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评述马卡连柯的教育实践活动
马卡连柯的平行教育理论集体教育与个别教育相结合的原则
马卡连柯的平行教育理论集体教育与个别教育相结合的原则教育学
简述马卡连柯的集体主义教育原则
下列教育家中不属于无产阶级教育思想体系的是
马卡连柯
克鲁普斯卡娅
苏霍姆林斯基
布拉梅尔德
马卡连柯在他的教育诗篇中提到彼德连柯到工厂晚了马卡连柯并没有直接批评他而是把他所属的分队的分队长叫去
体谅模式
价值澄清模式
社会学习模式
集体教育模式
传统教育学派与现代教育学派的代表人物分别是
夸美纽斯和马卡连柯
杜威和马卡连柯
赫尔巴特和杜威
赫尔巴特和蒙台梭利
平行管理理论是马卡连柯的教育思想
指导马卡连柯教育活动和理论的基本思想是什么
班级平行管理的理论源于著名教育家马卡连柯的______的教育思想
马卡连柯教育思想的核心是
班级平行管理的理论源于著名教育家马卡连柯的教育思想
简述马卡连柯的教育思想
马卡连柯倡导的集体主义教育即集体主义的教育
简述马卡连柯对苏联教育理论建设的重要贡献
马卡连柯的教育诗中有这样一个故事彼德连柯到工厂去晚了马卡连柯没有直接批评彼德连柯而把他所属的分队的分
价值澄清模式
体谅模式
社会学习模式
集体教育模式
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ToJournaliststhreeofanythingmakesatrend.SoafterthreeschoolshootingsinsixdaysspeculationaboutanepidemicofviolenceinAmericanclassroomswasinevitableandwrong.Violenceinschoolshasfallenbyhalfsincethemid-1990s;childrenaremorethan100timesmorelikelytobemurderedoutsidetheschoolwallsthanwithinthem. OnSeptember27tha53-year-oldpettycriminalDuaneMorrisonwalkedintoaschoolinBaileyColoradowithtwoguns.Hetooksixgirlshostagemolestedsomeofthemandkilledonebeforecommittingsuicideaspolicestormedtheroom. AndonSeptember29thaboybroughttwogunsintohisschoolinCazenoviaWisconsin.Prosecutorssaythat15-year-oldEricHainstockmayhaveplannedtokillseveralpeople.Butstaffactedquicklywhentheysawhimwithashotguncallingthepoliceandputtingtheschoolinto"lock-down".Theheadteacherwhoconfrontedhiminacorridorwastheonlyonekilled. October2nda32-year-oldmilk-truckdriverCharlesRobertsenteredaone-roomAmishschoolinNickelMinesPennsylvania.Helinedthegirlsuptiedtheirfeetandafteranhourshotthemkillingatleastfive.Hekilledhimselfaspolicebrokeintotheclassroom. WhattomakeofsuchhorrorsSomeexpertsseetheColoradoandPennsylvaniacasesasanextrememanifestationofacultureofviolenceagainstwomen.Bothkillersappearedtohaveasexualmotiveandbothletalltheboysintheclassroomgofree.Butitishardtoinferfromsuchunusualexamplesandonemustnotethatviolenceagainstwomenislessthanhalfwhatitwasin1995. Otherexpertsseeallthreecasesassymptomaticofachangeinthewaymencommitsuicide.HelenSmithaforensicpsychologisttoldaradioaudience"menaredecidingtotaketheirlives"andthey’renotgoingaloneanymore.They’retakingpeopledownwiththem."Truebutnotveryoften. Gun-controlenthusiaststhinkschoolmassacresshowtheneedfortighterrestrictions.ItistooeasytheysayforcriminalssuchasMr.MorrisonandjuvenilessuchasMr.Hainstocktoobtainguns.Gunenthusiastsdrawtheoppositeconclusion:thatifmoreteacherscarriedconcealedhandgunstheycouldshootpotentialchild-killersbeforetheykill. GeorgeBushhasnowcalledforaconferenceonschoolviolence.WillitunearthanythingneworvaluableAftertheColumbinemassacrein1999theFBIproducedareportonschoolshooters.Itconcludedthatitwasimpossibletodrawupausefulprofileofapotentialshooterbecause"agreatmanyadolescentswhowillnevercommitviolentactswillshowsomeofthebehavioursonanychecklistofwarningsigns." Gunenthusiastsbelievethat
"What’sthedifferencebetweenGodandLarryEllison"asksanoldsoftwareindustryjoke.Answer:Goddoesn’tthinkhe’sLarryEllison.ThebossofOracleishardlyaloneamongcorporatechiefsinhavingareputationforbeingratherkeenonhimself.Indeeduntilthebubbleburstandthepublicturnednastyatthestartofthedecadethecultofthecelebritychiefexecutiveseemedtodemandbosslynarcissismasevidencethatafirmwasbeingledbyanall-conqueringhero. NarcissusinGreekmythmetanastyendofcourse.Andinrecentyearsboss-worshiphascometobeseenasbadforbusiness.InhismanagementbestellerGoodtoGreatJimCollinsarguedthatthetrulysuccessfulbosseswerenottheself-proclaimedstarswhoadornthecoversofForbesandFortunebutinsteadself-effacingthoughtfulmonkishsortswholeadbyinspiringexample. Astatisticalanswermaybeathand.Forthefirsttimeanewstudy"It’sAllAboutMe"tobepresentednextweekattheannualgatheringoftheAmericanAcademyofManagementoffersasystematicempiricalanalysisofwhateffectnarcissisticbosseshaveonthefirmstheyrun.TheauthorsArijitChatterjeeandDonaldHambriekofPennsylvaniaStateUniversityexaminednarcissismintheupperechelonsof105firmsinthecomputerandsoftwareindustries. Todothistheyhadtosolveapracticalproblem:studiesofnarcissismhavehithertoreliedonsurveyingindividualspersonallysomethingforwhichfewchiefexecutivesarelikelytohavetimeorinclination.Sotheauthorsdevisedanindexofnarcissismusingsixpubliclyavailableindicatorsobtainablewithouttheco-operationoftheboss.Theseare:theprominenceoftheboss’sphotointheannualreport;hisprominenceincompanypressreleases;thelengthofhis"Who’sWho"entry;thefrequencyofhisuseofthefirstpersonsingularininterviews;andtheratiosofhiscashandnon-cashcompensationtothoseofthefirm’ssecond-highestpaidexecutive. Narcissismnaturallydrivespeopletoseekpositionsofpowerandinfluenceandbecausegreatself-esteemhelpsyourprofessionaladvancesaytheauthorschiefexecutiveswilltendonaveragetobemorenarcissisticthanthegeneralpopulation.HowdoesthataffectafirmMessrsChatterjeeandHambrickfoundthathighlynarcissisticbossestendedtomakebiggerchangesintheuseofimportantresourcessuchasresearchanddevelopmentorinspendingandleverage;theycarriedoutmoreandbiggermergersandacquisitions;andtheirresultswerebothmoreextrememorebigwinsorbiglossesandmorevolatilethanthoseoffirmsrunbytheirhumblerpeers.Forshareholdersthatcouldbegoodorbad TheauthorusestheexampleofLarryEllisontoshowthat
以下几项中在颁布时间上不属于20世纪80～90年代的是
