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我国古代文献中记载了许多有关部落和部落联盟之间发生大规模战争的传说，如炎帝和黄帝两个部落曾战于( )，结果黄帝取得了胜利。
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伊利亚特和奥德赛被称为荷马史诗的原因是
史诗中的男主人公名字叫荷马
史诗发生的地点叫荷马
相传史诗的作者名字叫荷马
史诗记载了荷马部落的历史
公天下变成家天下的重要标志是A.部落联盟的公有财产被破坏B.部落联盟内部发生了贫富分化C.部落之间出
走出了__时代的希腊大规模地兴起全新的历史进程开始了这里是
部落
城邦
帝国
联盟
下列关于利比亚战争说法错误的是
由于西方国家的介入发展为西方国家与中东北非的国际战争
本世纪的阿富汗战争、伊拉克战争后，西方国家为首的军事联盟第四次对主权国家发动大规模军事打击
联合国安理会1973号决议决定对利比亚实施军事打击
最初是利比亚国内不同部落和不同派别之间的争斗而引发的国内战争
华夏族形成的基础是
尧的部落联盟
禹的部落联盟
蚩尤的部落联盟
黄帝和炎帝的部落联盟
文献记载曾因协助禹治水有功被舜任命为司徒以子为姓反映出商部族很早就加人中原的华夏部落联盟.
简
契
古亶父
汤
看图片可以感受历史下面是古代黄河流域的部落首领黄帝尧舜禹的图像请回答:1请你按生活年代排列出这四位部
华夏族形成的基础是
尧的部落联盟
禹的部落联盟
蚩尤的部落联盟
黄帝和炎帝的部落联盟
生活在黄河流域长江流域的许多部落之间经常发生战争的原因是①拓展地盘巩固本部落的地位②掠夺对方的人口和
①②
②③
③④
①④
民族的形成过程依此经过了哪几个阶段
氏族—部落—氏族联盟—民族
部落—氏族—氏族联盟—民族
部落—氏族—部落联盟—民族
氏族—部落—部落联盟—民族
在古希腊神话中众神经常参加人间战争传说在中国古代也有一场风伯御风雨师行雨的战役在这场战役中炎帝黄帝部
周口店
涿鹿
南京
西安
传说继黄帝之后我国黄河流域杰出的部落联盟首领还有尧舜禹请问舜和禹是怎样获得部落联盟首领之位的?
禅让
世袭
分封
篡权
据文献记载在时期为了保障公共事务的发展统治者要求臣服部落和被保护的小部落贡献财物
炎帝和黄帝是我国古老传说中流域的著名部落首领生活在距今约年为了打败强大的部落部落联合部落在一战中大败
华夏族形成的基础是
尧的部落联盟
禹的部落联盟
蚩尤的部落联盟
炎帝和皇帝部落联盟
文献记载______曾因协助禹治水有功被舜任命为司徒以子为姓反映出商部族很早就加入中原的华夏部落联盟
简
契
古公亶父
汤
我国原始社会走到了尽头是在
尧任部落联盟首领时
禹任部落联盟首领时
黄帝任部落联盟首领时
舜任部落联盟首领时
华夏族形成的基础是
尧的部落联盟
禹的部落联盟
蚩尤的部落联盟
炎帝和黄帝部落联盟
炎帝和黄帝是我国传说中黄河流域著名的部落首领____________中两部落联合起来大败蚩尤随后结成
尧舜禹是我国古代黄河流域著名的部落联盟首领他们都是通过推举的方式成为部落联盟首领的历史上把这种产生首
选举制
投票制
世袭制
禅让制
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EgyptianwinehasanextensivehistorywithinthehistoryofEgyptiancivilization.Grapeswerenot1tothelandscapeofEgyptratherthevinesthemselvesare2tohavebeenimportedfromthePhoenicians3theactualoriginsremainin4.Whatisknownisthat5thethirdmillenniumBCEgyptiankingsofthefirst6hadextensivewinecellarsandwinewasusedextensivelyinthetempleceremonies.Themain7ofwineinEgypt.tookplacebetweenthekingnoblesandthepriestsintempleceremoniesandis8bynumerouspaintedrelief’sandother9evidence.ThevineyardsofancientEgyptwerequitedifferentfromthemodernmethodsofwinemakingtoday.10viticultureorwinemakingceasedto11anexclusivelyceremonialpurposetheEgyptiansbegantoexperimentwithsimplestructuresfortheirvinestotrainon12foundawaytotraintheirvinessotheywereeasylow13bushesandfoundwaysforthesoilto14moremoistureforthevines.Egyptianwinemakingexperimentsincludedtheuseofdifferentwinepressesaddingheattothemustthegrapejuicereadyforfermentation15makethewinesweetanddifferencesinvattypesandmaterials.The16finishedproductofwinewaspouredthroughaclothfilterandthenintoearthenwarejars17theywouldbesealedwithnaturaltarandleftto18.TheEgyptianskeptaccuraterecordsoftheirvintagesand19oftheirwineseachjarofwinewasclearly20withit’sownvintageandquality. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSWERSHEET1.7
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EgyptianwinehasanextensivehistorywithinthehistoryofEgyptiancivilization.Grapeswerenot1tothelandscapeofEgyptratherthevinesthemselvesare2tohavebeenimportedfromthePhoenicians3theactualoriginsremainin4.Whatisknownisthat5thethirdmillenniumBCEgyptiankingsofthefirst6hadextensivewinecellarsandwinewasusedextensivelyinthetempleceremonies.Themain7ofwineinEgypt.tookplacebetweenthekingnoblesandthepriestsintempleceremoniesandis8bynumerouspaintedrelief’sandother9evidence.ThevineyardsofancientEgyptwerequitedifferentfromthemodernmethodsofwinemakingtoday.10viticultureorwinemakingceasedto11anexclusivelyceremonialpurposetheEgyptiansbegantoexperimentwithsimplestructuresfortheirvinestotrainon12foundawaytotraintheirvinessotheywereeasylow13bushesandfoundwaysforthesoilto14moremoistureforthevines.Egyptianwinemakingexperimentsincludedtheuseofdifferentwinepressesaddingheattothemustthegrapejuicereadyforfermentation15makethewinesweetanddifferencesinvattypesandmaterials.The16finishedproductofwinewaspouredthroughaclothfilterandthenintoearthenwarejars17theywouldbesealedwithnaturaltarandleftto18.TheEgyptianskeptaccuraterecordsoftheirvintagesand19oftheirwineseachjarofwinewasclearly20withit’sownvintageandquality. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSWERSHEET1.13
Directions:Yourcompanyisplanningtoholdameetinginahotel.Writealettertothehotelmanagerto1bookaconferenceroomand2askthemtomakesomenecessarypreparations.Youshouldwriteabout100wordsonANSWERSHEET2.Donotsignyourownnameattheendoftheletter.UseLiMinginstead.Youdon’thavetowritetheaddress.
