首页
试卷库
试题库
当前位置：
X题卡
>
所有题目
>
题目详情
Text 4 Now that the damage inflicted by the Asian financial crisis looks like it was caused by ...
查看本题答案
包含此试题的试卷
国家统考科目《单项选择》真题及答案
点击查看
你可能感兴趣的试题
Jackbenowathomebuthebeinthebankjustnow.
now
Itrainedjustnowsotheplaygroundisverynow.
Theremanytreesinfrontofmyhousenow. A.is B.are C.
2分Nickrightnow．
1分Nowsmokestillroseupfromthewarmgroundoverthehill
设当前日期为2008年4月28日星期一则执行下面语句后的输出结果为______PrintDayNow
Theblackboardisniceandcleannow.Who_cleanitforthet
It'sreallycoldoutsidenow.You'dbetterputonyournow.
Annafalldownfromatalltreetwodaysago.NowsheisinNo.
Thereabookandthreepensonmydeskjustnowbutnowtherei
had
were
was
Isweepthefloorjustnow.Butyoumakepaperchipseverywhe
-WhereisTonynow?-Isawhimplayintheparkjustnow.
Nowsignsratherthanwordsareusedalloverthe4..
______wehavefinishedthetextweshallstartdoingmorere
For now
Since that
Now that
By now
1分Socrates'wayofthetruthisnowcalledtheSocraticMet
设当前日期为2008年4月28日星期一则执行下面语句后的输出结果为______ PrintDayN
havenow
Jilleatnow
wehavefinishedthetextweshallstartdoingmorerevision
For now
Since that
Now that
By now
热门试题
更多
Text4 Duringthe1990sboomDellComputer’scustomersgothookedonspeed.Mostwerewillingtopayapremiumtohavetheircomputersshippedbyovernightairexpress.Buttodaytheequationhasflipped.Customersprizecostsavingsoverspeed."Nowmostofourcomputers[intheU.S.]areshippedontheground——andwecanstillreachjustabouteveryonewithintwodays"saysFredMontoyaDell’svicepresidentforworldwidelogistics. Expressairshippingisn’tinadeathspiral.Butrecession-spookedconsumersandmanufacturersarelesswillingtopayforovernightdeliverywhichisthreetofivetimesmoreexpensivethangroundshipping.Evenwhentheypaysatisfactionisnotguaranteed.AfterSeptember11securityscrutinyofairfreightcanresultinlongdelays——whichmeansroadsmayactuallybefaster.That’sanotherreasonwhythenumberofpackagesshippedbyairdomesticallyfell7.6%in2001.Andevenwiththerecoveryunderwayairexpressvolumeisforecasttoreboundbyjust3%thisyear."There’samassmigrationfromairtotrucks"saysJerryLevymarketingdirectorforairshipperBaxGlobalInc. Theindustry’sgiantsarereadytorollwiththechange.InthepastseveralyearsFe-dExandUPShaverebuilttheirgroundnetworksasaseriesofregionalhubsabletodelivermostpackagesovernightwithina700mileradius."Nowwecanmoveapackageinthemostexpedientwaygroundorairoracombinationofboth"saysTomWeidemeyerUPS’chiefoperatingofficerandpresidentofitsairlineunit.Newtechnologies——includingbarcodingsatellitetrackingonlinebillingandstatus——areeasingthetransition.Evenimpatientcustomersarewillingtodowithoutovernightdelivery"iftheyknowwhen[ashipment]willarrive"notesBrianClancyaprincipalatindustryconsultantMerge-GlobalInc. ThegroundingofsomuchfreightissolidifyingtheleadofUPSandFedEx."We’reabletokeepbusinessinthefamilythatwemighthavelost"saysWilliamMargaritisFedEx’scorporatevice-presidentforworldwidecommunications.Hiscompanyhasinvested$700millioninanewground-deliverynetworkwhiledeferringthedeliveryof123aircraft.AndstrictnewsecurityrequirementshaveforcedthepassengerairlinestostopcarryingpackagesfortheU.S.PostalServicenotesRichardLungdirectorofrevenuemanagementatUnitedAirlinesInc.’scargounit.Andsmallshipperswhetherairortrucklackthecapitaltobuildhybridnetworks."Wegotcaughtwithourpantsdown"saysLevyofBaxGlobalwhichaddedaground-deliveryunitin2000.Slowandsteadyreallydoeswintherace. Whichofthefollowingwouldbethebesttitleforthepassage
Text4 Duringthe1990sboomDellComputer’scustomersgothookedonspeed.Mostwerewillingtopayapremiumtohavetheircomputersshippedbyovernightairexpress.Buttodaytheequationhasflipped.Customersprizecostsavingsoverspeed."Nowmostofourcomputers[intheU.S.]areshippedontheground——andwecanstillreachjustabouteveryonewithintwodays"saysFredMontoyaDell’svicepresidentforworldwidelogistics. Expressairshippingisn’tinadeathspiral.Butrecession-spookedconsumersandmanufacturersarelesswillingtopayforovernightdeliverywhichisthreetofivetimesmoreexpensivethangroundshipping.Evenwhentheypaysatisfactionisnotguaranteed.AfterSeptember11securityscrutinyofairfreightcanresultinlongdelays——whichmeansroadsmayactuallybefaster.That’sanotherreasonwhythenumberofpackagesshippedbyairdomesticallyfell7.6%in2001.Andevenwiththerecoveryunderwayairexpressvolumeisforecasttoreboundbyjust3%thisyear."There’samassmigrationfromairtotrucks"saysJerryLevymarketingdirectorforairshipperBaxGlobalInc. Theindustry’sgiantsarereadytorollwiththechange.InthepastseveralyearsFe-dExandUPShaverebuilttheirgroundnetworksasaseriesofregionalhubsabletodelivermostpackagesovernightwithina700mileradius."Nowwecanmoveapackageinthemostexpedientwaygroundorairoracombinationofboth"saysTomWeidemeyerUPS’chiefoperatingofficerandpresidentofitsairlineunit.Newtechnologies——includingbarcodingsatellitetrackingonlinebillingandstatus——areeasingthetransition.Evenimpatientcustomersarewillingtodowithoutovernightdelivery"iftheyknowwhen[ashipment]willarrive"notesBrianClancyaprincipalatindustryconsultantMerge-GlobalInc. ThegroundingofsomuchfreightissolidifyingtheleadofUPSandFedEx."We’reabletokeepbusinessinthefamilythatwemighthavelost"saysWilliamMargaritisFedEx’scorporatevice-presidentforworldwidecommunications.Hiscompanyhasinvested$700millioninanewground-deliverynetworkwhiledeferringthedeliveryof123aircraft.AndstrictnewsecurityrequirementshaveforcedthepassengerairlinestostopcarryingpackagesfortheU.S.PostalServicenotesRichardLungdirectorofrevenuemanagementatUnitedAirlinesInc.’scargounit.Andsmallshipperswhetherairortrucklackthecapitaltobuildhybridnetworks."Wegotcaughtwithourpantsdown"saysLevyofBaxGlobalwhichaddedaground-deliveryunitin2000.Slowandsteadyreallydoeswintherace. Asusedinthetexthybridnetworksarebestrelatedto
Untilthelate1940swhentelevisionbeganfindingitswayintoAmericanhomescompaniesreliedmainlyonprintandradiotopromotetheirproductsandservices.Theadventoftelevision1arevolutioninproductandservice.Between1949and1951advertisingontelevisiongrew960percent.TodaytheInternetisonceagain2promotion.Bygoingonlinecompaniescancommunicateinstantlyanddirectlywithprospectivecustomers.3ontheWorldWideWebincludesadvertisingsponsorshipsandsalespromotions4sweepstakescontestscouponsandrebates.In1996WorldWideWebadvertisingrevenues5＄300million. Effectiveonlinemarketersdon’t6transferhard-copyadstocyberspace.7sitesblendpromotionalandnon-promotionalinformationindirectlydeliveringtheadvertisingmessages.To8visitstotheirsitesandtocreateand9customerloyaltycompanieschangeinformationfrequentlyandprovidemanyopportunitiesfor10. Aprototypeforexcellent11promotionistheRaguWebsite.Herevisitorscanfindthirty-sixpastarecipestakeItalianlessonsandviewanItalianfilmfestival12theywillfindnotraditionalads.13subtleisthemixofproductandpromotionthatvisitorshardlyknowanadvertisingmessagehasbeen14SegaofAmericamakerofcomputergamesandhardwareusesitsWebsitefora15ofdifferentpromotionssuchas16newgamecharacterstothepublicandsupplyingWebsurferstheopportunityto17games.Sega’shomepageaverages250000visitsaday.ToheighteninterestinthesiteSegaboughtanadvertisingbanneronNetscape18increasingsitevisitsby15percent.Online19inQuakerOats’GatoradepromotionreceivedafreeT-shirtinexchangeforansweringafewquestions.QuakerOatsreportsthattheonlinepromotioncreatedproduct20andhelpedthecompanyknowitscustomersbetter. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSERSHEET1.11
Text3 Thedot-comcollapsemayhavebeenadisasterforWallStreetbuthereinSiliconValleyitwasablessing.Itwasthewelcomeendtoanabnormalconditionthatverynearlydestroyedtheareainanoverabundanceofsuccess.YouseethesecrettotheValley’sastoundingmultiple-decadeboomisfailure.Failureiswhatfuelsandrenewsthisplace.Failareisthefoundationforinnovation. Thevalley’sbusinessecologydependsonfailurethesamewaythetree-coveredhillsaroundusdependonfire——itwipesouttheoldgrowthandcreatesspacefornewlife.Thevalleyhasalwaysbeenindangerofdrowningintheunwelcomewasteproductsofsuccess——toomanypeopletooexpensivehousestoomuchtraffictoolittleofficespaceandtoomuchmoneychasingtoofewstartups.Failureisthesafetyvalvethedestructiverenewingforcethatfreesuppeopleideasandcapitalandrecombinesthemcreatingnewrevolutions. ConsiderhowtheInternetrevolutioncametobe.Afterhalfadecadeofstart-upstrugglesforexamplehundredsofmillionsofHollywooddollarsweregoingupinsmoke.Itallseemedlikeaterriblewastebutnoonenoticedthatthecollapseleftoneveryimportantbyproductacommunityoflaid-offC-H-programmerswhowerenowexpertinmultimediadesignandoutonthestreetlookingforthenextbigthing. Thesemediageekswerethepioneerofthedot-comrevolution.TheyweretheWeb’sbusinesspioneersapplyingtheirnewfoundmediasensibilitiestocreateonelittlecompanyafteranother.Mostofthesestart-upsfailedbuteveninfailuretheyadvancedthenewmediumofcyberspace.AfewgeekslikeSiliconGraphicsfounderJimClarksucceededandutterlychangedourlives.In1994Clarkwasunemployedafterleavingthecompanybefoundeddoggedlytryingtodevelopanewinteractive-TVconcept.HeapproachedMarcAndreessentheco-developerofMosaicthefirstwidelyusedInternetbrowserinhopeofpersuadingAndreessentohelphimdesignhisnewsystem.InsteadAndreessenopenedClark’seyestotheWeb’spotential.ClarkpromptlytossedhisTVplansinthetrashandthetwoco-foundedNetscapethecornerstoneoftheconsumerWebrevolution. Liketheinteractive-TVrefugeesandgenerationsofinnovatorsbeforethemthedotcomersarealreadyhatchingnewcompanies.Manyarerevisitinggoodideasexecutedbadlyinthe’90swhileothersarestrikingoutintoentirelynewspaces.Thishappychaosiscertaintomatureintoaneworderlikelytoupsetanestablishmentasitdeliverslife-changingwonderstotherestofus.Butthisisjustthestartforrevolutionsgivebirthtorevolutions.Solet’shopeformoreofSiliconValley’ssuccessfulfailures. Itcanbelearnedfromthetextthatnewstart-ups
