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个人的观念或行为由于真实的或想象的群体的影响或压力,而向与多数人相一致的方向变化的现象叫()。
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有关参照群体下列选项不正确的是
参照群体分为两类:一类是个人具有成员资格因而受到直接影响的群体,一类是个人不具备成员资格,但渴望加入或效仿的群体
参照群体通过展示新的观念、行为和生活方式对消费者产生影响
参照群体有时能够形成某种令人遵从的压力,影响着消费者的实际购买选择
参照群体是影响消费者购买行为的核心要素
遵从所来自的群体的压力可能是真实的也可能是想象的
是指那些直接或间接影响一个人的观念和行为的群体
自然群体
相关群体
社会群体
特殊群体
从众行为的特点包括①引起从众行为的群体压力既可以是真实的也可以是想象的②个体对群体压力的感知既可以是
①③④⑤
②③④⑤
③④⑤
①③④
①②③
个人的观念与行为由于群体的引导或压力而向与多数人相一致的方向变化的现象称为______
从众是指个人的观念和行为由于群众的引导或压力而向多数人相一致的方向变化的现象以下不是从众的现象的是
买彩票
足球赛后的骚乱
入乡随俗
人云亦云
个人的观念与行为由于群体的引导或压力而向与大多数人相一致的方向变化的现象称为
从众
依从
服从
遵从
个人的观念或行为由于真实的或想象的群体的影响或压力而向与多数人相一致的方向变化的现象叫
个人的观念或行为由于真实的或想象的群体的影响或压力而向大多数人相一致的方向变化的现象叫做
去个性化
从众
听从
服从
从众行为的特点包括①引起从众行为的群体压力既可以是真实的也可以是想象的②个体对群体压力的感知既可以是
①③④⑤
②③④⑤
③④⑤
①③④
①②③
从众指个人的观念和行为由于群众的引导或压力面临向与多数人相一 致的方向变化的现象下列不属于从众现象的
入乡随俗
足球赛后的骚乱
暴乱中跟大家一起破坏
买彩票
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C PresidentArlinghasputhislongawaitedeconomicrestructuringprogrambeforetheCongress.ItprovidesacoordinatedprogramofinvestmentcreditsresearchgrantseducationalreformsandtaxchangesdesignedtomakeAmericanindustrymorecompetitive.Thisisnecessarytoreversetheeconomicslideintounemploymentlackofgrowthandtradedeficitsthathaveplaguedtheeconomyforthepastsixyears. ThemostliberalwingofthePresident’spartyhascalledforstrongerandmoredirectaction.TheywantanincomespolicytocheckinflationwhileFederalfinancinghelpsrebuildindustrybehindawallofprotectivetariffs. TheRepublicanshoweverdecryeventhemodestgraduatedtaxincreasesinthePresident’sprogram.Theywanttaxcutsandamoreopenmarket.TheysayifFederalmoneyhastobeinjectedintotheeconomyletitthroughdefencespending. Boththesealternativesignoretheuniquenatureoftheeconomicproblembeforeus.Itisnotsimplyamatterofmarketsorfinancing.Thenewtechnologyallowsvastlyincreasedproductionforthoseabletomasterit.Butitalsothreatensthosewhofailtoadoptitwithpermanentsecondclasscitizenshipintheworldeconomy.Ifanindustrycannotleveritselfuptotheleadingstageoftechnologicaladvancesthenitwillnotbeabletocompeteeffectively.Ifitcannotdothisnoamountofgovernmentprotectionismoraccesstoforeignmarketscankeepitprofitableforlong.Withouttheprofitsandexperienceoftechnologicalexcellencetoreinvestthatindustrycanonlyfallstillfurtherbehinditsforeigncompetitors. SothecruxisthetechnologyandthatiswherethePresident’sprogramfocused.Thedangerisnotthataplanwillnotbepasseditisthattheideologuesofrightandleftwilldistortthebillwithamendmentsthatwillbluritsfocusontechnology.Theeconomicrestructuringplanshouldbepassedintact.Ifwefailtorestructureoureconomynowwemaynotgetasecondchance. WhatistherequirementofthemostliberalwingoftheDemocraticParty
C PresidentArlinghasputhislongawaitedeconomicrestructuringprogrambeforetheCongress.ItprovidesacoordinatedprogramofinvestmentcreditsresearchgrantseducationalreformsandtaxchangesdesignedtomakeAmericanindustrymorecompetitive.Thisisnecessarytoreversetheeconomicslideintounemploymentlackofgrowthandtradedeficitsthathaveplaguedtheeconomyforthepastsixyears. ThemostliberalwingofthePresident’spartyhascalledforstrongerandmoredirectaction.TheywantanincomespolicytocheckinflationwhileFederalfinancinghelpsrebuildindustrybehindawallofprotectivetariffs. TheRepublicanshoweverdecryeventhemodestgraduatedtaxincreasesinthePresident’sprogram.Theywanttaxcutsandamoreopenmarket.TheysayifFederalmoneyhastobeinjectedintotheeconomyletitthroughdefencespending. Boththesealternativesignoretheuniquenatureoftheeconomicproblembeforeus.Itisnotsimplyamatterofmarketsorfinancing.Thenewtechnologyallowsvastlyincreasedproductionforthoseabletomasterit.Butitalsothreatensthosewhofailtoadoptitwithpermanentsecondclasscitizenshipintheworldeconomy.Ifanindustrycannotleveritselfuptotheleadingstageoftechnologicaladvancesthenitwillnotbeabletocompeteeffectively.Ifitcannotdothisnoamountofgovernmentprotectionismoraccesstoforeignmarketscankeepitprofitableforlong.Withouttheprofitsandexperienceoftechnologicalexcellencetoreinvestthatindustrycanonlyfallstillfurtherbehinditsforeigncompetitors. SothecruxisthetechnologyandthatiswherethePresident’sprogramfocused.Thedangerisnotthataplanwillnotbepasseditisthattheideologuesofrightandleftwilldistortthebillwithamendmentsthatwillbluritsfocusontechnology.Theeconomicrestructuringplanshouldbepassedintact.Ifwefailtorestructureoureconomynowwemaynotgetasecondchance. Thedangertotheplanliesin.
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D WhereisLoveHowcanwefindLove Thepastagesofmanhaveallbeencarefullylabeledbyanthropologists.DescriptionslikePaleolithicManNeolithicManetc.neatlysumupthewholeperiods.WhenthetimecomesforanthropologiststoturntheirattentiontothetwentiethcenturytheywillsurelychoosethelabelLeglessMan.Historiesofthetimewillgosomethinglikethis:Inthetwentiethcenturypeopleforgothowtousetheirlegs.Menandwomenmovedaboutincarsbusesandtrainsfromaveryearlyage.Therewereliftsandescalatorsinalllargebuildingstopreventpeoplefromwalking.Thissituationwasforceduponearthdwellersofthattimebecauseofmileseachday.Butthesurprisingthingisthattheydidn’tusetheirlegsevenwhentheywentonholiday.Theybuiltcablerailwaysskiliftsandroadstothetopofeveryhugemountain.Allthebeautyspotsonearthweremarredbythepresenceoflargecarparks. Thefuturehistorybooksmightalsorecordthatweweredeprivedoftheuseofoureyes.Inourhurrytogetfromoneplacetoanotherwefailedtoseeanythingontheway.Airtravelgivesyouabird’seyeviewoftheworld—orevenlessifthewingoftheaircrafthappenstogetinyourway.Whenyoutravelbycarortrainablurredimageofthecountrysideconstantlysmearsthewindows.Cardriversinparticularareforeverobsessedwiththeurgetogoonandon:theyneverwanttostop.IsitthelureofthegreatmotorwaysorwhatAndasforseatravelithardlydeservesmention.Itisperfectlysummedupinthewordsoftheoldsong:IjoinedthenavytoseetheworldandwhatdidIseeIsawthesea.ThetypicaltwentiethcenturytraveleristhemanwhoalwayssaysI’vebeenthere.YoumentiontheremotestmostevocativeplacenamesintheworldlikeElDoradoKabulIrkutskandsomeoneisboundtosayI’vebeenthere—meaningIdrovethroughitat100milesanhouronthewaytosomewhereelse. Whenyoutravelathighspeedthepresentmeansnothing:youlivemainlyinthefuturebecauseyouspendmostofyourtimelookingforwardtoarrivingatsomeotherplace.Butactualarrivalwhenitisachievedismeaningless.Youwanttomoveonagain.Bytravelinglikethisyoususpendallexperience;thepresentceasestobeareality:youmightjustaswellbedead.Thetraveleronfootontheotherhandlivesconstantlyinthepresent.Forhimtravelingandarrivingareoneandthesamething:hearrivessomewherewitheverystephemakes.Heexperiencesthepresentmomentwithhiseyeshisearsandthewholeofhisbody.Attheendofhisjourneyhefeelsadeliciousphysicalweariness.Heknowsthatsound.Satisfyingsleepwillbehis:thejustrewardofalltruetravelers. Anthropologistslabelnowadays’menLeglessbecause.
