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ENTRY-LEVERPOSITIONSWITHEMPLOYCO Respectedemploymentagencyseeksrecentgraduatesforentry-levelpositionsinthefieldofjobrecruitment.Noexperienceisrequiredbutyoumusthaveabachelor’sdegreeorhigher.Desiredqualitiesincludeprecisionpunctualityandcommunicationskills.Afamiliaritywithgeneralofficecomputerprogramsishelpfulbutnotrequired.SelectedcandidateswillassistourheadhuntersinrecruitingpersonnelforsomeofthetopcorporationsinAmericawhileearningaguaranteedsalaryunlimitedcommissionsandinvaluableexperience.Threeweeksofpaidtrainingisrequired. Don’tmissthischancetogetoutofthejobmarketandintothenation’sfastest-growingmostlucrativeindustry.InterestedapplicantsshouldcontactourHumanResourcesDepartmentatHR@employco.comor1-800-937-9924extension44. From:MarshallNixon＜nixonm@daumworld.com＞ To:HRdepartment＜HR@employco.com＞ Subject:Aboutthejob Towhomitmayconcern Iamwritinginresponsetoyouradvertisementforentry-levelpositionsatEmployco.AsarecentcollegegraduatewithadegreeinCommunicationsIreadyouradvertisementwithgreatinterest.Withunemploymentrateshighthesedaystheemploymentindustryseemsmorepromisingthanever.ThereforeIhavemadeitmygoaltoestablishacareeratarespectedagencyinthefield. IamfamiliarwithyourfirmthroughyourwebsitewhichIhaveusedextensivelyasaresourceinmyjobsearch.Ihavebeenquiteimpressedwithyouragency’scustomizedserviceforjobapplicants.Yourwebsiteoffersarefreshingblendofhelpfuladviceusefulinformationandstraightforwardstatistics. InshortIamexcitedattheprospectofjoiningyouragencyasafull-timeemployee.WithmyeducationalbackgroundandbroadrangeofexperiencesIfeelIcanmakeanimmediatecontributiontoEmployco.Atyourearliestpossibleconveniencepleasesendmemoreinformationaboutyourjobvacanciesandletmeknowhowtobegintheapplicationprocess. Sincerely MarshallNixon Whattypeofjobapplicantisthisadvertisementaimedat
Outstandingcareeropportunityincostumedesign Awell-establishedtheaterproductioncompanyislookingforatalentedprofessionalcostumedesignerwiththepossibilityofapromotiontoheaddesignerinourcostumedepartment. Auniversitygraduateispreferredparticularadegreeinafieldrelatedtodesign.Experienceinrecreatingperiodgarmentswilldistinguishacandidatefromotherapplicantsasournextseasonincludesaperformancesetin16thcenturyEngland.Knowledgeofsetdesignisalsoaplus. Thesuccessfulcandidatewillhaveathree-monthtrialperiodbeforefull-timeemploymentisoffered.Salaryiscommensuratewithexperience. ToapplysendacoverletterandresumewithdetailedqualificationsandabriefpersonalprofilebeforeAugust12thto: TheLotusFlowerTheaterCompany 5565RadisonAve.KingstonON H2W1D9 Orsendbyemailto:manager@thelotusflower.ca Onlycandidatesselectedforinterviewswillbecontacted.Nophonecallsplease. Whatkindofpositionisthecompanyadvertising
February18th RuthWalter 2921CypressLane SmithfieldUT00375 DearMs.Walter Ithascometoourattentionthatyouhavefailedtoremitpaymentforserviceprovidedduringthetwobillingperiodsof7/15-8/14and9/15-10/14lastyear. Ourrecordsindicatethatmultiplebillsfortheseperiodshavebeensenttoyouraddresswithoutreply.Atthispointweareregrettablyrequiredtotakestrongermeasures.IfbyApril15wehavenotreceivedpaymentinfullincludingalllatefeeschargedwewillbeforcedtoterminateservicetoyourresidence. ForfurtherinformationaboutthisactionortoverifytheamountofyouroutstandingbalancepleasecallourCustomerServiceCenterat1-888-555-3802orwritetothefollowingaddress: AccountsPayableDivision NorthernUtahGas&Power 55755StateHighway16 LoganUT00378 February27th AccountsPayableDivision NorthernUtahGas&Power 55755StateHighway16 LoganUT00378 Servicerepresentative Irecentlyreceivedanotificationofoutstandingchargesonmyaccount.Iamveryconfusedanddistressedbythesituationoutlinedinyourletter. FirstofallIamcertainthatIpaidforallservicesduringthetwobillingperiodinquestion.Thepaymentswereontimeandforthecorrectamount.Iusedyourcompany’sautomatedtelephonebillingsystemandpaidwithmycreditcard.IamincludingtransactionreceiptsfrommycreditcardcompanythatlistthesepaymentsandLhedatesonwhichtheywereprocessedbyyourcompany. AfterIhadpaidthenIdidreceivemultiplebillsfortheperiods7/15-8/14and9/15-10/14asstatedinyourletter.ItriedrepeatedlytoreportthiserrortoyourcompanyviathecustomerserviceemailsystembutIneverreceivedaresponse.Iamalsoattachingcopiesoftheseemailsforyourreview. ThesedocumentsclearlyshowthatIhavemadeallpaymentsinatimelyfashionandIhopetheywillhelpyouresolvethissituation.Ifyouhaveanymorequestionsformepleasecontactmebyphone555-7690oremailrwalt79@mzmail.com. RuthWalter WhatwillaccompanyMs.Walter’sletter
