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可以按旋转轴和旋转反伸轴的轴次和数目将晶体分成立方晶系、三方晶系、四方晶系、 (1) 、 (2) 、 (3) 和 (4) 共七个晶系。 （1）
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下列关于旋转特征的说法错误的是
旋转特征是通过绕轴扫掠一个或多个草图截面轮廓而创建的
可以使截面轮廓绕轴在0度和360度之间旋转任意角度
旋转轴可以是截面轮廓的一部分，也可以在偏离截面轮廓的位置
截面轮廓和旋转轴必须共面，且旋转轴必须是草图中的直线
可以按旋转轴和旋转反伸轴的轴次和数目将晶体分成立方晶系三方晶系四方晶系123和4共七个晶系
可以按旋转轴和旋转反伸轴的轴次和数目将晶体分成立方晶系三方晶系四方晶系123和4共七个晶系
下面有关旋转截面和旋转轴说法错误的是
旋转轴可以是截面轮廓的一部分
旋转轴可以是偏离截面轮廓的位置
截面轮廓和旋转轴可以不共面
旋转轴可以是工作轴，构造线和草图中创建的直线
可以按旋转轴和旋转反伸轴的轴次和数目将晶体分成立方晶系三方晶系四方晶系123和4共七个晶系
一般五轴联动控制的数控机床包含了
5个移动轴
4 个移动轴和 1 个旋转轴
2个移动轴和 3 个旋转轴
3 个移动轴和 2 个旋转轴
中级晶族的光性方位是一轴晶光率体的旋转轴与晶体的三个结晶轴之一重合
晶体的宏观对称要素中对称轴的对称操作是
旋转
反伸
旋转＋反伸
旋转＋反映
一般五轴联动的数控机床包含了
5个移动轴
4个移动轴和1个旋转轴
2个移动轴和3个旋转轴
3个移动轴和2个旋转轴
螺旋槽加工时可以选用
数控车床
3 轴数控铣床
3 轴加工中心
带旋转轴数控铣床
带旋转轴加工中心
水准仪主要轴线是视准轴水准管轴仪器旋转轴和
用于旋转特征的旋转轴可以是
工作轴
直线
构造线
中心线
LJ-10MC数控车削加工中心采用FANUCO-T数控系统可实现XZ移动轴和三轴联动
C旋转轴
Y主动轴
B被动轴
A旋转轴
一般五轴联动控制的数控机床包含了
5个移动轴
4个移动轴和1个旋转轴
2移动轴和3个旋转轴
3个移动轴和2个旋转轴
数控机床的旋转轴之一轴是绕直线轴旋转的轴
X 轴
Y 轴
z 轴
W 轴
一轴晶光率体的旋转轴永远是Ne轴
在旋转轴上切制螺纹应遵照按轴的旋转方向有助于旋紧的原则进行否则
数控机床若有旋转轴时旋转轴A是指绕Z轴旋转的轴
晶体的宏观对称要素中倒转轴的对称操作是
旋转
反伸
旋转＋反伸
旋转＋反映
经纬仪的轴系关系是水准管轴应垂直仪器竖轴望远镜旋转轴应垂直于仪器竖轴望远镜视准轴垂直于望远镜的旋转轴
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Text4 It’snosurprisethatJenniferSenior’sinsightfulprovocativemagazinecoverstoryIloveMyChildrenIHateMyLifeisarousingmuchchatter–nothinggetspeopletalkinglikethesuggestionthatchildrearingisanythinglessthanacompletelyfulfillinglife-enrichingexperience.RatherthanconcludingthatchildrenmakeparentseitherhappyormiserableSeniorsuggestsweneedtoredefinehappiness:insteadofthinkingofitassomethingthatcanbemeasuredbymoment-to-momentjoyweshouldconsiderbeinghappyasapast-tensecondition.Eventhoughtheday-to-dayexperienceofraisingkidscanbesoul-crushinglyhardSeniorwritesthattheverythingsthatinthemomentdampenourmoodscanlaterbesourcesofintensegratificationanddelight ThemagazinecovershowinganattractivemotherholdingacutebabyishardlytheonlyMadonna-and-childimageonnewsstandsthisweek.Therearealsostoriesaboutnewlyadoptive–andnewlysingle–momSandraBullockaswellastheusualJenniferAnistonispregnantnews.Practicallyeveryweekfeaturesatleastonecelebritymomormom-to-besmilingonthenewsstands Inasocietythatsopersistentlycelebratesprocreationisitanywonderthatadmittingyouregrethavingchildrenisequivalenttoadmittingyousupportkitten-killingItdoesn’tseemquitefairthentocomparetheregretsofparentstotheregretsofthechildren.Unhappyparentsrarelyareprovokedtowonderiftheyshouldn’thavehadkidsbutunhappychildlessfolksarebotheredwiththemessagethatchildrenarethesinglemostimportantthingintheworld:obviouslytheirmiserymustbeadirectresultofthegapingbaby-sizeholesintheirlives OfcoursetheimageofparenthoodthatcelebritymagazineslikeUsWeeklyandPeoplepresentishugelyunrealisticespeciallywhentheparentsaresinglemotherslikeBullock.Accordingtoseveralstudiesconcludingthatparentsarelesshappythanchildlesscouplessingleparentsaretheleasthappyofall.Noshockthereconsideringhowmuchworkitistoraiseakidwithoutapartnertoleanon;yettohearSandraandBritneytellitraisingakidontheirownread:withround-the-clockhelpisapieceofcake