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下列各项企业财务管理目标中，能够同时考虑资金的时间价值和投资风险因素的是（）。
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Soyouhavetoleave.Howniceitifyouabitlonger.
F WhenIopenedthefirst"BodyShop"in1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.Todaythe"BodyShop"isagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein. It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.Ihavealwayswantedthepeoplewhoworkforthe"BodyShop"tofeelthesameway. Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toour"family"andnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo. Howdoesthewriterfeelaboutthebusinesssheruns
Ithinkit'stimethatshemakesuphermind.
Thoughitwasraininghardbutthechildrenpracticedfootballontheplayground.
Familyeducationhasagreatonchildreninmanyways.
HetellsmethatheusedtolivinginParis.
--Thisdresswaslastyear'sstyle. --Ithinkitstilllooksperfectithasgoneoutthisyear.
Thesegirlsdidn'tliketovisitChicagoandtheyhadtogo.
Therestandstwofactoriesontheriver.
C Withonlyabout1000pandasleftintheworldChinaisdesperatelytryingtoclonetheanimalandsavetheendangeredspecies.That’samovesimilartowhataTexasA&MUniversityresearcherhasbeenundertakingforthepastfiveyearsinaprojectcalled"Noah’sArk". Dr.DuaneKraemeraprofessorinTexasA&M’sCollegeofVeterinaryMedicineandapioneerinembryo胚胎transferworkandrelatedproceduressayshesalutestheChineseeffortand"Iwishthemallthebestsuccesspossible.It’saworthwhileprojectcertainlynotaneasyoneandit’sverymuchlikewhatwe’reattemptinghereatTexasA&M--tosaveanimalsfromextinction." Noah’sArkisaimedatcollectingeggsembryossemen精子andDNAofendangeredanimalsandstoringtheminliquidnitrogen.IfcertainspeciesshouldbecomeextinctKraemersaystherewouldbeenoughofthebasicbuildingblockstoreintroducethespeciesinthefuture. Itisestimatedthatasmanyas2000speciesofmammalsbirdsandreptileswillbecomeextinctoverthenext100years.ThepandanativeonlytoChinaisindangerofbecomingextinctinthenext25years. ThisweekChinesescientistssaidtheygrewanembryobyintroducingcellsfromadeadfemalepandaintotheeggcellsofaJapanesewhiterabbit.Theyarenowtryingtoimplanttheembryointoahostanimal. Theentireprocedurecouldtakefromthreetofiveyearstocomplete. "Thenucleartransferofonespeciestoanotherisnoteasyandthelackofavailablepandaeggscouldbeamajorproblem"Kraemerbelieves."Theywillprobablyhavetodoseveralhundredtransferstoresultinonepregnancy.Ittakesalongtimeandit’sdifficultbutthiscouldbegroundbreakingscienceifitworks.Theyarecertainlynotputtinganylivepandasatrisksoitisworththeeffort"addsKraemerwhoisoneoftheleadersoftheMissyplicityProjectatTexasA&Mthefirsteverattemptatcloningadog. "Theyaretryingtodosomethingthat’sneverbeendoneandthisisverysimilartoourworkinNoah’sArk.We’rebothtryingtosaveanimalsthatfaceextinction.Icertainlyapplaudtheireffortandthere’salotwecanlearnfromwhattheyareattemptingtodo.It’saresearchthatisverymuchneeded./ HowlongwilltheChinesepandacloningprojecttakeaccordingtothepassage
Sportsandgamesareveryusefultocharacter-training.