From:ChadBeckertheDirectorofPersonnel To:Employees Ourfinancialadvisorshavefinallyreacheda24onaplandesignedtobalancethecompany’sfinances.Theplanwillrequireustomakesomesacrificesbutthegoodnewsisthatwewillnothavetogiveupanyofourmedicalorretirementbenefits. Beginningnextyearthevacationallowanceforregularfull-timeemployeeswillbereducedfrom12workingdaysto10workingdays.Whilethismeanslesstimeoffwestillhavetwofullweeksofleaveeachyearwhichis25withthenationalaverage. Policiesconcerningovertimehavealsochanged.Unfortunatelysalariedemployeeswillnolongerbeeligibletoreceiveovertimebonusesforputtinginextrahours.Inadditiontheovertimepayrateforpart-timeworkerswillbe26by5.5%andthisratewillonlybeappliedwhenonefullhourormoreofovertimeisworked. Irealizethesechangesareupsettingbuttheyarenecessaryforthecompanytocontinueoperatingataprofit.Ifyouhaveanyquestionspleasestopbymyoffice. Thankyou 25
MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonablepricetherebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlaborandisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuchthepriceofyourtelevisionlicensewouldneedtobedoubled.andtravelbybusortubewouldcost20percentmore.Andperhapsmostimportantofalladvertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenactsofParliamentgovernthetermsofadvertisingnoregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlongformercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.IfyouseeanarticleconsistentlyadvertiseditisthesurestproofIknowthatthearticledoeswhatisclaimedforitandthatitrepresentsgoodvalue.AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof.ThereisonemorepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade.Ifitsmessagewereconfinedmerelytoinformation-andthatinitselfwouldbedifficultifnotimpossibletoachieveforevenadetailsuchasthechoiceofthecolorofashirtissubtlypersuasive-advertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.Theauthordeemsthatthewell-knownTVpersonalityis______.
From:DavidJohnson＜davidlove@nextdesign.com＞ To:EricAnderson＜anderson1618@adlove.com＞ HelloEric.Thanksforyouremail.FirstI’dliketosayhowpleasedIwastohearthatyourcompanyacceptedourbidtodesignyournewadcampaign.Wewillbeusingasubcontractortohandlealloftheprintingforthiscampaignincludingpamphletsandsigns.InthepastwehaveusedacompanycalledQualityPress.ItisasubsidiaryofPrintcoandisquitereliable.Iwillsendyoualistoftheirestimatedcostsalongwithaspreadsheetoutliningtherevisiontoourproposedschedule. AlsoIhaveassignedoneofourstaffmemberstoassembleataskforthatwillbeinchargeofconsumerresearchforthisproject.HernameisKarenLopezandshe’saspecialistinmarkettrends.Shewillbemailingyouapacketcontainingasummaryofourpreliminarymarketresearchlatertoday. DavidJohnson WhattypeofthecompanydoesMr.Johnsonmostlikelyworkfor
Whileitisgenerallyagreedthatthepoweroflargecompaniesextendsbeyondtheeconomicspherethisinfluenceisdifficulttomeasureinanyobjectiveway.Theprocessesofbusinessentailatleastsomeefforttoensurethesympatheticenactmentandenforcementoflegislationsincecostsandearningsareaffectedbytaxratesandgovernmentregulations.Companiesandbusinessgroupssendagentstolocalandnationalcapitalsandusesuchvehiclesasadvertisingtoenlistsupportforpoliciesthattheyfavor.Althoughinmanycountriescompaniesmaynotlegallycontributedirectlytocandidatesrunningforpublicofficetheirexecutivesandstockholdersmaydosoasindividuals.Companiesmayhowevermakepaymentstoinfluencepeddlersandcontributetocommitteesworkingtopassordefeatlegislativeproposals.Inpracticaltermsmanylawmakerslookuponcompaniesaspartoftheirconstituencyalthoughiftheirdistrictsdependonlocalplantstheselawmakersmaybeconcernedmorewithpreservingjobsthanwithprotectingcompanyprofits.Inanycaselimited-liabilitycompaniesarecentralinstitutionsinsociety;itwouldbeunrealistictoexpectthemtoremainalooffromthepoliticalprocessthataffectstheiroperationsperformanceandprinciples.Thedecisionsmadebycompanymanagementshaveramificationsthroughoutsociety.Ineffectcompaniescandecidewhichpartsofthecountryorevenwhichpartsoftheworldwillprosperandwhichwilldeclinebychoosingwheretolocatetheirplantsandotherinstallations.Thegiantcompaniesnotonlydecidewhattoproducebutalsohelptoinstillintheircustomersadesirefortheamenitiesthatthecompaniesmakeavailable.Totheextentthatlargefirmsprovideemploymenttheirpersonnelrequirementsdeterminethecurriculaofschoolsanduniversities.Forthesereasonsindividuals’aspirationsanddissatisfactionsarelikelytobeinfluencedbylargecompanies.Thisdoesnotmeanthatlargebusinessfirmscaninfluencethepublicinanywaytheychoose;itissimplythattheyaretheonlyinstitutionsavailabletoperformcertainfunctions.Automobilestypewritersfrozenfoodandelectrictoastersmustcomefromcompanyauspicesiftheyaretobeprovidedatall.Understandingthisdependenceasagivencompaniestendtocreateanenvironmentcongenialtotheconductoftheirbusiness.AllthefollowingstatementsaretrueEXCEPT______.