It’shardtoimaginethatmanypeoplearedumbenoughtowantchildrenjustbecauseReeseandAngelinamakeitlooksoglamorous:mostadultsunderstandthatababyisnotahaircut.Butit’sinterestingtowonderiftheimagesweseeeveryweekofstress-freehappiness-enhancingparenthoodaren’tinsomesmallsubconsciouswaycontributingtoourowndissatisfactionswiththeactualexperienceinthesamewaythatasmallpartofushopedgettingtheRachelmightmakeuslookjustalittlebitlikeJenniferAniston Whichofthefollowingcanbeinferredfromthelastparagraph
关于山寨春晚的材料请用网络文化和传媒来写作一篇大于600字的评论
Text4 It’snosurprisethatJenniferSenior’sinsightfulprovocativemagazinecoverstoryIloveMyChildrenIHateMyLifeisarousingmuchchatter–nothinggetspeopletalkinglikethesuggestionthatchildrearingisanythinglessthanacompletelyfulfillinglife-enrichingexperience.RatherthanconcludingthatchildrenmakeparentseitherhappyormiserableSeniorsuggestsweneedtoredefinehappiness:insteadofthinkingofitassomethingthatcanbemeasuredbymoment-to-momentjoyweshouldconsiderbeinghappyasapast-tensecondition.Eventhoughtheday-to-dayexperienceofraisingkidscanbesoul-crushinglyhardSeniorwritesthattheverythingsthatinthemomentdampenourmoodscanlaterbesourcesofintensegratificationanddelight ThemagazinecovershowinganattractivemotherholdingacutebabyishardlytheonlyMadonna-and-childimageonnewsstandsthisweek.Therearealsostoriesaboutnewlyadoptive–andnewlysingle–momSandraBullockaswellastheusualJenniferAnistonispregnantnews.Practicallyeveryweekfeaturesatleastonecelebritymomormom-to-besmilingonthenewsstands Inasocietythatsopersistentlycelebratesprocreationisitanywonderthatadmittingyouregrethavingchildrenisequivalenttoadmittingyousupportkitten-killingItdoesn’tseemquitefairthentocomparetheregretsofparentstotheregretsofthechildren.Unhappyparentsrarelyareprovokedtowonderiftheyshouldn’thavehadkidsbutunhappychildlessfolksarebotheredwiththemessagethatchildrenarethesinglemostimportantthingintheworld:obviouslytheirmiserymustbeadirectresultofthegapingbaby-sizeholesintheirlives OfcoursetheimageofparenthoodthatcelebritymagazineslikeUsWeeklyandPeoplepresentishugelyunrealisticespeciallywhentheparentsaresinglemotherslikeBullock.Accordingtoseveralstudiesconcludingthatparentsarelesshappythanchildlesscouplessingleparentsaretheleasthappyofall.Noshockthereconsideringhowmuchworkitistoraiseakidwithoutapartnertoleanon;yettohearSandraandBritneytellitraisingakidontheirownread:withround-the-clockhelpisapieceofcake It’shardtoimaginethatmanypeoplearedumbenoughtowantchildrenjustbecauseReeseandAngelinamakeitlooksoglamorous:mostadultsunderstandthatababyisnotahaircut.Butit’sinterestingtowonderiftheimagesweseeeveryweekofstress-freehappiness-enhancingparenthoodaren’tinsomesmallsubconsciouswaycontributingtoourowndissatisfactionswiththeactualexperienceinthesamewaythatasmallpartofushopedgettingtheRachelmightmakeuslookjustalittlebitlikeJenniferAniston ItissuggestedinParagraph3thatchildlessfolks
