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Thenationaltabletennisteam______hardtowinhonorforChinatheseyears.
Iftherewerenohungryproblemthepeopleoftheworld______amuchhappiertimeintheirdailylife.
WhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein.It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway.Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Whatkindofpersondoesthewriterseemtobe
It’sbad______foramantosmokeinthepublicplaceswheresmokingisnotallowed.
______Mr.Smithiswillingtogivemoneytobegger.
WhenstocksofJadeCo.______publicsharesincreasedbymorethanfivepercent.
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Their!criticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays....Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement.Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn’tforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Thepassageis______.
Withonlyabout1000pandasleftintheworldChinaisdesperatelytryingtoclonetheanimalandsavetheendangeredspecies.That’samovesimilartowhataTexasA&MUniversityresearcherhasbeenundertakingforthepastfiveyearsinaprojectcalledNoah’sArk.Dr.DuaneKraemeraprofessorinTexasA&M’sCollegeofVeterinaryMedicineandapioneerinembryo胚胎transferworkandrelatedproceduressayshesalutestheChineseeffortandIwishthemallthebestsuccesspossible.It’saworthwhileprojectcertainlynotaneasyoneandit’sverymuchlikewhatwe’reattemptinghereatTexasA&M--tosaveanimalsfromextinction.Noah’sArkisaimedatcollectingeggsembryossemen精子andDNAofendangeredanimalsandstoringtheminliquidnitrogen.IfcertainspeciesshouldbecomeextinctKraemersaystherewouldbeenoughofthebasicbuildingblockstoreintroducethespeciesinthefuture.Itisestimatedthatasmanyas2000speciesofmammalsbirdsandreptileswillbecomeextinctoverthenext100years.ThepandanativeonlytoChinaisindangerofbecomingextinctinthenext25years.ThisweekChinesescientistssaidtheygrewanembryobyintroducingcellsfromadeadfemalepandaintotheeggcellsofaJapanesewhiterabbit.Theyarenowtryingtoimplanttheembryointoahostanimal.Theentireprocedurecouldtakefromthreetofiveyearstocomplete.ThenucleartransferofonespeciestoanotherisnoteasyandthelackofavailablepandaeggscouldbeamajorproblemKraemerbelieves.Theywillprobablyhavetodoseveralhundredtransferstoresultinonepregnancy.Ittakesalongtimeandit’sdifficultbutthiscouldbegroundbreakingscienceifitworks.TheyarecertainlynotputtinganylivepandasatrisksoitisworththeeffortaddsKraemerwhoisoneoftheleadersoftheMissyplicityProjectatTexasA&Mthefirsteverattemptatcloningadog.Theyaretryingtodosomethingthat’sneverbeendoneandthisisverysimilartoourworkinNoah’sArk.We’rebothtryingtosaveanimalsthatfaceextinction.Icertainlyapplaudtheireffortandthere’salotwecanlearnfromwhattheyareattemptingtodo.It’saresearchthatisverymuchneeded./ThewordgroundbreakingParagraph7canbeinterpretedas______.