ThehumanYchromosome—theDNAchunkthatmakesamanaman—haslostsomanygenesoverevolutionarytimethatsomescientistshavesuspecteditmightdisappearin10millionyears.Butanewstudysaysit’llstickaround.Researchersfoundnosignofgenelossoverthepast6millionyearssuggestingthechromosomeisdoingaprettygoodjobofmaintainingitselfsaidresearcherDavidPageoftheWhiteheadInstituteforBiomedicalResearchinCambridgeMass.ThatagreeswithpriormathematicalcalculationsthatsuggestedtherateofgenelosswouldslowasthechromosomeevolvedPageandstudyco-authorsnoteinThursday’sissueofthejournalNature.AndtheysayitclasheswithwhatPagecalledtheimminentdemiseideathatsaystheYchromosomeisdoomedtoextinction.TheYappeared300millionyearsagoandhassinceerodedintoadinkychromosomebecauseitlacksthemechanismotherchromosomeshavetogetridofdamagedDNA.Somutationshavedisabledhundredsofitsoriginalgenescausingthemtobeshedasuseless.TheYnowcontainsonly27genesorfamiliesofvirtuallyidenticalgenes.In2003Pagereportedthatthemodern-dayYhasanunusualmechanismtofixabouthalfofitsgenesandprotectthemfromdisappearing.Buthesaidsomescientistsdisagreedwithhisconclusion.ThenewpaperfocusesonaregionoftheYchromosomewheregenescan’tbefixedthatway.Researcherscomparedthehumanandchimpanzeeversionsofthisregion.Humansandchimpshavebeenevolvingseparatelyforabout6millionyearssoscientistsreasonedthatthecomparisonswouldrevealgenesthathavebecomedisabledinonespeciesortheotherduringthattime.TheyfoundfivesuchgenesonthechimpchromosomebutnoneonthehumanchromosomeanimbalancePagecalledsurprising.Itlooksliketherehasbeenlittleifanygenelossinourownspecieslineageinthelast6millionyearsPagesaid.ThatcontradictstheideathatthehumanYchromosomehascontinuedtolosegenessofastit’lldisappearin10millionyearshesaid.Ithinkwecanwithconfidencedismissthe’imminentdemise’theoryPagesaid.JenniferA.MarshallGravesoftheAustralianNationalUniversityinCanberraageneresearcherwhoarguesforeventualextinctionoftheYchromosomecalledPage’sworkbeautifulbutsaiditdidn’tshakeherconvictionthattheYisdoomed.TheonlyrealquestioniswhennotiftheYchromosomedisappearsshesaid.Itcouldbealotshorterthan10millionyearsbutitcouldbealotlongershesaid.TheYchromosomehasalreadydisappearedinsomeotheranimalsandthere’snoreasontoexpectitcan’thappentohumansshesaid.Ifithappenedinpeoplesomeotherchromosomewouldprobablytakeoverthesex-determiningroleoftheYshesaid.Theworddinkyline1paragraph4mostprobablymeans
Untilthelate1940swhentelevisionbeganfindingitswayintoAmericanhomescompaniesreliedmainlyonprintandradiotopromotetheirproductsandservices.Theadventoftelevision1arevolutioninproductandservice.Between1949and1951advertisingontelevisiongrew960percent.TodaytheInternetisonceagain2promotion.Bygoingonlinecompaniescancommunicateinstantlyanddirectlywithprospectivecustomers.3ontheWorldWideWebincludesadvertisingsponsorshipsandsalespromotions4sweepstakescontestscouponsandrebates.In1996WorldWideWebadvertisingrevenues5＄300million. Effectiveonlinemarketersdon’t6transferhard-copyadstocyberspace.7sitesblendpromotionalandnon-promotionalinformationindirectlydeliveringtheadvertisingmessages.To8visitstotheirsitesandtocreateand9customerloyaltycompanieschangeinformationfrequentlyandprovidemanyopportunitiesfor10. Aprototypeforexcellent11promotionistheRaguWebsite.Herevisitorscanfindthirty-sixpastarecipestakeItalianlessonsandviewanItalianfilmfestival12theywillfindnotraditionalads.13subtleisthemixofproductandpromotionthatvisitorshardlyknowanadvertisingmessagehasbeen14SegaofAmericamakerofcomputergamesandhardwareusesitsWebsitefora15ofdifferentpromotionssuchas16newgamecharacterstothepublicandsupplyingWebsurferstheopportunityto17games.Sega’shomepageaverages250000visitsaday.ToheighteninterestinthesiteSegaboughtanadvertisingbanneronNetscape18increasingsitevisitsby15percent.Online19inQuakerOats’GatoradepromotionreceivedafreeT-shirtinexchangeforansweringafewquestions.QuakerOatsreportsthattheonlinepromotioncreatedproduct20andhelpedthecompanyknowitscustomersbetter. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSERSHEET1.15
Untilthelate1940swhentelevisionbeganfindingitswayintoAmericanhomescompaniesreliedmainlyonprintandradiotopromotetheirproductsandservices.Theadventoftelevision1arevolutioninproductandservice.Between1949and1951advertisingontelevisiongrew960percent.TodaytheInternetisonceagain2promotion.Bygoingonlinecompaniescancommunicateinstantlyanddirectlywithprospectivecustomers.3ontheWorldWideWebincludesadvertisingsponsorshipsandsalespromotions4sweepstakescontestscouponsandrebates.In1996WorldWideWebadvertisingrevenues5＄300million. Effectiveonlinemarketersdon’t6transferhard-copyadstocyberspace.7sitesblendpromotionalandnon-promotionalinformationindirectlydeliveringtheadvertisingmessages.To8visitstotheirsitesandtocreateand9customerloyaltycompanieschangeinformationfrequentlyandprovidemanyopportunitiesfor10. Aprototypeforexcellent11promotionistheRaguWebsite.Herevisitorscanfindthirty-sixpastarecipestakeItalianlessonsandviewanItalianfilmfestival12theywillfindnotraditionalads.13subtleisthemixofproductandpromotionthatvisitorshardlyknowanadvertisingmessagehasbeen14SegaofAmericamakerofcomputergamesandhardwareusesitsWebsitefora15ofdifferentpromotionssuchas16newgamecharacterstothepublicandsupplyingWebsurferstheopportunityto17games.Sega’shomepageaverages250000visitsaday.ToheighteninterestinthesiteSegaboughtanadvertisingbanneronNetscape18increasingsitevisitsby15percent.Online19inQuakerOats’GatoradepromotionreceivedafreeT-shirtinexchangeforansweringafewquestions.QuakerOatsreportsthattheonlinepromotioncreatedproduct20andhelpedthecompanyknowitscustomersbetter. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSERSHEET1.7
Inaquietcourtroomtuckedawayinafederalbuildinghereatitanicbattleiscompetingfreespeechagainstgovernmenteffortstoprotectchildrenfromtheseeminglylimitlesspagesofpornographyincyberspace. TitledsimplyenoughtheAmericanLibraryAssociationv.theUnitedStatesofAmericanthetrialwilldeterminetheconstitutionalityoftheChildren’sInternetProtectionActCIPA. 46PassedbyCongressinDecember2000thelawrequiresalllibrariesthatreceivefederaltechnologyfundstoinstall"protectionmeasures"onallcomputersthathaveaccesstotheInternet.Inotherwordstheymusthaveblockingsoftwaretopreventyoungstersfromaccidentallyorevenintentionallygettingapeekatthemultitudeofhard-coresitesavailablewithjustafewwell-placedclicksonacomputerterminal. Tofree-speechadvocatesfromlibrarianstotheAmericanCivilLibertiesUnionit’sawell-intentionedbutdangerousassaultonAmerica’sFirstAmendmentfreedoms.47Theyarguethateventhebestblockingsoftwareissoflawedthatitwouldalsolimitadultaccesstoawidearrayofconstitutionallyprotectedspeech. "It’sveryeasytosuggestthatweallbelieveintheFirstAmendmentwejustwanttokeepourkidssafe"saysJohnBerrypresidentoftheAmericanLibraryAssociationinChicago.48"Butassoonasyoustartmakingthosekindsofconcessionsyoubegantoundermineoneofourfoundingprinciplesandyoucan’tsacrificethosekindsofthingsforalittletemporarysecurity." SupportersoftheInternetfilteringlawarguethattheFirstAmendmenthasnothingtodowithCIPAbecauseit’snothingmorethanafundingbill.Iflibrarieshaveobjectionstheysimplydon’thavetoacceptthefederalfundsuponwhichtheblockingsoftware’suseisconditioned. There’sthewholeissueoftheblockingsoftwareitself.Doesitworkornot49Onestudyofmorethan7000websitesthathadbeenblockedbythevarioussoftwarecompaniesfoundthatbetween65and70percentofthesiteswere"deemedtohavepotentialvalue"toalibraryuser. Astoworriesaboutoverblockingthelawnssupportersnotethelawallowsadultstoaskalibrariantoturnofftheblockingsoftware. 50Butthelibrariansarguethatthemandatoryfilterdoestakediscretionawayfromlibrariansandtheircommunitieswhichpayforabout80percentoftheaveragelibrary’sbudgetandgivesittothefederalgovernment. Afterthisthree-judgepanelrulesonesideortheotherisexpectedtofileanappealandthatwillgodirectlytotheSupremeCourt. Onestudyofmorethan7000websitesthathadbeenblockedbythevarioussoftwarecompaniesfoundthatbetween65and70percentofthesitesweredeemedtohavepotentialvaluetoalibraryuser.