Aboutthree-quartersofAmericansaccordingtosurveysthinkthecountryisonthewrongtrack.Abouttwo-thirdsofthepublicdisapproveofthejobperformanceofPresidentBushandanevenhighernumberdisdainCongress.ThemediaareexcitedabouttheprospectofawealthybusinessmanrunningforPresidentasanindependentwhocouldtapintobroadpublicdisgruntlementwiththepartisanpoliticiansinWashington.2007Yes.Butalso1992.ThemaindifferencebetweenthetwosituationsisthatMichaelBloombergisricher—andsaner—thanRossPerot.Butonesimilaritymightbethis:theAmericanpeoplewerewrongthenandmaybewrongnow.Thewidespreadpessimismintheearly1990saboutthecourseofthecountryturnedouttobeunwarranted.Therestofthedecadefeaturedimpressiveeconomicgrowthafallingcrimeratesuccessfulreformofthewelfaresystemandareasonablypeacefulworld.Perhapstheproblemsweren’tsobadinthefirstplaceorperhapsthepoliticalsystemproducedpoliticianslikeBillClintonRudyGiulianiandNewtGingrichwhowereabletodealwiththeproblems.Butinanycasethecountrygotbackoncourse.That’snottosayallwaswellinthe1990sespeciallyinforeignpolicy.ResponsibilitiesinplacesrangingfromBosniatoRwandatoAfghanistanwereshirkedandgatheringdangersweren’tdealtwith.Stillthesourcomplaintsanddirepredictionsof1992—ohmyGodthebudgetdeficitwilldousin!—werequicklyovertakenbyevents.What’smorethefearofmanyconservativesthatwemightbeatthemercyofunstoppableforcesofsocialdisintegrationturnedouttobewrong.Indeedthedirepredictionswererenderedobsoletesoquicklythatonewonderswhetherwewerein1992reallyjustindulginginsomekindofpost-cold-warvictory.Sometimesthepublicmoodiswellmoody.Todaywe’remoodyagain.WeareobviouslyfightingadifficultanduntilrecentlybadlymanagedwarinIraqwhoseoutcomeisuncertain.Thisaccountsformuchofthepessimism.Italsodoesn’thelpthatthepoliticalsystemseemsincapableofdealingwithbigproblemslikeimmigrationanenergypolicyandhealthcare.Stillisthegeneralfeelingthateverythingisgoingtothedogsanymorejustifiedtodaythanitwas15yearsagoNotreally.Thinkofitthisway:HaveeventsingeneralgonebetterorworsethanmostpeoplewouldhavepredictedonSept.122001There’sbeennosuccessfulsecondattackhereilltheU.S.—andverylimitedterroristsuccessesinEuropeorevenintheMiddleEast.We’vehad51/2yearsofrobusteconomicgrowthlowunemploymentandastock-marketrecovery.SocialindicatorsintheU.S.aremostlystableorimproving—abortionsteenagebirthsandteenagedrugusearedownandeducationscoresareupabit.AsforAmericanforeignpolicysince9/11ithasnotproducedtheresultssomeofushopedforandtherearemanylegitimatecriticismsoftheBushAdministration’sperformance.Butinfactdespitethegloomanddoomfromcriticsleftandrightincludingoccasionallymetheworldseemstopresenttheusualmixedbagofdifficultproblemsandhearteningdevelopments.ThekeyquestionofcourseisthefateofIraq.Adecentoutcome—thedefeatofal-Qaedainwhatithasmadethecentralfrontinthewaronterrorismandenoughsecuritysotherecanbepeacefulrulebyarepresentativeregime—seemstomeachievableifwedon’tloseournervehereathome.WithsuccessinIraqprogresselsewhereintheMiddleEastwillbeeasier.Thebalancesheetisuncertain.Butitisbynomeansnecessarilygrim.Accordingtothetextwhatmighthavehappenedin1992
HistoricallytheEuropeanUnionhasnotbotheredwithfundingmuchbasicscientificresearch.Suchactivitieshavemainlyremainedthepreserveofnationalgovernmentsnotleastbecausegivingscientistsfreereincanleadtodiscoveriesthatnotonlymakemoneybutultimatelyenhancemilitarymight.Thatattitudeisnowchanging.TheEuropeanCommissionproposestoestablishaEuropeanResearchCouncilERCthatwouldspendamaximumof12billion＄14billionoversevenyearsonblueskiesresearch.WhiletheplansarebeinggenerallywelcomedbyEurope’smemberstatestheirdetailsareproblematic.TheproposedERCisintendedtomakeEuropemorecompetitive.Europehassomefirst-classuniversitiesscientificinstitutionsandresearchorganisations.ButtheERC’sproponentsarguetheiractivitiesarefragmentedsotheyarenotreachingtheirfullpotential.InAmericateamsfromacrossthecountrycompetewitheachotherforgrantsfromtheNationalScienceFoundation.TheproposedERCismodelledonthisscheme.Itwouldawardgrantstoindividualresearchteamsforaspecificprojectsolelyonthebasisofscientificmeritjudgedbypeerreview.IftheERCwerecreatedscientistsfromacrossEuropewouldcompetewitheachotherforfundsratherthanmerelycompetingwiththeirfellowcountrymenashappensatpresent.ThiscompareswiththelimitedfundingforbasicresearchthatcurrentlyexistsintheEUwhichplacesitsemphasisoncollaborationbetweenresearchers.ItisopenonlytoresearchersinanarrowrangeofdisciplineschosenbytheEuropeanParliamentandthecommission.TheERCwouldbequitedifferentplacingitsemphasisoncompetitionbetweenresearchersandleavingscientiststhemselvestodecidewhichareasofsciencetopursue.HelgaNowotnywhochairstheEuropeanResearchAdvisoryBoard—anadvisorybodytothecommission—saysthatwinningagrantfromtheERCcouldcometobeseenasunmistakablerecognitionofresearchexcellence.ThequalityofEuropeanresearchneedstobesteppedupanotch.Between1980and2003Europehad68Nobellaureatesinmedicinephysicsandchemistrycomparedwith154inAmerica.WithcompetitionfromChinaandIndiaEurope’ssharecouldfallfurther.OneofthereasonsforEurope’srelativelyweakperformanceisthoughttobealackofgenuinecompetitionbetweenEurope’sresearchers.Anotherisitspoorabilitytoattractyoungpeopleintoaresearchcareer.RecentestimatessuggestthatEuropeneedsanextra700000researchersifitistomeetitsoveralltargetofraisingspendingprivatenationalandEUonresearchanddevelopmentto3%ofGDPby2010.ManyyoungscientistsleaveEuropeforAmericaoncetheyhavefinishedtheirtraining.DrNowotnysaystheERCcouldhelpheretoo.ItcouldestablishaschemetogiveyoungresearcherstheopportunitytofollowtheirownideasandbecomeindependentatanearlierstageintheircareersencouragingtalenttostayinEurope.ThecrucialissuenowiswhethertheERCwillbeabletosetitsownresearchagendafreefromtheinterferenceandbureaucracyofthecommissionandinfluenceofmemberstates.Lastmonth22leadingEuropeanscientistschargedwithshapingtheERC’sscientificstrategymetforthefirsttimetostarthammeringoutacharterandconstitution.Seriousconcernsremainoverthelegalstructureofthebody.ThefinaldecisionontheERC’slegalformonadateyetunspecifiedrestswiththeEuropeanParliamentandmemberstatesintheEuropeanCouncil.IfbotharegenuineintheirsupportfortheERCandEurope’saimofbecomingmorecompetitivethentheymustfindawayofkeepingtheERCfreefrompoliticalinterference.Europewouldbenefitfromacompetitionforitsbestresearcherswhichrewardsscientificexcellence.Aquasi-competitionthatrecognizeshowmanyvoteseachmemberstateisallottedwouldbepointless.WhydidtheEUseldomfinancebasicscientificresearchinthepast
Therearemanydifferencesbetweencommunicatinginwrittenandspokenwords—onetooneoronetomany.Becausespeakingisfacetofaceandpersonalitismuchmoredirectthanwriting.Handandbodygesturesfacialexpressionsandvocalvarietyhelpgreatlytosupportface-to-facecommunication.Itisalsoreinforcedbyinstantfeedbackfromlistenersintheformofsmilesfrownsapplausecatcallsclenchedfistsandsoon.Analertspeakerwhoissensitivetofeedbackcan"shiftgears"andadapttochangingcircumstances. 41.Thedifferencesbetweentalkingandwriting Writinghoweverdependssolelyonwordsandpunctuationtodeliverthemessage.Therearenogesturesandnovoiceandifthereisanyfeedbackittakestimetoreachthewriter. 42.Whylongsentencescanbeusedinwriting Effectivetalkingisaimedatpeople’smindsandheartsthroughtheirearsandearsprefershortdirectconversationalsentences. Therearethreestandardsthatapplyequallytotalkingandwriting—clarityaccuracyandappropriateness. 43.Clarity. Iftheaudiencedoesn’tunderstandthemessageinstantlythenthespeakerhastosomeextentfailed.Thuseverypossiblemeasuremustbetakentoensurethatallyourwordsandthoughtsareperfectlycleartotheaudience. 44.Accuracy. Asaconscientiousspeakeryoumustseetoitthatyourinformationisascurrentandasaccurateasresearchcanmakeit. 45.Appropriateness. Inadditiontobeingpreciseyourlanguageshouldalsobesuitabletothesubjectaudienceandoccasion.