Whenthepriceofgoldwasraisedin1934to$35anounceproductionincreasedrapidly.ShortlyafterthestartofWorldWarⅡgoldmineswereclosedandthegovernmentdidnotpermitthemtoreopenuntil1945.Sincethentheproductionofgoldhasnotexceededtwomillionouncesayear. ThelargestproducinggoldmineintheUnitedStatesistheHomestakeMineinSouthDakotawhichyieldsabout575000ouncesofgoldeachyear.Otherminesscatteredthroughoutvariouspartsoftheworldproduceevenlargeramountsofthishighlyprizedandeagerlysoughtyellowishmaterial. Theauthorsuggeststhat
判断政党是否先进主要的标准是
Inacompetitiveeconomytheconsumerusuallyhasthechoiceofseveraldifferentbrandsofthesameproduct.Yetunderneaththeirlabelstheseproductsareoftennearlyidentical.Onemanufacturer’’stoothpastetendstodifferverylittlefromanothermanufacturer’’s.Twodifferentbrandsofshampoomayvaryonlyinscentorcolor.Andthetobaccointwodifferentbrandsofcigarettesfrequentlycomesfromthesamefields.Thisclosesimilaritymeansthatashopperoftenhaslittlereasontochooseonebrandoveranother.Thusmanufacturersareconfrontedwithaproblem--howtokeepsaleshighenoughtostayinbusiness.Manufacturerssolvethisproblembyadvertising.Throughadvertisingeachmanufacturingcompanytriestoconvinceconsumersthatitsproductisspecial.Todothisthecompaniestrytoappealtoconsumersinvariousways.Infactadvertisementsmaybeclassifiedintothreetypesaccordingtothekindofappealstheyuse. Onetypeofadvertisementtriestoappealtotheconsumer’’sreasoningmind.Itmayofferaclaimthatseemsscientific.ForexampleitmaysaythatdentistsrecommendFlashtoothpasteoritmaydeclarethatWoofdogfoodcontainsaspecialvitamin-richingredientknownasK-9oritmayreportthatlaboratorytestsshowthatR.I.P.cigarettescontainfewerharmfulingredientsthanotherbrands.Insellingaproductthetruthofadvertisingmaybelessimportantthantheappearanceoftruth.Ascientificapproachgivestheappearanceoftruth. Anothertypeofadvertisementtriestoamusethepotentialbuyer.Productsthatareessentiallyboringsuchascleaningpowderorinsecticideareoftenadvertisedinanamusingmanner.Onewayofdoingthisistomaketheproductsappearalive.Theadvertisermaydrawlittlecartooneyesarmsandlegsonthecansofcleaningpowderandhavetheresultingfiguresscrubthesink.Adsofthissortaresillybutadvertisersbelievethatconsumersarelikelytorememberandbuytheproductsthattheconsumersassociatewithfun. Associatingtheproductwithsomethingpleasantisthetechniqueofthethirdtypeofappeal.Inthisclassareadsthatsuggestthattheproductwillsatisfysomebasichumandesires.Onesuchdesireisthewishtobeadmiredbyotherpeople.Manyautomobileadvertisementsareinthiscategory.Theyimplythatotherpeoplewilladmireyou--mayevenbejealous--whentheyseeyoudrivingthehotnewAardvarkcar.Thiskindofappealissometimesstrengthenedbyhiringafamouspersontoendorsetheproduct.Seeingthefamouspersontheconsumerissupposedtoreasonthus:EveryoneadmiresJudsonSmiththegreatfootballstar.JudsonSmithusedBuckworthyBanktraveler’’schecks.ThereforeifIuseBuckworthyBanktraveler’’scheckseveryonewilladmiremetoo.Someotherbasicdesiresthatadscommonlytrytoappealtoarethedesiresforsocialacceptancefinancialsecurityandsoon. OneonlyneedstolookthroughamagazineorwatchanhourofTVinordertoseeexamplesofthesethreedifferentadvertisingstrategies. Thebesttitleforthistextwouldbe
ThestandardizededucationalorpsychologicalteststhatarewidelyusedtoaidinselectingclassifyingassigningorpromotingstudentsemployeesandmilitarypersonnelhavebeenthetargetofrecentattacksinbooksmagazinesthedailypressandeveninCongress.71.Thetargetiswrongforinattackingthetestscriticsdivertattentionfromthefaultthatlieswithillinformedorincompetentusers.Theteststhemselvesaremerelytoolswithcharacteristicsthatcanbemeasuredwithreasonableprecisionunderspecifiedconditions.Whethertheresultswillbevaluablemeaninglessorevenmisleadingdependspartlyuponthetoolitselfbutlargelyupontheuser. Allinformedpredictionsoffutureperformancearebaseduponsomeknowledgeofrelevantpastperformance:schoolgradesresearchproductivitysalesrecordsorwhateverisappropriate.72.Howwellthepredictionswillbevalidatedbylaterperformancedependsupontheamountreliabilityandappropriatenessoftheinformationusedandontheskillandwisdomwithwhichitisalwaysinterpreted.Anyonewhokeepscarefulscoreknowsthattheinformationavailableisalwaysincompleteandthatthepredictionsarealwayssubjecttoerror. Standardizedtestsshouldbeconsideredinthiscontext.Theyprovideaquickobjectivemethodofgettingsomekindsofinformationaboutwhatapersonlearnedtheskillshehasdevelopedorthekindofpersonheis.Theinformationsoobtainedhasqualitativelythesameadvantagesandshortcomingsasotherkindsofinformation.73.Whethertousetestsotherkindsofinformationorbothinaparticularsituationdependsthereforeupontheevidencefromexperienceconcerningcomparativevalidityanduponsuchfactorsascostandavailability. 74.Ingeneralthetestsworkmosteffectivelywhenthequalitiestobemeasuredcanbemostpreciselydefinedandleasteffectivelywhenwhatistobemeasuredorpredictedcannotbewelldefined.Properlyusedtheyprovidearapidmeansofgettingcomparableinformationaboutmanypeople.Sometimestheyidentifystudentswhosehighpotentialhasnotbeenpreviouslyrecognizedbuttherearemanythingstheydonotdo.75.Forexampletheydonotcompensateforgrosssocialinequalityandthusdonottellhowableanunderprivilegedyoungstermighthavebeenhadhegrownupundermorefavorablecircumstances.
Inacompetitiveeconomytheconsumerusuallyhasthechoiceofseveraldifferentbrandsofthesameproduct.Yetunderneaththeirlabelstheseproductsareoftennearlyidentical.Onemanufacturer’’stoothpastetendstodifferverylittlefromanothermanufacturer’’s.Twodifferentbrandsofshampoomayvaryonlyinscentorcolor.Andthetobaccointwodifferentbrandsofcigarettesfrequentlycomesfromthesamefields.Thisclosesimilaritymeansthatashopperoftenhaslittlereasontochooseonebrandoveranother.Thusmanufacturersareconfrontedwithaproblem--howtokeepsaleshighenoughtostayinbusiness.Manufacturerssolvethisproblembyadvertising.Throughadvertisingeachmanufacturingcompanytriestoconvinceconsumersthatitsproductisspecial.Todothisthecompaniestrytoappealtoconsumersinvariousways.Infactadvertisementsmaybeclassifiedintothreetypesaccordingtothekindofappealstheyuse. Onetypeofadvertisementtriestoappealtotheconsumer’’sreasoningmind.Itmayofferaclaimthatseemsscientific.ForexampleitmaysaythatdentistsrecommendFlashtoothpasteoritmaydeclarethatWoofdogfoodcontainsaspecialvitamin-richingredientknownasK-9oritmayreportthatlaboratorytestsshowthatR.I.P.cigarettescontainfewerharmfulingredientsthanotherbrands.Insellingaproductthetruthofadvertisingmaybelessimportantthantheappearanceoftruth.Ascientificapproachgivestheappearanceoftruth. Anothertypeofadvertisementtriestoamusethepotentialbuyer.Productsthatareessentiallyboringsuchascleaningpowderorinsecticideareoftenadvertisedinanamusingmanner.Onewayofdoingthisistomaketheproductsappearalive.Theadvertisermaydrawlittlecartooneyesarmsandlegsonthecansofcleaningpowderandhavetheresultingfiguresscrubthesink.Adsofthissortaresillybutadvertisersbelievethatconsumersarelikelytorememberandbuytheproductsthattheconsumersassociatewithfun. Associatingtheproductwithsomethingpleasantisthetechniqueofthethirdtypeofappeal.Inthisclassareadsthatsuggestthattheproductwillsatisfysomebasichumandesires.Onesuchdesireisthewishtobeadmiredbyotherpeople.Manyautomobileadvertisementsareinthiscategory.Theyimplythatotherpeoplewilladmireyou--mayevenbejealous--whentheyseeyoudrivingthehotnewAardvarkcar.Thiskindofappealissometimesstrengthenedbyhiringafamouspersontoendorsetheproduct.Seeingthefamouspersontheconsumerissupposedtoreasonthus:EveryoneadmiresJudsonSmiththegreatfootballstar.JudsonSmithusedBuckworthyBanktraveler’’schecks.ThereforeifIuseBuckworthyBanktraveler’’scheckseveryonewilladmiremetoo.Someotherbasicdesiresthatadscommonlytrytoappealtoarethedesiresforsocialacceptancefinancialsecurityandsoon. OneonlyneedstolookthroughamagazineorwatchanhourofTVinordertoseeexamplesofthesethreedifferentadvertisingstrategies. Wecaninferfromthetextthat
中国__对中国社会主义事业的领导主要是
上题从哲学上看以德治国方略的提出体现了
Ahistoryoflongandeffortlesssuccesscanbeadreadfulhandicapbutifproperlyhandleditmaybecomeadrivingforce.WhentheUnitedStatesenteredjustsuchaglowingperiodaftertheendoftheSecondWorldWarithadamarketeighttimeslargerthananycompetitorgivingitsindustriesunparalleledeconomiesofscale.Itsscientistsweretheworld’’sbestitsworkerswerethemostskilled.AmericaandAmericanswereprosperousbeyondthedreamsoftheEuropeansandAsianswhoseeconomiesthewarhaddestroyed. Itwasinevitablethatthisprimacyshouldhavenarrowedasothercountriesgrewricher.Justasinevitablytheretreatfrompredominanceprovedpainful.Bythemid-1980sAmericanshadfoundthemselvesatalossovertheirfadingindustrialcompetitiveness.SomehugeAmericanindustriessuchasconsumerelectronicshadshrunkorvanishedinthefaceofforeigncompetition.By1987therewasonlyoneAmericantelevisionmakerleftZenith.Nowthereisnone:ZenithwasboughtbySouthKorea’’sLGElectronicsinJuly.Foreign-madecarsandtextilesweresweepingintothedomesticmarket