TheenlightenmentneedsrescuingorsothinksJonathanIsraelthepre-eminenthistorianof17th-centuryHolland.In2001hepublishedRadicalEnlightenment.HenowoffersasecondVolumewithathirdtocome.46ThethreevolumeswillbethefirstcomprehensivehistoryoftheEnlightenmentfordecades--andMr.Israel’sgroundbreakinginterpretationlookssettoestablishitselfastheonetobeat. Theperiodwasoncethoughtofasagloriouschapterinthehistoryofmankindatimewhentheforcesoflightscienceprogressandtolerancetriumphedovertheforcesofdarknesssuperstitionandprejudice.TodaytheEnlightenmenttendstobedismissed.47Post-modernistsattackitforbeingbiasedself-deceivedandultimatelyresponsiblefortheworstinWesterncivilization.Post-colonialistsaccuseitofbeingEurocentricanapologyforimperialism.NationalisthistoriansrejecttheideaofacoherentuniversalmovementpreferringtotalkabouttheEnglishFrenchevenIcelandicEnlightenments. Mr.Israelhassethimselfthetaskoilrepellingthesecriticsandre-establishingtheperiodasthedefiningepisodeintheliberationofman.Hisargumentsareconvincing.HecontendsthatthereweretwoEnlightenmentsoneRadicalandtheotherModerate.TheRadicalsinspiredbySpinozawerematerialistsatheistsandequalities.48TheModerateswhofollowedLockeandNewtonwereconservativeandmoreathomethantheRadicalsinthehierarchicalanddeeplyreligiousworldof18th-centuryEurope.TheyadvocatedonlyapartialEnlightenment. InMr.Israel’sopiniontheRadicalsofferedtheonlytrueEnlightenmentgivingusdemocracyequalityindividuallibertyandsecularmorality.TheModeratesontheotherhandhaveleftanambiguousandintheendharmfullegacy.Whilepromotingtolerancetheyremaineduncomfortablewiththeideaofuniversalequality.Whileadvancingreasontheyfailedtodivorcemoralityfromreligionandtriedtorationalizefaith.49Mr.IsraelarguesthatforaslongashistorianstreatthetwowingsoftheEnlightenmentasasinglemovementtheyhavemisunderstoodthephenomenon.Worststilltheysupplytoday’scriticswiththeevidencetheyneedtoblackenthemovement. Thisre-evaluationmakesforanunfamiliarpictureoftheEnlightenmentanditstorchbearers.AccordingtoMr.Israel"enlightenedvalues"werebornnotinEnglandbutinHollandandhere-castsmensuchasLockeVoltaireandevenHumeoncethoughtofaschampionsofthepartyoflightasapologistsforcolonialismandenemiesofequality.InadditionMr.Israelwouldlikehisbooktobestudiedbeyondacademia.Inanidealworldeveryonewouldbereadingit.50HisstupendousresearchandgraspofthesourcesaresuchthatfewwillcontesthiscoreargumentthattheEnlightenmentwasacoherentEurope-widephenomenonintellectualinoriginwhichrepresentedaprofoundshiftinthewaythatmenthoughtaboutthemselvesandtheworldaroundthem. Post-modernistsattackitforbeingbiasedself-deceivedandultimatelyresponsiblefortheworstinWesterncivilization.
1937年法国教育部长提出学制改革实现初级中学教育的统一有力冲击了双轨制
Whatimpactcanmobilephoneshaveontheirusers’healthManypeopleworryaboutthesupposedilleffectscausedbyradiationfromhandsetsandbasestations1thelackofcredibleevidenceofanyharm.Butevidenceforthebeneficialeffectsofmobilephonesonhealthisrathermore2Indeedasystematicreview3outbyRifatAtunandhiscolleaguesatImperialCollegeroundsup1504oftheuseoftext-messaginginthe5ofhealthcare.Theseuses6threecategories:efficiencygains;public-healthgains;anddirectbenefitstopatientsby7text-messagingintotreatmentregimes. Usingtextingto8efficiencyisnotprofoundsciencebutbigsavingscanbeachieved.Several9carriedoutinEnglandhavefoundthattheuseoftext-messagingreminders10thenumberofmissedappointmentswithfamilydoctorsby26-39%andthenumberofmissedhospitalappointmentsby33-50%.Ifsuchschemeswere11nationallythiswouldtranslate12annualsavingsof￡256-364million. Textmessagescanalsobeagoodwaytodeliverpublic-healthinformationparticularlytogroups13arehardtoreachbyothermeans.TextmessageshavebeenusedinIndiato14peopleabouttheWorldHealthOrganization’sstrategytocontrollungdisease.InIraqtextmessageswereusedtosupporta15toimmunizenearly5millionchildren16paralysis. 17therearetheusesoftext-messagingaspartofatreatmentregime.Theseinvolvesendingreminderstopatientsto18theirmedicineortoencourageaccordancewithexerciseregimes.HoweverDr.Rifatnotesthattheevidencefortheeffectivenessofsuchschemesisgenerally19andmorequantitativeresearchis20 Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSWERSHEET1.19
ToJournaliststhreeofanythingmakesatrend.SoafterthreeschoolshootingsinsixdaysspeculationaboutanepidemicofviolenceinAmericanclassroomswasinevitableandwrong.Violenceinschoolshasfallenbyhalfsincethemid-1990s;childrenaremorethan100timesmorelikelytobemurderedoutsidetheschoolwallsthanwithinthem. OnSeptember27tha53-year-oldpettycriminalDuaneMorrisonwalkedintoaschoolinBaileyColoradowithtwoguns.Hetooksixgirlshostagemolestedsomeofthemandkilledonebeforecommittingsuicideaspolicestormedtheroom. AndonSeptember29thaboybroughttwogunsintohisschoolinCazenoviaWisconsin.Prosecutorssaythat15-year-oldEricHainstockmayhaveplannedtokillseveralpeople.Butstaffactedquicklywhentheysawhimwithashotguncallingthepoliceandputtingtheschoolinto"lock-down".Theheadteacherwhoconfrontedhiminacorridorwastheonlyonekilled. October2nda32-year-oldmilk-truckdriverCharlesRobertsenteredaone-roomAmishschoolinNickelMinesPennsylvania.Helinedthegirlsuptiedtheirfeetandafteranhourshotthemkillingatleastfive.Hekilledhimselfaspolicebrokeintotheclassroom. WhattomakeofsuchhorrorsSomeexpertsseetheColoradoandPennsylvaniacasesasanextrememanifestationofacultureofviolenceagainstwomen.Bothkillersappearedtohaveasexualmotiveandbothletalltheboysintheclassroomgofree.Butitishardtoinferfromsuchunusualexamplesandonemustnotethatviolenceagainstwomenislessthanhalfwhatitwasin1995. Otherexpertsseeallthreecasesassymptomaticofachangeinthewaymencommitsuicide.HelenSmithaforensicpsychologisttoldaradioaudience"menaredecidingtotaketheirlives"andthey’renotgoingaloneanymore.They’retakingpeopledownwiththem."Truebutnotveryoften. Gun-controlenthusiaststhinkschoolmassacresshowtheneedfortighterrestrictions.ItistooeasytheysayforcriminalssuchasMr.MorrisonandjuvenilessuchasMr.Hainstocktoobtainguns.Gunenthusiastsdrawtheoppositeconclusion:thatifmoreteacherscarriedconcealedhandgunstheycouldshootpotentialchild-killersbeforetheykill. GeorgeBushhasnowcalledforaconferenceonschoolviolence.WillitunearthanythingneworvaluableAftertheColumbinemassacrein1999theFBIproducedareportonschoolshooters.Itconcludedthatitwasimpossibletodrawupausefulprofileofapotentialshooterbecause"agreatmanyadolescentswhowillnevercommitviolentactswillshowsomeofthebehavioursonanychecklistofwarningsigns." WhichOfthefollowingistrueaccordingtoParagraphs2-4
[A]Energisingmoney[B]Thedilemmaofsmart-cardsystems [C]Thefutureofmoney[D]Sendingmoneyhome [E]Flashingtheplastic[F]Acashcall [G]HowtopayinTokyo Smartcardsandmobilephonesarequicklyemergingaswaystopaywithelectroniccash. 41.______. NowadayssomeofthehottestnightclubshaveanewtrickforcheckingtheidentityoftheirVIPguests:theysendanentrypassintheformofasuperbarcodetotheirmobilephones.Mobilephonesarebecominganincreasinglypopularwaytomakeallsortsofpayments.InAmericafansoftheAtlantaHawkshavebeentestingspeciallyadaptedNokiahandsetslinkedtotheirVisacardstoentertheirlocalstadiumandtobuyrefreshments.Itreckonsworldwidepaymentsusingmobilephoneswillclimbfromjust$3.2billionin2003tomorethan$37billionby2008. 42.______. Morebankingservicesarealsobeingofferedonmobiles.OnFebruary12th19telephoneoperatorswithnetworksinover100countriessaidthatpeoplewouldbeabletousetheirhandsetstosendmoneyabroad.MasterCardwilloperatethesysteminwhichremittanceswillbesentastextmessages.SirJohnBondformerlychairmanoftheHSBCbankinggroupandnowchairmanofVodafonehas10rigbeenconvincedthatpaymentsandmobileswouldsomehowconverge."MobilephoneshavetheabilitytomakeadramaticchangetovillagelifeinAfrica"hesays. 43.______. Thevarious"contactless"paymentsystemsrelyonatechnologycalled"near-fieldcommunication"NFC.Butmobilephonescanbemuchsmarter.Theycanbede-activatedremotely;theyhaveascreenwhichcanshowinformationlikeacreditbalanceandproductinformation;theyhaveakeyboardtoenterinformationandtheycancommunicate.Thismeanstheycanalsobeusedtoauth0riselargerpaymentsbyenteringPINcodesdirectlyonthehandsetortoppedupwithstoredcreditfromanonlinebankaccountwithouthavingtogotoanATM. 44.______. Toseethepotentialofmobile-phonemoneystartinJapan.MostJapanesehaveatleastonecreditcardbuttheytendtostayintheirowners’pockets.HousewivesroutinelypeeloffcrispYI0000$82notestopayfortheirshopping.Utilitybillsandotherinvoicesaredutifullytakentothebankandpaidincashormorelikelythesedaysatthelocalconveniencestore.YetdespitethepopularityofcashthemobilephoneisstartingtochangeevenJapan’straditionalhabits." Howevermanysmart-cardsystemsdonotworkwitheachotherbutthatwillchangeonMarch18thwhen26railwaysand75buscompaniesinthegreaterTokyoareawillbeginsharinganewstored-valuesystemcalledPasmo.Thistoowillbeavailablebothasaplasticsmart-cardorbuiltintomobilephones. 45.______. UnliketheJapaneseAmericansprefertouseplasticfortheirpurchases.Cardsaccountformorethanhalfofalltransactionsupfrom29%adecadeagoaccordingtoNilsonReportatradepublication.Morethan1.5billioncreditcardsarestuffedintoAmericans’wallets.Theaveragehouseholdhasmorethanten.Banksandcredit-cardfirmshopetoconvertmorecashandchequepaymentstoplasticwithnewsmartcards.Someversionsarealreadyverysuccessful.ManyAmericansuseEasyPassinwhichdriverspayforhighwaytollswirelessly. Adecadeagosomeobserverspredictedthatinternetbankingwouldrenderretailbankingfromhigh-streetbranchesobsolete.ButJPMorganBankofAmericaandothersareadamantthatpeoplearenowadaysusingbankbranchesmorethanever.Evenifthephoneandthesmartcardreplacecashwhogetstocollectthefeesremainsopentocontention. 45
KevinHinesamanic-depressivewas19andinoneofhisweeklydownswingsonanovercastMondaymorningin2000.HewenttothenearbyGoldenGateBridgetokillhimselfmostlybecausewithonlyafour-foot1.2-metrerailingtoleap"Ifigureditwastheeasiestway."Hedivedoverbutflippedandhitthewaterat75mphwithhisfeetfirst.HislegswerecrushedbuthesomehowstayedconsciousandstartedpaddlingwithhisupperbodyuntiltheCoastGuardfishedhimout. Mr.Hinesisoneof26peoplewhohavesurvivedsuicideattemptsatthebridgebut1223areknowntohavesucceededi.e.wereseenjumpingorfoundfloating.Peoplearethrowingthemselvesoffthebridgeattherateoftwoamonthwhichmakesitthemostpopularplaceintheworldforsuicides.OnebookonthesubjectsaysthattheGoldenGateis"tosuicidewhatNiagaraFallsistohoneymooners". ManySanFranciscansthinkthatthesolutionistoemulatetheEmpireStateBuildingtheSydneyHarbourBridgetheEiffelTowerSt.Peter’sbasilicaandothersuchplacesandputupasimplebarrier.Thishoweverisadecisionforthe19boardmembersoftheGoldenGateBridgeHighwayandTransportationDistrictanentitythatoverseesthebridgeitselfandthebusesandferriesthatoperateinthearea.Mostofitsrevenues’comefromtollsandfaresandthedistrictlosesmoney.Abarrierwouldcostbetween$15millionand$25million. SothePsychiatricFoundationofNorthernCaliforniawhichhasadoptedthebarrierasitscauseconsidersitasuccessthattheboardhasmerelyallowedafeasibilitystudyforwhichvariousprivateandpublicdonorshaveraised $2million.MelBlausteinadirectoratthefoundationhasheardseveralargumentsagainstabarrierovertheyears-toouglytooexpensiveandsoforth--butthemostpersistenthasbeenthatpeoplewouldsimplykillthemselvessomewhereelsesowhybother.’Thisisnonsensehesays"Mostsuicidesareimpulsiveandpreventable."AbridgewithoutabarrieraddsPatHinesKevin’sfatheris"likeleavingaloadedguninthepsychiatricward." WhatwilltheauthormentionafterParagraph4