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Theworld’sfirstsubwaywasbuiltinLondonin1863.AtthetimethegovernmentwaslookingforawaytoreducetrafficproblemsinthecityofLondon.Thepoorareasofthecityweresocrowdedwithpeoplethatitwasalmostimpossibleforhorsecarriagesthetaxisofthosedaystogetaround.ThecityofficialswereinterestedintryingtomakeitpossibleforworkerstoliveoutsideofLondonandtraveleasilytoworkeachday.Ifpeoplehadacheapandconvenientwaythattheycoulddependontogettoandfromworktheywouldrelocatetheirhomesoutsideofthecity.ThiswouldhelpeasethepressureoftoomanypeoplelivinginthepoorpartsofLondon.FromtheseproblemstheideaoftheLondonUndergroundthefirstsubwaysystemwasborn.TheplansforbuildingtheUndergroundmetwithseveralproblemsanddelaysbutthefirsttrackwasfinallyopenedinJanuary1863.Asteamtrainpulledthecarsalongthefirstundergroundtrackwhichwassixkilometers3.7mileslong.About30000peoplegotonthesubwaythefirstday.Ridersweretreatedtocomfortableseatsstandingupwhilethetrainwasmovingwasnotallowedandpleasantdecorationsinsideeachofthecars.Howeverthesmokefromtheenginesoonfilledtheairinthetunnelswithashandsootaswellaschemicalgases.Fanshadtobeputinthetunnelslatertokeeptheaircleanenoughforpeopletobreathe.Evenwithitsproblemsridingtheundergrounddidbecomepopular.Itcarriedninemillionridersinitsfirstyear.ModernsubwayshavecomealongwaysincetheearlydaysoftheLondonUnderground.Todaythereare94largeundergroundrapidtransitsystemsaroundtheworld.ThebusiestofthesesubwaysystemsistheTokyoMetrowhichopenedin1927.Thisefficientsubwayhastwobillionridersperyearand“pushers”workontheplatformsduringbusytraffichourstohelppushridersontotrains.Attimessubwaycarshavebeenpackedwithupto300people!ShoppingmallsbuiltinhightrafficstationswhereridersmovefromonetraintoanotherhavealsohelpedthepopularityofsubwaysinTokyo.StationslikethefamousGinzaSugoEkiGinzaConsolidatedStationincludeundergrounddepartmentstoresupermarketsrestaurantsandspecialtyshops.Shoppersneverhavetogoaboveground! WhichsentencecanbereplacedbythefollowingAlthoughthereweresuchproblemspeoplelovedtotakesubways.
