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1948年,苏联开展了遗传学的争论和批判,其中被斥责“为帝国主义效劳”的“唯心主义伪科学”的是( )。
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经典遗传学和现代遗传学对基因的概念有何异同
1948年苏联开展了遗传学的争论和批判其中被斥责为帝国主义效劳的唯心主义伪科学的是
米丘林学说
李森科学派
摩尔根学说
达尔文进化遗传学
对细菌突变杂交重组转化转导溶源性转换的研究属范畴研究
形式遗传学
分子遗传学
生理遗传学
生化遗传学
参照细胞遗传学的改变肾细胞癌的组织学主要类型为_______________其中最常见的类型为___
建立在细胞染色体的基因理论之上的遗传学称之
分子遗传学
个体遗传学
群体遗传学
经典遗传学
中国现代遗传学奠基人之一国际遗传学家建立了中国第一个遗传学专业第一个遗传学研究所和第一个生命科学学院
童第周
谈家桢
方液仙
董浩云
果树育种学是以遗传学为理论指导探讨果树的遗传变异特点和重要经济性状的遗传规律用以指导果树育种实践
公元1909年丹麦遗传学家W.L.约翰森提出了等遗传学的基本概念
在遗传学发展中1940~1960年为细胞遗传学发展时期
遗传学的发展经历了上百年的历史目前遗传学已经衍生出众多分支学科如等
分子遗传学的发展是以1953年和提出为标志
遗传学中研究基因化学本质及性状表达的内容称
分子遗传学
个体遗传学
群体遗传学
细胞遗传学
研究基因表达与蛋白质酶的合成基因突变所致蛋白质酶合成异常与遗传病关系的医学遗传学的一个支柱学科为
人类细胞遗传学
人类生化遗传学
医学分子生物学
医学分子遗传学
医学生物化学
对细菌突变杂交重组转化转导溶源性转换的研究属范畴研究
形式遗传学
分子遗传学
生理遗传学
生化遗传学
遗传学的建立和发展始于哪一年是如何建立的
1983年ICPEMC规定的遗传学终点是
DNA完整性改变与序列改变
DNA重排与交换
染色体完整性与分离改变
上述ABC包括全部遗传学终点
上述ABC没有包括全部遗传学终点
根据母婴保健法规定从事医学技术鉴定人员必须具有一定的条件其正确的说法为
有一定的临床工作经验,并具有主治医师以上的技术职称
有临床经验和医学遗传学知识,并具有副主任医师以上的专业技术职务
有医学遗传学知识,并具有满四年住院医师工作经验
有临床经验和医学遗传学知识,并具有主治医师以上的技术职称
有临床经验和医学遗传学知识,并具有主任医师以上的专业技术职务
2013年2月25日毛竹基因组序列在世界权威生物学杂志上在线发表
《自然.遗传学》
《自然.生物学》
《生物.遗传学》
《生物.自然学》
针对近代苏联历史下列说法全部准确的是①1948年苏联开展了遗传学的争论和批判其中被斥责为为帝国主义效
①③⑥
②③④
①②⑤
③④⑥
1910年C.B.Bridges发现了白眼果蝇和伴性遗传现象从此开始了果蝇遗传学
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Historiansaredetectivessearchingouttheevidenceofthepastintheirpursuitofhistory.Thisisachallengingandfrequentlyengagingquest1itsownbutevidencemustbeturnedto2.Primarysourcesthatareuncovered3manyformsthatvary4thequestionsaskedandtheperiodstudiedbutwrittenrecordsare5historiansusemorethananyother.Thehistoriandoesnot6evidenceinthemannerofcourtsoflawwherequestionsofadmissibilityandtruthversusfalsehoodare7.Thehistorian’’suseofevidenceismuchmore8Determininghowandwithwhatend9mindanypieceofevidencecameintoexistencearethefirsttasks10thehistorianintheinternalcriticismofhistoricalsources.Itisimportanttoknowforinstancewho11aparticularcensusandwithwhatinstructionsor12acorrespondentwasaddressingafriendorfoecolleagueoropponent. Formanyyearshistoriansdividedevidenceintothetwo13ofprimaryandsecondarysources.Theformerwereconsideredasany14orartifactfromtheperiod15studythelatterasdescriptionsorreconstructionsbasedonprimarysources.Thefunctionofthehistorianitwas16wastoconvertprimarysourcesintosecondarysources.This17misleads.Whathavebeencalledsecondarysourcesamnothistoricalsourcesatallbut18thatrevealthehistorian’’spointofview.Allevidenceusedbythehistorianwasaprimarysourceatthetimeitwas19anditisalwayspartialandincomplete.Thereinliespartofthe20ofhistory.