[A]Energisingmoney[B]Thedilemmaofsmart-cardsystems [C]Thefutureofmoney[D]Sendingmoneyhome [E]Flashingtheplastic[F]Acashcall [G]HowtopayinTokyo Smartcardsandmobilephonesarequicklyemergingaswaystopaywithelectroniccash. 41.______. NowadayssomeofthehottestnightclubshaveanewtrickforcheckingtheidentityoftheirVIPguests:theysendanentrypassintheformofasuperbarcodetotheirmobilephones.Mobilephonesarebecominganincreasinglypopularwaytomakeallsortsofpayments.InAmericafansoftheAtlantaHawkshavebeentestingspeciallyadaptedNokiahandsetslinkedtotheirVisacardstoentertheirlocalstadiumandtobuyrefreshments.Itreckonsworldwidepaymentsusingmobilephoneswillclimbfromjust$3.2billionin2003tomorethan$37billionby2008. 42.______. Morebankingservicesarealsobeingofferedonmobiles.OnFebruary12th19telephoneoperatorswithnetworksinover100countriessaidthatpeoplewouldbeabletousetheirhandsetstosendmoneyabroad.MasterCardwilloperatethesysteminwhichremittanceswillbesentastextmessages.SirJohnBondformerlychairmanoftheHSBCbankinggroupandnowchairmanofVodafonehas10rigbeenconvincedthatpaymentsandmobileswouldsomehowconverge."MobilephoneshavetheabilitytomakeadramaticchangetovillagelifeinAfrica"hesays. 43.______. Thevarious"contactless"paymentsystemsrelyonatechnologycalled"near-fieldcommunication"NFC.Butmobilephonescanbemuchsmarter.Theycanbede-activatedremotely;theyhaveascreenwhichcanshowinformationlikeacreditbalanceandproductinformation;theyhaveakeyboardtoenterinformationandtheycancommunicate.Thismeanstheycanalsobeusedtoauth0riselargerpaymentsbyenteringPINcodesdirectlyonthehandsetortoppedupwithstoredcreditfromanonlinebankaccountwithouthavingtogotoanATM. 44.______. Toseethepotentialofmobile-phonemoneystartinJapan.MostJapanesehaveatleastonecreditcardbuttheytendtostayintheirowners’pockets.HousewivesroutinelypeeloffcrispYI0000$82notestopayfortheirshopping.Utilitybillsandotherinvoicesaredutifullytakentothebankandpaidincashormorelikelythesedaysatthelocalconveniencestore.YetdespitethepopularityofcashthemobilephoneisstartingtochangeevenJapan’straditionalhabits." Howevermanysmart-cardsystemsdonotworkwitheachotherbutthatwillchangeonMarch18thwhen26railwaysand75buscompaniesinthegreaterTokyoareawillbeginsharinganewstored-valuesystemcalledPasmo.Thistoowillbeavailablebothasaplasticsmart-cardorbuiltintomobilephones. 45.______. UnliketheJapaneseAmericansprefertouseplasticfortheirpurchases.Cardsaccountformorethanhalfofalltransactionsupfrom29%adecadeagoaccordingtoNilsonReportatradepublication.Morethan1.5billioncreditcardsarestuffedintoAmericans’wallets.Theaveragehouseholdhasmorethanten.Banksandcredit-cardfirmshopetoconvertmorecashandchequepaymentstoplasticwithnewsmartcards.Someversionsarealreadyverysuccessful.ManyAmericansuseEasyPassinwhichdriverspayforhighwaytollswirelessly. Adecadeagosomeobserverspredictedthatinternetbankingwouldrenderretailbankingfromhigh-streetbranchesobsolete.ButJPMorganBankofAmericaandothersareadamantthatpeoplearenowadaysusingbankbranchesmorethanever.Evenifthephoneandthesmartcardreplacecashwhogetstocollectthefeesremainsopentocontention. 43
马卡连柯的集体主义教育原则不包括
蒙台梭利方法的最基本原则是
[A]Energisingmoney[B]Thedilemmaofsmart-cardsystems [C]Thefutureofmoney[D]Sendingmoneyhome [E]Flashingtheplastic[F]Acashcall [G]HowtopayinTokyo Smartcardsandmobilephonesarequicklyemergingaswaystopaywithelectroniccash. 41.______. NowadayssomeofthehottestnightclubshaveanewtrickforcheckingtheidentityoftheirVIPguests:theysendanentrypassintheformofasuperbarcodetotheirmobilephones.Mobilephonesarebecominganincreasinglypopularwaytomakeallsortsofpayments.InAmericafansoftheAtlantaHawkshavebeentestingspeciallyadaptedNokiahandsetslinkedtotheirVisacardstoentertheirlocalstadiumandtobuyrefreshments.Itreckonsworldwidepaymentsusingmobilephoneswillclimbfromjust$3.2billionin2003tomorethan$37billionby2008. 42.______. Morebankingservicesarealsobeingofferedonmobiles.OnFebruary12th19telephoneoperatorswithnetworksinover100countriessaidthatpeoplewouldbeabletousetheirhandsetstosendmoneyabroad.MasterCardwilloperatethesysteminwhichremittanceswillbesentastextmessages.SirJohnBondformerlychairmanoftheHSBCbankinggroupandnowchairmanofVodafonehas10rigbeenconvincedthatpaymentsandmobileswouldsomehowconverge."MobilephoneshavetheabilitytomakeadramaticchangetovillagelifeinAfrica"hesays. 43.______. Thevarious"contactless"paymentsystemsrelyonatechnologycalled"near-fieldcommunication"NFC.Butmobilephonescanbemuchsmarter.Theycanbede-activatedremotely;theyhaveascreenwhichcanshowinformationlikeacreditbalanceandproductinformation;theyhaveakeyboardtoenterinformationandtheycancommunicate.Thismeanstheycanalsobeusedtoauth0riselargerpaymentsbyenteringPINcodesdirectlyonthehandsetortoppedupwithstoredcreditfromanonlinebankaccountwithouthavingtogotoanATM. 