Text1 ThedecisionoftheNewYorkPhilharmonictohireAlanGilbertasitsnextmusicdirectorhasbeenthetalkoftheclassical-musicworldeversincethesuddenannouncementofhisappointmentin2009.Forthemostparttheresponsehasbeenfavorabletosaytheleast.Hooray!Atlast!wroteAnthonyTommasiniasober-sidedclassical-musiccritic OneofthereasonswhytheappointmentcameassuchasurprisehoweveristhatGilbertiscomparativelylittleknown.EvenTommasiniwhohadadvocatedGilbert’sappointmentintheTimescallshimanunpretentiousmusicianwithnoairoftheformidableconductorabouthimAsadescriptionofthenextmusicdirectorofanorchestrathathashithertobeenledbymusicianslikeGustavMahlerandPierreBoulezthatseemslikelytohavestruckatleastsomeTimesreadersasfaintpraise FormypartIhavenoideawhetherGilbertisagreatconductororevenagoodone.TobesureheperformsanimpressivevarietyofinterestingcompositionsbutitisnotnecessaryformetovisitAveryFisherHalloranywhereelsetohearinterestingorchestralmusic.AllIhavetodoistogotomyCDshelforbootupmycomputeranddownloadstillmorerecordedmusicfromiTunes Devotedconcertgoerswhoreplythatrecordingsarenosubstituteforliveperformancearemissingthepoint.Forthetimeattentionandmoneyoftheart-lovingpublicclassicalinstrumentalistsmustcompetenotonlywithoperahousesdancetroupestheatercompaniesandmuseumsbutalsowiththerecordedperformancesofthegreatclassicalmusiciansofthe20thcentury.Thererecordingsarecheapavailableeverywhereandveryoftenmuchhigherinartisticqualitythantoday’sliveperformances;moreovertheycanbeconsumedatatimeandplaceofthelistener’schoosing.Thewidespreadavailabilityofsuchrecordingshasthusbroughtaboutacrisisintheinstitutionofthetraditionalclassicalconcert Onepossibleresponseisforclassicalperformerstoprogramattractivenewmusicthatisnotyetavailableonrecord.Gilbert’sowninterestinnewmusichasbeenwidelynoted:AlexRossaclassical-musiccritichasdescribedhimasamanwhoiscapableofturningthePhilharmonicintoamarkedlydifferentmorevibrantorganizationButwhatwillbethenatureofthatdifferenceMerelyexpandingtheorchestra’srepertoirewillnotbeenough.IfGilbertandthePhilharmonicaretosucceedtheymustfirstchangetherelationshipbetweenAmerica’soldestorchestraandthenewaudienceithopstoattract Accordingtothetextwhichofthefollowingistrueofrecordings
AncientGreekphilosopherAristotleviewedlaughterasabodilyexerciseprecioustohealthBut---__1___someclaimstothecontrarylaughingprobablyhaslittleinfluenceonphysicalfitnessLaughterdoes__2___short-termchangesinthefunctionoftheheartanditsbloodvessels___3_heartrateandoxygenconsumptionButbecausehardlaughterisdifficultto__4__agoodlaughisunlikelytohave__5___benefitsthewaysaywalkingorjoggingdoes __6__insteadofstrainingmusclestobuildthemasexercisedoeslaughterapparentlyaccomplishesthe__7__studiesdatingbacktothe1930’sindicatethatlaughter__8___musclesdecreasingmuscletoneforupto45minutesafterthelaughdiesdown Suchbodilyreactionmightconceivablyhelp_9__theeffectsofpsychologicalstress.Anywaytheactoflaughingprobablydoesproduceothertypesof___10___feedbackthatimproveanindividual’semotionalstate.