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To understand the marketing concept, it is only necessary to understand the difference between ma...

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the efficient production of goods  a perfect command of salesmanship  a basic command of the marketing concept  the conversion of goods into money  
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producing and selling goods  the needs and wants of customers  the selling of new products  moving goods to the market  
oblige  reject  reside  present  
an understanding of consumer needs  the efficient movement of goods  developing new wants for consumer goods  making goods readily available to customers  
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To apply for a vacation during November  To ask for an extension on the project deadline  To get approval for a new research proposal  To explain why he will not attend a meeting  
an understanding of consumer needs  the efficient movement of goods  developing new wants for consumer goods  making goods readily available to customers  
perform marketing research to forecast how well a particular product will sell  measure products, services, and processes against those of other organizations  understand and collect data on customer requirements to focus attention on meeting customer needs  determine performance targets  
an understanding of consumer needs  the efficient movement of goods  developing new wants for consumer goods  making goods readily available to customers  
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