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Don'tallspeakatonce!please.
A HowshouldoneinvestasumofmoneyinthesedaysofinflationLeftinabankitwillhardlykeepitsvaluehoweverhightheinterestrateis.OnlyabravemanoraveryrichonedarestobuyandsellontheStockMarket.Todayitseemsthatoneofthebestwaystoprotectyoursavingsandevenincreaseyourwealthistobuybeautifulobjectsfromthepast.HereIamgoingtooffersomeadviceoncollectingantiqueclockswhichIpersonallyconsiderareamongthemostinterestingofantiques. Isometimeswonderwhatabeingfromanotherplanetmightreportbackaboutourwayoflife."TheplanetEarthisruledbyamysteriouscreaturethatsitsorstandsinaroomandmakesastrangetickingsound.Ithasafacewithtwelveblackmarksandtwohands.Mencandonothingwithoutitspermissionanditfastensitsyoungroundpeople’swristssothateverywheremengotheyarestillunderitscontrol.ThiscreatureistherealmasterofEarthandmenareitsslaves." Whetherornotweareslavesoftimetodaydependsonourcultureandpersonalitybutitisbelievedthatmanyyearsagokingskeptspecialslavestotellthetime.Certainmenwereverycleveratmeasuringthetimeofdayaccordingtothebeatingoftheirownhearts.Theyweremadetostandinafixedplaceandeveryhourorsowouldshoutthetime.Soitseemsthatthefirstclockswerehumanbeings. Howevermenquicklyfoundmoreconvenientandreliablewaysoftellingthetime.Theylearnedtousetheshadowscastbythesun.Theymarkedthehoursoncandlesusedsandinhour-glassesandinventedwater-clocks.Indeedanyseriousstudentofantiquesshouldspendasmuchtimeaspossiblevisitingpalacesstatelyhomesandmuseumstoseesomeofthefinestexamplesofclocksfromthepast. Antiqueclockscouldbeveryexpensivebutoneofthejoysofcollectingclocksisthatitisstillpossibletofindquitecheaponesforyourownhome.Afterallifyouaregoingtoberuledbythetimewhynotinvestinairantiqueclockandperhapsmakeafutureprofit Accordingtothepassagecollectingantiqueclocks
D Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Their!criticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround."It’siniquitous"theysay"thatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...". Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement. Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities. Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice! Anotherthingwemustn’tforgetisthe"smallads."whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthe"hatchmatchanddispatch"columnbutbyfarthemostfascinatingsectionisthepersonalor"agony"column.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis! Theattitudeoftheauthortowardadvertisersis.
C Withonlyabout1000pandasleftintheworldChinaisdesperatelytryingtoclonetheanimalandsavetheendangeredspecies.That’samovesimilartowhataTexasA&MUniversityresearcherhasbeenundertakingforthepastfiveyearsinaprojectcalled"Noah’sArk". Dr.DuaneKraemeraprofessorinTexasA&M’sCollegeofVeterinaryMedicineandapioneerinembryo胚胎transferworkandrelatedproceduressayshesalutestheChineseeffortand"Iwishthemallthebestsuccesspossible.It’saworthwhileprojectcertainlynotaneasyoneandit’sverymuchlikewhatwe’reattemptinghereatTexasA&M--tosaveanimalsfromextinction." Noah’sArkisaimedatcollectingeggsembryossemen精子andDNAofendangeredanimalsandstoringtheminliquidnitrogen.IfcertainspeciesshouldbecomeextinctKraemersaystherewouldbeenoughofthebasicbuildingblockstoreintroducethespeciesinthefuture. Itisestimatedthatasmanyas2000speciesofmammalsbirdsandreptileswillbecomeextinctoverthenext100years.ThepandanativeonlytoChinaisindangerofbecomingextinctinthenext25years. ThisweekChinesescientistssaidtheygrewanembryobyintroducingcellsfromadeadfemalepandaintotheeggcellsofaJapanesewhiterabbit.Theyarenowtryingtoimplanttheembryointoahostanimal. Theentireprocedurecouldtakefromthreetofiveyearstocomplete. "Thenucleartransferofonespeciestoanotherisnoteasyandthelackofavailablepandaeggscouldbeamajorproblem"Kraemerbelieves."Theywillprobablyhavetodoseveralhundredtransferstoresultinonepregnancy.Ittakesalongtimeandit’sdifficultbutthiscouldbegroundbreakingscienceifitworks.Theyarecertainlynotputtinganylivepandasatrisksoitisworththeeffort"addsKraemerwhoisoneoftheleadersoftheMissyplicityProjectatTexasA&Mthefirsteverattemptatcloningadog. "Theyaretryingtodosomethingthat’sneverbeendoneandthisisverysimilartoourworkinNoah’sArk.We’rebothtryingtosaveanimalsthatfaceextinction.Icertainlyapplaudtheireffortandthere’salotwecanlearnfromwhattheyareattemptingtodo.It’saresearchthatisverymuchneeded./ Thebesttitleforthepassagemaybe.