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Financialengineersdon’’twearwhitelabcoats.Theydon’’texperimentonratsorperformgaschromatography气相层析.Theirrawmaterial-money-isn’’tasshowyaswhatbiologistsandphysicistsinvestigate.Buttheinnovationstheyproducewillcontributejustasmuchtoeconomicgrowth. Maybemoreinfactbecausewithoutthescienceoffinanceallothersciencesarejustabunchofneatconcepts.Ideasbegintotributetohumanbettermentwhenthey’’refinanced-byventurecapitalstockofferingsloansorbuyouts.Asmoothlyoperatingfinancialsystemshowersmoneyongoodideas.Equallyimportantitcutsofffundingtotiredideasandtiredcompaniessotheirassetscanbeemployedmoreefficientlyelsewhere. Inthe21stcenturyeconomyinnovationinfinancewillincreaseinconcertwiththeincreaseincompetition.Partlybecauseofderegulationandglobalizationcompetitionshouldgettougherandmarginsthinner.Asproductssuchashomemortgageloansbecomecommoditizedfinancial-servicecompanieswillbeforcedtogetmorecreative. Financialtechnologywillkeepfeedingoffinformationtechnology.Thesecrettosuccesswillbeastrongsoftwareplatformwhichwilllowerthecostofgeneralserviceswhilemakingitpossibletocreatehigh-marginvariationsaswell.Afewcompaniesthatgetitrightcanspinawayfromtherestandbecomestrongerandstronger. Inthenewworldoffinancesizecounts.Bigcompaniesenjoyeconomiesofscaleandnamerecognitionandtheycanbesaferbecausetheirbetsarespreadacrossmoreregionsandmarketsegments.ThevalueofU.S.bankmergersinthefirsthalfof1998wasgreaterthanthatofthethreepreviousyearscombined.Themergersareoccurringacrossindustriesaswell. Attheotherextremewillbespecialiststhatsurvivebydoingonethingeitherverycheaplyorexceptionallywell.Byofferinglowerpricesorbetterservicespecialistswilldisciplinethefinancialsupermarkets;thebigguysknowtheircustomerscanwalkawayiftheygetarawdeal.Thereisnowaywearegoingtomaximizeashort-termtransactionalbenefitattheriskofdestroyingalong-termrelationshipsaysChaseManhattanCorp.Vice-ChairmanJosephG.Sponholz. Predictablythebiggestwinnersfromfinancialinnovationwillbecompaniesandfamiliesthathavecomplexfinances.Banksalreadyshowsignsoflosinginterestinpeoplewhowantjustplaincheckingaccounts. Butasincomesandwealthrisemorepeoplewillfindthemselvesthrustintotheroleofassetmanagers.Businessestoowillhavetobecomemoresophisticated-ifonlytokeeppacewithfinanciallyinnovativerivals. .Incomparisonwithnaturalscientistsfinancialengineers
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在关键时期重要时刻__国务院做出了建设创新型国家的决策把增强自主创新能力作为国家战略有关人士认为创新型国家可以从三个方面理解第一要依靠创新支撑经济的发展第二使创新成为社会普遍行为第三能够形成有利于创新的制度基础 根据上述材料回答 1试析当前我国建设创新型国家的必要性 2根据我国国情建设创新型国家应该从哪些方面着手
Historiansaredetectivessearchingouttheevidenceofthepastintheirpursuitofhistory.Thisisachallengingandfrequentlyengagingquest1itsownbutevidencemustbeturnedto2.Primarysourcesthatareuncovered3manyformsthatvary4thequestionsaskedandtheperiodstudiedbutwrittenrecordsare5historiansusemorethananyother.Thehistoriandoesnot6evidenceinthemannerofcourtsoflawwherequestionsofadmissibilityandtruthversusfalsehoodare7.Thehistorian’’suseofevidenceismuchmore8Determininghowandwithwhatend9mindanypieceofevidencecameintoexistencearethefirsttasks10thehistorianintheinternalcriticismofhistoricalsources.Itisimportanttoknowforinstancewho11aparticularcensusandwithwhatinstructionsor12acorrespondentwasaddressingafriendorfoecolleagueoropponent. Formanyyearshistoriansdividedevidenceintothetwo13ofprimaryandsecondarysources.Theformerwereconsideredasany14orartifactfromtheperiod15studythelatterasdescriptionsorreconstructionsbasedonprimarysources.Thefunctionofthehistorianitwas16wastoconvertprimarysourcesintosecondarysources.This17misleads.Whathavebeencalledsecondarysourcesamnothistoricalsourcesatallbut18thatrevealthehistorian’’spointofview.Allevidenceusedbythehistorianwasaprimarysourceatthetimeitwas19anditisalwayspartialandincomplete.Thereinliespartofthe20ofhistory.