Fromthehealthpointofviewwearelivinginamarvelousage.Weareimmunizedfrombirthagainstmanyofthemostdangerousdiseases.Alargenumberofoncefatalillnessescannowbecuredbymoderndrugsandsurgery.Itisalmostcertainthatonedayremedieswillbefoundforthemoststubbornremainingdiseases.Theexpectationoflifehasincreasedenormously.Butthoughthepossibilityoflivingalongandhappylifeisgreaterthaneverbeforeeverydaywewitnesstheincredibleslaughterofmenwomenandchildrenontheroads.Manversusthemotorcar!Itisanever-endingbattlewhichmanislosing.Thousandsofpeopleovertheworldarekilledorhorriblykilledeachyearandwearequietlysittingbackandlettingithappen.Ithasbeenrightlysaidthatwhenamanissittingbehindasteeringwheelhiscarbecomestheextensionofhispersonality.Thereisnodoubtthatthemotorcaroftenbringsoutaman’sveryworstqualities.Peoplewhoarenormallyquietandpleasantmaybecomeunrecognizablewhentheyarebehindasteering-wheel.Theysweartheyareill-manneredandaggressivewillfulastwo-year-oldsandutterlyselfish.Alltheirhiddenfrustrationsdisappointmentsandjealousiesseemtobebroughttothesurfacebytheactofdriving.Thesurprisingthingisthatsocietysmilessobenignlyonthemotoristandseemstocondonehisbehaviour.Everythingisdoneforhisconvenience.Citiesareallowedtobecomealmostuninhabitablebecauseofheavytraffic;townsaremadeuglybyhugecarparks;thecountrysideisdesecratedbyroadnetworks;andthemassannualslaughterbecomesnothingmorethanastatistictobeconvenientlyforgotten.Itishightimeaworldcodewerecreatedtoreducethissenselesswasteofhumanlife.Withregardtodrivingthelawsofsomecountriesarenotoriouslylaxandeventhestrictestarenotstrictenough.Acodewhichwasuniversallyacceptedcouldonlyhaveadramaticallybeneficialeffectontheaccidentrate.Hereareafewexamplesofsomeofthethingsthatmightbedone.Thedrivingtestshouldbestandardizedandmadefarmoredifficultthanitis;allthedriversshouldbemadetotakeatesteverythreeyearsorso;theageatwhichyoungpeopleareallowedtodriveanyvehicleshouldberaisedtoatleast21;allvehiclesshouldbeputthroughstringentannualtestsforsafety.Eventhesmallestamountofalcoholinthebloodcanimpairaperson’sdrivingability.Presentdrinkinganddrivinglawswheretheyexistshouldbemademuchstricter.Maximumandminimumspeedlimitsshouldbeimposedonallroads.GovernmentsshouldlaydownsafetyspecificationsformanufacturersashasbeendoneintheUSA.Alladvertisingstressingpowerandperformanceshouldbebanned.Thesemeasuresmaysoundinordinatelyharsh.Butsurelynothingshouldbeconsideredassevereifitresultsinreducingtheannualtollofhumanlife.Afteralltheworldisforhumanbeingsnotmotorcars.Theattitudeoftheauthoris______.
WhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein.It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway.Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Whatisthewriter’smainpurpose目的inwritingthistext
Everyboyandeverygirlknowsthateachdayandeachhourbringstheirduty.
Howshouldoneinvestasumofmoneyintheseclaysofinflation通货膨胀Leftinabankitwillhardlykeepitsvaluehoweverhightheinterestrateis.OnlyabravemanoraveryrichonedarestobuyandsellontheStockMarket.Todayitseemsthatoneofthebestwaystoprotectyoursavingsandevenincreaseyourwealthistobuybeautifulobjectsfromthepast.HereIamgoingtooffersomeadviceoncollectingantiqueclockswhichIpersonallyconsiderareamongthemostinterestingofantiques.Isometimeswonderwhatabeingfromanotherplanetmightreportbackaboutourwayoflife.TheplanetEarthisruledbyamysteriouscreaturethatsitsorstandsinaroomandmakesastrangetickingsound.Ithasafacewithtwelveblackmarksandtwohands.Mencandonothingwithoutitspermissionanditfastensitsyoungroundpeople’swristssothateverywheremengotheyarestillunderitscontrol.ThiscreatureistherealmasterofEarthandmenareitsslaves.Whetherornotweareslavesoftimetodaydependsonourcultureandpersonalitybutitisbelievedthatmanyyearsagokingskeptspecialslavestotellthetime.Certainmenwereverycleveratmeasuringthetimeofdayaccordingtothebeatingoftheirownhearts.Theyweremadetostandinafixedplaceandeveryhourorsowouldshoutthetime.Soitseemsthatthefirstclockswerehumanbeings.Howevermenquicklyfoundmoreconvenientandreliablewaysoftellingthetime.Theylearnedtousetheshadowscastbythesun.Theymarkedthehoursoncandlesusedsandinhour-glassesandinventedwater-clocks.Indeedanyseriousstudentofantiquesshouldspendasmuchtimeaspossiblevisitingpalacesstatelyhomesandmuseumstoseesomeofthefinestexamplesofclocksfromthepast.Antiqueclockscouldbeveryexpensivebutoneofthejoysofcollectingclocksisthatitisstillpossibletofindquitecheaponesforyourownhome.AfterallifyouaregoingtoberuledbythetimewhynotinvestinairantiqueclockandperhapsmakeafutureprofitByquoting引用theremarkofabeingfromanotherplanettheauthorintendsto______.
