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MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonablepricestherebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlabourandisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuchthepriceofyourtelevisionlicencewouldneedtobedoubledandtravelbybusortubewouldcost20percentmore. Andperhapsmostimportantofalladvertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenActsofParliamentgovernthetermsofadvertisingnoregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlongformercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.IfyouseeanarticleconsistentlyadvertiseditisthesurestproofIknowthatthearticledoeswhatisclaimedforitandthatitrepresentsgoodvalue. AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof. ThereisonepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade. Ifitsmessagewereconfinedmerelytoinformation―andthatinitselfwouldbedifficultifnotimpossibletoachieveforevenadetailsuchasthechoiceofthecolourofashirtissubtletypersuasiveadvertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants. Bythefirstsentenceofthepassagetheauthormeansthat________________.
UntilrecentlymosthistoriansspokeverycriticallyoftheIndustrialRevolution.They________thatinthelongrunindustrializationgreatlyraisedthestandardoflivingforthe________man.Buttheyinsistedthatits________resultsduringtheperiodfrom1750to1850werewidespreadpovertyandmiseryforthe________oftheEnglishpopulation.______contrasttheysawintheprecedinghundredyearsfrom1650to1750whenEnglandwasstilla______agriculturalcountryaperiodofgreatabundanceandprosperity. Thisview______isgenerallythoughttobewrong.Specialists________historyandeconomicshave________twothings:thattheperiodfrom1650to1750was________bygreatpovertyandthatindustrializationcertainlydidnotworsenandmayhaveactuallyimprovedtheconditionsforthemajorityofthepopulace.
根据下属材料回答题后问题 材料1 列宁指出“就本来的意义说辩证法就是研究对象的本质自身中的矛盾”他还指出“是实际生活中的实际矛盾即辩证的矛盾而不少字面上的臆造出来的矛盾” 材料2 杜林说“矛盾的东西是一个范畴这个范畴只能归属于思想组合而不能归属于现实” 材料3 艾耶尔断言“自然界不可能有矛盾只是在陈述中才可能有矛盾” 请回答在矛盾存在问题上 1材料1的观点是什么是否正确 2对比材料1与材料2指出材料2的错误 3对比材料1与材料3分析材料3的错误
Industrialsafetydoesnotjusthappen.Companies________lowaccidentratesplantheirsafetyprogramsworkhardtoorganizethemandcontinueworkingtokeepthem________andactive.Whentheworkiswelldonea________ofaccident-freeoperationsisestablished________timelostduetoinjuriesiskeptataminimum. Successfulsafetyprogramsmay______greatlyintheemphasisplacedoncertainaspectsoftheprogram.Someplacegreatemphasisonmechanicalguarding.Othersstresssafeworkpracticesby______rolesorregulations.______othersdependonanemotionalappealtotheworker.Buttherearecertainbasicideasthatmustbeusedineveryprogramifmaximumresultsaretobeobtained. Therecanbenoquestionaboutthevalueofasafetyprogram.Fromafinancialstandpointalonesafety________.Thefewertheinjury________thebettertheworkman’’sinsurancerate.Thismaymeanthedifferencebetweenoperatingat________orataloss.
Whatoursocietysuffersfrommosttodayistheabsenceofconsensusaboutwhatitandlifeinitoughttobe.Suchconsensuscannotbegainedfromsociety’’spresentstageorfromfantasiesaboutwhatitoughttobe.Forthatthepresentistoocloseandtoodiversifiedandthefuturetoouncertaintomakebelievableclaimsaboutit.AconsensusinthepresenthencecanbeachievedonlythroughasharedunderstandingofthepastasHomer’’sepics史诗informedthosewholivedcenturieslaterwhatitmeanttobeGreekandbywhatimagesandidealstheyweretolivetheirlivesandorganizetheirsocieties. Mostsocietiesderiveconsensusfromalonghistoryalanguagealltheirownacommonreligioncommonancestry.Themythsbywhichtheylivearebasedonallofthese.ButtheUnitedStatesisacountryofimmigrantscomingfromagreatvarietyofnations.Latelyithasbeenemphasizedthatanasocialnarcissistic自我陶醉的personalityhasbecomecharacteristicofAmericansandthatitisthistypeofpersonalitythatmakesforthelackofwell-beingbecauseitpreventsusfromachievingconsensusthatwouldcounteractatendencytowithdrawintoprivateworlds.InhisstudyofnarcissismChristopherLaschsaysthatmodernmantorturedbyself-consciousnessturnstonewtherapiesnottofreehimselfofhispersonalworriesbuttofindmeaningandpurposeinlifetofindsomethingtolivefor.Thereiswidespreaddistressbecausenationalmoralehasdeclinedandwehavelostanearliersenseofnationalvisionandpurpose. Contrarytorigidreligionsorpoliticalbeliefsasarefoundintotalitarian极权主义的societiesourcultureisoneofgreatindividualdifferencesatleastinprincipleandintheory.Butthisleadstodisunityevenchaos.Americansbelieveinthevalueofdiversitybutjustbecauseoursisasocietybasedonindividualdiversityitneedsconsensusaboutsomedominatingideasmorethansocietiesbasedonuniformoriginoftheircitizens.Henceifwearetohaveconsensusitmustbebasedonamyth―avision―aboutacommonexperienceaconquestthatmadeusAmericansasthemythabouttheconquestofTroyformedtheGreeks.Onlyacommonmythcanofferrelieffromthefearthatlifeiswithoutmeaningorpurpose.Mythspermitustoexamineourplaceintheworldbycomparingittoasharedidea.Mythsaresharedfantasiesthatformthetiethatbindstheindividualtoothermembersofhisgroup.Suchmythshelptowardofffeelingsofisolationguiltanxietyandpurposelessness―inshorttheycombatisolationandthebreakdownofsocialstandardsandvalues. TheasocialpersonalityofAmericansresultsfrom
UntilrecentlymosthistoriansspokeverycriticallyoftheIndustrialRevolution.They________thatinthelongrunindustrializationgreatlyraisedthestandardoflivingforthe________man.Buttheyinsistedthatits________resultsduringtheperiodfrom1750to1850werewidespreadpovertyandmiseryforthe________oftheEnglishpopulation.______contrasttheysawintheprecedinghundredyearsfrom1650to1750whenEnglandwasstilla______agriculturalcountryaperiodofgreatabundanceandprosperity. Thisview______isgenerallythoughttobewrong.Specialists________historyandeconomicshave________twothings:thattheperiodfrom1650to1750was________bygreatpovertyandthatindustrializationcertainlydidnotworsenandmayhaveactuallyimprovedtheconditionsforthemajorityofthepopulace.