--Ishouldhavegonetoseethefilmwithyou. --
C Withonlyabout1000pandasleftintheworldChinaisdesperatelytryingtoclonetheanimalandsavetheendangeredspecies.That’samovesimilartowhataTexasA&MUniversityresearcherhasbeenundertakingforthepastfiveyearsinaprojectcalled"Noah’sArk". Dr.DuaneKraemeraprofessorinTexasA&M’sCollegeofVeterinaryMedicineandapioneerinembryo胚胎transferworkandrelatedproceduressayshesalutestheChineseeffortand"Iwishthemallthebestsuccesspossible.It’saworthwhileprojectcertainlynotaneasyoneandit’sverymuchlikewhatwe’reattemptinghereatTexasA&M--tosaveanimalsfromextinction." Noah’sArkisaimedatcollectingeggsembryossemen精子andDNAofendangeredanimalsandstoringtheminliquidnitrogen.IfcertainspeciesshouldbecomeextinctKraemersaystherewouldbeenoughofthebasicbuildingblockstoreintroducethespeciesinthefuture. Itisestimatedthatasmanyas2000speciesofmammalsbirdsandreptileswillbecomeextinctoverthenext100years.ThepandanativeonlytoChinaisindangerofbecomingextinctinthenext25years. ThisweekChinesescientistssaidtheygrewanembryobyintroducingcellsfromadeadfemalepandaintotheeggcellsofaJapanesewhiterabbit.Theyarenowtryingtoimplanttheembryointoahostanimal. Theentireprocedurecouldtakefromthreetofiveyearstocomplete. "Thenucleartransferofonespeciestoanotherisnoteasyandthelackofavailablepandaeggscouldbeamajorproblem"Kraemerbelieves."Theywillprobablyhavetodoseveralhundredtransferstoresultinonepregnancy.Ittakesalongtimeandit’sdifficultbutthiscouldbegroundbreakingscienceifitworks.Theyarecertainlynotputtinganylivepandasatrisksoitisworththeeffort"addsKraemerwhoisoneoftheleadersoftheMissyplicityProjectatTexasA&Mthefirsteverattemptatcloningadog. "Theyaretryingtodosomethingthat’sneverbeendoneandthisisverysimilartoourworkinNoah’sArk.We’rebothtryingtosaveanimalsthatfaceextinction.Icertainlyapplaudtheireffortandthere’salotwecanlearnfromwhattheyareattemptingtodo.It’saresearchthatisverymuchneeded./ TheaimofNoah’sArkprojectisto.
MymostfavoritesportisbasketballandI'mamemberofourbasketballteam.