TheShanghaiTechnicalSupervisionBureaurecentlyreleasedtheresultsofasamplesurveyof486Modelcomputersbeingsoldinthecity’smarkets.Thesurveyrevealedthatnineof14typesor64percentofimportedbrand-namecomputersfulfilledthestandards.Alargenumberofthelow-qualityforeigncomputerswhichweremarketedasworld-famousbrandswereactuallycounterfeitedshoddyproductslackingthenecessaryinformationsuchasregisteredtrademarksfactoryoforiginqualitycertificationsandsafetyindices.InadditionasurveyofShanghaifootwearmarketsconductedbytheBureauon30-oddoccasionssinceearlythisyearindicatedvariousbrandsofforeignshoesincludingNikeandPumawerelow-qualitycounterfeitedgoods.Theallegedlyworld-famousbrandspricedbetween300-500Yuanperpairwereactuallyworthonly40-60Yuan.AnofficialfromtheChinaConsumerAssociationpointedtothefollowingcomplaintsconcerningforeigngoods:Qualityproblemsrelatedtoindividualcommoditieshavedevelopedintoauniversalproblemdirectlyrelatetobatchshipmentsofcommodities.Itisthusquiteobviousthatthecrackdownoncounterfeitshoddyforeigngoodsisataskrequiringtheutmostimmediacy.TheappearanceofshoddycounterfeitforeigngoodshasadverselyaffectedthenormaloperationsofChina’srealforeign-goodsmarketshasgreatlyharmedtheinterestsofconsumersandresultedinsubstantiallossesinstatetaxrevenue.Officialshavepointedoutthatthekeytocrackingdownoncounterfeitforeigngoodsistoattackillegalactsrelatedtosellingsham虚假的foreigngoodsatthepricesapplicableforauthenticproducts.Officialsrecommendthatcommodityinspectiontechnicalsupervisionandindustrialandcommercialdepartmentsshouldstrengthenlawenforcementeffortsincreasethefrequencyofinspectionsandeliminatethesourcesofshamforeigngoods.Enterprisesproducingandmarketingshamforeigngoodsshouldbesubjecttoseverepunishmentwithallcasesreferredtothejudicialdepartmentsforadjudicationandpublicsupervisionshouldbeintensified.Consumersontheotherhandshouldmakeeveryefforttoconstantlyenhancetheirabilitytodiscerncounterfeitforeigngoodsandshouldrefrainfromblindlypurchasingsuchproductssimplybecauseoftheirlowprice.Thesamplesurveyoncomputersdiscoveredthat______.
SummerTravelSale FigurespublishedyesterdayinareportonthenationalhousingmarketshowthatconsumerspurchasedmorenewhomesinSeptemberthaninanymonthyetthisyear.Theincreaseof14.1%overlastmonthdirectlycontradictsthepredictionsofmarketanalysts. "Itwasarealshocktomostofus"admittedLashawndaCassanochiefeconomistwiththefirmCapitalResourcesLLTG."New-homesalesweredownsomuchinAugustandJulythatwesimplyexpectedthetrendtocontinue.Butthischangeseverything." Thereportstatesthat71000homesweresoldinthemonthofSeptember.Thatiswellabovethefigureof62000soldinAugustandJuly’soneof64000.Previousmonthshadseenthenumberholdingsteadyataround68000.Thesenewnumbersaresuretoencourageinvestorswhohavebeenhesitanttoputtheirtrustinthecountry’seconomysincelastspring’sdownturn.Allthreenationalstockmarketsjumpedupatleasttenpointsonthenews. Thereportisalsolikelytoboostconstructionofnewhomesasbuildersinterpretitasariseinconsumerdemand.Howeveriftheyreacttooenthusiasticallytheyriskfloodingthemarketwithnewhouses.Whichcouldhavetheeffectofpushingdownpricesandcuttingintotheprofitsoftherealestateindustry. Whatwarningdoesthearticlegive
Itwilltakeatleasttwoweeksfortheboardmemberstoreviewworkonthebudgetproposals.
