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Promoting Cycling in Our City An essential element of the transportation system in many of the ...
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To:StaffoftheMarketingDepartment From:ColleenDaneDirectorofMarketing Date:November6th ThismemoistoinformallmarketingstaffthattherewillbeamandatorymeetingonTuesdayNovember14that2:00p.m. Themeetingwillbeconductedviaavideo-conferencewithourcompanyheadquartersinSeattle.FormtheheadofficeJoeLamondourcompanyvicepresidentwillgiveusfeedbackandaskquestionsregardingourproposalsforthenewadvertisingstrategy. WhatdowethemarketingteamwanttoaccomplishinthismeetingThegoalissimple:Wehopetoelicitthevicepresident’sconsentforourprintmediacampaignonthenewSpringShoe.Oncewereceivehisapprovalwecangoaheadandofferourproposaltotheadvertisingfirm.Ifanystaffmembercannotattendthismeetingthatemployeeisobligedtosubmitinwritingareasonfortheirabsence. ColleenDane DirectorofMarketing To:ColleenDaneDirectorofMarketing From:KeithWilsonSeniorMarketingConsultant Date:November7th DearMs.Dane I’mwritinginresponsetoyourdepartment-widememoofNovember6th. UponreviewofmyscheduleIhavetoreportthatIcannotaccommodateyourrequestforattendingthemeetingonthe14th.Ihavealong-standingcommitmentonthatsameafternoontoattendtheopeningceremonyofournewfactoryinWichita. AsaconsultantIregrethavingtomissthemeetingasit’snecessaryformetobeactivelyinvolvedinournewadvertisingcampaign.UnfortunatelythepresidenthimselfinsistedthatIbepresentattheupcomingceremony. WhatIproposeisasortofcompromiseformyabsence.SheilaParksajunioronourmarketingteamiswillingtotranscribetheminutesformesoIcanreviewthemeeting’scontentindetailwhenIreturntotheoffice.IfthevicepresidentaddressesaquestiontomedirectlyIwillrespondpromptlybycontactinghimbyemailorphone.AlsoIwillaskJoeDunnseniormanagerofthemarketingteamtobriefmeonthemeeting’soutcome. Pleaseunderstandmyposition.Iwaitforyoureply. KeithWilson Whatdoesthemarketingdirectorwanttogetfromthemeeting
MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonablepricetherebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlaborandisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuchthepriceofyourtelevisionlicensewouldneedtobedoubled.andtravelbybusortubewouldcost20percentmore.Andperhapsmostimportantofalladvertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenactsofParliamentgovernthetermsofadvertisingnoregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlongformercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.IfyouseeanarticleconsistentlyadvertiseditisthesurestproofIknowthatthearticledoeswhatisclaimedforitandthatitrepresentsgoodvalue.AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof.ThereisonemorepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade.Ifitsmessagewereconfinedmerelytoinformation-andthatinitselfwouldbedifficultifnotimpossibletoachieveforevenadetailsuchasthechoiceofthecolorofashirtissubtlypersuasive-advertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.Intheauthor’sopinion______.
Theadvertisementforthesecurityguardpositionsaysthatapplicantsmustbeabletoremainforsixhoursstraight.
Whileitisgenerallyagreedthatthepoweroflargecompaniesextendsbeyondtheeconomicspherethisinfluenceisdifficulttomeasureinanyobjectiveway.Theprocessesofbusinessentailatleastsomeefforttoensurethesympatheticenactmentandenforcementoflegislationsincecostsandearningsareaffectedbytaxratesandgovernmentregulations.Companiesandbusinessgroupssendagentstolocalandnationalcapitalsandusesuchvehiclesasadvertisingtoenlistsupportforpoliciesthattheyfavor.Althoughinmanycountriescompaniesmaynotlegallycontributedirectlytocandidatesrunningforpublicofficetheirexecutivesandstockholdersmaydosoasindividuals.Companiesmayhowevermakepaymentstoinfluencepeddlersandcontributetocommitteesworkingtopassordefeatlegislativeproposals.Inpracticaltermsmanylawmakerslookuponcompaniesaspartoftheirconstituencyalthoughiftheirdistrictsdependonlocalplantstheselawmakersmaybeconcernedmorewithpreservingjobsthanwithprotectingcompanyprofits.Inanycaselimited-liabilitycompaniesarecentralinstitutionsinsociety;itwouldbeunrealistictoexpectthemtoremainalooffromthepoliticalprocessthataffectstheiroperationsperformanceandprinciples.Thedecisionsmadebycompanymanagementshaveramificationsthroughoutsociety.Ineffectcompaniescandecidewhichpartsofthecountryorevenwhichpartsoftheworldwillprosperandwhichwilldeclinebychoosingwheretolocatetheirplantsandotherinstallations.Thegiantcompaniesnotonlydecidewhattoproducebutalsohelptoinstillintheircustomersadesirefortheamenitiesthatthecompaniesmakeavailable.Totheextentthatlargefirmsprovideemploymenttheirpersonnelrequirementsdeterminethecurriculaofschoolsanduniversities.Forthesereasonsindividuals’aspirationsanddissatisfactionsarelikelytobeinfluencedbylargecompanies.Thisdoesnotmeanthatlargebusinessfirmscaninfluencethepublicinanywaytheychoose;itissimplythattheyaretheonlyinstitutionsavailabletoperformcertainfunctions.Automobilestypewritersfrozenfoodandelectrictoastersmustcomefromcompanyauspicesiftheyaretobeprovidedatall.Understandingthisdependenceasagivencompaniestendtocreateanenvironmentcongenialtotheconductoftheirbusiness.ThewordramificationLine1Para.2mostprobablymeans______.
