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HuntingforajoblatelastyearlawyerGantRedmonstumbledacrossCareerBuilderajobdatabaseontheInternet.Hesearcheditwithnosuccessbutwasattractedbythesite’’spersonalsearchagent.It’’saninteractivefeaturethatletsvisitorskeyinjobcriteriasuchaslocationtitleandsalarythenE-mailsthemwhenamatchingpositionispostedinthedatabase.RedmonchosethekeywordslegalintellectualpropertyandWashingtonD.C.Threeweekslaterhegothisfirstnotificationofanopening.IstruckgoldsaysRedmonwhoE-mailedhisresumetotheemployerandwonapositionasin-housecounselforacompany. Withthousandsofcareer-relatedsitesontheInternetfindingpromisingopeningscanbetime-consumingandinefficient.Searchagentsreducetheneedforrepeatedvisitstothedatabases.ButalthoughasearchagentworkedforRedmoncareerexpertsseedrawbacks.Narrowingyourcriteriaforexamplemayworkagainstyou:Everytimeyouansweraquestionyoueliminateapossibilitysaysoneexpert. Foranyjobsearchyoushouldstartwithanarrowconceptwhatyouthinkyouwanttodo--thenbroadenit.Noneoftheseprogramsdothatsaysanotherexpert.There’’snocareercounselingimplicitinallofthis.Insteadthebeststrategyistousetheagentasakindoftipservicetokeepabreastofjobsinaparticulardatabase;whenyougetE-mailconsideritaremindertocheckthedatabaseagain.Iwouldnotrelyonagentsforfindingeverythingthatisaddedtoadatabasethatmightinterestmesaystheauthorofajob-searchingguide. Somesitesdesigntheiragentstotemptjobhunterstoreturn.WhenCareerSite’’sagentsendsoutmessagestothosewhohavesignedupforitsserviceforexampleitincludesonlythreepotentialjobs--thoseitconsidersthebestmatches.Theremaybemorematchesinthedatabase;jobhunterswillhavetovisitthesiteagaintofindthem--andtheydo.OnthedayafterwesendourmessagesweseeasharpincreaseinourtrafficsaysSethPeetsvicepresidentofmarketingforCareerSite. Eventhosewhoaren’’thuntingforjobsmayfindsearchagentsworthwhile.Someusethemtokeepaclosewatchonthedemandfortheirlineofworkorgatherinformationoncompensationtoannthemselveswhennegotiatingforaraise.AlthoughhappilyemployedRedmonmaintainshisagentatCareerBuilder.Youalwayskeepyoureyesopenhesays.Workingwithapersonalsearchagentmeanshavinganothersetofeyeslookingoutforyou. TheexpressiontipserviceLine4Paragraph3mostprobablymeans
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcenturyandthediffusionofprintinginthe15thand16thcenturies.Yetmuchhadhappened________Aswasdiscussedbeforeitwasnot______the19thcenturythatthenewspaperbecamethedominantpre-electronic______followinginthewakeofthepamphletandthebookandinthe________oftheperiodical.Itwasduringthesametimethatthecommunicationsrevolution________upbeginningwithtransporttherailwayandleading________throughthetelegraphthetelephoneradioandmotionpictures________the20th-centuryworldofthemotorcarandtheairplane.Noteveryoneseesthatprocessin________Itisimportanttodoso. Itisgenerallyrecognized________thattheintroductionofthecomputerintheearly20thcentury________bytheinventionoftheintegratedcircuitduringthe1960sradicallychangedtheprocess________itsimpactonthemediawasnotimmediately________Astimewentbycomputersbecamesmallerandmorepowerfulandtheybecamepersonaltooaswellas________withdisplaybecomingsharperandstorage________increasing.Theywerethoughtoflikepeople________generationswiththedistancebetweengenerationsmuch________. Itwaswithinthecomputeragethattheterminformationsocietybegantobewidelyusedtodescribethe________withinwhichwenowlive.Thecommunicationsrevolutionhas________bothworkandleisureandhowwethinkandfeelbothaboutplaceandtimebuttherehavebeen________viewsaboutitseconomicpoliticalsocialandculturalimplications.Benefitshavebeenweighed________harmfuloutcomes.Andgeneralizationshaveproveddifficult.
Ifyouintendusinghumorinyourtalktomakepeoplesmileyoumustknowhowtoidentifysharedexperiencesandproblems.Yourhumormustberelevanttotheaudienceandshouldhelptoshowthemthatyouareoneofthemorthatyouunderstandtheirsituationandareinsympathywiththeirpointofview.Dependingonwhomyouareaddressingtheproblemswillbedifferent.Ifyouaretalkingtoagroupofmanagersyoumayrefertothedisorganizedmethodsoftheirsecretaries;alternativelyifyouareaddressingsecretariesyoumaywanttocommentontheirdisorganizedbosses. HereisanexamplewhichIheardatanurses’’conventionofastorywhichworkswellbecausetheaudienceallsharedthesameviewofdoctors.AmanarrivesinheavenandisbeingshownaroundbySt.Peter.Heseeswonderfulaccommodationsbeautifulgardenssunnyweatherandsoon.Everyoneisverypeacefulpoliteandfriendlyuntilwaitinginalineforlunchthenewarrivalissuddenlypushedasidebyamaninawhitecoatwhorushestotheheadofthelinegrabshisfoodandstompsovertoatablebyhimself.WhoisthatthenewarrivalaskedSt.Peter.Ohthat’’sGodcamethereplybutsometimeshethinkshe’’sadoctor. Ifyouarepartofthegroupwhichyouareaddressingyouwillbeinapositiontoknowtheexperiencesandproblemswhicharecommontoallofyouandit’’11beappropriateforyoutomakeapassingremarkabouttheinediblecanteenfoodorthechairman’’snotoriousbadtasteinties.Withotheraudiencesyoumustn’’tattempttocutinwithhumorastheywillresentanoutsidermakingdisparagingremarksabouttheircanteenortheirchairman.YouwillbeonsafergroundifyousticktoscapegoatslikethePostOfficeorthetelephonesystem. Ifyoufeelawkwardbeinghumorousyoumustpracticesothatitbecomesmorenatural.Includeafewcasualandapparentlyoff-the-cuffremarkswhichyoucandeliverinarelaxedandunforcedmanner.Oftenit’’sthedeliverywhichcausestheaudiencetosmilesospeakslowlyandrememberthataraisedeyebroworanunbelievinglookmayhelptoshowthatyouaremakingalight-heartedremark. Lookforthehumor.Itoftencomesfromtheunexpected.AtwistonafamiliarquoteIfatfirstyoudon’’tsucceedgiveuporaplayonwordsoronasituation.Searchforexaggerationandunderstatements.Lookatyourtalkandpickoutafewwordsorsentenceswhichyoucanturnaboutandinjectwithhumor. Toachievethedesiredresulthumorousstoriesshouldbedelivered
PartBDirections:Youaregoingtoreadatextaboutthetopicofnuclearfusionfollowedbyalistofexamples.ChoosethebestexamplefromthelistA-Fforeachnumberedsubheading41-45.Thereisoneextraexamplewhichyoudonotneedtouse.MarkyouranswersonANSWERSHEET1.10pointsScientistssaytheyhaveachievedsmall-scalenuclearfusioninatabletopexperimentusingtriedandtruetechniquesthatareexpectedtogeneratefarlesscontroversythanpastsuchclaims.Thislatestexperimentreliedonatinycrystaltogenerateastrongelectricfield.WhiletheenergycreatedwastoosmalltoharnesscheapfusionpowerthetechniquecouldhavepotentialusesinmedicinespacecraftpropulsiontheoildrillingindustryandhomelandsecuritysaidSethPuttermanaphysicistattheUniversityofCaliforniaatLosAngeles.PuttermanandhiscolleaguesatUCLABrianNaranjoandJimGimzewskireporttheirresultsinThursday’sissueofthejournalNature.41.HelduptoridiculePreviousclaimsoftabletopfusionhavebeenmetwithskepticismandevenderisionbyphysicists.42.SoundtheoreticalbasisFusionexpertssaidtheUCLAexperimentwillfacefarlessskepticismbecauseitconformstowell-knownprinciplesofphysics.43.EnergyinwaitingFusionpowerhasbeentoutedastheultimateenergysourceandacleaneralternativetofossilfuelslikecoalandoil.Fossilfuelsareexpectedtorunshortinabout50years.44.ProcessoffusionIntheUCLAexperimentscientistsplacedatinycrystalthatcangenerateastrongelectricfieldintoavacuumchamberfilledwithdeuteriumgasaformofhydrogencapableoffusion.Thentheresearchersactivatedthecrystalbyheatingit.45.CommercialusesUCLA’sPuttermansaidfutureexperimentswillfocusonrefiningthetechniqueforpotentialcommercialusesincludingdesigningportableneutrongeneratorsthatcouldbeusedforoilwelldrillingorscanningluggageandcargoatairports.IntheNaturereportPuttermanandhiscolleaguessaidthecrystal-basedmethodcouldbeusedin"microthrustersforminiaturespacecraft."InsuchanapplicationthemethodwouldnotrelyonnuclearfusionforpowergenerationbutratheronionpropulsionPuttermansaid."Aswildasitisthatsaconservativeapplication"hesaid. [A]Infusionlightatomsarejoinedinahigh-temperatureprocessthatfreeslargeamountsofenergy.Itisconsideredenvironmentallyfriendlybecauseitproducesvirtuallynoairpollutionanddoesnotposethesafetyandlong-termradioactivewasteconcernsassociatedwithmodernnuclearpowerplantswhereheavyuraniumatomsaresplittocreateenergyinaprocessknownasfission. [B]Theresultingelectricfieldcreatedabeamofchargeddeuteriumatomsthatstruckanearbytargetwhichwasembeddedwithyetmoredeuterium.Whensomeofthedeuteriumatomsinthebeamcollidedwiththeircounterpartsinthetargettheyfused.Thereactiongaveoffanisotopeofheliumalongwithsubatomicparticlesknounasneutronsacharacteristicoffusion.Theexperimentdidnothoweverproducemoreenergythantheamountputin--anachievementthatwouldbeahugebreakthrough. [C]Anothertechniqueknownassonoluminescencegeneratesheatthroughthecollapseoftinybubblesinaliquid.Somescientistsclaimthatnuclearfusionoccursduringthereactionbutthoseclaimshavesparkedsharpdebate. [D]InaNaturecommentaryMichaelSaltmarshoftheOakRidgeNationalLaboratorysaidtheprocesswasinsomeways"remarkablylow-tech"drawinguponprinciplesthatwerefirstrecordedbytheGreekphilosopherTheophrastusin314B.C.."Thisdoesn’thaveanycontroversyinitbecausethey’reusingatriedandtruemethod"DavidRuzicprofessorofnuclearandplasmaengineeringattheUniversityofIllinoisatUrbana-ChampaigntoldTheAssociatedPress."There’snomysteryintermsofthephysics." [E]InoneofthemostnotablecasesDr.B.StanleyPonsoftheUniversityofUtahandMartinFleischmannofSouthamptonUniversityinEnglandshockedtheworldin1989whentheyannouncedthattheyhadachievedso-calledcoldfusionatroomtemperature.Theirworkwasdiscreditedafterrepeatedattemptstoreproduceitfailed. [F]Thetechnologyalsocouldconceivablygiverisetoimplantableradiationsourceswhichcouldtargetcancercellswhileminimizingdamagetohealthytissue."Youcouldbringatinycrystalintothebodyplaceitnexttoatumorturnontheradiationandblastthetumor"PuttermantoldMSNBC.com. 45
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcenturyandthediffusionofprintinginthe15thand16thcenturies.Yetmuchhadhappened________Aswasdiscussedbeforeitwasnot______the19thcenturythatthenewspaperbecamethedominantpre-electronic______followinginthewakeofthepamphletandthebookandinthe________oftheperiodical.Itwasduringthesametimethatthecommunicationsrevolution________upbeginningwithtransporttherailwayandleading________throughthetelegraphthetelephoneradioandmotionpictures________the20th-centuryworldofthemotorcarandtheairplane.Noteveryoneseesthatprocessin________Itisimportanttodoso. Itisgenerallyrecognized________thattheintroductionofthecomputerintheearly20thcentury________bytheinventionoftheintegratedcircuitduringthe1960sradicallychangedtheprocess________itsimpactonthemediawasnotimmediately________Astimewentbycomputersbecamesmallerandmorepowerfulandtheybecamepersonaltooaswellas________withdisplaybecomingsharperandstorage________increasing.Theywerethoughtoflikepeople________generationswiththedistancebetweengenerationsmuch________. Itwaswithinthecomputeragethattheterminformationsocietybegantobewidelyusedtodescribethe________withinwhichwenowlive.Thecommunicationsrevolutionhas________bothworkandleisureandhowwethinkandfeelbothaboutplaceandtimebuttherehavebeen________viewsaboutitseconomicpoliticalsocialandculturalimplications.Benefitshavebeenweighed________harmfuloutcomes.Andgeneralizationshaveproveddifficult.
Outline: 1presentsituation 2necessityoftheproject 3mysuggestion
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcenturyandthediffusionofprintinginthe15thand16thcenturies.Yetmuchhadhappened________Aswasdiscussedbeforeitwasnot______the19thcenturythatthenewspaperbecamethedominantpre-electronic______followinginthewakeofthepamphletandthebookandinthe________oftheperiodical.Itwasduringthesametimethatthecommunicationsrevolution________upbeginningwithtransporttherailwayandleading________throughthetelegraphthetelephoneradioandmotionpictures________the20th-centuryworldofthemotorcarandtheairplane.Noteveryoneseesthatprocessin________Itisimportanttodoso. Itisgenerallyrecognized________thattheintroductionofthecomputerintheearly20thcentury________bytheinventionoftheintegratedcircuitduringthe1960sradicallychangedtheprocess________itsimpactonthemediawasnotimmediately________Astimewentbycomputersbecamesmallerandmorepowerfulandtheybecamepersonaltooaswellas________withdisplaybecomingsharperandstorage________increasing.Theywerethoughtoflikepeople________generationswiththedistancebetweengenerationsmuch________. Itwaswithinthecomputeragethattheterminformationsocietybegantobewidelyusedtodescribethe________withinwhichwenowlive.Thecommunicationsrevolutionhas________bothworkandleisureandhowwethinkandfeelbothaboutplaceandtimebuttherehavebeen________viewsaboutitseconomicpoliticalsocialandculturalimplications.Benefitshavebeenweighed________harmfuloutcomes.Andgeneralizationshaveproveddifficult.Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcenturyandthediffusionofprintinginthe15thand16thcenturies.Yetmuchhadhappened________Aswasdiscussedbeforeitwasnot______the19thcenturythatthenewspaperbecamethedominantpre-electronic______followinginthewakeofthepamphletandthebookandinthe________oftheperiodical.Itwasduringthesametimethatthecommunicationsrevolution________upbeginningwithtransporttherailwayandleading________throughthetelegraphthetelephoneradioandmotionpictures________the20th-centuryworldofthemotorcarandtheairplane.Noteveryoneseesthatprocessin________Itisimportanttodoso. Itisgenerallyrecognized________thattheintroductionofthecomputerintheearly20thcentury________bytheinventionoftheintegratedcircuitduringthe1960sradicallychangedtheprocess________itsimpactonthemediawasnotimmediately________Astimewentbycomputersbecamesmallerandmorepowerfulandtheybecamepersonaltooaswellas________withdisplaybecomingsharperandstorage________increasing.Theywerethoughtoflikepeople________generationswiththedistancebetweengenerationsmuch________. Itwaswithinthecomputeragethattheterminformationsocietybegantobewidelyusedtodescribethe________withinwhichwenowlive.Thecommunicationsrevolutionhas________bothworkandleisureandhowwethinkandfeelbothaboutplaceandtimebuttherehavebeen________viewsaboutitseconomicpoliticalsocialandculturalimplications.Benefitshavebeenweighed________harmfuloutcomes.Andgeneralizationshaveproveddifficult.
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcenturyandthediffusionofprintinginthe15thand16thcenturies.Yetmuchhadhappened________Aswasdiscussedbeforeitwasnot______the19thcenturythatthenewspaperbecamethedominantpre-electronic______followinginthewakeofthepamphletandthebookandinthe________oftheperiodical.Itwasduringthesametimethatthecommunicationsrevolution________upbeginningwithtransporttherailwayandleading________throughthetelegraphthetelephoneradioandmotionpictures________the20th-centuryworldofthemotorcarandtheairplane.Noteveryoneseesthatprocessin________Itisimportanttodoso. Itisgenerallyrecognized________thattheintroductionofthecomputerintheearly20thcentury________bytheinventionoftheintegratedcircuitduringthe1960sradicallychangedtheprocess________itsimpactonthemediawasnotimmediately________Astimewentbycomputersbecamesmallerandmorepowerfulandtheybecamepersonaltooaswellas________withdisplaybecomingsharperandstorage________increasing.Theywerethoughtoflikepeople________generationswiththedistancebetweengenerationsmuch________. Itwaswithinthecomputeragethattheterminformationsocietybegantobewidelyusedtodescribethe________withinwhichwenowlive.Thecommunicationsrevolutionhas________bothworkandleisureandhowwethinkandfeelbothaboutplaceandtimebuttherehavebeen________viewsaboutitseconomicpoliticalsocialandculturalimplications.Benefitshavebeenweighed________harmfuloutcomes.Andgeneralizationshaveproveddifficult.