Thoughtheyarenotpossessthebesttechnologyneverunderestimatetheofadeterminedmanagerworkingwithmotivatedstaffmembers.
From:MitchellGlass＜mglass@popmail.net＞ To:LoisWest＜lois-west@wec.com＞ Subject:Manythanks DearMs.West IwouldliketothankyoufortakingthetimetomeetwithmelastFridaytodiscussthecurrentjobopeningintheengineeringdepartmentatWilfordElectronicComponentsWEC. AsImentionedIamparticularlyinterestedinthepositioninofassistantelectricalengineerasitoffersa21workenvironmentandopportunitiesforadvancement. Ifeelthatmy22educationalbackgroundandmyrecentexperienceasasystemsengineerwithAltechInc.closelymatchtherequirementforthejob. WECisaveryimpressiveorganizationandIwouldgreatlyappreciatethechancetocontributemyownuniqueskillsandperspectivetoitsmissionofprovidingelectronicsmanufacturerswithcomponentsofthe23quality. Thankyouagainforyourconsideration.Ilookforwardtotalkingwithyouagainsoon. Sincerely MitchellGlass 23
TheteammanagerchargedMichellePalamideswiththetaskofthedepartment’swebpageforthecompany’snewintranet.
Teammembersmustunderstandthattheprojecttheyhavewilldemandalloftheirtimeandenergy.
Thechapteronreimbursementsintheemployeehandbookadvisestoreportanytravelexpensestothefinancialdepartment.
Ahistoryoflongandeffortlesssuccesscanbeadreadfulhandicapbutifproperlyhandleditmaybecomeadrivingforce.WhentheUnitedStatesenteredjustsuchaglowingperiodaftertheendoftheSecondWorldWarithadamarketeighttimeslargerthananycompetitorgivingitsindustrialunparalleledeconomiesofscale.Itsscientistsweretheworld’sbestitsworkersthemostskilled.AmericaandAmericanswereprosperousbeyondthedreamsoftheEuropeansandAsianswhoseeconomiesthewarhaddestroyed.Itwasinevitablethatthisprimacyshouldhavenarrowedasothercountriesgrewricher.Justasinevitablytheretreatfrompredominanceprovedpainful.Bythemid-1980sAmericanshadfoundthemselvesatalossovertheirfadingindustrialcompetitiveness.SomehugeAmericanindustriessuchasconsumerelectronicshadshrunkorvanishedinthefaceofforeigncompetition.By1987therewasonlyoneAmericantelevisionmakerleftZenith.Nowthereisnone:ZenithwasboughtbySouthKorea’sLGelectronicsinJuly.Foreign-madecarsandtextilesweresweepingintothedomesticmarket.America’smachine-toolindustrywasontheropes.ForawhileitlookedasthoughthemakingofsemiconductorswhichAmericahadinventedandwhichsatattheheartofthenewcomputeragewasgoingtobethenextcasualty.Allofthiscausedacrisisofconfidence.Americansstoppedtakingprosperityforgranted.Theybegantobelievethattheirwayofdoingbusinesswasfailingandthattheirincomeswouldthereforeshortlybegintofallaswell.Themid-1980sbroughtoneinquiryafteranotherintothecauseofAmerica’sindustrialdecline.Theirsometimessensationalfindingswerefilledwithwarningsaboutthegrowingcompetitionfromoverseas.Howthingshavechanged!In1995theUnitedStatescanlookbackonfiveyearsofsolidgrowthwhileJapanhasbeenstruggling.FewAmericansattributethissolelytosuchobviouscausesasdevalueddollarortheturningofthebusinesscycle.Self-doubthasyieldtoblindpride.Americanindustryhaschangeditsstructurehasgoneonadiethaslearnedtobemorequick-witted.accordingtoRichardCavanaghexecutivedeanofHarvard’sKennedySchoolofGovernment.ItmakesmeproudtobeanAmericanjusttoseehowourbusinessareimprovingtheirproductivity.saysStephenMooreoftheCatoInstituteathink-tankinWashingtonDC.AndWilliamSahlmanoftheHarvardBusinessSchoolbelievesthatpeoplewilllookbackonthisperiodasagoldenageofbusinessmanagementintheUnitedStates./Whatcanbeinferredfromthepassage