F WhenIopenedthefirst"BodyShop"in1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.Todaythe"BodyShop"isagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein. It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.Ihavealwayswantedthepeoplewhoworkforthe"BodyShop"tofeelthesameway. Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toour"family"andnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo. Whatwouldsomeonelearnfromthistext
A HowshouldoneinvestasumofmoneyinthesedaysofinflationLeftinabankitwillhardlykeepitsvaluehoweverhightheinterestrateis.OnlyabravemanoraveryrichonedarestobuyandsellontheStockMarket.Todayitseemsthatoneofthebestwaystoprotectyoursavingsandevenincreaseyourwealthistobuybeautifulobjectsfromthepast.HereIamgoingtooffersomeadviceoncollectingantiqueclockswhichIpersonallyconsiderareamongthemostinterestingofantiques. Isometimeswonderwhatabeingfromanotherplanetmightreportbackaboutourwayoflife."TheplanetEarthisruledbyamysteriouscreaturethatsitsorstandsinaroomandmakesastrangetickingsound.Ithasafacewithtwelveblackmarksandtwohands.Mencandonothingwithoutitspermissionanditfastensitsyoungroundpeople’swristssothateverywheremengotheyarestillunderitscontrol.ThiscreatureistherealmasterofEarthandmenareitsslaves." Whetherornotweareslavesoftimetodaydependsonourcultureandpersonalitybutitisbelievedthatmanyyearsagokingskeptspecialslavestotellthetime.Certainmenwereverycleveratmeasuringthetimeofdayaccordingtothebeatingoftheirownhearts.Theyweremadetostandinafixedplaceandeveryhourorsowouldshoutthetime.Soitseemsthatthefirstclockswerehumanbeings. Howevermenquicklyfoundmoreconvenientandreliablewaysoftellingthetime.Theylearnedtousetheshadowscastbythesun.Theymarkedthehoursoncandlesusedsandinhour-glassesandinventedwater-clocks.Indeedanyseriousstudentofantiquesshouldspendasmuchtimeaspossiblevisitingpalacesstatelyhomesandmuseumstoseesomeofthefinestexamplesofclocksfromthepast. Antiqueclockscouldbeveryexpensivebutoneofthejoysofcollectingclocksisthatitisstillpossibletofindquitecheaponesforyourownhome.Afterallifyouaregoingtoberuledbythetimewhynotinvestinairantiqueclockandperhapsmakeafutureprofit WhichofthefollowingisNOTmentionedasawaytomeasurethetime
E Atacertaintimeinourlivesweconsidereveryplaceasthepossiblesite地点forahouse.IhavethussearchedthecountrywithinadozenmilesofwhereIlive.InimaginationIhaveboughtallthefarmsoneafteranotherandIknewtheirprices. ThenearestthingthatIcametoactualownershipwaswhenIboughttheHollowellplace.Butbeforetheownercompletedthesalewithmehiswifechangedhermindandwishedtokeepitandheofferedmeadditionaldollarstoreturnthefarmtohim.HoweverIlethimkeeptheadditionaldollarsandsoldhimthefarmforjustwhatIhadgivenforit. TherealattractionsoftheHollowellfarmtomewereitspositionbeingabouttwomilesfromthevillagehalfamilefromthenearestneighborbounded相邻ononesidebytheriverandseparatedfromthehighwaybyawidefield.Thepoorconditionofthehouseandfencesshowedthatithadn’tbeenusedforsometime.IrememberedfrommyearliesttripuptheriverthatthehouseusedtobehiddenbehindaforestareaandIwasinahurrytobuyitbeforetheownerfinishedgettingoutsomerockscuttingdowntheappletreesandclearingawaysomeyoungtreeswhichhadgrownupinthefields.Iwantedtobuyitbeforehemadeanymoreofhisimprovements.ButitturnedoutasIhavesaid. Iwasnotreallytroubledbytheloss.IhadalwayshadagardenbutIdon’tthinkIwasreadyforalargefarm.Ibelievethataslongaspossibleitisbettertolivefreeanduncommitted不受约束的.Itmakesbutlittledifferencewhetheryouownafarmornot. Whatdoweknowabouttheauthor
B Ranch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld. Everyfamilyknewthenamesofitsfilmstars——CharlieChaplinGretaGarboBergmanandhundredsmore. ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates. ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm. WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld. PeoplewenttoHollywoodtomakefilmsbecause.
Theteachertoldthepupilstostandinarowandnotcalloutloudly.