.America’’smachine-toolindustrywasontheropes.ForawhileitlookedasthoughthemakingofsemiconductorswhichAmericahadinventedandwhichsatattheheartofthenewcomputeragewasgoingtobethenextcasualty. Allofthiscausedacrisisofconfidence.Americansstoppedtakingprosperityforgranted.Theybegantobelievethattheirwayofdoingbusinesswasfailingandthattheirincomeswouldthereforeshortlybegintofallaswell.Themid-1980sbroughtoneinquiryafteranotherintothecausesofAmerica’’sindustrialdecline.Theirsometimessensationalfindingswerefilledwithwarningsaboutthegrowingcompetitionfromoverseas. Howthingshavechanged!In1995theUnitedStatescanlookbackonfiveyearsofsolidgrowthwhileJapanhasbeenstruggling.FewAmericansattributethissolelytosuchobviouscausesasadevalueddollarortheturningofthebusinesscycle.Self-doubthasyieldedtoblindpride.Americanindustryhaschangeditsstructurehasgoneonadiethaslearnttobemorequick-wittedaccordingtoRichardCavanaghexecutivedeanofHarvard’’sKennedySchoolofGovernment.ItmakesmeproudtobeanAmericanjusttoseehowourbusinessesareimprovingtheirproductivitysaysStephenMooreoftheCatoInstituteathink-tankinWashingtonD.C.AndWilliamSahlmanoftheHarvardBusinessSchoolbelievesthatpeoplewilllookbackonthisperiodasagoldenageofbusinessmanagementintheUnitedStates. Whatcanbeinferredfromthepassage
党的十六大提出了全面建设小康社会的奋斗目标这属于党对国家和社会生活的
Throughouthistorygoldhasbeenapreciousmaterialeagerlysoughtandcherished.Itwasprobablythefirstmetaltobeminedbecauseitisbeautifulandimperishablewhichwillalwaysexistorcannotwearoutandbecausebeautifulobjectscanbemadefromit-evenwithprimitivetools.Theamountofgoldknowntoancientpeoplesprobablytotalednotmuchmorethantheamountproducedeachyearbytheworld’’slargestgoldminelocatedintheWitwatersranddistrictofSouthAfrica.StoresofgolddiscoveredbyarchaeologistsinGreeceScythiaandEgyptaswellasthegoldfromIndiantreasuriesinMexicoandPerurepresentedyearsofpatientcollectionofsmallquantitiesfromstreamsandveins矿脉oftenbyslavelabor. Theessentialvalueofgoldhasalwaysbeenknownevenbeforegoldwasusedincoinage.Itremainstheonlyuniversallyrecognizedstandardofvalueininternationalmonetaryexchange.Mostoftheworld’’srefinedgoldisabsorbedbygovernmentsandcentralbankstoprovidebackingforpapercurrency.Buttheamountofgoldusedinartsandinindustryisincreasing.Inadditiontoitsuseforjewelrydecorativefinishesanddentistryitsspecialpropertieshaveledtomanyapplicationsinmodernscienceandtechnology.Surfacecoatingsofgoldprotectearthsatellitesfromheatandcorrosionandcertainelectricalcomponentsandcircuitsofspacecraftaremadeofgoldwhenextremereliabilityisrequired. GoldwasfirstproducedintheUnitedStatesfromthesouthernAppalachianregionbeginningabout1792.Thesedepositsthoughrichwererelativelysmallandwerequicklydepleted.ThediscoveryofgoldatSutter’’sMillinCaliforniasparkedthegoldrushof1849-50.Hundredsofminingcampssprangtolifeasnewdepositswerediscovered.Asaresulttheproductionofgoldincreasedrapidly. DuringWorldWarIandforsomeyearsthereafterannualproductiondeclinedtoabouttwomillionounces.Whenthepriceofgoldwasraisedin1934to$35anounceproductionincreasedrapidly.ShortlyafterthestartofWorldWarⅡgoldmineswereclosedandthegovernmentdidnotpermitthemtoreopenuntil1945.Sincethentheproductionofgoldhasnotexceededtwomillionouncesayear. ThelargestproducinggoldmineintheUnitedStatesistheHomestakeMineinSouthDakotawhichyieldsabout575000ouncesofgoldeachyear.Otherminesscatteredthroughoutvariouspartsoftheworldproduceevenlargeramountsofthishighlyprizedandeagerlysoughtyellowishmaterial. Accordingtothetextwhichofthefollowingistrue
新时期党的干__伍建设的指导方针是实现干__伍
党的十六大报告指出推进党的作风建设要着力解决党的思想作风学风工作作风领导作风和干部生活作风方面的突出问题
__在党的十六大__贯彻三个代表重要思想必须把发展作为党执政兴国的第一要务不断开创现代化建设的新局面据此回答6～8题之所以必须把发展作为党执政兴国的第一要务从政治角度看是因为
__在全国宣传部长会议上的讲话中提出了一个极其重要的思想即在建设有中国特色社会主义发展社会主义市场经济过程中要坚持不懈地加强社会主义法制建设依法治国同时也要坚持不懈地加强社会主义道德建设以德治国这一重要思想①丰富了党的思想建设的内容②是对马克思主义国家学说的贡献和发展③是对我们党领导人民治理国家基本方略的完善和创新④是对建设有中国特色社会主义规律性认识的升华
Wesometimeshearthatessaysareanold-fashionedform.thatso-and-soisthelastessayistbutthefactsofthemarketplacearguequiteotherwise.Essaysofnearlyanykindaresomucheasierthanshortstoriesforawritertosellsomanymoreseeprintit’’sstrangethatthoughtwofineanthologiescollectionsremainthatpublishtheyear’’sbeststoriesnocomparablecollectionexistsforessays.Suchchangesinthereadingpublic’’stastearen’’talwaystothegoodneedlesstosay.Theartoftellingstoriespredatedevencavepaintingsurely;andifweeverfindourselveslivingincavesagainitwithpaintinganddrummingwillbetheonlyartleftaftermoviesnovelsphotographyessaysbiographyandalltheresthavegonedownthedrain―thearttobuildfrom. Essayshoweverhangsomewhereonalinebetweentwosturdypoles:thisiswhatIthinkandthisiswhatIam.Autobiographieswhicharen’’tnovelsaregenerallyextendedessaysindeed.Apersonalessayislikethehumanvoicetalkingitsorderbeingthemind’’snaturalflowinsteadofasystematizedoutlineofideas.Thoughmorechangeableorinformalthananarticleortreatisesomewhereitcontainsapointwhichisitsrealcenterevenifthepointcouldn’’tbeutteredinfewerwordsthantheessayisthasused.Essaysdon’’tusuallyboildowntoasummaryasarticlesdoandthestyleofthewriterhasanaptoitacombinationofpersonalityandoriginalityandenergeticlooseendsthatstanduplikethenap绒毛onapieceofwoolandcan’’tbebrushedflat.Essaysbelongtotheanimalkingdomwithasurfacethatgeneratessparkslikeacoatoffurcomparedwiththeflatconventionalcottonofthemagazinearticlewriterwhoworksinthevegetablekingdominstead.Butessaysontheotherhandmayhavefewerlevelsthanfictionbecausewearenotsupposedtoarguemuchabouttheirmeaning.Intheolddistinctionbetweenteachingandstorytellingtheessayisthowevercleverlyhetriestoconcealhisintentionsisabitofateacherorreformerandanessayisintendedtoconveythesamepointtoeachofus. Anessayistdoesn’’thavetotellthewholetruthandnothingbutthetruth;hecanshapeorshavehismemoriesaslongasthepurposeisservedofexplainingatruthfulpoint.Apersonalessayfrequentlyisnotautobiographicalataltbutwhatitdoeskeepincommonwithautobiographyisthatthroughitstoneandtumblingprogressionitconveysthequalityoftheauthor’’smind.Nothinggetsintheway.Becauseessaysaredirectlyconcernedwiththemindandthemind’’speculiaritytheveryfreedomthemindpossessesisconferredonthisbranchofliteraturethatdoeshonortoitandthefascinationofthemindisthefascinationoftheessay. EssaysarecharacterizedbyallofthefollowingEXCEPT