Thisnoticeconcernsallemployeeswhousetheconferencerooms.Startingimmediatelyyouwillneedtoofficiallyreserveanyconferenceroomyouwishtouse.Anyreservationsoflongerthanthreeconsecutivehourswillrequirethewrittenapprovalofyourdepartmentmanager. Reservationformsareavailableintheemployeelounge.Youmustsubmiteachformtoyourdepartmentsecretaryatleastthreebusinessdaysinadvance.Ifyouneedtocancelameetingpleasebesuretoinformthesecretarysothatyourreservationmaybecanceledaswell.Anyemployeesusingtheconferenceroomswithoutproperauthorizationwillbeaskedtoleave. Thankyouinadvanceforyourcooperationinthismatter. JosephMohammad AssistantDirectorofOperations From:HollyGraham＜graham1917@nkkcompany.com＞ To:JosephMohammad＜mohahello@nkkcompany.com＞ Subject:Aboutthereservationofconferenceroom DearJoseph I’mwritinginresponsetoyournoticeonreservingconferencerooms.AsacompanysalesmanagerIhavetosaythatmysalespeoplearenottoohappywiththissuddenchangeinprocedure. Pleasekeepinmindthattheyareoftenawayonbusinesstripsorworkingonotherassignmentsthatkeepthemoutoftheofficeforlongperiodsoftime.Theysimplydon’thavethetimetocheckthescheduleandmakereservationlikeon-siteemployees.Ifoneofourclientsshowsupunexpectedlyitwillbeembarrassingforeveryoneifwedon’thaveaconferenceroomavailable.I’dlikeyoutoconsidermakinganamendmenttotheruleallowingoursalesforcetoreserveconferenceroomsatshortnotice.Thanks. HollyGraham Whatisthenoticemainlyabout
TheShanghaiTechnicalSupervisionBureaurecentlyreleasedtheresultsofasamplesurveyof486Modelcomputersbeingsoldinthecity’smarkets.Thesurveyrevealedthatnineof14typesor64percentofimportedbrand-namecomputersfulfilledthestandards.Alargenumberofthelow-qualityforeigncomputerswhichweremarketedasworld-famousbrandswereactuallycounterfeitedshoddyproductslackingthenecessaryinformationsuchasregisteredtrademarksfactoryoforiginqualitycertificationsandsafetyindices.InadditionasurveyofShanghaifootwearmarketsconductedbytheBureauon30-oddoccasionssinceearlythisyearindicatedvariousbrandsofforeignshoesincludingNikeandPumawerelow-qualitycounterfeitedgoods.Theallegedlyworld-famousbrandspricedbetween300-500Yuanperpairwereactuallyworthonly40-60Yuan.AnofficialfromtheChinaConsumerAssociationpointedtothefollowingcomplaintsconcerningforeigngoods:Qualityproblemsrelatedtoindividualcommoditieshavedevelopedintoauniversalproblemdirectlyrelatetobatchshipmentsofcommodities.Itisthusquiteobviousthatthecrackdownoncounterfeitshoddyforeigngoodsisataskrequiringtheutmostimmediacy.TheappearanceofshoddycounterfeitforeigngoodshasadverselyaffectedthenormaloperationsofChina’srealforeign-goodsmarketshasgreatlyharmedtheinterestsofconsumersandresultedinsubstantiallossesinstatetaxrevenue.Officialshavepointedoutthatthekeytocrackingdownoncounterfeitforeigngoodsistoattackillegalactsrelatedtosellingsham虚假的foreigngoodsatthepricesapplicableforauthenticproducts.Officialsrecommendthatcommodityinspectiontechnicalsupervisionandindustrialandcommercialdepartmentsshouldstrengthenlawenforcementeffortsincreasethefrequencyofinspectionsandeliminatethesourcesofshamforeigngoods.Enterprisesproducingandmarketingshamforeigngoodsshouldbesubjecttoseverepunishmentwithallcasesreferredtothejudicialdepartmentsforadjudicationandpublicsupervisionshouldbeintensified.Consumersontheotherhandshouldmakeeveryefforttoconstantlyenhancetheirabilitytodiscerncounterfeitforeigngoodsandshouldrefrainfromblindlypurchasingsuchproductssimplybecauseoftheirlowprice.Itissuggestedinthepassagethatconsumers______.
MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonablepricetherebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlaborandisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuchthepriceofyourtelevisionlicensewouldneedtobedoubled.andtravelbybusortubewouldcost20percentmore.Andperhapsmostimportantofalladvertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenactsofParliamentgovernthetermsofadvertisingnoregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlongformercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.IfyouseeanarticleconsistentlyadvertiseditisthesurestproofIknowthatthearticledoeswhatisclaimedforitandthatitrepresentsgoodvalue.AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof.ThereisonemorepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade.Ifitsmessagewereconfinedmerelytoinformation-andthatinitselfwouldbedifficultifnotimpossibletoachieveforevenadetailsuchasthechoiceofthecolorofashirtissubtlypersuasive-advertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.Bythefirstsentenceofthepassagetheauthormeansthat______.
Conteststhatpromisecashprizesforwinnersareoftenusedbyemployertotheirworkers.
February18th RuthWalter 2921CypressLane SmithfieldUT00375 DearMs.Walter Ithascometoourattentionthatyouhavefailedtoremitpaymentforserviceprovidedduringthetwobillingperiodsof7/15-8/14and9/15-10/14lastyear. Ourrecordsindicatethatmultiplebillsfortheseperiodshavebeensenttoyouraddresswithoutreply.Atthispointweareregrettablyrequiredtotakestrongermeasures.IfbyApril15wehavenotreceivedpaymentinfullincludingalllatefeeschargedwewillbeforcedtoterminateservicetoyourresidence. ForfurtherinformationaboutthisactionortoverifytheamountofyouroutstandingbalancepleasecallourCustomerServiceCenterat1-888-555-3802orwritetothefollowingaddress: AccountsPayableDivision NorthernUtahGas&Power 55755StateHighway16 LoganUT00378 February27th AccountsPayableDivision NorthernUtahGas&Power 55755StateHighway16 LoganUT00378 Servicerepresentative Irecentlyreceivedanotificationofoutstandingchargesonmyaccount.Iamveryconfusedanddistressedbythesituationoutlinedinyourletter. FirstofallIamcertainthatIpaidforallservicesduringthetwobillingperiodinquestion.Thepaymentswereontimeandforthecorrectamount.Iusedyourcompany’sautomatedtelephonebillingsystemandpaidwithmycreditcard.IamincludingtransactionreceiptsfrommycreditcardcompanythatlistthesepaymentsandLhedatesonwhichtheywereprocessedbyyourcompany. AfterIhadpaidthenIdidreceivemultiplebillsfortheperiods7/15-8/14and9/15-10/14asstatedinyourletter.ItriedrepeatedlytoreportthiserrortoyourcompanyviathecustomerserviceemailsystembutIneverreceivedaresponse.Iamalsoattachingcopiesoftheseemailsforyourreview. ThesedocumentsclearlyshowthatIhavemadeallpaymentsinatimelyfashionandIhopetheywillhelpyouresolvethissituation.Ifyouhaveanymorequestionsformepleasecontactmebyphone555-7690oremailrwalt79@mzmail.com. RuthWalter WhatdoesthefirstletterrequireMs.Waltertodo
Toreduceconfusionandinefficiencyofficesuppliesshouldnowbeorderedthroughthenewonlinesystem.
Ms.Arroyasaysthatwhenworkshopbeginstoslowdownitmaybetimetohiremoreworkers.
Ahistoryoflongandeffortlesssuccesscanbeadreadfulhandicapbutifproperlyhandleditmaybecomeadrivingforce.WhentheUnitedStatesenteredjustsuchaglowingperiodaftertheendoftheSecondWorldWarithadamarketeighttimeslargerthananycompetitorgivingitsindustrialunparalleledeconomiesofscale.Itsscientistsweretheworld’sbestitsworkersthemostskilled.AmericaandAmericanswereprosperousbeyondthedreamsoftheEuropeansandAsianswhoseeconomiesthewarhaddestroyed.Itwasinevitablethatthisprimacyshouldhavenarrowedasothercountriesgrewricher.Justasinevitablytheretreatfrompredominanceprovedpainful.Bythemid-1980sAmericanshadfoundthemselvesatalossovertheirfadingindustrialcompetitiveness.SomehugeAmericanindustriessuchasconsumerelectronicshadshrunkorvanishedinthefaceofforeigncompetition.By1987therewasonlyoneAmericantelevisionmakerleftZenith.Nowthereisnone:ZenithwasboughtbySouthKorea’sLGelectronicsinJuly.Foreign-madecarsandtextilesweresweepingintothedomesticmarket.America’smachine-toolindustrywasontheropes.ForawhileitlookedasthoughthemakingofsemiconductorswhichAmericahadinventedandwhichsatattheheartofthenewcomputeragewasgoingtobethenextcasualty.Allofthiscausedacrisisofconfidence.Americansstoppedtakingprosperityforgranted.Theybegantobelievethattheirwayofdoingbusinesswasfailingandthattheirincomeswouldthereforeshortlybegintofallaswell.Themid-1980sbroughtoneinquiryafteranotherintothecauseofAmerica’sindustrialdecline.Theirsometimessensationalfindingswerefilledwithwarningsaboutthegrowingcompetitionfromoverseas.Howthingshavechanged!In1995theUnitedStatescanlookbackonfiveyearsofsolidgrowthwhileJapanhasbeenstruggling.FewAmericansattributethissolelytosuchobviouscausesasdevalueddollarortheturningofthebusinesscycle.Self-doubthasyieldtoblindpride.Americanindustryhaschangeditsstructurehasgoneonadiethaslearnedtobemorequick-witted.accordingtoRichardCavanaghexecutivedeanofHarvard’sKennedySchoolofGovernment.ItmakesmeproudtobeanAmericanjusttoseehowourbusinessareimprovingtheirproductivity.saysStephenMooreoftheCatoInstituteathink-tankinWashingtonDC.AndWilliamSahlmanoftheHarvardBusinessSchoolbelievesthatpeoplewilllookbackonthisperiodasagoldenageofbusinessmanagementintheUnitedStates./TheU.S.achieveditspredominanceafterWorldWarⅡbecause______.