Thehistoryofthecomputerinthetwentiethcenturyisoneofdramaticadaptationandexpansion.Thecomputerhadmodestbeginningsinareaswhereitwasusedasaspecialisttool.Thefirstelectroniccomputerwasbuiltinthe1930sandwassolelyfortheuseofundergraduatestudentsinIowaStateUniversitytohandlemathematicalcomputationsinnuclearphysics.Inthe1960sanearlyversionoftheInternetARPPANETwasusedincomputerscienceandengineeringprojects.Howeveronly10yearslatercomputerswerestartingtochangeourlifestylethewaywedobusinessandmanyotherthingsandbythelate1980s’networkswereexpandingtoembracesectionsofthegeneralpublic.ComputerizationhaschangedUShighschooleducationinmanyways.Threedifferentchangesthatconsiderbeingimportant.Thefirstistheuseofthecomputerasteachingaidforteachers.Thenextisthemassivedatastorageandfastdataretrievalfacilitatedbycomputer.Thencomesthechangesbroughtaboutbytheintroductionofsimulationsoftware.Howprevalentistheuseofcomputersinschools!Asrecentlyastheearly1980sonly20%ofsecondaryscienceteachersintheUSAwereusingmicrocomputers.HoweversincethenhighschoolsintheUShavecomputerizedrapidly.By1987schoolshadacquiredabout1.5millioncomputerswith95%ofpublicschoolshavingatleastonecomputer.Computerscanbeusedasteachingaidsbothinschoolsandinhomes.Inschoolsforexampleteacherscanplugacomputerintoanespeciallyequippedoverheadprojectortobringtextsgraphicssoundandvideosintoaclassroom.Bythesemultimediacomputeranimationsteacherscanmorereadilyattractandretainstudents’attention.Annconcludesthatcomputeraidedteachingcanattractandmotivatestudentswhoweredroppingoutwhenmoretraditionalmethodswerebeingused.LetusnowturntotheInternet.Thisisaglobalnetworkconnectingmanylocalnetworks.OvertheInternethighschoolstudentscanretrieveinformationanddatabasesfromeverynetworkedlibraryaroundtheworldinseconds.TheWorldWideWebprovidesaneasywaytoaccesshard-to-findinformation.Studentscannowreachanylibrarythroughtheglobalnetworkandfindwhattheywant.Thefinalstepistodownloadthescannedimage.Thoughtheslowtransmissionofsignalthroughthenetworkisamajorlimitingfactoritcanstillsaveusmuchtimeinfindingusefulinformationandthusitisaninvaluabletooltobothhighschoolteachersandstudents.Themainpointofparagraph1isto
Untilthelate1940swhentelevisionbeganfindingitswayintoAmericanhomescompaniesreliedmainlyonprintandradiotopromotetheirproductsandservices.Theadventoftelevision1arevolutioninproductandservice.Between1949and1951advertisingontelevisiongrew960percent.TodaytheInternetisonceagain2promotion.Bygoingonlinecompaniescancommunicateinstantlyanddirectlywithprospectivecustomers.3ontheWorldWideWebincludesadvertisingsponsorshipsandsalespromotions4sweepstakescontestscouponsandrebates.In1996WorldWideWebadvertisingrevenues5＄300million. Effectiveonlinemarketersdon’t6transferhard-copyadstocyberspace.7sitesblendpromotionalandnon-promotionalinformationindirectlydeliveringtheadvertisingmessages.To8visitstotheirsitesandtocreateand9customerloyaltycompanieschangeinformationfrequentlyandprovidemanyopportunitiesfor10. Aprototypeforexcellent11promotionistheRaguWebsite.Herevisitorscanfindthirty-sixpastarecipestakeItalianlessonsandviewanItalianfilmfestival12theywillfindnotraditionalads.13subtleisthemixofproductandpromotionthatvisitorshardlyknowanadvertisingmessagehasbeen14SegaofAmericamakerofcomputergamesandhardwareusesitsWebsitefora15ofdifferentpromotionssuchas16newgamecharacterstothepublicandsupplyingWebsurferstheopportunityto17games.Sega’shomepageaverages250000visitsaday.ToheighteninterestinthesiteSegaboughtanadvertisingbanneronNetscape18increasingsitevisitsby15percent.Online19inQuakerOats’GatoradepromotionreceivedafreeT-shirtinexchangeforansweringafewquestions.QuakerOatsreportsthattheonlinepromotioncreatedproduct20andhelpedthecompanyknowitscustomersbetter. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSERSHEET1.13
Untilthelate1940swhentelevisionbeganfindingitswayintoAmericanhomescompaniesreliedmainlyonprintandradiotopromotetheirproductsandservices.Theadventoftelevision1arevolutioninproductandservice.Between1949and1951advertisingontelevisiongrew960percent.TodaytheInternetisonceagain2promotion.Bygoingonlinecompaniescancommunicateinstantlyanddirectlywithprospectivecustomers.3ontheWorldWideWebincludesadvertisingsponsorshipsandsalespromotions4sweepstakescontestscouponsandrebates.In1996WorldWideWebadvertisingrevenues5＄300million. Effectiveonlinemarketersdon’t6transferhard-copyadstocyberspace.7sitesblendpromotionalandnon-promotionalinformationindirectlydeliveringtheadvertisingmessages.To8visitstotheirsitesandtocreateand9customerloyaltycompanieschangeinformationfrequentlyandprovidemanyopportunitiesfor10. Aprototypeforexcellent11promotionistheRaguWebsite.Herevisitorscanfindthirty-sixpastarecipestakeItalianlessonsandviewanItalianfilmfestival12theywillfindnotraditionalads.13subtleisthemixofproductandpromotionthatvisitorshardlyknowanadvertisingmessagehasbeen14SegaofAmericamakerofcomputergamesandhardwareusesitsWebsitefora15ofdifferentpromotionssuchas16newgamecharacterstothepublicandsupplyingWebsurferstheopportunityto17games.Sega’shomepageaverages250000visitsaday.ToheighteninterestinthesiteSegaboughtanadvertisingbanneronNetscape18increasingsitevisitsby15percent.Online19inQuakerOats’GatoradepromotionreceivedafreeT-shirtinexchangeforansweringafewquestions.QuakerOatsreportsthattheonlinepromotioncreatedproduct20andhelpedthecompanyknowitscustomersbetter. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSERSHEET1.17
LetChinasleepforwhenshewakesshewillshaketheworld. UntilrecentlytheworldhappilyignoredNapoleon’swarning.ButChinaisnowshakingtheworld.TheUSwasthefirstcontinentalcapitalisteconomy.TheEuropeanUnionistryingtobecomeasecond.PotentiallyChinadwarfsthemboth.Alreadyitisabigandcontroversialpresenceintheglobaleconomy.Itsimpactiscertaintoincreasestillfurther.Fearisaninevitableresponsetothisgrowingupheaval.ButhowfarisitjustifiedAndwhatisthebestresponse 41TheamazingachievementsofChina’strade China’stradeperformancehasindeedbeenastonishing.Between1980and2002China’sshareinglobalexportsandimportsrosefrom1.2percentand1.1percentto5.2percentand4.2percentrespectively.From1993to2002thevolumeofChina’sexportsofgoodsroseatanannualrateof17.3percent. 42HowtoevaluatetheimpactofChina’strade ToassesstheimpactofChina’stradeonemuststartwithitscomparativeadvantageandtradepolicies. 43Chinahasreducedhertariffs In1992averagestatutorytariffsonmanufactureswere4t3.5percent.AfteraccessiontotheWorldTradeOrganizationthiswillbedownto6.9percent.Forprimaryproductsthedeclineisfrom22.3to3.6percent. 44Goodorbadnews Between1979and2001China’stermsoftrade-theratioofthepricesofitsexportstothoseofitsimports-fellby30percent.AsChina’sgrowthdrivesdowntherelativepriceofherexportscountriesthatcompeteinthirdmarketssufferdecliningprofitabilityandmarketshares.ButnetimportersofChina’sexportsandnetexportersofherimportsbenefit. 45TheeffectofdirectChinesecompetition GainsareevenavailabletocountriesthatwouldseemvulnerabletodirectChinesecompetition.ThereasonistheverticalintegrationofChineseproduction.In1998justunderaquarterofthevalueofChineseexportscontaineddirectandindirectimports.NotsurprisinglysuchproductionisparticularlyrelevanttoChina’sneighbors. HowshouldothercountriesrespondtotheChineseshock"Calmly"isthebestadvice.Thebiggestreasonforcalmcomesfromhistory.IfChinaispermittedtothriveasadynamicexporterofcheapmanufacturesitspeoplewillobtaintheprosperitytheywant.IfChinaisthwartedbyprotectionistbarriersitspeoplewillbecorrespondinglyfrustratedanddangerous.Thechallengesofaccommodatingawide-awakeChinawillbehuge.Buttheycanandmustberisento. [A]Chinaalsoreducedthecoverageofnon-tariffbarriersfrom32.5percentofimportsto21.6percentbetween1996and2001.ThisliberalizationfurtherincreasethecompetitivenessofChina’sexportsbecauseataxonimportsisalsoataxonexports. [B]AnotherWorldBankstudynotesforexamplethatbetween1985and2001exportsfromotherEastAsianemergingmarketeconomiestoChinagrewfrom59billionto835billion.In200115percentofEastAsiansexportstoChinaconsistedofpartsofofficemachinesandtelecommunicationsequipmentandelectronicmicrocircuitsallofwhichwereforassemblyandre-export. [C]IfcurrenttrendsweresustainedwhichisunlikelyChina’sexportswouldsurpassthoseoftheUSbyabout2010.Overthe12monthstomay2003Chineseexportsof3660billionweretheworld’sfourthlargestafterthoseoftheUSGermanyandJapan.Itsimportsat3230billionwerethesixthlargestbutwillsoonbebiggerthanthoseofJapantheUKandFrance. [D]Ingeneralcommodityexportersandexportersofsophisticatedgoodsandservicesgainwhileotherlaborabundantcountrieslose. [E]Chinanowenjoyssignificantforeigninvestmentinflows.Thevolumeofcapitalflowstodevelopingcountriesisdeterminedprimarilybyglobalconditionsnotbylocaleconomicperformance.Countriescanincreasetheirshareofthiscapitalbymanagingtheireconomieswellbutconditionsintherichcountrieswillalwaysmattermoreandthesearehardtopredict. [F]Theformerrestsonalmostlimitlesssuppliesofcheaplabor.Thelatterhavebecomeremarkablyliberal. 43