[ A]Forinstanceaspeakercanvaryhis/herpitchortonetochangethemeaningexpressed.Awriterontheotherhandhastorelysolelyonthewordsandcontextorevenexplanationsinbracestoachievethat. [B]Goodtalkingiswordyrepetitiveandfarlessstructuredthanefficientwriting.Agoodspeechreproducedwordforwordonpaperusuallydoesnotreadwellbecauseitramblesandrepeatswordsandthoughts.Itisnotnearlyasdisciplinedandorganizedasgoodwriting. [C]Throughoutyourtalkwordsareyourprimemeansforhelpingyouraudienceunderstandyourmessage.Andtoharnesstheprofoundpowerofwordsyoushoulddevelopalifelonghabitofusingadictionaryandathesaurus.Ifyoudonotexploittheseresources.youwillfailtoachieveyourfullpotentialasaspeakerandconversationalist.Anotherdevicethatwillhelpyouachieveclarityinyourtalkisasummary.Ifyourtalkconsistsofthreewillresearchedmajorpointslitthosepointsinyourintroductionsoyouraudiencewillknowatoncewhatgroundyouwillcover.Discussthemindepthsummarizethemattheendofyourtalkandemphasizeanyconclusionshattheyleadto. [D]Forexampleaspeakerwho’saddressingaParent-TeacherAssociationshouldavoidthestatisticalandpsychologicaljargonofadvancededucationalresearchers.Bythesametokensheshouldnotindulgeinteenageslang.Anyspeakerworthhersaltwillanalyzeheraudiencefirstandadaptherlanguageaccordingly. [E]Thesurestwayforyoutodamageyourcredibilityistospewforthmisinformationoroutdatedinformation.HowmanytimeshaveyouseenastoryanameanimportantfactorachargeagainstsomeoneretractedinnewspapersUnfortunatelythedamagewasdonewhenthemisinformationfirstappearedinprint.Suchunwarrantedembarrassmentandmentalanguishcouldhavebeenavoidedifsomeonehadtakenthetimetorechecktheinformation.Ifyourtalkisonacurrentorcrucialtopicdoyourhomeworkandarmyourselfwithquotationsandsourcestofortifyyourfacts. [F]Longinvolvedsentencesareacceptableinwritingfortworeasons:1Theeyecanabsorbmanymorewordsinaninstantthantheearcanhear.2Ifareaderstumblesonamarathonsentenceshecanreaditagain.Notsowithspokenwords—onceutteredthey’regoneespeciallyinspeech.Ifalistenermissesasentencebothsheandthespeakerhavelostpartofthemessage;thereisnogoingbackexceptperhapsduringthequestion-and-answerperiod.Inaconversationofcoursethelistenercanaskthespeakertorepeat. 41
Aboutthree-quartersofAmericansaccordingtosurveysthinkthecountryisonthewrongtrack.Abouttwo-thirdsofthepublicdisapproveofthejobperformanceofPresidentBushandanevenhighernumberdisdainCongress.ThemediaareexcitedabouttheprospectofawealthybusinessmanrunningforPresidentasanindependentwhocouldtapintobroadpublicdisgruntlementwiththepartisanpoliticiansinWashington.2007Yes.Butalso1992.ThemaindifferencebetweenthetwosituationsisthatMichaelBloombergisricher—andsaner—thanRossPerot.Butonesimilaritymightbethis:theAmericanpeoplewerewrongthenandmaybewrongnow.Thewidespreadpessimismintheearly1990saboutthecourseofthecountryturnedouttobeunwarranted.Therestofthedecadefeaturedimpressiveeconomicgrowthafallingcrimeratesuccessfulreformofthewelfaresystemandareasonablypeacefulworld.Perhapstheproblemsweren’tsobadinthefirstplaceorperhapsthepoliticalsystemproducedpoliticianslikeBillClintonRudyGiulianiandNewtGingrichwhowereabletodealwiththeproblems.Butinanycasethecountrygotbackoncourse.That’snottosayallwaswellinthe1990sespeciallyinforeignpolicy.ResponsibilitiesinplacesrangingfromBosniatoRwandatoAfghanistanwereshirkedandgatheringdangersweren’tdealtwith.Stillthesourcomplaintsanddirepredictionsof1992—ohmyGodthebudgetdeficitwilldousin!—werequicklyovertakenbyevents.What’smorethefearofmanyconservativesthatwemightbeatthemercyofunstoppableforcesofsocialdisintegrationturnedouttobewrong.Indeedthedirepredictionswererenderedobsoletesoquicklythatonewonderswhetherwewerein1992reallyjustindulginginsomekindofpost-cold-warvictory.Sometimesthepublicmoodiswellmoody.Todaywe’remoodyagain.WeareobviouslyfightingadifficultanduntilrecentlybadlymanagedwarinIraqwhoseoutcomeisuncertain.Thisaccountsformuchofthepessimism.Italsodoesn’thelpthatthepoliticalsystemseemsincapableofdealingwithbigproblemslikeimmigrationanenergypolicyandhealthcare.Stillisthegeneralfeelingthateverythingisgoingtothedogsanymorejustifiedtodaythanitwas15yearsagoNotreally.Thinkofitthisway:HaveeventsingeneralgonebetterorworsethanmostpeoplewouldhavepredictedonSept.122001There’sbeennosuccessfulsecondattackhereilltheU.S.—andverylimitedterroristsuccessesinEuropeorevenintheMiddleEast.We’vehad51/2yearsofrobusteconomicgrowthlowunemploymentandastock-marketrecovery.SocialindicatorsintheU.S.aremostlystableorimproving—abortionsteenagebirthsandteenagedrugusearedownandeducationscoresareupabit.AsforAmericanforeignpolicysince9/11ithasnotproducedtheresultssomeofushopedforandtherearemanylegitimatecriticismsoftheBushAdministration’sperformance.Butinfactdespitethegloomanddoomfromcriticsleftandrightincludingoccasionallymetheworldseemstopresenttheusualmixedbagofdifficultproblemsandhearteningdevelopments.ThekeyquestionofcourseisthefateofIraq.Adecentoutcome—thedefeatofal-Qaedainwhatithasmadethecentralfrontinthewaronterrorismandenoughsecuritysotherecanbepeacefulrulebyarepresentativeregime—seemstomeachievableifwedon’tloseournervehereathome.WithsuccessinIraqprogresselsewhereintheMiddleEastwillbeeasier.Thebalancesheetisuncertain.Butitisbynomeansnecessarilygrim.Thephrasegoingtothedogsline4paragraph3mostprobablymeans
EgyptianwinehasanextensivehistorywithinthehistoryofEgyptiancivilization.Grapeswerenot1tothelandscapeofEgyptratherthevinesthemselvesare2tohavebeenimportedfromthePhoenicians3theactualoriginsremainin4.Whatisknownisthat5thethirdmillenniumBCEgyptiankingsofthefirst6hadextensivewinecellarsandwinewasusedextensivelyinthetempleceremonies.Themain7ofwineinEgypt.tookplacebetweenthekingnoblesandthepriestsintempleceremoniesandis8bynumerouspaintedrelief’sandother9evidence.ThevineyardsofancientEgyptwerequitedifferentfromthemodernmethodsofwinemakingtoday.10viticultureorwinemakingceasedto11anexclusivelyceremonialpurposetheEgyptiansbegantoexperimentwithsimplestructuresfortheirvinestotrainon12foundawaytotraintheirvinessotheywereeasylow13bushesandfoundwaysforthesoilto14moremoistureforthevines.Egyptianwinemakingexperimentsincludedtheuseofdifferentwinepressesaddingheattothemustthegrapejuicereadyforfermentation15makethewinesweetanddifferencesinvattypesandmaterials.The16finishedproductofwinewaspouredthroughaclothfilterandthenintoearthenwarejars17theywouldbesealedwithnaturaltarandleftto18.TheEgyptianskeptaccuraterecordsoftheirvintagesand19oftheirwineseachjarofwinewasclearly20withit’sownvintageandquality. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSWERSHEET1.19
EgyptianwinehasanextensivehistorywithinthehistoryofEgyptiancivilization.Grapeswerenot1tothelandscapeofEgyptratherthevinesthemselvesare2tohavebeenimportedfromthePhoenicians3theactualoriginsremainin4.Whatisknownisthat5thethirdmillenniumBCEgyptiankingsofthefirst6hadextensivewinecellarsandwinewasusedextensivelyinthetempleceremonies.Themain7ofwineinEgypt.tookplacebetweenthekingnoblesandthepriestsintempleceremoniesandis8bynumerouspaintedrelief’sandother9evidence.ThevineyardsofancientEgyptwerequitedifferentfromthemodernmethodsofwinemakingtoday.10viticultureorwinemakingceasedto11anexclusivelyceremonialpurposetheEgyptiansbegantoexperimentwithsimplestructuresfortheirvinestotrainon12foundawaytotraintheirvinessotheywereeasylow13bushesandfoundwaysforthesoilto14moremoistureforthevines.Egyptianwinemakingexperimentsincludedtheuseofdifferentwinepressesaddingheattothemustthegrapejuicereadyforfermentation15makethewinesweetanddifferencesinvattypesandmaterials.The16finishedproductofwinewaspouredthroughaclothfilterandthenintoearthenwarejars17theywouldbesealedwithnaturaltarandleftto18.TheEgyptianskeptaccuraterecordsoftheirvintagesand19oftheirwineseachjarofwinewasclearly20withit’sownvintageandquality. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSWERSHEET1.11
EgyptianwinehasanextensivehistorywithinthehistoryofEgyptiancivilization.Grapeswerenot1tothelandscapeofEgyptratherthevinesthemselvesare2tohavebeenimportedfromthePhoenicians3theactualoriginsremainin4.Whatisknownisthat5thethirdmillenniumBCEgyptiankingsofthefirst6hadextensivewinecellarsandwinewasusedextensivelyinthetempleceremonies.Themain7ofwineinEgypt.tookplacebetweenthekingnoblesandthepriestsintempleceremoniesandis8bynumerouspaintedrelief’sandother9evidence.ThevineyardsofancientEgyptwerequitedifferentfromthemodernmethodsofwinemakingtoday.10viticultureorwinemakingceasedto11anexclusivelyceremonialpurposetheEgyptiansbegantoexperimentwithsimplestructuresfortheirvinestotrainon12foundawaytotraintheirvinessotheywereeasylow13bushesandfoundwaysforthesoilto14moremoistureforthevines.Egyptianwinemakingexperimentsincludedtheuseofdifferentwinepressesaddingheattothemustthegrapejuicereadyforfermentation15makethewinesweetanddifferencesinvattypesandmaterials.The16finishedproductofwinewaspouredthroughaclothfilterandthenintoearthenwarejars17theywouldbesealedwithnaturaltarandleftto18.TheEgyptianskeptaccuraterecordsoftheirvintagesand19oftheirwineseachjarofwinewasclearly20withit’sownvintageandquality. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSWERSHEET1.5