From:MitchellGlass＜mglass@popmail.net＞ To:LoisWest＜lois-west@wec.com＞ Subject:Manythanks DearMs.West IwouldliketothankyoufortakingthetimetomeetwithmelastFridaytodiscussthecurrentjobopeningintheengineeringdepartmentatWilfordElectronicComponentsWEC. AsImentionedIamparticularlyinterestedinthepositioninofassistantelectricalengineerasitoffersa21workenvironmentandopportunitiesforadvancement. Ifeelthatmy22educationalbackgroundandmyrecentexperienceasasystemsengineerwithAltechInc.closelymatchtherequirementforthejob. WECisaveryimpressiveorganizationandIwouldgreatlyappreciatethechancetocontributemyownuniqueskillsandperspectivetoitsmissionofprovidingelectronicsmanufacturerswithcomponentsofthe23quality. Thankyouagainforyourconsideration.Ilookforwardtotalkingwithyouagainsoon. Sincerely MitchellGlass 21
Thispositionrequiressomeonewhoisofmakingcomplexdecisionsinahigh-pressureenvironment.
Ms.Hartfieldwillmakeanexcellentexecutivebecausewhenconfrontedwithaproblemsheknowswhatcourseofactiontotake.
Whileitisgenerallyagreedthatthepoweroflargecompaniesextendsbeyondtheeconomicspherethisinfluenceisdifficulttomeasureinanyobjectiveway.Theprocessesofbusinessentailatleastsomeefforttoensurethesympatheticenactmentandenforcementoflegislationsincecostsandearningsareaffectedbytaxratesandgovernmentregulations.Companiesandbusinessgroupssendagentstolocalandnationalcapitalsandusesuchvehiclesasadvertisingtoenlistsupportforpoliciesthattheyfavor.Althoughinmanycountriescompaniesmaynotlegallycontributedirectlytocandidatesrunningforpublicofficetheirexecutivesandstockholdersmaydosoasindividuals.Companiesmayhowevermakepaymentstoinfluencepeddlersandcontributetocommitteesworkingtopassordefeatlegislativeproposals.Inpracticaltermsmanylawmakerslookuponcompaniesaspartoftheirconstituencyalthoughiftheirdistrictsdependonlocalplantstheselawmakersmaybeconcernedmorewithpreservingjobsthanwithprotectingcompanyprofits.Inanycaselimited-liabilitycompaniesarecentralinstitutionsinsociety;itwouldbeunrealistictoexpectthemtoremainalooffromthepoliticalprocessthataffectstheiroperationsperformanceandprinciples.Thedecisionsmadebycompanymanagementshaveramificationsthroughoutsociety.Ineffectcompaniescandecidewhichpartsofthecountryorevenwhichpartsoftheworldwillprosperandwhichwilldeclinebychoosingwheretolocatetheirplantsandotherinstallations.Thegiantcompaniesnotonlydecidewhattoproducebutalsohelptoinstillintheircustomersadesirefortheamenitiesthatthecompaniesmakeavailable.Totheextentthatlargefirmsprovideemploymenttheirpersonnelrequirementsdeterminethecurriculaofschoolsanduniversities.Forthesereasonsindividuals’aspirationsanddissatisfactionsarelikelytobeinfluencedbylargecompanies.Thisdoesnotmeanthatlargebusinessfirmscaninfluencethepublicinanywaytheychoose;itissimplythattheyaretheonlyinstitutionsavailabletoperformcertainfunctions.Automobilestypewritersfrozenfoodandelectrictoastersmustcomefromcompanyauspicesiftheyaretobeprovidedatall.Understandingthisdependenceasagivencompaniestendtocreateanenvironmentcongenialtotheconductoftheirbusiness.Thebesttitleforthispassageshouldbe______.