Untilthelate1940swhentelevisionbeganfindingitswayintoAmericanhomescompaniesreliedmainlyonprintandradiotopromotetheirproductsandservices.Theadventoftelevision1arevolutioninproductandservice.Between1949and1951advertisingontelevisiongrew960percent.TodaytheInternetisonceagain2promotion.Bygoingonlinecompaniescancommunicateinstantlyanddirectlywithprospectivecustomers.3ontheWorldWideWebincludesadvertisingsponsorshipsandsalespromotions4sweepstakescontestscouponsandrebates.In1996WorldWideWebadvertisingrevenues5＄300million. Effectiveonlinemarketersdon’t6transferhard-copyadstocyberspace.7sitesblendpromotionalandnon-promotionalinformationindirectlydeliveringtheadvertisingmessages.To8visitstotheirsitesandtocreateand9customerloyaltycompanieschangeinformationfrequentlyandprovidemanyopportunitiesfor10. Aprototypeforexcellent11promotionistheRaguWebsite.Herevisitorscanfindthirty-sixpastarecipestakeItalianlessonsandviewanItalianfilmfestival12theywillfindnotraditionalads.13subtleisthemixofproductandpromotionthatvisitorshardlyknowanadvertisingmessagehasbeen14SegaofAmericamakerofcomputergamesandhardwareusesitsWebsitefora15ofdifferentpromotionssuchas16newgamecharacterstothepublicandsupplyingWebsurferstheopportunityto17games.Sega’shomepageaverages250000visitsaday.ToheighteninterestinthesiteSegaboughtanadvertisingbanneronNetscape18increasingsitevisitsby15percent.Online19inQuakerOats’GatoradepromotionreceivedafreeT-shirtinexchangeforansweringafewquestions.QuakerOatsreportsthattheonlinepromotioncreatedproduct20andhelpedthecompanyknowitscustomersbetter. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSERSHEET1.3
WHAT’SthedifferencebetweenGodandLarryEllisonasksanoldsoftwareindustryjoke.Answer:Goddoesn’tthinkhe’sLarryEllison.ThebossofOracleishardlyaloneamongcorporatechiefsinhavingareputationforbeingratherkeenonhimself.Indeeduntilthebubbleburstandthepublicturnednastyatthestartofthedecadethecultofthecelebritychiefexecutiveseemedtodemandbosslynarcissismasevidencethatafirmwasbeingledbyanall-conqueringhero.Narcissusmetanastyendofcourse.Andinrecentyearsboss-worshiphascometobeseenasbadforbusiness.InhismanagementbestsellerGoodtoGreatJimCollinsarguedthatthetrulysuccessfulbosseswerenottheself-proclaimedstarswhoadornthecoversofForbesandFortunebutinsteadself-effacingthoughtfulmonkishsortswholeadbyinspiringexample.Astatisticalanswermaybeathand.ForthefirsttimeanewstudyIt’sAllAboutMetobepresentednextweekattheannualgatheringoftheAmericanAcademyofManagementoffersasystematicempiricalanalysisofwhateffectnarcissisticbosseshaveonthefirmstheyrun.TheauthorsArijitChatterjeeandDonaldHambrickofPennsylvaniaStateUniversityexaminednarcissismintheupperlevelsof105firmsinthecomputerandsoftwareindustries.Todothistheyhadtosolveapracticalproblem:studiesofnarcissismhavehithertoreliedonsurveyingindividualspersonallysomethingforwhichfewchiefexecutivesarelikelytohavetimeorinclination.Sotheauthorsdevisedanindexofnarcissismusingsixpubliclyavailableindicatorsobtainablewithouttheco-operationoftheboss.Theseare:theprominenceoftheboss’sphotointheannualreport;hisprominenceincompanypressreleases;thelengthofhisWho’sWhoentry;thefrequencyofhisuseofthefirstpersonsingularininterviews;andtheratiosofhiscashandnon-cashcompensationtothoseofthefirm’ssecond-highestpaidexecutive.Narcissismnaturallydrivespeopletoseekpositionsofpowerandinfluenceandbecausegreatself-esteemhelpsyourprofessionaladvancesaytheauthorschiefexecutiveswilltendonaveragetobemorenarcissisticthanthegeneralpopulation.HowdoesthataffectafirmMessrsChatterjeeandHambrickfoundthathighlynarcissisticbossestendedtomakebiggerchangesintheuseofimportantresourcessuchasresearchanddevelopmentorinspendingandleverage;theycarriedoutmoreandbiggermergersandacquisitions;andtheirresultswerebothmoreextrememorebigwinsorbiglossesandmoretransientthanthoseoffirmsrunbytheirhumblerpeers.Forshareholdersthatcouldbegoodorbad.AlthoughoddlytheauthorsarekeepingtheirnarcissismrankingsecrettheyhaverevealedthatMrEilisondidnotcometop.Alasforhimthatmaybebecausethestudylimiteditselftopeoplewhobecamethebossafter1991—wellafterhetookthehelm.IneveryrespectMrEllisonseemstobetheclassicnarcissisticbossclaimsMrChatterjee.Thereislifeintheoldjokeyet.JimCollinsseemstobelievethattrulysuccessfulmanagers
LetChinasleepforwhenshewakesshewillshaketheworld. UntilrecentlytheworldhappilyignoredNapoleon’swarning.ButChinaisnowshakingtheworld.TheUSwasthefirstcontinentalcapitalisteconomy.TheEuropeanUnionistryingtobecomeasecond.PotentiallyChinadwarfsthemboth.Alreadyitisabigandcontroversialpresenceintheglobaleconomy.Itsimpactiscertaintoincreasestillfurther.Fearisaninevitableresponsetothisgrowingupheaval.ButhowfarisitjustifiedAndwhatisthebestresponse 41TheamazingachievementsofChina’strade China’stradeperformancehasindeedbeenastonishing.Between1980and2002China’sshareinglobalexportsandimportsrosefrom1.2percentand1.1percentto5.2percentand4.2percentrespectively.From1993to2002thevolumeofChina’sexportsofgoodsroseatanannualrateof17.3percent. 42HowtoevaluatetheimpactofChina’strade ToassesstheimpactofChina’stradeonemuststartwithitscomparativeadvantageandtradepolicies. 43Chinahasreducedhertariffs In1992averagestatutorytariffsonmanufactureswere4t3.5percent.AfteraccessiontotheWorldTradeOrganizationthiswillbedownto6.9percent.Forprimaryproductsthedeclineisfrom22.3to3.6percent. 44Goodorbadnews Between1979and2001China’stermsoftrade-theratioofthepricesofitsexportstothoseofitsimports-fellby30percent.AsChina’sgrowthdrivesdowntherelativepriceofherexportscountriesthatcompeteinthirdmarketssufferdecliningprofitabilityandmarketshares.ButnetimportersofChina’sexportsandnetexportersofherimportsbenefit. 45TheeffectofdirectChinesecompetition GainsareevenavailabletocountriesthatwouldseemvulnerabletodirectChinesecompetition.ThereasonistheverticalintegrationofChineseproduction.In1998justunderaquarterofthevalueofChineseexportscontaineddirectandindirectimports.NotsurprisinglysuchproductionisparticularlyrelevanttoChina’sneighbors. HowshouldothercountriesrespondtotheChineseshock"Calmly"isthebestadvice.Thebiggestreasonforcalmcomesfromhistory.IfChinaispermittedtothriveasadynamicexporterofcheapmanufacturesitspeoplewillobtaintheprosperitytheywant.IfChinaisthwartedbyprotectionistbarriersitspeoplewillbecorrespondinglyfrustratedanddangerous.Thechallengesofaccommodatingawide-awakeChinawillbehuge.Buttheycanandmustberisento. [A]Chinaalsoreducedthecoverageofnon-tariffbarriersfrom32.5percentofimportsto21.6percentbetween1996and2001.ThisliberalizationfurtherincreasethecompetitivenessofChina’sexportsbecauseataxonimportsisalsoataxonexports. [B]AnotherWorldBankstudynotesforexamplethatbetween1985and2001exportsfromotherEastAsianemergingmarketeconomiestoChinagrewfrom59billionto835billion.In200115percentofEastAsiansexportstoChinaconsistedofpartsofofficemachinesandtelecommunicationsequipmentandelectronicmicrocircuitsallofwhichwereforassemblyandre-export. [C]IfcurrenttrendsweresustainedwhichisunlikelyChina’sexportswouldsurpassthoseoftheUSbyabout2010.Overthe12monthstomay2003Chineseexportsof3660billionweretheworld’sfourthlargestafterthoseoftheUSGermanyandJapan.Itsimportsat3230billionwerethesixthlargestbutwillsoonbebiggerthanthoseofJapantheUKandFrance. [D]Ingeneralcommodityexportersandexportersofsophisticatedgoodsandservicesgainwhileotherlaborabundantcountrieslose. [E]Chinanowenjoyssignificantforeigninvestmentinflows.Thevolumeofcapitalflowstodevelopingcountriesisdeterminedprimarilybyglobalconditionsnotbylocaleconomicperformance.Countriescanincreasetheirshareofthiscapitalbymanagingtheireconomieswellbutconditionsintherichcountrieswillalwaysmattermoreandthesearehardtopredict. [F]Theformerrestsonalmostlimitlesssuppliesofcheaplabor.Thelatterhavebecomeremarkablyliberal. 41