44.______. Toseethepotentialofmobile-phonemoneystartinJapan.MostJapanesehaveatleastonecreditcardbuttheytendtostayintheirowners’pockets.HousewivesroutinelypeeloffcrispYI0000$82notestopayfortheirshopping.Utilitybillsandotherinvoicesaredutifullytakentothebankandpaidincashormorelikelythesedaysatthelocalconveniencestore.YetdespitethepopularityofcashthemobilephoneisstartingtochangeevenJapan’straditionalhabits." Howevermanysmart-cardsystemsdonotworkwitheachotherbutthatwillchangeonMarch18thwhen26railwaysand75buscompaniesinthegreaterTokyoareawillbeginsharinganewstored-valuesystemcalledPasmo.Thistoowillbeavailablebothasaplasticsmart-cardorbuiltintomobilephones. 45.______. UnliketheJapaneseAmericansprefertouseplasticfortheirpurchases.Cardsaccountformorethanhalfofalltransactionsupfrom29%adecadeagoaccordingtoNilsonReportatradepublication.Morethan1.5billioncreditcardsarestuffedintoAmericans’wallets.Theaveragehouseholdhasmorethanten.Banksandcredit-cardfirmshopetoconvertmorecashandchequepaymentstoplasticwithnewsmartcards.Someversionsarealreadyverysuccessful.ManyAmericansuseEasyPassinwhichdriverspayforhighwaytollswirelessly. Adecadeagosomeobserverspredictedthatinternetbankingwouldrenderretailbankingfromhigh-streetbranchesobsolete.ButJPMorganBankofAmericaandothersareadamantthatpeoplearenowadaysusingbankbranchesmorethanever.Evenifthephoneandthesmartcardreplacecashwhogetstocollectthefeesremainsopentocontention. 41
要素主义的主要代表人物是
苏联20世纪30年代的教育改革的突破口是
Whatimpactcanmobilephoneshaveontheirusers’healthManypeopleworryaboutthesupposedilleffectscausedbyradiationfromhandsetsandbasestations1thelackofcredibleevidenceofanyharm.Butevidenceforthebeneficialeffectsofmobilephonesonhealthisrathermore2Indeedasystematicreview3outbyRifatAtunandhiscolleaguesatImperialCollegeroundsup1504oftheuseoftext-messaginginthe5ofhealthcare.Theseuses6threecategories:efficiencygains;public-healthgains;anddirectbenefitstopatientsby7text-messagingintotreatmentregimes. Usingtextingto8efficiencyisnotprofoundsciencebutbigsavingscanbeachieved.Several9carriedoutinEnglandhavefoundthattheuseoftext-messagingreminders10thenumberofmissedappointmentswithfamilydoctorsby26-39%andthenumberofmissedhospitalappointmentsby33-50%.Ifsuchschemeswere11nationallythiswouldtranslate12annualsavingsof￡256-364million. Textmessagescanalsobeagoodwaytodeliverpublic-healthinformationparticularlytogroups13arehardtoreachbyothermeans.TextmessageshavebeenusedinIndiato14peopleabouttheWorldHealthOrganization’sstrategytocontrollungdisease.InIraqtextmessageswereusedtosupporta15toimmunizenearly5millionchildren16paralysis. 17therearetheusesoftext-messagingaspartofatreatmentregime.Theseinvolvesendingreminderstopatientsto18theirmedicineortoencourageaccordancewithexerciseregimes.HoweverDr.Rifatnotesthattheevidencefortheeffectivenessofsuchschemesisgenerally19andmorequantitativeresearchis20 Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSWERSHEET1.15
Internetadvertisingisbooming.Theindustryhasgonefrom$9.6billioninrevenuein2001to$27billionthisyearaccordingtoPiperJaffrayaninvestmentbank.Anditisstillearlydays.Theinternetaccountsforonly5%oftotalspendingonadvertisingbutthatfigureisexpectedtoreachatleast20%inthenextfewyears.Thesinglelargestcategorywithinthisflourishingindustryaccountingfornearlyhalfofallspendingis"pay-per-click"advertisingwhichisusedbyfirmsbothlargeandsmalltopromotetheirwares. Thebenefitsofthepay-per-clickapproachovertraditionaladvertisingtelevisionradioprintandbillboardsareobvious.Sinceadvertiserspayonlytoreachthesmallsubsetwhoactuallyrespondtoanadvertisementthequalityoftheleadsgeneratedisveryhighandadvertisersarepreparedtopayaccordingly.Theprice:perclickvariesfrom$0.10toasmuchas$30dependingonthekeywordthoughtheaverageisaround$0.50.Googlemademostofits$6.1billioninrevenuelastyearfrompay-per-clickadvertising. Butaspay-per-clickadvertisinghasgrownintoahugeindustryconcernhasmountedoverso-called"clickfraud"--bogusclicksthatdonotcomefromgenuinelyinterestedcustomers.Ittakestwomainforms.Ifyouclickrepeatedlyontheadvertisementsonyourownwebsiteorgetotherpeopleormachinestodosoonyourbehalfyoucangenerateastreamofboguscommissions.Clickfraudcanalsobeusedbyonecompanyagainstanother:clickingonarivalfirm’sadvertisementscansaddleitwithahugebill.Bogusclicksarethoughttoaccountforaround10%ofallclicktrafficthoughnobodyknowsforsure. AfewmonthsagoMr.Grosspioneeredanalternativetothepay-per-clickmodel.InFebruarySnapasearchenginebackedbyMr.Grosslaunched"pay-per-action"PPAanewmodelinwhichadvertiserspayonlyifaclickonanadisfollowedbyanactionsuchasapurchaseoradownload. MightthisputanendtoclickfraudDon’tbetonitsaysMikeZemanatStarcomanadvertisingagency.Payper-actionwillbeanichehepredictssinceconvertingaclickintoanactiondependsonavarietyoffactorssuchastheeaseofuseoftheadvertiser’swebsite.Googleanditspeerswillbereluctanttobesodependentonfactorsoutsidetheircontrol.ButMr.Tobaccowalathinkspay-per-actioncouldbecomearealalternativetopay-per-click.Asbiggercompaniesspendmoreoninternetadvertising;theywilldemandmoreaccountabilityandawiderrangeofoptionshesays.Attheveryleastthatmeansclampingdownonclickfraud;butitalsopresentsanopportunityforentrepreneurstoinventnewmodelsthatarelessvulnerabletoabuse Theadvertisersandthewebsiteoperatorshavetheconflictcausedby