Theworldisgoingthroughthebiggestwaveofmergersandacquisitionseverwitnessed.TheprocesssweepsfromhyperactiveAmericatoEuropeandreachestheemergingcountrieswithunsurpassedmight.Manyinthesecountriesarelookingatthisprocessandworrying:Won’’tthewaveofbusinessconcentrationturnintoanuncontrollableanti-competitiveforce There’’snoquestionthatthebigaregettingbiggerandmorepowerful.Multinationalcorporationsaccountedforlessthan20%ofinternationaltradein1982.Todaythefigureismorethan25%andgrowingrapidly.Internationalaffiliatesaccountforafast-growingsegmentofproductionineconomiesthatopenupandwelcomeforeigninvestment.InArgentinaforinstanceafterthereformsoftheearly1990smultinationalswentfrom43%toalmost70%oftheindustrialproductionofthe200largestfirms.Thisphenomenonhascreatedseriousconcernsovertheroleofsmallereconomicfirmsofnationalbusinessmenandovertheultimatestabilityoftheworldeconomy. IbelievethatthemostimportantforcesbehindthemassiveM&Awavearethesamethatunderlietheglobalizationprocess:fallingtransportationandcommunicationcostslowertradeandinvestmentbarriersandenlargedmarketsthatrequireenlargedoperationscapableofmeetingcustomers’’demands.Allthesearebeneficialnotdetrimentaltoconsumers.Asproductivitygrowstheworld’’swealthincreases. Examplesofbenefitsorcostsofthecurrentconcentrationwavearescanty.Yetitishardtoimaginethatthemergerofafewoilfirmstodaycouldre-createthesamethreatstocompetitionthatwerefearednearlyacenturyagointheU.S.whentheStandardOiltrustwasbrokenup.ThemergersoftelecomcompaniessuchasWorldComhardlyseembringhigherpricesforconsumersorareductioninthepaceoftechnicalprogress.Onthecontrarythepriceofcommunicationsiscomingdownfast.Incarstooconcentrationisincreasing--witnessDaimlerandChryslerRemaultandNissan--butitdoesnotappearthatconsumersarebeinghurt. Yetthefactremainsthatthemergermovementmustbewatched.AfewweeksagoAlanGreenspanwarnedagainstthemegamergersinthebankingindustry.Whoisgoingtosuperviseregulateandoperateaslenderoflastresortwiththegiganticbanksthatarebeingcreated.’’Won’’tmultinationalsshiftproductionfromoneplacetoanotherwhenanationgetstoostrictaboutinfringementstofaircompetition.’’AndshouldonecountrytakeuponitselftheroleofdefendingcompetitiononissuesthataffectmanyothernationsasintheU.S.vs.Microsoftcase7 Fromparagraph4wecaninferthat______.
Historiansaredetectivessearchingouttheevidenceofthepastintheirpursuitofhistory.Thisisachallengingandfrequentlyengagingquest1itsownbutevidencemustbeturnedto2.Primarysourcesthatareuncovered3manyformsthatvary4thequestionsaskedandtheperiodstudiedbutwrittenrecordsare5historiansusemorethananyother.Thehistoriandoesnot6evidenceinthemannerofcourtsoflawwherequestionsofadmissibilityandtruthversusfalsehoodare7.Thehistorian’’suseofevidenceismuchmore8Determininghowandwithwhatend9mindanypieceofevidencecameintoexistencearethefirsttasks10thehistorianintheinternalcriticismofhistoricalsources.Itisimportanttoknowforinstancewho11aparticularcensusandwithwhatinstructionsor12acorrespondentwasaddressingafriendorfoecolleagueoropponent. Formanyyearshistoriansdividedevidenceintothetwo13ofprimaryandsecondarysources.Theformerwereconsideredasany14orartifactfromtheperiod15studythelatterasdescriptionsorreconstructionsbasedonprimarysources.Thefunctionofthehistorianitwas16wastoconvertprimarysourcesintosecondarysources.This17misleads.Whathavebeencalledsecondarysourcesamnothistoricalsourcesatallbut18thatrevealthehistorian’’spointofview.Allevidenceusedbythehistorianwasaprimarysourceatthetimeitwas19anditisalwayspartialandincomplete.Thereinliespartofthe20ofhistory.