Untilthelate1940swhentelevisionbeganfindingitswayintoAmericanhomescompaniesreliedmainlyonprintandradiotopromotetheirproductsandservices.Theadventoftelevision1arevolutioninproductandservice.Between1949and1951advertisingontelevisiongrew960percent.TodaytheInternetisonceagain2promotion.Bygoingonlinecompaniescancommunicateinstantlyanddirectlywithprospectivecustomers.3ontheWorldWideWebincludesadvertisingsponsorshipsandsalespromotions4sweepstakescontestscouponsandrebates.In1996WorldWideWebadvertisingrevenues5＄300million. Effectiveonlinemarketersdon’t6transferhard-copyadstocyberspace.7sitesblendpromotionalandnon-promotionalinformationindirectlydeliveringtheadvertisingmessages.To8visitstotheirsitesandtocreateand9customerloyaltycompanieschangeinformationfrequentlyandprovidemanyopportunitiesfor10. Aprototypeforexcellent11promotionistheRaguWebsite.Herevisitorscanfindthirty-sixpastarecipestakeItalianlessonsandviewanItalianfilmfestival12theywillfindnotraditionalads.13subtleisthemixofproductandpromotionthatvisitorshardlyknowanadvertisingmessagehasbeen14SegaofAmericamakerofcomputergamesandhardwareusesitsWebsitefora15ofdifferentpromotionssuchas16newgamecharacterstothepublicandsupplyingWebsurferstheopportunityto17games.Sega’shomepageaverages250000visitsaday.ToheighteninterestinthesiteSegaboughtanadvertisingbanneronNetscape18increasingsitevisitsby15percent.Online19inQuakerOats’GatoradepromotionreceivedafreeT-shirtinexchangeforansweringafewquestions.QuakerOatsreportsthattheonlinepromotioncreatedproduct20andhelpedthecompanyknowitscustomersbetter. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSERSHEET1.9
LASTmonthAmerica’sNationalLawJournaltolditsreadersthatemploymentlawyersarewarninglovestruckco-workerstotakeprecautionsintheofficebeforelockinglipsoutside.TheadvicecametoolateforHarryStonecipher.ThebossofBoeingwasforcedtoresignlastweekend—forreasonsthatwillstrikemanyoutsidersasabsurd—afterhisboardweretoldofanaffairthatthe68-year-oldmarriedmanhadbeenconductingwithafemaleemployeewhodidnotreportdirectlytohim.Inevitablyastheweekrolledondetailsoftheaffairrolledout.TheotherpartywasreportedtobeDebraPeabodywhoisunmarriedandhasworkedforBoeingfor25years.ThecoupleweresaidtohavefirstgottogetheratBoeing’sannualretreatatPalmDesertCaliforniainJanuary.Afterthatmuchoftheaffairmusthavebeenconductedfromadistance:Mr.Stonecipher’sofficeisatBoeing’sheadquartersinChicago;MsPeabodyrunsthefirm’sgovernment-relationsofficeinWashingtonDC.Theyexchangede-mailsitseemsasofficeloverstendtodothesedaysandthereinprobablylayMrStonecipher’sdownfall.LewisPlattBoeing’schairmansaidthatMrStonecipherbrokeacompanyrulethatsays:Employeeswillnotengageinconductoractivitythatmayraisequestionsastothecompany’shonestyimpartialityreputationorotherwisecauseembarrassmenttothecompany.Havinganaffairwithafellowemployeeisnotofitselfagainstcompanyrules;causingembarrassmenttoBoeingis.Itseemsthattheboardjudgedthatthecontentsofthelovers’e-mailswouldhavebeenbadforBoeinghadtheybeenmadepublic.GonearethedayswhenaboardconsideredsuchmattersnoneofitsbusinessasCitibank’sdidin1991whenitsbossJohnReedbecamethetalkofWallStreetforhavinganaffairwithastewardessonCiti’scorporatejet.AtBoeingawhistleblowerissaidtohaveforwardedthemessagestoMrPlatt.Ingenerale-mailsareencryptedandnotaccessibletoanyonewhodoesnotknowthesender’spassword.ButmanyfirmsinstallsoftwaredesignedtosearchelectroniccommunicationsforkeywordssuchassexandCEO.Astudylastyearof840AmericanfirmsbytheAmericanManagementAssociationfoundthat60%ofthemcheckexternale-mailsincomingandoutgoingwhile27%scrutinizeinternalmessagesbetweenemployees.Sweetnothingswhisperedbythewatercoolermaytravellessfarthesedaysthanelectronicbilletsdoux.Boeingisparticularlysensitivetoembarrassmentatthemoment.Mr.Stonecipherwasrecalledfromretirementonly15monthsagoafterthecompany’spreviousbossPhilConditanditschieffinancialofficerMichaelSearshadleftinthewakeofascandalinvolvinganillegaljoboffertoaPentagonofficial.MrStonecipheracrustyformernumbertwoatBoeingwasbroughtbackspecificallytoraisethecompany’sethicalstandardsandtohelpitbeseeninitsmainandaffectedlypuritanicalmarketinWashingtonDCassqueakyclean.Verballyexplicitextra-maritalaffairsareinconsistentwithsuchastrategyitseemsthoughtheyarenotyetenoughtobringdownfuturekingsofEngland.Incorporatelifesuchaffairsarehardlyunusual.Onesurveyfoundthatone-quarterofalllong-termrelationshipsstartatwork;anotherfoundthatover40%ofexecutivessaytheyhavebeeninvolvedinanaffairwithacolleagueandthatinhalfofthesecasesoneorotherpartywasmarriedatthetime.Manyabosshasmarriedhisassistantandlivedhappilyeverafter.Boeingapparentlyusedtoacceptthis:Mr.Condit’sfourthwifewasacolleaguebeforetheymarried.Whichofthefollowingistrueaccordingtothetext
Untilthelate1940swhentelevisionbeganfindingitswayintoAmericanhomescompaniesreliedmainlyonprintandradiotopromotetheirproductsandservices.Theadventoftelevision1arevolutioninproductandservice.Between1949and1951advertisingontelevisiongrew960percent.TodaytheInternetisonceagain2promotion.Bygoingonlinecompaniescancommunicateinstantlyanddirectlywithprospectivecustomers.3ontheWorldWideWebincludesadvertisingsponsorshipsandsalespromotions4sweepstakescontestscouponsandrebates.In1996WorldWideWebadvertisingrevenues5＄300million. Effectiveonlinemarketersdon’t6transferhard-copyadstocyberspace.7sitesblendpromotionalandnon-promotionalinformationindirectlydeliveringtheadvertisingmessages.To8visitstotheirsitesandtocreateand9customerloyaltycompanieschangeinformationfrequentlyandprovidemanyopportunitiesfor10. Aprototypeforexcellent11promotionistheRaguWebsite.Herevisitorscanfindthirty-sixpastarecipestakeItalianlessonsandviewanItalianfilmfestival12theywillfindnotraditionalads.13subtleisthemixofproductandpromotionthatvisitorshardlyknowanadvertisingmessagehasbeen14SegaofAmericamakerofcomputergamesandhardwareusesitsWebsitefora15ofdifferentpromotionssuchas16newgamecharacterstothepublicandsupplyingWebsurferstheopportunityto17games.Sega’shomepageaverages250000visitsaday.ToheighteninterestinthesiteSegaboughtanadvertisingbanneronNetscape18increasingsitevisitsby15percent.Online19inQuakerOats’GatoradepromotionreceivedafreeT-shirtinexchangeforansweringafewquestions.QuakerOatsreportsthattheonlinepromotioncreatedproduct20andhelpedthecompanyknowitscustomersbetter. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSERSHEET1.1
Thehistoryofthecomputerinthetwentiethcenturyisoneofdramaticadaptationandexpansion.Thecomputerhadmodestbeginningsinareaswhereitwasusedasaspecialisttool.Thefirstelectroniccomputerwasbuiltinthe1930sandwassolelyfortheuseofundergraduatestudentsinIowaStateUniversitytohandlemathematicalcomputationsinnuclearphysics.Inthe1960sanearlyversionoftheInternetARPPANETwasusedincomputerscienceandengineeringprojects.Howeveronly10yearslatercomputerswerestartingtochangeourlifestylethewaywedobusinessandmanyotherthingsandbythelate1980s’networkswereexpandingtoembracesectionsofthegeneralpublic.ComputerizationhaschangedUShighschooleducationinmanyways.Threedifferentchangesthatconsiderbeingimportant.Thefirstistheuseofthecomputerasteachingaidforteachers.Thenextisthemassivedatastorageandfastdataretrievalfacilitatedbycomputer.Thencomesthechangesbroughtaboutbytheintroductionofsimulationsoftware.Howprevalentistheuseofcomputersinschools!Asrecentlyastheearly1980sonly20%ofsecondaryscienceteachersintheUSAwereusingmicrocomputers.HoweversincethenhighschoolsintheUShavecomputerizedrapidly.By1987schoolshadacquiredabout1.5millioncomputerswith95%ofpublicschoolshavingatleastonecomputer.Computerscanbeusedasteachingaidsbothinschoolsandinhomes.Inschoolsforexampleteacherscanplugacomputerintoanespeciallyequippedoverheadprojectortobringtextsgraphicssoundandvideosintoaclassroom.Bythesemultimediacomputeranimationsteacherscanmorereadilyattractandretainstudents’attention.Annconcludesthatcomputeraidedteachingcanattractandmotivatestudentswhoweredroppingoutwhenmoretraditionalmethodswerebeingused.LetusnowturntotheInternet.Thisisaglobalnetworkconnectingmanylocalnetworks.OvertheInternethighschoolstudentscanretrieveinformationanddatabasesfromeverynetworkedlibraryaroundtheworldinseconds.TheWorldWideWebprovidesaneasywaytoaccesshard-to-findinformation.Studentscannowreachanylibrarythroughtheglobalnetworkandfindwhattheywant.Thefinalstepistodownloadthescannedimage.Thoughtheslowtransmissionofsignalthroughthenetworkisamajorlimitingfactoritcanstillsaveusmuchtimeinfindingusefulinformationandthusitisaninvaluabletooltobothhighschoolteachersandstudents.Computerizationinschooleducationseemstobe