HuntingforajoblatelastyearlawyerGantRedmonstumbledacrossCareerBuilderajobdatabaseontheInternet.Hesearcheditwithnosuccessbutwasattractedbythesite’’spersonalsearchagent.It’’saninteractivefeaturethatletsvisitorskeyinjobcriteriasuchaslocationtitleandsalarythenE-mailsthemwhenamatchingpositionispostedinthedatabase.RedmonchosethekeywordslegalintellectualpropertyandWashingtonD.C.Threeweekslaterhegothisfirstnotificationofanopening.IstruckgoldsaysRedmonwhoE-mailedhisresumetotheemployerandwonapositionasin-housecounselforacompany. Withthousandsofcareer-relatedsitesontheInternetfindingpromisingopeningscanbetime-consumingandinefficient.Searchagentsreducetheneedforrepeatedvisitstothedatabases.ButalthoughasearchagentworkedforRedmoncareerexpertsseedrawbacks.Narrowingyourcriteriaforexamplemayworkagainstyou:Everytimeyouansweraquestionyoueliminateapossibilitysaysoneexpert. Foranyjobsearchyoushouldstartwithanarrowconceptwhatyouthinkyouwanttodo--thenbroadenit.Noneoftheseprogramsdothatsaysanotherexpert.There’’snocareercounselingimplicitinallofthis.Insteadthebeststrategyistousetheagentasakindoftipservicetokeepabreastofjobsinaparticulardatabase;whenyougetE-mailconsideritaremindertocheckthedatabaseagain.Iwouldnotrelyonagentsforfindingeverythingthatisaddedtoadatabasethatmightinterestmesaystheauthorofajob-searchingguide. Somesitesdesigntheiragentstotemptjobhunterstoreturn.WhenCareerSite’’sagentsendsoutmessagestothosewhohavesignedupforitsserviceforexampleitincludesonlythreepotentialjobs--thoseitconsidersthebestmatches.Theremaybemorematchesinthedatabase;jobhunterswillhavetovisitthesiteagaintofindthem--andtheydo.OnthedayafterwesendourmessagesweseeasharpincreaseinourtrafficsaysSethPeetsvicepresidentofmarketingforCareerSite. Eventhosewhoaren’’thuntingforjobsmayfindsearchagentsworthwhile.Someusethemtokeepaclosewatchonthedemandfortheirlineofworkorgatherinformationoncompensationtoannthemselveswhennegotiatingforaraise.AlthoughhappilyemployedRedmonmaintainshisagentatCareerBuilder.Youalwayskeepyoureyesopenhesays.Workingwithapersonalsearchagentmeanshavinganothersetofeyeslookingoutforyou. Whichofthefollowingistrueaccordingtothetext
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcenturyandthediffusionofprintinginthe15thand16thcenturies.Yetmuchhadhappened________Aswasdiscussedbeforeitwasnot______the19thcenturythatthenewspaperbecamethedominantpre-electronic______followinginthewakeofthepamphletandthebookandinthe________oftheperiodical.Itwasduringthesametimethatthecommunicationsrevolution________upbeginningwithtransporttherailwayandleading________throughthetelegraphthetelephoneradioandmotionpictures________the20th-centuryworldofthemotorcarandtheairplane.Noteveryoneseesthatprocessin________Itisimportanttodoso. Itisgenerallyrecognized________thattheintroductionofthecomputerintheearly20thcentury________bytheinventionoftheintegratedcircuitduringthe1960sradicallychangedtheprocess________itsimpactonthemediawasnotimmediately________Astimewentbycomputersbecamesmallerandmorepowerfulandtheybecamepersonaltooaswellas________withdisplaybecomingsharperandstorage________increasing.Theywerethoughtoflikepeople________generationswiththedistancebetweengenerationsmuch________. Itwaswithinthecomputeragethattheterminformationsocietybegantobewidelyusedtodescribethe________withinwhichwenowlive.Thecommunicationsrevolutionhas________bothworkandleisureandhowwethinkandfeelbothaboutplaceandtimebuttherehavebeen________viewsaboutitseconomicpoliticalsocialandculturalimplications.Benefitshavebeenweighed________harmfuloutcomes.Andgeneralizationshaveproveddifficult.
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcenturyandthediffusionofprintinginthe15thand16thcenturies.Yetmuchhadhappened________Aswasdiscussedbeforeitwasnot______the19thcenturythatthenewspaperbecamethedominantpre-electronic______followinginthewakeofthepamphletandthebookandinthe________oftheperiodical.Itwasduringthesametimethatthecommunicationsrevolution________upbeginningwithtransporttherailwayandleading________throughthetelegraphthetelephoneradioandmotionpictures________the20th-centuryworldofthemotorcarandtheairplane.Noteveryoneseesthatprocessin________Itisimportanttodoso. Itisgenerallyrecognized________thattheintroductionofthecomputerintheearly20thcentury________bytheinventionoftheintegratedcircuitduringthe1960sradicallychangedtheprocess________itsimpactonthemediawasnotimmediately________Astimewentbycomputersbecamesmallerandmorepowerfulandtheybecamepersonaltooaswellas________withdisplaybecomingsharperandstorage________increasing.Theywerethoughtoflikepeople________generationswiththedistancebetweengenerationsmuch________. Itwaswithinthecomputeragethattheterminformationsocietybegantobewidelyusedtodescribethe________withinwhichwenowlive.Thecommunicationsrevolutionhas________bothworkandleisureandhowwethinkandfeelbothaboutplaceandtimebuttherehavebeen________viewsaboutitseconomicpoliticalsocialandculturalimplications.Benefitshavebeenweighed________harmfuloutcomes.Andgeneralizationshaveproveddifficult.
PartCDirections:ReadthefollowingtextcarefullyandthentranslatetheunderlinedsegmentsintoChinese.YourtranslationshouldbewrittenclearlyonANSWERSHEET2.10pointsThroughnecessityJapanhasadoptedthebicycleasanessentialcomponentoftransportation.Theislandnation’slimitedgeographyhighdensityandlackofpetroleummakesitanideallocationforsmallefficientbicycles.46ThedestructionofJapan’sinfrastructureduringthesecondworldwarforcedcitizenstoemploynon-motorizedmeansoftransportationuntilthenation’shighspeedrailwaysweredevelopedinthe1950s.WithrenewedinfrastructureinplacetheJapanesewerequicktorejectbicyclinganditspost-warreconstructionconnotationsandtooktoridingcollectorbusestoandfromrailwaystations.Thebussystembegantobeoverburdenedinthelate1960sandridersbegantofindthesystemslowexpensiveandinconvenient.47Thedisincentivesofbustravelandsurgingenvironmentalconcernsassociatedwithmotorizedtravelinitiatedashiftinpublicopinioninfavorofbicyclingandbikeownershipbegantogrowat10%annually.BicyclesinundatedrailwaystationsandcausedabikepollutionproblemincitingtheMinistryofTransportationandMinistryofConstructiontotakeactionandbuild22000bicycleparkingspacesin1973.Japanesebikeownershipdoubledbetween1975and1977demandingadditionalconstructionprojectsin1978.TheJapanesegovernmentrecognizedthatbiketravelwasfavorabletoothermodesoftransportformanyreasons.Bikingrequiresnopetroleumandcyclistsconsumeonly32caloriespermilecomparedtoautomobiles’1800cal/mdemand.Cyclists’respirationcontributeascant2gramsofcarbondioxideperpassengermilewhilesingle-occupancyautomobileemits85Co2gramspermile.48Ontheroadeightcyclistscanoccupythespaceneededforoneautomobileandwhenstoppedtwentybikescanbeparkedwherethereisspaceforjustoneautomobile.Theseadvantagespromptedthegovernmenttoconsiderotherwaystopromotebiketravelincludingconsiderableurbandesignchangesandtheadditionof37000milesofbike/pedestrianpathwaysduringthe1970s.Fromanenergypollutionanddensitystandpointthebicycleismoreefficientthatanyothermodeofshort-triptravel.49Becausecommutersarereluctanttopedalmorethanaboutfourmilesrailwaystationsarelocatednearresidentialareastothatcommuterswillbewillingtopedaltothenearesttrainstop;innovationsinhigh-densitybicycleparkingofferstravelersinthebusieststationssafefullyautomatedmechanicalstoragefacilities.Constructionofthemostexpensivefacilitiescost$2000perbikecomparedto$4000to$18000forasingleautomobileparkingspaceintheUnitedStates.50Japaneseinvestmentsinbicycleinfrastructureareoffsetbysavingsinsubsidizedbussystemsasbicyclegrowthhassurpassedbusridershipgrowth;atsomerailwaystationsmorethan50%ofcommutersarrivebybike. Becausecommutersarereluctanttopedalmorethanaboutfourmilesrailwaystationsarelocatednearresidentialareastothatcommuterswillbewillingtopedaltothenearesttrainstop;innovationsinhigh-densitybicycleparkingofferstravelersinthebusieststationssafefullyautomatedmechanicalstoragefacilities.