Industrialsafetydoesnotjusthappen.Companies________lowaccidentratesplantheirsafetyprogramsworkhardtoorganizethemandcontinueworkingtokeepthem________andactive.Whentheworkiswelldonea________ofaccident-freeoperationsisestablished________timelostduetoinjuriesiskeptataminimum. Successfulsafetyprogramsmay______greatlyintheemphasisplacedoncertainaspectsoftheprogram.Someplacegreatemphasisonmechanicalguarding.Othersstresssafeworkpracticesby______rolesorregulations.______othersdependonanemotionalappealtotheworker.Buttherearecertainbasicideasthatmustbeusedineveryprogramifmaximumresultsaretobeobtained. Therecanbenoquestionaboutthevalueofasafetyprogram.Fromafinancialstandpointalonesafety________.Thefewertheinjury________thebettertheworkman’’sinsurancerate.Thismaymeanthedifferencebetweenoperatingat________orataloss.
It’’shardlynewsanymorethatAmericansarejusttoofat.Aquicklookaroundthemallthebeachorthecrowdatanybaseballgamewillleavenoroomfordoubt:ourindividualweightproblemshavebecomeanationalcrisis.Evensotheactualnumbersareshocking.Fullytwo-thirdsofU.S.adultsareofficiallyoverweightandabouthalfofthosehavegraduatedtofull-blownobesity. Itwouldn’’tbesuchabigdealiftheproblemweresimpleaesthetic.Butexcesspoundagetakesaterribletollonthehumanbody.significantlyincreasingtheriskofheartdiseasehighbloodpressurediabetesinfertilityandmanyformsofcancer.Thetotalmedicalbillforillnessesrelatedtoobesityis$117billionayear-andclimbing-andtheJournaloftheAmericanMedicalAssociationreportedthatpoordietandphysicalinactivitycouldsoonovertaketobaccoastheleadingcauseofpreventabledeathintheU.S. WhyisithappeningTheobviousalmosttrivialansweristhatweeattoomuchhigh-caloriefoodanddon’’tburnitoffwithenoughexercise.Ifonlywecouldchangethosehabitstheproblemwouldgoaway.Butclearlyitisn’’tthateasy.Americanspourscoresofbillionsofdollarseveryyearintoweight-lossproductsandhealth-clubmemberships.Foodanddrugcompaniesspendevenmoretryingtofindamagicfoodordrugthatwillmeltthepoundsaway.Yetthenation’’scollectivewaistlinejustkeepsgrowing. It’’snaturaltotrytofindsomethingtoblame-fast-foodjointsorfoodmanufacturersorevenourselvesforhavingtoolittlewillpower.Buttheultimatereasonforobesitymayberooteddeepwithinourgenes.Obedienttotheinevitablelawsofevolutionthehumanraceadaptedovermillionsofyearstolivinginaworldofscarcitywhereitpaidtoeateverygood-tastingthinginsightwhenyoucouldfindit. Althoughourphysiologyhasstayedprettymuchthesameforthepast50000yearsorsowehumanshaveutterlytransformedourenvironment.Overthepastcenturyespeciallytechnologyhasalmostcompletelyremovedphysicalexercisefromtheday-to-daylivesofmostAmericans.Atthesametimeithasfilledsupermarketshelveswithcheapmass-producedgood-tastingfoodthatispackedwithcalories.AndfinallytechnologyhasallowedadvertiserstodeliverconstantvirtuallyirresistiblemessagesthatsayEatthisnowtoeveryoneoldenoughtowatchTV. ThisartificialenvironmentismostpervasiveintheU.S.andotherindustrializedcountriesandthat’’sexactlywherethefatcrisisismostacute. AllofthefollowingdirectlyaccountforobesityEXCLUDING
UntilrecentlymosthistoriansspokeverycriticallyoftheIndustrialRevolution.They________thatinthelongrunindustrializationgreatlyraisedthestandardoflivingforthe________man.Buttheyinsistedthatits________resultsduringtheperiodfrom1750to1850werewidespreadpovertyandmiseryforthe________oftheEnglishpopulation.______contrasttheysawintheprecedinghundredyearsfrom1650to1750whenEnglandwasstilla______agriculturalcountryaperiodofgreatabundanceandprosperity. Thisview______isgenerallythoughttobewrong.Specialists________historyandeconomicshave________twothings:thattheperiodfrom1650to1750was________bygreatpovertyandthatindustrializationcertainlydidnotworsenandmayhaveactuallyimprovedtheconditionsforthemajorityofthepopulace.UntilrecentlymosthistoriansspokeverycriticallyoftheIndustrialRevolution.They________thatinthelongrunindustrializationgreatlyraisedthestandardoflivingforthe________man.Buttheyinsistedthatits________resultsduringtheperiodfrom1750to1850werewidespreadpovertyandmiseryforthe________oftheEnglishpopulation.______contrasttheysawintheprecedinghundredyearsfrom1650to1750whenEnglandwasstilla______agriculturalcountryaperiodofgreatabundanceandprosperity. Thisview______isgenerallythoughttobewrong.Specialists________historyandeconomicshave________twothings:thattheperiodfrom1650to1750was________bygreatpovertyandthatindustrializationcertainlydidnotworsenandmayhaveactuallyimprovedtheconditionsforthemajorityofthepopulace.
