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( )，中国人民银行批准的中资商业银行法人对中资保险公司法人试办由双方协商确定利率的大额定期存款，进行了存款利率改革的初步尝试。
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我国商业银行的开办可依据的法律文件是
中国银行法
中国商业银行法
中国公司法
中国人民银行法
我国商业银行的开办可依据的法律文件是______
《银行法》
《商业银行法》
《公司法》
《中国人民银行法》
协议存款指经中国人民银行批准面向等特定客户开办的约定存期的存款
中资保险公司法人
全国社会保障基金理事会
养老保险个人账户基金
国家邮政局邮政储汇局
经中国人民银行批准可以办理协议存款
有限责任公司
企事业单位
中资保险公司法人
国有大型企业
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Sportsandgamesareveryusefultocharacter--training.
Thesegirlsdidn'tliketovisitChicagoandtheyhadtogo.
Don'tdoanymoreworknowyoulooksotiring.
AFromthehealthpointofviewwearelivinginamarvelousage.Weareimmunizedfrombirthagainstmanyofthemostdangerousdiseases.Alargenumberofoncefatalillnessescannowbecuredbymoderndrugsandsurgery.Itisalmostcertainthatonedayremedieswillbefoundforthemoststubbornremainingdiseases.Theexpectationoflifehasincreasedenormously.Butthoughthepossibilityoflivingalongandhappylifeisgreaterthaneverbeforeeverydaywewitnesstheincredibleslaughterofmenwomenandchildrenontheroads.Manversusthemotorcar!Itisanever-endingbattlewhichmanislosing.Thousandsofpeopleovertheworldarekilledorhorriblykilledeachyearandwearequietlysittingbackandlettingithappen.Ithasbeenrightlysaidthatwhenamanissittingbehindasteeringwheelhiscarbecomestheextensionofhispersonality.Thereisnodoubtthatthemotorcaroftenbringsoutaman’sveryworstqualities.Peoplewhoarenormallyquietandpleasantmaybecomeunrecognizablewhentheyarebehindasteering-wheel.Theysweartheyareill-manneredandaggressivewillfulastwo-year-oldandutterlyselfish.Ai1theirhiddenfrustrationsdisappointmentsandjealousiesseemtobebroughttothesurfacebytheactofdriving.Thesurprisingthingisthatsocietysmilessobenignlyonthemotoristandseemstocondonehisbehaviour.Everythingisdoneforhisconvenience.Citiesareallowedtobecomealmostuninhabitablebecauseofheavytraffic;townsaremadeuglybyhugecarparks;thecountrysideisdesecratedbyroadnetworks;andthemassannualslaughterbecomesnothingmorethanastatistictobeconvenientlyforgotten.Itishightimeaworldcodewerecreatedtoreducethissenselesswasteofhumanlife.Withregardtodrivingthelawsofsomecountriesarenotoriouslylaxandeventhestrictestarenotstrictenough.Acodewhichwasuniversallyacceptedcouldonlyhaveadramaticallybeneficialeffectontheaccidentrate.Hereareafewexamplesofsomeofthethingsthatmightbedone.Thedrivingtestshouldbestandardizedandmadefarmoredifficultthanitis;allthedriversshouldbemadetotakeatesteverythreeyearsorso;theageatwhichyoungpeopleareallowedtodriveanyvehicleshouldberaisedtoatleast21;allvehiclesshouldbeputthroughstringentannualtestsforsafety.Eventhesmallestamountofalcoholinthebloodcanimpairaperson’sdrivingability.Presentdrinkinganddrivinglawswheretheyexistshouldbemadmuchstricter.Maximumandminimumspeedlimitsshouldbeimposedonallroads.GovernmentsshouldlaydownsafetyspecificationsformanufacturersashasbeendoneintheUSA.Alladvertisingstressingpowerandperformanceshouldbebanned.Thesemeasuresmaysoundinordinatelyharsh.Butsurelynothingshouldbeconsideredassevereifitresultsinreducingtheannualtollofhumanlife.Afteralltheworldisforhumanbeingsnotmotorcars.WhichofthefollowingisNOTmentionedasawayagainsttrafficaccidents
