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目前，唯一没有资本金的中央银行是( )。
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目前我国商业银行最主要的资金来源是
同业拆入
商业银行资本金
公众存款
向中央银行借款
目前唯一没有资本金的中央银行是的中央银行
新加坡
韩国
中国香港
德国
目前唯一没有资本金的中央银行是的中央银行
中国香港
新加坡
韩国
德国
目前唯一没有资本金的中央银行是
法兰西银行
英格兰银行
瑞士银行
韩国中央银行
建立时没有资本金而是根据国家授权执行中央银行职能的是
新加坡中央银行
韩国中央银行
土耳其中央银行
斐济中央银行
目前我国中央银行的资本金的构成结构是的资本结构
全部资本为国家所有
国家和民间股份混合所有
全部资本非国家所有
无资本金
建立时没有资本金而是根据国家授权执行中央银行职能的是
新加坡中央银行
韩国中央银行
土耳其中央银行
斐济中央银行
目前大多数国家中央银行的资本结构都是形式
多国共有
无资本金
国有
混合所有
目前唯一没有资本金的中央银行是的中央银行
美国
韩国
意大利
新加坡
目前大多数国家中央银行的资本结构都是形式
国有
多国共有
无资本金
混合所有
目前唯一没有资本金的中心银行是
美国联邦储备银行
英格兰银行
韩国中心银行
德国中心银行
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AFromthehealthpointofviewwearelivinginamarvelousage.Weareimmunizedfrombirthagainstmanyofthemostdangerousdiseases.Alargenumberofoncefatalillnessescannowbecuredbymoderndrugsandsurgery.Itisalmostcertainthatonedayremedieswillbefoundforthemoststubbornremainingdiseases.Theexpectationoflifehasincreasedenormously.Butthoughthepossibilityoflivingalongandhappylifeisgreaterthaneverbeforeeverydaywewitnesstheincredibleslaughterofmenwomenandchildrenontheroads.Manversusthemotorcar!Itisanever-endingbattlewhichmanislosing.Thousandsofpeopleovertheworldarekilledorhorriblykilledeachyearandwearequietlysittingbackandlettingithappen.Ithasbeenrightlysaidthatwhenamanissittingbehindasteeringwheelhiscarbecomestheextensionofhispersonality.Thereisnodoubtthatthemotorcaroftenbringsoutaman’sveryworstqualities.Peoplewhoarenormallyquietandpleasantmaybecomeunrecognizablewhentheyarebehindasteering-wheel.Theysweartheyareill-manneredandaggressivewillfulastwo-year-oldandutterlyselfish.Ai1theirhiddenfrustrationsdisappointmentsandjealousiesseemtobebroughttothesurfacebytheactofdriving.Thesurprisingthingisthatsocietysmilessobenignlyonthemotoristandseemstocondonehisbehaviour.Everythingisdoneforhisconvenience.Citiesareallowedtobecomealmostuninhabitablebecauseofheavytraffic;townsaremadeuglybyhugecarparks;thecountrysideisdesecratedbyroadnetworks;andthemassannualslaughterbecomesnothingmorethanastatistictobeconvenientlyforgotten.Itishightimeaworldcodewerecreatedtoreducethissenselesswasteofhumanlife.Withregardtodrivingthelawsofsomecountriesarenotoriouslylaxandeventhestrictestarenotstrictenough.Acodewhichwasuniversallyacceptedcouldonlyhaveadramaticallybeneficialeffectontheaccidentrate.Hereareafewexamplesofsomeofthethingsthatmightbedone.Thedrivingtestshouldbestandardizedandmadefarmoredifficultthanitis;allthedriversshouldbemadetotakeatesteverythreeyearsorso;theageatwhichyoungpeopleareallowedtodriveanyvehicleshouldberaisedtoatleast21;allvehiclesshouldbeputthroughstringentannualtestsforsafety.Eventhesmallestamountofalcoholinthebloodcanimpairaperson’sdrivingability.Presentdrinkinganddrivinglawswheretheyexistshouldbemadmuchstricter.Maximumandminimumspeedlimitsshouldbeimposedonallroads.GovernmentsshouldlaydownsafetyspecificationsformanufacturersashasbeendoneintheUSA.Alladvertisingstressingpowerandperformanceshouldbebanned.Thesemeasuresmaysoundinordinatelyharsh.Butsurelynothingshouldbeconsideredassevereifitresultsinreducingtheannualtollofhumanlife.Afteralltheworldisforhumanbeingsnotmotorcars.WhichofthefollowingisNOTmentionedasawayagainsttrafficaccidents