Industrialsafetydoesnotjusthappen.Companies________lowaccidentratesplantheirsafetyprogramsworkhardtoorganizethemandcontinueworkingtokeepthem________andactive.Whentheworkiswelldonea________ofaccident-freeoperationsisestablished________timelostduetoinjuriesiskeptataminimum. Successfulsafetyprogramsmay______greatlyintheemphasisplacedoncertainaspectsoftheprogram.Someplacegreatemphasisonmechanicalguarding.Othersstresssafeworkpracticesby______rolesorregulations.______othersdependonanemotionalappealtotheworker.Buttherearecertainbasicideasthatmustbeusedineveryprogramifmaximumresultsaretobeobtained. Therecanbenoquestionaboutthevalueofasafetyprogram.Fromafinancialstandpointalonesafety________.Thefewertheinjury________thebettertheworkman’’sinsurancerate.Thismaymeanthedifferencebetweenoperatingat________orataloss.
Personalityistoalargeextentinherent―A-typeparentsusuallybringaboutA-typeoffspring.Buttheenvironmentmustalsohaveaprofoundeffectsinceifcompetitionisimportanttotheparentsitislikelytobecomeamajorfactorinthelivesoftheirchildren. OneplacewherechildrensoakupAcharacteristicsisschoolwhichisbyitsverynatureahighlycompetitiveinstitution.Toomanyschoolsadoptthewinatallcostsmoralstandardandmeasuretheirsuccessbysportingachievements.Thecurrentpassionformakingchildrencompeteagainsttheirclassmatesoragainsttheclockproducesatwo-layersysteminwhichcompetitiveAtypesseeminsomewaybetterthantheirBtypefellows.Beingtookeentowincanhavedangerousconsequences:rememberthatPheidippidesthefirstmarathonrunnerdroppeddeadsecondsaftersaying:Rejoiceweconquer! Byfartheworstformofcompetitioninschoolsisthedisproportionateemphasisonexaminations.Itisarareschoolthatallowspupilstoconcentrateonthosethingstheydowell.Themeritsofcompetitionbyexaminationaresomewhatquestionablebutcompetitioninthecertainknowledgeoffailureispositivelyharmful. ObviouslyitisneitherpracticalnordesirablethatallAyoungsterschangeintoB’’s.Theworldneedstypesandschoolshaveanimportantdutytotrytofitachild’’spersonalitytohispossiblefutureemployment.Itistopmanagement. Ifthepreoccupationofschoolswithacademicworkwaslessenedmoretimemightbespentteachingchildrensurervalues.Perhapsselectionforthecaringprofessionsespeciallymedicinecouldbemadelessbygoodgradesinchemistryandmorebysuchconsiderationsassensitivityandsympathy.ItissurelyamistaketochooseourdoctorsexclusivelyfromAtypestock.B’’sareimportantandshouldbeencouraged. AccordingtothepassageA-typeindividualsareusually________________.
Ifyouintendusinghumorinyourtalktomakepeoplesmileyoumustknowhowtoidentifysharedexperiencesandproblems.Yourhumormustberelevanttotheaudienceandshouldhelptoshowthemthatyouareoneofthemorthatyouunderstandtheirsituationandareinsympathywiththeirpointofview.Dependingonwhomyouareaddressingtheproblemswillbedifferent.Ifyouaretalkingtoagroupofmanagersyoumayrefertothedisorganizedmethodsoftheirsecretaries;alternativelyifyouareaddressingsecretariesyoumaywanttocommentontheirdisorganizedbosses. HereisanexamplewhichIheardatanurses’’conventionofastorywhichworkswellbecausetheaudienceallsharedthesameviewofdoctors.AmanarrivesinheavenandisbeingshownaroundbySt.Peter.Heseeswonderfulaccommodationsbeautifulgardenssunnyweatherandsoon.Everyoneisverypeacefulpoliteandfriendlyuntilwaitinginalineforlunchthenewarrivalissuddenlypushedasidebyamaninawhitecoatwhorushestotheheadofthelinegrabshisfoodandstompsovertoatablebyhimself.WhoisthatthenewarrivalaskedSt.Peter.Ohthat’’sGodcamethereplybutsometimeshethinkshe’’sadoctor. Ifyouarepartofthegroupwhichyouareaddressingyouwillbeinapositiontoknowtheexperiencesandproblemswhicharecommontoallofyouandit’’11beappropriateforyoutomakeapassingremarkabouttheinediblecanteenfoodorthechairman’’snotoriousbadtasteinties.Withotheraudiencesyoumustn’’tattempttocutinwithhumorastheywillresentanoutsidermakingdisparagingremarksabouttheircanteenortheirchairman.YouwillbeonsafergroundifyousticktoscapegoatslikethePostOfficeorthetelephonesystem. Ifyoufeelawkwardbeinghumorousyoumustpracticesothatitbecomesmorenatural.Includeafewcasualandapparentlyoff-the-cuffremarkswhichyoucandeliverinarelaxedandunforcedmanner.Oftenit’’sthedeliverywhichcausestheaudiencetosmilesospeakslowlyandrememberthataraisedeyebroworanunbelievinglookmayhelptoshowthatyouaremakingalight-heartedremark. Lookforthehumor.Itoftencomesfromtheunexpected.AtwistonafamiliarquoteIfatfirstyoudon’’tsucceedgiveuporaplayonwordsoronasituation.Searchforexaggerationandunderstatements.Lookatyourtalkandpickoutafewwordsorsentenceswhichyoucanturnaboutandinjectwithhumor. Thejokeaboutdoctorsimpliesthatintheeyesofnursestheyare
