首页
试卷库
试题库
当前位置：
X题卡
>
所有题目
>
题目详情
查看本题答案
包含此试题的试卷
国家统考科目《问答》真题及答案
点击查看
你可能感兴趣的试题
热门试题
更多
MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonablepricestherebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlabourandisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuchthepriceofyourtelevisionlicencewouldneedtobedoubledandtravelbybusortubewouldcost20percentmore. Andperhapsmostimportantofalladvertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenActsofParliamentgovernthetermsofadvertisingnoregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlongformercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.IfyouseeanarticleconsistentlyadvertiseditisthesurestproofIknowthatthearticledoeswhatisclaimedforitandthatitrepresentsgoodvalue. AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof. ThereisonepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade. Ifitsmessagewereconfinedmerelytoinformation―andthatinitselfwouldbedifficultifnotimpossibletoachieveforevenadetailsuchasthechoiceofthecolourofashirtissubtletypersuasiveadvertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants. Bythefirstsentenceofthepassagetheauthormeansthat________________.
UntilrecentlymosthistoriansspokeverycriticallyoftheIndustrialRevolution.They________thatinthelongrunindustrializationgreatlyraisedthestandardoflivingforthe________man.Buttheyinsistedthatits________resultsduringtheperiodfrom1750to1850werewidespreadpovertyandmiseryforthe________oftheEnglishpopulation.______contrasttheysawintheprecedinghundredyearsfrom1650to1750whenEnglandwasstilla______agriculturalcountryaperiodofgreatabundanceandprosperity. Thisview______isgenerallythoughttobewrong.Specialists________historyandeconomicshave________twothings:thattheperiodfrom1650to1750was________bygreatpovertyandthatindustrializationcertainlydidnotworsenandmayhaveactuallyimprovedtheconditionsforthemajorityofthepopulace.
Whatoursocietysuffersfrommosttodayistheabsenceofconsensusaboutwhatitandlifeinitoughttobe.Suchconsensuscannotbegainedfromsociety’’spresentstageorfromfantasiesaboutwhatitoughttobe.Forthatthepresentistoocloseandtoodiversifiedandthefuturetoouncertaintomakebelievableclaimsaboutit.AconsensusinthepresenthencecanbeachievedonlythroughasharedunderstandingofthepastasHomer’’sepics史诗informedthosewholivedcenturieslaterwhatitmeanttobeGreekandbywhatimagesandidealstheyweretolivetheirlivesandorganizetheirsocieties. Mostsocietiesderiveconsensusfromalonghistoryalanguagealltheirownacommonreligioncommonancestry.Themythsbywhichtheylivearebasedonallofthese.ButtheUnitedStatesisacountryofimmigrantscomingfromagreatvarietyofnations.Latelyithasbeenemphasizedthatanasocialnarcissistic自我陶醉的personalityhasbecomecharacteristicofAmericansandthatitisthistypeofpersonalitythatmakesforthelackofwell-beingbecauseitpreventsusfromachievingconsensusthatwouldcounteractatendencytowithdrawintoprivateworlds.InhisstudyofnarcissismChristopherLaschsaysthatmodernmantorturedbyself-consciousnessturnstonewtherapiesnottofreehimselfofhispersonalworriesbuttofindmeaningandpurposeinlifetofindsomethingtolivefor.Thereiswidespreaddistressbecausenationalmoralehasdeclinedandwehavelostanearliersenseofnationalvisionandpurpose. Contrarytorigidreligionsorpoliticalbeliefsasarefoundintotalitarian极权主义的societiesourcultureisoneofgreatindividualdifferencesatleastinprincipleandintheory.Butthisleadstodisunityevenchaos.Americansbelieveinthevalueofdiversitybutjustbecauseoursisasocietybasedonindividualdiversityitneedsconsensusaboutsomedominatingideasmorethansocietiesbasedonuniformoriginoftheircitizens.Henceifwearetohaveconsensusitmustbebasedonamyth―avision―aboutacommonexperienceaconquestthatmadeusAmericansasthemythabouttheconquestofTroyformedtheGreeks.Onlyacommonmythcanofferrelieffromthefearthatlifeiswithoutmeaningorpurpose.Mythspermitustoexamineourplaceintheworldbycomparingittoasharedidea.Mythsaresharedfantasiesthatformthetiethatbindstheindividualtoothermembersofhisgroup.Suchmythshelptowardofffeelingsofisolationguiltanxietyandpurposelessness―inshorttheycombatisolationandthebreakdownofsocialstandardsandvalues. TheasocialpersonalityofAmericansresultsfrom
UntilrecentlymosthistoriansspokeverycriticallyoftheIndustrialRevolution.They________thatinthelongrunindustrializationgreatlyraisedthestandardoflivingforthe________man.Buttheyinsistedthatits________resultsduringtheperiodfrom1750to1850werewidespreadpovertyandmiseryforthe________oftheEnglishpopulation.______contrasttheysawintheprecedinghundredyearsfrom1650to1750whenEnglandwasstilla______agriculturalcountryaperiodofgreatabundanceandprosperity. Thisview______isgenerallythoughttobewrong.Specialists________historyandeconomicshave________twothings:thattheperiodfrom1650to1750was________bygreatpovertyandthatindustrializationcertainlydidnotworsenandmayhaveactuallyimprovedtheconditionsforthemajorityofthepopulace.
Industrialsafetydoesnotjusthappen.Companies________lowaccidentratesplantheirsafetyprogramsworkhardtoorganizethemandcontinueworkingtokeepthem________andactive.Whentheworkiswelldonea________ofaccident-freeoperationsisestablished________timelostduetoinjuriesiskeptataminimum. Successfulsafetyprogramsmay______greatlyintheemphasisplacedoncertainaspectsoftheprogram.Someplacegreatemphasisonmechanicalguarding.Othersstresssafeworkpracticesby______rolesorregulations.______othersdependonanemotionalappealtotheworker.Buttherearecertainbasicideasthatmustbeusedineveryprogramifmaximumresultsaretobeobtained. Therecanbenoquestionaboutthevalueofasafetyprogram.Fromafinancialstandpointalonesafety________.Thefewertheinjury________thebettertheworkman’’sinsurancerate.Thismaymeanthedifferencebetweenoperatingat________orataloss.