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D WhereisLoveHowcanwefindLove Thepastagesofmanhaveallbeencarefullylabeledbyanthropologists.DescriptionslikePaleolithicManNeolithicManetc.neatlysumupthewholeperiods.WhenthetimecomesforanthropologiststoturntheirattentiontothetwentiethcenturytheywillsurelychoosethelabelLeglessMan.Historiesofthetimewillgosomethinglikethis:Inthetwentiethcenturypeopleforgothowtousetheirlegs.Menandwomenmovedaboutincarsbusesandtrainsfromaveryearlyage.Therewereliftsandescalatorsinalllargebuildingstopreventpeoplefromwalking.Thissituationwasforceduponearthdwellersofthattimebecauseofmileseachday.Butthesurprisingthingisthattheydidn’tusetheirlegsevenwhentheywentonholiday.Theybuiltcablerailwaysskiliftsandroadstothetopofeveryhugemountain.Allthebeautyspotsonearthweremarredbythepresenceoflargecarparks. Thefuturehistorybooksmightalsorecordthatweweredeprivedoftheuseofoureyes.Inourhurrytogetfromoneplacetoanotherwefailedtoseeanythingontheway.Airtravelgivesyouabird’seyeviewoftheworld—orevenlessifthewingoftheaircrafthappenstogetinyourway.Whenyoutravelbycarortrainablurredimageofthecountrysideconstantlysmearsthewindows.Cardriversinparticularareforeverobsessedwiththeurgetogoonandon:theyneverwanttostop.IsitthelureofthegreatmotorwaysorwhatAndasforseatravelithardlydeservesmention.Itisperfectlysummedupinthewordsoftheoldsong:IjoinedthenavytoseetheworldandwhatdidIseeIsawthesea.ThetypicaltwentiethcenturytraveleristhemanwhoalwayssaysI’vebeenthere.YoumentiontheremotestmostevocativeplacenamesintheworldlikeElDoradoKabulIrkutskandsomeoneisboundtosayI’vebeenthere—meaningIdrovethroughitat100milesanhouronthewaytosomewhereelse. Whenyoutravelathighspeedthepresentmeansnothing:youlivemainlyinthefuturebecauseyouspendmostofyourtimelookingforwardtoarrivingatsomeotherplace.Butactualarrivalwhenitisachievedismeaningless.Youwanttomoveonagain.Bytravelinglikethisyoususpendallexperience;thepresentceasestobeareality:youmightjustaswellbedead.Thetraveleronfootontheotherhandlivesconstantlyinthepresent.Forhimtravelingandarrivingareoneandthesamething:hearrivessomewherewitheverystephemakes.Heexperiencesthepresentmomentwithhiseyeshisearsandthewholeofhisbody.Attheendofhisjourneyhefeelsadeliciousphysicalweariness.Heknowsthatsound.Satisfyingsleepwillbehis:thejustrewardofalltruetravelers. Whydoestheauthorsayweweredeprivedoftheuseofoureyes
B Somepeoplebringoutthebestinyouinawaythatyoumightneverhavefullyrealizedonyourown.Mymomwasoneofthosepeople. MyfatherdiedwhenIwasninemonthsoldmakingmymomasinglemotherattheageofeighteen.WhileIwasgrowingupwelivedaveryhardlife.Wehadlittlemoneybutmymomgavemealotoflove.EachnightshesatmeonherlapandspokethewordsthatwouldchangemylifeKemmonsyouarecertaintobeagreatmanandyoucandoanythinginlifeifyouworkhardenoughtogetit. AtfourteenIwashitbyacarandthedoctorssaidIwouldneverwalkagain.EverydaymymotherspoketomeinhergentlelovingvoicetellingmethatnomatterwhatthosedoctorssaidIcouldwalkagainifIwantedtobadlyenough.ShedrovethatmessagesodeepintomyheartthatIfinallybelievedher.AyearlaterIreturnedtoschool—walkingonmyown! WhentheGreatDepression大萧条hitmymomlostherjob.ThenIleftschooltosupportthebothofus.AtthatmomentIwasdeterminednevertobepooragain. OvertheyearsIexperiencedvariouslevelsofbusinesssuccess.ButtherealturningpointoccurredonavacationItookwithmywifeandfivekidsin1951.Iwasdissatisfiedwiththesecondclasshotelsavailableforfamiliesandwasangrythattheychargedanextra$2foreachchild.ThatwastooexpensivefortheaverageAmericanfamily.ItoldmywifethatIwasgoingtoopenamotel汽车旅馆forfamiliesthatwouldneverchargeextraforchildren.Therewereplentyofdoubtersatthattime. NotsurprisinglyMomwasoneofmystrongestsupporters.Sheworkedbehindthedeskandevendesignedtheroomstyle.Asinanybusinessweexperiencedalotofchallenges.Butwithmymother’swordsdeeplyrootedinmysoulIneverdoubtedwewouldsucceed.Fifteenyearslaterwehadthelargesthotelsystemintheworld—HolidayInn.In1979mycompanyhad1759innsinmorethanfiftycountrieswithanincomeof$1billionayear. Youmaynothavestartedoutlifeinthebestsituations.Butifyoucanfindataskinlifeworthworkingforandbelieveinyourselfnothingcanstopyou. WhichofthefollowingledtoKemmons’successaccordingtothepassage
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D WhereisLoveHowcanwefindLove Thepastagesofmanhaveallbeencarefullylabeledbyanthropologists.DescriptionslikePaleolithicManNeolithicManetc.neatlysumupthewholeperiods.WhenthetimecomesforanthropologiststoturntheirattentiontothetwentiethcenturytheywillsurelychoosethelabelLeglessMan.Historiesofthetimewillgosomethinglikethis:Inthetwentiethcenturypeopleforgothowtousetheirlegs.Menandwomenmovedaboutincarsbusesandtrainsfromaveryearlyage.Therewereliftsandescalatorsinalllargebuildingstopreventpeoplefromwalking.Thissituationwasforceduponearthdwellersofthattimebecauseofmileseachday.Butthesurprisingthingisthattheydidn’tusetheirlegsevenwhentheywentonholiday.Theybuiltcablerailwaysskiliftsandroadstothetopofeveryhugemountain.Allthebeautyspotsonearthweremarredbythepresenceoflargecarparks. Thefuturehistorybooksmightalsorecordthatweweredeprivedoftheuseofoureyes.Inourhurrytogetfromoneplacetoanotherwefailedtoseeanythingontheway.Airtravelgivesyouabird’seyeviewoftheworld—orevenlessifthewingoftheaircrafthappenstogetinyourway.Whenyoutravelbycarortrainablurredimageofthecountrysideconstantlysmearsthewindows.Cardriversinparticularareforeverobsessedwiththeurgetogoonandon:theyneverwanttostop.IsitthelureofthegreatmotorwaysorwhatAndasforseatravelithardlydeservesmention.Itisperfectlysummedupinthewordsoftheoldsong:IjoinedthenavytoseetheworldandwhatdidIseeIsawthesea.ThetypicaltwentiethcenturytraveleristhemanwhoalwayssaysI’vebeenthere.YoumentiontheremotestmostevocativeplacenamesintheworldlikeElDoradoKabulIrkutskandsomeoneisboundtosayI’vebeenthere—meaningIdrovethroughitat100milesanhouronthewaytosomewhereelse. Whenyoutravelathighspeedthepresentmeansnothing:youlivemainlyinthefuturebecauseyouspendmostofyourtimelookingforwardtoarrivingatsomeotherplace.Butactualarrivalwhenitisachievedismeaningless.Youwanttomoveonagain.Bytravelinglikethisyoususpendallexperience;thepresentceasestobeareality:youmightjustaswellbedead.Thetraveleronfootontheotherhandlivesconstantlyinthepresent.Forhimtravelingandarrivingareoneandthesamething:hearrivessomewherewitheverystephemakes.Heexperiencesthepresentmomentwithhiseyeshisearsandthewholeofhisbody.Attheendofhisjourneyhefeelsadeliciousphysicalweariness.Heknowsthatsound.Satisfyingsleepwillbehis:thejustrewardofalltruetravelers. Whatdoesabird’seyeviewmean
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