HTheNorwegianGovernmentisdoingitsbesttokeeptheoilindustryundercontrol.Anewlawlimitsexplorationtoanareasouthofthesouthernendofthelongcoastline;productionlimitshavebeenlaiddownthoughthesehavealreadybeenraised;andoilcompanieshavenotbeenallowedtoemploymorethanalimitednumberofforeignworkers.ButtheoilindustryhasawayofgettingoversuchproblemsandfewpeoplebelievethattheGovernmentwillbeabletoholdthingsbackforlong.AsaNorwegianpoliticiansaidlastweek:Wewillsoonbechangedbeyondallrecognition.EversincethewartheGovernmenthasbeencarryingoutaprogrammeofdevelopmentintheareanorthoftheArcticCircle.Duringthepastfewyearsthisprogrammehashadagreatdealofsuccess:Tromsohasbeenbuiltupintoalocalcapitalwithauniversityalargehospitalandahealthyindustry.Buttheoilindustryhasalreadystartedtodrawpeoplefromthesouthandwithinafewyearsthewholenorthernpolicycouldbeinruins.Theeffectsoftheoilindustrywouldnotbelimitedtothenorthhowever.Withnearly100percentemploymenteveryonecanseeasituationdevelopinginwhichtheserviceindustriesandthetouristindustrywilllosemoreoftheirworkerstotheoilindustry.Somesmallerindustriesmightevendisappearaltogetherwhenitbecomescheapertobuygoodsfromabroad.TherealargumentoveroilisitsthreattotheNorwegianwayoflife.FarmersandfishermendonotmakeupmostofthepopulationbuttheyareanimportantpartofitbecausetheNorwegiansseeinthemmanyofthequalitiesthattheyregardwithprideasessentiallyNorwegian.Anditisthefarmersandthefishermenwhoaremostcriticaloftheoilindustrybecauseofthedamagethatitmightcausetothecountrysideandtothesea.AccordingtothepassagetheoilindustrymightleadnorthernNorwayto______.
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FWhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein.It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway.Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Whatkindofpersondoesthewriterseemtobe
HTheNorwegianGovernmentisdoingitsbesttokeeptheoilindustryundercontrol.Anewlawlimitsexplorationtoanareasouthofthesouthernendofthelongcoastline;productionlimitshavebeenlaiddownthoughthesehavealreadybeenraised;andoilcompanieshavenotbeenallowedtoemploymorethanalimitednumberofforeignworkers.ButtheoilindustryhasawayofgettingoversuchproblemsandfewpeoplebelievethattheGovernmentwillbeabletoholdthingsbackforlong.AsaNorwegianpoliticiansaidlastweek:Wewillsoonbechangedbeyondallrecognition.EversincethewartheGovernmenthasbeencarryingoutaprogrammeofdevelopmentintheareanorthoftheArcticCircle.Duringthepastfewyearsthisprogrammehashadagreatdealofsuccess:Tromsohasbeenbuiltupintoalocalcapitalwithauniversityalargehospitalandahealthyindustry.Buttheoilindustryhasalreadystartedtodrawpeoplefromthesouthandwithinafewyearsthewholenorthernpolicycouldbeinruins.Theeffectsoftheoilindustrywouldnotbelimitedtothenorthhowever.Withnearly100percentemploymenteveryonecanseeasituationdevelopinginwhichtheserviceindustriesandthetouristindustrywilllosemoreoftheirworkerstotheoilindustry.Somesmallerindustriesmightevendisappearaltogetherwhenitbecomescheapertobuygoodsfromabroad.TherealargumentoveroilisitsthreattotheNorwegianwayoflife.FarmersandfishermendonotmakeupmostofthepopulationbuttheyareanimportantpartofitbecausetheNorwegiansseeinthemmanyofthequalitiesthattheyregardwithprideasessentiallyNorwegian.Anditisthefarmersandthefishermenwhoaremostcriticaloftheoilindustrybecauseofthedamagethatitmightcausetothecountrysideandtothesea.Norwegianfarmersandfishermenhaveanimportantinfluencebecause______.
FWhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein.It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway.Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Howdoesthewriterfeelaboutthebusinesssheruns
BRanch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld.Everyfamilyknewthenamesofitsfilmstars—CharlieChaplinGretaGarboBergmanandhundredsmore.ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates.ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm.WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld.Hollywoodusedtobea______.