Youarecordiallyinvitedtoaformalbeingheldinhonorofthecompany’snewvicepresident.
Anyonewhowishestojointheseniormarketingteamshouldbethatweworklongerhoursthanmostothermembersofthefirm.
Whileitisgenerallyagreedthatthepoweroflargecompaniesextendsbeyondtheeconomicspherethisinfluenceisdifficulttomeasureinanyobjectiveway.Theprocessesofbusinessentailatleastsomeefforttoensurethesympatheticenactmentandenforcementoflegislationsincecostsandearningsareaffectedbytaxratesandgovernmentregulations.Companiesandbusinessgroupssendagentstolocalandnationalcapitalsandusesuchvehiclesasadvertisingtoenlistsupportforpoliciesthattheyfavor.Althoughinmanycountriescompaniesmaynotlegallycontributedirectlytocandidatesrunningforpublicofficetheirexecutivesandstockholdersmaydosoasindividuals.Companiesmayhowevermakepaymentstoinfluencepeddlersandcontributetocommitteesworkingtopassordefeatlegislativeproposals.Inpracticaltermsmanylawmakerslookuponcompaniesaspartoftheirconstituencyalthoughiftheirdistrictsdependonlocalplantstheselawmakersmaybeconcernedmorewithpreservingjobsthanwithprotectingcompanyprofits.Inanycaselimited-liabilitycompaniesarecentralinstitutionsinsociety;itwouldbeunrealistictoexpectthemtoremainalooffromthepoliticalprocessthataffectstheiroperationsperformanceandprinciples.Thedecisionsmadebycompanymanagementshaveramificationsthroughoutsociety.Ineffectcompaniescandecidewhichpartsofthecountryorevenwhichpartsoftheworldwillprosperandwhichwilldeclinebychoosingwheretolocatetheirplantsandotherinstallations.Thegiantcompaniesnotonlydecidewhattoproducebutalsohelptoinstillintheircustomersadesirefortheamenitiesthatthecompaniesmakeavailable.Totheextentthatlargefirmsprovideemploymenttheirpersonnelrequirementsdeterminethecurriculaofschoolsanduniversities.Forthesereasonsindividuals’aspirationsanddissatisfactionsarelikelytobeinfluencedbylargecompanies.Thisdoesnotmeanthatlargebusinessfirmscaninfluencethepublicinanywaytheychoose;itissimplythattheyaretheonlyinstitutionsavailabletoperformcertainfunctions.Automobilestypewritersfrozenfoodandelectrictoastersmustcomefromcompanyauspicesiftheyaretobeprovidedatall.Understandingthisdependenceasagivencompaniestendtocreateanenvironmentcongenialtotheconductoftheirbusiness.Itisimpliedinthepassagethatallthefollowingarelikelytobeinfluencedbylargecompaniesexcept______.
