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Dentimax’s latest marketing campaign for their Little Teeth ______ is aimed at the parents of infant...

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BMW’s emphasizes technological revolution more explicitly.  Renault’s proves to be more successful.  Renault’s provides more delicate messages than BMW’s.  BMW’s employs the metaphor of DNA while Renault’s doesn’t.  
send off    send out    send up    send for  
items to be marketed  wholesalers and retailers  a number of variables  four ingredients  
Assortment/Combination.  Ingredient/Combination.  Variable/Ingredient.  Strategies/Variabl  
target  products  commerce  technician  
BMW’s emphasizes technological revolution more explicitly.  Renault’s proves to be more successful.  Renault’s provides more delicate messages than BMW’s.  BMW’s employs the metaphor of DNA while Renault’s doesn’t.  
Selling a person  Face-to-face selling  Selling by a person  Selling of personal belongings  
poverty,  extinction.  revolution.  evolution.  
Assortment/Combination.  Ingredient/Combination.  Variable/Ingredient.  Strategies/Variable.  
wholesalers and retailers, although uncontrollable, are responsible for the selection of trade channels and development of distribution system  the marketing executive has great freedom in selecting trade channels and developing distribution system in spite of the presence of some uncontrollable factors  the marketing executive is free from the control of wholesalers and retailers  the marketing executive works with wholesalers and retailers with great consideratrion of position  
The design, implementation, and evaluation of the marketing mix combine most part of a firm’s marketing effort.  The bulk of a firm’s marketing effort consists of the design, implementation, and evaluation of the marketing mix.  The design, implementation, and evaluation of the marketing mix are composed of most part of a firm’s marketing effort.  The bulk of a firm’s marketing effort makes up the design, implementation, and evaluation of the marketing mix.  

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