Ifyouintendusinghumorinyourtalktomakepeoplesmileyoumustknowhowtoidentifysharedexperiencesandproblems.Yourhumormustberelevanttotheaudienceandshouldhelptoshowthemthatyouareoneofthemorthatyouunderstandtheirsituationandareinsympathywiththeirpointofview.Dependingonwhomyouareaddressingtheproblemswillbedifferent.Ifyouaretalkingtoagroupofmanagersyoumayrefertothedisorganizedmethodsoftheirsecretaries;alternativelyifyouareaddressingsecretariesyoumaywanttocommentontheirdisorganizedbosses. HereisanexamplewhichIheardatanurses’’conventionofastorywhichworkswellbecausetheaudienceallsharedthesameviewofdoctors.AmanarrivesinheavenandisbeingshownaroundbySt.Peter.Heseeswonderfulaccommodationsbeautifulgardenssunnyweatherandsoon.Everyoneisverypeacefulpoliteandfriendlyuntilwaitinginalineforlunchthenewarrivalissuddenlypushedasidebyamaninawhitecoatwhorushestotheheadofthelinegrabshisfoodandstompsovertoatablebyhimself.WhoisthatthenewarrivalaskedSt.Peter.Ohthat’’sGodcamethereplybutsometimeshethinkshe’’sadoctor. Ifyouarepartofthegroupwhichyouareaddressingyouwillbeinapositiontoknowtheexperiencesandproblemswhicharecommontoallofyouandit’’11beappropriateforyoutomakeapassingremarkabouttheinediblecanteenfoodorthechairman’’snotoriousbadtasteinties.Withotheraudiencesyoumustn’’tattempttocutinwithhumorastheywillresentanoutsidermakingdisparagingremarksabouttheircanteenortheirchairman.YouwillbeonsafergroundifyousticktoscapegoatslikethePostOfficeorthetelephonesystem. Ifyoufeelawkwardbeinghumorousyoumustpracticesothatitbecomesmorenatural.Includeafewcasualandapparentlyoff-the-cuffremarkswhichyoucandeliverinarelaxedandunforcedmanner.Oftenit’’sthedeliverywhichcausestheaudiencetosmilesospeakslowlyandrememberthataraisedeyebroworanunbelievinglookmayhelptoshowthatyouaremakingalight-heartedremark. Lookforthehumor.Itoftencomesfromtheunexpected.AtwistonafamiliarquoteIfatfirstyoudon’’tsucceedgiveuporaplayonwordsoronasituation.Searchforexaggerationandunderstatements.Lookatyourtalkandpickoutafewwordsorsentenceswhichyoucanturnaboutandinjectwithhumor. Thejokeaboutdoctorsimpliesthatintheeyesofnursestheyare
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcenturyandthediffusionofprintinginthe15thand16thcenturies.Yetmuchhadhappened________Aswasdiscussedbeforeitwasnot______the19thcenturythatthenewspaperbecamethedominantpre-electronic______followinginthewakeofthepamphletandthebookandinthe________oftheperiodical.Itwasduringthesametimethatthecommunicationsrevolution________upbeginningwithtransporttherailwayandleading________throughthetelegraphthetelephoneradioandmotionpictures________the20th-centuryworldofthemotorcarandtheairplane.Noteveryoneseesthatprocessin________Itisimportanttodoso. Itisgenerallyrecognized________thattheintroductionofthecomputerintheearly20thcentury________bytheinventionoftheintegratedcircuitduringthe1960sradicallychangedtheprocess________itsimpactonthemediawasnotimmediately________Astimewentbycomputersbecamesmallerandmorepowerfulandtheybecamepersonaltooaswellas________withdisplaybecomingsharperandstorage________increasing.Theywerethoughtoflikepeople________generationswiththedistancebetweengenerationsmuch________. Itwaswithinthecomputeragethattheterminformationsocietybegantobewidelyusedtodescribethe________withinwhichwenowlive.Thecommunicationsrevolutionhas________bothworkandleisureandhowwethinkandfeelbothaboutplaceandtimebuttherehavebeen________viewsaboutitseconomicpoliticalsocialandculturalimplications.Benefitshavebeenweighed________harmfuloutcomes.Andgeneralizationshaveproveddifficult.
Alargeproportionofthestudiesofbehaviorusedanimalsassubjectsespeciallypigeonsratsandrabbits.Thereareanumberofreasonswhyresearchersinthisfieldfrequentlychoosetoconducttheirexperimentswithnonhumansubjects.Firstofallthepossibilityofaplaceboeffectisminimizedwithanimalsubjects.46Whereasahumansubject’’sbehaviormaybedrasticallyalteredbytheknowledgethatheorsheisbeingobservedthisisunlikelywithanimalsubjectsbecausemoststudieswithanimalsubjectsareconductedinsuchawaythattheanimaldoesnotknowitsbehaviorisbeingmonitoredandrecorded.Furthermoreitisunlikelythatananimalsubjectwillbemotivatedeithertopleaseordispleasetheexperimenteramotivethatcanruinastudywithhumansubjects.Asecondreasonforusinganimalsubjectsisconvenience.Thespeciesmostcommonlyusedassubjectsareeasyandinexpensivetocareforandanimalsofaspecificageandsexcanbeobtainedinanyquantitiestheexperimenterneeds.47Onceanimalsubjectsareobtainedtheirparticipationisasregularastheexperimenter’’s--animalsubjectsneverfailtoshowupfortheirappointmentswhichisunfortunatelynotthecasewithhumansubjects. 48Probablythebiggestadvantageofdomesticatedanimalsubjectsisthattheirenvironmentcanbecontrolledtoamuchgreaterextentthanispossiblewitheitherwildanimalsorhumansubjects.Thisisespeciallyimportantinexperimentsonlearningwherepreviousexperiencecanhavealargeeffectonasubject’’sperformanceinanewlearningsituation.Likewiseifahumansubjecttriestosolvesomemysteryaspartofalearningexperimenttheexperimentercannotbesurehowmanysimilarproblemsthesubjecthasencounteredinhislifetime.49Whenanimalsarebredandraisedinthelaboratoryhowevertheirenvironmentscanbeconstructedtomakesurethattheyhavenocontactwithobjectsoreventssimilartothosetheywillencounterintheexperiment. Afinalreasonforusinganimalsubjectsisthatofcomparativesimplicity.50JustasachildtryingtolearnelectricityisbetteroffstartingwithaflashlightthanaradioresearchersmayhaveabetterchanceofdiscoveringthebasicprinciplesoflearningbyexaminingcreaturesthatarelessintelligentandlesscomplexthanhumanbeingsTheassumptionhereisthatalthoughhumanbeingsdifferfromotheranimalsinsomerespectstheyarealsosimilarinsomerespectsanditisthesecommonalitiesthatcanbeinvestigatedwithanimalsubjects.
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcenturyandthediffusionofprintinginthe15thand16thcenturies.Yetmuchhadhappened________Aswasdiscussedbeforeitwasnot______the19thcenturythatthenewspaperbecamethedominantpre-electronic______followinginthewakeofthepamphletandthebookandinthe________oftheperiodical.Itwasduringthesametimethatthecommunicationsrevolution________upbeginningwithtransporttherailwayandleading________throughthetelegraphthetelephoneradioandmotionpictures________the20th-centuryworldofthemotorcarandtheairplane.Noteveryoneseesthatprocessin________Itisimportanttodoso. Itisgenerallyrecognized________thattheintroductionofthecomputerintheearly20thcentury________bytheinventionoftheintegratedcircuitduringthe1960sradicallychangedtheprocess________itsimpactonthemediawasnotimmediately________Astimewentbycomputersbecamesmallerandmorepowerfulandtheybecamepersonaltooaswellas________withdisplaybecomingsharperandstorage________increasing.Theywerethoughtoflikepeople________generationswiththedistancebetweengenerationsmuch________. Itwaswithinthecomputeragethattheterminformationsocietybegantobewidelyusedtodescribethe________withinwhichwenowlive.Thecommunicationsrevolutionhas________bothworkandleisureandhowwethinkandfeelbothaboutplaceandtimebuttherehavebeen________viewsaboutitseconomicpoliticalsocialandculturalimplications.Benefitshavebeenweighed________harmfuloutcomes.Andgeneralizationshaveproveddifficult.