It’’shardlynewsanymorethatAmericansarejusttoofat.Aquicklookaroundthemallthebeachorthecrowdatanybaseballgamewillleavenoroomfordoubt:ourindividualweightproblemshavebecomeanationalcrisis.Evensotheactualnumbersareshocking.Fullytwo-thirdsofU.S.adultsareofficiallyoverweightandabouthalfofthosehavegraduatedtofull-blownobesity. Itwouldn’’tbesuchabigdealiftheproblemweresimpleaesthetic.Butexcesspoundagetakesaterribletollonthehumanbody.significantlyincreasingtheriskofheartdiseasehighbloodpressurediabetesinfertilityandmanyformsofcancer.Thetotalmedicalbillforillnessesrelatedtoobesityis$117billionayear-andclimbing-andtheJournaloftheAmericanMedicalAssociationreportedthatpoordietandphysicalinactivitycouldsoonovertaketobaccoastheleadingcauseofpreventabledeathintheU.S. WhyisithappeningTheobviousalmosttrivialansweristhatweeattoomuchhigh-caloriefoodanddon’’tburnitoffwithenoughexercise.Ifonlywecouldchangethosehabitstheproblemwouldgoaway.Butclearlyitisn’’tthateasy.Americanspourscoresofbillionsofdollarseveryyearintoweight-lossproductsandhealth-clubmemberships.Foodanddrugcompaniesspendevenmoretryingtofindamagicfoodordrugthatwillmeltthepoundsaway.Yetthenation’’scollectivewaistlinejustkeepsgrowing. It’’snaturaltotrytofindsomethingtoblame-fast-foodjointsorfoodmanufacturersorevenourselvesforhavingtoolittlewillpower.Buttheultimatereasonforobesitymayberooteddeepwithinourgenes.Obedienttotheinevitablelawsofevolutionthehumanraceadaptedovermillionsofyearstolivinginaworldofscarcitywhereitpaidtoeateverygood-tastingthinginsightwhenyoucouldfindit. Althoughourphysiologyhasstayedprettymuchthesameforthepast50000yearsorsowehumanshaveutterlytransformedourenvironment.Overthepastcenturyespeciallytechnologyhasalmostcompletelyremovedphysicalexercisefromtheday-to-daylivesofmostAmericans.Atthesametimeithasfilledsupermarketshelveswithcheapmass-producedgood-tastingfoodthatispackedwithcalories.AndfinallytechnologyhasallowedadvertiserstodeliverconstantvirtuallyirresistiblemessagesthatsayEatthisnowtoeveryoneoldenoughtowatchTV. ThisartificialenvironmentismostpervasiveintheU.S.andotherindustrializedcountriesandthat’’sexactlywherethefatcrisisismostacute. AllofthefollowingdirectlyaccountforobesityEXCLUDING
UntilrecentlymosthistoriansspokeverycriticallyoftheIndustrialRevolution.They________thatinthelongrunindustrializationgreatlyraisedthestandardoflivingforthe________man.Buttheyinsistedthatits________resultsduringtheperiodfrom1750to1850werewidespreadpovertyandmiseryforthe________oftheEnglishpopulation.______contrasttheysawintheprecedinghundredyearsfrom1650to1750whenEnglandwasstilla______agriculturalcountryaperiodofgreatabundanceandprosperity. Thisview______isgenerallythoughttobewrong.Specialists________historyandeconomicshave________twothings:thattheperiodfrom1650to1750was________bygreatpovertyandthatindustrializationcertainlydidnotworsenandmayhaveactuallyimprovedtheconditionsforthemajorityofthepopulace.UntilrecentlymosthistoriansspokeverycriticallyoftheIndustrialRevolution.They________thatinthelongrunindustrializationgreatlyraisedthestandardoflivingforthe________man.Buttheyinsistedthatits________resultsduringtheperiodfrom1750to1850werewidespreadpovertyandmiseryforthe________oftheEnglishpopulation.______contrasttheysawintheprecedinghundredyearsfrom1650to1750whenEnglandwasstilla______agriculturalcountryaperiodofgreatabundanceandprosperity. Thisview______isgenerallythoughttobewrong.Specialists________historyandeconomicshave________twothings:thattheperiodfrom1650to1750was________bygreatpovertyandthatindustrializationcertainlydidnotworsenandmayhaveactuallyimprovedtheconditionsforthemajorityofthepopulace.
Industrialsafetydoesnotjusthappen.Companies________lowaccidentratesplantheirsafetyprogramsworkhardtoorganizethemandcontinueworkingtokeepthem________andactive.Whentheworkiswelldonea________ofaccident-freeoperationsisestablished________timelostduetoinjuriesiskeptataminimum. Successfulsafetyprogramsmay______greatlyintheemphasisplacedoncertainaspectsoftheprogram.Someplacegreatemphasisonmechanicalguarding.Othersstresssafeworkpracticesby______rolesorregulations.______othersdependonanemotionalappealtotheworker.Buttherearecertainbasicideasthatmustbeusedineveryprogramifmaximumresultsaretobeobtained. Therecanbenoquestionaboutthevalueofasafetyprogram.Fromafinancialstandpointalonesafety________.Thefewertheinjury________thebettertheworkman’’sinsurancerate.Thismaymeanthedifferencebetweenoperatingat________orataloss.
Everybodylovesafatpayrise.Yetpleasureatyourowncanvanishifyoulearnthatacolleaguehasbeengivenabiggerone.Indeedifhehasareputationforslackingyoumightevenbeoutraged.Suchbehaviourisregardedasalltoohumanwiththeunderlyingassumptionthatotheranimalswouldnotbecapableofthisfinelydevelopedsenseofgrievance.ButastudybySarahBrosnanandFransdeWaalofEmoryUniversityinAtlantaGeorgiawhichhasjustbeenpublishedinNaturesuggeststhatitisalltoomonkeyaswell. Theresearchersstudiedthebehaviouroffemalebrowncapuchinmonkeys.Theylookcute.Theyaregood-naturedco-operativecreaturesandtheysharetheirfoodreadily.Aboveallliketheirfemalehumancounterpartstheytendtopaymuchcloserattentiontothevalueofgoodsandservicesthanmales. SuchcharacteristicsmakethemperfectcandidatesforDr.Brosnan’’sandDr.deWaal’’sstudy.Theresearchersspenttwoyearsteachingtheirmonkeystoexchangetokensforfood.Normallythemonkeyswerehappyenoughtoexchangepiecesofrockforslicesofcucumber.Howeverwhentwomonkeyswereplacedinseparatebutadjoiningchamberssothateachcouldobservewhattheotherwasgettinginreturnforitsrocktheirbehaviourbecamemarkedlydifferent. Intheworldofcapuchinsgrapesareluxurygoodsandmuchpreferabletocucumbers.Sowhenonemonkeywashandedagrapeinexchangeforhertokenthesecondwasreluctanttohandhersoverforamerepieceofcucumber.Andifonereceivedagrapewithouthavingtoprovidehertokeninexchangeatalltheothereithertossedherowntokenattheresearcheroroutofthechamberorrefusedtoacceptthesliceofcucumber.Indeedthemerepresenceofagrapeintheotherchamberwithoutanactualmonkeytoeatitwasenoughtoinduceresentmentinafemalecapuchin. Theresearcherssuggestthatcapuchinmonkeyslikehumansareguidedbysocialemotions.Inthewildtheyareaco-operativegroup-livingspecies.Suchco-operationislikelytobestableonlywheneachanimalfeelsitisnotbeingcheated.Feelingsofrighteousndignationitseemsarenotthepreserveofpeoplealone.Refusingalesserrewardcompletelymakesthesefeelingsabundantlycleartoothermembersofthegroup.Howeverwhethersuchasenseoffairnessevolvedindependentlyincapuchinsandhumansorwhetheritstemsfromthecommonancestorthatthespecieshad35millionyearsagoisasyetanunansweredquestion. Femalecapuchinmonkeyswerechosenfortheresearchmostprobablybecausetheyare