__11____oneclassicaltheoryofemotionourfeelingsarepartiallyrooted____12___physicalreactions.Itwasarguedattheendofthe19thcenturythathumansdonotcry___13___theyaresadbuttheybecomesadwhenthetearsbegintoflow Althoughsadnessalso____14___tearsevidencesuggeststhatemotionscanflow__15___muscularresponses.Inanexperimentpublishedin1988socialpsychologistFritzStrackoftheUniversityofwürzburginGermanyaskedvolunteersto__16___apeneitherwiththeirteeth-therebycreatinganartificialsmile–orwiththeirlipswhichwouldproducean__17___expression.Thoseforcedtoexercisetheirenthusiasticallytofunnycatoonsthandidthosewhosemonthswerecontractedinafrown____19___thatexpressionsmayinfluenceemotionsratherthanjusttheotherwayaround__20__thephysicalactoflaughtercouldimprovemood
取点观察
Text3 Theroughguidetomarketingsuccessusedtobethatyougotwhatyoupaidfor.Nolonger.Whiletraditionalpaidmedia–suchastelevisioncommercialsandprintadvertisements–stillplayamajorrolecompaniestodaycanexploitmanyalternativeformsofmedia.Consumerspassionateaboutaproductmaycreateownedmediabysendinge-mailalertsaboutproductsandsalestocustomersregisteredwithitsWebsite.Thewayconsumersnowapproachthebroadrangeoffactorsbeyondconventionalpaidmedia Paidandownedmediaarecontrolledbymarketerspromotingtheirownproducts.Forearnedmediasuchmarketersactastheinitiatorforusers’responses.Butinsomecasesonemarketer’sownedmediabecomeanothermarketer’spaidmedia–forinstancewhenane-commerceretailersellsadspaceonitsWebsite.Wedefinesuchsoldmediaasownedmediawhosetrafficissostrongthatotherorganizationsplacetheircontentore-commerceengineswithinthatenvironment.Thistrendwhichwebelieveisstillinitsinfancyeffectivelybeganwithretailersandtravelproviderssuchasairlinesandhotelsandwillnodoubtgofurther.Johnson&JohnsonforexamplehascreatedBabyCenterastand-alonemediapropertythatpromotescomplementaryandevencompetitiveproducts.Besidesgeneratingincomethepresenceofothermarketersmakesthesiteseemobjectivegivescompaniesopportunitiestolearnvaluableinformationabouttheappealofothercompanies’marketingandmayhelpexpandusertrafficforallcompaniesconcerned Thesamedramatictechnologicalchangesthathaveprovidedmarketerswithmoreandmorediversecommunicationschoiceshavealsoincreasedtheriskthatpassionateconsumerswillvoicetheiropinionsinquickermorevisibleandmuchmoredamagingways.Suchhijackedmediaaretheoppositeofearnedmedia:anassetorcampaignbecomeshostagetoconsumersotherstakeholdersoractivistswhomakenegativeallegationsaboutabrandorproduct.Membersofsocialnetworksforinstancearelearningthattheycanhijackmediatoapplypressureonthebusinessesthatoriginallycreatedthem Ifthathappenspassionateconsumerswouldtrytopersuadeotherstoboycottproductsputtingthereputationofthetargetcompanyatrisk.Insuchacasethecompany’sresponsemaynotbesufficientlyquickorthoughtfulandthelearningcurvehasbeensteep.ToyotaMotorforexamplealleviatedsomeofthedamagefromitsrecallcrisisearlierthisyearwitharelativelyquickandwell-orchestratedsocial-mediaresponsecampaignwhichincludedeffortstoengagewithconsumersdirectlyonsitessuchasTwitterandthesocial-newssiteDigg AccordingtoParagraph2soldmediafeature
