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Therestandstwofactoriesontheriver.
AFromthehealthpointofviewwearelivinginamarvelousage.Weareimmunizedfrombirthagainstmanyofthemostdangerousdiseases.Alargenumberofoncefatalillnessescannowbecuredbymoderndrugsandsurgery.Itisalmostcertainthatonedayremedieswillbefoundforthemoststubbornremainingdiseases.Theexpectationoflifehasincreasedenormously.Butthoughthepossibilityoflivingalongandhappylifeisgreaterthaneverbeforeeverydaywewitnesstheincredibleslaughterofmenwomenandchildrenontheroads.Manversusthemotorcar!Itisanever-endingbattlewhichmanislosing.Thousandsofpeopleovertheworldarekilledorhorriblykilledeachyearandwearequietlysittingbackandlettingithappen.Ithasbeenrightlysaidthatwhenamanissittingbehindasteeringwheelhiscarbecomestheextensionofhispersonality.Thereisnodoubtthatthemotorcaroftenbringsoutaman’sveryworstqualities.Peoplewhoarenormallyquietandpleasantmaybecomeunrecognizablewhentheyarebehindasteering-wheel.Theysweartheyareill-manneredandaggressivewillfulastwo-year-oldandutterlyselfish.Ai1theirhiddenfrustrationsdisappointmentsandjealousiesseemtobebroughttothesurfacebytheactofdriving.Thesurprisingthingisthatsocietysmilessobenignlyonthemotoristandseemstocondonehisbehaviour.Everythingisdoneforhisconvenience.Citiesareallowedtobecomealmostuninhabitablebecauseofheavytraffic;townsaremadeuglybyhugecarparks;thecountrysideisdesecratedbyroadnetworks;andthemassannualslaughterbecomesnothingmorethanastatistictobeconvenientlyforgotten.Itishightimeaworldcodewerecreatedtoreducethissenselesswasteofhumanlife.Withregardtodrivingthelawsofsomecountriesarenotoriouslylaxandeventhestrictestarenotstrictenough.Acodewhichwasuniversallyacceptedcouldonlyhaveadramaticallybeneficialeffectontheaccidentrate.Hereareafewexamplesofsomeofthethingsthatmightbedone.Thedrivingtestshouldbestandardizedandmadefarmoredifficultthanitis;allthedriversshouldbemadetotakeatesteverythreeyearsorso;theageatwhichyoungpeopleareallowedtodriveanyvehicleshouldberaisedtoatleast21;allvehiclesshouldbeputthroughstringentannualtestsforsafety.Eventhesmallestamountofalcoholinthebloodcanimpairaperson’sdrivingability.Presentdrinkinganddrivinglawswheretheyexistshouldbemadmuchstricter.Maximumandminimumspeedlimitsshouldbeimposedonallroads.GovernmentsshouldlaydownsafetyspecificationsformanufacturersashasbeendoneintheUSA.Alladvertisingstressingpowerandperformanceshouldbebanned.Thesemeasuresmaysoundinordinatelyharsh.Butsurelynothingshouldbeconsideredassevereifitresultsinreducingtheannualtollofhumanlife.Afteralltheworldisforhumanbeingsnotmotorcars.WhichofthefollowingisNOTmentionedasawayagainsttrafficaccidents
DAdvertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement.Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn’tforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Whatisthemainideaofthispassage
Thesegirlsdidn'tliketovisitChicagoandtheyhadtogo.
Whydidyougetupsoearlyinthismorning.
BRanch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld.Everyfamilyknewthenamesofitsfilmstars—CharlieChaplinGretaGarboBergmanandhundredsmore.ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates.ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm.WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld.Whichstatement说法istrue
--CanIgetthehousecheaper--Sorryit's______mypowertosellitanycheaper.
DAdvertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement.Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn’tforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Thepassageis______.