C Withonlyabout1000pandasleftintheworldChinaisdesperatelytryingtoclonetheanimalandsavetheendangeredspecies.That’samovesimilartowhataTexasA&MUniversityresearcherhasbeenundertakingforthepastfiveyearsinaprojectcalled"Noah’sArk". Dr.DuaneKraemeraprofessorinTexasA&M’sCollegeofVeterinaryMedicineandapioneerinembryo胚胎transferworkandrelatedproceduressayshesalutestheChineseeffortand"Iwishthemallthebestsuccesspossible.It’saworthwhileprojectcertainlynotaneasyoneandit’sverymuchlikewhatwe’reattemptinghereatTexasA&M--tosaveanimalsfromextinction." Noah’sArkisaimedatcollectingeggsembryossemen精子andDNAofendangeredanimalsandstoringtheminliquidnitrogen.IfcertainspeciesshouldbecomeextinctKraemersaystherewouldbeenoughofthebasicbuildingblockstoreintroducethespeciesinthefuture. Itisestimatedthatasmanyas2000speciesofmammalsbirdsandreptileswillbecomeextinctoverthenext100years.ThepandanativeonlytoChinaisindangerofbecomingextinctinthenext25years. ThisweekChinesescientistssaidtheygrewanembryobyintroducingcellsfromadeadfemalepandaintotheeggcellsofaJapanesewhiterabbit.Theyarenowtryingtoimplanttheembryointoahostanimal. Theentireprocedurecouldtakefromthreetofiveyearstocomplete. "Thenucleartransferofonespeciestoanotherisnoteasyandthelackofavailablepandaeggscouldbeamajorproblem"Kraemerbelieves."Theywillprobablyhavetodoseveralhundredtransferstoresultinonepregnancy.Ittakesalongtimeandit’sdifficultbutthiscouldbegroundbreakingscienceifitworks.Theyarecertainlynotputtinganylivepandasatrisksoitisworththeeffort"addsKraemerwhoisoneoftheleadersoftheMissyplicityProjectatTexasA&Mthefirsteverattemptatcloningadog. "Theyaretryingtodosomethingthat’sneverbeendoneandthisisverysimilartoourworkinNoah’sArk.We’rebothtryingtosaveanimalsthatfaceextinction.Icertainlyapplaudtheireffortandthere’salotwecanlearnfromwhattheyareattemptingtodo.It’saresearchthatisverymuchneeded./ WhatcouldbethemajorproblemincloningpandasaccordingtoProfessorKraemer
B Ranch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld. Everyfamilyknewthenamesofitsfilmstars——CharlieChaplinGretaGarboBergmanandhundredsmore. ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates. ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm. WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld. Whowasnotmentioned提到asafilmstarinthepassage.
D Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Their!criticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround."It’siniquitous"theysay"thatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...". Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement. Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities. Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice! Anotherthingwemustn’tforgetisthe"smallads."whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthe"hatchmatchanddispatch"columnbutbyfarthemostfascinatingsectionisthepersonalor"agony"column.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis! Thepassageis.
E Atacertaintimeinourlivesweconsidereveryplaceasthepossiblesite地点forahouse.IhavethussearchedthecountrywithinadozenmilesofwhereIlive.InimaginationIhaveboughtallthefarmsoneafteranotherandIknewtheirprices. ThenearestthingthatIcametoactualownershipwaswhenIboughttheHollowellplace.Butbeforetheownercompletedthesalewithmehiswifechangedhermindandwishedtokeepitandheofferedmeadditionaldollarstoreturnthefarmtohim.HoweverIlethimkeeptheadditionaldollarsandsoldhimthefarmforjustwhatIhadgivenforit. TherealattractionsoftheHollowellfarmtomewereitspositionbeingabouttwomilesfromthevillagehalfamilefromthenearestneighborbounded相邻ononesidebytheriverandseparatedfromthehighwaybyawidefield.Thepoorconditionofthehouseandfencesshowedthatithadn’tbeenusedforsometime.IrememberedfrommyearliesttripuptheriverthatthehouseusedtobehiddenbehindaforestareaandIwasinahurrytobuyitbeforetheownerfinishedgettingoutsomerockscuttingdowntheappletreesandclearingawaysomeyoungtreeswhichhadgrownupinthefields.Iwantedtobuyitbeforehemadeanymoreofhisimprovements.ButitturnedoutasIhavesaid. Iwasnotreallytroubledbytheloss.IhadalwayshadagardenbutIdon’tthinkIwasreadyforalargefarm.Ibelievethataslongaspossibleitisbettertolivefreeanduncommitted不受约束的.Itmakesbutlittledifferencewhetheryouownafarmornot. Theunderlinedwordsthelossinthelastparagraphreferto.