Personalityistoalargeextentinherent―A-typeparentsusuallybringaboutA-typeoffspring.Buttheenvironmentmustalsohaveaprofoundeffectsinceifcompetitionisimportanttotheparentsitislikelytobecomeamajorfactorinthelivesoftheirchildren. OneplacewherechildrensoakupAcharacteristicsisschoolwhichisbyitsverynatureahighlycompetitiveinstitution.Toomanyschoolsadoptthewinatallcostsmoralstandardandmeasuretheirsuccessbysportingachievements.Thecurrentpassionformakingchildrencompeteagainsttheirclassmatesoragainsttheclockproducesatwo-layersysteminwhichcompetitiveAtypesseeminsomewaybetterthantheirBtypefellows.Beingtookeentowincanhavedangerousconsequences:rememberthatPheidippidesthefirstmarathonrunnerdroppeddeadsecondsaftersaying:Rejoiceweconquer! Byfartheworstformofcompetitioninschoolsisthedisproportionateemphasisonexaminations.Itisarareschoolthatallowspupilstoconcentrateonthosethingstheydowell.Themeritsofcompetitionbyexaminationaresomewhatquestionablebutcompetitioninthecertainknowledgeoffailureispositivelyharmful. ObviouslyitisneitherpracticalnordesirablethatallAyoungsterschangeintoB’’s.Theworldneedstypesandschoolshaveanimportantdutytotrytofitachild’’spersonalitytohispossiblefutureemployment.Itistopmanagement. Ifthepreoccupationofschoolswithacademicworkwaslessenedmoretimemightbespentteachingchildrensurervalues.Perhapsselectionforthecaringprofessionsespeciallymedicinecouldbemadelessbygoodgradesinchemistryandmorebysuchconsiderationsassensitivityandsympathy.ItissurelyamistaketochooseourdoctorsexclusivelyfromAtypestock.B’’sareimportantandshouldbeencouraged. AccordingtothepassageA-typeindividualsareusually________________.
Ifyouintendusinghumorinyourtalktomakepeoplesmileyoumustknowhowtoidentifysharedexperiencesandproblems.Yourhumormustberelevanttotheaudienceandshouldhelptoshowthemthatyouareoneofthemorthatyouunderstandtheirsituationandareinsympathywiththeirpointofview.Dependingonwhomyouareaddressingtheproblemswillbedifferent.Ifyouaretalkingtoagroupofmanagersyoumayrefertothedisorganizedmethodsoftheirsecretaries;alternativelyifyouareaddressingsecretariesyoumaywanttocommentontheirdisorganizedbosses. HereisanexamplewhichIheardatanurses’’conventionofastorywhichworkswellbecausetheaudienceallsharedthesameviewofdoctors.AmanarrivesinheavenandisbeingshownaroundbySt.Peter.Heseeswonderfulaccommodationsbeautifulgardenssunnyweatherandsoon.Everyoneisverypeacefulpoliteandfriendlyuntilwaitinginalineforlunchthenewarrivalissuddenlypushedasidebyamaninawhitecoatwhorushestotheheadofthelinegrabshisfoodandstompsovertoatablebyhimself.WhoisthatthenewarrivalaskedSt.Peter.Ohthat’’sGodcamethereplybutsometimeshethinkshe’’sadoctor. Ifyouarepartofthegroupwhichyouareaddressingyouwillbeinapositiontoknowtheexperiencesandproblemswhicharecommontoallofyouandit’’11beappropriateforyoutomakeapassingremarkabouttheinediblecanteenfoodorthechairman’’snotoriousbadtasteinties.Withotheraudiencesyoumustn’’tattempttocutinwithhumorastheywillresentanoutsidermakingdisparagingremarksabouttheircanteenortheirchairman.YouwillbeonsafergroundifyousticktoscapegoatslikethePostOfficeorthetelephonesystem. Ifyoufeelawkwardbeinghumorousyoumustpracticesothatitbecomesmorenatural.Includeafewcasualandapparentlyoff-the-cuffremarkswhichyoucandeliverinarelaxedandunforcedmanner.Oftenit’’sthedeliverywhichcausestheaudiencetosmilesospeakslowlyandrememberthataraisedeyebroworanunbelievinglookmayhelptoshowthatyouaremakingalight-heartedremark. Lookforthehumor.Itoftencomesfromtheunexpected.AtwistonafamiliarquoteIfatfirstyoudon’’tsucceedgiveuporaplayonwordsoronasituation.Searchforexaggerationandunderstatements.Lookatyourtalkandpickoutafewwordsorsentenceswhichyoucanturnaboutandinjectwithhumor. Thejokeaboutdoctorsimpliesthatintheeyesofnursestheyare
Everybodylovesafatpayrise.Yetpleasureatyourowncanvanishifyoulearnthatacolleaguehasbeengivenabiggerone.Indeedifhehasareputationforslackingyoumightevenbeoutraged.Suchbehaviourisregardedasalltoohumanwiththeunderlyingassumptionthatotheranimalswouldnotbecapableofthisfinelydevelopedsenseofgrievance.ButastudybySarahBrosnanandFransdeWaalofEmoryUniversityinAtlantaGeorgiawhichhasjustbeenpublishedinNaturesuggeststhatitisalltoomonkeyaswell. Theresearchersstudiedthebehaviouroffemalebrowncapuchinmonkeys.Theylookcute.Theyaregood-naturedco-operativecreaturesandtheysharetheirfoodreadily.Aboveallliketheirfemalehumancounterpartstheytendtopaymuchcloserattentiontothevalueofgoodsandservicesthanmales. SuchcharacteristicsmakethemperfectcandidatesforDr.Brosnan’’sandDr.deWaal’’sstudy.Theresearchersspenttwoyearsteachingtheirmonkeystoexchangetokensforfood.Normallythemonkeyswerehappyenoughtoexchangepiecesofrockforslicesofcucumber.Howeverwhentwomonkeyswereplacedinseparatebutadjoiningchamberssothateachcouldobservewhattheotherwasgettinginreturnforitsrocktheirbehaviourbecamemarkedlydifferent. Intheworldofcapuchinsgrapesareluxurygoodsandmuchpreferabletocucumbers.Sowhenonemonkeywashandedagrapeinexchangeforhertokenthesecondwasreluctanttohandhersoverforamerepieceofcucumber.Andifonereceivedagrapewithouthavingtoprovidehertokeninexchangeatalltheothereithertossedherowntokenattheresearcheroroutofthechamberorrefusedtoacceptthesliceofcucumber.Indeedthemerepresenceofagrapeintheotherchamberwithoutanactualmonkeytoeatitwasenoughtoinduceresentmentinafemalecapuchin. Theresearcherssuggestthatcapuchinmonkeyslikehumansareguidedbysocialemotions.Inthewildtheyareaco-operativegroup-livingspecies.Suchco-operationislikelytobestableonlywheneachanimalfeelsitisnotbeingcheated.Feelingsofrighteousndignationitseemsarenotthepreserveofpeoplealone.Refusingalesserrewardcompletelymakesthesefeelingsabundantlycleartoothermembersofthegroup.Howeverwhethersuchasenseoffairnessevolvedindependentlyincapuchinsandhumansorwhetheritstemsfromthecommonancestorthatthespecieshad35millionyearsagoisasyetanunansweredquestion. Intheopeningparagraphtheauthorintroduceshistopicby