From:DavidJohnson＜davidlove@nextdesign.com＞ To:EricAnderson＜anderson1618@adlove.com＞ HelloEric.Thanksforyouremail.FirstI’dliketosayhowpleasedIwastohearthatyourcompanyacceptedourbidtodesignyournewadcampaign.Wewillbeusingasubcontractortohandlealloftheprintingforthiscampaignincludingpamphletsandsigns.InthepastwehaveusedacompanycalledQualityPress.ItisasubsidiaryofPrintcoandisquitereliable.Iwillsendyoualistoftheirestimatedcostsalongwithaspreadsheetoutliningtherevisiontoourproposedschedule. AlsoIhaveassignedoneofourstaffmemberstoassembleataskforthatwillbeinchargeofconsumerresearchforthisproject.HernameisKarenLopezandshe’saspecialistinmarkettrends.Shewillbemailingyouapacketcontainingasummaryofourpreliminarymarketresearchlatertoday. DavidJohnson WhatwillMs.LopezsendtoMr.Anderson
TheShanghaiTechnicalSupervisionBureaurecentlyreleasedtheresultsofasamplesurveyof486Modelcomputersbeingsoldinthecity’smarkets.Thesurveyrevealedthatnineof14typesor64percentofimportedbrand-namecomputersfulfilledthestandards.Alargenumberofthelow-qualityforeigncomputerswhichweremarketedasworld-famousbrandswereactuallycounterfeitedshoddyproductslackingthenecessaryinformationsuchasregisteredtrademarksfactoryoforiginqualitycertificationsandsafetyindices.InadditionasurveyofShanghaifootwearmarketsconductedbytheBureauon30-oddoccasionssinceearlythisyearindicatedvariousbrandsofforeignshoesincludingNikeandPumawerelow-qualitycounterfeitedgoods.Theallegedlyworld-famousbrandspricedbetween300-500Yuanperpairwereactuallyworthonly40-60Yuan.AnofficialfromtheChinaConsumerAssociationpointedtothefollowingcomplaintsconcerningforeigngoods:Qualityproblemsrelatedtoindividualcommoditieshavedevelopedintoauniversalproblemdirectlyrelatetobatchshipmentsofcommodities.Itisthusquiteobviousthatthecrackdownoncounterfeitshoddyforeigngoodsisataskrequiringtheutmostimmediacy.TheappearanceofshoddycounterfeitforeigngoodshasadverselyaffectedthenormaloperationsofChina’srealforeign-goodsmarketshasgreatlyharmedtheinterestsofconsumersandresultedinsubstantiallossesinstatetaxrevenue.Officialshavepointedoutthatthekeytocrackingdownoncounterfeitforeigngoodsistoattackillegalactsrelatedtosellingsham虚假的foreigngoodsatthepricesapplicableforauthenticproducts.Officialsrecommendthatcommodityinspectiontechnicalsupervisionandindustrialandcommercialdepartmentsshouldstrengthenlawenforcementeffortsincreasethefrequencyofinspectionsandeliminatethesourcesofshamforeigngoods.Enterprisesproducingandmarketingshamforeigngoodsshouldbesubjecttoseverepunishmentwithallcasesreferredtothejudicialdepartmentsforadjudicationandpublicsupervisionshouldbeintensified.Consumersontheotherhandshouldmakeeveryefforttoconstantlyenhancetheirabilitytodiscerncounterfeitforeigngoodsandshouldrefrainfromblindlypurchasingsuchproductssimplybecauseoftheirlowprice.ThesurveyonShanghaifootwearmarketsshowedthat______.
To:StaffoftheMarketingDepartment From:ColleenDaneDirectorofMarketing Date:November6th ThismemoistoinformallmarketingstaffthattherewillbeamandatorymeetingonTuesdayNovember14that2:00p.m. Themeetingwillbeconductedviaavideo-conferencewithourcompanyheadquartersinSeattle.FormtheheadofficeJoeLamondourcompanyvicepresidentwillgiveusfeedbackandaskquestionsregardingourproposalsforthenewadvertisingstrategy. WhatdowethemarketingteamwanttoaccomplishinthismeetingThegoalissimple:Wehopetoelicitthevicepresident’sconsentforourprintmediacampaignonthenewSpringShoe.Oncewereceivehisapprovalwecangoaheadandofferourproposaltotheadvertisingfirm.Ifanystaffmembercannotattendthismeetingthatemployeeisobligedtosubmitinwritingareasonfortheirabsence. ColleenDane