CThelawsaysthatwomenshouldhavethechanceofdoingthesamejobsasmenandearnthesameasthem.Therealityisverydifferent.Womenlosebecause25yearsaftertheEqualPayActmanyofthemstillgetpaidlessthanmen.Theylosebecausetheydolower-paidjobswhichmenjustwon’tconsider.Andtheylosebecausetheyaretheoneswhointerruptacareertohavechildren.AllthisisreportedinanindependentstudyorderedbytheGovernment’sWomen’sUnite.Thebiggestproblemisn’tequalpayinworkplacessuchasfactories.Itisasortofworkwomendo.Makealistofthelow-paidjobsthenconsiderwhodoesthem.Trynursessecretariescleanersclerksteachersinprimaryschoolsdinnerladiesandchildcarehelpers.NotalotofmenamongthatgrouparethereYetsomeofthosejobsarereallyimportant.Surelynoonewoulddenythataboutnursesandteachersforastart.SowhydowerewardthepeoplewhodothemsopoorlyTherecanbeonlyoneanswer——becausetheyarewomen.Thisisnotgoingtobeputrightovernight.ButtheGovernmentwhichemploysalotofthemandotherbosseshavetomakeastart.Itisdisgraceful可耻的thatwehavegoneintothe21stCenturybutstilltreatwomenassecond-classcitizens.Wecanlearnfromthetextwhattheproblemreallymattersis______.
DAdvertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement.Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn’tforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Thepassageis______.
CThelawsaysthatwomenshouldhavethechanceofdoingthesamejobsasmenandearnthesameasthem.Therealityisverydifferent.Womenlosebecause25yearsaftertheEqualPayActmanyofthemstillgetpaidlessthanmen.Theylosebecausetheydolower-paidjobswhichmenjustwon’tconsider.Andtheylosebecausetheyaretheoneswhointerruptacareertohavechildren.AllthisisreportedinanindependentstudyorderedbytheGovernment’sWomen’sUnite.Thebiggestproblemisn’tequalpayinworkplacessuchasfactories.Itisasortofworkwomendo.Makealistofthelow-paidjobsthenconsiderwhodoesthem.Trynursessecretariescleanersclerksteachersinprimaryschoolsdinnerladiesandchildcarehelpers.NotalotofmenamongthatgrouparethereYetsomeofthosejobsarereallyimportant.Surelynoonewoulddenythataboutnursesandteachersforastart.SowhydowerewardthepeoplewhodothemsopoorlyTherecanbeonlyoneanswer——becausetheyarewomen.Thisisnotgoingtobeputrightovernight.ButtheGovernmentwhichemploysalotofthemandotherbosseshavetomakeastart.Itisdisgraceful可耻的thatwehavegoneintothe21stCenturybutstilltreatwomenassecond-classcitizens.WhenthewritersaysThisisnotgoingtobeputrightovernighthemeans______.
BRanch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld.Everyfamilyknewthenamesofitsfilmstars—CharlieChaplinGretaGarboBergmanandhundredsmore.ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates.ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm.WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld.Whowasnotmentioned提到asafilmstarinthepassage______.
DAdvertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement.Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn’tforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Whatisthemainideaofthispassage
以下关于我国金融资产管理公司说法不正确的是
AFromthehealthpointofviewwearelivinginamarvelousage.Weareimmunizedfrombirthagainstmanyofthemostdangerousdiseases.Alargenumberofoncefatalillnessescannowbecuredbymoderndrugsandsurgery.Itisalmostcertainthatonedayremedieswillbefoundforthemoststubbornremainingdiseases.Theexpectationoflifehasincreasedenormously.Butthoughthepossibilityoflivingalongandhappylifeisgreaterthaneverbeforeeverydaywewitnesstheincredibleslaughterofmenwomenandchildrenontheroads.Manversusthemotorcar!Itisanever-endingbattlewhichmanislosing.Thousandsofpeopleovertheworldarekilledorhorriblykilledeachyearandwearequietlysittingbackandlettingithappen.Ithasbeenrightlysaidthatwhenamanissittingbehindasteeringwheelhiscarbecomestheextensionofhispersonality.Thereisnodoubtthatthemotorcaroftenbringsoutaman’sveryworstqualities.Peoplewhoarenormallyquietandpleasantmaybecomeunrecognizablewhentheyarebehindasteering-wheel.Theysweartheyareill-manneredandaggressivewillfulastwo-year-oldandutterlyselfish.Ai1theirhiddenfrustrationsdisappointmentsandjealousiesseemtobebroughttothesurfacebytheactofdriving.Thesurprisingthingisthatsocietysmilessobenignlyonthemotoristandseemstocondonehisbehaviour.Everythingisdoneforhisconvenience.Citiesareallowedtobecomealmostuninhabitablebecauseofheavytraffic;townsaremadeuglybyhugecarparks;thecountrysideisdesecratedbyroadnetworks;andthemassannualslaughterbecomesnothingmorethanastatistictobeconvenientlyforgotten.Itishightimeaworldcodewerecreatedtoreducethissenselesswasteofhumanlife.Withregardtodrivingthelawsofsomecountriesarenotoriouslylaxandeventhestrictestarenotstrictenough.Acodewhichwasuniversallyacceptedcouldonlyhaveadramaticallybeneficialeffectontheaccidentrate.Hereareafewexamplesofsomeofthethingsthatmightbedone.Thedrivingtestshouldbestandardizedandmadefarmoredifficultthanitis;allthedriversshouldbemadetotakeatesteverythreeyearsorso;theageatwhichyoungpeopleareallowedtodriveanyvehicleshouldberaisedtoatleast21;allvehiclesshouldbeputthroughstringentannualtestsforsafety.Eventhesmallestamountofalcoholinthebloodcanimpairaperson’sdrivingability.Presentdrinkinganddrivinglawswheretheyexistshouldbemadmuchstricter.Maximumandminimumspeedlimitsshouldbeimposedonallroads.GovernmentsshouldlaydownsafetyspecificationsformanufacturersashasbeendoneintheUSA.Alladvertisingstressingpowerandperformanceshouldbebanned.Thesemeasuresmaysoundinordinatelyharsh.Butsurelynothingshouldbeconsideredassevereifitresultsinreducingtheannualtollofhumanlife.Afteralltheworldisforhumanbeingsnotmotorcars.Whatdoestheauthorthinkofsocietytowardmotorists
DAdvertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement.Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn’tforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Whydothecriticscriticizeadvertisers
BRanch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld.Everyfamilyknewthenamesofitsfilmstars—CharlieChaplinGretaGarboBergmanandhundredsmore.ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates.ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm.WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld.Whichstatement说法istrue
Sincehewasbusysohedidn'tcome.
Whydidyougetupsoearlyinthismorning.
GPresidentArlinghasputhislong-awaitedeconomicrestructuringprogrambeforetheCongress.ItprovidesacoordinatedprogramofinvestmentcreditsresearchgrantseducationalreformsandtaxchangesdesignedtomakeAmericanindustrymorecompetitive.Thisisnecessarytoreversetheeconomicslideintounemploymentlackofgrowthandtradedeficitsthathaveplaguedtheeconomyforthepastsixyears.ThemostliberalwingofthePresident’spartyhascalledforstrongerandmoredirectaction.TheywantanincomespolicytocheckinflationwhileFederalfinancinghelpsrebuildindustrybehindawallofprotectivetariffs.TheRepublicanshoweverdecryeventhemodestgraduatedtaxincreasesinthePresident’sprogram.TheyWanttaxcutsandamoreopenmarket.TheysayifFederalmoneyhastobeinjectedintotheeconomyletitthroughdefencespending.Boththesealternativesignoretheuniquenatureoftheeconomicproblembeforeus.Itisnotsimplyamatterofmarketsorfinancing.Thenewtechnologyallowsvastlyincreasedproductionforthoseabletomasterit.Butitalsothreatensthosewhofailtoadoptitwithpermanentsecond-classcitizenshipintheworldeconomy.Ifanindustrycannotleveritselfuptotheleadingstageoftechnologicaladvancesthenitwillnotbeabletocompeteeffectively.Ifitcannotdothisnoamountofgovernmentprotectionismoraccesstoforeignmarketscankeepitprofitableforlong.Withouttheprofitsandexperienceoftechnologicalexcellencetoreinvestthatindustrycanonlyfallstillfurtherbehinditsforeigncompetitors.SothecruxisthetechnologyandthatiswherethePresident’sprogramfocused.Thedangerisnotthataplanwillnotbepasseditisthattheideologuesofrightandleftwilldistortthebillwithamendmentsthatwillbluritsfocusontechnology.Theeconomicrestructuringplanshouldbepassedintact.Ifwefailtorestructureoureconomynowwemaynotgetasecondchance.WhatistherequirementofthemostliberalwingoftheDemocraticParty