B Ranch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld. Everyfamilyknewthenamesofitsfilmstars——CharlieChaplinGretaGarboBergmanandhundredsmore. ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates. ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm. WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld. Whichstatement说法istrue
F WhenIopenedthefirst"BodyShop"in1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.Todaythe"BodyShop"isagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein. It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.Ihavealwayswantedthepeoplewhoworkforthe"BodyShop"tofeelthesameway. Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toour"family"andnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo. Whatisthewriter’smainpurpose目的inwritingthistext
--haveyoubeeninGuilin --Threeweeks.
A HowshouldoneinvestasumofmoneyinthesedaysofinflationLeftinabankitwillhardlykeepitsvaluehoweverhightheinterestrateis.OnlyabravemanoraveryrichonedarestobuyandsellontheStockMarket.Todayitseemsthatoneofthebestwaystoprotectyoursavingsandevenincreaseyourwealthistobuybeautifulobjectsfromthepast.HereIamgoingtooffersomeadviceoncollectingantiqueclockswhichIpersonallyconsiderareamongthemostinterestingofantiques. Isometimeswonderwhatabeingfromanotherplanetmightreportbackaboutourwayoflife."TheplanetEarthisruledbyamysteriouscreaturethatsitsorstandsinaroomandmakesastrangetickingsound.Ithasafacewithtwelveblackmarksandtwohands.Mencandonothingwithoutitspermissionanditfastensitsyoungroundpeople’swristssothateverywheremengotheyarestillunderitscontrol.ThiscreatureistherealmasterofEarthandmenareitsslaves." Whetherornotweareslavesoftimetodaydependsonourcultureandpersonalitybutitisbelievedthatmanyyearsagokingskeptspecialslavestotellthetime.Certainmenwereverycleveratmeasuringthetimeofdayaccordingtothebeatingoftheirownhearts.Theyweremadetostandinafixedplaceandeveryhourorsowouldshoutthetime.Soitseemsthatthefirstclockswerehumanbeings. Howevermenquicklyfoundmoreconvenientandreliablewaysoftellingthetime.Theylearnedtousetheshadowscastbythesun.Theymarkedthehoursoncandlesusedsandinhour-glassesandinventedwater-clocks.Indeedanyseriousstudentofantiquesshouldspendasmuchtimeaspossiblevisitingpalacesstatelyhomesandmuseumstoseesomeofthefinestexamplesofclocksfromthepast. Antiqueclockscouldbeveryexpensivebutoneofthejoysofcollectingclocksisthatitisstillpossibletofindquitecheaponesforyourownhome.Afterallifyouaregoingtoberuledbythetimewhynotinvestinairantiqueclockandperhapsmakeafutureprofit Byquoting引用theremarkofabeingfromanotherplanettheauthorintendsto.
Theteachertoldusthattheearthranaroundthesun.
Sincehewasbusysohedidn'tcome.