HTheNorwegianGovernmentisdoingitsbesttokeeptheoilindustryundercontrol.Anewlawlimitsexplorationtoanareasouthofthesouthernendofthelongcoastline;productionlimitshavebeenlaiddownthoughthesehavealreadybeenraised;andoilcompanieshavenotbeenallowedtoemploymorethanalimitednumberofforeignworkers.ButtheoilindustryhasawayofgettingoversuchproblemsandfewpeoplebelievethattheGovernmentwillbeabletoholdthingsbackforlong.AsaNorwegianpoliticiansaidlastweek:Wewillsoonbechangedbeyondallrecognition.EversincethewartheGovernmenthasbeencarryingoutaprogrammeofdevelopmentintheareanorthoftheArcticCircle.Duringthepastfewyearsthisprogrammehashadagreatdealofsuccess:Tromsohasbeenbuiltupintoalocalcapitalwithauniversityalargehospitalandahealthyindustry.Buttheoilindustryhasalreadystartedtodrawpeoplefromthesouthandwithinafewyearsthewholenorthernpolicycouldbeinruins.Theeffectsoftheoilindustrywouldnotbelimitedtothenorthhowever.Withnearly100percentemploymenteveryonecanseeasituationdevelopinginwhichtheserviceindustriesandthetouristindustrywilllosemoreoftheirworkerstotheoilindustry.Somesmallerindustriesmightevendisappearaltogetherwhenitbecomescheapertobuygoodsfromabroad.TherealargumentoveroilisitsthreattotheNorwegianwayoflife.FarmersandfishermendonotmakeupmostofthepopulationbuttheyareanimportantpartofitbecausetheNorwegiansseeinthemmanyofthequalitiesthattheyregardwithprideasessentiallyNorwegian.Anditisthefarmersandthefishermenwhoaremostcriticaloftheoilindustrybecauseofthedamagethatitmightcausetothecountrysideandtothesea.AccordingtothepassagetheoilindustrymightleadnorthernNorwayto______.
Peopleindifferentpartsoftheworldlearntounderstandonewithanother.
CanyoutellthedifferenceamongAandB
Therestandstwofactoriesontheriver.
FWhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein.It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway.Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Whatkindofpersondoesthewriterseemtobe
HTheNorwegianGovernmentisdoingitsbesttokeeptheoilindustryundercontrol.Anewlawlimitsexplorationtoanareasouthofthesouthernendofthelongcoastline;productionlimitshavebeenlaiddownthoughthesehavealreadybeenraised;andoilcompanieshavenotbeenallowedtoemploymorethanalimitednumberofforeignworkers.ButtheoilindustryhasawayofgettingoversuchproblemsandfewpeoplebelievethattheGovernmentwillbeabletoholdthingsbackforlong.AsaNorwegianpoliticiansaidlastweek:Wewillsoonbechangedbeyondallrecognition.EversincethewartheGovernmenthasbeencarryingoutaprogrammeofdevelopmentintheareanorthoftheArcticCircle.Duringthepastfewyearsthisprogrammehashadagreatdealofsuccess:Tromsohasbeenbuiltupintoalocalcapitalwithauniversityalargehospitalandahealthyindustry.Buttheoilindustryhasalreadystartedtodrawpeoplefromthesouthandwithinafewyearsthewholenorthernpolicycouldbeinruins.Theeffectsoftheoilindustrywouldnotbelimitedtothenorthhowever.Withnearly100percentemploymenteveryonecanseeasituationdevelopinginwhichtheserviceindustriesandthetouristindustrywilllosemoreoftheirworkerstotheoilindustry.Somesmallerindustriesmightevendisappearaltogetherwhenitbecomescheapertobuygoodsfromabroad.TherealargumentoveroilisitsthreattotheNorwegianwayoflife.FarmersandfishermendonotmakeupmostofthepopulationbuttheyareanimportantpartofitbecausetheNorwegiansseeinthemmanyofthequalitiesthattheyregardwithprideasessentiallyNorwegian.Anditisthefarmersandthefishermenwhoaremostcriticaloftheoilindustrybecauseofthedamagethatitmightcausetothecountrysideandtothesea.Norwegianfarmersandfishermenhaveanimportantinfluencebecause______.
FWhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein.It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway.Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Howdoesthewriterfeelaboutthebusinesssheruns
BRanch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld.Everyfamilyknewthenamesofitsfilmstars—CharlieChaplinGretaGarboBergmanandhundredsmore.ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates.ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm.WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld.Hollywoodusedtobea______.