EgyptianwinehasanextensivehistorywithinthehistoryofEgyptiancivilization.Grapeswerenot1tothelandscapeofEgyptratherthevinesthemselvesare2tohavebeenimportedfromthePhoenicians3theactualoriginsremainin4.Whatisknownisthat5thethirdmillenniumBCEgyptiankingsofthefirst6hadextensivewinecellarsandwinewasusedextensivelyinthetempleceremonies.Themain7ofwineinEgypt.tookplacebetweenthekingnoblesandthepriestsintempleceremoniesandis8bynumerouspaintedrelief’sandother9evidence.ThevineyardsofancientEgyptwerequitedifferentfromthemodernmethodsofwinemakingtoday.10viticultureorwinemakingceasedto11anexclusivelyceremonialpurposetheEgyptiansbegantoexperimentwithsimplestructuresfortheirvinestotrainon12foundawaytotraintheirvinessotheywereeasylow13bushesandfoundwaysforthesoilto14moremoistureforthevines.Egyptianwinemakingexperimentsincludedtheuseofdifferentwinepressesaddingheattothemustthegrapejuicereadyforfermentation15makethewinesweetanddifferencesinvattypesandmaterials.The16finishedproductofwinewaspouredthroughaclothfilterandthenintoearthenwarejars17theywouldbesealedwithnaturaltarandleftto18.TheEgyptianskeptaccuraterecordsoftheirvintagesand19oftheirwineseachjarofwinewasclearly20withit’sownvintageandquality. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSWERSHEET1.9
Largemultinationalcorporationsmaybethecompanieswhoseupsanddownsseizeheadlines.ButtoafargreaterextentthanmostAmericansrealizetheeconomy’svitalitydependsonthefortunesoftinyshopsandrestaurantsneighborhoodservicesandfactories.Smallbusinessesdefinedasthosewithfewerthan100workersnowemploynearly60percentoftheworkforceandareexpectedtogeneratehalfofallnewjobsbetweennowandtheyear2000.Some1.2millionsmallfirmshaveopenedtheirdoorsoverthepastsixyearsofeconomicgrowthand1989willseeanadditional200000entrepreneursstrikingoffontheirown.Toomanyofthesepioneershoweverwillblazeaheadunprepared.Idealistswilloverestimatetheclamorfortheirproductsorfailtofactorinthecompetition.Nearlyeveryonewillunderestimateoftenfatallythecapitalthatsuccessrequires.Midcareerexecutivesforcedbyatakeoverorarestructuringtoquitthecorporationandfindanotherwaytosupportthemselvesmaysavortheideaofbeingtheirownbossbutmayforgetthatentrepreneursmustalsoatleastforawhilebebookkeeperandreceptionisttoo.AccordingtoSmallBusinessAdministrationdata24ofevery100businessesstartingouttodayarelikelytohavedisappearedintwoyearsand27morewillhaveshuttheirdoorsfouryearsfromnow.By1995morethan60ofthose100start-upswillhavefolded.Anewstudyof3000smallbusinessessponsoredbyAmericanExpressandtheNationalFederationofIndependentBusinesssuggestsslightlybetterodds:Threeyearsafterstart-up77percentofthecompaniessurveyedwerestillalive.Mostcreditedtheirsuccessinlargeparttohavingpickedabusinesstheyalreadywerecomfortablein.Eightypercenthadworkedwiththesameproductorserviceintheirlastjobs.Thinkingthroughanenterprisebeforethelaunchisobviouslycritical.Butmanyentrepreneursforgetthatafirm’shealthinitsinfancymaybelittleindicationofhowwellitwillage.Youmusttenderlymonitoritspulse.Intheirzealtoexpandsmall-businessownersoftenignoreearlywarningsignsofastagnantmarketorofdecayingprofitability.Theyhopefullypourmoreandmoremoneyintotheenterprisepreferringnottoacknowledgeerodingprofitmarginsthatmeanthemarketfortheiringeniousserviceorproducthasevaporatedorthattheymustcutthepayrollorvacatetheirlavishoffices.Onlywhenthefinancialwellrunsdrydotheyseetheseriousnessoftheillnessandbythenthepatientisusuallytoofargonetosave.Frequentchecksofyourfirm’svitalsignswillalsoguideyoutoasensiblerateofgrowth.Tosnatchopportunityyoumustspotthesignalsthatitistimetoconquernewmarketsaddproductsorperhapsfranchiseyourhotidea.Inarecentresearchafterthreeyears______smallenterpriseswillbealiveamong3000smallbusinesses.
HistoricallytheEuropeanUnionhasnotbotheredwithfundingmuchbasicscientificresearch.Suchactivitieshavemainlyremainedthepreserveofnationalgovernmentsnotleastbecausegivingscientistsfreereincanleadtodiscoveriesthatnotonlymakemoneybutultimatelyenhancemilitarymight.Thatattitudeisnowchanging.TheEuropeanCommissionproposestoestablishaEuropeanResearchCouncilERCthatwouldspendamaximumof12billion＄14billionoversevenyearsonblueskiesresearch.WhiletheplansarebeinggenerallywelcomedbyEurope’smemberstatestheirdetailsareproblematic.TheproposedERCisintendedtomakeEuropemorecompetitive.Europehassomefirst-classuniversitiesscientificinstitutionsandresearchorganisations.ButtheERC’sproponentsarguetheiractivitiesarefragmentedsotheyarenotreachingtheirfullpotential.InAmericateamsfromacrossthecountrycompetewitheachotherforgrantsfromtheNationalScienceFoundation.TheproposedERCismodelledonthisscheme.Itwouldawardgrantstoindividualresearchteamsforaspecificprojectsolelyonthebasisofscientificmeritjudgedbypeerreview.IftheERCwerecreatedscientistsfromacrossEuropewouldcompetewitheachotherforfundsratherthanmerelycompetingwiththeirfellowcountrymenashappensatpresent.ThiscompareswiththelimitedfundingforbasicresearchthatcurrentlyexistsintheEUwhichplacesitsemphasisoncollaborationbetweenresearchers.ItisopenonlytoresearchersinanarrowrangeofdisciplineschosenbytheEuropeanParliamentandthecommission.TheERCwouldbequitedifferentplacingitsemphasisoncompetitionbetweenresearchersandleavingscientiststhemselvestodecidewhichareasofsciencetopursue.HelgaNowotnywhochairstheEuropeanResearchAdvisoryBoard—anadvisorybodytothecommission—saysthatwinningagrantfromtheERCcouldcometobeseenasunmistakablerecognitionofresearchexcellence.ThequalityofEuropeanresearchneedstobesteppedupanotch.Between1980and2003Europehad68Nobellaureatesinmedicinephysicsandchemistrycomparedwith154inAmerica.WithcompetitionfromChinaandIndiaEurope’ssharecouldfallfurther.OneofthereasonsforEurope’srelativelyweakperformanceisthoughttobealackofgenuinecompetitionbetweenEurope’sresearchers.Anotherisitspoorabilitytoattractyoungpeopleintoaresearchcareer.RecentestimatessuggestthatEuropeneedsanextra700000researchersifitistomeetitsoveralltargetofraisingspendingprivatenationalandEUonresearchanddevelopmentto3%ofGDPby2010.ManyyoungscientistsleaveEuropeforAmericaoncetheyhavefinishedtheirtraining.DrNowotnysaystheERCcouldhelpheretoo.ItcouldestablishaschemetogiveyoungresearcherstheopportunitytofollowtheirownideasandbecomeindependentatanearlierstageintheircareersencouragingtalenttostayinEurope.ThecrucialissuenowiswhethertheERCwillbeabletosetitsownresearchagendafreefromtheinterferenceandbureaucracyofthecommissionandinfluenceofmemberstates.Lastmonth22leadingEuropeanscientistschargedwithshapingtheERC’sscientificstrategymetforthefirsttimetostarthammeringoutacharterandconstitution.Seriousconcernsremainoverthelegalstructureofthebody.ThefinaldecisionontheERC’slegalformonadateyetunspecifiedrestswiththeEuropeanParliamentandmemberstatesintheEuropeanCouncil.IfbotharegenuineintheirsupportfortheERCandEurope’saimofbecomingmorecompetitivethentheymustfindawayofkeepingtheERCfreefrompoliticalinterference.Europewouldbenefitfromacompetitionforitsbestresearcherswhichrewardsscientificexcellence.Aquasi-competitionthatrecognizeshowmanyvoteseachmemberstateisallottedwouldbepointless.Thephrasesteppedupanotchline1paragraph5mostprobablymeans
Largemultinationalcorporationsmaybethecompanieswhoseupsanddownsseizeheadlines.ButtoafargreaterextentthanmostAmericansrealizetheeconomy’svitalitydependsonthefortunesoftinyshopsandrestaurantsneighborhoodservicesandfactories.Smallbusinessesdefinedasthosewithfewerthan100workersnowemploynearly60percentoftheworkforceandareexpectedtogeneratehalfofallnewjobsbetweennowandtheyear2000.Some1.2millionsmallfirmshaveopenedtheirdoorsoverthepastsixyearsofeconomicgrowthand1989willseeanadditional200000entrepreneursstrikingoffontheirown.Toomanyofthesepioneershoweverwillblazeaheadunprepared.Idealistswilloverestimatetheclamorfortheirproductsorfailtofactorinthecompetition.Nearlyeveryonewillunderestimateoftenfatallythecapitalthatsuccessrequires.Midcareerexecutivesforcedbyatakeoverorarestructuringtoquitthecorporationandfindanotherwaytosupportthemselvesmaysavortheideaofbeingtheirownbossbutmayforgetthatentrepreneursmustalsoatleastforawhilebebookkeeperandreceptionisttoo.AccordingtoSmallBusinessAdministrationdata24ofevery100businessesstartingouttodayarelikelytohavedisappearedintwoyearsand27morewillhaveshuttheirdoorsfouryearsfromnow.By1995morethan60ofthose100start-upswillhavefolded.Anewstudyof3000smallbusinessessponsoredbyAmericanExpressandtheNationalFederationofIndependentBusinesssuggestsslightlybetterodds:Threeyearsafterstart-up77percentofthecompaniessurveyedwerestillalive.Mostcreditedtheirsuccessinlargeparttohavingpickedabusinesstheyalreadywerecomfortablein.Eightypercenthadworkedwiththesameproductorserviceintheirlastjobs.Thinkingthroughanenterprisebeforethelaunchisobviouslycritical.Butmanyentrepreneursforgetthatafirm’shealthinitsinfancymaybelittleindicationofhowwellitwillage.Youmusttenderlymonitoritspulse.Intheirzealtoexpandsmall-businessownersoftenignoreearlywarningsignsofastagnantmarketorofdecayingprofitability.Theyhopefullypourmoreandmoremoneyintotheenterprisepreferringnottoacknowledgeerodingprofitmarginsthatmeanthemarketfortheiringeniousserviceorproducthasevaporatedorthattheymustcutthepayrollorvacatetheirlavishoffices.Onlywhenthefinancialwellrunsdrydotheyseetheseriousnessoftheillnessandbythenthepatientisusuallytoofargonetosave.Frequentchecksofyourfirm’svitalsignswillalsoguideyoutoasensiblerateofgrowth.Tosnatchopportunityyoumustspotthesignalsthatitistimetoconquernewmarketsaddproductsorperhapsfranchiseyourhotidea.Wemayconcludefromthetextthat
