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Sandy Duncan was handpicked by the general manager to head the next project because of （） experience...
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FifteenissuchanawfulageIshouldknow.IreallywishIwer
RobertToddDuncanwasbornin1903inthesoutherncityofDa
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Outstandingcareeropportunityincostumedesign Awell-establishedtheaterproductioncompanyislookingforatalentedprofessionalcostumedesignerwiththepossibilityofapromotiontoheaddesignerinourcostumedepartment. Auniversitygraduateispreferredparticularadegreeinafieldrelatedtodesign.Experienceinrecreatingperiodgarmentswilldistinguishacandidatefromotherapplicantsasournextseasonincludesaperformancesetin16thcenturyEngland.Knowledgeofsetdesignisalsoaplus. Thesuccessfulcandidatewillhaveathree-monthtrialperiodbeforefull-timeemploymentisoffered.Salaryiscommensuratewithexperience. ToapplysendacoverletterandresumewithdetailedqualificationsandabriefpersonalprofilebeforeAugust12thto: TheLotusFlowerTheaterCompany 5565RadisonAve.KingstonON H2W1D9 Orsendbyemailto:manager@thelotusflower.ca Onlycandidatesselectedforinterviewswillbecontacted.Nophonecallsplease. WhatqualificationisNOTmentionedasapreference
February18th RuthWalter 2921CypressLane SmithfieldUT00375 DearMs.Walter Ithascometoourattentionthatyouhavefailedtoremitpaymentforserviceprovidedduringthetwobillingperiodsof7/15-8/14and9/15-10/14lastyear. Ourrecordsindicatethatmultiplebillsfortheseperiodshavebeensenttoyouraddresswithoutreply.Atthispointweareregrettablyrequiredtotakestrongermeasures.IfbyApril15wehavenotreceivedpaymentinfullincludingalllatefeeschargedwewillbeforcedtoterminateservicetoyourresidence. ForfurtherinformationaboutthisactionortoverifytheamountofyouroutstandingbalancepleasecallourCustomerServiceCenterat1-888-555-3802orwritetothefollowingaddress: AccountsPayableDivision NorthernUtahGas&Power 55755StateHighway16 LoganUT00378 February27th AccountsPayableDivision NorthernUtahGas&Power 55755StateHighway16 LoganUT00378 Servicerepresentative Irecentlyreceivedanotificationofoutstandingchargesonmyaccount.Iamveryconfusedanddistressedbythesituationoutlinedinyourletter. FirstofallIamcertainthatIpaidforallservicesduringthetwobillingperiodinquestion.Thepaymentswereontimeandforthecorrectamount.Iusedyourcompany’sautomatedtelephonebillingsystemandpaidwithmycreditcard.IamincludingtransactionreceiptsfrommycreditcardcompanythatlistthesepaymentsandLhedatesonwhichtheywereprocessedbyyourcompany. AfterIhadpaidthenIdidreceivemultiplebillsfortheperiods7/15-8/14and9/15-10/14asstatedinyourletter.ItriedrepeatedlytoreportthiserrortoyourcompanyviathecustomerserviceemailsystembutIneverreceivedaresponse.Iamalsoattachingcopiesoftheseemailsforyourreview. ThesedocumentsclearlyshowthatIhavemadeallpaymentsinatimelyfashionandIhopetheywillhelpyouresolvethissituation.Ifyouhaveanymorequestionsformepleasecontactmebyphone555-7690oremailrwalt79@mzmail.com. RuthWalter AccordingtoherletterwhatactiondidMs.Waltertake
Whileitisgenerallyagreedthatthepoweroflargecompaniesextendsbeyondtheeconomicspherethisinfluenceisdifficulttomeasureinanyobjectiveway.Theprocessesofbusinessentailatleastsomeefforttoensurethesympatheticenactmentandenforcementoflegislationsincecostsandearningsareaffectedbytaxratesandgovernmentregulations.Companiesandbusinessgroupssendagentstolocalandnationalcapitalsandusesuchvehiclesasadvertisingtoenlistsupportforpoliciesthattheyfavor.Althoughinmanycountriescompaniesmaynotlegallycontributedirectlytocandidatesrunningforpublicofficetheirexecutivesandstockholdersmaydosoasindividuals.Companiesmayhowevermakepaymentstoinfluencepeddlersandcontributetocommitteesworkingtopassordefeatlegislativeproposals.Inpracticaltermsmanylawmakerslookuponcompaniesaspartoftheirconstituencyalthoughiftheirdistrictsdependonlocalplantstheselawmakersmaybeconcernedmorewithpreservingjobsthanwithprotectingcompanyprofits.Inanycaselimited-liabilitycompaniesarecentralinstitutionsinsociety;itwouldbeunrealistictoexpectthemtoremainalooffromthepoliticalprocessthataffectstheiroperationsperformanceandprinciples.Thedecisionsmadebycompanymanagementshaveramificationsthroughoutsociety.Ineffectcompaniescandecidewhichpartsofthecountryorevenwhichpartsoftheworldwillprosperandwhichwilldeclinebychoosingwheretolocatetheirplantsandotherinstallations.Thegiantcompaniesnotonlydecidewhattoproducebutalsohelptoinstillintheircustomersadesirefortheamenitiesthatthecompaniesmakeavailable.Totheextentthatlargefirmsprovideemploymenttheirpersonnelrequirementsdeterminethecurriculaofschoolsanduniversities.Forthesereasonsindividuals’aspirationsanddissatisfactionsarelikelytobeinfluencedbylargecompanies.Thisdoesnotmeanthatlargebusinessfirmscaninfluencethepublicinanywaytheychoose;itissimplythattheyaretheonlyinstitutionsavailabletoperformcertainfunctions.Automobilestypewritersfrozenfoodandelectrictoastersmustcomefromcompanyauspicesiftheyaretobeprovidedatall.Understandingthisdependenceasagivencompaniestendtocreateanenvironmentcongenialtotheconductoftheirbusiness.Accordingtothepassagewhichstatementistrue
Whileitisgenerallyagreedthatthepoweroflargecompaniesextendsbeyondtheeconomicspherethisinfluenceisdifficulttomeasureinanyobjectiveway.Theprocessesofbusinessentailatleastsomeefforttoensurethesympatheticenactmentandenforcementoflegislationsincecostsandearningsareaffectedbytaxratesandgovernmentregulations.Companiesandbusinessgroupssendagentstolocalandnationalcapitalsandusesuchvehiclesasadvertisingtoenlistsupportforpoliciesthattheyfavor.Althoughinmanycountriescompaniesmaynotlegallycontributedirectlytocandidatesrunningforpublicofficetheirexecutivesandstockholdersmaydosoasindividuals.Companiesmayhowevermakepaymentstoinfluencepeddlersandcontributetocommitteesworkingtopassordefeatlegislativeproposals.Inpracticaltermsmanylawmakerslookuponcompaniesaspartoftheirconstituencyalthoughiftheirdistrictsdependonlocalplantstheselawmakersmaybeconcernedmorewithpreservingjobsthanwithprotectingcompanyprofits.Inanycaselimited-liabilitycompaniesarecentralinstitutionsinsociety;itwouldbeunrealistictoexpectthemtoremainalooffromthepoliticalprocessthataffectstheiroperationsperformanceandprinciples.Thedecisionsmadebycompanymanagementshaveramificationsthroughoutsociety.Ineffectcompaniescandecidewhichpartsofthecountryorevenwhichpartsoftheworldwillprosperandwhichwilldeclinebychoosingwheretolocatetheirplantsandotherinstallations.Thegiantcompaniesnotonlydecidewhattoproducebutalsohelptoinstillintheircustomersadesirefortheamenitiesthatthecompaniesmakeavailable.Totheextentthatlargefirmsprovideemploymenttheirpersonnelrequirementsdeterminethecurriculaofschoolsanduniversities.Forthesereasonsindividuals’aspirationsanddissatisfactionsarelikelytobeinfluencedbylargecompanies.Thisdoesnotmeanthatlargebusinessfirmscaninfluencethepublicinanywaytheychoose;itissimplythattheyaretheonlyinstitutionsavailabletoperformcertainfunctions.Automobilestypewritersfrozenfoodandelectrictoastersmustcomefromcompanyauspicesiftheyaretobeprovidedatall.Understandingthisdependenceasagivencompaniestendtocreateanenvironmentcongenialtotheconductoftheirbusiness.Itisimpliedinthepassagethatallthefollowingarelikelytobeinfluencedbylargecompaniesexcept______.