ETheestablishmentoftheThirdReichinfluencedeventsinAmericanhistorybystartingachainofeventswhichculminatedinwarbetweenGermanyandtheUnitedStates.ThecompletedestructionofdemocracythepersecutionofJewsthewaronreligionthecrueltyandbarbarismoftheNazisandespeciallytheplansofGermanyandheralliesItalyandJapanforworldconquestcausedgreatindignationinthiscountryandbroughtonfearofanotherworldwar.WhilespeakingoutagainstHitler’satrocitiestheAmericanpeoplegenerallyfavoredisolationistpoliciesandneutrality.TheNeutralityActsof1935and1936prohibitedtradewithanybelligerentsorloanstothem.In1937thePresidentwasempoweredtodeclareanarmsembargoinwarsbetweennationsathisdiscretion.AmericanopinionbegantochangesomewhatafterPresidentRoosevelt’squarantinetheaggressorspeechatChicago1937inwhichheseverelycriticizedHitler’spolicies.Germany’sseizureofAustriaandtheMunichPactforthepartitionofCzechoslovakia1938alsoarousedtheAmericanpeople.TheconquestofCzechoslovakiainMarch1939wasanotherrudeawakeningtothemenaceoftheThirdReich.InAugust1939cametheshockoftheNazi-SovietPactandinSeptembertheattackonPolandandtheoutbreakofEuropeanwar.TheUnitedStatesattemptedtomaintainneutralityinspiteofsympathyforthedemocraciesarrayedagainsttheThirdReich.TheNeutralityActof1939repealedthearmsembargoandpermittedcashandcarryexportsofarmstobelligerentnations.Astrongnationaldefenseprogramwasbegun.Adraftactwaspassed1940tostrengthenthemilitaryservices.ALendAct1941authorizedthePresidenttosellexchangeorlendmaterialstoanycountrydeemednecessarybyhimforthedefenseoftheUnitedStates.HelpwasgiventoBritainbyexchangingcertainoveragedestroyersfortherighttoestablishAmericanbasesinBritishterritoryintheWesternHemisphere.InAugust1940PresidentRooseveltandPrimeMinisterChurchillmetandissuedtheAtlanticCharterwhichproclaimedthekindofaworldwhichshouldbeestablishedafterthewar.InDecember1941JapanlaunchedtheunprovokedattackontheUnitedStatesatPearlHarbor.ImmediatelythereafterGermanydeclaredwarontheUnitedStates.TheLend-LeaseActwasdesignedto______.
TherearemuchmanymorepeoplethanIexpected.
FWhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein.It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway.Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Whatkindofpersondoesthewriterseemtobe
Howmuchdidyou______fixingtheTV
Sportsandgamesareveryusefultocharacter--training.
FWhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein.It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway.Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Howdoesthewriterfeelaboutthebusinesssheruns
BRanch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld.Everyfamilyknewthenamesofitsfilmstars—CharlieChaplinGretaGarboBergmanandhundredsmore.ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates.ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm.WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld.Whowasnotmentioned提到asafilmstarinthepassage______.
FWhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein.It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway.Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Whatisthewriter’smainpurpose目的inwritingthistext
CThelawsaysthatwomenshouldhavethechanceofdoingthesamejobsasmenandearnthesameasthem.Therealityisverydifferent.Womenlosebecause25yearsaftertheEqualPayActmanyofthemstillgetpaidlessthanmen.Theylosebecausetheydolower-paidjobswhichmenjustwon’tconsider.Andtheylosebecausetheyaretheoneswhointerruptacareertohavechildren.AllthisisreportedinanindependentstudyorderedbytheGovernment’sWomen’sUnite.Thebiggestproblemisn’tequalpayinworkplacessuchasfactories.Itisasortofworkwomendo.Makealistofthelow-paidjobsthenconsiderwhodoesthem.Trynursessecretariescleanersclerksteachersinprimaryschoolsdinnerladiesandchildcarehelpers.NotalotofmenamongthatgrouparethereYetsomeofthosejobsarereallyimportant.Surelynoonewoulddenythataboutnursesandteachersforastart.SowhydowerewardthepeoplewhodothemsopoorlyTherecanbeonlyoneanswer——becausetheyarewomen.Thisisnotgoingtobeputrightovernight.ButtheGovernmentwhichemploysalotofthemandotherbosseshavetomakeastart.Itisdisgraceful可耻的thatwehavegoneintothe21stCenturybutstilltreatwomenassecond-classcitizens.WhenthewritersaysThisisnotgoingtobeputrightovernighthemeans______.
She______anovellastmonthbutIdon'tknowwhethershehasfinishedit.
CThelawsaysthatwomenshouldhavethechanceofdoingthesamejobsasmenandearnthesameasthem.Therealityisverydifferent.Womenlosebecause25yearsaftertheEqualPayActmanyofthemstillgetpaidlessthanmen.Theylosebecausetheydolower-paidjobswhichmenjustwon’tconsider.Andtheylosebecausetheyaretheoneswhointerruptacareertohavechildren.AllthisisreportedinanindependentstudyorderedbytheGovernment’sWomen’sUnite.Thebiggestproblemisn’tequalpayinworkplacessuchasfactories.Itisasortofworkwomendo.Makealistofthelow-paidjobsthenconsiderwhodoesthem.Trynursessecretariescleanersclerksteachersinprimaryschoolsdinnerladiesandchildcarehelpers.NotalotofmenamongthatgrouparethereYetsomeofthosejobsarereallyimportant.Surelynoonewoulddenythataboutnursesandteachersforastart.SowhydowerewardthepeoplewhodothemsopoorlyTherecanbeonlyoneanswer——becausetheyarewomen.Thisisnotgoingtobeputrightovernight.ButtheGovernmentwhichemploysalotofthemandotherbosseshavetomakeastart.Itisdisgraceful可耻的thatwehavegoneintothe21stCenturybutstilltreatwomenassecond-classcitizens.Wecanlearnfromthetextwhattheproblemreallymattersis______.