It’’shardlynewsanymorethatAmericansarejusttoofat.Aquicklookaroundthemallthebeachorthecrowdatanybaseballgamewillleavenoroomfordoubt:ourindividualweightproblemshavebecomeanationalcrisis.Evensotheactualnumbersareshocking.Fullytwo-thirdsofU.S.adultsareofficiallyoverweightandabouthalfofthosehavegraduatedtofull-blownobesity. Itwouldn’’tbesuchabigdealiftheproblemweresimpleaesthetic.Butexcesspoundagetakesaterribletollonthehumanbody.significantlyincreasingtheriskofheartdiseasehighbloodpressurediabetesinfertilityandmanyformsofcancer.Thetotalmedicalbillforillnessesrelatedtoobesityis$117billionayear-andclimbing-andtheJournaloftheAmericanMedicalAssociationreportedthatpoordietandphysicalinactivitycouldsoonovertaketobaccoastheleadingcauseofpreventabledeathintheU.S. WhyisithappeningTheobviousalmosttrivialansweristhatweeattoomuchhigh-caloriefoodanddon’’tburnitoffwithenoughexercise.Ifonlywecouldchangethosehabitstheproblemwouldgoaway.Butclearlyitisn’’tthateasy.Americanspourscoresofbillionsofdollarseveryyearintoweight-lossproductsandhealth-clubmemberships.Foodanddrugcompaniesspendevenmoretryingtofindamagicfoodordrugthatwillmeltthepoundsaway.Yetthenation’’scollectivewaistlinejustkeepsgrowing. It’’snaturaltotrytofindsomethingtoblame-fast-foodjointsorfoodmanufacturersorevenourselvesforhavingtoolittlewillpower.Buttheultimatereasonforobesitymayberooteddeepwithinourgenes.Obedienttotheinevitablelawsofevolutionthehumanraceadaptedovermillionsofyearstolivinginaworldofscarcitywhereitpaidtoeateverygood-tastingthinginsightwhenyoucouldfindit. Althoughourphysiologyhasstayedprettymuchthesameforthepast50000yearsorsowehumanshaveutterlytransformedourenvironment.Overthepastcenturyespeciallytechnologyhasalmostcompletelyremovedphysicalexercisefromtheday-to-daylivesofmostAmericans.Atthesametimeithasfilledsupermarketshelveswithcheapmass-producedgood-tastingfoodthatispackedwithcalories.AndfinallytechnologyhasallowedadvertiserstodeliverconstantvirtuallyirresistiblemessagesthatsayEatthisnowtoeveryoneoldenoughtowatchTV. ThisartificialenvironmentismostpervasiveintheU.S.andotherindustrializedcountriesandthat’’sexactlywherethefatcrisisismostacute. Fatcrisisseemstoresultchieflyfrom
Ifyouintendusinghumorinyourtalktomakepeoplesmileyoumustknowhowtoidentifysharedexperiencesandproblems.Yourhumormustberelevanttotheaudienceandshouldhelptoshowthemthatyouareoneofthemorthatyouunderstandtheirsituationandareinsympathywiththeirpointofview.Dependingonwhomyouareaddressingtheproblemswillbedifferent.Ifyouaretalkingtoagroupofmanagersyoumayrefertothedisorganizedmethodsoftheirsecretaries;alternativelyifyouareaddressingsecretariesyoumaywanttocommentontheirdisorganizedbosses. HereisanexamplewhichIheardatanurses’’conventionofastorywhichworkswellbecausetheaudienceallsharedthesameviewofdoctors.AmanarrivesinheavenandisbeingshownaroundbySt.Peter.Heseeswonderfulaccommodationsbeautifulgardenssunnyweatherandsoon.Everyoneisverypeacefulpoliteandfriendlyuntilwaitinginalineforlunchthenewarrivalissuddenlypushedasidebyamaninawhitecoatwhorushestotheheadofthelinegrabshisfoodandstompsovertoatablebyhimself.WhoisthatthenewarrivalaskedSt.Peter.Ohthat’’sGodcamethereplybutsometimeshethinkshe’’sadoctor. Ifyouarepartofthegroupwhichyouareaddressingyouwillbeinapositiontoknowtheexperiencesandproblemswhicharecommontoallofyouandit’’11beappropriateforyoutomakeapassingremarkabouttheinediblecanteenfoodorthechairman’’snotoriousbadtasteinties.Withotheraudiencesyoumustn’’tattempttocutinwithhumorastheywillresentanoutsidermakingdisparagingremarksabouttheircanteenortheirchairman.YouwillbeonsafergroundifyousticktoscapegoatslikethePostOfficeorthetelephonesystem. Ifyoufeelawkwardbeinghumorousyoumustpracticesothatitbecomesmorenatural.Includeafewcasualandapparentlyoff-the-cuffremarkswhichyoucandeliverinarelaxedandunforcedmanner.Oftenit’’sthedeliverywhichcausestheaudiencetosmilesospeakslowlyandrememberthataraisedeyebroworanunbelievinglookmayhelptoshowthatyouaremakingalight-heartedremark. Lookforthehumor.Itoftencomesfromtheunexpected.AtwistonafamiliarquoteIfatfirstyoudon’’tsucceedgiveuporaplayonwordsoronasituation.Searchforexaggerationandunderstatements.Lookatyourtalkandpickoutafewwordsorsentenceswhichyoucanturnaboutandinjectwithhumor. Toachievethedesiredresulthumorousstoriesshouldbedelivered
Industrialsafetydoesnotjusthappen.Companies________lowaccidentratesplantheirsafetyprogramsworkhardtoorganizethemandcontinueworkingtokeepthem________andactive.Whentheworkiswelldonea________ofaccident-freeoperationsisestablished________timelostduetoinjuriesiskeptataminimum. Successfulsafetyprogramsmay______greatlyintheemphasisplacedoncertainaspectsoftheprogram.Someplacegreatemphasisonmechanicalguarding.Othersstresssafeworkpracticesby______rolesorregulations.______othersdependonanemotionalappealtotheworker.Buttherearecertainbasicideasthatmustbeusedineveryprogramifmaximumresultsaretobeobtained. Therecanbenoquestionaboutthevalueofasafetyprogram.Fromafinancialstandpointalonesafety________.Thefewertheinjury________thebettertheworkman’’sinsurancerate.Thismaymeanthedifferencebetweenoperatingat________orataloss.