Hardlyhadthethiefseenthepolicemanthanheranaway.
Thepolicefiredteargasandarrestedmorethan5000passivelyresistingprotestorsFridayinanattempttobreakupthelargestantinucleardemonstrationeverstagedintheUnitedStates.Morethan135000demonstratorsconfrontedthepoliceontheconstructionsiteofa1000-megawattnuclearpowerplantscheduledtoprovidepowertomostofSouthernNewHampshire.Organizersofthehugedemonstrationsaidthattheprotestwascontinuingdespitethepoliceactions.Moredemonstratorswerearrivingtokeepupthepressureonstateauthoritiestocanceltheproject.Thedemonstratorhadchargedthattheprojectwasunsafeinthedenselypopulatedareawouldcreatethermalpollutioninthebayandhadnoacceptablemeansfordisposingofitsradioactivewasters.Thedemonstrationswouldgoonuntilthejailsandthecourtsweresooverloadedthatthestatejudicialsystemwouldcollapse.GovernorStanforthThumperinsistedthattherewouldbenoreconsiderationofthepowerprojectandnodelayinitsconstructionsetforcompletioninthreeyears.Thisprojectwillbeginontimeandthepeopleofthisstatewillbegintoreceiveitsbenefitsonschedule.Thosewhobreakthelawinmisguidedattemptstosabotagetheprojectwillbedealtwithaccordingtothelawhesaid.Andthepolicecalledinreinforcementsfromalloverthestatetohandlethedisturbances.TheprotestsbeganbeforedawnFridaywhenseveralthousanddemonstratorsbrokethroughthepolicelinesaroundthecordoned-offconstructionsite.TheycarriedplacardsthatreadNoNukesisGoodNukesSunpowerNotNuclearPowerandStopPrivateProf-itsfromPublicPeril.Theydefiedpoliceordertomovefromthearea.Teargascanistersfiredbythepolicefailedtodislodgetheprotestorswhohadbeenpreparedwiththeirowngasmasksorfacecloths.Finallythegas-maskedandhelmetedpolicechargedintothecrowdtodragoffthedemonstratorsonebyone.Theprotestorsdidnotresistthepolicebutrefusedtowalkawayundertheirownpower.Thosearrestedwouldbechargedwithunlawfulassemblytrespassinganddisturbingthepeace.Withwhomwerethejailsandcourtsoverloaded
Thepolicefiredteargasandarrestedmorethan5000passivelyresistingprotestorsFridayinanattempttobreakupthelargestantinucleardemonstrationeverstagedintheUnitedStates.Morethan135000demonstratorsconfrontedthepoliceontheconstructionsiteofa1000-megawattnuclearpowerplantscheduledtoprovidepowertomostofSouthernNewHampshire.Organizersofthehugedemonstrationsaidthattheprotestwascontinuingdespitethepoliceactions.Moredemonstratorswerearrivingtokeepupthepressureonstateauthoritiestocanceltheproject.Thedemonstratorhadchargedthattheprojectwasunsafeinthedenselypopulatedareawouldcreatethermalpollutioninthebayandhadnoacceptablemeansfordisposingofitsradioactivewasters.Thedemonstrationswouldgoonuntilthejailsandthecourtsweresooverloadedthatthestatejudicialsystemwouldcollapse.GovernorStanforthThumperinsistedthattherewouldbenoreconsiderationofthepowerprojectandnodelayinitsconstructionsetforcompletioninthreeyears.Thisprojectwillbeginontimeandthepeopleofthisstatewillbegintoreceiveitsbenefitsonschedule.Thosewhobreakthelawinmisguidedattemptstosabotagetheprojectwillbedealtwithaccordingtothelawhesaid.Andthepolicecalledinreinforcementsfromalloverthestatetohandlethedisturbances.TheprotestsbeganbeforedawnFridaywhenseveralthousanddemonstratorsbrokethroughthepolicelinesaroundthecordoned-offconstructionsite.TheycarriedplacardsthatreadNoNukesisGoodNukesSunpowerNotNuclearPowerandStopPrivateProf-itsfromPublicPeril.Theydefiedpoliceordertomovefromthearea.Teargascanistersfiredbythepolicefailedtodislodgetheprotestorswhohadbeenpreparedwiththeirowngasmasksorfacecloths.Finallythegas-maskedandhelmetedpolicechargedintothecrowdtodragoffthedemonstratorsonebyone.Theprotestorsdidnotresistthepolicebutrefusedtowalkawayundertheirownpower.Thosearrestedwouldbechargedwithunlawfulassemblytrespassinganddisturbingthepeace.Whohadgasmasks
Foralimitedtimeonlythisexquisitecollector’sitemwillbeofferedatfortypercentoffoftheoriginal
Withonlyabout1000pandasleftintheworldChinaisdesperatelytryingtoclonetheanimalandsavetheendangeredspecies.That’samovesimilartowhataTexasA&MUniversityresearcherhasbeenundertakingforthepastfiveyearsinaprojectcalledNoah’sArk.Dr.DuaneKraemeraprofessorinTexasA&M’sCollegeofVeterinaryMedicineandapioneerinembryo胚胎transferworkandrelatedproceduressayshesalutestheChineseeffortandIwishthemallthebestsuccesspossible.It’saworthwhileprojectcertainlynotaneasyoneandit’sverymuchlikewhatwe’reattemptinghereatTexasA&M--tosaveanimalsfromextinction.Noah’sArkisaimedatcollectingeggsembryossemen精子andDNAofendangeredanimalsandstoringtheminliquidnitrogen.IfcertainspeciesshouldbecomeextinctKraemersaystherewouldbeenoughofthebasicbuildingblockstoreintroducethespeciesinthefuture.Itisestimatedthatasmanyas2000speciesofmammalsbirdsandreptileswillbecomeextinctoverthenext100years.ThepandanativeonlytoChinaisindangerofbecomingextinctinthenext25years.ThisweekChinesescientistssaidtheygrewanembryobyintroducingcellsfromadeadfemalepandaintotheeggcellsofaJapanesewhiterabbit.Theyarenowtryingtoimplanttheembryointoahostanimal.Theentireprocedurecouldtakefromthreetofiveyearstocomplete.ThenucleartransferofonespeciestoanotherisnoteasyandthelackofavailablepandaeggscouldbeamajorproblemKraemerbelieves.Theywillprobablyhavetodoseveralhundredtransferstoresultinonepregnancy.Ittakesalongtimeandit’sdifficultbutthiscouldbegroundbreakingscienceifitworks.TheyarecertainlynotputtinganylivepandasatrisksoitisworththeeffortaddsKraemerwhoisoneoftheleadersoftheMissyplicityProjectatTexasA&Mthefirsteverattemptatcloningadog.Theyaretryingtodosomethingthat’sneverbeendoneandthisisverysimilartoourworkinNoah’sArk.We’rebothtryingtosaveanimalsthatfaceextinction.Icertainlyapplaudtheireffortandthere’salotwecanlearnfromwhattheyareattemptingtodo.It’saresearchthatisverymuchneeded./TheaimofNoah’sArkprojectisto______.