ETheestablishmentoftheThirdReichinfluencedeventsinAmericanhistorybystartingachainofeventswhichculminatedinwarbetweenGermanyandtheUnitedStates.ThecompletedestructionofdemocracythepersecutionofJewsthewaronreligionthecrueltyandbarbarismoftheNazisandespeciallytheplansofGermanyandheralliesItalyandJapanforworldconquestcausedgreatindignationinthiscountryandbroughtonfearofanotherworldwar.WhilespeakingoutagainstHitler’satrocitiestheAmericanpeoplegenerallyfavoredisolationistpoliciesandneutrality.TheNeutralityActsof1935and1936prohibitedtradewithanybelligerentsorloanstothem.In1937thePresidentwasempoweredtodeclareanarmsembargoinwarsbetweennationsathisdiscretion.AmericanopinionbegantochangesomewhatafterPresidentRoosevelt’squarantinetheaggressorspeechatChicago1937inwhichheseverelycriticizedHitler’spolicies.Germany’sseizureofAustriaandtheMunichPactforthepartitionofCzechoslovakia1938alsoarousedtheAmericanpeople.TheconquestofCzechoslovakiainMarch1939wasanotherrudeawakeningtothemenaceoftheThirdReich.InAugust1939cametheshockoftheNazi-SovietPactandinSeptembertheattackonPolandandtheoutbreakofEuropeanwar.TheUnitedStatesattemptedtomaintainneutralityinspiteofsympathyforthedemocraciesarrayedagainsttheThirdReich.TheNeutralityActof1939repealedthearmsembargoandpermittedcashandcarryexportsofarmstobelligerentnations.Astrongnationaldefenseprogramwasbegun.Adraftactwaspassed1940tostrengthenthemilitaryservices.ALendAct1941authorizedthePresidenttosellexchangeorlendmaterialstoanycountrydeemednecessarybyhimforthedefenseoftheUnitedStates.HelpwasgiventoBritainbyexchangingcertainoveragedestroyersfortherighttoestablishAmericanbasesinBritishterritoryintheWesternHemisphere.InAugust1940PresidentRooseveltandPrimeMinisterChurchillmetandissuedtheAtlanticCharterwhichproclaimedthekindofaworldwhichshouldbeestablishedafterthewar.InDecember1941JapanlaunchedtheunprovokedattackontheUnitedStatesatPearlHarbor.ImmediatelythereafterGermanydeclaredwarontheUnitedStates.TheLend-LeaseActwasdesignedto______.
ETheestablishmentoftheThirdReichinfluencedeventsinAmericanhistorybystartingachainofeventswhichculminatedinwarbetweenGermanyandtheUnitedStates.ThecompletedestructionofdemocracythepersecutionofJewsthewaronreligionthecrueltyandbarbarismoftheNazisandespeciallytheplansofGermanyandheralliesItalyandJapanforworldconquestcausedgreatindignationinthiscountryandbroughtonfearofanotherworldwar.WhilespeakingoutagainstHitler’satrocitiestheAmericanpeoplegenerallyfavoredisolationistpoliciesandneutrality.TheNeutralityActsof1935and1936prohibitedtradewithanybelligerentsorloanstothem.In1937thePresidentwasempoweredtodeclareanarmsembargoinwarsbetweennationsathisdiscretion.AmericanopinionbegantochangesomewhatafterPresidentRoosevelt’squarantinetheaggressorspeechatChicago1937inwhichheseverelycriticizedHitler’spolicies.Germany’sseizureofAustriaandtheMunichPactforthepartitionofCzechoslovakia1938alsoarousedtheAmericanpeople.TheconquestofCzechoslovakiainMarch1939wasanotherrudeawakeningtothemenaceoftheThirdReich.InAugust1939cametheshockoftheNazi-SovietPactandinSeptembertheattackonPolandandtheoutbreakofEuropeanwar.TheUnitedStatesattemptedtomaintainneutralityinspiteofsympathyforthedemocraciesarrayedagainsttheThirdReich.TheNeutralityActof1939repealedthearmsembargoandpermittedcashandcarryexportsofarmstobelligerentnations.Astrongnationaldefenseprogramwasbegun.Adraftactwaspassed1940tostrengthenthemilitaryservices.ALendAct1941authorizedthePresidenttosellexchangeorlendmaterialstoanycountrydeemednecessarybyhimforthedefenseoftheUnitedStates.HelpwasgiventoBritainbyexchangingcertainoveragedestroyersfortherighttoestablishAmericanbasesinBritishterritoryintheWesternHemisphere.InAugust1940PresidentRooseveltandPrimeMinisterChurchillmetandissuedtheAtlanticCharterwhichproclaimedthekindofaworldwhichshouldbeestablishedafterthewar.InDecember1941JapanlaunchedtheunprovokedattackontheUnitedStatesatPearlHarbor.ImmediatelythereafterGermanydeclaredwarontheUnitedStates.TheNeutralityActof1939______.