WHAT’SthedifferencebetweenGodandLarryEllisonasksanoldsoftwareindustryjoke.Answer:Goddoesn’tthinkhe’sLarryEllison.ThebossofOracleishardlyaloneamongcorporatechiefsinhavingareputationforbeingratherkeenonhimself.Indeeduntilthebubbleburstandthepublicturnednastyatthestartofthedecadethecultofthecelebritychiefexecutiveseemedtodemandbosslynarcissismasevidencethatafirmwasbeingledbyanall-conqueringhero.Narcissusmetanastyendofcourse.Andinrecentyearsboss-worshiphascometobeseenasbadforbusiness.InhismanagementbestsellerGoodtoGreatJimCollinsarguedthatthetrulysuccessfulbosseswerenottheself-proclaimedstarswhoadornthecoversofForbesandFortunebutinsteadself-effacingthoughtfulmonkishsortswholeadbyinspiringexample.Astatisticalanswermaybeathand.ForthefirsttimeanewstudyIt’sAllAboutMetobepresentednextweekattheannualgatheringoftheAmericanAcademyofManagementoffersasystematicempiricalanalysisofwhateffectnarcissisticbosseshaveonthefirmstheyrun.TheauthorsArijitChatterjeeandDonaldHambrickofPennsylvaniaStateUniversityexaminednarcissismintheupperlevelsof105firmsinthecomputerandsoftwareindustries.Todothistheyhadtosolveapracticalproblem:studiesofnarcissismhavehithertoreliedonsurveyingindividualspersonallysomethingforwhichfewchiefexecutivesarelikelytohavetimeorinclination.Sotheauthorsdevisedanindexofnarcissismusingsixpubliclyavailableindicatorsobtainablewithouttheco-operationoftheboss.Theseare:theprominenceoftheboss’sphotointheannualreport;hisprominenceincompanypressreleases;thelengthofhisWho’sWhoentry;thefrequencyofhisuseofthefirstpersonsingularininterviews;andtheratiosofhiscashandnon-cashcompensationtothoseofthefirm’ssecond-highestpaidexecutive.Narcissismnaturallydrivespeopletoseekpositionsofpowerandinfluenceandbecausegreatself-esteemhelpsyourprofessionaladvancesaytheauthorschiefexecutiveswilltendonaveragetobemorenarcissisticthanthegeneralpopulation.HowdoesthataffectafirmMessrsChatterjeeandHambrickfoundthathighlynarcissisticbossestendedtomakebiggerchangesintheuseofimportantresourcessuchasresearchanddevelopmentorinspendingandleverage;theycarriedoutmoreandbiggermergersandacquisitions;andtheirresultswerebothmoreextrememorebigwinsorbiglossesandmoretransientthanthoseoffirmsrunbytheirhumblerpeers.Forshareholdersthatcouldbegoodorbad.AlthoughoddlytheauthorsarekeepingtheirnarcissismrankingsecrettheyhaverevealedthatMrEilisondidnotcometop.Alasforhimthatmaybebecausethestudylimiteditselftopeoplewhobecamethebossafter1991—wellafterhetookthehelm.IneveryrespectMrEllisonseemstobetheclassicnarcissisticbossclaimsMrChatterjee.Thereislifeintheoldjokeyet.Accordingtotheresearcherscomparedwithhumblermanagersnarcissisticbossesaremorelikelyto
LASTmonthAmerica’sNationalLawJournaltolditsreadersthatemploymentlawyersarewarninglovestruckco-workerstotakeprecautionsintheofficebeforelockinglipsoutside.TheadvicecametoolateforHarryStonecipher.ThebossofBoeingwasforcedtoresignlastweekend—forreasonsthatwillstrikemanyoutsidersasabsurd—afterhisboardweretoldofanaffairthatthe68-year-oldmarriedmanhadbeenconductingwithafemaleemployeewhodidnotreportdirectlytohim.Inevitablyastheweekrolledondetailsoftheaffairrolledout.TheotherpartywasreportedtobeDebraPeabodywhoisunmarriedandhasworkedforBoeingfor25years.ThecoupleweresaidtohavefirstgottogetheratBoeing’sannualretreatatPalmDesertCaliforniainJanuary.Afterthatmuchoftheaffairmusthavebeenconductedfromadistance:Mr.Stonecipher’sofficeisatBoeing’sheadquartersinChicago;MsPeabodyrunsthefirm’sgovernment-relationsofficeinWashingtonDC.Theyexchangede-mailsitseemsasofficeloverstendtodothesedaysandthereinprobablylayMrStonecipher’sdownfall.LewisPlattBoeing’schairmansaidthatMrStonecipherbrokeacompanyrulethatsays:Employeeswillnotengageinconductoractivitythatmayraisequestionsastothecompany’shonestyimpartialityreputationorotherwisecauseembarrassmenttothecompany.Havinganaffairwithafellowemployeeisnotofitselfagainstcompanyrules;causingembarrassmenttoBoeingis.Itseemsthattheboardjudgedthatthecontentsofthelovers’e-mailswouldhavebeenbadforBoeinghadtheybeenmadepublic.GonearethedayswhenaboardconsideredsuchmattersnoneofitsbusinessasCitibank’sdidin1991whenitsbossJohnReedbecamethetalkofWallStreetforhavinganaffairwithastewardessonCiti’scorporatejet.AtBoeingawhistleblowerissaidtohaveforwardedthemessagestoMrPlatt.Ingenerale-mailsareencryptedandnotaccessibletoanyonewhodoesnotknowthesender’spassword.ButmanyfirmsinstallsoftwaredesignedtosearchelectroniccommunicationsforkeywordssuchassexandCEO.Astudylastyearof840AmericanfirmsbytheAmericanManagementAssociationfoundthat60%ofthemcheckexternale-mailsincomingandoutgoingwhile27%scrutinizeinternalmessagesbetweenemployees.Sweetnothingswhisperedbythewatercoolermaytravellessfarthesedaysthanelectronicbilletsdoux.Boeingisparticularlysensitivetoembarrassmentatthemoment.Mr.Stonecipherwasrecalledfromretirementonly15monthsagoafterthecompany’spreviousbossPhilConditanditschieffinancialofficerMichaelSearshadleftinthewakeofascandalinvolvinganillegaljoboffertoaPentagonofficial.MrStonecipheracrustyformernumbertwoatBoeingwasbroughtbackspecificallytoraisethecompany’sethicalstandardsandtohelpitbeseeninitsmainandaffectedlypuritanicalmarketinWashingtonDCassqueakyclean.Verballyexplicitextra-maritalaffairsareinconsistentwithsuchastrategyitseemsthoughtheyarenotyetenoughtobringdownfuturekingsofEngland.Incorporatelifesuchaffairsarehardlyunusual.Onesurveyfoundthatone-quarterofalllong-termrelationshipsstartatwork;anotherfoundthatover40%ofexecutivessaytheyhavebeeninvolvedinanaffairwithacolleagueandthatinhalfofthesecasesoneorotherpartywasmarriedatthetime.Manyabosshasmarriedhisassistantandlivedhappilyeverafter.Boeingapparentlyusedtoacceptthis:Mr.Condit’sfourthwifewasacolleaguebeforetheymarried.Theauthorseemstobelievethat
PartA Directions: SupposeyouareLiMing.Youlearnthatthereisajobvacancyinanelectronicappliancescompany.Youwanttoapplyforthejobasasalesrepresentative.Youwritealettertothecompany’shumanresourcesmanager.Yourlettershouldincludethefollowingpoints: 1thereasonsforwritingincludinghowyoufoundoutaboutthejob 2someaccountsofyourqualifications 3andthewayyoucanbereached Youshouldwriteabout100wordsonAnswerSHEET2.Donotsignyourownnameattheendoftheletter.Use"LiMing"instead.Youdonotneedtowritetheaddress.10points
Inaquietcourtroomtuckedawayinafederalbuildinghereatitanicbattleiscompetingfreespeechagainstgovernmenteffortstoprotectchildrenfromtheseeminglylimitlesspagesofpornographyincyberspace. TitledsimplyenoughtheAmericanLibraryAssociationv.theUnitedStatesofAmericanthetrialwilldeterminetheconstitutionalityoftheChildren’sInternetProtectionActCIPA. 46PassedbyCongressinDecember2000thelawrequiresalllibrariesthatreceivefederaltechnologyfundstoinstall"protectionmeasures"onallcomputersthathaveaccesstotheInternet.Inotherwordstheymusthaveblockingsoftwaretopreventyoungstersfromaccidentallyorevenintentionallygettingapeekatthemultitudeofhard-coresitesavailablewithjustafewwell-placedclicksonacomputerterminal. Tofree-speechadvocatesfromlibrarianstotheAmericanCivilLibertiesUnionit’sawell-intentionedbutdangerousassaultonAmerica’sFirstAmendmentfreedoms.47Theyarguethateventhebestblockingsoftwareissoflawedthatitwouldalsolimitadultaccesstoawidearrayofconstitutionallyprotectedspeech. "It’sveryeasytosuggestthatweallbelieveintheFirstAmendmentwejustwanttokeepourkidssafe"saysJohnBerrypresidentoftheAmericanLibraryAssociationinChicago.48"Butassoonasyoustartmakingthosekindsofconcessionsyoubegantoundermineoneofourfoundingprinciplesandyoucan’tsacrificethosekindsofthingsforalittletemporarysecurity." SupportersoftheInternetfilteringlawarguethattheFirstAmendmenthasnothingtodowithCIPAbecauseit’snothingmorethanafundingbill.Iflibrarieshaveobjectionstheysimplydon’thavetoacceptthefederalfundsuponwhichtheblockingsoftware’suseisconditioned. There’sthewholeissueoftheblockingsoftwareitself.Doesitworkornot49Onestudyofmorethan7000websitesthathadbeenblockedbythevarioussoftwarecompaniesfoundthatbetween65and70percentofthesiteswere"deemedtohavepotentialvalue"toalibraryuser. Astoworriesaboutoverblockingthelawnssupportersnotethelawallowsadultstoaskalibrariantoturnofftheblockingsoftware. 50Butthelibrariansarguethatthemandatoryfilterdoestakediscretionawayfromlibrariansandtheircommunitieswhichpayforabout80percentoftheaveragelibrary’sbudgetandgivesittothefederalgovernment. Afterthisthree-judgepanelrulesonesideortheotherisexpectedtofileanappealandthatwillgodirectlytotheSupremeCourt. Theyarguethateventhebestblockingsoftwareissoflawedthatitwouldalsolimitadultaccesstoawidearrayofconstitutionallyprotectedspeech.