EgyptianwinehasanextensivehistorywithinthehistoryofEgyptiancivilization.Grapeswerenot1tothelandscapeofEgyptratherthevinesthemselvesare2tohavebeenimportedfromthePhoenicians3theactualoriginsremainin4.Whatisknownisthat5thethirdmillenniumBCEgyptiankingsofthefirst6hadextensivewinecellarsandwinewasusedextensivelyinthetempleceremonies.Themain7ofwineinEgypt.tookplacebetweenthekingnoblesandthepriestsintempleceremoniesandis8bynumerouspaintedrelief’sandother9evidence.ThevineyardsofancientEgyptwerequitedifferentfromthemodernmethodsofwinemakingtoday.10viticultureorwinemakingceasedto11anexclusivelyceremonialpurposetheEgyptiansbegantoexperimentwithsimplestructuresfortheirvinestotrainon12foundawaytotraintheirvinessotheywereeasylow13bushesandfoundwaysforthesoilto14moremoistureforthevines.Egyptianwinemakingexperimentsincludedtheuseofdifferentwinepressesaddingheattothemustthegrapejuicereadyforfermentation15makethewinesweetanddifferencesinvattypesandmaterials.The16finishedproductofwinewaspouredthroughaclothfilterandthenintoearthenwarejars17theywouldbesealedwithnaturaltarandleftto18.TheEgyptianskeptaccuraterecordsoftheirvintagesand19oftheirwineseachjarofwinewasclearly20withit’sownvintageandquality. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSWERSHEET1.17
EgyptianwinehasanextensivehistorywithinthehistoryofEgyptiancivilization.Grapeswerenot1tothelandscapeofEgyptratherthevinesthemselvesare2tohavebeenimportedfromthePhoenicians3theactualoriginsremainin4.Whatisknownisthat5thethirdmillenniumBCEgyptiankingsofthefirst6hadextensivewinecellarsandwinewasusedextensivelyinthetempleceremonies.Themain7ofwineinEgypt.tookplacebetweenthekingnoblesandthepriestsintempleceremoniesandis8bynumerouspaintedrelief’sandother9evidence.ThevineyardsofancientEgyptwerequitedifferentfromthemodernmethodsofwinemakingtoday.10viticultureorwinemakingceasedto11anexclusivelyceremonialpurposetheEgyptiansbegantoexperimentwithsimplestructuresfortheirvinestotrainon12foundawaytotraintheirvinessotheywereeasylow13bushesandfoundwaysforthesoilto14moremoistureforthevines.Egyptianwinemakingexperimentsincludedtheuseofdifferentwinepressesaddingheattothemustthegrapejuicereadyforfermentation15makethewinesweetanddifferencesinvattypesandmaterials.The16finishedproductofwinewaspouredthroughaclothfilterandthenintoearthenwarejars17theywouldbesealedwithnaturaltarandleftto18.TheEgyptianskeptaccuraterecordsoftheirvintagesand19oftheirwineseachjarofwinewasclearly20withit’sownvintageandquality. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSWERSHEET1.1
46SurprisinglyenoughmodernhistorianshaverarelyinterestedthemselvesinthehistoryoftheAmericanSouthintheperiodbeforetheSouthbegantobecomeself-consciouslyanddistinctively"Southern"—thedecadesafter1815.ConsequentlytheculturalhistoryofBritain’sNorthAmericanempireintheseventeenthandeighteenthcenturieshasbeenwrittenalmostasiftheSoutherncolonieshadneverexisted.TheAmericanculturethatemergedduringtheColonialandRevolutionaryerashasbeendepictedashavingbeensimplyanextensionofNewEnglandPuritanculture.HoweverProfessorDavishasrecentlyarguedthattheSouthstoodapartfromtherestofAmericansocietyduringthisearlyperiodfollowingitsownuniquepatternofculturaldevelopment.47ThecaseforSoutherndistinctivenessrestsupontworelatedpremises:firstthattheculturalsimilaritiesamongthefiveSoutherncolonieswerefarmoreimpressivethanthedifferencesandsecondthatwhatmadethosecoloniesalikealsomadethemdifferentfromtheothercolonies.ThefirstforwhichDavisoffersanenormousamountofevidencecanbeacceptedwithoutmajorreservations;thesecondisfarmoreproblematic. WhatmakesthesecondpremiseproblematicistheuseofthePuritancoloniesasabasisforcomparison.QuiteproperlyDavisdecriestheexcessiveinfluenceascribedbyhistorianstothePuritansintheformationofAmericanculture.YetDavisinadvertentlyaddsweighttosuchascriptionsbyusingthePuritansasthestandardagainstwhichtoassesstheachievementsandcontributionsofSoutherncolonials.48ThroughoutDavisfocusesontheimportantandundeniabledifferencesbetweentheSouthernandNortherncoloniesinmotivesforandpatternsofearlysettlementinattitudestowardnatureandNativeAmericansandinthedegreeofreceptivitytometropolitanculturalinfluences. 49HoweverrecentscholarshiphasstronglysuggestedthatthoseaspectsofearlyNewEnglandculturethatseemtohavebeenmostdistinctlyPuritansuchasthestrongreligiousorientationandthecommunalimpulsewerenoteventypicalofNewEnglandasawholebutwerelargelyconfinedtothetwocoloniesofAmerica.ThuswhatincontrasttothePuritanNortherncoloniesappearstoDavistobepeculiarlySouthern—acquisitivenessastronginterestinpoliticsandthelawandatendencytocultivatemetropolitanculturalmodels—wasnotonlymoretypicallyEnglishthantheculturalpatternsexhibitedbyPuritanMassachusettsandConnecticutbutalsoalmostcertainlycharacteristicofmostotherearlymodernBritishcoloniesfromBarbadosnorthtoRhodeIslandandNewHampshire.50WithinthelargerframeworkofAmericancoloniallifethennottheSouthernbuttheNortherncoloniesappeartohavebeendistinctiveandeventheyseemtohavebeenrapidlyassimilatingtothedominantculturalpatternsbythelastColonialperiod. HoweverrecentscholarshiphasstronglysuggestedthatthoseaspectsofearlyNewEnglandculturethatseemtohavebeenmostdistinctlyPuritansuchasthestrongreligiousorientationandthecommunalimpulsewerenoteventypicalofNewEnglandasawholebutwerelargelyconfinedtothetwocoloniesofAmerica.
Withaseriesofwell-timeddealsprivate-equityfirmsaregivingtraditionalmedia-managerscausetobeenvious.TheWarnerMusictransactioninwhichEdgarBronfmanjuniorandthreeprivate-equityfirmspaidTimeWarner＄2.6billionfortheunitin2003isalreadyjudgedafinancialtriumphforthebuyers.Theirsuccessislikelytodrawstillmoreprivate-equityintotheindustry.Andtheinvestmentsarelikelytogetbigger:individualprivate-equityfundsaregrowing—a＄10billionfundislikelythisyear—soeventhebiggestmediafirmscouldcomewithinrangeespeciallyifprivate-equityinvestorsclubtogether.Someprivate-equityfirmshavelongputmoneyinmediaassetsbutmostlyreliablerelativelyobscurebusinesseswithstablecashflows.Nowsomeofthemareplacingbigstrategicbetsonthemorevolatilebitssuchasmusicandmovies.Andtheyarecurrentlyfarmoreconfidentthanthemediaoldguardthattheadvertisingcycleisabouttoturnsharplyup-wards.Onereasonwhyprivate-equityismakingitspresencefeltinmediaisthatithasalotofmoneytoinvest.Otherindustriesarefeelingitsweighttoo.Butprivate-equity’sbuyingspree狂购乱买revealsalotaboutthemediabusinessinparticular.Mediaconglomerates联合公司lacktheconfidencetomakebigacquisitionsafterthelastwaveofdealswentwrong.ExecutivesatTimeWarnerforinstancewhichdisastrouslymergedwithAOLin2000wantedtobuyMGMamoviestudiobuttheboarditissaidweretoonervous.Insteadprivate-equityfirmscombinedwithSonyaconsumer-electronicsgianttobuyMGMlatelastyear.Private-equity’sinterestalsoreflectsthefactthatrevenuegrowthinmediabusinessessuchasbroadcastTVandradioisnowhardtocomeby.Theaverageannualgrowthratefor12categoriesofestablishedAmericanmediabusinessesin1998-2003excludingtheinternetwasjust3.4%saysVeronisSuhlerStevensonaninvestmentbank.Private-equityputsahighervalueonlow-growthhighcashflowassetsthanthepublicstockmarketsaysJonathanNelsonfounderofProvidenceEquityPartnersamedia-focusedprivate-equityfirm.Whatprivate-equitymennowbringtothemediabusinesstheyliketothinkisfinancialdisciplineplusanenthusiasticattitudetowardsnewtechnology.Old-stylemediamanagersclaimthenewcomersarestillindenialabouthowtechnologyistransformingtheirindustry.Traditionalmediamanagersgrudginglyagreethatsofarprivate-equityinvestorsaredoingverynicelyindeedfromtheirentertainmentdeals.ThebuyersofWarnerMusichavealreadygotbackmostoftheir$2.6billionfromthefirmbycuttingcostsissuingdebtandmakingspecialpayoutstoshareholders.Thisyearitsinvestorsareexpectedtolaunchaninitialpublicofferingwhichcouldbringthemhundredsofmillionsmore.Traditionalmediamanagersmightbeenviousbecause