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcenturyandthediffusionofprintinginthe15thand16thcenturies.Yetmuchhadhappened________Aswasdiscussedbeforeitwasnot______the19thcenturythatthenewspaperbecamethedominantpre-electronic______followinginthewakeofthepamphletandthebookandinthe________oftheperiodical.Itwasduringthesametimethatthecommunicationsrevolution________upbeginningwithtransporttherailwayandleading________throughthetelegraphthetelephoneradioandmotionpictures________the20th-centuryworldofthemotorcarandtheairplane.Noteveryoneseesthatprocessin________Itisimportanttodoso. Itisgenerallyrecognized________thattheintroductionofthecomputerintheearly20thcentury________bytheinventionoftheintegratedcircuitduringthe1960sradicallychangedtheprocess________itsimpactonthemediawasnotimmediately________Astimewentbycomputersbecamesmallerandmorepowerfulandtheybecamepersonaltooaswellas________withdisplaybecomingsharperandstorage________increasing.Theywerethoughtoflikepeople________generationswiththedistancebetweengenerationsmuch________. Itwaswithinthecomputeragethattheterminformationsocietybegantobewidelyusedtodescribethe________withinwhichwenowlive.Thecommunicationsrevolutionhas________bothworkandleisureandhowwethinkandfeelbothaboutplaceandtimebuttherehavebeen________viewsaboutitseconomicpoliticalsocialandculturalimplications.Benefitshavebeenweighed________harmfuloutcomes.Andgeneralizationshaveproveddifficult.
PartCDirections:ReadthefollowingtextcarefullyandthentranslatetheunderlinedsegmentsintoChinese.YourtranslationshouldbewrittenclearlyonANSWERSHEET2.10pointsThroughnecessityJapanhasadoptedthebicycleasanessentialcomponentoftransportation.Theislandnation’slimitedgeographyhighdensityandlackofpetroleummakesitanideallocationforsmallefficientbicycles.46ThedestructionofJapan’sinfrastructureduringthesecondworldwarforcedcitizenstoemploynon-motorizedmeansoftransportationuntilthenation’shighspeedrailwaysweredevelopedinthe1950s.WithrenewedinfrastructureinplacetheJapanesewerequicktorejectbicyclinganditspost-warreconstructionconnotationsandtooktoridingcollectorbusestoandfromrailwaystations.Thebussystembegantobeoverburdenedinthelate1960sandridersbegantofindthesystemslowexpensiveandinconvenient.47Thedisincentivesofbustravelandsurgingenvironmentalconcernsassociatedwithmotorizedtravelinitiatedashiftinpublicopinioninfavorofbicyclingandbikeownershipbegantogrowat10%annually.BicyclesinundatedrailwaystationsandcausedabikepollutionproblemincitingtheMinistryofTransportationandMinistryofConstructiontotakeactionandbuild22000bicycleparkingspacesin1973.Japanesebikeownershipdoubledbetween1975and1977demandingadditionalconstructionprojectsin1978.TheJapanesegovernmentrecognizedthatbiketravelwasfavorabletoothermodesoftransportformanyreasons.Bikingrequiresnopetroleumandcyclistsconsumeonly32caloriespermilecomparedtoautomobiles’1800cal/mdemand.Cyclists’respirationcontributeascant2gramsofcarbondioxideperpassengermilewhilesingle-occupancyautomobileemits85Co2gramspermile.48Ontheroadeightcyclistscanoccupythespaceneededforoneautomobileandwhenstoppedtwentybikescanbeparkedwherethereisspaceforjustoneautomobile.Theseadvantagespromptedthegovernmenttoconsiderotherwaystopromotebiketravelincludingconsiderableurbandesignchangesandtheadditionof37000milesofbike/pedestrianpathwaysduringthe1970s.Fromanenergypollutionanddensitystandpointthebicycleismoreefficientthatanyothermodeofshort-triptravel.49Becausecommutersarereluctanttopedalmorethanaboutfourmilesrailwaystationsarelocatednearresidentialareastothatcommuterswillbewillingtopedaltothenearesttrainstop;innovationsinhigh-densitybicycleparkingofferstravelersinthebusieststationssafefullyautomatedmechanicalstoragefacilities.Constructionofthemostexpensivefacilitiescost$2000perbikecomparedto$4000to$18000forasingleautomobileparkingspaceintheUnitedStates.50Japaneseinvestmentsinbicycleinfrastructureareoffsetbysavingsinsubsidizedbussystemsasbicyclegrowthhassurpassedbusridershipgrowth;atsomerailwaystationsmorethan50%ofcommutersarrivebybike. Thedisincentivesofbustravelandsurgingenvironmentalconcernsassociatedwithmotorizedtravelinitiatedashiftinpublicopinioninfavorofbicyclingandbikeownershipbegantogrowat10%annually.
HuntingforajoblatelastyearlawyerGantRedmonstumbledacrossCareerBuilderajobdatabaseontheInternet.Hesearcheditwithnosuccessbutwasattractedbythesite’’spersonalsearchagent.It’’saninteractivefeaturethatletsvisitorskeyinjobcriteriasuchaslocationtitleandsalarythenE-mailsthemwhenamatchingpositionispostedinthedatabase.RedmonchosethekeywordslegalintellectualpropertyandWashingtonD.C.Threeweekslaterhegothisfirstnotificationofanopening.IstruckgoldsaysRedmonwhoE-mailedhisresumetotheemployerandwonapositionasin-housecounselforacompany. Withthousandsofcareer-relatedsitesontheInternetfindingpromisingopeningscanbetime-consumingandinefficient.Searchagentsreducetheneedforrepeatedvisitstothedatabases.ButalthoughasearchagentworkedforRedmoncareerexpertsseedrawbacks.Narrowingyourcriteriaforexamplemayworkagainstyou:Everytimeyouansweraquestionyoueliminateapossibilitysaysoneexpert. Foranyjobsearchyoushouldstartwithanarrowconceptwhatyouthinkyouwanttodo--thenbroadenit.Noneoftheseprogramsdothatsaysanotherexpert.There’’snocareercounselingimplicitinallofthis.Insteadthebeststrategyistousetheagentasakindoftipservicetokeepabreastofjobsinaparticulardatabase;whenyougetE-mailconsideritaremindertocheckthedatabaseagain.Iwouldnotrelyonagentsforfindingeverythingthatisaddedtoadatabasethatmightinterestmesaystheauthorofajob-searchingguide. Somesitesdesigntheiragentstotemptjobhunterstoreturn.WhenCareerSite’’sagentsendsoutmessagestothosewhohavesignedupforitsserviceforexampleitincludesonlythreepotentialjobs--thoseitconsidersthebestmatches.Theremaybemorematchesinthedatabase;jobhunterswillhavetovisitthesiteagaintofindthem--andtheydo.OnthedayafterwesendourmessagesweseeasharpincreaseinourtrafficsaysSethPeetsvicepresidentofmarketingforCareerSite. Eventhosewhoaren’’thuntingforjobsmayfindsearchagentsworthwhile.Someusethemtokeepaclosewatchonthedemandfortheirlineofworkorgatherinformationoncompensationtoannthemselveswhennegotiatingforaraise.AlthoughhappilyemployedRedmonmaintainshisagentatCareerBuilder.Youalwayskeepyoureyesopenhesays.Workingwithapersonalsearchagentmeanshavinganothersetofeyeslookingoutforyou. HowdidRedmonfindhisjob
WhydosomanyAmericansdistrustwhattheyreadintheirnewspapersTheAmericanSocietyofNewspaperEditorsistryingtoanswerthispainfulquestion.Theorganizationisdeepintoalongself-analysisknownasthejournalismcredibilityproject. Sadtosaythisprojecthasturnedouttobemostlylow-levelfindingsaboutfactualerrorsandspellingandgrammarmistakescombinedwithlotsofhead-scratchingpuzzlementaboutwhatintheworldthosereadersreallywant. Butthesourcesofdistrustgowaydeeper.Mostjournalistslearntoseetheworldthroughasetofstandardtemplatespatternsintowhichtheyplugeachday’’sevents.Inotherwordsthereisaconventionalstorylineinthenewsroomculturethatprovidesabackboneandaready-madenarrativestructureforotherwiseconfusingnews. Thereexistsasocialandculturaldisconnectbetweenjournalistsandtheirreaderswhichhelpsexplainwhythestandardtemplatesofthenewsroomseemalientomanyreaders.Inarecentsurveyquestionnairesweresenttoreportersinfivemiddle-sizecitiesaroundthecountryplusonelargemetropolitanarea.Thenresidentsinthesecommunitieswerephonedatrandomandaskedthesamequestions. RepliesshowthatcomparedwithotherAmericansjournalistsaremorelikelytoliveinupscaleneighborhoodshavemaidsownMercedesesandtradestocksandthey’’relesslikelytogotochurchdovolunteerworkorputdownrootsinacommunity. Reporterstendtobepartofabroadlydefinedsocialandculturalelitesotheirworktendstoreflecttheconventionalvaluesofthiselite.Theastonishingdistrustofthenewsmediaisn’’trootedininaccuracyorpoorreportorialskillsbutinthedailyclashofworldviewsbetweenreportersandtheirreaders. Thisisanexplosivesituationforanyindustryparticularlyadecliningone.Hereisatroubledbusinessthatkeepshiringemployeeswhoseattitudesvastlyannoythecustomers.Thenitsponsorslotsofsymposiumsandacredibilityprojectdedicatedtowonderingwhycustomersareannoyedandfleeinginlargenumbers.Butitneverseemstogetaroundtonoticingtheculturalandclassbiasesthatsomanyformerbuyersarecomplainingabout.Ifitdiditwouldopenupitsdiversityprogramnowfocusednarrowlyonraceandgenderandlookforreporterswhodifferbroadlybyoutlookvalueseducationandclass. Whatisthepassagemainlyabout
Alargeproportionofthestudiesofbehaviorusedanimalsassubjectsespeciallypigeonsratsandrabbits.Thereareanumberofreasonswhyresearchersinthisfieldfrequentlychoosetoconducttheirexperimentswithnonhumansubjects.Firstofallthepossibilityofaplaceboeffectisminimizedwithanimalsubjects.46Whereasahumansubject’’sbehaviormaybedrasticallyalteredbytheknowledgethatheorsheisbeingobservedthisisunlikelywithanimalsubjectsbecausemoststudieswithanimalsubjectsareconductedinsuchawaythattheanimaldoesnotknowitsbehaviorisbeingmonitoredandrecorded.Furthermoreitisunlikelythatananimalsubjectwillbemotivatedeithertopleaseordispleasetheexperimenteramotivethatcanruinastudywithhumansubjects.Asecondreasonforusinganimalsubjectsisconvenience.Thespeciesmostcommonlyusedassubjectsareeasyandinexpensivetocareforandanimalsofaspecificageandsexcanbeobtainedinanyquantitiestheexperimenterneeds.47Onceanimalsubjectsareobtainedtheirparticipationisasregularastheexperimenter’’s--animalsubjectsneverfailtoshowupfortheirappointmentswhichisunfortunatelynotthecasewithhumansubjects. 48Probablythebiggestadvantageofdomesticatedanimalsubjectsisthattheirenvironmentcanbecontrolledtoamuchgreaterextentthanispossiblewitheitherwildanimalsorhumansubjects.Thisisespeciallyimportantinexperimentsonlearningwherepreviousexperiencecanhavealargeeffectonasubject’’sperformanceinanewlearningsituation.Likewiseifahumansubjecttriestosolvesomemysteryaspartofalearningexperimenttheexperimentercannotbesurehowmanysimilarproblemsthesubjecthasencounteredinhislifetime.49Whenanimalsarebredandraisedinthelaboratoryhowevertheirenvironmentscanbeconstructedtomakesurethattheyhavenocontactwithobjectsoreventssimilartothosetheywillencounterintheexperiment. Afinalreasonforusinganimalsubjectsisthatofcomparativesimplicity.50JustasachildtryingtolearnelectricityisbetteroffstartingwithaflashlightthanaradioresearchersmayhaveabetterchanceofdiscoveringthebasicprinciplesoflearningbyexaminingcreaturesthatarelessintelligentandlesscomplexthanhumanbeingsTheassumptionhereisthatalthoughhumanbeingsdifferfromotheranimalsinsomerespectstheyarealsosimilarinsomerespectsanditisthesecommonalitiesthatcanbeinvestigatedwithanimalsubjects.
Inacompetitiveeconomytheconsumerusuallyhasthechoiceofseveraldifferentbrandsofthesameproduct.Yetunderneaththeirlabelstheseproductsareoftennearlyidentical.Onemanufacturer’’stoothpastetendstodifferverylittlefromanothermanufacturer’’s.Twodifferentbrandsofshampoomayvaryonlyinscentorcolor.Andthetobaccointwodifferentbrandsofcigarettesfrequentlycomesfromthesamefields.Thisclosesimilaritymeansthatashopperoftenhaslittlereasontochooseonebrandoveranother.Thusmanufacturersareconfrontedwithaproblem--howtokeepsaleshighenoughtostayinbusiness.Manufacturerssolvethisproblembyadvertising.Throughadvertisingeachmanufacturingcompanytriestoconvinceconsumersthatitsproductisspecial.Todothisthecompaniestrytoappealtoconsumersinvariousways.Infactadvertisementsmaybeclassifiedintothreetypesaccordingtothekindofappealstheyuse. Onetypeofadvertisementtriestoappealtotheconsumer’’sreasoningmind.Itmayofferaclaimthatseemsscientific.ForexampleitmaysaythatdentistsrecommendFlashtoothpasteoritmaydeclarethatWoofdogfoodcontainsaspecialvitamin-richingredientknownasK-9oritmayreportthatlaboratorytestsshowthatR.I.P.cigarettescontainfewerharmfulingredientsthanotherbrands.Insellingaproductthetruthofadvertisingmaybelessimportantthantheappearanceoftruth.Ascientificapproachgivestheappearanceoftruth. Anothertypeofadvertisementtriestoamusethepotentialbuyer.Productsthatareessentiallyboringsuchascleaningpowderorinsecticideareoftenadvertisedinanamusingmanner.Onewayofdoingthisistomaketheproductsappearalive.Theadvertisermaydrawlittlecartooneyesarmsandlegsonthecansofcleaningpowderandhavetheresultingfiguresscrubthesink.Adsofthissortaresillybutadvertisersbelievethatconsumersarelikelytorememberandbuytheproductsthattheconsumersassociatewithfun. Associatingtheproductwithsomethingpleasantisthetechniqueofthethirdtypeofappeal.Inthisclassareadsthatsuggestthattheproductwillsatisfysomebasichumandesires.Onesuchdesireisthewishtobeadmiredbyotherpeople.Manyautomobileadvertisementsareinthiscategory.Theyimplythatotherpeoplewilladmireyou--mayevenbejealous--whentheyseeyoudrivingthehotnewAardvarkcar.Thiskindofappealissometimesstrengthenedbyhiringafamouspersontoendorsetheproduct.Seeingthefamouspersontheconsumerissupposedtoreasonthus:EveryoneadmiresJudsonSmiththegreatfootballstar.JudsonSmithusedBuckworthyBanktraveler’’schecks.ThereforeifIuseBuckworthyBanktraveler’’scheckseveryonewilladmiremetoo.Someotherbasicdesiresthatadscommonlytrytoappealtoarethedesiresforsocialacceptancefinancialsecurityandsoon. OneonlyneedstolookthroughamagazineorwatchanhourofTVinordertoseeexamplesofthesethreedifferentadvertisingstrategies. Thescientificapproachofadvertisingappealis
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcenturyandthediffusionofprintinginthe15thand16thcenturies.Yetmuchhadhappened________Aswasdiscussedbeforeitwasnot______the19thcenturythatthenewspaperbecamethedominantpre-electronic______followinginthewakeofthepamphletandthebookandinthe________oftheperiodical.Itwasduringthesametimethatthecommunicationsrevolution________upbeginningwithtransporttherailwayandleading________throughthetelegraphthetelephoneradioandmotionpictures________the20th-centuryworldofthemotorcarandtheairplane.Noteveryoneseesthatprocessin________Itisimportanttodoso. Itisgenerallyrecognized________thattheintroductionofthecomputerintheearly20thcentury________bytheinventionoftheintegratedcircuitduringthe1960sradicallychangedtheprocess________itsimpactonthemediawasnotimmediately________Astimewentbycomputersbecamesmallerandmorepowerfulandtheybecamepersonaltooaswellas________withdisplaybecomingsharperandstorage________increasing.Theywerethoughtoflikepeople________generationswiththedistancebetweengenerationsmuch________. Itwaswithinthecomputeragethattheterminformationsocietybegantobewidelyusedtodescribethe________withinwhichwenowlive.Thecommunicationsrevolutionhas________bothworkandleisureandhowwethinkandfeelbothaboutplaceandtimebuttherehavebeen________viewsaboutitseconomicpoliticalsocialandculturalimplications.Benefitshavebeenweighed________harmfuloutcomes.Andgeneralizationshaveproveddifficult.