Howshouldoneinvestasumofmoneyintheseclaysofinflation通货膨胀Leftinabankitwillhardlykeepitsvaluehoweverhightheinterestrateis.OnlyabravemanoraveryrichonedarestobuyandsellontheStockMarket.Todayitseemsthatoneofthebestwaystoprotectyoursavingsandevenincreaseyourwealthistobuybeautifulobjectsfromthepast.HereIamgoingtooffersomeadviceoncollectingantiqueclockswhichIpersonallyconsiderareamongthemostinterestingofantiques.Isometimeswonderwhatabeingfromanotherplanetmightreportbackaboutourwayoflife.TheplanetEarthisruledbyamysteriouscreaturethatsitsorstandsinaroomandmakesastrangetickingsound.Ithasafacewithtwelveblackmarksandtwohands.Mencandonothingwithoutitspermissionanditfastensitsyoungroundpeople’swristssothateverywheremengotheyarestillunderitscontrol.ThiscreatureistherealmasterofEarthandmenareitsslaves.Whetherornotweareslavesoftimetodaydependsonourcultureandpersonalitybutitisbelievedthatmanyyearsagokingskeptspecialslavestotellthetime.Certainmenwereverycleveratmeasuringthetimeofdayaccordingtothebeatingoftheirownhearts.Theyweremadetostandinafixedplaceandeveryhourorsowouldshoutthetime.Soitseemsthatthefirstclockswerehumanbeings.Howevermenquicklyfoundmoreconvenientandreliablewaysoftellingthetime.Theylearnedtousetheshadowscastbythesun.Theymarkedthehoursoncandlesusedsandinhour-glassesandinventedwater-clocks.Indeedanyseriousstudentofantiquesshouldspendasmuchtimeaspossiblevisitingpalacesstatelyhomesandmuseumstoseesomeofthefinestexamplesofclocksfromthepast.Antiqueclockscouldbeveryexpensivebutoneofthejoysofcollectingclocksisthatitisstillpossibletofindquitecheaponesforyourownhome.AfterallifyouaregoingtoberuledbythetimewhynotinvestinairantiqueclockandperhapsmakeafutureprofitTheunderlinedphrasestatelyhomesinParagraph4means______.
Fromthehealthpointofviewwearelivinginamarvelousage.Weareimmunizedfrombirthagainstmanyofthemostdangerousdiseases.Alargenumberofoncefatalillnessescannowbecuredbymoderndrugsandsurgery.Itisalmostcertainthatonedayremedieswillbefoundforthemoststubbornremainingdiseases.Theexpectationoflifehasincreasedenormously.Butthoughthepossibilityoflivingalongandhappylifeisgreaterthaneverbeforeeverydaywewitnesstheincredibleslaughterofmenwomenandchildrenontheroads.Manversusthemotorcar!Itisanever-endingbattlewhichmanislosing.Thousandsofpeopleovertheworldarekilledorhorriblykilledeachyearandwearequietlysittingbackandlettingithappen.Ithasbeenrightlysaidthatwhenamanissittingbehindasteeringwheelhiscarbecomestheextensionofhispersonality.Thereisnodoubtthatthemotorcaroftenbringsoutaman’sveryworstqualities.Peoplewhoarenormallyquietandpleasantmaybecomeunrecognizablewhentheyarebehindasteering-wheel.Theysweartheyareill-manneredandaggressivewillfulastwo-year-oldsandutterlyselfish.Alltheirhiddenfrustrationsdisappointmentsandjealousiesseemtobebroughttothesurfacebytheactofdriving.Thesurprisingthingisthatsocietysmilessobenignlyonthemotoristandseemstocondonehisbehaviour.Everythingisdoneforhisconvenience.Citiesareallowedtobecomealmostuninhabitablebecauseofheavytraffic;townsaremadeuglybyhugecarparks;thecountrysideisdesecratedbyroadnetworks;andthemassannualslaughterbecomesnothingmorethanastatistictobeconvenientlyforgotten.Itishightimeaworldcodewerecreatedtoreducethissenselesswasteofhumanlife.Withregardtodrivingthelawsofsomecountriesarenotoriouslylaxandeventhestrictestarenotstrictenough.Acodewhichwasuniversallyacceptedcouldonlyhaveadramaticallybeneficialeffectontheaccidentrate.Hereareafewexamplesofsomeofthethingsthatmightbedone.Thedrivingtestshouldbestandardizedandmadefarmoredifficultthanitis;allthedriversshouldbemadetotakeatesteverythreeyearsorso;theageatwhichyoungpeopleareallowedtodriveanyvehicleshouldberaisedtoatleast21;allvehiclesshouldbeputthroughstringentannualtestsforsafety.Eventhesmallestamountofalcoholinthebloodcanimpairaperson’sdrivingability.Presentdrinkinganddrivinglawswheretheyexistshouldbemademuchstricter.Maximumandminimumspeedlimitsshouldbeimposedonallroads.GovernmentsshouldlaydownsafetyspecificationsformanufacturersashasbeendoneintheUSA.Alladvertisingstressingpowerandperformanceshouldbebanned.Thesemeasuresmaysoundinordinatelyharsh.Butsurelynothingshouldbeconsideredassevereifitresultsinreducingtheannualtollofhumanlife.Afteralltheworldisforhumanbeingsnotmotorcars.Themainideaofthispassageisthat______.
Ithinkit’sthedriverratherthanthepassengerswho______fortheaccident.
Withonlyabout1000pandasleftintheworldChinaisdesperatelytryingtoclonetheanimalandsavetheendangeredspecies.That’samovesimilartowhataTexasA&MUniversityresearcherhasbeenundertakingforthepastfiveyearsinaprojectcalledNoah’sArk.Dr.DuaneKraemeraprofessorinTexasA&M’sCollegeofVeterinaryMedicineandapioneerinembryo胚胎transferworkandrelatedproceduressayshesalutestheChineseeffortandIwishthemallthebestsuccesspossible.It’saworthwhileprojectcertainlynotaneasyoneandit’sverymuchlikewhatwe’reattemptinghereatTexasA&M--tosaveanimalsfromextinction.Noah’sArkisaimedatcollectingeggsembryossemen精子andDNAofendangeredanimalsandstoringtheminliquidnitrogen.IfcertainspeciesshouldbecomeextinctKraemersaystherewouldbeenoughofthebasicbuildingblockstoreintroducethespeciesinthefuture.Itisestimatedthatasmanyas2000speciesofmammalsbirdsandreptileswillbecomeextinctoverthenext100years.ThepandanativeonlytoChinaisindangerofbecomingextinctinthenext25years.ThisweekChinesescientistssaidtheygrewanembryobyintroducingcellsfromadeadfemalepandaintotheeggcellsofaJapanesewhiterabbit.Theyarenowtryingtoimplanttheembryointoahostanimal.Theentireprocedurecouldtakefromthreetofiveyearstocomplete.ThenucleartransferofonespeciestoanotherisnoteasyandthelackofavailablepandaeggscouldbeamajorproblemKraemerbelieves.Theywillprobablyhavetodoseveralhundredtransferstoresultinonepregnancy.Ittakesalongtimeandit’sdifficultbutthiscouldbegroundbreakingscienceifitworks.TheyarecertainlynotputtinganylivepandasatrisksoitisworththeeffortaddsKraemerwhoisoneoftheleadersoftheMissyplicityProjectatTexasA&Mthefirsteverattemptatcloningadog.Theyaretryingtodosomethingthat’sneverbeendoneandthisisverysimilartoourworkinNoah’sArk.We’rebothtryingtosaveanimalsthatfaceextinction.Icertainlyapplaudtheireffortandthere’salotwecanlearnfromwhattheyareattemptingtodo.It’saresearchthatisverymuchneeded./Thebesttitleforthepassagemaybe______.
______DoyouagreewithwhatIsaid--Icouldn’tagreewithyou______that’sreallyagoodidea.
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Their!criticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays....Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement.Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn’tforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Whydothecriticscriticizeadvertisers
Hereissomebodywhomyouwanttoseehim.
Fromthehealthpointofviewwearelivinginamarvelousage.Weareimmunizedfrombirthagainstmanyofthemostdangerousdiseases.Alargenumberofoncefatalillnessescannowbecuredbymoderndrugsandsurgery.Itisalmostcertainthatonedayremedieswillbefoundforthemoststubbornremainingdiseases.Theexpectationoflifehasincreasedenormously.Butthoughthepossibilityoflivingalongandhappylifeisgreaterthaneverbeforeeverydaywewitnesstheincredibleslaughterofmenwomenandchildrenontheroads.Manversusthemotorcar!Itisanever-endingbattlewhichmanislosing.Thousandsofpeopleovertheworldarekilledorhorriblykilledeachyearandwearequietlysittingbackandlettingithappen.Ithasbeenrightlysaidthatwhenamanissittingbehindasteeringwheelhiscarbecomestheextensionofhispersonality.Thereisnodoubtthatthemotorcaroftenbringsoutaman’sveryworstqualities.Peoplewhoarenormallyquietandpleasantmaybecomeunrecognizablewhentheyarebehindasteering-wheel.Theysweartheyareill-manneredandaggressivewillfulastwo-year-oldsandutterlyselfish.Alltheirhiddenfrustrationsdisappointmentsandjealousiesseemtobebroughttothesurfacebytheactofdriving.Thesurprisingthingisthatsocietysmilessobenignlyonthemotoristandseemstocondonehisbehaviour.Everythingisdoneforhisconvenience.Citiesareallowedtobecomealmostuninhabitablebecauseofheavytraffic;townsaremadeuglybyhugecarparks;thecountrysideisdesecratedbyroadnetworks;andthemassannualslaughterbecomesnothingmorethanastatistictobeconvenientlyforgotten.Itishightimeaworldcodewerecreatedtoreducethissenselesswasteofhumanlife.Withregardtodrivingthelawsofsomecountriesarenotoriouslylaxandeventhestrictestarenotstrictenough.Acodewhichwasuniversallyacceptedcouldonlyhaveadramaticallybeneficialeffectontheaccidentrate.Hereareafewexamplesofsomeofthethingsthatmightbedone.Thedrivingtestshouldbestandardizedandmadefarmoredifficultthanitis;allthedriversshouldbemadetotakeatesteverythreeyearsorso;theageatwhichyoungpeopleareallowedtodriveanyvehicleshouldberaisedtoatleast21;allvehiclesshouldbeputthroughstringentannualtestsforsafety.Eventhesmallestamountofalcoholinthebloodcanimpairaperson’sdrivingability.Presentdrinkinganddrivinglawswheretheyexistshouldbemademuchstricter.Maximumandminimumspeedlimitsshouldbeimposedonallroads.GovernmentsshouldlaydownsafetyspecificationsformanufacturersashasbeendoneintheUSA.Alladvertisingstressingpowerandperformanceshouldbebanned.Thesemeasuresmaysoundinordinatelyharsh.Butsurelynothingshouldbeconsideredassevereifitresultsinreducingtheannualtollofhumanlife.Afteralltheworldisforhumanbeingsnotmotorcars.Whydoestheauthorsaythathiscarbecomestheextensionofhispersonality
Sportsandgamesareveryusefultocharacter-training.
Mostpeopleweredeepmovedbythisfilm.
DespitethedelayedreleaseoftheirdigitalvideorecordersVibrantElectronics’share______togrow.
WhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein.It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway.Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Howdoesthewriterfeelaboutthebusinesssheruns
Thebigsnowlastedfivedays.Peopletrappedinthestationwerebadlyin______offoodandwater.
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