AncientGreekphilosopherAristotleviewedlaughterasabodilyexerciseprecioustohealthBut---__1___someclaimstothecontrarylaughingprobablyhaslittleinfluenceonphysicalfitnessLaughterdoes__2___short-termchangesinthefunctionoftheheartanditsbloodvessels___3_heartrateandoxygenconsumptionButbecausehardlaughterisdifficultto__4__agoodlaughisunlikelytohave__5___benefitsthewaysaywalkingorjoggingdoes __6__insteadofstrainingmusclestobuildthemasexercisedoeslaughterapparentlyaccomplishesthe__7__studiesdatingbacktothe1930’sindicatethatlaughter__8___musclesdecreasingmuscletoneforupto45minutesafterthelaughdiesdown Suchbodilyreactionmightconceivablyhelp_9__theeffectsofpsychologicalstress.Anywaytheactoflaughingprobablydoesproduceothertypesof___10___feedbackthatimproveanindividual’semotionalstate.__11____oneclassicaltheoryofemotionourfeelingsarepartiallyrooted____12___physicalreactions.Itwasarguedattheendofthe19thcenturythathumansdonotcry___13___theyaresadbuttheybecomesadwhenthetearsbegintoflow Althoughsadnessalso____14___tearsevidencesuggeststhatemotionscanflow__15___muscularresponses.Inanexperimentpublishedin1988socialpsychologistFritzStrackoftheUniversityofwürzburginGermanyaskedvolunteersto__16___apeneitherwiththeirteeth-therebycreatinganartificialsmile–orwiththeirlipswhichwouldproducean__17___expression.Thoseforcedtoexercisetheirenthusiasticallytofunnycatoonsthandidthosewhosemonthswerecontractedinafrown____19___thatexpressionsmayinfluenceemotionsratherthanjusttheotherwayaround__20__thephysicalactoflaughtercouldimprovemood
AncientGreekphilosopherAristotleviewedlaughterasabodilyexerciseprecioustohealthBut---__1___someclaimstothecontrarylaughingprobablyhaslittleinfluenceonphysicalfitnessLaughterdoes__2___short-termchangesinthefunctionoftheheartanditsbloodvessels___3_heartrateandoxygenconsumptionButbecausehardlaughterisdifficultto__4__agoodlaughisunlikelytohave__5___benefitsthewaysaywalkingorjoggingdoes __6__insteadofstrainingmusclestobuildthemasexercisedoeslaughterapparentlyaccomplishesthe__7__studiesdatingbacktothe1930’sindicatethatlaughter__8___musclesdecreasingmuscletoneforupto45minutesafterthelaughdiesdown Suchbodilyreactionmightconceivablyhelp_9__theeffectsofpsychologicalstress.Anywaytheactoflaughingprobablydoesproduceothertypesof___10___feedbackthatimproveanindividual’semotionalstate.