Text3 Thedot-comcollapsemayhavebeenadisasterforWallStreetbuthereinSiliconValleyitwasablessing.Itwasthewelcomeendtoanabnormalconditionthatverynearlydestroyedtheareainanoverabundanceofsuccess.YouseethesecrettotheValley’sastoundingmultiple-decadeboomisfailure.Failureiswhatfuelsandrenewsthisplace.Failareisthefoundationforinnovation. Thevalley’sbusinessecologydependsonfailurethesamewaythetree-coveredhillsaroundusdependonfire——itwipesouttheoldgrowthandcreatesspacefornewlife.Thevalleyhasalwaysbeenindangerofdrowningintheunwelcomewasteproductsofsuccess——toomanypeopletooexpensivehousestoomuchtraffictoolittleofficespaceandtoomuchmoneychasingtoofewstartups.Failureisthesafetyvalvethedestructiverenewingforcethatfreesuppeopleideasandcapitalandrecombinesthemcreatingnewrevolutions. ConsiderhowtheInternetrevolutioncametobe.Afterhalfadecadeofstart-upstrugglesforexamplehundredsofmillionsofHollywooddollarsweregoingupinsmoke.Itallseemedlikeaterriblewastebutnoonenoticedthatthecollapseleftoneveryimportantbyproductacommunityoflaid-offC-H-programmerswhowerenowexpertinmultimediadesignandoutonthestreetlookingforthenextbigthing. Thesemediageekswerethepioneerofthedot-comrevolution.TheyweretheWeb’sbusinesspioneersapplyingtheirnewfoundmediasensibilitiestocreateonelittlecompanyafteranother.Mostofthesestart-upsfailedbuteveninfailuretheyadvancedthenewmediumofcyberspace.AfewgeekslikeSiliconGraphicsfounderJimClarksucceededandutterlychangedourlives.In1994Clarkwasunemployedafterleavingthecompanybefoundeddoggedlytryingtodevelopanewinteractive-TVconcept.HeapproachedMarcAndreessentheco-developerofMosaicthefirstwidelyusedInternetbrowserinhopeofpersuadingAndreessentohelphimdesignhisnewsystem.InsteadAndreessenopenedClark’seyestotheWeb’spotential.ClarkpromptlytossedhisTVplansinthetrashandthetwoco-foundedNetscapethecornerstoneoftheconsumerWebrevolution. Liketheinteractive-TVrefugeesandgenerationsofinnovatorsbeforethemthedotcomersarealreadyhatchingnewcompanies.Manyarerevisitinggoodideasexecutedbadlyinthe’90swhileothersarestrikingoutintoentirelynewspaces.Thishappychaosiscertaintomatureintoaneworderlikelytoupsetanestablishmentasitdeliverslife-changingwonderstotherestofus.Butthisisjustthestartforrevolutionsgivebirthtorevolutions.Solet’shopeformoreofSiliconValley’ssuccessfulfailures. Whatisimpliedinthefirstsentence
ThehumanYchromosome—theDNAchunkthatmakesamanaman—haslostsomanygenesoverevolutionarytimethatsomescientistshavesuspecteditmightdisappearin10millionyears.Butanewstudysaysit’llstickaround.Researchersfoundnosignofgenelossoverthepast6millionyearssuggestingthechromosomeisdoingaprettygoodjobofmaintainingitselfsaidresearcherDavidPageoftheWhiteheadInstituteforBiomedicalResearchinCambridgeMass.ThatagreeswithpriormathematicalcalculationsthatsuggestedtherateofgenelosswouldslowasthechromosomeevolvedPageandstudyco-authorsnoteinThursday’sissueofthejournalNature.AndtheysayitclasheswithwhatPagecalledtheimminentdemiseideathatsaystheYchromosomeisdoomedtoextinction.TheYappeared300millionyearsagoandhassinceerodedintoadinkychromosomebecauseitlacksthemechanismotherchromosomeshavetogetridofdamagedDNA.Somutationshavedisabledhundredsofitsoriginalgenescausingthemtobeshedasuseless.TheYnowcontainsonly27genesorfamiliesofvirtuallyidenticalgenes.In2003Pagereportedthatthemodern-dayYhasanunusualmechanismtofixabouthalfofitsgenesandprotectthemfromdisappearing.Buthesaidsomescientistsdisagreedwithhisconclusion.ThenewpaperfocusesonaregionoftheYchromosomewheregenescan’tbefixedthatway.Researcherscomparedthehumanandchimpanzeeversionsofthisregion.Humansandchimpshavebeenevolvingseparatelyforabout6millionyearssoscientistsreasonedthatthecomparisonswouldrevealgenesthathavebecomedisabledinonespeciesortheotherduringthattime.TheyfoundfivesuchgenesonthechimpchromosomebutnoneonthehumanchromosomeanimbalancePagecalledsurprising.Itlooksliketherehasbeenlittleifanygenelossinourownspecieslineageinthelast6millionyearsPagesaid.ThatcontradictstheideathatthehumanYchromosomehascontinuedtolosegenessofastit’lldisappearin10millionyearshesaid.Ithinkwecanwithconfidencedismissthe’imminentdemise’theoryPagesaid.JenniferA.MarshallGravesoftheAustralianNationalUniversityinCanberraageneresearcherwhoarguesforeventualextinctionoftheYchromosomecalledPage’sworkbeautifulbutsaiditdidn’tshakeherconvictionthattheYisdoomed.TheonlyrealquestioniswhennotiftheYchromosomedisappearsshesaid.Itcouldbealotshorterthan10millionyearsbutitcouldbealotlongershesaid.TheYchromosomehasalreadydisappearedinsomeotheranimalsandthere’snoreasontoexpectitcan’thappentohumansshesaid.Ifithappenedinpeoplesomeotherchromosomewouldprobablytakeoverthesex-determiningroleoftheYshesaid.Itcanbeinferredfromthefirst3paragraphsthat
LetChinasleepforwhenshewakesshewillshaketheworld. UntilrecentlytheworldhappilyignoredNapoleon’swarning.ButChinaisnowshakingtheworld.TheUSwasthefirstcontinentalcapitalisteconomy.TheEuropeanUnionistryingtobecomeasecond.PotentiallyChinadwarfsthemboth.Alreadyitisabigandcontroversialpresenceintheglobaleconomy.Itsimpactiscertaintoincreasestillfurther.Fearisaninevitableresponsetothisgrowingupheaval.ButhowfarisitjustifiedAndwhatisthebestresponse 41TheamazingachievementsofChina’strade China’stradeperformancehasindeedbeenastonishing.Between1980and2002China’sshareinglobalexportsandimportsrosefrom1.2percentand1.1percentto5.2percentand4.2percentrespectively.From1993to2002thevolumeofChina’sexportsofgoodsroseatanannualrateof17.3percent. 42HowtoevaluatetheimpactofChina’strade ToassesstheimpactofChina’stradeonemuststartwithitscomparativeadvantageandtradepolicies. 43Chinahasreducedhertariffs In1992averagestatutorytariffsonmanufactureswere4t3.5percent.AfteraccessiontotheWorldTradeOrganizationthiswillbedownto6.9percent.Forprimaryproductsthedeclineisfrom22.3to3.6percent. 44Goodorbadnews Between1979and2001China’stermsoftrade-theratioofthepricesofitsexportstothoseofitsimports-fellby30percent.AsChina’sgrowthdrivesdowntherelativepriceofherexportscountriesthatcompeteinthirdmarketssufferdecliningprofitabilityandmarketshares.ButnetimportersofChina’sexportsandnetexportersofherimportsbenefit. 45TheeffectofdirectChinesecompetition GainsareevenavailabletocountriesthatwouldseemvulnerabletodirectChinesecompetition.ThereasonistheverticalintegrationofChineseproduction.In1998justunderaquarterofthevalueofChineseexportscontaineddirectandindirectimports.NotsurprisinglysuchproductionisparticularlyrelevanttoChina’sneighbors. HowshouldothercountriesrespondtotheChineseshock"Calmly"isthebestadvice.Thebiggestreasonforcalmcomesfromhistory.IfChinaispermittedtothriveasadynamicexporterofcheapmanufacturesitspeoplewillobtaintheprosperitytheywant.IfChinaisthwartedbyprotectionistbarriersitspeoplewillbecorrespondinglyfrustratedanddangerous.Thechallengesofaccommodatingawide-awakeChinawillbehuge.Buttheycanandmustberisento. [A]Chinaalsoreducedthecoverageofnon-tariffbarriersfrom32.5percentofimportsto21.6percentbetween1996and2001.ThisliberalizationfurtherincreasethecompetitivenessofChina’sexportsbecauseataxonimportsisalsoataxonexports. [B]AnotherWorldBankstudynotesforexamplethatbetween1985and2001exportsfromotherEastAsianemergingmarketeconomiestoChinagrewfrom59billionto835billion.In200115percentofEastAsiansexportstoChinaconsistedofpartsofofficemachinesandtelecommunicationsequipmentandelectronicmicrocircuitsallofwhichwereforassemblyandre-export. [C]IfcurrenttrendsweresustainedwhichisunlikelyChina’sexportswouldsurpassthoseoftheUSbyabout2010.Overthe12monthstomay2003Chineseexportsof3660billionweretheworld’sfourthlargestafterthoseoftheUSGermanyandJapan.Itsimportsat3230billionwerethesixthlargestbutwillsoonbebiggerthanthoseofJapantheUKandFrance. [D]Ingeneralcommodityexportersandexportersofsophisticatedgoodsandservicesgainwhileotherlaborabundantcountrieslose. [E]Chinanowenjoyssignificantforeigninvestmentinflows.Thevolumeofcapitalflowstodevelopingcountriesisdeterminedprimarilybyglobalconditionsnotbylocaleconomicperformance.Countriescanincreasetheirshareofthiscapitalbymanagingtheireconomieswellbutconditionsintherichcountrieswillalwaysmattermoreandthesearehardtopredict. [F]Theformerrestsonalmostlimitlesssuppliesofcheaplabor.Thelatterhavebecomeremarkablyliberal. 45