CThelawsaysthatwomenshouldhavethechanceofdoingthesamejobsasmenandearnthesameasthem.Therealityisverydifferent.Womenlosebecause25yearsaftertheEqualPayActmanyofthemstillgetpaidlessthanmen.Theylosebecausetheydolower-paidjobswhichmenjustwon’tconsider.Andtheylosebecausetheyaretheoneswhointerruptacareertohavechildren.AllthisisreportedinanindependentstudyorderedbytheGovernment’sWomen’sUnite.Thebiggestproblemisn’tequalpayinworkplacessuchasfactories.Itisasortofworkwomendo.Makealistofthelow-paidjobsthenconsiderwhodoesthem.Trynursessecretariescleanersclerksteachersinprimaryschoolsdinnerladiesandchildcarehelpers.NotalotofmenamongthatgrouparethereYetsomeofthosejobsarereallyimportant.Surelynoonewoulddenythataboutnursesandteachersforastart.SowhydowerewardthepeoplewhodothemsopoorlyTherecanbeonlyoneanswer——becausetheyarewomen.Thisisnotgoingtobeputrightovernight.ButtheGovernmentwhichemploysalotofthemandotherbosseshavetomakeastart.Itisdisgraceful可耻的thatwehavegoneintothe21stCenturybutstilltreatwomenassecond-classcitizens.Wecanlearnfromthetextwhattheproblemreallymattersis______.
DAdvertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement.Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn’tforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Thepassageis______.
CThelawsaysthatwomenshouldhavethechanceofdoingthesamejobsasmenandearnthesameasthem.Therealityisverydifferent.Womenlosebecause25yearsaftertheEqualPayActmanyofthemstillgetpaidlessthanmen.Theylosebecausetheydolower-paidjobswhichmenjustwon’tconsider.Andtheylosebecausetheyaretheoneswhointerruptacareertohavechildren.AllthisisreportedinanindependentstudyorderedbytheGovernment’sWomen’sUnite.Thebiggestproblemisn’tequalpayinworkplacessuchasfactories.Itisasortofworkwomendo.Makealistofthelow-paidjobsthenconsiderwhodoesthem.Trynursessecretariescleanersclerksteachersinprimaryschoolsdinnerladiesandchildcarehelpers.NotalotofmenamongthatgrouparethereYetsomeofthosejobsarereallyimportant.Surelynoonewoulddenythataboutnursesandteachersforastart.SowhydowerewardthepeoplewhodothemsopoorlyTherecanbeonlyoneanswer——becausetheyarewomen.Thisisnotgoingtobeputrightovernight.ButtheGovernmentwhichemploysalotofthemandotherbosseshavetomakeastart.Itisdisgraceful可耻的thatwehavegoneintothe21stCenturybutstilltreatwomenassecond-classcitizens.WhenthewritersaysThisisnotgoingtobeputrightovernighthemeans______.
BRanch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld.Everyfamilyknewthenamesofitsfilmstars—CharlieChaplinGretaGarboBergmanandhundredsmore.ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates.ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm.WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld.Whowasnotmentioned提到asafilmstarinthepassage______.
DAdvertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement.Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn’tforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Whatisthemainideaofthispassage
AFromthehealthpointofviewwearelivinginamarvelousage.Weareimmunizedfrombirthagainstmanyofthemostdangerousdiseases.Alargenumberofoncefatalillnessescannowbecuredbymoderndrugsandsurgery.Itisalmostcertainthatonedayremedieswillbefoundforthemoststubbornremainingdiseases.Theexpectationoflifehasincreasedenormously.Butthoughthepossibilityoflivingalongandhappylifeisgreaterthaneverbeforeeverydaywewitnesstheincredibleslaughterofmenwomenandchildrenontheroads.Manversusthemotorcar!Itisanever-endingbattlewhichmanislosing.Thousandsofpeopleovertheworldarekilledorhorriblykilledeachyearandwearequietlysittingbackandlettingithappen.Ithasbeenrightlysaidthatwhenamanissittingbehindasteeringwheelhiscarbecomestheextensionofhispersonality.Thereisnodoubtthatthemotorcaroftenbringsoutaman’sveryworstqualities.Peoplewhoarenormallyquietandpleasantmaybecomeunrecognizablewhentheyarebehindasteering-wheel.Theysweartheyareill-manneredandaggressivewillfulastwo-year-oldandutterlyselfish.Ai1theirhiddenfrustrationsdisappointmentsandjealousiesseemtobebroughttothesurfacebytheactofdriving.Thesurprisingthingisthatsocietysmilessobenignlyonthemotoristandseemstocondonehisbehaviour.Everythingisdoneforhisconvenience.Citiesareallowedtobecomealmostuninhabitablebecauseofheavytraffic;townsaremadeuglybyhugecarparks;thecountrysideisdesecratedbyroadnetworks;andthemassannualslaughterbecomesnothingmorethanastatistictobeconvenientlyforgotten.Itishightimeaworldcodewerecreatedtoreducethissenselesswasteofhumanlife.Withregardtodrivingthelawsofsomecountriesarenotoriouslylaxandeventhestrictestarenotstrictenough.Acodewhichwasuniversallyacceptedcouldonlyhaveadramaticallybeneficialeffectontheaccidentrate.Hereareafewexamplesofsomeofthethingsthatmightbedone.Thedrivingtestshouldbestandardizedandmadefarmoredifficultthanitis;allthedriversshouldbemadetotakeatesteverythreeyearsorso;theageatwhichyoungpeopleareallowedtodriveanyvehicleshouldberaisedtoatleast21;allvehiclesshouldbeputthroughstringentannualtestsforsafety.Eventhesmallestamountofalcoholinthebloodcanimpairaperson’sdrivingability.Presentdrinkinganddrivinglawswheretheyexistshouldbemadmuchstricter.Maximumandminimumspeedlimitsshouldbeimposedonallroads.GovernmentsshouldlaydownsafetyspecificationsformanufacturersashasbeendoneintheUSA.Alladvertisingstressingpowerandperformanceshouldbebanned.Thesemeasuresmaysoundinordinatelyharsh.Butsurelynothingshouldbeconsideredassevereifitresultsinreducingtheannualtollofhumanlife.Afteralltheworldisforhumanbeingsnotmotorcars.Whatdoestheauthorthinkofsocietytowardmotorists
DAdvertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement.Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn’tforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Whydothecriticscriticizeadvertisers
BRanch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld.Everyfamilyknewthenamesofitsfilmstars—CharlieChaplinGretaGarboBergmanandhundredsmore.ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates.ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm.WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld.Whichstatement说法istrue
TherearemuchmanymorepeoplethanIexpected.
Sincehewasbusysohedidn'tcome.
Whydidyougetupsoearlyinthismorning.
GPresidentArlinghasputhislong-awaitedeconomicrestructuringprogrambeforetheCongress.ItprovidesacoordinatedprogramofinvestmentcreditsresearchgrantseducationalreformsandtaxchangesdesignedtomakeAmericanindustrymorecompetitive.Thisisnecessarytoreversetheeconomicslideintounemploymentlackofgrowthandtradedeficitsthathaveplaguedtheeconomyforthepastsixyears.ThemostliberalwingofthePresident’spartyhascalledforstrongerandmoredirectaction.TheywantanincomespolicytocheckinflationwhileFederalfinancinghelpsrebuildindustrybehindawallofprotectivetariffs.TheRepublicanshoweverdecryeventhemodestgraduatedtaxincreasesinthePresident’sprogram.TheyWanttaxcutsandamoreopenmarket.TheysayifFederalmoneyhastobeinjectedintotheeconomyletitthroughdefencespending.Boththesealternativesignoretheuniquenatureoftheeconomicproblembeforeus.Itisnotsimplyamatterofmarketsorfinancing.Thenewtechnologyallowsvastlyincreasedproductionforthoseabletomasterit.Butitalsothreatensthosewhofailtoadoptitwithpermanentsecond-classcitizenshipintheworldeconomy.Ifanindustrycannotleveritselfuptotheleadingstageoftechnologicaladvancesthenitwillnotbeabletocompeteeffectively.Ifitcannotdothisnoamountofgovernmentprotectionismoraccesstoforeignmarketscankeepitprofitableforlong.Withouttheprofitsandexperienceoftechnologicalexcellencetoreinvestthatindustrycanonlyfallstillfurtherbehinditsforeigncompetitors.SothecruxisthetechnologyandthatiswherethePresident’sprogramfocused.Thedangerisnotthataplanwillnotbepasseditisthattheideologuesofrightandleftwilldistortthebillwithamendmentsthatwillbluritsfocusontechnology.Theeconomicrestructuringplanshouldbepassedintact.Ifwefailtorestructureoureconomynowwemaynotgetasecondchance.WhatistherequirementofthemostliberalwingoftheDemocraticParty