It’’shardlynewsanymorethatAmericansarejusttoofat.Aquicklookaroundthemallthebeachorthecrowdatanybaseballgamewillleavenoroomfordoubt:ourindividualweightproblemshavebecomeanationalcrisis.Evensotheactualnumbersareshocking.Fullytwo-thirdsofU.S.adultsareofficiallyoverweightandabouthalfofthosehavegraduatedtofull-blownobesity. Itwouldn’’tbesuchabigdealiftheproblemweresimpleaesthetic.Butexcesspoundagetakesaterribletollonthehumanbody.significantlyincreasingtheriskofheartdiseasehighbloodpressurediabetesinfertilityandmanyformsofcancer.Thetotalmedicalbillforillnessesrelatedtoobesityis$117billionayear-andclimbing-andtheJournaloftheAmericanMedicalAssociationreportedthatpoordietandphysicalinactivitycouldsoonovertaketobaccoastheleadingcauseofpreventabledeathintheU.S. WhyisithappeningTheobviousalmosttrivialansweristhatweeattoomuchhigh-caloriefoodanddon’’tburnitoffwithenoughexercise.Ifonlywecouldchangethosehabitstheproblemwouldgoaway.Butclearlyitisn’’tthateasy.Americanspourscoresofbillionsofdollarseveryyearintoweight-lossproductsandhealth-clubmemberships.Foodanddrugcompaniesspendevenmoretryingtofindamagicfoodordrugthatwillmeltthepoundsaway.Yetthenation’’scollectivewaistlinejustkeepsgrowing. It’’snaturaltotrytofindsomethingtoblame-fast-foodjointsorfoodmanufacturersorevenourselvesforhavingtoolittlewillpower.Buttheultimatereasonforobesitymayberooteddeepwithinourgenes.Obedienttotheinevitablelawsofevolutionthehumanraceadaptedovermillionsofyearstolivinginaworldofscarcitywhereitpaidtoeateverygood-tastingthinginsightwhenyoucouldfindit. Althoughourphysiologyhasstayedprettymuchthesameforthepast50000yearsorsowehumanshaveutterlytransformedourenvironment.Overthepastcenturyespeciallytechnologyhasalmostcompletelyremovedphysicalexercisefromtheday-to-daylivesofmostAmericans.Atthesametimeithasfilledsupermarketshelveswithcheapmass-producedgood-tastingfoodthatispackedwithcalories.AndfinallytechnologyhasallowedadvertiserstodeliverconstantvirtuallyirresistiblemessagesthatsayEatthisnowtoeveryoneoldenoughtowatchTV. ThisartificialenvironmentismostpervasiveintheU.S.andotherindustrializedcountriesandthat’’sexactlywherethefatcrisisismostacute. Fatcrisisseemstoresultchieflyfrom
Ifyouintendusinghumorinyourtalktomakepeoplesmileyoumustknowhowtoidentifysharedexperiencesandproblems.Yourhumormustberelevanttotheaudienceandshouldhelptoshowthemthatyouareoneofthemorthatyouunderstandtheirsituationandareinsympathywiththeirpointofview.Dependingonwhomyouareaddressingtheproblemswillbedifferent.Ifyouaretalkingtoagroupofmanagersyoumayrefertothedisorganizedmethodsoftheirsecretaries;alternativelyifyouareaddressingsecretariesyoumaywanttocommentontheirdisorganizedbosses. HereisanexamplewhichIheardatanurses’’conventionofastorywhichworkswellbecausetheaudienceallsharedthesameviewofdoctors.AmanarrivesinheavenandisbeingshownaroundbySt.Peter.Heseeswonderfulaccommodationsbeautifulgardenssunnyweatherandsoon.Everyoneisverypeacefulpoliteandfriendlyuntilwaitinginalineforlunchthenewarrivalissuddenlypushedasidebyamaninawhitecoatwhorushestotheheadofthelinegrabshisfoodandstompsovertoatablebyhimself.WhoisthatthenewarrivalaskedSt.Peter.Ohthat’’sGodcamethereplybutsometimeshethinkshe’’sadoctor. Ifyouarepartofthegroupwhichyouareaddressingyouwillbeinapositiontoknowtheexperiencesandproblemswhicharecommontoallofyouandit’’11beappropriateforyoutomakeapassingremarkabouttheinediblecanteenfoodorthechairman’’snotoriousbadtasteinties.Withotheraudiencesyoumustn’’tattempttocutinwithhumorastheywillresentanoutsidermakingdisparagingremarksabouttheircanteenortheirchairman.YouwillbeonsafergroundifyousticktoscapegoatslikethePostOfficeorthetelephonesystem. Ifyoufeelawkwardbeinghumorousyoumustpracticesothatitbecomesmorenatural.Includeafewcasualandapparentlyoff-the-cuffremarkswhichyoucandeliverinarelaxedandunforcedmanner.Oftenit’’sthedeliverywhichcausestheaudiencetosmilesospeakslowlyandrememberthataraisedeyebroworanunbelievinglookmayhelptoshowthatyouaremakingalight-heartedremark. Lookforthehumor.Itoftencomesfromtheunexpected.AtwistonafamiliarquoteIfatfirstyoudon’’tsucceedgiveuporaplayonwordsoronasituation.Searchforexaggerationandunderstatements.Lookatyourtalkandpickoutafewwordsorsentenceswhichyoucanturnaboutandinjectwithhumor. Toachievethedesiredresulthumorousstoriesshouldbedelivered
Industrialsafetydoesnotjusthappen.Companies________lowaccidentratesplantheirsafetyprogramsworkhardtoorganizethemandcontinueworkingtokeepthem________andactive.Whentheworkiswelldonea________ofaccident-freeoperationsisestablished________timelostduetoinjuriesiskeptataminimum. Successfulsafetyprogramsmay______greatlyintheemphasisplacedoncertainaspectsoftheprogram.Someplacegreatemphasisonmechanicalguarding.Othersstresssafeworkpracticesby______rolesorregulations.______othersdependonanemotionalappealtotheworker.Buttherearecertainbasicideasthatmustbeusedineveryprogramifmaximumresultsaretobeobtained. Therecanbenoquestionaboutthevalueofasafetyprogram.Fromafinancialstandpointalonesafety________.Thefewertheinjury________thebettertheworkman’’sinsurancerate.Thismaymeanthedifferencebetweenoperatingat________orataloss.