MissGreensawtherobberyandshereportedittothepolice.
GPresidentArlinghasputhislong-awaitedeconomicrestructuringprogrambeforetheCongress.ItprovidesacoordinatedprogramofinvestmentcreditsresearchgrantseducationalreformsandtaxchangesdesignedtomakeAmericanindustrymorecompetitive.Thisisnecessarytoreversetheeconomicslideintounemploymentlackofgrowthandtradedeficitsthathaveplaguedtheeconomyforthepastsixyears.ThemostliberalwingofthePresident’spartyhascalledforstrongerandmoredirectaction.TheywantanincomespolicytocheckinflationwhileFederalfinancinghelpsrebuildindustrybehindawallofprotectivetariffs.TheRepublicanshoweverdecryeventhemodestgraduatedtaxincreasesinthePresident’sprogram.TheyWanttaxcutsandamoreopenmarket.TheysayifFederalmoneyhastobeinjectedintotheeconomyletitthroughdefencespending.Boththesealternativesignoretheuniquenatureoftheeconomicproblembeforeus.Itisnotsimplyamatterofmarketsorfinancing.Thenewtechnologyallowsvastlyincreasedproductionforthoseabletomasterit.Butitalsothreatensthosewhofailtoadoptitwithpermanentsecond-classcitizenshipintheworldeconomy.Ifanindustrycannotleveritselfuptotheleadingstageoftechnologicaladvancesthenitwillnotbeabletocompeteeffectively.Ifitcannotdothisnoamountofgovernmentprotectionismoraccesstoforeignmarketscankeepitprofitableforlong.Withouttheprofitsandexperienceoftechnologicalexcellencetoreinvestthatindustrycanonlyfallstillfurtherbehinditsforeigncompetitors.SothecruxisthetechnologyandthatiswherethePresident’sprogramfocused.Thedangerisnotthataplanwillnotbepasseditisthattheideologuesofrightandleftwilldistortthebillwithamendmentsthatwillbluritsfocusontechnology.Theeconomicrestructuringplanshouldbepassedintact.Ifwefailtorestructureoureconomynowwemaynotgetasecondchance.Thedangertotheplanliesin______.
HTheNorwegianGovernmentisdoingitsbesttokeeptheoilindustryundercontrol.Anewlawlimitsexplorationtoanareasouthofthesouthernendofthelongcoastline;productionlimitshavebeenlaiddownthoughthesehavealreadybeenraised;andoilcompanieshavenotbeenallowedtoemploymorethanalimitednumberofforeignworkers.ButtheoilindustryhasawayofgettingoversuchproblemsandfewpeoplebelievethattheGovernmentwillbeabletoholdthingsbackforlong.AsaNorwegianpoliticiansaidlastweek:Wewillsoonbechangedbeyondallrecognition.EversincethewartheGovernmenthasbeencarryingoutaprogrammeofdevelopmentintheareanorthoftheArcticCircle.Duringthepastfewyearsthisprogrammehashadagreatdealofsuccess:Tromsohasbeenbuiltupintoalocalcapitalwithauniversityalargehospitalandahealthyindustry.Buttheoilindustryhasalreadystartedtodrawpeoplefromthesouthandwithinafewyearsthewholenorthernpolicycouldbeinruins.Theeffectsoftheoilindustrywouldnotbelimitedtothenorthhowever.Withnearly100percentemploymenteveryonecanseeasituationdevelopinginwhichtheserviceindustriesandthetouristindustrywilllosemoreoftheirworkerstotheoilindustry.Somesmallerindustriesmightevendisappearaltogetherwhenitbecomescheapertobuygoodsfromabroad.TherealargumentoveroilisitsthreattotheNorwegianwayoflife.FarmersandfishermendonotmakeupmostofthepopulationbuttheyareanimportantpartofitbecausetheNorwegiansseeinthemmanyofthequalitiesthattheyregardwithprideasessentiallyNorwegian.Anditisthefarmersandthefishermenwhoaremostcriticaloftheoilindustrybecauseofthedamagethatitmightcausetothecountrysideandtothesea.TheNorwegianGovernmentwouldprefertheoilindustryto______.
FWhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein.It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway.Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Whatisthewriter’smainpurpose目的inwritingthistext
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