__11____oneclassicaltheoryofemotionourfeelingsarepartiallyrooted____12___physicalreactions.Itwasarguedattheendofthe19thcenturythathumansdonotcry___13___theyaresadbuttheybecomesadwhenthetearsbegintoflow Althoughsadnessalso____14___tearsevidencesuggeststhatemotionscanflow__15___muscularresponses.Inanexperimentpublishedin1988socialpsychologistFritzStrackoftheUniversityofwürzburginGermanyaskedvolunteersto__16___apeneitherwiththeirteeth-therebycreatinganartificialsmile–orwiththeirlipswhichwouldproducean__17___expression.Thoseforcedtoexercisetheirenthusiasticallytofunnycatoonsthandidthosewhosemonthswerecontractedinafrown____19___thatexpressionsmayinfluenceemotionsratherthanjusttheotherwayaround__20__thephysicalactoflaughtercouldimprovemood
AncientGreekphilosopherAristotleviewedlaughterasabodilyexerciseprecioustohealthBut---__1___someclaimstothecontrarylaughingprobablyhaslittleinfluenceonphysicalfitnessLaughterdoes__2___short-termchangesinthefunctionoftheheartanditsbloodvessels___3_heartrateandoxygenconsumptionButbecausehardlaughterisdifficultto__4__agoodlaughisunlikelytohave__5___benefitsthewaysaywalkingorjoggingdoes __6__insteadofstrainingmusclestobuildthemasexercisedoeslaughterapparentlyaccomplishesthe__7__studiesdatingbacktothe1930’sindicatethatlaughter__8___musclesdecreasingmuscletoneforupto45minutesafterthelaughdiesdown Suchbodilyreactionmightconceivablyhelp_9__theeffectsofpsychologicalstress.Anywaytheactoflaughingprobablydoesproduceothertypesof___10___feedbackthatimproveanindividual’semotionalstate.__11____oneclassicaltheoryofemotionourfeelingsarepartiallyrooted____12___physicalreactions.Itwasarguedattheendofthe19thcenturythathumansdonotcry___13___theyaresadbuttheybecomesadwhenthetearsbegintoflow Althoughsadnessalso____14___tearsevidencesuggeststhatemotionscanflow__15___muscularresponses.Inanexperimentpublishedin1988socialpsychologistFritzStrackoftheUniversityofwürzburginGermanyaskedvolunteersto__16___apeneitherwiththeirteeth-therebycreatinganartificialsmile–orwiththeirlipswhichwouldproducean__17___expression.Thoseforcedtoexercisetheirenthusiasticallytofunnycatoonsthandidthosewhosemonthswerecontractedinafrown____19___thatexpressionsmayinfluenceemotionsratherthanjusttheotherwayaround__20__thephysicalactoflaughtercouldimprovemood
AncientGreekphilosopherAristotleviewedlaughterasabodilyexerciseprecioustohealthBut---__1___someclaimstothecontrarylaughingprobablyhaslittleinfluenceonphysicalfitnessLaughterdoes__2___short-termchangesinthefunctionoftheheartanditsbloodvessels___3_heartrateandoxygenconsumptionButbecausehardlaughterisdifficultto__4__agoodlaughisunlikelytohave__5___benefitsthewaysaywalkingorjoggingdoes __6__insteadofstrainingmusclestobuildthemasexercisedoeslaughterapparentlyaccomplishesthe__7__studiesdatingbacktothe1930’sindicatethatlaughter__8___musclesdecreasingmuscletoneforupto45minutesafterthelaughdiesdown Suchbodilyreactionmightconceivablyhelp_9__theeffectsofpsychologicalstress.Anywaytheactoflaughingprobablydoesproduceothertypesof___10___feedbackthatimproveanindividual’semotionalstate.