ENTRY-LEVERPOSITIONSWITHEMPLOYCO Respectedemploymentagencyseeksrecentgraduatesforentry-levelpositionsinthefieldofjobrecruitment.Noexperienceisrequiredbutyoumusthaveabachelor’sdegreeorhigher.Desiredqualitiesincludeprecisionpunctualityandcommunicationskills.Afamiliaritywithgeneralofficecomputerprogramsishelpfulbutnotrequired.SelectedcandidateswillassistourheadhuntersinrecruitingpersonnelforsomeofthetopcorporationsinAmericawhileearningaguaranteedsalaryunlimitedcommissionsandinvaluableexperience.Threeweeksofpaidtrainingisrequired. Don’tmissthischancetogetoutofthejobmarketandintothenation’sfastest-growingmostlucrativeindustry.InterestedapplicantsshouldcontactourHumanResourcesDepartmentatHR@employco.comor1-800-937-9924extension44. From:MarshallNixon＜nixonm@daumworld.com＞ To:HRdepartment＜HR@employco.com＞ Subject:Aboutthejob Towhomitmayconcern Iamwritinginresponsetoyouradvertisementforentry-levelpositionsatEmployco.AsarecentcollegegraduatewithadegreeinCommunicationsIreadyouradvertisementwithgreatinterest.Withunemploymentrateshighthesedaystheemploymentindustryseemsmorepromisingthanever.ThereforeIhavemadeitmygoaltoestablishacareeratarespectedagencyinthefield. IamfamiliarwithyourfirmthroughyourwebsitewhichIhaveusedextensivelyasaresourceinmyjobsearch.Ihavebeenquiteimpressedwithyouragency’scustomizedserviceforjobapplicants.Yourwebsiteoffersarefreshingblendofhelpfuladviceusefulinformationandstraightforwardstatistics. InshortIamexcitedattheprospectofjoiningyouragencyasafull-timeemployee.WithmyeducationalbackgroundandbroadrangeofexperiencesIfeelIcanmakeanimmediatecontributiontoEmployco.Atyourearliestpossibleconveniencepleasesendmemoreinformationaboutyourjobvacanciesandletmeknowhowtobegintheapplicationprocess. Sincerely MarshallNixon WhydoesMr.Nixsonwanttobeginacareerintheemploymentindustry
TheShanghaiTechnicalSupervisionBureaurecentlyreleasedtheresultsofasamplesurveyof486Modelcomputersbeingsoldinthecity’smarkets.Thesurveyrevealedthatnineof14typesor64percentofimportedbrand-namecomputersfulfilledthestandards.Alargenumberofthelow-qualityforeigncomputerswhichweremarketedasworld-famousbrandswereactuallycounterfeitedshoddyproductslackingthenecessaryinformationsuchasregisteredtrademarksfactoryoforiginqualitycertificationsandsafetyindices.InadditionasurveyofShanghaifootwearmarketsconductedbytheBureauon30-oddoccasionssinceearlythisyearindicatedvariousbrandsofforeignshoesincludingNikeandPumawerelow-qualitycounterfeitedgoods.Theallegedlyworld-famousbrandspricedbetween300-500Yuanperpairwereactuallyworthonly40-60Yuan.AnofficialfromtheChinaConsumerAssociationpointedtothefollowingcomplaintsconcerningforeigngoods:Qualityproblemsrelatedtoindividualcommoditieshavedevelopedintoauniversalproblemdirectlyrelatetobatchshipmentsofcommodities.Itisthusquiteobviousthatthecrackdownoncounterfeitshoddyforeigngoodsisataskrequiringtheutmostimmediacy.TheappearanceofshoddycounterfeitforeigngoodshasadverselyaffectedthenormaloperationsofChina’srealforeign-goodsmarketshasgreatlyharmedtheinterestsofconsumersandresultedinsubstantiallossesinstatetaxrevenue.Officialshavepointedoutthatthekeytocrackingdownoncounterfeitforeigngoodsistoattackillegalactsrelatedtosellingsham虚假的foreigngoodsatthepricesapplicableforauthenticproducts.Officialsrecommendthatcommodityinspectiontechnicalsupervisionandindustrialandcommercialdepartmentsshouldstrengthenlawenforcementeffortsincreasethefrequencyofinspectionsandeliminatethesourcesofshamforeigngoods.Enterprisesproducingandmarketingshamforeigngoodsshouldbesubjecttoseverepunishmentwithallcasesreferredtothejudicialdepartmentsforadjudicationandpublicsupervisionshouldbeintensified.Consumersontheotherhandshouldmakeeveryefforttoconstantlyenhancetheirabilitytodiscerncounterfeitforeigngoodsandshouldrefrainfromblindlypurchasingsuchproductssimplybecauseoftheirlowprice.AnofficialfromtheChinaConsumerAssociationpointedoutthat______.
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