DirectorofMarketing To:ColleenDaneDirectorofMarketing From:KeithWilsonSeniorMarketingConsultant Date:November7th DearMs.Dane I’mwritinginresponsetoyourdepartment-widememoofNovember6th. UponreviewofmyscheduleIhavetoreportthatIcannotaccommodateyourrequestforattendingthemeetingonthe14th.Ihavealong-standingcommitmentonthatsameafternoontoattendtheopeningceremonyofournewfactoryinWichita. AsaconsultantIregrethavingtomissthemeetingasit’snecessaryformetobeactivelyinvolvedinournewadvertisingcampaign.UnfortunatelythepresidenthimselfinsistedthatIbepresentattheupcomingceremony. WhatIproposeisasortofcompromiseformyabsence.SheilaParksajunioronourmarketingteamiswillingtotranscribetheminutesformesoIcanreviewthemeeting’scontentindetailwhenIreturntotheoffice.IfthevicepresidentaddressesaquestiontomedirectlyIwillrespondpromptlybycontactinghimbyemailorphone.AlsoIwillaskJoeDunnseniormanagerofthemarketingteamtobriefmeonthemeeting’soutcome. Pleaseunderstandmyposition.Iwaitforyoureply. KeithWilson WhydidMr.Wilsonwritethememo
To:StaffoftheMarketingDepartment From:ColleenDaneDirectorofMarketing Date:November6th ThismemoistoinformallmarketingstaffthattherewillbeamandatorymeetingonTuesdayNovember14that2:00p.m. Themeetingwillbeconductedviaavideo-conferencewithourcompanyheadquartersinSeattle.FormtheheadofficeJoeLamondourcompanyvicepresidentwillgiveusfeedbackandaskquestionsregardingourproposalsforthenewadvertisingstrategy. WhatdowethemarketingteamwanttoaccomplishinthismeetingThegoalissimple:Wehopetoelicitthevicepresident’sconsentforourprintmediacampaignonthenewSpringShoe.Oncewereceivehisapprovalwecangoaheadandofferourproposaltotheadvertisingfirm.Ifanystaffmembercannotattendthismeetingthatemployeeisobligedtosubmitinwritingareasonfortheirabsence. ColleenDane DirectorofMarketing To:ColleenDaneDirectorofMarketing From:KeithWilsonSeniorMarketingConsultant Date:November7th DearMs.Dane I’mwritinginresponsetoyourdepartment-widememoofNovember6th. UponreviewofmyscheduleIhavetoreportthatIcannotaccommodateyourrequestforattendingthemeetingonthe14th.Ihavealong-standingcommitmentonthatsameafternoontoattendtheopeningceremonyofournewfactoryinWichita. AsaconsultantIregrethavingtomissthemeetingasit’snecessaryformetobeactivelyinvolvedinournewadvertisingcampaign.UnfortunatelythepresidenthimselfinsistedthatIbepresentattheupcomingceremony. WhatIproposeisasortofcompromiseformyabsence.SheilaParksajunioronourmarketingteamiswillingtotranscribetheminutesformesoIcanreviewthemeeting’scontentindetailwhenIreturntotheoffice.IfthevicepresidentaddressesaquestiontomedirectlyIwillrespondpromptlybycontactinghimbyemailorphone.AlsoIwillaskJoeDunnseniormanagerofthemarketingteamtobriefmeonthemeeting’soutcome. Pleaseunderstandmyposition.Iwaitforyoureply. KeithWilson Thewordaccommodateinparagraph2line1ofthesecondmemoisclosestinmeaningto.
Surprisinglythenation’shighrateofunemploymenthasonlyaffectedstockpricesinthetechnologymarketsofar.
Oncewebeginthesefilesaccordingtotheircontentanddateourcomputernetworkdrivewillseemlessconfusing.
Dr.Calerin’seffortscouldleadtothedevelopmentofatreatmentforcancerbuttheyhavereceivedmediaattention.