Inthedimlylitcyber-cafeatSciences-Pohot-houseoftheFrenchelitenoGauloisesmokefillstheairnodog-earedcopiesofSartrelieonthetables.Frenchstudentsaredoingwhatallstudentsdo:surfingthewebviaGoogle.NowPresidentJacquesChiracwantstostopthisAmericanculturalinvasionbysettinguparivalFrenchsearch-engine.TheideawaspromptedbyGoogle’splantoputonlinemillionsoftextsfromAmericanandBritishuniversitylibraries.IfEnglishbooksarethreateningtoswampcyberspaceMrChiracwillnotstandidlyby.HeaskedhiscultureministerRenaudDonnedieudeVabresandJean-NoёlJeanneneyheadofFrance’sBibliothèqueNationaletodothesameforFrenchtext—andcreateahome-grownsearch-enginetobrowsethem.WhynotletGoogledothejobItsFrenchversionisusedfor74%ofintemetsearchesinFrance.Theansweristhevulgarcriteriaitusestorankresults.IdonotbelievewroteMrDonnedieudeVabresinLeMondethattheonlykeytoaccessourcultureshouldbetheautomaticrankingbypopularitywhichhasbeenbehindGoogle’ssuccess.ThisisnotthefirsttimeGooglehasmetFrenchresistance.AcourthasupheldarulingagainstitinalawsuitbroughtbytwofirmsthatclaimeditsdisplayofrivalsponsoredlinksGoogle’schiefsourceofrevenuesconstitutedtrademarkcounterfeiting.TheFrenchstatenewsagencyAgenceFrance-PressehasalsofiledsuitagainstGoogleforcopyrightinfringement.Googlephobiaisspreading.MrJeanneneyhastalkedoftheriskofcrushingdominationbyAmericaindefiningtheviewthatfuturegenerationshaveoftheworld.IhavenothinginparicularagainstGooglehetoldL’Expressamagazine.IsimplynotethatthiscommercialcialcompanyistheexpressionoftheAmericansysteminwhichthelawofthemarketisking.Advertisingmuscleandconsumerdemandshouldnottriumphovergoodtasteandculturalsophistication.TheflawsintheFrenchplanareobvious.IfpopularitycannotarbitratewhatwillMrJeanneneywantsacommitteeofexperts.HeappearstobeseriousthoughthesupplyofFrench-speakingexpertsorexpertsspeakinganylanguageforthatmatterwouldseemtobeinsufficient.AndifadvertisingisnottopaywillthetaxpayerTheplanmirrorsanotherofMrChirac’spetprojects:aCNNàlafrancaise.OverayearagostungbythepowerofEnglishspeakingtelevisionnewschannelsintheIraqwarMrChiracpromisedtosetupaFrenchrivalbytheendof2004.Theprojectisboggeddownbyinfighting.France’sdesiretocombatEnglishonthewebortheairwavesisunderstandable.ProtectingFrance’stonguefromitscitizens’inclinationtoadoptEnglishwordsisanancienthobbyoftheriflingelite.TheAcadémieFrancaisewassetupin1635tothatend.Linguistsdevisetranslationsofcyber-termssuchasarrosagespamorboguebug.LawslimittheuseofEnglishonTV—SuperNannyandStarAcademyarecurrentpests—andimposetranslationsofEnglishslogansinadvertising.TreatingtheinvasionofEnglishasamarketfailurethatmustbecorrectedbythestatemaylookclumsy.InFranceitisjustbusinessasusual.Thephraseboggeddownlastlineparagraph5isclosestinmeaningto
HistoricallytheEuropeanUnionhasnotbotheredwithfundingmuchbasicscientificresearch.Suchactivitieshavemainlyremainedthepreserveofnationalgovernmentsnotleastbecausegivingscientistsfreereincanleadtodiscoveriesthatnotonlymakemoneybutultimatelyenhancemilitarymight.Thatattitudeisnowchanging.TheEuropeanCommissionproposestoestablishaEuropeanResearchCouncilERCthatwouldspendamaximumof12billion＄14billionoversevenyearsonblueskiesresearch.WhiletheplansarebeinggenerallywelcomedbyEurope’smemberstatestheirdetailsareproblematic.TheproposedERCisintendedtomakeEuropemorecompetitive.Europehassomefirst-classuniversitiesscientificinstitutionsandresearchorganisations.ButtheERC’sproponentsarguetheiractivitiesarefragmentedsotheyarenotreachingtheirfullpotential.InAmericateamsfromacrossthecountrycompetewitheachotherforgrantsfromtheNationalScienceFoundation.TheproposedERCismodelledonthisscheme.Itwouldawardgrantstoindividualresearchteamsforaspecificprojectsolelyonthebasisofscientificmeritjudgedbypeerreview.IftheERCwerecreatedscientistsfromacrossEuropewouldcompetewitheachotherforfundsratherthanmerelycompetingwiththeirfellowcountrymenashappensatpresent.ThiscompareswiththelimitedfundingforbasicresearchthatcurrentlyexistsintheEUwhichplacesitsemphasisoncollaborationbetweenresearchers.ItisopenonlytoresearchersinanarrowrangeofdisciplineschosenbytheEuropeanParliamentandthecommission.TheERCwouldbequitedifferentplacingitsemphasisoncompetitionbetweenresearchersandleavingscientiststhemselvestodecidewhichareasofsciencetopursue.HelgaNowotnywhochairstheEuropeanResearchAdvisoryBoard—anadvisorybodytothecommission—saysthatwinningagrantfromtheERCcouldcometobeseenasunmistakablerecognitionofresearchexcellence.ThequalityofEuropeanresearchneedstobesteppedupanotch.Between1980and2003Europehad68Nobellaureatesinmedicinephysicsandchemistrycomparedwith154inAmerica.WithcompetitionfromChinaandIndiaEurope’ssharecouldfallfurther.OneofthereasonsforEurope’srelativelyweakperformanceisthoughttobealackofgenuinecompetitionbetweenEurope’sresearchers.Anotherisitspoorabilitytoattractyoungpeopleintoaresearchcareer.RecentestimatessuggestthatEuropeneedsanextra700000researchersifitistomeetitsoveralltargetofraisingspendingprivatenationalandEUonresearchanddevelopmentto3%ofGDPby2010.ManyyoungscientistsleaveEuropeforAmericaoncetheyhavefinishedtheirtraining.DrNowotnysaystheERCcouldhelpheretoo.ItcouldestablishaschemetogiveyoungresearcherstheopportunitytofollowtheirownideasandbecomeindependentatanearlierstageintheircareersencouragingtalenttostayinEurope.ThecrucialissuenowiswhethertheERCwillbeabletosetitsownresearchagendafreefromtheinterferenceandbureaucracyofthecommissionandinfluenceofmemberstates.Lastmonth22leadingEuropeanscientistschargedwithshapingtheERC’sscientificstrategymetforthefirsttimetostarthammeringoutacharterandconstitution.Seriousconcernsremainoverthelegalstructureofthebody.ThefinaldecisionontheERC’slegalformonadateyetunspecifiedrestswiththeEuropeanParliamentandmemberstatesintheEuropeanCouncil.IfbotharegenuineintheirsupportfortheERCandEurope’saimofbecomingmorecompetitivethentheymustfindawayofkeepingtheERCfreefrompoliticalinterference.Europewouldbenefitfromacompetitionforitsbestresearcherswhichrewardsscientificexcellence.Aquasi-competitionthatrecognizeshowmanyvoteseachmemberstateisallottedwouldbepointless.ERC’sultimatesuccessseemstoliein
46SurprisinglyenoughmodernhistorianshaverarelyinterestedthemselvesinthehistoryoftheAmericanSouthintheperiodbeforetheSouthbegantobecomeself-consciouslyanddistinctively"Southern"—thedecadesafter1815.ConsequentlytheculturalhistoryofBritain’sNorthAmericanempireintheseventeenthandeighteenthcenturieshasbeenwrittenalmostasiftheSoutherncolonieshadneverexisted.TheAmericanculturethatemergedduringtheColonialandRevolutionaryerashasbeendepictedashavingbeensimplyanextensionofNewEnglandPuritanculture.HoweverProfessorDavishasrecentlyarguedthattheSouthstoodapartfromtherestofAmericansocietyduringthisearlyperiodfollowingitsownuniquepatternofculturaldevelopment.47ThecaseforSoutherndistinctivenessrestsupontworelatedpremises:firstthattheculturalsimilaritiesamongthefiveSoutherncolonieswerefarmoreimpressivethanthedifferencesandsecondthatwhatmadethosecoloniesalikealsomadethemdifferentfromtheothercolonies.ThefirstforwhichDavisoffersanenormousamountofevidencecanbeacceptedwithoutmajorreservations;thesecondisfarmoreproblematic. WhatmakesthesecondpremiseproblematicistheuseofthePuritancoloniesasabasisforcomparison.QuiteproperlyDavisdecriestheexcessiveinfluenceascribedbyhistorianstothePuritansintheformationofAmericanculture.YetDavisinadvertentlyaddsweighttosuchascriptionsbyusingthePuritansasthestandardagainstwhichtoassesstheachievementsandcontributionsofSoutherncolonials.48ThroughoutDavisfocusesontheimportantandundeniabledifferencesbetweentheSouthernandNortherncoloniesinmotivesforandpatternsofearlysettlementinattitudestowardnatureandNativeAmericansandinthedegreeofreceptivitytometropolitanculturalinfluences. 49HoweverrecentscholarshiphasstronglysuggestedthatthoseaspectsofearlyNewEnglandculturethatseemtohavebeenmostdistinctlyPuritansuchasthestrongreligiousorientationandthecommunalimpulsewerenoteventypicalofNewEnglandasawholebutwerelargelyconfinedtothetwocoloniesofAmerica.ThuswhatincontrasttothePuritanNortherncoloniesappearstoDavistobepeculiarlySouthern—acquisitivenessastronginterestinpoliticsandthelawandatendencytocultivatemetropolitanculturalmodels—wasnotonlymoretypicallyEnglishthantheculturalpatternsexhibitedbyPuritanMassachusettsandConnecticutbutalsoalmostcertainlycharacteristicofmostotherearlymodernBritishcoloniesfromBarbadosnorthtoRhodeIslandandNewHampshire.50WithinthelargerframeworkofAmericancoloniallifethennottheSouthernbuttheNortherncoloniesappeartohavebeendistinctiveandeventheyseemtohavebeenrapidlyassimilatingtothedominantculturalpatternsbythelastColonialperiod. ThecaseforSoutherndistinctivenessrestsupontworelatedpremises:firstthattheculturalsimilaritiesamongthefiveSoutherncolonieswerefarmoreimpressivethanthedifferencesandsecondthatwhatmadethosecoloniesalikealsomadethemdifferentfromtheothercolonies.