MindfultravelInc.—TreasuresofEgypt Dates:October21st-November5th Price:from$2190 StimulateyourimaginationasyouexploreEgyptbotholdandnew.StandbeforethegreatPyramidsofGizaatsunrise.AcquaintyourselfwiththebustlingdistrictsandvibrantcultureofthecapitalcityCario.TravelupthemajesticNileRiverandvisittheamazingValleyoftheKingswhereyoucantourthefamoustombof"KingTut".Butbestofallourguidewillsharetheirknowledgeofthesesiteswithyouhelpingyoutounderstandboththehistoryandthemoderncultureofthisamazingcountry.ExpandyourmindwithMindfulTravelInc. PackagepricedoesnotincludeairfaretoorfromCairo. MindfulTravelInc. PublicRelationsOffice 11DerryLane LondonEngland November92006 DearMTrepresentative Havingrecentlyreturnedfromyourcompany’sTreasureofEgypttourI’mhappytoreportthatIhadawonderfultime.Idon’tthinkI’veeverhadsuchanenjoyableandeducationalvacation.IwasparticularimpressedwithhowmuchIlearnedabouthistoryofEgyptaswellaswhatthecountryisliketoday. AlloftheguidesandotherMTemployeesassistingmeduringmytravelswerecourteous.HelpfulandveryknowledgeableaboutthefascinatinghistoricalsitesthatIvisited.PleaseextentmythanksespeciallytoMr.MokhtaSaidwhoguidedmearoundtheValleyoftheKings.Thatwasthehighlightofmytrip. I’mgoingtosharemyexperienceswithfriendsandfamilyandIwilldefinitelysuggestthattheytravelwithMTthenexttimetheytakeavacation. Thankyouagain LeilaDorn WhydidMs.Dornwritetheletter
Ahistoryoflongandeffortlesssuccesscanbeadreadfulhandicapbutifproperlyhandleditmaybecomeadrivingforce.WhentheUnitedStatesenteredjustsuchaglowingperiodaftertheendoftheSecondWorldWarithadamarketeighttimeslargerthananycompetitorgivingitsindustrialunparalleledeconomiesofscale.Itsscientistsweretheworld’sbestitsworkersthemostskilled.AmericaandAmericanswereprosperousbeyondthedreamsoftheEuropeansandAsianswhoseeconomiesthewarhaddestroyed.Itwasinevitablethatthisprimacyshouldhavenarrowedasothercountriesgrewricher.Justasinevitablytheretreatfrompredominanceprovedpainful.Bythemid-1980sAmericanshadfoundthemselvesatalossovertheirfadingindustrialcompetitiveness.SomehugeAmericanindustriessuchasconsumerelectronicshadshrunkorvanishedinthefaceofforeigncompetition.By1987therewasonlyoneAmericantelevisionmakerleftZenith.Nowthereisnone:ZenithwasboughtbySouthKorea’sLGelectronicsinJuly.Foreign-madecarsandtextilesweresweepingintothedomesticmarket.America’smachine-toolindustrywasontheropes.ForawhileitlookedasthoughthemakingofsemiconductorswhichAmericahadinventedandwhichsatattheheartofthenewcomputeragewasgoingtobethenextcasualty.Allofthiscausedacrisisofconfidence.Americansstoppedtakingprosperityforgranted.Theybegantobelievethattheirwayofdoingbusinesswasfailingandthattheirincomeswouldthereforeshortlybegintofallaswell.Themid-1980sbroughtoneinquiryafteranotherintothecauseofAmerica’sindustrialdecline.Theirsometimessensationalfindingswerefilledwithwarningsaboutthegrowingcompetitionfromoverseas.Howthingshavechanged!In1995theUnitedStatescanlookbackonfiveyearsofsolidgrowthwhileJapanhasbeenstruggling.FewAmericansattributethissolelytosuchobviouscausesasdevalueddollarortheturningofthebusinesscycle.Self-doubthasyieldtoblindpride.Americanindustryhaschangeditsstructurehasgoneonadiethaslearnedtobemorequick-witted.accordingtoRichardCavanaghexecutivedeanofHarvard’sKennedySchoolofGovernment.ItmakesmeproudtobeanAmericanjusttoseehowourbusinessareimprovingtheirproductivity.saysStephenMooreoftheCatoInstituteathink-tankinWashingtonDC.AndWilliamSahlmanoftheHarvardBusinessSchoolbelievesthatpeoplewilllookbackonthisperiodasagoldenageofbusinessmanagementintheUnitedStates./ThelossofU.S.predominanceintheworldeconomyinthe1980sismanifestedinthefactthatAmerican______.
InterspeedMovesIn LoftonCityresidentswillsoonhaveyetanotheroptionwhenitcomestoInternetservice.TheSacramento-basedfirmInterspeedisplanningtoextenditsserviceareatoincludecommercialandresidentialdistrictsinLoftonCitystartingnextmonth. CompetitioninthetelecommunicationsindustryisfiercewithtwomajornationalprovidersalreadyestablishedinLoftonCityandsurroundingareas.HoweverInterspeedisconfidentofsuccessaccordingtoArtWangacompanyspokesperson. "InterspeedisgoingtoofferconsumersinLoftonCitysomethingnew:top-of-the-lineInternetservicelataffordableprices"statedWang. WhilehedecidedtoquotespecificratesitisassumedthatInterspeed’sbasicserviceplanwillcostconsumers$18.95amonththesameasthecompanychargesinitsotherserviceareas.ThiswouldundercutthepriceofthecurrentcheapestplanavailableinLoftonCityofferedbyWireTech.andwouldbewellbelowthe$27.49chargedbyImexSystemsInc.foritsmostpopularplan. May18 EditorialDepartment LoftonCityHerald 1154BurtonRd. LoftonCityCA DearSirorMadame. IamwritinginresponsetoyourarticleofMay16entitled"InterspeedMovesIn".Iwasverydisappointedtoseeincorrectinformationpresentedaboutmycompany.ImexSystemsInc. Inyouranalysisofinterspeedyoucomparedthepriceofitscheapestandmostbasicserviceplantothatofourmostpopularplan.Howeverbecauseourbest-sellingservicehappenstobeahigh-speedoptionthecomparisonwasflawedandgavethefalseimpressionthatImexisamuchmoreexpensiveproviderthaninterspeed.Ifyouhadresearchedourpricesyouwouldhaveseenthatourbasicplancosts$19.99amonthwhichisnearlythesameastheInterspeedplanyoucited. NeedlesstosaywehereatImexareconcernedabouttheeffectsthismisinformationcouldhaveonourbusiness.Weexpectyourpapertotakeresponsibilityfortheerrorandprintacorrectionandapologyassoonaspossible.Iwouldaskthatyoupleasecontactmeat1-511-555-8011soImayprovideyouwithaccurateinformationaboutthepricingofourservices. Thankyou CandiceRigalotta PublicRelationsDepartment ImexSystemInc. Whatisthearticlemainlyabout
MindfultravelInc.—TreasuresofEgypt Dates:October21st-November5th Price:from$2190 StimulateyourimaginationasyouexploreEgyptbotholdandnew.StandbeforethegreatPyramidsofGizaatsunrise.AcquaintyourselfwiththebustlingdistrictsandvibrantcultureofthecapitalcityCario.TravelupthemajesticNileRiverandvisittheamazingValleyoftheKingswhereyoucantourthefamoustombof"KingTut".Butbestofallourguidewillsharetheirknowledgeofthesesiteswithyouhelpingyoutounderstandboththehistoryandthemoderncultureofthisamazingcountry.ExpandyourmindwithMindfulTravelInc. PackagepricedoesnotincludeairfaretoorfromCairo. MindfulTravelInc. PublicRelationsOffice 