Thisnoticeconcernsallemployeeswhousetheconferencerooms.Startingimmediatelyyouwillneedtoofficiallyreserveanyconferenceroomyouwishtouse.Anyreservationsoflongerthanthreeconsecutivehourswillrequirethewrittenapprovalofyourdepartmentmanager. Reservationformsareavailableintheemployeelounge.Youmustsubmiteachformtoyourdepartmentsecretaryatleastthreebusinessdaysinadvance.Ifyouneedtocancelameetingpleasebesuretoinformthesecretarysothatyourreservationmaybecanceledaswell.Anyemployeesusingtheconferenceroomswithoutproperauthorizationwillbeaskedtoleave. Thankyouinadvanceforyourcooperationinthismatter. JosephMohammad AssistantDirectorofOperations From:HollyGraham＜graham1917@nkkcompany.com＞ To:JosephMohammad＜mohahello@nkkcompany.com＞ Subject:Aboutthereservationofconferenceroom DearJoseph I’mwritinginresponsetoyournoticeonreservingconferencerooms.AsacompanysalesmanagerIhavetosaythatmysalespeoplearenottoohappywiththissuddenchangeinprocedure. Pleasekeepinmindthattheyareoftenawayonbusinesstripsorworkingonotherassignmentsthatkeepthemoutoftheofficeforlongperiodsoftime.Theysimplydon’thavethetimetocheckthescheduleandmakereservationlikeon-siteemployees.Ifoneofourclientsshowsupunexpectedlyitwillbeembarrassingforeveryoneifwedon’thaveaconferenceroomavailable.I’dlikeyoutoconsidermakinganamendmenttotheruleallowingoursalesforcetoreserveconferenceroomsatshortnotice.Thanks. HollyGraham Wherecanemployeesgetthenecessaryforms
Whileitisgenerallyagreedthatthepoweroflargecompaniesextendsbeyondtheeconomicspherethisinfluenceisdifficulttomeasureinanyobjectiveway.Theprocessesofbusinessentailatleastsomeefforttoensurethesympatheticenactmentandenforcementoflegislationsincecostsandearningsareaffectedbytaxratesandgovernmentregulations.Companiesandbusinessgroupssendagentstolocalandnationalcapitalsandusesuchvehiclesasadvertisingtoenlistsupportforpoliciesthattheyfavor.Althoughinmanycountriescompaniesmaynotlegallycontributedirectlytocandidatesrunningforpublicofficetheirexecutivesandstockholdersmaydosoasindividuals.Companiesmayhowevermakepaymentstoinfluencepeddlersandcontributetocommitteesworkingtopassordefeatlegislativeproposals.Inpracticaltermsmanylawmakerslookuponcompaniesaspartoftheirconstituencyalthoughiftheirdistrictsdependonlocalplantstheselawmakersmaybeconcernedmorewithpreservingjobsthanwithprotectingcompanyprofits.Inanycaselimited-liabilitycompaniesarecentralinstitutionsinsociety;itwouldbeunrealistictoexpectthemtoremainalooffromthepoliticalprocessthataffectstheiroperationsperformanceandprinciples.Thedecisionsmadebycompanymanagementshaveramificationsthroughoutsociety.Ineffectcompaniescandecidewhichpartsofthecountryorevenwhichpartsoftheworldwillprosperandwhichwilldeclinebychoosingwheretolocatetheirplantsandotherinstallations.Thegiantcompaniesnotonlydecidewhattoproducebutalsohelptoinstillintheircustomersadesirefortheamenitiesthatthecompaniesmakeavailable.Totheextentthatlargefirmsprovideemploymenttheirpersonnelrequirementsdeterminethecurriculaofschoolsanduniversities.Forthesereasonsindividuals’aspirationsanddissatisfactionsarelikelytobeinfluencedbylargecompanies.Thisdoesnotmeanthatlargebusinessfirmscaninfluencethepublicinanywaytheychoose;itissimplythattheyaretheonlyinstitutionsavailabletoperformcertainfunctions.Automobilestypewritersfrozenfoodandelectrictoastersmustcomefromcompanyauspicesiftheyaretobeprovidedatall.Understandingthisdependenceasagivencompaniestendtocreateanenvironmentcongenialtotheconductoftheirbusiness.Accordingtothepassagewhichstatementistrue
OnMondayOctober9thProlertPharmaceuticalsInc.willbeginpreliminarytestingofthemechanicalprototypeforthepackagingandlabelingassemblyline.IftheprototypeissuccessfulthissectorwillbeginusingautomatedproductiononthefirstofNovemberwithotherdepartmentstofollowwhenthetimingisappropriate.PackagingandLabelingwillbethefirstofthecompany’sdivisionstomaketheswitchtoautomatedproduction. TheautomatedtechnologyisanindustrystandardandisbeingadoptedbyProLertPharmaceuticalsinaccordancewiththedecisionreachedbytheboardtodirectors.Aftertwoyearsofdecreasedprofitsanddiminishingreturnstheboardvotedtostreamlinethecompanywhichincludesimplementingtheautomatedprocess.Thetechnologyhasbeenshowntolowerlaborcostsandmaximizeoutput. Fordetailsontheautomatedprocessandbroaderstreamliningmeasuresyoucanvisitouremployeenoticepageunderwww.prolert.employees.com.Forquestionsregardinghowthenewtechnologyisforecasttoaffectemployeestatusclickon"streamliningmeasures"orspeakto-theHumanResourcesManagerRichardBeacon. Howcanreadersfindoutmoreaboutthenewprocesses