杜威教学哲学的核心概念是
"What’sthedifferencebetweenGodandLarryEllison"asksanoldsoftwareindustryjoke.Answer:Goddoesn’tthinkhe’sLarryEllison.ThebossofOracleishardlyaloneamongcorporatechiefsinhavingareputationforbeingratherkeenonhimself.Indeeduntilthebubbleburstandthepublicturnednastyatthestartofthedecadethecultofthecelebritychiefexecutiveseemedtodemandbosslynarcissismasevidencethatafirmwasbeingledbyanall-conqueringhero. NarcissusinGreekmythmetanastyendofcourse.Andinrecentyearsboss-worshiphascometobeseenasbadforbusiness.InhismanagementbestellerGoodtoGreatJimCollinsarguedthatthetrulysuccessfulbosseswerenottheself-proclaimedstarswhoadornthecoversofForbesandFortunebutinsteadself-effacingthoughtfulmonkishsortswholeadbyinspiringexample. Astatisticalanswermaybeathand.Forthefirsttimeanewstudy"It’sAllAboutMe"tobepresentednextweekattheannualgatheringoftheAmericanAcademyofManagementoffersasystematicempiricalanalysisofwhateffectnarcissisticbosseshaveonthefirmstheyrun.TheauthorsArijitChatterjeeandDonaldHambriekofPennsylvaniaStateUniversityexaminednarcissismintheupperechelonsof105firmsinthecomputerandsoftwareindustries. Todothistheyhadtosolveapracticalproblem:studiesofnarcissismhavehithertoreliedonsurveyingindividualspersonallysomethingforwhichfewchiefexecutivesarelikelytohavetimeorinclination.Sotheauthorsdevisedanindexofnarcissismusingsixpubliclyavailableindicatorsobtainablewithouttheco-operationoftheboss.Theseare:theprominenceoftheboss’sphotointheannualreport;hisprominenceincompanypressreleases;thelengthofhis"Who’sWho"entry;thefrequencyofhisuseofthefirstpersonsingularininterviews;andtheratiosofhiscashandnon-cashcompensationtothoseofthefirm’ssecond-highestpaidexecutive. Narcissismnaturallydrivespeopletoseekpositionsofpowerandinfluenceandbecausegreatself-esteemhelpsyourprofessionaladvancesaytheauthorschiefexecutiveswilltendonaveragetobemorenarcissisticthanthegeneralpopulation.HowdoesthataffectafirmMessrsChatterjeeandHambrickfoundthathighlynarcissisticbossestendedtomakebiggerchangesintheuseofimportantresourcessuchasresearchanddevelopmentorinspendingandleverage;theycarriedoutmoreandbiggermergersandacquisitions;andtheirresultswerebothmoreextrememorebigwinsorbiglossesandmorevolatilethanthoseoffirmsrunbytheirhumblerpeers.Forshareholdersthatcouldbegoodorbad Thebesttitleforthetextmaybe
Whatimpactcanmobilephoneshaveontheirusers’healthManypeopleworryaboutthesupposedilleffectscausedbyradiationfromhandsetsandbasestations1thelackofcredibleevidenceofanyharm.Butevidenceforthebeneficialeffectsofmobilephonesonhealthisrathermore2Indeedasystematicreview3outbyRifatAtunandhiscolleaguesatImperialCollegeroundsup1504oftheuseoftext-messaginginthe5ofhealthcare.Theseuses6threecategories:efficiencygains;public-healthgains;anddirectbenefitstopatientsby7text-messagingintotreatmentregimes. Usingtextingto8efficiencyisnotprofoundsciencebutbigsavingscanbeachieved.Several9carriedoutinEnglandhavefoundthattheuseoftext-messagingreminders10thenumberofmissedappointmentswithfamilydoctorsby26-39%andthenumberofmissedhospitalappointmentsby33-50%.Ifsuchschemeswere11nationallythiswouldtranslate12annualsavingsof￡256-364million. Textmessagescanalsobeagoodwaytodeliverpublic-healthinformationparticularlytogroups13arehardtoreachbyothermeans.TextmessageshavebeenusedinIndiato14peopleabouttheWorldHealthOrganization’sstrategytocontrollungdisease.InIraqtextmessageswereusedtosupporta15toimmunizenearly5millionchildren16paralysis. 17therearetheusesoftext-messagingaspartofatreatmentregime.Theseinvolvesendingreminderstopatientsto18theirmedicineortoencourageaccordancewithexerciseregimes.HoweverDr.Rifatnotesthattheevidencefortheeffectivenessofsuchschemesisgenerally19andmorequantitativeresearchis20 Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSWERSHEET1.17
"What’sthedifferencebetweenGodandLarryEllison"asksanoldsoftwareindustryjoke.Answer:Goddoesn’tthinkhe’sLarryEllison.ThebossofOracleishardlyaloneamongcorporatechiefsinhavingareputationforbeingratherkeenonhimself.Indeeduntilthebubbleburstandthepublicturnednastyatthestartofthedecadethecultofthecelebritychiefexecutiveseemedtodemandbosslynarcissismasevidencethatafirmwasbeingledbyanall-conqueringhero. NarcissusinGreekmythmetanastyendofcourse.Andinrecentyearsboss-worshiphascometobeseenasbadforbusiness.InhismanagementbestellerGoodtoGreatJimCollinsarguedthatthetrulysuccessfulbosseswerenottheself-proclaimedstarswhoadornthecoversofForbesandFortunebutinsteadself-effacingthoughtfulmonkishsortswholeadbyinspiringexample. Astatisticalanswermaybeathand.Forthefirsttimeanewstudy"It’sAllAboutMe"tobepresentednextweekattheannualgatheringoftheAmericanAcademyofManagementoffersasystematicempiricalanalysisofwhateffectnarcissisticbosseshaveonthefirmstheyrun.TheauthorsArijitChatterjeeandDonaldHambriekofPennsylvaniaStateUniversityexaminednarcissismintheupperechelonsof105firmsinthecomputerandsoftwareindustries. Todothistheyhadtosolveapracticalproblem:studiesofnarcissismhavehithertoreliedonsurveyingindividualspersonallysomethingforwhichfewchiefexecutivesarelikelytohavetimeorinclination.Sotheauthorsdevisedanindexofnarcissismusingsixpubliclyavailableindicatorsobtainablewithouttheco-operationoftheboss.Theseare:theprominenceoftheboss’sphotointheannualreport;hisprominenceincompanypressreleases;thelengthofhis"Who’sWho"entry;thefrequencyofhisuseofthefirstpersonsingularininterviews;andtheratiosofhiscashandnon-cashcompensationtothoseofthefirm’ssecond-highestpaidexecutive. Narcissismnaturallydrivespeopletoseekpositionsofpowerandinfluenceandbecausegreatself-esteemhelpsyourprofessionaladvancesaytheauthorschiefexecutiveswilltendonaveragetobemorenarcissisticthanthegeneralpopulation.HowdoesthataffectafirmMessrsChatterjeeandHambrickfoundthathighlynarcissisticbossestendedtomakebiggerchangesintheuseofimportantresourcessuchasresearchanddevelopmentorinspendingandleverage;theycarriedoutmoreandbiggermergersandacquisitions;andtheirresultswerebothmoreextrememorebigwinsorbiglossesandmorevolatilethanthoseoffirmsrunbytheirhumblerpeers.Forshareholdersthatcouldbegoodorbad WhichofthefollowingisNOTthefeatureoftheboss’snarcissism
KevinHinesamanic-depressivewas19andinoneofhisweeklydownswingsonanovercastMondaymorningin2000.HewenttothenearbyGoldenGateBridgetokillhimselfmostlybecausewithonlyafour-foot1.2-metrerailingtoleap"Ifigureditwastheeasiestway."Hedivedoverbutflippedandhitthewaterat75mphwithhisfeetfirst.HislegswerecrushedbuthesomehowstayedconsciousandstartedpaddlingwithhisupperbodyuntiltheCoastGuardfishedhimout. Mr.Hinesisoneof26peoplewhohavesurvivedsuicideattemptsatthebridgebut1223areknowntohavesucceededi.e.wereseenjumpingorfoundfloating.Peoplearethrowingthemselvesoffthebridgeattherateoftwoamonthwhichmakesitthemostpopularplaceintheworldforsuicides.OnebookonthesubjectsaysthattheGoldenGateis"tosuicidewhatNiagaraFallsistohoneymooners". ManySanFranciscansthinkthatthesolutionistoemulatetheEmpireStateBuildingtheSydneyHarbourBridgetheEiffelTowerSt.Peter’sbasilicaandothersuchplacesandputupasimplebarrier.Thishoweverisadecisionforthe19boardmembersoftheGoldenGateBridgeHighwayandTransportationDistrictanentitythatoverseesthebridgeitselfandthebusesandferriesthatoperateinthearea.Mostofitsrevenues’comefromtollsandfaresandthedistrictlosesmoney.Abarrierwouldcostbetween$15millionand$25million. SothePsychiatricFoundationofNorthernCaliforniawhichhasadoptedthebarrierasitscauseconsidersitasuccessthattheboardhasmerelyallowedafeasibilitystudyforwhichvariousprivateandpublicdonorshaveraised $2million.MelBlausteinadirectoratthefoundationhasheardseveralargumentsagainstabarrierovertheyears-toouglytooexpensiveandsoforth--butthemostpersistenthasbeenthatpeoplewouldsimplykillthemselvessomewhereelsesowhybother.’Thisisnonsensehesays"Mostsuicidesareimpulsiveandpreventable."AbridgewithoutabarrieraddsPatHinesKevin’sfatheris"likeleavingaloadedguninthepsychiatricward." WhydoestheauthormentionNiagaraFallsandhoneymooners
Internetadvertisingisbooming.Theindustryhasgonefrom$9.6billioninrevenuein2001to$27billionthisyearaccordingtoPiperJaffrayaninvestmentbank.Anditisstillearlydays.Theinternetaccountsforonly5%oftotalspendingonadvertisingbutthatfigureisexpectedtoreachatleast20%inthenextfewyears.Thesinglelargestcategorywithinthisflourishingindustryaccountingfornearlyhalfofallspendingis"pay-per-click"advertisingwhichisusedbyfirmsbothlargeandsmalltopromotetheirwares. Thebenefitsofthepay-per-clickapproachovertraditionaladvertisingtelevisionradioprintandbillboardsareobvious.Sinceadvertiserspayonlytoreachthesmallsubsetwhoactuallyrespondtoanadvertisementthequalityoftheleadsgeneratedisveryhighandadvertisersarepreparedtopayaccordingly.Theprice:perclickvariesfrom$0.10toasmuchas$30dependingonthekeywordthoughtheaverageisaround$0.50.Googlemademostofits$6.1billioninrevenuelastyearfrompay-per-clickadvertising. Butaspay-per-clickadvertisinghasgrownintoahugeindustryconcernhasmountedoverso-called"clickfraud"--bogusclicksthatdonotcomefromgenuinelyinterestedcustomers.Ittakestwomainforms.Ifyouclickrepeatedlyontheadvertisementsonyourownwebsiteorgetotherpeopleormachinestodosoonyourbehalfyoucangenerateastreamofboguscommissions.Clickfraudcanalsobeusedbyonecompanyagainstanother:clickingonarivalfirm’sadvertisementscansaddleitwithahugebill.Bogusclicksarethoughttoaccountforaround10%ofallclicktrafficthoughnobodyknowsforsure. AfewmonthsagoMr.Grosspioneeredanalternativetothepay-per-clickmodel.InFebruarySnapasearchenginebackedbyMr.Grosslaunched"pay-per-action"PPAanewmodelinwhichadvertiserspayonlyifaclickonanadisfollowedbyanactionsuchasapurchaseoradownload. MightthisputanendtoclickfraudDon’tbetonitsaysMikeZemanatStarcomanadvertisingagency.Payper-actionwillbeanichehepredictssinceconvertingaclickintoanactiondependsonavarietyoffactorssuchastheeaseofuseoftheadvertiser’swebsite.Googleanditspeerswillbereluctanttobesodependentonfactorsoutsidetheircontrol.ButMr.Tobaccowalathinkspay-per-actioncouldbecomearealalternativetopay-per-click.Asbiggercompaniesspendmoreoninternetadvertising;theywilldemandmoreaccountabilityandawiderrangeofoptionshesays.Attheveryleastthatmeansclampingdownonclickfraud;butitalsopresentsanopportunityforentrepreneurstoinventnewmodelsthatarelessvulnerabletoabuse Thesituationofpay-per-clickadvertisingcanbedescribedas