ThehumanYchromosome—theDNAchunkthatmakesamanaman—haslostsomanygenesoverevolutionarytimethatsomescientistshavesuspecteditmightdisappearin10millionyears.Butanewstudysaysit’llstickaround.Researchersfoundnosignofgenelossoverthepast6millionyearssuggestingthechromosomeisdoingaprettygoodjobofmaintainingitselfsaidresearcherDavidPageoftheWhiteheadInstituteforBiomedicalResearchinCambridgeMass.ThatagreeswithpriormathematicalcalculationsthatsuggestedtherateofgenelosswouldslowasthechromosomeevolvedPageandstudyco-authorsnoteinThursday’sissueofthejournalNature.AndtheysayitclasheswithwhatPagecalledtheimminentdemiseideathatsaystheYchromosomeisdoomedtoextinction.TheYappeared300millionyearsagoandhassinceerodedintoadinkychromosomebecauseitlacksthemechanismotherchromosomeshavetogetridofdamagedDNA.Somutationshavedisabledhundredsofitsoriginalgenescausingthemtobeshedasuseless.TheYnowcontainsonly27genesorfamiliesofvirtuallyidenticalgenes.In2003Pagereportedthatthemodern-dayYhasanunusualmechanismtofixabouthalfofitsgenesandprotectthemfromdisappearing.Buthesaidsomescientistsdisagreedwithhisconclusion.ThenewpaperfocusesonaregionoftheYchromosomewheregenescan’tbefixedthatway.Researcherscomparedthehumanandchimpanzeeversionsofthisregion.Humansandchimpshavebeenevolvingseparatelyforabout6millionyearssoscientistsreasonedthatthecomparisonswouldrevealgenesthathavebecomedisabledinonespeciesortheotherduringthattime.TheyfoundfivesuchgenesonthechimpchromosomebutnoneonthehumanchromosomeanimbalancePagecalledsurprising.Itlooksliketherehasbeenlittleifanygenelossinourownspecieslineageinthelast6millionyearsPagesaid.ThatcontradictstheideathatthehumanYchromosomehascontinuedtolosegenessofastit’lldisappearin10millionyearshesaid.Ithinkwecanwithconfidencedismissthe’imminentdemise’theoryPagesaid.JenniferA.MarshallGravesoftheAustralianNationalUniversityinCanberraageneresearcherwhoarguesforeventualextinctionoftheYchromosomecalledPage’sworkbeautifulbutsaiditdidn’tshakeherconvictionthattheYisdoomed.TheonlyrealquestioniswhennotiftheYchromosomedisappearsshesaid.Itcouldbealotshorterthan10millionyearsbutitcouldbealotlongershesaid.TheYchromosomehasalreadydisappearedinsomeotheranimalsandthere’snoreasontoexpectitcan’thappentohumansshesaid.Ifithappenedinpeoplesomeotherchromosomewouldprobablytakeoverthesex-determiningroleoftheYshesaid.Theauthor’sattitudetowardstheYchromosomeissueseemstobe
Untilthelate1940swhentelevisionbeganfindingitswayintoAmericanhomescompaniesreliedmainlyonprintandradiotopromotetheirproductsandservices.Theadventoftelevision1arevolutioninproductandservice.Between1949and1951advertisingontelevisiongrew960percent.TodaytheInternetisonceagain2promotion.Bygoingonlinecompaniescancommunicateinstantlyanddirectlywithprospectivecustomers.3ontheWorldWideWebincludesadvertisingsponsorshipsandsalespromotions4sweepstakescontestscouponsandrebates.In1996WorldWideWebadvertisingrevenues5＄300million. Effectiveonlinemarketersdon’t6transferhard-copyadstocyberspace.7sitesblendpromotionalandnon-promotionalinformationindirectlydeliveringtheadvertisingmessages.To8visitstotheirsitesandtocreateand9customerloyaltycompanieschangeinformationfrequentlyandprovidemanyopportunitiesfor10. Aprototypeforexcellent11promotionistheRaguWebsite.Herevisitorscanfindthirty-sixpastarecipestakeItalianlessonsandviewanItalianfilmfestival12theywillfindnotraditionalads.13subtleisthemixofproductandpromotionthatvisitorshardlyknowanadvertisingmessagehasbeen14SegaofAmericamakerofcomputergamesandhardwareusesitsWebsitefora15ofdifferentpromotionssuchas16newgamecharacterstothepublicandsupplyingWebsurferstheopportunityto17games.Sega’shomepageaverages250000visitsaday.ToheighteninterestinthesiteSegaboughtanadvertisingbanneronNetscape18increasingsitevisitsby15percent.Online19inQuakerOats’GatoradepromotionreceivedafreeT-shirtinexchangeforansweringafewquestions.QuakerOatsreportsthattheonlinepromotioncreatedproduct20andhelpedthecompanyknowitscustomersbetter. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSERSHEET1.19
Untilthelate1940swhentelevisionbeganfindingitswayintoAmericanhomescompaniesreliedmainlyonprintandradiotopromotetheirproductsandservices.Theadventoftelevision1arevolutioninproductandservice.Between1949and1951advertisingontelevisiongrew960percent.TodaytheInternetisonceagain2promotion.Bygoingonlinecompaniescancommunicateinstantlyanddirectlywithprospectivecustomers.3ontheWorldWideWebincludesadvertisingsponsorshipsandsalespromotions4sweepstakescontestscouponsandrebates.In1996WorldWideWebadvertisingrevenues5＄300million. Effectiveonlinemarketersdon’t6transferhard-copyadstocyberspace.7sitesblendpromotionalandnon-promotionalinformationindirectlydeliveringtheadvertisingmessages.To8visitstotheirsitesandtocreateand9customerloyaltycompanieschangeinformationfrequentlyandprovidemanyopportunitiesfor10. Aprototypeforexcellent11promotionistheRaguWebsite.Herevisitorscanfindthirty-sixpastarecipestakeItalianlessonsandviewanItalianfilmfestival12theywillfindnotraditionalads.13subtleisthemixofproductandpromotionthatvisitorshardlyknowanadvertisingmessagehasbeen14SegaofAmericamakerofcomputergamesandhardwareusesitsWebsitefora15ofdifferentpromotionssuchas16newgamecharacterstothepublicandsupplyingWebsurferstheopportunityto17games.Sega’shomepageaverages250000visitsaday.ToheighteninterestinthesiteSegaboughtanadvertisingbanneronNetscape18increasingsitevisitsby15percent.Online19inQuakerOats’GatoradepromotionreceivedafreeT-shirtinexchangeforansweringafewquestions.QuakerOatsreportsthattheonlinepromotioncreatedproduct20andhelpedthecompanyknowitscustomersbetter. Readthefollowingtext.ChoosethebestwordsforeachnumberedblankandmarkABCorDonANSERSHEET1.5
Thehistoryofthecomputerinthetwentiethcenturyisoneofdramaticadaptationandexpansion.Thecomputerhadmodestbeginningsinareaswhereitwasusedasaspecialisttool.Thefirstelectroniccomputerwasbuiltinthe1930sandwassolelyfortheuseofundergraduatestudentsinIowaStateUniversitytohandlemathematicalcomputationsinnuclearphysics.Inthe1960sanearlyversionoftheInternetARPPANETwasusedincomputerscienceandengineeringprojects.Howeveronly10yearslatercomputerswerestartingtochangeourlifestylethewaywedobusinessandmanyotherthingsandbythelate1980s’networkswereexpandingtoembracesectionsofthegeneralpublic.ComputerizationhaschangedUShighschooleducationinmanyways.Threedifferentchangesthatconsiderbeingimportant.Thefirstistheuseofthecomputerasteachingaidforteachers.Thenextisthemassivedatastorageandfastdataretrievalfacilitatedbycomputer.Thencomesthechangesbroughtaboutbytheintroductionofsimulationsoftware.Howprevalentistheuseofcomputersinschools!Asrecentlyastheearly1980sonly20%ofsecondaryscienceteachersintheUSAwereusingmicrocomputers.HoweversincethenhighschoolsintheUShavecomputerizedrapidly.By1987schoolshadacquiredabout1.5millioncomputerswith95%ofpublicschoolshavingatleastonecomputer.Computerscanbeusedasteachingaidsbothinschoolsandinhomes.Inschoolsforexampleteacherscanplugacomputerintoanespeciallyequippedoverheadprojectortobringtextsgraphicssoundandvideosintoaclassroom.Bythesemultimediacomputeranimationsteacherscanmorereadilyattractandretainstudents’attention.Annconcludesthatcomputeraidedteachingcanattractandmotivatestudentswhoweredroppingoutwhenmoretraditionalmethodswerebeingused.LetusnowturntotheInternet.Thisisaglobalnetworkconnectingmanylocalnetworks.OvertheInternethighschoolstudentscanretrieveinformationanddatabasesfromeverynetworkedlibraryaroundtheworldinseconds.TheWorldWideWebprovidesaneasywaytoaccesshard-to-findinformation.Studentscannowreachanylibrarythroughtheglobalnetworkandfindwhattheywant.Thefinalstepistodownloadthescannedimage.Thoughtheslowtransmissionofsignalthroughthenetworkisamajorlimitingfactoritcanstillsaveusmuchtimeinfindingusefulinformationandthusitisaninvaluabletooltobothhighschoolteachersandstudents.Theauthor’sattitudetowardscomputerizationseemstobe
热门题库
更多
高考历史
国家统考科目
香港法概论
反间谍法
__学
合同法
证据学
民事诉讼法学
民法学
刑法学
消费者权益保护法
法理学
竞争法
国际公法
国际经济法
农村政策法规
湘公网安备 43130202000226号