DoanimalshaverightsThisishowthequestionisusuallyput.Itsoundslikeausefulground-clearingwaytostart.71.Actuallyitisn’’tbecauseitassumesthatthereisanagreedaccountofhumanfightswhichissomethingtheworlddoesnothave. Ononeviewofrightstobesureitnecessarilyfollowsthatanimalshavenone.72.Somephilosophersarguethatrightsexistonlywithinasocialcontractaspartofanexchangeofdutiesandentitlements.Thereforeanimalscannothaverights.Theideaofpunishingatigerthatkillssomebodyisabsurdforexactlythesamereasonsoistheideathattigershaverights.Howeverthisisonlyoneaccountandbynomeansanuncontestedone.Itdeniesrightsnotonlytoanimalsbutalsotosomepeople―forinstancetoinfantsthementallyincapableandfuturegenerations.Inadditionitisunclearwhatforceacontractcanhaveforpeoplewhoneverconsentedtoit:howdoyoureplytosomebodywhosaysIdon’’tlikethiscontract Thepointisthis:withoutagreementontherightsofpeoplearguingabouttherightsofanimalsisfruitless.73.Itleadsthediscussiontoextremesattheoutset:itinvitesyoutothinkthatanimalsshouldbetreatedeitherwiththeconsiderationhumansextendtootherhumansorwithnoconsiderationatall.Thisisafalsechoice.Bettertostartwithanothermorefundamentalquestion:isthewaywetreatanimalsamoralissueatall Manydenyit.74.Arguingfromtheviewthathumansaredifferentfromanimalsineveryrelevantrespectextremistsofthiskindthinkthatanimalslieoutsidetheareaofmoralchoice.Anyregardforthesufferingofanimalsisseenatamistake―asentimentaldisplacementoffeelingthatshouldproperlybedirectedtootherhumans. Thisviewwhichholdsthattorturingamonkeyismorallyequivalenttochoppingwoodmayseembravelylogical.Infactitissimplyshallow:theconfusedcentreisrighttorejectit.Themostelementaryformofmoralreasoning―theethicalequivalentoflearningtocrawl―istoweighother’’sinterestsagainstone’’sown.Thisinturnrequiressympathyandimagination:withoutwhichthereisnocapacityformoralthought.Toseeananimalinpainisenoughformosttoengagesympathy.75.Whenthathappensitisnotamistake:itismankind’’sinstinctformoralreasoninginactionaninstinctthatshouldbeencouragedratherthanlaughedat.
Whatoursocietysuffersfrommosttodayistheabsenceofconsensusaboutwhatitandlifeinitoughttobe.Suchconsensuscannotbegainedfromsociety’’spresentstageorfromfantasiesaboutwhatitoughttobe.Forthatthepresentistoocloseandtoodiversifiedandthefuturetoouncertaintomakebelievableclaimsaboutit.AconsensusinthepresenthencecanbeachievedonlythroughasharedunderstandingofthepastasHomer’’sepics史诗informedthosewholivedcenturieslaterwhatitmeanttobeGreekandbywhatimagesandidealstheyweretolivetheirlivesandorganizetheirsocieties. Mostsocietiesderiveconsensusfromalonghistoryalanguagealltheirownacommonreligioncommonancestry.Themythsbywhichtheylivearebasedonallofthese.ButtheUnitedStatesisacountryofimmigrantscomingfromagreatvarietyofnations.Latelyithasbeenemphasizedthatanasocialnarcissistic自我陶醉的personalityhasbecomecharacteristicofAmericansandthatitisthistypeofpersonalitythatmakesforthelackofwell-beingbecauseitpreventsusfromachievingconsensusthatwouldcounteractatendencytowithdrawintoprivateworlds.InhisstudyofnarcissismChristopherLaschsaysthatmodernmantorturedbyself-consciousnessturnstonewtherapiesnottofreehimselfofhispersonalworriesbuttofindmeaningandpurposeinlifetofindsomethingtolivefor.Thereiswidespreaddistressbecausenationalmoralehasdeclinedandwehavelostanearliersenseofnationalvisionandpurpose. Contrarytorigidreligionsorpoliticalbeliefsasarefoundintotalitarian极权主义的societiesourcultureisoneofgreatindividualdifferencesatleastinprincipleandintheory.Butthisleadstodisunityevenchaos.Americansbelieveinthevalueofdiversitybutjustbecauseoursisasocietybasedonindividualdiversityitneedsconsensusaboutsomedominatingideasmorethansocietiesbasedonuniformoriginoftheircitizens.Henceifwearetohaveconsensusitmustbebasedonamyth―avision―aboutacommonexperienceaconquestthatmadeusAmericansasthemythabouttheconquestofTroyformedtheGreeks.Onlyacommonmythcanofferrelieffromthefearthatlifeiswithoutmeaningorpurpose.Mythspermitustoexamineourplaceintheworldbycomparingittoasharedidea.Mythsaresharedfantasiesthatformthetiethatbindstheindividualtoothermembersofhisgroup.Suchmythshelptowardofffeelingsofisolationguiltanxietyandpurposelessness―inshorttheycombatisolationandthebreakdownofsocialstandardsandvalues. Homer’’sepicsmentionedinParagraph1exemplifiesthefactthat