中__决定在县级以上党政领导班子领导干部中深入开展以讲学习讲政治讲正气为主要内容的党性党风教育这是为了
Inacompetitiveeconomytheconsumerusuallyhasthechoiceofseveraldifferentbrandsofthesameproduct.Yetunderneaththeirlabelstheseproductsareoftennearlyidentical.Onemanufacturer’’stoothpastetendstodifferverylittlefromanothermanufacturer’’s.Twodifferentbrandsofshampoomayvaryonlyinscentorcolor.Andthetobaccointwodifferentbrandsofcigarettesfrequentlycomesfromthesamefields.Thisclosesimilaritymeansthatashopperoftenhaslittlereasontochooseonebrandoveranother.Thusmanufacturersareconfrontedwithaproblem--howtokeepsaleshighenoughtostayinbusiness.Manufacturerssolvethisproblembyadvertising.Throughadvertisingeachmanufacturingcompanytriestoconvinceconsumersthatitsproductisspecial.Todothisthecompaniestrytoappealtoconsumersinvariousways.Infactadvertisementsmaybeclassifiedintothreetypesaccordingtothekindofappealstheyuse. Onetypeofadvertisementtriestoappealtotheconsumer’’sreasoningmind.Itmayofferaclaimthatseemsscientific.ForexampleitmaysaythatdentistsrecommendFlashtoothpasteoritmaydeclarethatWoofdogfoodcontainsaspecialvitamin-richingredientknownasK-9oritmayreportthatlaboratorytestsshowthatR.I.P.cigarettescontainfewerharmfulingredientsthanotherbrands.Insellingaproductthetruthofadvertisingmaybelessimportantthantheappearanceoftruth.Ascientificapproachgivestheappearanceoftruth. Anothertypeofadvertisementtriestoamusethepotentialbuyer.Productsthatareessentiallyboringsuchascleaningpowderorinsecticideareoftenadvertisedinanamusingmanner.Onewayofdoingthisistomaketheproductsappearalive.Theadvertisermaydrawlittlecartooneyesarmsandlegsonthecansofcleaningpowderandhavetheresultingfiguresscrubthesink.Adsofthissortaresillybutadvertisersbelievethatconsumersarelikelytorememberandbuytheproductsthattheconsumersassociatewithfun. Associatingtheproductwithsomethingpleasantisthetechniqueofthethirdtypeofappeal.Inthisclassareadsthatsuggestthattheproductwillsatisfysomebasichumandesires.Onesuchdesireisthewishtobeadmiredbyotherpeople.Manyautomobileadvertisementsareinthiscategory.Theyimplythatotherpeoplewilladmireyou--mayevenbejealous--whentheyseeyoudrivingthehotnewAardvarkcar.Thiskindofappealissometimesstrengthenedbyhiringafamouspersontoendorsetheproduct.Seeingthefamouspersontheconsumerissupposedtoreasonthus:EveryoneadmiresJudsonSmiththegreatfootballstar.JudsonSmithusedBuckworthyBanktraveler’’schecks.ThereforeifIuseBuckworthyBanktraveler’’scheckseveryonewilladmiremetoo.Someotherbasicdesiresthatadscommonlytrytoappealtoarethedesiresforsocialacceptancefinancialsecurityandsoon. OneonlyneedstolookthroughamagazineorwatchanhourofTVinordertoseeexamplesofthesethreedifferentadvertisingstrategies. Manufacturerstaketoadvertisingprimarily