11DerryLane LondonEngland November92006 DearMTrepresentative Havingrecentlyreturnedfromyourcompany’sTreasureofEgypttourI’mhappytoreportthatIhadawonderfultime.Idon’tthinkI’veeverhadsuchanenjoyableandeducationalvacation.IwasparticularimpressedwithhowmuchIlearnedabouthistoryofEgyptaswellaswhatthecountryisliketoday. AlloftheguidesandotherMTemployeesassistingmeduringmytravelswerecourteous.HelpfulandveryknowledgeableaboutthefascinatinghistoricalsitesthatIvisited.PleaseextentmythanksespeciallytoMr.MokhtaSaidwhoguidedmearoundtheValleyoftheKings.Thatwasthehighlightofmytrip. I’mgoingtosharemyexperienceswithfriendsandfamilyandIwilldefinitelysuggestthattheytravelwithMTthenexttimetheytakeavacation. Thankyouagain LeilaDorn WhatisspecialaboutMindfulTravelInc.
SummerTravelSale FigurespublishedyesterdayinareportonthenationalhousingmarketshowthatconsumerspurchasedmorenewhomesinSeptemberthaninanymonthyetthisyear.Theincreaseof14.1%overlastmonthdirectlycontradictsthepredictionsofmarketanalysts. "Itwasarealshocktomostofus"admittedLashawndaCassanochiefeconomistwiththefirmCapitalResourcesLLTG."New-homesalesweredownsomuchinAugustandJulythatwesimplyexpectedthetrendtocontinue.Butthischangeseverything." Thereportstatesthat71000homesweresoldinthemonthofSeptember.Thatiswellabovethefigureof62000soldinAugustandJuly’soneof64000.Previousmonthshadseenthenumberholdingsteadyataround68000.Thesenewnumbersaresuretoencourageinvestorswhohavebeenhesitanttoputtheirtrustinthecountry’seconomysincelastspring’sdownturn.Allthreenationalstockmarketsjumpedupatleasttenpointsonthenews. Thereportisalsolikelytoboostconstructionofnewhomesasbuildersinterpretitasariseinconsumerdemand.Howeveriftheyreacttooenthusiasticallytheyriskfloodingthemarketwithnewhouses.Whichcouldhavetheeffectofpushingdownpricesandcuttingintotheprofitsoftherealestateindustry. Whatdoesthisarticlemainlydiscuss
February18th RuthWalter 2921CypressLane SmithfieldUT00375 DearMs.Walter Ithascometoourattentionthatyouhavefailedtoremitpaymentforserviceprovidedduringthetwobillingperiodsof7/15-8/14and9/15-10/14lastyear. Ourrecordsindicatethatmultiplebillsfortheseperiodshavebeensenttoyouraddresswithoutreply.Atthispointweareregrettablyrequiredtotakestrongermeasures.IfbyApril15wehavenotreceivedpaymentinfullincludingalllatefeeschargedwewillbeforcedtoterminateservicetoyourresidence. ForfurtherinformationaboutthisactionortoverifytheamountofyouroutstandingbalancepleasecallourCustomerServiceCenterat1-888-555-3802orwritetothefollowingaddress: AccountsPayableDivision NorthernUtahGas&Power 55755StateHighway16 LoganUT00378 February27th AccountsPayableDivision NorthernUtahGas&Power 55755StateHighway16 LoganUT00378 Servicerepresentative