E Atacertaintimeinourlivesweconsidereveryplaceasthepossiblesite地点forahouse.IhavethussearchedthecountrywithinadozenmilesofwhereIlive.InimaginationIhaveboughtallthefarmsoneafteranotherandIknewtheirprices. ThenearestthingthatIcametoactualownershipwaswhenIboughttheHollowellplace.Butbeforetheownercompletedthesalewithmehiswifechangedhermindandwishedtokeepitandheofferedmeadditionaldollarstoreturnthefarmtohim.HoweverIlethimkeeptheadditionaldollarsandsoldhimthefarmforjustwhatIhadgivenforit. TherealattractionsoftheHollowellfarmtomewereitspositionbeingabouttwomilesfromthevillagehalfamilefromthenearestneighborbounded相邻ononesidebytheriverandseparatedfromthehighwaybyawidefield.Thepoorconditionofthehouseandfencesshowedthatithadn’tbeenusedforsometime.IrememberedfrommyearliesttripuptheriverthatthehouseusedtobehiddenbehindaforestareaandIwasinahurrytobuyitbeforetheownerfinishedgettingoutsomerockscuttingdowntheappletreesandclearingawaysomeyoungtreeswhichhadgrownupinthefields.Iwantedtobuyitbeforehemadeanymoreofhisimprovements.ButitturnedoutasIhavesaid. Iwasnotreallytroubledbytheloss.IhadalwayshadagardenbutIdon’tthinkIwasreadyforalargefarm.Ibelievethataslongaspossibleitisbettertolivefreeanduncommitted不受约束的.Itmakesbutlittledifferencewhetheryouownafarmornot. Whydidtheauthorwanttobuythefarminahurry
Hewouldratherstayathomethantogooutwithyou.
Hangzhouisfamousasitsbeautifulscenery.
Everyboyandeverygirlknowsthateachdayandeachhourbringstheirduty.
B Ranch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld. Everyfamilyknewthenamesofitsfilmstars——CharlieChaplinGretaGarboBergmanandhundredsmore. ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates. ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm. WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld. Inthe1910’sHollywoodbecamea.
CouldyoutellmesomethingwhatIhaven'tknown
Don'tforgetthedayyouwerereceivedintotheYouthLeague.
--Wheredidyougettoknowher --Itwasonthefarmweworked.
E Atacertaintimeinourlivesweconsidereveryplaceasthepossiblesite地点forahouse.IhavethussearchedthecountrywithinadozenmilesofwhereIlive.InimaginationIhaveboughtallthefarmsoneafteranotherandIknewtheirprices. ThenearestthingthatIcametoactualownershipwaswhenIboughttheHollowellplace.Butbeforetheownercompletedthesalewithmehiswifechangedhermindandwishedtokeepitandheofferedmeadditionaldollarstoreturnthefarmtohim.HoweverIlethimkeeptheadditionaldollarsandsoldhimthefarmforjustwhatIhadgivenforit. TherealattractionsoftheHollowellfarmtomewereitspositionbeingabouttwomilesfromthevillagehalfamilefromthenearestneighborbounded相邻ononesidebytheriverandseparatedfromthehighwaybyawidefield.Thepoorconditionofthehouseandfencesshowedthatithadn’tbeenusedforsometime.IrememberedfrommyearliesttripuptheriverthatthehouseusedtobehiddenbehindaforestareaandIwasinahurrytobuyitbeforetheownerfinishedgettingoutsomerockscuttingdowntheappletreesandclearingawaysomeyoungtreeswhichhadgrownupinthefields.Iwantedtobuyitbeforehemadeanymoreofhisimprovements.ButitturnedoutasIhavesaid. Iwasnotreallytroubledbytheloss.IhadalwayshadagardenbutIdon’tthinkIwasreadyforalargefarm.Ibelievethataslongaspossibleitisbettertolivefreeanduncommitted不受约束的.Itmakesbutlittledifferencewhetheryouownafarmornot. Whatdoestheauthorbelieveasimportantinlife
Thenumberofstudentsareplayingfootballontheplayground.
Hereissomebodywhomyouwanttoseehim.
Mostpeopleweredeepmovedbythisfilm.
Eatingbetterandeatinglesscouldbethenotonlytoavoidingcancerbutalsotolivinglonger.
Theprisonerofwarwishedtobe.Tenyearslaterhefreeandre-gainedhis
Hardlyhadthethiefseenthepolicemanthanheranaway.