__在党的十六大__贯彻三个代表重要思想必须把发展作为党执政兴国的第一要务不断开创现代化建设的新局面据此回答6～8题把发展作为党执政兴国的第一要务从哲学角度看是因为
ThestandardizededucationalorpsychologicalteststhatarewidelyusedtoaidinselectingclassifyingassigningorpromotingstudentsemployeesandmilitarypersonnelhavebeenthetargetofrecentattacksinbooksmagazinesthedailypressandeveninCongress.71.Thetargetiswrongforinattackingthetestscriticsdivertattentionfromthefaultthatlieswithillinformedorincompetentusers.Theteststhemselvesaremerelytoolswithcharacteristicsthatcanbemeasuredwithreasonableprecisionunderspecifiedconditions.Whethertheresultswillbevaluablemeaninglessorevenmisleadingdependspartlyuponthetoolitselfbutlargelyupontheuser. Allinformedpredictionsoffutureperformancearebaseduponsomeknowledgeofrelevantpastperformance:schoolgradesresearchproductivitysalesrecordsorwhateverisappropriate.72.Howwellthepredictionswillbevalidatedbylaterperformancedependsupontheamountreliabilityandappropriatenessoftheinformationusedandontheskillandwisdomwithwhichitisalwaysinterpreted.Anyonewhokeepscarefulscoreknowsthattheinformationavailableisalwaysincompleteandthatthepredictionsarealwayssubjecttoerror. Standardizedtestsshouldbeconsideredinthiscontext.Theyprovideaquickobjectivemethodofgettingsomekindsofinformationaboutwhatapersonlearnedtheskillshehasdevelopedorthekindofpersonheis.Theinformationsoobtainedhasqualitativelythesameadvantagesandshortcomingsasotherkindsofinformation.73.Whethertousetestsotherkindsofinformationorbothinaparticularsituationdependsthereforeupontheevidencefromexperienceconcerningcomparativevalidityanduponsuchfactorsascostandavailability. 74.Ingeneralthetestsworkmosteffectivelywhenthequalitiestobemeasuredcanbemostpreciselydefinedandleasteffectivelywhenwhatistobemeasuredorpredictedcannotbewelldefined.Properlyusedtheyprovidearapidmeansofgettingcomparableinformationaboutmanypeople.Sometimestheyidentifystudentswhosehighpotentialhasnotbeenpreviouslyrecognizedbuttherearemanythingstheydonotdo.75.Forexampletheydonotcompensateforgrosssocialinequalityandthusdonottellhowableanunderprivilegedyoungstermighthavebeenhadhegrownupundermorefavorablecircumstances.
阅读下列材料回答材料1 目前我国失业率呈上升趋势去年失业率约为4.5%十五期间年均新增劳动力800多万人目前下岗职工人数约1000万人农村剩余劳动力1.5亿人以上 材料2 据统计国民经济每增长一个百分点可以提供70万个就业岗位第三产业是我国吸纳劳动者就业的主体产业我国私营个体就业人员从1996年的7400多万人增加到2001年的1.2亿多人2002年党和国家出台了一系列扶持就业再就业的政策这一系列优惠政策将在3年内创造1300万个就业岗位 材料3 党的十六大报告指出就业是民生之本各级党委和政府必须把改善创业环境和增加就业岗位作为重要职责引导全社会转变就业观念推行灵活多样的就业形式鼓励自谋职业和自主创业完善就业培训和服务体系提高劳动者就业技能 联系材料23谈谈解决这一问题体现了哪些哲理
党的十六大报告指出推进党的作风建设要着力解决党的思想作风学风工作作风领导作风和干部生活作风方面的突出问题 为什么当前和今后一个时期要集中解决党的作风问题
全心全意地依靠工人阶级是因为
__在党的十六大__贯彻三个代表重要思想必须把发展作为党执政兴国的第一要务不断开创现代化建设的新局面据此回答6～8题坚持反对和防止腐败是全党的一项重大政治任务这是因为①腐败现象普遍存在已成为党风的主流②只有开展反腐败斗争才能保持党的先进性③腐败现象损害了人民的利益破坏了党群关系④不坚决惩治腐败党的执政地位就有丧失的危险
要坚持中国__的领导必须加强和改进党的领导加强和改进党的领导一定要以科学理论作指导三个代表重要思想之所以成为加强和改进党的建设的根本指导思想是因为
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