TheenlightenmentneedsrescuingorsothinksJonathanIsraelthepre-eminenthistorianof17th-centuryHolland.In2001hepublishedRadicalEnlightenment.HenowoffersasecondVolumewithathirdtocome.46ThethreevolumeswillbethefirstcomprehensivehistoryoftheEnlightenmentfordecades--andMr.Israel’sgroundbreakinginterpretationlookssettoestablishitselfastheonetobeat. Theperiodwasoncethoughtofasagloriouschapterinthehistoryofmankindatimewhentheforcesoflightscienceprogressandtolerancetriumphedovertheforcesofdarknesssuperstitionandprejudice.TodaytheEnlightenmenttendstobedismissed.47Post-modernistsattackitforbeingbiasedself-deceivedandultimatelyresponsiblefortheworstinWesterncivilization.Post-colonialistsaccuseitofbeingEurocentricanapologyforimperialism.NationalisthistoriansrejecttheideaofacoherentuniversalmovementpreferringtotalkabouttheEnglishFrenchevenIcelandicEnlightenments. Mr.Israelhassethimselfthetaskoilrepellingthesecriticsandre-establishingtheperiodasthedefiningepisodeintheliberationofman.Hisargumentsareconvincing.HecontendsthatthereweretwoEnlightenmentsoneRadicalandtheotherModerate.TheRadicalsinspiredbySpinozawerematerialistsatheistsandequalities.48TheModerateswhofollowedLockeandNewtonwereconservativeandmoreathomethantheRadicalsinthehierarchicalanddeeplyreligiousworldof18th-centuryEurope.TheyadvocatedonlyapartialEnlightenment. InMr.Israel’sopiniontheRadicalsofferedtheonlytrueEnlightenmentgivingusdemocracyequalityindividuallibertyandsecularmorality.TheModeratesontheotherhandhaveleftanambiguousandintheendharmfullegacy.Whilepromotingtolerancetheyremaineduncomfortablewiththeideaofuniversalequality.Whileadvancingreasontheyfailedtodivorcemoralityfromreligionandtriedtorationalizefaith.49Mr.IsraelarguesthatforaslongashistorianstreatthetwowingsoftheEnlightenmentasasinglemovementtheyhavemisunderstoodthephenomenon.Worststilltheysupplytoday’scriticswiththeevidencetheyneedtoblackenthemovement. Thisre-evaluationmakesforanunfamiliarpictureoftheEnlightenmentanditstorchbearers.AccordingtoMr.Israel"enlightenedvalues"werebornnotinEnglandbutinHollandandhere-castsmensuchasLockeVoltaireandevenHumeoncethoughtofaschampionsofthepartyoflightasapologistsforcolonialismandenemiesofequality.InadditionMr.Israelwouldlikehisbooktobestudiedbeyondacademia.Inanidealworldeveryonewouldbereadingit.50HisstupendousresearchandgraspofthesourcesaresuchthatfewwillcontesthiscoreargumentthattheEnlightenmentwasacoherentEurope-widephenomenonintellectualinoriginwhichrepresentedaprofoundshiftinthewaythatmenthoughtaboutthemselvesandtheworldaroundthem. Mr.IsraelarguesthatforaslongashistorianstreatthetwowingsoftheEnlightenmentasasinglemovementtheyhavemisunderstoodthephenomenon
70～80年代法国教育改革的重点是
60年代末法国颁行的高等教育方向指导法案也称
Internetadvertisingisbooming.Theindustryhasgonefrom$9.6billioninrevenuein2001to$27billionthisyearaccordingtoPiperJaffrayaninvestmentbank.Anditisstillearlydays.Theinternetaccountsforonly5%oftotalspendingonadvertisingbutthatfigureisexpectedtoreachatleast20%inthenextfewyears.Thesinglelargestcategorywithinthisflourishingindustryaccountingfornearlyhalfofallspendingis"pay-per-click"advertisingwhichisusedbyfirmsbothlargeandsmalltopromotetheirwares. Thebenefitsofthepay-per-clickapproachovertraditionaladvertisingtelevisionradioprintandbillboardsareobvious.Sinceadvertiserspayonlytoreachthesmallsubsetwhoactuallyrespondtoanadvertisementthequalityoftheleadsgeneratedisveryhighandadvertisersarepreparedtopayaccordingly.Theprice:perclickvariesfrom$0.10toasmuchas$30dependingonthekeywordthoughtheaverageisaround$0.50.Googlemademostofits$6.1billioninrevenuelastyearfrompay-per-clickadvertising. Butaspay-per-clickadvertisinghasgrownintoahugeindustryconcernhasmountedoverso-called"clickfraud"--bogusclicksthatdonotcomefromgenuinelyinterestedcustomers.Ittakestwomainforms.Ifyouclickrepeatedlyontheadvertisementsonyourownwebsiteorgetotherpeopleormachinestodosoonyourbehalfyoucangenerateastreamofboguscommissions.Clickfraudcanalsobeusedbyonecompanyagainstanother:clickingonarivalfirm’sadvertisementscansaddleitwithahugebill.Bogusclicksarethoughttoaccountforaround10%ofallclicktrafficthoughnobodyknowsforsure. AfewmonthsagoMr.Grosspioneeredanalternativetothepay-per-clickmodel.InFebruarySnapasearchenginebackedbyMr.Grosslaunched"pay-per-action"PPAanewmodelinwhichadvertiserspayonlyifaclickonanadisfollowedbyanactionsuchasapurchaseoradownload. MightthisputanendtoclickfraudDon’tbetonitsaysMikeZemanatStarcomanadvertisingagency.Payper-actionwillbeanichehepredictssinceconvertingaclickintoanactiondependsonavarietyoffactorssuchastheeaseofuseoftheadvertiser’swebsite.Googleanditspeerswillbereluctanttobesodependentonfactorsoutsidetheircontrol.ButMr.Tobaccowalathinkspay-per-actioncouldbecomearealalternativetopay-per-click.Asbiggercompaniesspendmoreoninternetadvertising;theywilldemandmoreaccountabilityandawiderrangeofoptionshesays.Attheveryleastthatmeansclampingdownonclickfraud;butitalsopresentsanopportunityforentrepreneurstoinventnewmodelsthatarelessvulnerabletoabuse Whichofthefollowingistrueofthetext
实验教育学的理论基础是
20年代苏联设计的打破了学校教学科目的界限使教学与生活实际紧密联系起来的是
Directions:ChengLinwantstoapplyforanewjob.Sheasksherpre-supervisorwhoisadepartmentmanagerinYoudaTradeCompanytowritealetterofcommendation. Youshouldwriteabout100wordsonANSWERSHEET2.Donotsignyourownnameattheendoftheletter.Use"LiMing"instead.Donotwritetheaddress.
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