Thatexperiencesinfluencesubsequentbehaviourisevidenceofanobviousbutneverthelessremarkableactivitycalledremembering.Learningcouldnotoccurwithoutthefunctionpopularlynamedmemory.Constantpracticehassuchaneffectonmemoryastoleadtoskilfulperformanceonthepianotorecitationofapoemandeventoreadingandunderstandingthesewords.So-calledintelligentbehaviourdemandsmemoryrememberingbeingaprimaryrequirementforreasoning.Theabilitytosolveanyproblemoreventorecognizethataproblemexistsdependsonmemory.Typicallythedecisiontocrossastreetisbasedonrememberingmanyearlierexperiences. Practiceorreviewtendstobuildandmaintainmemoryforataskorforanylearnedmaterial.Overaperiodofnopracticewhathasbeenlearnedtendstobeforgotten;andtheadaptiveconsequencesmaynotseemobvious.Yetdramaticinstancesofsuddenforgettingcanbeseentobeadaptive.Inthissensetheabilitytoforgetcanbeinterpretedtohavesurvivedthroughaprocessofnaturalselectioninanimals.Indeedwhenone’’smemoryofanemotionallypainfulexperienceleadstoseriousanxietyforgettingmayproducerelief.Neverthelessanevolutionaryinterpretationmightmakeitdifficulttounderstandhowthecommonlygradualprocessofforgettingsurvivednaturalselection. Inthinkingabouttheevolutionofmemorytogetherwithallitspossibleaspectsitishelpfultoconsiderwhatwouldhappenifmemoriesfailedtofade.Forgettingclearlyaidsorientationintimesinceoldmemoriesweakenandthenewtendtostandoutprovidingcluesforinferringduration.Withoutforgettingadaptiveabilitywouldsuffer;forexamplelearnedbehaviourthatmighthavebeencorrectadecadeagomaynolongerbe.Casesarerecordedofpeoplewhobyordinarystandardsforgotsolittlethattheireverydayactivitieswerefullofconfusion.Thusforgettingseemstoservethesurvivaloftheindividualandthespecies. Anotherlineofthoughtassumesamemorystoragesystemoflimitedcapacitythatprovidesadaptiveflexibilityspecificallythroughforgetting.Inthisviewcontinualadjustmentsaremadebetweenlearningormemorystorageinputandforgettingoutput.Indeedthereisevidencethattherateatwhichindividualsforgetisdirectlyrelatedtohowmuchtheyhavelearned.Suchdataoffergrosssupportofcontemporarymodelsofmemorythatassumeaninput-outputbalance. Inthisarticletheauthortriestointerpretthefunctionof________________.
UntilrecentlymosthistoriansspokeverycriticallyoftheIndustrialRevolution.They________thatinthelongrunindustrializationgreatlyraisedthestandardoflivingforthe________man.Buttheyinsistedthatits________resultsduringtheperiodfrom1750to1850werewidespreadpovertyandmiseryforthe________oftheEnglishpopulation.______contrasttheysawintheprecedinghundredyearsfrom1650to1750whenEnglandwasstilla______agriculturalcountryaperiodofgreatabundanceandprosperity. Thisview______isgenerallythoughttobewrong.Specialists________historyandeconomicshave________twothings:thattheperiodfrom1650to1750was________bygreatpovertyandthatindustrializationcertainlydidnotworsenandmayhaveactuallyimprovedtheconditionsforthemajorityofthepopulace.
Industrialsafetydoesnotjusthappen.Companies________lowaccidentratesplantheirsafetyprogramsworkhardtoorganizethemandcontinueworkingtokeepthem________andactive.Whentheworkiswelldonea________ofaccident-freeoperationsisestablished________timelostduetoinjuriesiskeptataminimum. Successfulsafetyprogramsmay______greatlyintheemphasisplacedoncertainaspectsoftheprogram.Someplacegreatemphasisonmechanicalguarding.Othersstresssafeworkpracticesby______rolesorregulations.______othersdependonanemotionalappealtotheworker.Buttherearecertainbasicideasthatmustbeusedineveryprogramifmaximumresultsaretobeobtained. Therecanbenoquestionaboutthevalueofasafetyprogram.Fromafinancialstandpointalonesafety________.Thefewertheinjury________thebettertheworkman’’sinsurancerate.Thismaymeanthedifferencebetweenoperatingat________orataloss.