Irecentlyreceivedanotificationofoutstandingchargesonmyaccount.Iamveryconfusedanddistressedbythesituationoutlinedinyourletter. FirstofallIamcertainthatIpaidforallservicesduringthetwobillingperiodinquestion.Thepaymentswereontimeandforthecorrectamount.Iusedyourcompany’sautomatedtelephonebillingsystemandpaidwithmycreditcard.IamincludingtransactionreceiptsfrommycreditcardcompanythatlistthesepaymentsandLhedatesonwhichtheywereprocessedbyyourcompany. AfterIhadpaidthenIdidreceivemultiplebillsfortheperiods7/15-8/14and9/15-10/14asstatedinyourletter.ItriedrepeatedlytoreportthiserrortoyourcompanyviathecustomerserviceemailsystembutIneverreceivedaresponse.Iamalsoattachingcopiesoftheseemailsforyourreview. ThesedocumentsclearlyshowthatIhavemadeallpaymentsinatimelyfashionandIhopetheywillhelpyouresolvethissituation.Ifyouhaveanymorequestionsformepleasecontactmebyphone555-7690oremailrwalt79@mzmail.com. RuthWalter WhatisthepurposeofMs.Walter’sletter
Ahistoryoflongandeffortlesssuccesscanbeadreadfulhandicapbutifproperlyhandleditmaybecomeadrivingforce.WhentheUnitedStatesenteredjustsuchaglowingperiodaftertheendoftheSecondWorldWarithadamarketeighttimeslargerthananycompetitorgivingitsindustrialunparalleledeconomiesofscale.Itsscientistsweretheworld’sbestitsworkersthemostskilled.AmericaandAmericanswereprosperousbeyondthedreamsoftheEuropeansandAsianswhoseeconomiesthewarhaddestroyed.Itwasinevitablethatthisprimacyshouldhavenarrowedasothercountriesgrewricher.Justasinevitablytheretreatfrompredominanceprovedpainful.Bythemid-1980sAmericanshadfoundthemselvesatalossovertheirfadingindustrialcompetitiveness.SomehugeAmericanindustriessuchasconsumerelectronicshadshrunkorvanishedinthefaceofforeigncompetition.By1987therewasonlyoneAmericantelevisionmakerleftZenith.Nowthereisnone:ZenithwasboughtbySouthKorea’sLGelectronicsinJuly.Foreign-madecarsandtextilesweresweepingintothedomesticmarket.America’smachine-toolindustrywasontheropes.ForawhileitlookedasthoughthemakingofsemiconductorswhichAmericahadinventedandwhichsatattheheartofthenewcomputeragewasgoingtobethenextcasualty.Allofthiscausedacrisisofconfidence.Americansstoppedtakingprosperityforgranted.Theybegantobelievethattheirwayofdoingbusinesswasfailingandthattheirincomeswouldthereforeshortlybegintofallaswell.Themid-1980sbroughtoneinquiryafteranotherintothecauseofAmerica’sindustrialdecline.Theirsometimessensationalfindingswerefilledwithwarningsaboutthegrowingcompetitionfromoverseas.Howthingshavechanged!In1995theUnitedStatescanlookbackonfiveyearsofsolidgrowthwhileJapanhasbeenstruggling.FewAmericansattributethissolelytosuchobviouscausesasdevalueddollarortheturningofthebusinesscycle.Self-doubthasyieldtoblindpride.Americanindustryhaschangeditsstructurehasgoneonadiethaslearnedtobemorequick-witted.accordingtoRichardCavanaghexecutivedeanofHarvard’sKennedySchoolofGovernment.ItmakesmeproudtobeanAmericanjusttoseehowourbusinessareimprovingtheirproductivity.saysStephenMooreoftheCatoInstituteathink-tankinWashingtonDC.AndWilliamSahlmanoftheHarvardBusinessSchoolbelievesthatpeoplewilllookbackonthisperiodasagoldenageofbusinessmanagementintheUnitedStates./TheauthorseemstobelievetherevivaloftheU.S.economyinthe1990scanbeattributedtothe______.