Financialengineersdon’’twearwhitelabcoats.Theydon’’texperimentonratsorperformgaschromatography气相层析.Theirrawmaterial-money-isn’’tasshowyaswhatbiologistsandphysicistsinvestigate.Buttheinnovationstheyproducewillcontributejustasmuchtoeconomicgrowth. Maybemoreinfactbecausewithoutthescienceoffinanceallothersciencesarejustabunchofneatconcepts.Ideasbegintotributetohumanbettermentwhenthey’’refinanced-byventurecapitalstockofferingsloansorbuyouts.Asmoothlyoperatingfinancialsystemshowersmoneyongoodideas.Equallyimportantitcutsofffundingtotiredideasandtiredcompaniessotheirassetscanbeemployedmoreefficientlyelsewhere. Inthe21stcenturyeconomyinnovationinfinancewillincreaseinconcertwiththeincreaseincompetition.Partlybecauseofderegulationandglobalizationcompetitionshouldgettougherandmarginsthinner.Asproductssuchashomemortgageloansbecomecommoditizedfinancial-servicecompanieswillbeforcedtogetmorecreative. Financialtechnologywillkeepfeedingoffinformationtechnology.Thesecrettosuccesswillbeastrongsoftwareplatformwhichwilllowerthecostofgeneralserviceswhilemakingitpossibletocreatehigh-marginvariationsaswell.Afewcompaniesthatgetitrightcanspinawayfromtherestandbecomestrongerandstronger. Inthenewworldoffinancesizecounts.Bigcompaniesenjoyeconomiesofscaleandnamerecognitionandtheycanbesaferbecausetheirbetsarespreadacrossmoreregionsandmarketsegments.ThevalueofU.S.bankmergersinthefirsthalfof1998wasgreaterthanthatofthethreepreviousyearscombined.Themergersareoccurringacrossindustriesaswell. Attheotherextremewillbespecialiststhatsurvivebydoingonethingeitherverycheaplyorexceptionallywell.Byofferinglowerpricesorbetterservicespecialistswilldisciplinethefinancialsupermarkets;thebigguysknowtheircustomerscanwalkawayiftheygetarawdeal.Thereisnowaywearegoingtomaximizeashort-termtransactionalbenefitattheriskofdestroyingalong-termrelationshipsaysChaseManhattanCorp.Vice-ChairmanJosephG.Sponholz. Predictablythebiggestwinnersfromfinancialinnovationwillbecompaniesandfamiliesthathavecomplexfinances.Banksalreadyshowsignsoflosinginterestinpeoplewhowantjustplaincheckingaccounts. Butasincomesandwealthrisemorepeoplewillfindthemselvesthrustintotheroleofassetmanagers.Businessestoowillhavetobecomemoresophisticated-ifonlytokeeppacewithfinanciallyinnovativerivals. Intheabsenceoffinancialsupportallscientificconcepts
DoanimalshaverightsThisishowthequestionisusuallyput.Itsoundslikeausefulground-clearingwaytostart.71.Actuallyitisn’’tbecauseitassumesthatthereisanagreedaccountofhumanfightswhichissomethingtheworlddoesnothave. Ononeviewofrightstobesureitnecessarilyfollowsthatanimalshavenone.72.Somephilosophersarguethatrightsexistonlywithinasocialcontractaspartofanexchangeofdutiesandentitlements.Thereforeanimalscannothaverights.Theideaofpunishingatigerthatkillssomebodyisabsurdforexactlythesamereasonsoistheideathattigershaverights.Howeverthisisonlyoneaccountandbynomeansanuncontestedone.Itdeniesrightsnotonlytoanimalsbutalsotosomepeople―forinstancetoinfantsthementallyincapableandfuturegenerations.Inadditionitisunclearwhatforceacontractcanhaveforpeoplewhoneverconsentedtoit:howdoyoureplytosomebodywhosaysIdon’’tlikethiscontract Thepointisthis:withoutagreementontherightsofpeoplearguingabouttherightsofanimalsisfruitless.73.Itleadsthediscussiontoextremesattheoutset:itinvitesyoutothinkthatanimalsshouldbetreatedeitherwiththeconsiderationhumansextendtootherhumansorwithnoconsiderationatall.Thisisafalsechoice.Bettertostartwithanothermorefundamentalquestion:isthewaywetreatanimalsamoralissueatall Manydenyit.74.Arguingfromtheviewthathumansaredifferentfromanimalsineveryrelevantrespectextremistsofthiskindthinkthatanimalslieoutsidetheareaofmoralchoice.Anyregardforthesufferingofanimalsisseenatamistake―asentimentaldisplacementoffeelingthatshouldproperlybedirectedtootherhumans. Thisviewwhichholdsthattorturingamonkeyismorallyequivalenttochoppingwoodmayseembravelylogical.Infactitissimplyshallow:theconfusedcentreisrighttorejectit.Themostelementaryformofmoralreasoning―theethicalequivalentoflearningtocrawl―istoweighother’’sinterestsagainstone’’sown.Thisinturnrequiressympathyandimagination:withoutwhichthereisnocapacityformoralthought.Toseeananimalinpainisenoughformosttoengagesympathy.75.Whenthathappensitisnotamistake:itismankind’’sinstinctformoralreasoninginactionaninstinctthatshouldbeencouragedratherthanlaughedat.
Whatoursocietysuffersfrommosttodayistheabsenceofconsensusaboutwhatitandlifeinitoughttobe.Suchconsensuscannotbegainedfromsociety’’spresentstageorfromfantasiesaboutwhatitoughttobe.Forthatthepresentistoocloseandtoodiversifiedandthefuturetoouncertaintomakebelievableclaimsaboutit.AconsensusinthepresenthencecanbeachievedonlythroughasharedunderstandingofthepastasHomer’’sepics史诗informedthosewholivedcenturieslaterwhatitmeanttobeGreekandbywhatimagesandidealstheyweretolivetheirlivesandorganizetheirsocieties. Mostsocietiesderiveconsensusfromalonghistoryalanguagealltheirownacommonreligioncommonancestry.Themythsbywhichtheylivearebasedonallofthese.ButtheUnitedStatesisacountryofimmigrantscomingfromagreatvarietyofnations.Latelyithasbeenemphasizedthatanasocialnarcissistic自我陶醉的personalityhasbecomecharacteristicofAmericansandthatitisthistypeofpersonalitythatmakesforthelackofwell-beingbecauseitpreventsusfromachievingconsensusthatwouldcounteractatendencytowithdrawintoprivateworlds.InhisstudyofnarcissismChristopherLaschsaysthatmodernmantorturedbyself-consciousnessturnstonewtherapiesnottofreehimselfofhispersonalworriesbuttofindmeaningandpurposeinlifetofindsomethingtolivefor.Thereiswidespreaddistressbecausenationalmoralehasdeclinedandwehavelostanearliersenseofnationalvisionandpurpose. Contrarytorigidreligionsorpoliticalbeliefsasarefoundintotalitarian极权主义的societiesourcultureisoneofgreatindividualdifferencesatleastinprincipleandintheory.Butthisleadstodisunityevenchaos.Americansbelieveinthevalueofdiversitybutjustbecauseoursisasocietybasedonindividualdiversityitneedsconsensusaboutsomedominatingideasmorethansocietiesbasedonuniformoriginoftheircitizens.Henceifwearetohaveconsensusitmustbebasedonamyth―avision―aboutacommonexperienceaconquestthatmadeusAmericansasthemythabouttheconquestofTroyformedtheGreeks.Onlyacommonmythcanofferrelieffromthefearthatlifeiswithoutmeaningorpurpose.Mythspermitustoexamineourplaceintheworldbycomparingittoasharedidea.Mythsaresharedfantasiesthatformthetiethatbindstheindividualtoothermembersofhisgroup.Suchmythshelptowardofffeelingsofisolationguiltanxietyandpurposelessness―inshorttheycombatisolationandthebreakdownofsocialstandardsandvalues. Homer’’sepicsmentionedinParagraph1exemplifiesthefactthat
Thatexperiencesinfluencesubsequentbehaviourisevidenceofanobviousbutneverthelessremarkableactivitycalledremembering.Learningcouldnotoccurwithoutthefunctionpopularlynamedmemory.Constantpracticehassuchaneffectonmemoryastoleadtoskilfulperformanceonthepianotorecitationofapoemandeventoreadingandunderstandingthesewords.So-calledintelligentbehaviourdemandsmemoryrememberingbeingaprimaryrequirementforreasoning.Theabilitytosolveanyproblemoreventorecognizethataproblemexistsdependsonmemory.Typicallythedecisiontocrossastreetisbasedonrememberingmanyearlierexperiences. Practiceorreviewtendstobuildandmaintainmemoryforataskorforanylearnedmaterial.Overaperiodofnopracticewhathasbeenlearnedtendstobeforgotten;andtheadaptiveconsequencesmaynotseemobvious.Yetdramaticinstancesofsuddenforgettingcanbeseentobeadaptive.Inthissensetheabilitytoforgetcanbeinterpretedtohavesurvivedthroughaprocessofnaturalselectioninanimals.Indeedwhenone’’smemoryofanemotionallypainfulexperienceleadstoseriousanxietyforgettingmayproducerelief.Neverthelessanevolutionaryinterpretationmightmakeitdifficulttounderstandhowthecommonlygradualprocessofforgettingsurvivednaturalselection. Inthinkingabouttheevolutionofmemorytogetherwithallitspossibleaspectsitishelpfultoconsiderwhatwouldhappenifmemoriesfailedtofade.Forgettingclearlyaidsorientationintimesinceoldmemoriesweakenandthenewtendtostandoutprovidingcluesforinferringduration.Withoutforgettingadaptiveabilitywouldsuffer;forexamplelearnedbehaviourthatmighthavebeencorrectadecadeagomaynolongerbe.Casesarerecordedofpeoplewhobyordinarystandardsforgotsolittlethattheireverydayactivitieswerefullofconfusion.Thusforgettingseemstoservethesurvivaloftheindividualandthespecies. Anotherlineofthoughtassumesamemorystoragesystemoflimitedcapacitythatprovidesadaptiveflexibilityspecificallythroughforgetting.Inthisviewcontinualadjustmentsaremadebetweenlearningormemorystorageinputandforgettingoutput.Indeedthereisevidencethattherateatwhichindividualsforgetisdirectlyrelatedtohowmuchtheyhavelearned.Suchdataoffergrosssupportofcontemporarymodelsofmemorythatassumeaninput-outputbalance. Inthisarticletheauthortriestointerpretthefunctionof________________.
UntilrecentlymosthistoriansspokeverycriticallyoftheIndustrialRevolution.They________thatinthelongrunindustrializationgreatlyraisedthestandardoflivingforthe________man.Buttheyinsistedthatits________resultsduringtheperiodfrom1750to1850werewidespreadpovertyandmiseryforthe________oftheEnglishpopulation.______contrasttheysawintheprecedinghundredyearsfrom1650to1750whenEnglandwasstilla______agriculturalcountryaperiodofgreatabundanceandprosperity. Thisview______isgenerallythoughttobewrong.Specialists________historyandeconomicshave________twothings:thattheperiodfrom1650to1750was________bygreatpovertyandthatindustrializationcertainlydidnotworsenandmayhaveactuallyimprovedtheconditionsforthemajorityofthepopulace.
Industrialsafetydoesnotjusthappen.Companies________lowaccidentratesplantheirsafetyprogramsworkhardtoorganizethemandcontinueworkingtokeepthem________andactive.Whentheworkiswelldonea________ofaccident-freeoperationsisestablished________timelostduetoinjuriesiskeptataminimum. Successfulsafetyprogramsmay______greatlyintheemphasisplacedoncertainaspectsoftheprogram.Someplacegreatemphasisonmechanicalguarding.Othersstresssafeworkpracticesby______rolesorregulations.______othersdependonanemotionalappealtotheworker.Buttherearecertainbasicideasthatmustbeusedineveryprogramifmaximumresultsaretobeobtained. Therecanbenoquestionaboutthevalueofasafetyprogram.Fromafinancialstandpointalonesafety________.Thefewertheinjury________thebettertheworkman’’sinsurancerate.Thismaymeanthedifferencebetweenoperatingat________orataloss.