From:MitchellGlass＜mglass@popmail.net＞ To:LoisWest＜lois-west@wec.com＞ Subject:Manythanks DearMs.West IwouldliketothankyoufortakingthetimetomeetwithmelastFridaytodiscussthecurrentjobopeningintheengineeringdepartmentatWilfordElectronicComponentsWEC. AsImentionedIamparticularlyinterestedinthepositioninofassistantelectricalengineerasitoffersa21workenvironmentandopportunitiesforadvancement. Ifeelthatmy22educationalbackgroundandmyrecentexperienceasasystemsengineerwithAltechInc.closelymatchtherequirementforthejob. WECisaveryimpressiveorganizationandIwouldgreatlyappreciatethechancetocontributemyownuniqueskillsandperspectivetoitsmissionofprovidingelectronicsmanufacturerswithcomponentsofthe23quality. Thankyouagainforyourconsideration.Ilookforwardtotalkingwithyouagainsoon. Sincerely MitchellGlass 22
TELEPHONEMESSACE FinanceandExpenditureDepartment Date:February10 Time:2:00p.m. Messagetakenby:NancyJohnson Messagefor:RyanSherman WHILEYOUWEREOUT_ Mr.Cavanaughcalled. Willcallbackat5:00p.m. Message:Thepresidentisworriedaboutthelatestfiguresfromourcompany’sefficiencyreport.Onthephonehemadereferencetotheoverheadcostsincludingmiscellaneousexpenseswhichhaveincreasedsignificantlyinrecentmonths.Thepresidentisveryconcernedaboutthis.HisassessmentisthatsincewebeganoutsourcingtoPhonesontheGoouroverseastelecommunicationscontractorourownproductivityhasdroppeddramatically. Hewantstotalktoyouaboutconductingacompany-widesurveyonthepossiblecausesandhewantstodiscussconductinganintensivestudyontheyear’sfiscaloutlook. Thewordoutlookinparagraph2line2isclosestinmeaningto.
25%OffAllCampingGear! JustintimeforsummerGreatOutdoorsannouncesanewpromotiononitsoutdoorgear.Tentssleepingbagsportablechairsbarbecuesandallcampingequipmenttomeettheseasonaldemand...arenow25%off. AtGreatOutdoorswearefamousforourtents.Ourinnovativeandsophisticateddesignscoupledwithouruseofqualitymaterial.ensureourtentsareabsolutelytop-of-the-line.Weguaranteethatourtentsare100%waterproofanddurableunderanycircumstances.Infactallpurchasesfeatureatwo-yearwarrantytobackthisclaimup.Ifyournewtenttearsorleakswe’llreplaceitorrefundyoumoney. AndnowwhenyoubuyaGreatOutdoorsthree-seasontentyou’llreceivealong-sleevethermalundershirtatnoextracost.It’stheperfectgarmenttokeepyouwarmonyouroutdooradventuresevenlateintotheautumnseason. Don’tdelay!ThisspecialofferendsthefirstofJuly. From:CliveWinston＜winstonlove@uscomniunications.com＞ To:Themanagement＜purchase@greatoutdoors.com＞ Subject:Grouppurchase ToalltheManagementofGreatOutdoors Iworkinalargeofficewithover100colleagues.Manyofusbelongtoanoutdoorsclubandhavepurchaseditemsfromyourstoreinthepast. IwouldliketoexpressmypersonalsatisfactionwithyouroutdoorproductswhichIhavebeenusingformanyyears.Thedesignandfabricsarecompatiblewiththemostruggedoflifestylelikemyown. Yourproductsoffermaximumwaterprotectionthey’relong-lastingandthey’recomfortablesotheyareingreatdemandamongourmembers.Manypeopleinourclubarelookingfornewcampingequipmentsowehavedecidedtoarrangealargegrouppurchase. Unfortunatelybeforewecouldcompleteourlistoftheproductseveryonewantstobuywemissedyoursummerpromotiononcampinggear.Andalthoughwe’vethedetailedpoliciesonyourwebsitewehavenotbeenabletofindanyspecialoffersongrouppurchases.SinceourclubispreparedtomakesuchalargepurchasewearehopingthatthemanagementattheGreatOutdoorswillauthorizeagroupdiscountonourorder. Weareexpectingtoreceiveapromptresponsetoourrequest. Sincerely CliveWinston Howcanwecustomersgetthecomplimentaryclothingitem
Aninvestigationbythecommitteeuncoveredinstancesinwhichtheinstitution’sresourceshadbeenmisused.