TheHiddenPriceTag Formanysmallorrecentlyestablishedbusinessesfindingsourcesofcapitalcanbedifficult.Companiesareofteninneedoffundsbeforetheycanbuildastablecustomerbasesotheyareforcedtoturntoinvestors.Manysuchbusinessessoondiscoverhoweverthatthisborrowedmoneycancomeatahighprice.Ifentrepreneursarenotcarefulaboutwhichinvestorstheydobusinesswiththeircompaniescansuffertheconsequences. Themostcommonproblemaccordingtofinancialexpertsareinvestmentdealsthatallowtheinvestortotakecontrolofkeyoperationsawayfromthecompany’smanagement.Strugglingfirmsandnewbusinessesfacingmountingstart-upcostscanbeeasilytemptedtotaketheofferthatprovidesthemwiththemostmoneyregardlessofthedeal’sconditions. Unfortunatelythebiggestinvestmentusuallycomeswiththemoststringsattached.Forexamplesomedealsgivetheventurecapitalfirmseatsontheboardofthecompanyitinvestsin.Fromthispositiontheinvestorhastheabilitytocontrolallaspectsofacompany’soperationsincludingdecisionsconcerningmergersorsales.Thissituationmayremaintolerableaslongastheinvestorandthemanagementsharethesamegoals.Yet.theinvestorwillinevitablychoosetoprotectitsowninterestsoverthoseofthecompanycreatingaconflictthatthecompanyisthenhelplesstoprevent. Thebestadviceanalystshaveforbusinessesseekinginvestmentcapitalistothoroughlyanalyzeanydealbeforeagreeingtoit.Sometimesthecontrolthatmustbegivenupisworthmuchmorethanthemoneybeingoffered. Whatshouldmanagementdobeforeacceptingoutsidefunding
MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonablepricetherebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlaborandisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuchthepriceofyourtelevisionlicensewouldneedtobedoubled.andtravelbybusortubewouldcost20percentmore.Andperhapsmostimportantofalladvertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenactsofParliamentgovernthetermsofadvertisingnoregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlongformercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.IfyouseeanarticleconsistentlyadvertiseditisthesurestproofIknowthatthearticledoeswhatisclaimedforitandthatitrepresentsgoodvalue.AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof.ThereisonemorepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade.Ifitsmessagewereconfinedmerelytoinformation-andthatinitselfwouldbedifficultifnotimpossibletoachieveforevenadetailsuchasthechoiceofthecolorofashirtissubtlypersuasive-advertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.Intheauthor’sopinion______.
MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonablepricetherebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlaborandisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuchthepriceofyourtelevisionlicensewouldneedtobedoubled.andtravelbybusortubewouldcost20percentmore.Andperhapsmostimportantofalladvertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenactsofParliamentgovernthetermsofadvertisingnoregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlongformercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.IfyouseeanarticleconsistentlyadvertiseditisthesurestproofIknowthatthearticledoeswhatisclaimedforitandthatitrepresentsgoodvalue.AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof.ThereisonemorepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade.Ifitsmessagewereconfinedmerelytoinformation-andthatinitselfwouldbedifficultifnotimpossibletoachieveforevenadetailsuchasthechoiceofthecolorofashirtissubtlypersuasive-advertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.InthepassagewhichofthefollowingisNOTincludedintheadvantagesofadvertising
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