DoanimalshaverightsThisishowthequestionisusuallyput.Itsoundslikeausefulground-clearingwaytostart.71.Actuallyitisn’’tbecauseitassumesthatthereisanagreedaccountofhumanfightswhichissomethingtheworlddoesnothave. Ononeviewofrightstobesureitnecessarilyfollowsthatanimalshavenone.72.Somephilosophersarguethatrightsexistonlywithinasocialcontractaspartofanexchangeofdutiesandentitlements.Thereforeanimalscannothaverights.Theideaofpunishingatigerthatkillssomebodyisabsurdforexactlythesamereasonsoistheideathattigershaverights.Howeverthisisonlyoneaccountandbynomeansanuncontestedone.Itdeniesrightsnotonlytoanimalsbutalsotosomepeople―forinstancetoinfantsthementallyincapableandfuturegenerations.Inadditionitisunclearwhatforceacontractcanhaveforpeoplewhoneverconsentedtoit:howdoyoureplytosomebodywhosaysIdon’’tlikethiscontract Thepointisthis:withoutagreementontherightsofpeoplearguingabouttherightsofanimalsisfruitless.73.Itleadsthediscussiontoextremesattheoutset:itinvitesyoutothinkthatanimalsshouldbetreatedeitherwiththeconsiderationhumansextendtootherhumansorwithnoconsiderationatall.Thisisafalsechoice.Bettertostartwithanothermorefundamentalquestion:isthewaywetreatanimalsamoralissueatall Manydenyit.74.Arguingfromtheviewthathumansaredifferentfromanimalsineveryrelevantrespectextremistsofthiskindthinkthatanimalslieoutsidetheareaofmoralchoice.Anyregardforthesufferingofanimalsisseenatamistake―asentimentaldisplacementoffeelingthatshouldproperlybedirectedtootherhumans. Thisviewwhichholdsthattorturingamonkeyismorallyequivalenttochoppingwoodmayseembravelylogical.Infactitissimplyshallow:theconfusedcentreisrighttorejectit.Themostelementaryformofmoralreasoning―theethicalequivalentoflearningtocrawl―istoweighother’’sinterestsagainstone’’sown.Thisinturnrequiressympathyandimagination:withoutwhichthereisnocapacityformoralthought.Toseeananimalinpainisenoughformosttoengagesympathy.75.Whenthathappensitisnotamistake:itismankind’’sinstinctformoralreasoninginactionaninstinctthatshouldbeencouragedratherthanlaughedat.
It’’shardlynewsanymorethatAmericansarejusttoofat.Aquicklookaroundthemallthebeachorthecrowdatanybaseballgamewillleavenoroomfordoubt:ourindividualweightproblemshavebecomeanationalcrisis.Evensotheactualnumbersareshocking.Fullytwo-thirdsofU.S.adultsareofficiallyoverweightandabouthalfofthosehavegraduatedtofull-blownobesity. Itwouldn’’tbesuchabigdealiftheproblemweresimpleaesthetic.Butexcesspoundagetakesaterribletollonthehumanbody.significantlyincreasingtheriskofheartdiseasehighbloodpressurediabetesinfertilityandmanyformsofcancer.Thetotalmedicalbillforillnessesrelatedtoobesityis$117billionayear-andclimbing-andtheJournaloftheAmericanMedicalAssociationreportedthatpoordietandphysicalinactivitycouldsoonovertaketobaccoastheleadingcauseofpreventabledeathintheU.S. WhyisithappeningTheobviousalmosttrivialansweristhatweeattoomuchhigh-caloriefoodanddon’’tburnitoffwithenoughexercise.Ifonlywecouldchangethosehabitstheproblemwouldgoaway.Butclearlyitisn’’tthateasy.Americanspourscoresofbillionsofdollarseveryyearintoweight-lossproductsandhealth-clubmemberships.Foodanddrugcompaniesspendevenmoretryingtofindamagicfoodordrugthatwillmeltthepoundsaway.Yetthenation’’scollectivewaistlinejustkeepsgrowing. It’’snaturaltotrytofindsomethingtoblame-fast-foodjointsorfoodmanufacturersorevenourselvesforhavingtoolittlewillpower.Buttheultimatereasonforobesitymayberooteddeepwithinourgenes.Obedienttotheinevitablelawsofevolutionthehumanraceadaptedovermillionsofyearstolivinginaworldofscarcitywhereitpaidtoeateverygood-tastingthinginsightwhenyoucouldfindit. Althoughourphysiologyhasstayedprettymuchthesameforthepast50000yearsorsowehumanshaveutterlytransformedourenvironment.Overthepastcenturyespeciallytechnologyhasalmostcompletelyremovedphysicalexercisefromtheday-to-daylivesofmostAmericans.Atthesametimeithasfilledsupermarketshelveswithcheapmass-producedgood-tastingfoodthatispackedwithcalories.AndfinallytechnologyhasallowedadvertiserstodeliverconstantvirtuallyirresistiblemessagesthatsayEatthisnowtoeveryoneoldenoughtowatchTV. ThisartificialenvironmentismostpervasiveintheU.S.andotherindustrializedcountriesandthat’’sexactlywherethefatcrisisismostacute. Theauthorwarnsthatoverweighthas
Outline: 1importanceofgoodhealth 2waystokeepfit 3myownpractices
Personalityistoalargeextentinherent―A-typeparentsusuallybringaboutA-typeoffspring.Buttheenvironmentmustalsohaveaprofoundeffectsinceifcompetitionisimportanttotheparentsitislikelytobecomeamajorfactorinthelivesoftheirchildren. OneplacewherechildrensoakupAcharacteristicsisschoolwhichisbyitsverynatureahighlycompetitiveinstitution.Toomanyschoolsadoptthewinatallcostsmoralstandardandmeasuretheirsuccessbysportingachievements.Thecurrentpassionformakingchildrencompeteagainsttheirclassmatesoragainsttheclockproducesatwo-layersysteminwhichcompetitiveAtypesseeminsomewaybetterthantheirBtypefellows.Beingtookeentowincanhavedangerousconsequences:rememberthatPheidippidesthefirstmarathonrunnerdroppeddeadsecondsaftersaying:Rejoiceweconquer! Byfartheworstformofcompetitioninschoolsisthedisproportionateemphasisonexaminations.Itisarareschoolthatallowspupilstoconcentrateonthosethingstheydowell.Themeritsofcompetitionbyexaminationaresomewhatquestionablebutcompetitioninthecertainknowledgeoffailureispositivelyharmful. ObviouslyitisneitherpracticalnordesirablethatallAyoungsterschangeintoB’’s.Theworldneedstypesandschoolshaveanimportantdutytotrytofitachild’’spersonalitytohispossiblefutureemployment.Itistopmanagement. Ifthepreoccupationofschoolswithacademicworkwaslessenedmoretimemightbespentteachingchildrensurervalues.Perhapsselectionforthecaringprofessionsespeciallymedicinecouldbemadelessbygoodgradesinchemistryandmorebysuchconsiderationsassensitivityandsympathy.ItissurelyamistaketochooseourdoctorsexclusivelyfromAtypestock.B’’sareimportantandshouldbeencouraged. Theselectionofmedicalprofessionalsarecurrentlybasedon________________.