From:ChadBeckertheDirectorofPersonnel To:Employees Ourfinancialadvisorshavefinallyreacheda24onaplandesignedtobalancethecompany’sfinances.Theplanwillrequireustomakesomesacrificesbutthegoodnewsisthatwewillnothavetogiveupanyofourmedicalorretirementbenefits. Beginningnextyearthevacationallowanceforregularfull-timeemployeeswillbereducedfrom12workingdaysto10workingdays.Whilethismeanslesstimeoffwestillhavetwofullweeksofleaveeachyearwhichis25withthenationalaverage. Policiesconcerningovertimehavealsochanged.Unfortunatelysalariedemployeeswillnolongerbeeligibletoreceiveovertimebonusesforputtinginextrahours.Inadditiontheovertimepayrateforpart-timeworkerswillbe26by5.5%andthisratewillonlybeappliedwhenonefullhourormoreofovertimeisworked. Irealizethesechangesareupsettingbuttheyarenecessaryforthecompanytocontinueoperatingataprofit.Ifyouhaveanyquestionspleasestopbymyoffice. Thankyou 24
OnceMr.Satofinishesshowingthearoundthefacilitytheinterviewprocesswillbegin.
TheShanghaiTechnicalSupervisionBureaurecentlyreleasedtheresultsofasamplesurveyof486Modelcomputersbeingsoldinthecity’smarkets.Thesurveyrevealedthatnineof14typesor64percentofimportedbrand-namecomputersfulfilledthestandards.Alargenumberofthelow-qualityforeigncomputerswhichweremarketedasworld-famousbrandswereactuallycounterfeitedshoddyproductslackingthenecessaryinformationsuchasregisteredtrademarksfactoryoforiginqualitycertificationsandsafetyindices.InadditionasurveyofShanghaifootwearmarketsconductedbytheBureauon30-oddoccasionssinceearlythisyearindicatedvariousbrandsofforeignshoesincludingNikeandPumawerelow-qualitycounterfeitedgoods.Theallegedlyworld-famousbrandspricedbetween300-500Yuanperpairwereactuallyworthonly40-60Yuan.AnofficialfromtheChinaConsumerAssociationpointedtothefollowingcomplaintsconcerningforeigngoods:Qualityproblemsrelatedtoindividualcommoditieshavedevelopedintoauniversalproblemdirectlyrelatetobatchshipmentsofcommodities.Itisthusquiteobviousthatthecrackdownoncounterfeitshoddyforeigngoodsisataskrequiringtheutmostimmediacy.TheappearanceofshoddycounterfeitforeigngoodshasadverselyaffectedthenormaloperationsofChina’srealforeign-goodsmarketshasgreatlyharmedtheinterestsofconsumersandresultedinsubstantiallossesinstatetaxrevenue.Officialshavepointedoutthatthekeytocrackingdownoncounterfeitforeigngoodsistoattackillegalactsrelatedtosellingsham虚假的foreigngoodsatthepricesapplicableforauthenticproducts.Officialsrecommendthatcommodityinspectiontechnicalsupervisionandindustrialandcommercialdepartmentsshouldstrengthenlawenforcementeffortsincreasethefrequencyofinspectionsandeliminatethesourcesofshamforeigngoods.Enterprisesproducingandmarketingshamforeigngoodsshouldbesubjecttoseverepunishmentwithallcasesreferredtothejudicialdepartmentsforadjudicationandpublicsupervisionshouldbeintensified.Consumersontheotherhandshouldmakeeveryefforttoconstantlyenhancetheirabilitytodiscerncounterfeitforeigngoodsandshouldrefrainfromblindlypurchasingsuchproductssimplybecauseoftheirlowprice.Oneofthenegativeeffectsofcounterfeitforeigngoodswasthat______.
Themanagementbelievesthatallofthedamagedgoodswillcostmorethanhiringacontractortorepairthem.
MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonablepricetherebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlaborandisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuchthepriceofyourtelevisionlicensewouldneedtobedoubled.andtravelbybusortubewouldcost20percentmore.Andperhapsmostimportantofalladvertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenactsofParliamentgovernthetermsofadvertisingnoregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlongformercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.IfyouseeanarticleconsistentlyadvertiseditisthesurestproofIknowthatthearticledoeswhatisclaimedforitandthatitrepresentsgoodvalue.AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof.ThereisonemorepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade.Ifitsmessagewereconfinedmerelytoinformation-andthatinitselfwouldbedifficultifnotimpossibletoachieveforevenadetailsuchasthechoiceofthecolorofashirtissubtlypersuasive-advertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.InthepassagewhichofthefollowingisNOTincludedintheadvantagesofadvertising
From:ChadBeckertheDirectorofPersonnel To:Employees Ourfinancialadvisorshavefinallyreacheda24onaplandesignedtobalancethecompany’sfinances.Theplanwillrequireustomakesomesacrificesbutthegoodnewsisthatwewillnothavetogiveupanyofourmedicalorretirementbenefits. Beginningnextyearthevacationallowanceforregularfull-timeemployeeswillbereducedfrom12workingdaysto10workingdays.Whilethismeanslesstimeoffwestillhavetwofullweeksofleaveeachyearwhichis25withthenationalaverage. Policiesconcerningovertimehavealsochanged.Unfortunatelysalariedemployeeswillnolongerbeeligibletoreceiveovertimebonusesforputtinginextrahours.Inadditiontheovertimepayrateforpart-timeworkerswillbe26by5.5%andthisratewillonlybeappliedwhenonefullhourormoreofovertimeisworked. Irealizethesechangesareupsettingbuttheyarenecessaryforthecompanytocontinueoperatingataprofit.Ifyouhaveanyquestionspleasestopbymyoffice. Thankyou 26
313NorthenBoulevard SpringfieldMassachusetts01103 August2nd2006 Ms.SaraValenti FinancialOfficer DZKInvestmentsUnlimited 23436thAvenue NewYorkNewYork10023 DearMs.Valenti Iwanttostartbysayingthattheloansyourfirmhasmadeoverthepasttwoyearshavebeenveryhelpfultomybusiness.RecentlyhoweverIwaslookingoversomeearliercorrespondenceregardingthemodificationofourcontract.InoticedthatquarterlypaymentsonthelatestloanareduetobeginthisOctober.Iunderstandthatweagreeduponthisdate.HoweverinordertofullyfinancetheexpansionofmybusinessIhavealsotakenoutloanswithseveralbanks.Payingbackthoseloanshasleftmetemporarilyshortofcash.IamrequestingthatyoudelaythestartofmypaymentsuntilJanuary1st. Iunderstandthatthismaybeagainstyourcompany’sprotocolbutpleasetakeintoconsiderationmypunctualityonallpastpayments.Iwouldappreciateyourinputonthismatterassoonaspossible. Sincerely RyanBlack SpringfieldHardware Whoprobablywrotethisletter
Ms.Adamsishopingthatthecommitteeofficerswillconsiderrequestforanewcomputersystemsoon.
Thisnoticeconcernsallemployeeswhousetheconferencerooms.Startingimmediatelyyouwillneedtoofficiallyreserveanyconferenceroomyouwishtouse.Anyreservationsoflongerthanthreeconsecutivehourswillrequirethewrittenapprovalofyourdepartmentmanager. Reservationformsareavailableintheemployeelounge.Youmustsubmiteachformtoyourdepartmentsecretaryatleastthreebusinessdaysinadvance.Ifyouneedtocancelameetingpleasebesuretoinformthesecretarysothatyourreservationmaybecanceledaswell.Anyemployeesusingtheconferenceroomswithoutproperauthorizationwillbeaskedtoleave. Thankyouinadvanceforyourcooperationinthismatter. JosephMohammad AssistantDirectorofOperations From:HollyGraham＜graham1917@nkkcompany.com＞ To:JosephMohammad＜mohahello@nkkcompany.com＞ Subject:Aboutthereservationofconferenceroom DearJoseph I’mwritinginresponsetoyournoticeonreservingconferencerooms.AsacompanysalesmanagerIhavetosaythatmysalespeoplearenottoohappywiththissuddenchangeinprocedure. Pleasekeepinmindthattheyareoftenawayonbusinesstripsorworkingonotherassignmentsthatkeepthemoutoftheofficeforlongperiodsoftime.Theysimplydon’thavethetimetocheckthescheduleandmakereservationlikeon-siteemployees.Ifoneofourclientsshowsupunexpectedlyitwillbeembarrassingforeveryoneifwedon’thaveaconferenceroomavailable.I’dlikeyoutoconsidermakinganamendmenttotheruleallowingoursalesforcetoreserveconferenceroomsatshortnotice.Thanks. HollyGraham WhatisMs.Grahamrequesting
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