Financialengineersdon’’twearwhitelabcoats.Theydon’’texperimentonratsorperformgaschromatography气相层析.Theirrawmaterial-money-isn’’tasshowyaswhatbiologistsandphysicistsinvestigate.Buttheinnovationstheyproducewillcontributejustasmuchtoeconomicgrowth. Maybemoreinfactbecausewithoutthescienceoffinanceallothersciencesarejustabunchofneatconcepts.Ideasbegintotributetohumanbettermentwhenthey’’refinanced-byventurecapitalstockofferingsloansorbuyouts.Asmoothlyoperatingfinancialsystemshowersmoneyongoodideas.Equallyimportantitcutsofffundingtotiredideasandtiredcompaniessotheirassetscanbeemployedmoreefficientlyelsewhere. Inthe21stcenturyeconomyinnovationinfinancewillincreaseinconcertwiththeincreaseincompetition.Partlybecauseofderegulationandglobalizationcompetitionshouldgettougherandmarginsthinner.Asproductssuchashomemortgageloansbecomecommoditizedfinancial-servicecompanieswillbeforcedtogetmorecreative. Financialtechnologywillkeepfeedingoffinformationtechnology.Thesecrettosuccesswillbeastrongsoftwareplatformwhichwilllowerthecostofgeneralserviceswhilemakingitpossibletocreatehigh-marginvariationsaswell.Afewcompaniesthatgetitrightcanspinawayfromtherestandbecomestrongerandstronger. Inthenewworldoffinancesizecounts.Bigcompaniesenjoyeconomiesofscaleandnamerecognitionandtheycanbesaferbecausetheirbetsarespreadacrossmoreregionsandmarketsegments.ThevalueofU.S.bankmergersinthefirsthalfof1998wasgreaterthanthatofthethreepreviousyearscombined.Themergersareoccurringacrossindustriesaswell. Attheotherextremewillbespecialiststhatsurvivebydoingonethingeitherverycheaplyorexceptionallywell.Byofferinglowerpricesorbetterservicespecialistswilldisciplinethefinancialsupermarkets;thebigguysknowtheircustomerscanwalkawayiftheygetarawdeal.Thereisnowaywearegoingtomaximizeashort-termtransactionalbenefitattheriskofdestroyingalong-termrelationshipsaysChaseManhattanCorp.Vice-ChairmanJosephG.Sponholz. Predictablythebiggestwinnersfromfinancialinnovationwillbecompaniesandfamiliesthathavecomplexfinances.Banksalreadyshowsignsoflosinginterestinpeoplewhowantjustplaincheckingaccounts. Butasincomesandwealthrisemorepeoplewillfindthemselvesthrustintotheroleofassetmanagers.Businessestoowillhavetobecomemoresophisticated-ifonlytokeeppacewithfinanciallyinnovativerivals. Companiesorfamiliesmayfailinfinancingifthey
Ifambitionistobewellregardedtherewardsofambition--wealthdistinctioncontroloverone’’sdestiny--mustbedeemedworthyofthesacrificesmadeonambition’’sbehalf.Ifthetraditionofambitionistohavevitalityitmustbewidelyshared;anditespeciallymustbehighlyregardedbypeoplewhoarethemselvesadmiredtheeducatednotleastamongthem.Inanoddwayhoweveritistheeducatedwhohaveclaimedtohavegivenuponambitionasanideal.Whatisoddisthattheyhaveperhapsmostbenefitedfromambition--ifnotalwaystheirownthenthatoftheirparentsandgrandparents.Thereisaheavynoteofhypocrisyinthisacaseofclosingthebarndoorafterthehorseshaveescaped--withtheeducatedthemselvesridingonthem. Certainlypeopledonotseemlessinterestedinsuccessanditssignsnowthanformerly.SummerhomesEuropeantravelBMWs--thelocationsplacenamesandnamebrandsmaychangebutsuchitemsdonotseemlessindemandtodaythanadecadeortwoyearsago.Whathashappenedisthatpeoplecannotconfessfullytotheirdreamsaseasilyandopenlyasoncetheycouldlesttheybethoughtpushingacquisitiveandvulgar.Insteadwearetreatedtofinehypocriticalspectacleswhichnowmorethaneverseeminamplesupply:thecriticofAmericanmaterialismwithaSouthamptonsummerhome;thepublisherofradicalbookswhotakeshismealsinthree-starrestaurants;thejournalistadvocatingparticipatorydemocracyinallphasesoflifewhoseownchildrenareenrolledinprivateschools.ForsuchpeopleandmanymoreperhapsnotsoexceptionaltheproperformulationisSucceedatallcostsbutavoidappearingambitious. Theattacksonambitionaremanyandcomefromvariousangles;itspublicdefendersarefewandunimpressivewheretheyarenotextremelyunattractive.AsaresultthesupportforambitionasahealthyimpulseaqualitytobeadmiredandfixedinthemindoftheyoungisprobablylowerthanithaseverbeenintheUnitedStates.Thisdoesnotmeanthatambitionisatanendthatpeoplenolongerfeelitsstirringsandpromptingsbutonlythatnolongeropenlyhonoreditislessopenlyprofessed.Consequencesfollowfromthisofcoursesomeofwhicharethatambitionisdrivenundergroundormadesly.Suchthenisthewaythingsstand:ontheleftangrycriticsontherightstupidsupportersandinthemiddleasusualthemajorityofearnestpeopletryingtogetoninlife. Somepeopledonotopenlyadmittheyhaveambitionbecause___________.
Ifambitionistobewellregardedtherewardsofambition--wealthdistinctioncontroloverone’’sdestiny--mustbedeemedworthyofthesacrificesmadeonambition’’sbehalf.Ifthetraditionofambitionistohavevitalityitmustbewidelyshared;anditespeciallymustbehighlyregardedbypeoplewhoarethemselvesadmiredtheeducatednotleastamongthem.Inanoddwayhoweveritistheeducatedwhohaveclaimedtohavegivenuponambitionasanideal.Whatisoddisthattheyhaveperhapsmostbenefitedfromambition--ifnotalwaystheirownthenthatoftheirparentsandgrandparents.Thereisaheavynoteofhypocrisyinthisacaseofclosingthebarndoorafterthehorseshaveescaped--withtheeducatedthemselvesridingonthem. Certainlypeopledonotseemlessinterestedinsuccessanditssignsnowthanformerly.SummerhomesEuropeantravelBMWs--thelocationsplacenamesandnamebrandsmaychangebutsuchitemsdonotseemlessindemandtodaythanadecadeortwoyearsago.Whathashappenedisthatpeoplecannotconfessfullytotheirdreamsaseasilyandopenlyasoncetheycouldlesttheybethoughtpushingacquisitiveandvulgar.Insteadwearetreatedtofinehypocriticalspectacleswhichnowmorethaneverseeminamplesupply:thecriticofAmericanmaterialismwithaSouthamptonsummerhome;thepublisherofradicalbookswhotakeshismealsinthree-starrestaurants;thejournalistadvocatingparticipatorydemocracyinallphasesoflifewhoseownchildrenareenrolledinprivateschools.ForsuchpeopleandmanymoreperhapsnotsoexceptionaltheproperformulationisSucceedatallcostsbutavoidappearingambitious. Theattacksonambitionaremanyandcomefromvariousangles;itspublicdefendersarefewandunimpressivewheretheyarenotextremelyunattractive.AsaresultthesupportforambitionasahealthyimpulseaqualitytobeadmiredandfixedinthemindoftheyoungisprobablylowerthanithaseverbeenintheUnitedStates.Thisdoesnotmeanthatambitionisatanendthatpeoplenolongerfeelitsstirringsandpromptingsbutonlythatnolongeropenlyhonoreditislessopenlyprofessed.Consequencesfollowfromthisofcoursesomeofwhicharethatambitionisdrivenundergroundormadesly.Suchthenisthewaythingsstand:ontheleftangrycriticsontherightstupidsupportersandinthemiddleasusualthemajorityofearnestpeopletryingtogetoninlife. Itisgenerallybelievedthatambitionmaybewellregardedif__________.