GPresidentArlinghasputhislong-awaitedeconomicrestructuringprogrambeforetheCongress.ItprovidesacoordinatedprogramofinvestmentcreditsresearchgrantseducationalreformsandtaxchangesdesignedtomakeAmericanindustrymorecompetitive.Thisisnecessarytoreversetheeconomicslideintounemploymentlackofgrowthandtradedeficitsthathaveplaguedtheeconomyforthepastsixyears.ThemostliberalwingofthePresident’spartyhascalledforstrongerandmoredirectaction.TheywantanincomespolicytocheckinflationwhileFederalfinancinghelpsrebuildindustrybehindawallofprotectivetariffs.TheRepublicanshoweverdecryeventhemodestgraduatedtaxincreasesinthePresident’sprogram.TheyWanttaxcutsandamoreopenmarket.TheysayifFederalmoneyhastobeinjectedintotheeconomyletitthroughdefencespending.Boththesealternativesignoretheuniquenatureoftheeconomicproblembeforeus.Itisnotsimplyamatterofmarketsorfinancing.Thenewtechnologyallowsvastlyincreasedproductionforthoseabletomasterit.Butitalsothreatensthosewhofailtoadoptitwithpermanentsecond-classcitizenshipintheworldeconomy.Ifanindustrycannotleveritselfuptotheleadingstageoftechnologicaladvancesthenitwillnotbeabletocompeteeffectively.Ifitcannotdothisnoamountofgovernmentprotectionismoraccesstoforeignmarketscankeepitprofitableforlong.Withouttheprofitsandexperienceoftechnologicalexcellencetoreinvestthatindustrycanonlyfallstillfurtherbehinditsforeigncompetitors.SothecruxisthetechnologyandthatiswherethePresident’sprogramfocused.Thedangerisnotthataplanwillnotbepasseditisthattheideologuesofrightandleftwilldistortthebillwithamendmentsthatwillbluritsfocusontechnology.Theeconomicrestructuringplanshouldbepassedintact.Ifwefailtorestructureoureconomynowwemaynotgetasecondchance.WhatistherequirementofthemostliberalwingoftheDemocraticParty
AFromthehealthpointofviewwearelivinginamarvelousage.Weareimmunizedfrombirthagainstmanyofthemostdangerousdiseases.Alargenumberofoncefatalillnessescannowbecuredbymoderndrugsandsurgery.Itisalmostcertainthatonedayremedieswillbefoundforthemoststubbornremainingdiseases.Theexpectationoflifehasincreasedenormously.Butthoughthepossibilityoflivingalongandhappylifeisgreaterthaneverbeforeeverydaywewitnesstheincredibleslaughterofmenwomenandchildrenontheroads.Manversusthemotorcar!Itisanever-endingbattlewhichmanislosing.Thousandsofpeopleovertheworldarekilledorhorriblykilledeachyearandwearequietlysittingbackandlettingithappen.Ithasbeenrightlysaidthatwhenamanissittingbehindasteeringwheelhiscarbecomestheextensionofhispersonality.Thereisnodoubtthatthemotorcaroftenbringsoutaman’sveryworstqualities.Peoplewhoarenormallyquietandpleasantmaybecomeunrecognizablewhentheyarebehindasteering-wheel.Theysweartheyareill-manneredandaggressivewillfulastwo-year-oldandutterlyselfish.Ai1theirhiddenfrustrationsdisappointmentsandjealousiesseemtobebroughttothesurfacebytheactofdriving.Thesurprisingthingisthatsocietysmilessobenignlyonthemotoristandseemstocondonehisbehaviour.Everythingisdoneforhisconvenience.Citiesareallowedtobecomealmostuninhabitablebecauseofheavytraffic;townsaremadeuglybyhugecarparks;thecountrysideisdesecratedbyroadnetworks;andthemassannualslaughterbecomesnothingmorethanastatistictobeconvenientlyforgotten.Itishightimeaworldcodewerecreatedtoreducethissenselesswasteofhumanlife.Withregardtodrivingthelawsofsomecountriesarenotoriouslylaxandeventhestrictestarenotstrictenough.Acodewhichwasuniversallyacceptedcouldonlyhaveadramaticallybeneficialeffectontheaccidentrate.Hereareafewexamplesofsomeofthethingsthatmightbedone.Thedrivingtestshouldbestandardizedandmadefarmoredifficultthanitis;allthedriversshouldbemadetotakeatesteverythreeyearsorso;theageatwhichyoungpeopleareallowedtodriveanyvehicleshouldberaisedtoatleast21;allvehiclesshouldbeputthroughstringentannualtestsforsafety.Eventhesmallestamountofalcoholinthebloodcanimpairaperson’sdrivingability.Presentdrinkinganddrivinglawswheretheyexistshouldbemadmuchstricter.Maximumandminimumspeedlimitsshouldbeimposedonallroads.GovernmentsshouldlaydownsafetyspecificationsformanufacturersashasbeendoneintheUSA.Alladvertisingstressingpowerandperformanceshouldbebanned.Thesemeasuresmaysoundinordinatelyharsh.Butsurelynothingshouldbeconsideredassevereifitresultsinreducingtheannualtollofhumanlife.Afteralltheworldisforhumanbeingsnotmotorcars.Whatdoestheauthorthinkofsocietytowardmotorists
CanyoutellthedifferenceamongAandB
Peopleindifferentpartsoftheworldlearntounderstandonewithanother.
Don'tdoanymoreworknowyoulooksotiring.
BRanch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld.Everyfamilyknewthenamesofitsfilmstars—CharlieChaplinGretaGarboBergmanandhundredsmore.ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates.ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm.WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld.Hollywoodusedtobea______.
--IwonderwhyMaryissounfriendlytous.--Sheis______thanunfriendlyI'mafraid.
Sincehewasbusysohedidn'tcome.
DAdvertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement.Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn’tforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Whydothecriticscriticizeadvertisers
MissGreensawtherobberyandshereportedittothepolice.
ETheestablishmentoftheThirdReichinfluencedeventsinAmericanhistorybystartingachainofeventswhichculminatedinwarbetweenGermanyandtheUnitedStates.ThecompletedestructionofdemocracythepersecutionofJewsthewaronreligionthecrueltyandbarbarismoftheNazisandespeciallytheplansofGermanyandheralliesItalyandJapanforworldconquestcausedgreatindignationinthiscountryandbroughtonfearofanotherworldwar.WhilespeakingoutagainstHitler’satrocitiestheAmericanpeoplegenerallyfavoredisolationistpoliciesandneutrality.TheNeutralityActsof1935and1936prohibitedtradewithanybelligerentsorloanstothem.In1937thePresidentwasempoweredtodeclareanarmsembargoinwarsbetweennationsathisdiscretion.AmericanopinionbegantochangesomewhatafterPresidentRoosevelt’squarantinetheaggressorspeechatChicago1937inwhichheseverelycriticizedHitler’spolicies.Germany’sseizureofAustriaandtheMunichPactforthepartitionofCzechoslovakia1938alsoarousedtheAmericanpeople.TheconquestofCzechoslovakiainMarch1939wasanotherrudeawakeningtothemenaceoftheThirdReich.InAugust1939cametheshockoftheNazi-SovietPactandinSeptembertheattackonPolandandtheoutbreakofEuropeanwar.TheUnitedStatesattemptedtomaintainneutralityinspiteofsympathyforthedemocraciesarrayedagainsttheThirdReich.TheNeutralityActof1939repealedthearmsembargoandpermittedcashandcarryexportsofarmstobelligerentnations.Astrongnationaldefenseprogramwasbegun.Adraftactwaspassed1940tostrengthenthemilitaryservices.ALendAct1941authorizedthePresidenttosellexchangeorlendmaterialstoanycountrydeemednecessarybyhimforthedefenseoftheUnitedStates.HelpwasgiventoBritainbyexchangingcertainoveragedestroyersfortherighttoestablishAmericanbasesinBritishterritoryintheWesternHemisphere.InAugust1940PresidentRooseveltandPrimeMinisterChurchillmetandissuedtheAtlanticCharterwhichproclaimedthekindofaworldwhichshouldbeestablishedafterthewar.InDecember1941JapanlaunchedtheunprovokedattackontheUnitedStatesatPearlHarbor.ImmediatelythereafterGermanydeclaredwarontheUnitedStates.TheNeutralityActof1939______.
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