HalfwaythroughTheRebelSelltheauthorspausetomakefunoffree-rangechicken.Payingovertheoddstoensurethatdinnerwasnotinapreviouslifeconfinedtotinycagesisallwellandgood.Butafree-rangechickenisaboutasplausibleasasun-lovingearth-worm:givenachoicechickensprefertocurlupinanicedarkcornerofthebarn.Onlyabout15%offree-rangechickensactuallyusethespaceavailabletothem.ThisisjustonecaseinwhichJosephHeathwhoteachesphilosophyattheUniversityofTorontoandAndrewPotterajournalistandresearcherbasedinMontrealfindfaultwithwell-meaningbutintheirviewultimatelynaiveconsumerswhohopetodistancethemselvesfromconsumerismbybuyingtheirshoesfromMotherJonesmagazineinsteadofNike.MrHeathandMrPotterarguethatthecountercultureinallitsattemptstobesubversivehasdonenothingmorethancreatenewsegmentsofthemarketandthusendsupfeedingtheverymonsterofconsumerismandconformityithopestodestroy.IntheprocesstheycoverMarxFreudtheexperimentsonobedienceofStanleyMilgramthefilmsPleasantvilleTheMatrixandAmericanBeauty15th-centurytablemannersNormanMailertheUnabomberreal-estatepricesincentralTorontomorethanoncethevoluntary-simplicitymovementandtheworld’sfunniestjoke.WhyrangesowidelyTheauthors’beefiswithaverysmallgroup:left-wingactivistswhoeschewsmallerpotentiallyusefulcampaignsinfavorofgrandstatementsaboutthehopelessnessofconsumercultureandthedangersofsellingout.Insteadofencouragingusefulactivitiessuchaspushingfornewlegislationwould-beleftistsarelefttoparticipateinunstructuredpointlessdemonstrationsagainstglobalizationorbuyfair-tradecoffeeandflee-rangechickenwhichonlysubstitutessnobberyforactivism.TwoauthorsofbooksthatrailedagainstbrandsNaomiKleinNoLogoandAlissaQuartBrandedcomeinforspecialderisionfordiagnosingtheproblemsofconsumerismbutrefusingtoofferpracticalsolutions.AnticipatingcriticismperhapsMessrsHeathandPottermakesuretoputforthafewoftheirownsolutionssuchasthe35-hourworkingweekandschooluniformstokeepteenagersfromcompetingwitheachothertowearever-more-expensiveclothes.Increasingconsumptiontheyarguethroughoutisnotimposeduponstupidworkersbyoverbearingcompaniesbutarisesasaresultofaculturalarmsrace:eachpersonbuysmoretokeephisstandardoflivinghighrelativetohisneighbors’.Imposingsomerestrictionssuchasashorterworkingweekmightnotstopthearmsracebutitwouldatleastcurbitsmostoffensiveexcesses.Thisassumesonefindsexcessconsumptionoffensive;eventheauthorsdonotseementirelysure.Butonthewaytosuchmodestsuggestionstheauthorswanttocriticiseeveryaspectofthecounterculturefromitsdisdainforhomogenisationfranchisesandbrandstoitspoliticaloffshoots.Asaresultthebookwanders:chaptersonuniformsandonthesearchforcoolcouldhavebeencut.Moreovertheauthorsmakethemistakeofassumingthattheconsumerstheysympathisewith—theoneswhobuybrandsandliveintracthouses—knowenoughtoseparatethemselvesfromtheirpurchaseswhereasthefree-trade-coffeebuyersswallowthebrandmessageswholeasitwere.Stillitwouldbeashameifthebook’sramblingskeptitfromgettingread.Whenitfocusesonexplaininghowthecounterculturegrewoutofpost-WorldWarⅡcritiquesofmodemsocietyTheRebelSellisalivelyreadwithenoughhumourtokeepthemoretheoreticalstretchesofitsargumentinteresting.Attheveryleastitputsitsfingeronatrend:therewillbeplentyoffuturecriticsofcapitalismliningupfortheirfree-rangechicken.Thewordeschewline1paragraph3isclosestinmeaningto
Therearemanydifferencesbetweencommunicatinginwrittenandspokenwords—onetooneoronetomany.Becausespeakingisfacetofaceandpersonalitismuchmoredirectthanwriting.Handandbodygesturesfacialexpressionsandvocalvarietyhelpgreatlytosupportface-to-facecommunication.Itisalsoreinforcedbyinstantfeedbackfromlistenersintheformofsmilesfrownsapplausecatcallsclenchedfistsandsoon.Analertspeakerwhoissensitivetofeedbackcan"shiftgears"andadapttochangingcircumstances. 41.Thedifferencesbetweentalkingandwriting Writinghoweverdependssolelyonwordsandpunctuationtodeliverthemessage.Therearenogesturesandnovoiceandifthereisanyfeedbackittakestimetoreachthewriter. 42.Whylongsentencescanbeusedinwriting Effectivetalkingisaimedatpeople’smindsandheartsthroughtheirearsandearsprefershortdirectconversationalsentences. Therearethreestandardsthatapplyequallytotalkingandwriting—clarityaccuracyandappropriateness. 43.Clarity. Iftheaudiencedoesn’tunderstandthemessageinstantlythenthespeakerhastosomeextentfailed.Thuseverypossiblemeasuremustbetakentoensurethatallyourwordsandthoughtsareperfectlycleartotheaudience. 44.Accuracy. Asaconscientiousspeakeryoumustseetoitthatyourinformationisascurrentandasaccurateasresearchcanmakeit. 45.Appropriateness. Inadditiontobeingpreciseyourlanguageshouldalsobesuitabletothesubjectaudienceandoccasion.[ A]Forinstanceaspeakercanvaryhis/herpitchortonetochangethemeaningexpressed.Awriterontheotherhandhastorelysolelyonthewordsandcontextorevenexplanationsinbracestoachievethat. [B]Goodtalkingiswordyrepetitiveandfarlessstructuredthanefficientwriting.Agoodspeechreproducedwordforwordonpaperusuallydoesnotreadwellbecauseitramblesandrepeatswordsandthoughts.Itisnotnearlyasdisciplinedandorganizedasgoodwriting. [C]Throughoutyourtalkwordsareyourprimemeansforhelpingyouraudienceunderstandyourmessage.Andtoharnesstheprofoundpowerofwordsyoushoulddevelopalifelonghabitofusingadictionaryandathesaurus.Ifyoudonotexploittheseresources.youwillfailtoachieveyourfullpotentialasaspeakerandconversationalist.Anotherdevicethatwillhelpyouachieveclarityinyourtalkisasummary.Ifyourtalkconsistsofthreewillresearchedmajorpointslitthosepointsinyourintroductionsoyouraudiencewillknowatoncewhatgroundyouwillcover.Discussthemindepthsummarizethemattheendofyourtalkandemphasizeanyconclusionshattheyleadto. [D]Forexampleaspeakerwho’saddressingaParent-TeacherAssociationshouldavoidthestatisticalandpsychologicaljargonofadvancededucationalresearchers.Bythesametokensheshouldnotindulgeinteenageslang.Anyspeakerworthhersaltwillanalyzeheraudiencefirstandadaptherlanguageaccordingly. [E]Thesurestwayforyoutodamageyourcredibilityistospewforthmisinformationoroutdatedinformation.HowmanytimeshaveyouseenastoryanameanimportantfactorachargeagainstsomeoneretractedinnewspapersUnfortunatelythedamagewasdonewhenthemisinformationfirstappearedinprint.Suchunwarrantedembarrassmentandmentalanguishcouldhavebeenavoidedifsomeonehadtakenthetimetorechecktheinformation.Ifyourtalkisonacurrentorcrucialtopicdoyourhomeworkandarmyourselfwithquotationsandsourcestofortifyyourfacts. [F]Longinvolvedsentencesareacceptableinwritingfortworeasons:1Theeyecanabsorbmanymorewordsinaninstantthantheearcanhear.2Ifareaderstumblesonamarathonsentenceshecanreaditagain.Notsowithspokenwords—onceutteredthey’regoneespeciallyinspeech.Ifalistenermissesasentencebothsheandthespeakerhavelostpartofthemessage;thereisnogoingbackexceptperhapsduringthequestion-and-answerperiod.Inaconversationofcoursethelistenercanaskthespeakertorepeat. 43