ETheestablishmentoftheThirdReichinfluencedeventsinAmericanhistorybystartingachainofeventswhichculminatedinwarbetweenGermanyandtheUnitedStates.ThecompletedestructionofdemocracythepersecutionofJewsthewaronreligionthecrueltyandbarbarismoftheNazisandespeciallytheplansofGermanyandheralliesItalyandJapanforworldconquestcausedgreatindignationinthiscountryandbroughtonfearofanotherworldwar.WhilespeakingoutagainstHitler’satrocitiestheAmericanpeoplegenerallyfavoredisolationistpoliciesandneutrality.TheNeutralityActsof1935and1936prohibitedtradewithanybelligerentsorloanstothem.In1937thePresidentwasempoweredtodeclareanarmsembargoinwarsbetweennationsathisdiscretion.AmericanopinionbegantochangesomewhatafterPresidentRoosevelt’squarantinetheaggressorspeechatChicago1937inwhichheseverelycriticizedHitler’spolicies.Germany’sseizureofAustriaandtheMunichPactforthepartitionofCzechoslovakia1938alsoarousedtheAmericanpeople.TheconquestofCzechoslovakiainMarch1939wasanotherrudeawakeningtothemenaceoftheThirdReich.InAugust1939cametheshockoftheNazi-SovietPactandinSeptembertheattackonPolandandtheoutbreakofEuropeanwar.TheUnitedStatesattemptedtomaintainneutralityinspiteofsympathyforthedemocraciesarrayedagainsttheThirdReich.TheNeutralityActof1939repealedthearmsembargoandpermittedcashandcarryexportsofarmstobelligerentnations.Astrongnationaldefenseprogramwasbegun.Adraftactwaspassed1940tostrengthenthemilitaryservices.ALendAct1941authorizedthePresidenttosellexchangeorlendmaterialstoanycountrydeemednecessarybyhimforthedefenseoftheUnitedStates.HelpwasgiventoBritainbyexchangingcertainoveragedestroyersfortherighttoestablishAmericanbasesinBritishterritoryintheWesternHemisphere.InAugust1940PresidentRooseveltandPrimeMinisterChurchillmetandissuedtheAtlanticCharterwhichproclaimedthekindofaworldwhichshouldbeestablishedafterthewar.InDecember1941JapanlaunchedtheunprovokedattackontheUnitedStatesatPearlHarbor.ImmediatelythereafterGermanydeclaredwarontheUnitedStates.TheLend-LeaseActwasdesignedto______.
ETheestablishmentoftheThirdReichinfluencedeventsinAmericanhistorybystartingachainofeventswhichculminatedinwarbetweenGermanyandtheUnitedStates.ThecompletedestructionofdemocracythepersecutionofJewsthewaronreligionthecrueltyandbarbarismoftheNazisandespeciallytheplansofGermanyandheralliesItalyandJapanforworldconquestcausedgreatindignationinthiscountryandbroughtonfearofanotherworldwar.WhilespeakingoutagainstHitler’satrocitiestheAmericanpeoplegenerallyfavoredisolationistpoliciesandneutrality.TheNeutralityActsof1935and1936prohibitedtradewithanybelligerentsorloanstothem.In1937thePresidentwasempoweredtodeclareanarmsembargoinwarsbetweennationsathisdiscretion.AmericanopinionbegantochangesomewhatafterPresidentRoosevelt’squarantinetheaggressorspeechatChicago1937inwhichheseverelycriticizedHitler’spolicies.Germany’sseizureofAustriaandtheMunichPactforthepartitionofCzechoslovakia1938alsoarousedtheAmericanpeople.TheconquestofCzechoslovakiainMarch1939wasanotherrudeawakeningtothemenaceoftheThirdReich.InAugust1939cametheshockoftheNazi-SovietPactandinSeptembertheattackonPolandandtheoutbreakofEuropeanwar.TheUnitedStatesattemptedtomaintainneutralityinspiteofsympathyforthedemocraciesarrayedagainsttheThirdReich.TheNeutralityActof1939repealedthearmsembargoandpermittedcashandcarryexportsofarmstobelligerentnations.Astrongnationaldefenseprogramwasbegun.Adraftactwaspassed1940tostrengthenthemilitaryservices.ALendAct1941authorizedthePresidenttosellexchangeorlendmaterialstoanycountrydeemednecessarybyhimforthedefenseoftheUnitedStates.HelpwasgiventoBritainbyexchangingcertainoveragedestroyersfortherighttoestablishAmericanbasesinBritishterritoryintheWesternHemisphere.InAugust1940PresidentRooseveltandPrimeMinisterChurchillmetandissuedtheAtlanticCharterwhichproclaimedthekindofaworldwhichshouldbeestablishedafterthewar.InDecember1941JapanlaunchedtheunprovokedattackontheUnitedStatesatPearlHarbor.ImmediatelythereafterGermanydeclaredwarontheUnitedStates.TheNeutralityActof1939______.