DoanimalshaverightsThisishowthequestionisusuallyput.Itsoundslikeausefulground-clearingwaytostart.71.Actuallyitisn’’tbecauseitassumesthatthereisanagreedaccountofhumanfightswhichissomethingtheworlddoesnothave. Ononeviewofrightstobesureitnecessarilyfollowsthatanimalshavenone.72.Somephilosophersarguethatrightsexistonlywithinasocialcontractaspartofanexchangeofdutiesandentitlements.Thereforeanimalscannothaverights.Theideaofpunishingatigerthatkillssomebodyisabsurdforexactlythesamereasonsoistheideathattigershaverights.Howeverthisisonlyoneaccountandbynomeansanuncontestedone.Itdeniesrightsnotonlytoanimalsbutalsotosomepeople―forinstancetoinfantsthementallyincapableandfuturegenerations.Inadditionitisunclearwhatforceacontractcanhaveforpeoplewhoneverconsentedtoit:howdoyoureplytosomebodywhosaysIdon’’tlikethiscontract Thepointisthis:withoutagreementontherightsofpeoplearguingabouttherightsofanimalsisfruitless.73.Itleadsthediscussiontoextremesattheoutset:itinvitesyoutothinkthatanimalsshouldbetreatedeitherwiththeconsiderationhumansextendtootherhumansorwithnoconsiderationatall.Thisisafalsechoice.Bettertostartwithanothermorefundamentalquestion:isthewaywetreatanimalsamoralissueatall Manydenyit.74.Arguingfromtheviewthathumansaredifferentfromanimalsineveryrelevantrespectextremistsofthiskindthinkthatanimalslieoutsidetheareaofmoralchoice.Anyregardforthesufferingofanimalsisseenatamistake―asentimentaldisplacementoffeelingthatshouldproperlybedirectedtootherhumans. Thisviewwhichholdsthattorturingamonkeyismorallyequivalenttochoppingwoodmayseembravelylogical.Infactitissimplyshallow:theconfusedcentreisrighttorejectit.Themostelementaryformofmoralreasoning―theethicalequivalentoflearningtocrawl―istoweighother’’sinterestsagainstone’’sown.Thisinturnrequiressympathyandimagination:withoutwhichthereisnocapacityformoralthought.Toseeananimalinpainisenoughformosttoengagesympathy.75.Whenthathappensitisnotamistake:itismankind’’sinstinctformoralreasoninginactionaninstinctthatshouldbeencouragedratherthanlaughedat.
唯物辩证法和形而上学的主要分歧是
It’’shardlynewsanymorethatAmericansarejusttoofat.Aquicklookaroundthemallthebeachorthecrowdatanybaseballgamewillleavenoroomfordoubt:ourindividualweightproblemshavebecomeanationalcrisis.Evensotheactualnumbersareshocking.Fullytwo-thirdsofU.S.adultsareofficiallyoverweightandabouthalfofthosehavegraduatedtofull-blownobesity. Itwouldn’’tbesuchabigdealiftheproblemweresimpleaesthetic.Butexcesspoundagetakesaterribletollonthehumanbody.significantlyincreasingtheriskofheartdiseasehighbloodpressurediabetesinfertilityandmanyformsofcancer.Thetotalmedicalbillforillnessesrelatedtoobesityis$117billionayear-andclimbing-andtheJournaloftheAmericanMedicalAssociationreportedthatpoordietandphysicalinactivitycouldsoonovertaketobaccoastheleadingcauseofpreventabledeathintheU.S. WhyisithappeningTheobviousalmosttrivialansweristhatweeattoomuchhigh-caloriefoodanddon’’tburnitoffwithenoughexercise.Ifonlywecouldchangethosehabitstheproblemwouldgoaway.Butclearlyitisn’’tthateasy.Americanspourscoresofbillionsofdollarseveryyearintoweight-lossproductsandhealth-clubmemberships.Foodanddrugcompaniesspendevenmoretryingtofindamagicfoodordrugthatwillmeltthepoundsaway.Yetthenation’’scollectivewaistlinejustkeepsgrowing. It’’snaturaltotrytofindsomethingtoblame-fast-foodjointsorfoodmanufacturersorevenourselvesforhavingtoolittlewillpower.Buttheultimatereasonforobesitymayberooteddeepwithinourgenes.Obedienttotheinevitablelawsofevolutionthehumanraceadaptedovermillionsofyearstolivinginaworldofscarcitywhereitpaidtoeateverygood-tastingthinginsightwhenyoucouldfindit. Althoughourphysiologyhasstayedprettymuchthesameforthepast50000yearsorsowehumanshaveutterlytransformedourenvironment.Overthepastcenturyespeciallytechnologyhasalmostcompletelyremovedphysicalexercisefromtheday-to-daylivesofmostAmericans.Atthesametimeithasfilledsupermarketshelveswithcheapmass-producedgood-tastingfoodthatispackedwithcalories.AndfinallytechnologyhasallowedadvertiserstodeliverconstantvirtuallyirresistiblemessagesthatsayEatthisnowtoeveryoneoldenoughtowatchTV. ThisartificialenvironmentismostpervasiveintheU.S.andotherindustrializedcountriesandthat’’sexactlywherethefatcrisisismostacute. Theauthorwarnsthatoverweighthas
Outline: 1importanceofgoodhealth 2waystokeepfit 3myownpractices
在数月前由国家有关部门举办的一次大型科普展中有一个别具匠心的设计三扇门上各有一个问题“污染环境的是谁”“饱受环境恶化之苦的是谁”“保护环境的是谁”拉开门里面各是一面镜子照出的是参观者自己 请回答 1这一精巧的设计反映了人类实践活动中的什么基本关系 2如何理解“我们不要过分陶醉于我们人类对自然界的胜利对于每一次这样的胜利自然界都对我们进行报复” 3用辩证法关于度的观点说明“地球能够满足人类的需要但不能满足人类的贪婪”
Personalityistoalargeextentinherent―A-typeparentsusuallybringaboutA-typeoffspring.Buttheenvironmentmustalsohaveaprofoundeffectsinceifcompetitionisimportanttotheparentsitislikelytobecomeamajorfactorinthelivesoftheirchildren. OneplacewherechildrensoakupAcharacteristicsisschoolwhichisbyitsverynatureahighlycompetitiveinstitution.Toomanyschoolsadoptthewinatallcostsmoralstandardandmeasuretheirsuccessbysportingachievements.Thecurrentpassionformakingchildrencompeteagainsttheirclassmatesoragainsttheclockproducesatwo-layersysteminwhichcompetitiveAtypesseeminsomewaybetterthantheirBtypefellows.Beingtookeentowincanhavedangerousconsequences:rememberthatPheidippidesthefirstmarathonrunnerdroppeddeadsecondsaftersaying:Rejoiceweconquer! Byfartheworstformofcompetitioninschoolsisthedisproportionateemphasisonexaminations.Itisarareschoolthatallowspupilstoconcentrateonthosethingstheydowell.Themeritsofcompetitionbyexaminationaresomewhatquestionablebutcompetitioninthecertainknowledgeoffailureispositivelyharmful. ObviouslyitisneitherpracticalnordesirablethatallAyoungsterschangeintoB’’s.Theworldneedstypesandschoolshaveanimportantdutytotrytofitachild’’spersonalitytohispossiblefutureemployment.Itistopmanagement. Ifthepreoccupationofschoolswithacademicworkwaslessenedmoretimemightbespentteachingchildrensurervalues.Perhapsselectionforthecaringprofessionsespeciallymedicinecouldbemadelessbygoodgradesinchemistryandmorebysuchconsiderationsassensitivityandsympathy.ItissurelyamistaketochooseourdoctorsexclusivelyfromAtypestock.B’’sareimportantandshouldbeencouraged. Theselectionofmedicalprofessionalsarecurrentlybasedon________________.