. Yourmobilephoneismissing.Writeanoticelookingforitwhichshouldinclude: 1detaileddescriptionofthephone 2timeandplaceofmissingitand 3waytocontactandreward. Youshouldwriteabout100wordsonANSWERSHEET2.Donotsignyournameattheendofthenotice.UseLiMinginstead.Youdonotneedtowritetheaddress.10pionts
Thatexperiencesinfluencesubsequentbehaviourisevidenceofanobviousbutneverthelessremarkableactivitycalledremembering.Learningcouldnotoccurwithoutthefunctionpopularlynamedmemory.Constantpracticehassuchaneffectonmemoryastoleadtoskilfulperformanceonthepianotorecitationofapoemandeventoreadingandunderstandingthesewords.So-calledintelligentbehaviourdemandsmemoryrememberingbeingaprimaryrequirementforreasoning.Theabilitytosolveanyproblemoreventorecognizethataproblemexistsdependsonmemory.Typicallythedecisiontocrossastreetisbasedonrememberingmanyearlierexperiences. Practiceorreviewtendstobuildandmaintainmemoryforataskorforanylearnedmaterial.Overaperiodofnopracticewhathasbeenlearnedtendstobeforgotten;andtheadaptiveconsequencesmaynotseemobvious.Yetdramaticinstancesofsuddenforgettingcanbeseentobeadaptive.Inthissensetheabilitytoforgetcanbeinterpretedtohavesurvivedthroughaprocessofnaturalselectioninanimals.Indeedwhenone’’smemoryofanemotionallypainfulexperienceleadstoseriousanxietyforgettingmayproducerelief.Neverthelessanevolutionaryinterpretationmightmakeitdifficulttounderstandhowthecommonlygradualprocessofforgettingsurvivednaturalselection. Inthinkingabouttheevolutionofmemorytogetherwithallitspossibleaspectsitishelpfultoconsiderwhatwouldhappenifmemoriesfailedtofade.Forgettingclearlyaidsorientationintimesinceoldmemoriesweakenandthenewtendtostandoutprovidingcluesforinferringduration.Withoutforgettingadaptiveabilitywouldsuffer;forexamplelearnedbehaviourthatmighthavebeencorrectadecadeagomaynolongerbe.Casesarerecordedofpeoplewhobyordinarystandardsforgotsolittlethattheireverydayactivitieswerefullofconfusion.Thusforgettingseemstoservethesurvivaloftheindividualandthespecies. Anotherlineofthoughtassumesamemorystoragesystemoflimitedcapacitythatprovidesadaptiveflexibilityspecificallythroughforgetting.Inthisviewcontinualadjustmentsaremadebetweenlearningormemorystorageinputandforgettingoutput.Indeedthereisevidencethattherateatwhichindividualsforgetisdirectlyrelatedtohowmuchtheyhavelearned.Suchdataoffergrosssupportofcontemporarymodelsofmemorythatassumeaninput-outputbalance. Accordingtothepassageifapersonneverforgot________________.
Everybodylovesafatpayrise.Yetpleasureatyourowncanvanishifyoulearnthatacolleaguehasbeengivenabiggerone.Indeedifhehasareputationforslackingyoumightevenbeoutraged.Suchbehaviourisregardedasalltoohumanwiththeunderlyingassumptionthatotheranimalswouldnotbecapableofthisfinelydevelopedsenseofgrievance.ButastudybySarahBrosnanandFransdeWaalofEmoryUniversityinAtlantaGeorgiawhichhasjustbeenpublishedinNaturesuggeststhatitisalltoomonkeyaswell. Theresearchersstudiedthebehaviouroffemalebrowncapuchinmonkeys.Theylookcute.Theyaregood-naturedco-operativecreaturesandtheysharetheirfoodreadily.Aboveallliketheirfemalehumancounterpartstheytendtopaymuchcloserattentiontothevalueofgoodsandservicesthanmales. SuchcharacteristicsmakethemperfectcandidatesforDr.Brosnan’’sandDr.deWaal’’sstudy.Theresearchersspenttwoyearsteachingtheirmonkeystoexchangetokensforfood.Normallythemonkeyswerehappyenoughtoexchangepiecesofrockforslicesofcucumber.Howeverwhentwomonkeyswereplacedinseparatebutadjoiningchamberssothateachcouldobservewhattheotherwasgettinginreturnforitsrocktheirbehaviourbecamemarkedlydifferent. Intheworldofcapuchinsgrapesareluxurygoodsandmuchpreferabletocucumbers.Sowhenonemonkeywashandedagrapeinexchangeforhertokenthesecondwasreluctanttohandhersoverforamerepieceofcucumber.Andifonereceivedagrapewithouthavingtoprovidehertokeninexchangeatalltheothereithertossedherowntokenattheresearcheroroutofthechamberorrefusedtoacceptthesliceofcucumber.Indeedthemerepresenceofagrapeintheotherchamberwithoutanactualmonkeytoeatitwasenoughtoinduceresentmentinafemalecapuchin. Theresearcherssuggestthatcapuchinmonkeyslikehumansareguidedbysocialemotions.Inthewildtheyareaco-operativegroup-livingspecies.Suchco-operationislikelytobestableonlywheneachanimalfeelsitisnotbeingcheated.Feelingsofrighteousndignationitseemsarenotthepreserveofpeoplealone.Refusingalesserrewardcompletelymakesthesefeelingsabundantlycleartoothermembersofthegroup.Howeverwhethersuchasenseoffairnessevolvedindependentlyincapuchinsandhumansorwhetheritstemsfromthecommonancestorthatthespecieshad35millionyearsagoisasyetanunansweredquestion. Whatcanweinferfromthelastparagraph
UntilrecentlymosthistoriansspokeverycriticallyoftheIndustrialRevolution.They________thatinthelongrunindustrializationgreatlyraisedthestandardoflivingforthe________man.Buttheyinsistedthatits________resultsduringtheperiodfrom1750to1850werewidespreadpovertyandmiseryforthe________oftheEnglishpopulation.______contrasttheysawintheprecedinghundredyearsfrom1650to1750whenEnglandwasstilla______agriculturalcountryaperiodofgreatabundanceandprosperity. Thisview______isgenerallythoughttobewrong.Specialists________historyandeconomicshave________twothings:thattheperiodfrom1650to1750was________bygreatpovertyandthatindustrializationcertainlydidnotworsenandmayhaveactuallyimprovedtheconditionsforthemajorityofthepopulace.
MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonablepricestherebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlabourandisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuchthepriceofyourtelevisionlicencewouldneedtobedoubledandtravelbybusortubewouldcost20percentmore. Andperhapsmostimportantofalladvertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenActsofParliamentgovernthetermsofadvertisingnoregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlongformercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.IfyouseeanarticleconsistentlyadvertiseditisthesurestproofIknowthatthearticledoeswhatisclaimedforitandthatitrepresentsgoodvalue. AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof. ThereisonepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade. Ifitsmessagewereconfinedmerelytoinformation―andthatinitselfwouldbedifficultifnotimpossibletoachieveforevenadetailsuchasthechoiceofthecolourofashirtissubtletypersuasiveadvertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants. Theauthordeemsthatthewell-knownTVpersonalityis_______________.
热门题库
更多
高考政治
高考历史
国家统考科目
香港法概论
反间谍法
__学
合同法
证据学
民事诉讼法学
民法学
刑法学
消费者权益保护法
法理学
竞争法
国际公法
国际经济法
湘公网安备 43130202000226号