A HowshouldoneinvestasumofmoneyinthesedaysofinflationLeftinabankitwillhardlykeepitsvaluehoweverhightheinterestrateis.OnlyabravemanoraveryrichonedarestobuyandsellontheStockMarket.Todayitseemsthatoneofthebestwaystoprotectyoursavingsandevenincreaseyourwealthistobuybeautifulobjectsfromthepast.HereIamgoingtooffersomeadviceoncollectingantiqueclockswhichIpersonallyconsiderareamongthemostinterestingofantiques. Isometimeswonderwhatabeingfromanotherplanetmightreportbackaboutourwayoflife."TheplanetEarthisruledbyamysteriouscreaturethatsitsorstandsinaroomandmakesastrangetickingsound.Ithasafacewithtwelveblackmarksandtwohands.Mencandonothingwithoutitspermissionanditfastensitsyoungroundpeople’swristssothateverywheremengotheyarestillunderitscontrol.ThiscreatureistherealmasterofEarthandmenareitsslaves." Whetherornotweareslavesoftimetodaydependsonourcultureandpersonalitybutitisbelievedthatmanyyearsagokingskeptspecialslavestotellthetime.Certainmenwereverycleveratmeasuringthetimeofdayaccordingtothebeatingoftheirownhearts.Theyweremadetostandinafixedplaceandeveryhourorsowouldshoutthetime.Soitseemsthatthefirstclockswerehumanbeings. Howevermenquicklyfoundmoreconvenientandreliablewaysoftellingthetime.Theylearnedtousetheshadowscastbythesun.Theymarkedthehoursoncandlesusedsandinhour-glassesandinventedwater-clocks.Indeedanyseriousstudentofantiquesshouldspendasmuchtimeaspossiblevisitingpalacesstatelyhomesandmuseumstoseesomeofthefinestexamplesofclocksfromthepast. Antiqueclockscouldbeveryexpensivebutoneofthejoysofcollectingclocksisthatitisstillpossibletofindquitecheaponesforyourownhome.Afterallifyouaregoingtoberuledbythetimewhynotinvestinairantiqueclockandperhapsmakeafutureprofit Theunderlinedphrase"statelyhomes"inParagraph4means.
Anyonemayborrowbooksanditcostnothingtoborrowthem.
Don'tdoanymoreworknowyoulooksotiring.
B Ranch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld. Everyfamilyknewthenamesofitsfilmstars——CharlieChaplinGretaGarboBergmanandhundredsmore. ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates. ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm. WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld. Hollywoodusedtobea.
D Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Their!criticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround."It’siniquitous"theysay"thatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...". Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement. Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities. Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice! Anotherthingwemustn’tforgetisthe"smallads."whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthe"hatchmatchanddispatch"columnbutbyfarthemostfascinatingsectionisthepersonalor"agony"column.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis! Whatisthemainideaofthispassage
--Thisdigitalcameraisreallycheap! --Thethebetter.I'mshortofmoneyyousee.
E Atacertaintimeinourlivesweconsidereveryplaceasthepossiblesite地点forahouse.IhavethussearchedthecountrywithinadozenmilesofwhereIlive.InimaginationIhaveboughtallthefarmsoneafteranotherandIknewtheirprices. ThenearestthingthatIcametoactualownershipwaswhenIboughttheHollowellplace.Butbeforetheownercompletedthesalewithmehiswifechangedhermindandwishedtokeepitandheofferedmeadditionaldollarstoreturnthefarmtohim.HoweverIlethimkeeptheadditionaldollarsandsoldhimthefarmforjustwhatIhadgivenforit. TherealattractionsoftheHollowellfarmtomewereitspositionbeingabouttwomilesfromthevillagehalfamilefromthenearestneighborbounded相邻ononesidebytheriverandseparatedfromthehighwaybyawidefield.Thepoorconditionofthehouseandfencesshowedthatithadn’tbeenusedforsometime.IrememberedfrommyearliesttripuptheriverthatthehouseusedtobehiddenbehindaforestareaandIwasinahurrytobuyitbeforetheownerfinishedgettingoutsomerockscuttingdowntheappletreesandclearingawaysomeyoungtreeswhichhadgrownupinthefields.Iwantedtobuyitbeforehemadeanymoreofhisimprovements.ButitturnedoutasIhavesaid. Iwasnotreallytroubledbytheloss.IhadalwayshadagardenbutIdon’tthinkIwasreadyforalargefarm.Ibelievethataslongaspossibleitisbettertolivefreeanduncommitted不受约束的.Itmakesbutlittledifferencewhetheryouownafarmornot. WhydidtheauthordecidetobuytheHollowellplace
D Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Their!criticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround."It’siniquitous"theysay"thatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...". Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement. Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities. Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice! Anotherthingwemustn’tforgetisthe"smallads."whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthe"hatchmatchanddispatch"columnbutbyfarthemostfascinatingsectionisthepersonalor"agony"column.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis! Whydothecriticscriticizeadvertisers
UptonownothingBetty.Iwanttoknowthereasonhehasn'twrittentome.
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