. Yourmobilephoneismissing.Writeanoticelookingforitwhichshouldinclude: 1detaileddescriptionofthephone 2timeandplaceofmissingitand 3waytocontactandreward. Youshouldwriteabout100wordsonANSWERSHEET2.Donotsignyournameattheendofthenotice.UseLiMinginstead.Youdonotneedtowritetheaddress.10pionts
Thatexperiencesinfluencesubsequentbehaviourisevidenceofanobviousbutneverthelessremarkableactivitycalledremembering.Learningcouldnotoccurwithoutthefunctionpopularlynamedmemory.Constantpracticehassuchaneffectonmemoryastoleadtoskilfulperformanceonthepianotorecitationofapoemandeventoreadingandunderstandingthesewords.So-calledintelligentbehaviourdemandsmemoryrememberingbeingaprimaryrequirementforreasoning.Theabilitytosolveanyproblemoreventorecognizethataproblemexistsdependsonmemory.Typicallythedecisiontocrossastreetisbasedonrememberingmanyearlierexperiences. Practiceorreviewtendstobuildandmaintainmemoryforataskorforanylearnedmaterial.Overaperiodofnopracticewhathasbeenlearnedtendstobeforgotten;andtheadaptiveconsequencesmaynotseemobvious.Yetdramaticinstancesofsuddenforgettingcanbeseentobeadaptive.Inthissensetheabilitytoforgetcanbeinterpretedtohavesurvivedthroughaprocessofnaturalselectioninanimals.Indeedwhenone’’smemoryofanemotionallypainfulexperienceleadstoseriousanxietyforgettingmayproducerelief.Neverthelessanevolutionaryinterpretationmightmakeitdifficulttounderstandhowthecommonlygradualprocessofforgettingsurvivednaturalselection. Inthinkingabouttheevolutionofmemorytogetherwithallitspossibleaspectsitishelpfultoconsiderwhatwouldhappenifmemoriesfailedtofade.Forgettingclearlyaidsorientationintimesinceoldmemoriesweakenandthenewtendtostandoutprovidingcluesforinferringduration.Withoutforgettingadaptiveabilitywouldsuffer;forexamplelearnedbehaviourthatmighthavebeencorrectadecadeagomaynolongerbe.Casesarerecordedofpeoplewhobyordinarystandardsforgotsolittlethattheireverydayactivitieswerefullofconfusion.Thusforgettingseemstoservethesurvivaloftheindividualandthespecies. Anotherlineofthoughtassumesamemorystoragesystemoflimitedcapacitythatprovidesadaptiveflexibilityspecificallythroughforgetting.Inthisviewcontinualadjustmentsaremadebetweenlearningormemorystorageinputandforgettingoutput.Indeedthereisevidencethattherateatwhichindividualsforgetisdirectlyrelatedtohowmuchtheyhavelearned.Suchdataoffergrosssupportofcontemporarymodelsofmemorythatassumeaninput-outputbalance. Accordingtothepassageifapersonneverforgot________________.
UntilrecentlymosthistoriansspokeverycriticallyoftheIndustrialRevolution.They________thatinthelongrunindustrializationgreatlyraisedthestandardoflivingforthe________man.Buttheyinsistedthatits________resultsduringtheperiodfrom1750to1850werewidespreadpovertyandmiseryforthe________oftheEnglishpopulation.______contrasttheysawintheprecedinghundredyearsfrom1650to1750whenEnglandwasstilla______agriculturalcountryaperiodofgreatabundanceandprosperity. Thisview______isgenerallythoughttobewrong.Specialists________historyandeconomicshave________twothings:thattheperiodfrom1650to1750was________bygreatpovertyandthatindustrializationcertainlydidnotworsenandmayhaveactuallyimprovedtheconditionsforthemajorityofthepopulace.
MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonablepricestherebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlabourandisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuchthepriceofyourtelevisionlicencewouldneedtobedoubledandtravelbybusortubewouldcost20percentmore. Andperhapsmostimportantofalladvertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenActsofParliamentgovernthetermsofadvertisingnoregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlongformercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.IfyouseeanarticleconsistentlyadvertiseditisthesurestproofIknowthatthearticledoeswhatisclaimedforitandthatitrepresentsgoodvalue. AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof. ThereisonepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade. Ifitsmessagewereconfinedmerelytoinformation―andthatinitselfwouldbedifficultifnotimpossibletoachieveforevenadetailsuchasthechoiceofthecolourofashirtissubtletypersuasiveadvertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants. Theauthordeemsthatthewell-knownTVpersonalityis_______________.
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