PartBDirections:Youaregoingtoreadatextaboutthetopicofnuclearfusionfollowedbyalistofexamples.ChoosethebestexamplefromthelistA-Fforeachnumberedsubheading41-45.Thereisoneextraexamplewhichyoudonotneedtouse.MarkyouranswersonANSWERSHEET1.10pointsScientistssaytheyhaveachievedsmall-scalenuclearfusioninatabletopexperimentusingtriedandtruetechniquesthatareexpectedtogeneratefarlesscontroversythanpastsuchclaims.Thislatestexperimentreliedonatinycrystaltogenerateastrongelectricfield.WhiletheenergycreatedwastoosmalltoharnesscheapfusionpowerthetechniquecouldhavepotentialusesinmedicinespacecraftpropulsiontheoildrillingindustryandhomelandsecuritysaidSethPuttermanaphysicistattheUniversityofCaliforniaatLosAngeles.PuttermanandhiscolleaguesatUCLABrianNaranjoandJimGimzewskireporttheirresultsinThursday’sissueofthejournalNature.41.HelduptoridiculePreviousclaimsoftabletopfusionhavebeenmetwithskepticismandevenderisionbyphysicists.42.SoundtheoreticalbasisFusionexpertssaidtheUCLAexperimentwillfacefarlessskepticismbecauseitconformstowell-knownprinciplesofphysics.43.EnergyinwaitingFusionpowerhasbeentoutedastheultimateenergysourceandacleaneralternativetofossilfuelslikecoalandoil.Fossilfuelsareexpectedtorunshortinabout50years.44.ProcessoffusionIntheUCLAexperimentscientistsplacedatinycrystalthatcangenerateastrongelectricfieldintoavacuumchamberfilledwithdeuteriumgasaformofhydrogencapableoffusion.Thentheresearchersactivatedthecrystalbyheatingit.45.CommercialusesUCLA’sPuttermansaidfutureexperimentswillfocusonrefiningthetechniqueforpotentialcommercialusesincludingdesigningportableneutrongeneratorsthatcouldbeusedforoilwelldrillingorscanningluggageandcargoatairports.IntheNaturereportPuttermanandhiscolleaguessaidthecrystal-basedmethodcouldbeusedin"microthrustersforminiaturespacecraft."InsuchanapplicationthemethodwouldnotrelyonnuclearfusionforpowergenerationbutratheronionpropulsionPuttermansaid."Aswildasitisthatsaconservativeapplication"hesaid. [A]Infusionlightatomsarejoinedinahigh-temperatureprocessthatfreeslargeamountsofenergy.Itisconsideredenvironmentallyfriendlybecauseitproducesvirtuallynoairpollutionanddoesnotposethesafetyandlong-termradioactivewasteconcernsassociatedwithmodernnuclearpowerplantswhereheavyuraniumatomsaresplittocreateenergyinaprocessknownasfission. [B]Theresultingelectricfieldcreatedabeamofchargeddeuteriumatomsthatstruckanearbytargetwhichwasembeddedwithyetmoredeuterium.Whensomeofthedeuteriumatomsinthebeamcollidedwiththeircounterpartsinthetargettheyfused.Thereactiongaveoffanisotopeofheliumalongwithsubatomicparticlesknounasneutronsacharacteristicoffusion.Theexperimentdidnothoweverproducemoreenergythantheamountputin--anachievementthatwouldbeahugebreakthrough. [C]Anothertechniqueknownassonoluminescencegeneratesheatthroughthecollapseoftinybubblesinaliquid.Somescientistsclaimthatnuclearfusionoccursduringthereactionbutthoseclaimshavesparkedsharpdebate. [D]InaNaturecommentaryMichaelSaltmarshoftheOakRidgeNationalLaboratorysaidtheprocesswasinsomeways"remarkablylow-tech"drawinguponprinciplesthatwerefirstrecordedbytheGreekphilosopherTheophrastusin314B.C.."Thisdoesn’thaveanycontroversyinitbecausethey’reusingatriedandtruemethod"DavidRuzicprofessorofnuclearandplasmaengineeringattheUniversityofIllinoisatUrbana-ChampaigntoldTheAssociatedPress."There’snomysteryintermsofthephysics." [E]InoneofthemostnotablecasesDr.B.StanleyPonsoftheUniversityofUtahandMartinFleischmannofSouthamptonUniversityinEnglandshockedtheworldin1989whentheyannouncedthattheyhadachievedso-calledcoldfusionatroomtemperature.Theirworkwasdiscreditedafterrepeatedattemptstoreproduceitfailed. [F]Thetechnologyalsocouldconceivablygiverisetoimplantableradiationsourceswhichcouldtargetcancercellswhileminimizingdamagetohealthytissue."Youcouldbringatinycrystalintothebodyplaceitnexttoatumorturnontheradiationandblastthetumor"PuttermantoldMSNBC.com. 43
YouhavereceivedaninvitationtothebirthdaypartyofyourfriendTom.Butyoucan’tattendit.WriteanotetoTomto 1thankhimfortheinvitation 2givereasonswhyyoucan’tgoand 3apologizeandexpressyourwishes. Youshouldwriteabout100wordsonANSWERSHEET2.Donotsignyourownnameattheendoftheletter.Use"LiMing"instead.Youdonotneedtowritetheaddress.10points
PartBDirections:Youaregoingtoreadatextaboutthetopicofnuclearfusionfollowedbyalistofexamples.ChoosethebestexamplefromthelistA-Fforeachnumberedsubheading41-45.Thereisoneextraexamplewhichyoudonotneedtouse.MarkyouranswersonANSWERSHEET1.10pointsScientistssaytheyhaveachievedsmall-scalenuclearfusioninatabletopexperimentusingtriedandtruetechniquesthatareexpectedtogeneratefarlesscontroversythanpastsuchclaims.Thislatestexperimentreliedonatinycrystaltogenerateastrongelectricfield.WhiletheenergycreatedwastoosmalltoharnesscheapfusionpowerthetechniquecouldhavepotentialusesinmedicinespacecraftpropulsiontheoildrillingindustryandhomelandsecuritysaidSethPuttermanaphysicistattheUniversityofCaliforniaatLosAngeles.PuttermanandhiscolleaguesatUCLABrianNaranjoandJimGimzewskireporttheirresultsinThursday’sissueofthejournalNature.41.HelduptoridiculePreviousclaimsoftabletopfusionhavebeenmetwithskepticismandevenderisionbyphysicists.42.SoundtheoreticalbasisFusionexpertssaidtheUCLAexperimentwillfacefarlessskepticismbecauseitconformstowell-knownprinciplesofphysics.43.EnergyinwaitingFusionpowerhasbeentoutedastheultimateenergysourceandacleaneralternativetofossilfuelslikecoalandoil.Fossilfuelsareexpectedtorunshortinabout50years.44.ProcessoffusionIntheUCLAexperimentscientistsplacedatinycrystalthatcangenerateastrongelectricfieldintoavacuumchamberfilledwithdeuteriumgasaformofhydrogencapableoffusion.Thentheresearchersactivatedthecrystalbyheatingit.45.CommercialusesUCLA’sPuttermansaidfutureexperimentswillfocusonrefiningthetechniqueforpotentialcommercialusesincludingdesigningportableneutrongeneratorsthatcouldbeusedforoilwelldrillingorscanningluggageandcargoatairports.IntheNaturereportPuttermanandhiscolleaguessaidthecrystal-basedmethodcouldbeusedin"microthrustersforminiaturespacecraft."InsuchanapplicationthemethodwouldnotrelyonnuclearfusionforpowergenerationbutratheronionpropulsionPuttermansaid."Aswildasitisthatsaconservativeapplication"hesaid. [A]Infusionlightatomsarejoinedinahigh-temperatureprocessthatfreeslargeamountsofenergy.Itisconsideredenvironmentallyfriendlybecauseitproducesvirtuallynoairpollutionanddoesnotposethesafetyandlong-termradioactivewasteconcernsassociatedwithmodernnuclearpowerplantswhereheavyuraniumatomsaresplittocreateenergyinaprocessknownasfission. [B]Theresultingelectricfieldcreatedabeamofchargeddeuteriumatomsthatstruckanearbytargetwhichwasembeddedwithyetmoredeuterium.Whensomeofthedeuteriumatomsinthebeamcollidedwiththeircounterpartsinthetargettheyfused.Thereactiongaveoffanisotopeofheliumalongwithsubatomicparticlesknounasneutronsacharacteristicoffusion.Theexperimentdidnothoweverproducemoreenergythantheamountputin--anachievementthatwouldbeahugebreakthrough. [C]Anothertechniqueknownassonoluminescencegeneratesheatthroughthecollapseoftinybubblesinaliquid.Somescientistsclaimthatnuclearfusionoccursduringthereactionbutthoseclaimshavesparkedsharpdebate. [D]InaNaturecommentaryMichaelSaltmarshoftheOakRidgeNationalLaboratorysaidtheprocesswasinsomeways"remarkablylow-tech"drawinguponprinciplesthatwerefirstrecordedbytheGreekphilosopherTheophrastusin314B.C.."Thisdoesn’thaveanycontroversyinitbecausethey’reusingatriedandtruemethod"DavidRuzicprofessorofnuclearandplasmaengineeringattheUniversityofIllinoisatUrbana-ChampaigntoldTheAssociatedPress."There’snomysteryintermsofthephysics." [E]InoneofthemostnotablecasesDr.B.StanleyPonsoftheUniversityofUtahandMartinFleischmannofSouthamptonUniversityinEnglandshockedtheworldin1989whentheyannouncedthattheyhadachievedso-calledcoldfusionatroomtemperature.Theirworkwasdiscreditedafterrepeatedattemptstoreproduceitfailed. [F]Thetechnologyalsocouldconceivablygiverisetoimplantableradiationsourceswhichcouldtargetcancercellswhileminimizingdamagetohealthytissue."Youcouldbringatinycrystalintothebodyplaceitnexttoatumorturnontheradiationandblastthetumor"PuttermantoldMSNBC.com. 41
社会资本再生产的核心问题是
WhydosomanyAmericansdistrustwhattheyreadintheirnewspapersTheAmericanSocietyofNewspaperEditorsistryingtoanswerthispainfulquestion.Theorganizationisdeepintoalongself-analysisknownasthejournalismcredibilityproject. Sadtosaythisprojecthasturnedouttobemostlylow-levelfindingsaboutfactualerrorsandspellingandgrammarmistakescombinedwithlotsofhead-scratchingpuzzlementaboutwhatintheworldthosereadersreallywant. Butthesourcesofdistrustgowaydeeper.Mostjournalistslearntoseetheworldthroughasetofstandardtemplatespatternsintowhichtheyplugeachday’’sevents.Inotherwordsthereisaconventionalstorylineinthenewsroomculturethatprovidesabackboneandaready-madenarrativestructureforotherwiseconfusingnews. Thereexistsasocialandculturaldisconnectbetweenjournalistsandtheirreaderswhichhelpsexplainwhythestandardtemplatesofthenewsroomseemalientomanyreaders.Inarecentsurveyquestionnairesweresenttoreportersinfivemiddle-sizecitiesaroundthecountryplusonelargemetropolitanarea.Thenresidentsinthesecommunitieswerephonedatrandomandaskedthesamequestions. RepliesshowthatcomparedwithotherAmericansjournalistsaremorelikelytoliveinupscaleneighborhoodshavemaidsownMercedesesandtradestocksandthey’’relesslikelytogotochurchdovolunteerworkorputdownrootsinacommunity. Reporterstendtobepartofabroadlydefinedsocialandculturalelitesotheirworktendstoreflecttheconventionalvaluesofthiselite.Theastonishingdistrustofthenewsmediaisn’’trootedininaccuracyorpoorreportorialskillsbutinthedailyclashofworldviewsbetweenreportersandtheirreaders. Thisisanexplosivesituationforanyindustryparticularlyadecliningone.Hereisatroubledbusinessthatkeepshiringemployeeswhoseattitudesvastlyannoythecustomers.Thenitsponsorslotsofsymposiumsandacredibilityprojectdedicatedtowonderingwhycustomersareannoyedandfleeinginlargenumbers.Butitneverseemstogetaroundtonoticingtheculturalandclassbiasesthatsomanyformerbuyersarecomplainingabout.Ifitdiditwouldopenupitsdiversityprogramnowfocusednarrowlyonraceandgenderandlookforreporterswhodifferbroadlybyoutlookvalueseducationandclass. Thebasicproblemofjournalistsaspointedoutbythewriterliesintheir______.
Inacompetitiveeconomytheconsumerusuallyhasthechoiceofseveraldifferentbrandsofthesameproduct.Yetunderneaththeirlabelstheseproductsareoftennearlyidentical.Onemanufacturer’’stoothpastetendstodifferverylittlefromanothermanufacturer’’s.Twodifferentbrandsofshampoomayvaryonlyinscentorcolor.Andthetobaccointwodifferentbrandsofcigarettesfrequentlycomesfromthesamefields.Thisclosesimilaritymeansthatashopperoftenhaslittlereasontochooseonebrandoveranother.Thusmanufacturersareconfrontedwithaproblem--howtokeepsaleshighenoughtostayinbusiness.Manufacturerssolvethisproblembyadvertising.Throughadvertisingeachmanufacturingcompanytriestoconvinceconsumersthatitsproductisspecial.Todothisthecompaniestrytoappealtoconsumersinvariousways.Infactadvertisementsmaybeclassifiedintothreetypesaccordingtothekindofappealstheyuse. Onetypeofadvertisementtriestoappealtotheconsumer’’sreasoningmind.Itmayofferaclaimthatseemsscientific.ForexampleitmaysaythatdentistsrecommendFlashtoothpasteoritmaydeclarethatWoofdogfoodcontainsaspecialvitamin-richingredientknownasK-9oritmayreportthatlaboratorytestsshowthatR.I.P.cigarettescontainfewerharmfulingredientsthanotherbrands.Insellingaproductthetruthofadvertisingmaybelessimportantthantheappearanceoftruth.Ascientificapproachgivestheappearanceoftruth. Anothertypeofadvertisementtriestoamusethepotentialbuyer.Productsthatareessentiallyboringsuchascleaningpowderorinsecticideareoftenadvertisedinanamusingmanner.Onewayofdoingthisistomaketheproductsappearalive.Theadvertisermaydrawlittlecartooneyesarmsandlegsonthecansofcleaningpowderandhavetheresultingfiguresscrubthesink.Adsofthissortaresillybutadvertisersbelievethatconsumersarelikelytorememberandbuytheproductsthattheconsumersassociatewithfun. Associatingtheproductwithsomethingpleasantisthetechniqueofthethirdtypeofappeal.Inthisclassareadsthatsuggestthattheproductwillsatisfysomebasichumandesires.Onesuchdesireisthewishtobeadmiredbyotherpeople.Manyautomobileadvertisementsareinthiscategory.Theyimplythatotherpeoplewilladmireyou--mayevenbejealous--whentheyseeyoudrivingthehotnewAardvarkcar.Thiskindofappealissometimesstrengthenedbyhiringafamouspersontoendorsetheproduct.Seeingthefamouspersontheconsumerissupposedtoreasonthus:EveryoneadmiresJudsonSmiththegreatfootballstar.JudsonSmithusedBuckworthyBanktraveler’’schecks.ThereforeifIuseBuckworthyBanktraveler’’scheckseveryonewilladmiremetoo.Someotherbasicdesiresthatadscommonlytrytoappealtoarethedesiresforsocialacceptancefinancialsecurityandsoon. OneonlyneedstolookthroughamagazineorwatchanhourofTVinordertoseeexamplesofthesethreedifferentadvertisingstrategies. Theauthorisprobablyinfavorofthestatementthat
YouborrowedsomerecentissuesofU.S.businessmagazinefromyourprofessoramonthagobutdelayedreturningthem.Writealetterofapologytoyourprofessorstatingyourreasonsforthedelayandexpressingyourthanks. Writeyourletterinnolessthan100words.WriteitneatlyonANSWERSHEET2.Donotsignyourownnameattheendoftheletter.UseLiMinginstead.Youdonotneedtowritetheaddress.10points
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