Historiansaredetectivessearchingouttheevidenceofthepastintheirpursuitofhistory.Thisisachallengingandfrequentlyengagingquest1itsownbutevidencemustbeturnedto2.Primarysourcesthatareuncovered3manyformsthatvary4thequestionsaskedandtheperiodstudiedbutwrittenrecordsare5historiansusemorethananyother.Thehistoriandoesnot6evidenceinthemannerofcourtsoflawwherequestionsofadmissibilityandtruthversusfalsehoodare7.Thehistorian’’suseofevidenceismuchmore8Determininghowandwithwhatend9mindanypieceofevidencecameintoexistencearethefirsttasks10thehistorianintheinternalcriticismofhistoricalsources.Itisimportanttoknowforinstancewho11aparticularcensusandwithwhatinstructionsor12acorrespondentwasaddressingafriendorfoecolleagueoropponent. Formanyyearshistoriansdividedevidenceintothetwo13ofprimaryandsecondarysources.Theformerwereconsideredasany14orartifactfromtheperiod15studythelatterasdescriptionsorreconstructionsbasedonprimarysources.Thefunctionofthehistorianitwas16wastoconvertprimarysourcesintosecondarysources.This17misleads.Whathavebeencalledsecondarysourcesamnothistoricalsourcesatallbut18thatrevealthehistorian’’spointofview.Allevidenceusedbythehistorianwasaprimarysourceatthetimeitwas19anditisalwayspartialandincomplete.Thereinliespartofthe20ofhistory.
ItisnoteasytotalkabouttheroleofthemassmediainthisoverwhelminglysignificantphaseinEuropeanhistory.Historyandnewsbecomeconfusedandone’’simpressionstendtobeamixtureofskepticismandoptimism.46Televisionisoneofthemeansbywhichthesefeelingsarecreatedandconveyed--andperhapsneverbeforehasitservedsomuchtoconnectdifferentpeoplesandnationsasintherecenteventsinEurope.TheEuropethatisnowformingcannotbeanythingotherthanitspeoplestheirculturesandnationalidentifies.WiththisinmindwecanbegintoanalyzetheEuropeantelevisionscene.47InEurope.aselsewheremulti-mediagroupshavebeenincreasinglysuccessful:groupswhichbringtogethertelevisionradionewspapersmagazinesandpublishinghousesthatworkinrelationtooneanother.OneItalianexamplewouldbetheBerlusconigroupwhileabroadMaxwellandMurdochcometomind. Clearlyonlythebiggestandmostflexibletelevisioncompaniesaregoingtobeabletocompeteinsucharichandhotly-contestedmarket.48Thisalonedemonstratesthatthetelevisionbusinessisnotaneasyworldtosurvivein.afactunderlinedbystatisticsthatshowthatoutofeightyEuropeantelevisionnetworksnolessthan50%tookalossin1989. MoreovertheintegrationoftheEuropeancommunitywillobligetelevisioncompaniestocooperatemorecloselyintermsofbothproductionanddistribution. 49CreatingaEuropeanidentitythatrespectsthedifferentculturesandtraditionswhichgotomakeuptheconnectingfabricoftheOldContinentisnoeasytaskanddemandsastrategicchoice―thatofproducingprogramsinEuropeforEurope.ThisentailsreducingourdependenceontheNorthAmericanmarketwhoseprogramsrelatetoexperiencesandculturaltraditionswhicharedifferentfromourown Inordertoachievetheseobjectiveswemustconcentratemoreonco-productionstheexchangeofnewsdocumentaryservicesandtraining.ThisalsoinvolvestheagreementsbetweenEuropeancountriesforthecreationofaEuropeanbankforTelevisionProductionwhichonthemodeloftheEuropeanInvestmentsBankwillhandlethefinancesnecessaryforproductioncosts.50Indealingwithachallengeonsuchascaleitisnoexaggerationtosay.Unitedwestanddividedwefall―andifIhadtochooseasloganitwouldbeUnityinourdiversityAunityofobjectivesthatnonethelessrespectthevariedpeculiaritiesofeachcountry. ItisnoteasytotalkabouttheroleofthemassmediainthisoverwhelminglysignificantphaseinEuropeanhistory.Historyandnewsbecomeconfusedandone’’simpressionstendtobeamixtureofskepticismandoptimism.46Televisionisoneofthemeansbywhichthesefeelingsarecreatedandconveyed--andperhapsneverbeforehasitservedsomuchtoconnectdifferentpeoplesandnationsasintherecenteventsinEurope.TheEuropethatisnowformingcannotbeanythingotherthanitspeoplestheirculturesandnationalidentifies.WiththisinmindwecanbegintoanalyzetheEuropeantelevisionscene.47InEurope.aselsewheremulti-mediagroupshavebeenincreasinglysuccessful:groupswhichbringtogethertelevisionradionewspapersmagazinesandpublishinghousesthatworkinrelationtooneanother.OneItalianexamplewouldbetheBerlusconigroupwhileabroadMaxwellandMurdochcometomind. Clearlyonlythebiggestandmostflexibletelevisioncompaniesaregoingtobeabletocompeteinsucharichandhotly-contestedmarket.48Thisalonedemonstratesthatthetelevisionbusinessisnotaneasyworldtosurvivein.afactunderlinedbystatisticsthatshowthatoutofeightyEuropeantelevisionnetworksnolessthan50%tookalossin1989. MoreovertheintegrationoftheEuropeancommunitywillobligetelevisioncompaniestocooperatemorecloselyintermsofbothproductionanddistribution. 49CreatingaEuropeanidentitythatrespectsthedifferentculturesandtraditionswhichgotomakeuptheconnectingfabricoftheOldContinentisnoeasytaskanddemandsastrategicchoice―thatofproducingprogramsinEuropeforEurope.ThisentailsreducingourdependenceontheNorthAmericanmarketwhoseprogramsrelatetoexperiencesandculturaltraditionswhicharedifferentfromourown Inordertoachievetheseobjectiveswemustconcentratemoreonco-productionstheexchangeofnewsdocumentaryservicesandtraining.ThisalsoinvolvestheagreementsbetweenEuropeancountriesforthecreationofaEuropeanbankforTelevisionProductionwhichonthemodeloftheEuropeanInvestmentsBankwillhandlethefinancesnecessaryforproductioncosts.50Indealingwithachallengeonsuchascaleitisnoexaggerationtosay.Unitedwestanddividedwefall―andifIhadtochooseasloganitwouldbeUnityinourdiversityAunityofobjectivesthatnonethelessrespectthevariedpeculiaritiesofeachcountry.
MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonablepricestherebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlabourandisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuchthepriceofyourtelevisionlicencewouldneedtobedoubledandtravelbybusortubewouldcost20percentmore. Andperhapsmostimportantofalladvertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenActsofParliamentgovernthetermsofadvertisingnoregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlongformercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.IfyouseeanarticleconsistentlyadvertiseditisthesurestproofIknowthatthearticledoeswhatisclaimedforitandthatitrepresentsgoodvalue. AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof. ThereisonepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade. Ifitsmessagewereconfinedmerelytoinformation―andthatinitselfwouldbedifficultifnotimpossibletoachieveforevenadetailsuchasthechoiceofthecolourofashirtissubtletypersuasiveadvertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants. Intheauthor’’sopinion__________________.
Historiansaredetectivessearchingouttheevidenceofthepastintheirpursuitofhistory.Thisisachallengingandfrequentlyengagingquest1itsownbutevidencemustbeturnedto2.Primarysourcesthatareuncovered3manyformsthatvary4thequestionsaskedandtheperiodstudiedbutwrittenrecordsare5historiansusemorethananyother.Thehistoriandoesnot6evidenceinthemannerofcourtsoflawwherequestionsofadmissibilityandtruthversusfalsehoodare7.Thehistorian’’suseofevidenceismuchmore8Determininghowandwithwhatend9mindanypieceofevidencecameintoexistencearethefirsttasks10thehistorianintheinternalcriticismofhistoricalsources.Itisimportanttoknowforinstancewho11aparticularcensusandwithwhatinstructionsor12acorrespondentwasaddressingafriendorfoecolleagueoropponent. Formanyyearshistoriansdividedevidenceintothetwo13ofprimaryandsecondarysources.Theformerwereconsideredasany14orartifactfromtheperiod15studythelatterasdescriptionsorreconstructionsbasedonprimarysources.Thefunctionofthehistorianitwas16wastoconvertprimarysourcesintosecondarysources.This17misleads.Whathavebeencalledsecondarysourcesamnothistoricalsourcesatallbut18thatrevealthehistorian’’spointofview.Allevidenceusedbythehistorianwasaprimarysourceatthetimeitwas19anditisalwayspartialandincomplete.Thereinliespartofthe20ofhistory.
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