EgyptianwinehasanextensivehistorywithinthehistoryofEgyptiancivilization.Grapeswerenot1tothelandscapeofEgyptratherthevinesthemselvesare2tohavebeenimportedfromthePhoenicians3theactualoriginsremainin4.Whatisknownisthat5thethirdmillenniumBCEgyptiankingsofthefirst6hadextensivewinecellarsandwinewasusedextensivelyinthetempleceremonies.Themain7ofwineinEgypt.tookplacebetweenthekingnoblesandthepriestsintempleceremoniesandis8bynumerouspaintedrelief’sandother9evidence.ThevineyardsofancientEgyptwerequitedifferentfromthemodernmethodsofwinemakingtoday.10viticultureorwinemakingceasedto11anexclusivelyceremonialpurposetheEgyptiansbegantoexperimentwithsimplestructuresfortheirvinestotrainon12foundawaytotraintheirvinessotheywereeasylow13bushesandfoundwaysforthesoilto14moremoistureforthevines.Egyptianwinemakingexperimentsincludedtheuseofdifferentwinepressesaddingheattothemustthegrapejuicereadyforfermentation15makethewinesweetanddifferencesinvattypesandmaterials.The16finishedproductofwinewaspouredthroughaclothfilterandthenintoearthenwarejars17theywouldbesealedwithnaturaltarandleftto18.TheEgyptianskeptaccuraterecordsoftheirvintagesand19oftheirwineseachjarofwinewasclearly20withit’sownvintageandquality. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSWERSHEET1.15
Aboutthree-quartersofAmericansaccordingtosurveysthinkthecountryisonthewrongtrack.Abouttwo-thirdsofthepublicdisapproveofthejobperformanceofPresidentBushandanevenhighernumberdisdainCongress.ThemediaareexcitedabouttheprospectofawealthybusinessmanrunningforPresidentasanindependentwhocouldtapintobroadpublicdisgruntlementwiththepartisanpoliticiansinWashington.2007Yes.Butalso1992.ThemaindifferencebetweenthetwosituationsisthatMichaelBloombergisricher—andsaner—thanRossPerot.Butonesimilaritymightbethis:theAmericanpeoplewerewrongthenandmaybewrongnow.Thewidespreadpessimismintheearly1990saboutthecourseofthecountryturnedouttobeunwarranted.Therestofthedecadefeaturedimpressiveeconomicgrowthafallingcrimeratesuccessfulreformofthewelfaresystemandareasonablypeacefulworld.Perhapstheproblemsweren’tsobadinthefirstplaceorperhapsthepoliticalsystemproducedpoliticianslikeBillClintonRudyGiulianiandNewtGingrichwhowereabletodealwiththeproblems.Butinanycasethecountrygotbackoncourse.That’snottosayallwaswellinthe1990sespeciallyinforeignpolicy.ResponsibilitiesinplacesrangingfromBosniatoRwandatoAfghanistanwereshirkedandgatheringdangersweren’tdealtwith.Stillthesourcomplaintsanddirepredictionsof1992—ohmyGodthebudgetdeficitwilldousin!—werequicklyovertakenbyevents.What’smorethefearofmanyconservativesthatwemightbeatthemercyofunstoppableforcesofsocialdisintegrationturnedouttobewrong.Indeedthedirepredictionswererenderedobsoletesoquicklythatonewonderswhetherwewerein1992reallyjustindulginginsomekindofpost-cold-warvictory.Sometimesthepublicmoodiswellmoody.Todaywe’remoodyagain.WeareobviouslyfightingadifficultanduntilrecentlybadlymanagedwarinIraqwhoseoutcomeisuncertain.Thisaccountsformuchofthepessimism.Italsodoesn’thelpthatthepoliticalsystemseemsincapableofdealingwithbigproblemslikeimmigrationanenergypolicyandhealthcare.Stillisthegeneralfeelingthateverythingisgoingtothedogsanymorejustifiedtodaythanitwas15yearsagoNotreally.Thinkofitthisway:HaveeventsingeneralgonebetterorworsethanmostpeoplewouldhavepredictedonSept.122001There’sbeennosuccessfulsecondattackhereilltheU.S.—andverylimitedterroristsuccessesinEuropeorevenintheMiddleEast.We’vehad51/2yearsofrobusteconomicgrowthlowunemploymentandastock-marketrecovery.SocialindicatorsintheU.S.aremostlystableorimproving—abortionsteenagebirthsandteenagedrugusearedownandeducationscoresareupabit.AsforAmericanforeignpolicysince9/11ithasnotproducedtheresultssomeofushopedforandtherearemanylegitimatecriticismsoftheBushAdministration’sperformance.Butinfactdespitethegloomanddoomfromcriticsleftandrightincludingoccasionallymetheworldseemstopresenttheusualmixedbagofdifficultproblemsandhearteningdevelopments.ThekeyquestionofcourseisthefateofIraq.Adecentoutcome—thedefeatofal-Qaedainwhatithasmadethecentralfrontinthewaronterrorismandenoughsecuritysotherecanbepeacefulrulebyarepresentativeregime—seemstomeachievableifwedon’tloseournervehereathome.WithsuccessinIraqprogresselsewhereintheMiddleEastwillbeeasier.Thebalancesheetisuncertain.Butitisbynomeansnecessarilygrim.Theauthor’sattitudetowardsthepresentsituationintheUSis
Therearemanydifferencesbetweencommunicatinginwrittenandspokenwords—onetooneoronetomany.Becausespeakingisfacetofaceandpersonalitismuchmoredirectthanwriting.Handandbodygesturesfacialexpressionsandvocalvarietyhelpgreatlytosupportface-to-facecommunication.Itisalsoreinforcedbyinstantfeedbackfromlistenersintheformofsmilesfrownsapplausecatcallsclenchedfistsandsoon.Analertspeakerwhoissensitivetofeedbackcan"shiftgears"andadapttochangingcircumstances. 41.Thedifferencesbetweentalkingandwriting Writinghoweverdependssolelyonwordsandpunctuationtodeliverthemessage.Therearenogesturesandnovoiceandifthereisanyfeedbackittakestimetoreachthewriter. 42.Whylongsentencescanbeusedinwriting Effectivetalkingisaimedatpeople’smindsandheartsthroughtheirearsandearsprefershortdirectconversationalsentences. Therearethreestandardsthatapplyequallytotalkingandwriting—clarityaccuracyandappropriateness. 43.Clarity. Iftheaudiencedoesn’tunderstandthemessageinstantlythenthespeakerhastosomeextentfailed.Thuseverypossiblemeasuremustbetakentoensurethatallyourwordsandthoughtsareperfectlycleartotheaudience. 44.Accuracy. Asaconscientiousspeakeryoumustseetoitthatyourinformationisascurrentandasaccurateasresearchcanmakeit. 45.Appropriateness. Inadditiontobeingpreciseyourlanguageshouldalsobesuitabletothesubjectaudienceandoccasion.[ A]Forinstanceaspeakercanvaryhis/herpitchortonetochangethemeaningexpressed.Awriterontheotherhandhastorelysolelyonthewordsandcontextorevenexplanationsinbracestoachievethat. [B]Goodtalkingiswordyrepetitiveandfarlessstructuredthanefficientwriting.Agoodspeechreproducedwordforwordonpaperusuallydoesnotreadwellbecauseitramblesandrepeatswordsandthoughts.Itisnotnearlyasdisciplinedandorganizedasgoodwriting. [C]Throughoutyourtalkwordsareyourprimemeansforhelpingyouraudienceunderstandyourmessage.Andtoharnesstheprofoundpowerofwordsyoushoulddevelopalifelonghabitofusingadictionaryandathesaurus.Ifyoudonotexploittheseresources.youwillfailtoachieveyourfullpotentialasaspeakerandconversationalist.Anotherdevicethatwillhelpyouachieveclarityinyourtalkisasummary.Ifyourtalkconsistsofthreewillresearchedmajorpointslitthosepointsinyourintroductionsoyouraudiencewillknowatoncewhatgroundyouwillcover.Discussthemindepthsummarizethemattheendofyourtalkandemphasizeanyconclusionshattheyleadto. [D]Forexampleaspeakerwho’saddressingaParent-TeacherAssociationshouldavoidthestatisticalandpsychologicaljargonofadvancededucationalresearchers.Bythesametokensheshouldnotindulgeinteenageslang.Anyspeakerworthhersaltwillanalyzeheraudiencefirstandadaptherlanguageaccordingly. [E]Thesurestwayforyoutodamageyourcredibilityistospewforthmisinformationoroutdatedinformation.HowmanytimeshaveyouseenastoryanameanimportantfactorachargeagainstsomeoneretractedinnewspapersUnfortunatelythedamagewasdonewhenthemisinformationfirstappearedinprint.Suchunwarrantedembarrassmentandmentalanguishcouldhavebeenavoidedifsomeonehadtakenthetimetorechecktheinformation.Ifyourtalkisonacurrentorcrucialtopicdoyourhomeworkandarmyourselfwithquotationsandsourcestofortifyyourfacts. [F]Longinvolvedsentencesareacceptableinwritingfortworeasons:1Theeyecanabsorbmanymorewordsinaninstantthantheearcanhear.2Ifareaderstumblesonamarathonsentenceshecanreaditagain.Notsowithspokenwords—onceutteredthey’regoneespeciallyinspeech.Ifalistenermissesasentencebothsheandthespeakerhavelostpartofthemessage;thereisnogoingbackexceptperhapsduringthequestion-and-answerperiod.Inaconversationofcoursethelistenercanaskthespeakertorepeat. 45
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