MissGreensawtherobberyandshereportedittothepolice.
GPresidentArlinghasputhislong-awaitedeconomicrestructuringprogrambeforetheCongress.ItprovidesacoordinatedprogramofinvestmentcreditsresearchgrantseducationalreformsandtaxchangesdesignedtomakeAmericanindustrymorecompetitive.Thisisnecessarytoreversetheeconomicslideintounemploymentlackofgrowthandtradedeficitsthathaveplaguedtheeconomyforthepastsixyears.ThemostliberalwingofthePresident’spartyhascalledforstrongerandmoredirectaction.TheywantanincomespolicytocheckinflationwhileFederalfinancinghelpsrebuildindustrybehindawallofprotectivetariffs.TheRepublicanshoweverdecryeventhemodestgraduatedtaxincreasesinthePresident’sprogram.TheyWanttaxcutsandamoreopenmarket.TheysayifFederalmoneyhastobeinjectedintotheeconomyletitthroughdefencespending.Boththesealternativesignoretheuniquenatureoftheeconomicproblembeforeus.Itisnotsimplyamatterofmarketsorfinancing.Thenewtechnologyallowsvastlyincreasedproductionforthoseabletomasterit.Butitalsothreatensthosewhofailtoadoptitwithpermanentsecond-classcitizenshipintheworldeconomy.Ifanindustrycannotleveritselfuptotheleadingstageoftechnologicaladvancesthenitwillnotbeabletocompeteeffectively.Ifitcannotdothisnoamountofgovernmentprotectionismoraccesstoforeignmarketscankeepitprofitableforlong.Withouttheprofitsandexperienceoftechnologicalexcellencetoreinvestthatindustrycanonlyfallstillfurtherbehinditsforeigncompetitors.SothecruxisthetechnologyandthatiswherethePresident’sprogramfocused.Thedangerisnotthataplanwillnotbepasseditisthattheideologuesofrightandleftwilldistortthebillwithamendmentsthatwillbluritsfocusontechnology.Theeconomicrestructuringplanshouldbepassedintact.Ifwefailtorestructureoureconomynowwemaynotgetasecondchance.Thedangertotheplanliesin______.
HTheNorwegianGovernmentisdoingitsbesttokeeptheoilindustryundercontrol.Anewlawlimitsexplorationtoanareasouthofthesouthernendofthelongcoastline;productionlimitshavebeenlaiddownthoughthesehavealreadybeenraised;andoilcompanieshavenotbeenallowedtoemploymorethanalimitednumberofforeignworkers.ButtheoilindustryhasawayofgettingoversuchproblemsandfewpeoplebelievethattheGovernmentwillbeabletoholdthingsbackforlong.AsaNorwegianpoliticiansaidlastweek:Wewillsoonbechangedbeyondallrecognition.EversincethewartheGovernmenthasbeencarryingoutaprogrammeofdevelopmentintheareanorthoftheArcticCircle.Duringthepastfewyearsthisprogrammehashadagreatdealofsuccess:Tromsohasbeenbuiltupintoalocalcapitalwithauniversityalargehospitalandahealthyindustry.Buttheoilindustryhasalreadystartedtodrawpeoplefromthesouthandwithinafewyearsthewholenorthernpolicycouldbeinruins.Theeffectsoftheoilindustrywouldnotbelimitedtothenorthhowever.Withnearly100percentemploymenteveryonecanseeasituationdevelopinginwhichtheserviceindustriesandthetouristindustrywilllosemoreoftheirworkerstotheoilindustry.Somesmallerindustriesmightevendisappearaltogetherwhenitbecomescheapertobuygoodsfromabroad.TherealargumentoveroilisitsthreattotheNorwegianwayoflife.FarmersandfishermendonotmakeupmostofthepopulationbuttheyareanimportantpartofitbecausetheNorwegiansseeinthemmanyofthequalitiesthattheyregardwithprideasessentiallyNorwegian.Anditisthefarmersandthefishermenwhoaremostcriticaloftheoilindustrybecauseofthedamagethatitmightcausetothecountrysideandtothesea.TheNorwegianGovernmentwouldprefertheoilindustryto______.
FWhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein.It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway.Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Whatisthewriter’smainpurpose目的inwritingthistext
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