C Withonlyabout1000pandasleftintheworldChinaisdesperatelytryingtoclonetheanimalandsavetheendangeredspecies.That’samovesimilartowhataTexasA&MUniversityresearcherhasbeenundertakingforthepastfiveyearsinaprojectcalled"Noah’sArk". Dr.DuaneKraemeraprofessorinTexasA&M’sCollegeofVeterinaryMedicineandapioneerinembryo胚胎transferworkandrelatedproceduressayshesalutestheChineseeffortand"Iwishthemallthebestsuccesspossible.It’saworthwhileprojectcertainlynotaneasyoneandit’sverymuchlikewhatwe’reattemptinghereatTexasA&M--tosaveanimalsfromextinction." Noah’sArkisaimedatcollectingeggsembryossemen精子andDNAofendangeredanimalsandstoringtheminliquidnitrogen.IfcertainspeciesshouldbecomeextinctKraemersaystherewouldbeenoughofthebasicbuildingblockstoreintroducethespeciesinthefuture. Itisestimatedthatasmanyas2000speciesofmammalsbirdsandreptileswillbecomeextinctoverthenext100years.ThepandanativeonlytoChinaisindangerofbecomingextinctinthenext25years. ThisweekChinesescientistssaidtheygrewanembryobyintroducingcellsfromadeadfemalepandaintotheeggcellsofaJapanesewhiterabbit.Theyarenowtryingtoimplanttheembryointoahostanimal. Theentireprocedurecouldtakefromthreetofiveyearstocomplete. "Thenucleartransferofonespeciestoanotherisnoteasyandthelackofavailablepandaeggscouldbeamajorproblem"Kraemerbelieves."Theywillprobablyhavetodoseveralhundredtransferstoresultinonepregnancy.Ittakesalongtimeandit’sdifficultbutthiscouldbegroundbreakingscienceifitworks.Theyarecertainlynotputtinganylivepandasatrisksoitisworththeeffort"addsKraemerwhoisoneoftheleadersoftheMissyplicityProjectatTexasA&Mthefirsteverattemptatcloningadog. "Theyaretryingtodosomethingthat’sneverbeendoneandthisisverysimilartoourworkinNoah’sArk.We’rebothtryingtosaveanimalsthatfaceextinction.Icertainlyapplaudtheireffortandthere’salotwecanlearnfromwhattheyareattemptingtodo.It’saresearchthatisverymuchneeded./ ThewordgroundbreakingParagraph7canbeinterpretedas.
A HowshouldoneinvestasumofmoneyinthesedaysofinflationLeftinabankitwillhardlykeepitsvaluehoweverhightheinterestrateis.OnlyabravemanoraveryrichonedarestobuyandsellontheStockMarket.Todayitseemsthatoneofthebestwaystoprotectyoursavingsandevenincreaseyourwealthistobuybeautifulobjectsfromthepast.HereIamgoingtooffersomeadviceoncollectingantiqueclockswhichIpersonallyconsiderareamongthemostinterestingofantiques. Isometimeswonderwhatabeingfromanotherplanetmightreportbackaboutourwayoflife."TheplanetEarthisruledbyamysteriouscreaturethatsitsorstandsinaroomandmakesastrangetickingsound.Ithasafacewithtwelveblackmarksandtwohands.Mencandonothingwithoutitspermissionanditfastensitsyoungroundpeople’swristssothateverywheremengotheyarestillunderitscontrol.ThiscreatureistherealmasterofEarthandmenareitsslaves." Whetherornotweareslavesoftimetodaydependsonourcultureandpersonalitybutitisbelievedthatmanyyearsagokingskeptspecialslavestotellthetime.Certainmenwereverycleveratmeasuringthetimeofdayaccordingtothebeatingoftheirownhearts.Theyweremadetostandinafixedplaceandeveryhourorsowouldshoutthetime.Soitseemsthatthefirstclockswerehumanbeings. Howevermenquicklyfoundmoreconvenientandreliablewaysoftellingthetime.Theylearnedtousetheshadowscastbythesun.Theymarkedthehoursoncandlesusedsandinhour-glassesandinventedwater-clocks.Indeedanyseriousstudentofantiquesshouldspendasmuchtimeaspossiblevisitingpalacesstatelyhomesandmuseumstoseesomeofthefinestexamplesofclocksfromthepast. Antiqueclockscouldbeveryexpensivebutoneofthejoysofcollectingclocksisthatitisstillpossibletofindquitecheaponesforyourownhome.Afterallifyouaregoingtoberuledbythetimewhynotinvestinairantiqueclockandperhapsmakeafutureprofit Thepurposeofthepassageis.
D Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Their!criticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround."It’siniquitous"theysay"thatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...". Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement. Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities. Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice! Anotherthingwemustn’tforgetisthe"smallads."whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthe"hatchmatchanddispatch"columnbutbyfarthemostfascinatingsectionisthepersonalor"agony"column.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis! WhichofthefollowingisNotTrue
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