__11____oneclassicaltheoryofemotionourfeelingsarepartiallyrooted____12___physicalreactions.Itwasarguedattheendofthe19thcenturythathumansdonotcry___13___theyaresadbuttheybecomesadwhenthetearsbegintoflow Althoughsadnessalso____14___tearsevidencesuggeststhatemotionscanflow__15___muscularresponses.Inanexperimentpublishedin1988socialpsychologistFritzStrackoftheUniversityofwürzburginGermanyaskedvolunteersto__16___apeneitherwiththeirteeth-therebycreatinganartificialsmile–orwiththeirlipswhichwouldproducean__17___expression.Thoseforcedtoexercisetheirenthusiasticallytofunnycatoonsthandidthosewhosemonthswerecontractedinafrown____19___thatexpressionsmayinfluenceemotionsratherthanjusttheotherwayaround__20__thephysicalactoflaughtercouldimprovemood
AncientGreekphilosopherAristotleviewedlaughterasabodilyexerciseprecioustohealthBut---__1___someclaimstothecontrarylaughingprobablyhaslittleinfluenceonphysicalfitnessLaughterdoes__2___short-termchangesinthefunctionoftheheartanditsbloodvessels___3_heartrateandoxygenconsumptionButbecausehardlaughterisdifficultto__4__agoodlaughisunlikelytohave__5___benefitsthewaysaywalkingorjoggingdoes __6__insteadofstrainingmusclestobuildthemasexercisedoeslaughterapparentlyaccomplishesthe__7__studiesdatingbacktothe1930’sindicatethatlaughter__8___musclesdecreasingmuscletoneforupto45minutesafterthelaughdiesdown Suchbodilyreactionmightconceivablyhelp_9__theeffectsofpsychologicalstress.Anywaytheactoflaughingprobablydoesproduceothertypesof___10___feedbackthatimproveanindividual’semotionalstate.__11____oneclassicaltheoryofemotionourfeelingsarepartiallyrooted____12___physicalreactions.Itwasarguedattheendofthe19thcenturythathumansdonotcry___13___theyaresadbuttheybecomesadwhenthetearsbegintoflow Althoughsadnessalso____14___tearsevidencesuggeststhatemotionscanflow__15___muscularresponses.Inanexperimentpublishedin1988socialpsychologistFritzStrackoftheUniversityofwürzburginGermanyaskedvolunteersto__16___apeneitherwiththeirteeth-therebycreatinganartificialsmile–orwiththeirlipswhichwouldproducean__17___expression.Thoseforcedtoexercisetheirenthusiasticallytofunnycatoonsthandidthosewhosemonthswerecontractedinafrown____19___thatexpressionsmayinfluenceemotionsratherthanjusttheotherwayaround__20__thephysicalactoflaughtercouldimprovemood
临访性心理
某主机的MAC地址为00-15-C5-C1-5E-28IP地址为10.2.128.100私有地址题47-a图是网络拓扑题47-b图是该主机进行Web请求的1个以太网数据帧前80个字节的十六进制及ASCII码内容 请参考图中的数据回答以下问题 1Web服务器的IP地址是什么该主机的默认网关的MAC地址是什么 2该主机在构造题47-b图的数据帧时使用什么协议确定目的MAC地址封装该协议请求报文的以太网帧的目的MAC地址是什么 3假设HTTP/1.1协议以持续的非流水线方式工作一次请求-响应时间为RTTrfc．html页面引用了5个JPEG小图像则从发出题47-b图中的Web请求开始到浏览器收到全部内容为止需要多少个RTT 4该帧所封装的IP分组经过路由器R转发时需修改IP分组头中的哪些字段 注以太网数据帧结构和IP分组头结构分别如题47-c图题47-d图所示
假定在一个8位字长的计算机中运行如下类C程序段 unsignedintx134 unsignedinty=246 intm=x intn=y unsignedintz1=x-y unsignedintz2=x+y intk1=m-n Intk2=m+n 若编译器编译时将8个8位寄存器R1～R8分别分配给变量xymnz1z2k1和k2请回答下列问题提示带符号整数用补码表示 1执行上述程序段后寄存器R1R5和R6的内容分别是什么用十六进制表示 2执行上述程序段后变量m和k1的值分别是多少用十进制表示 3上述程序段涉及带符号整数加/减无符号整数加/减运算这四种运算能否利用同一个加法器及辅助电路实现简述理由 4计算机内部如何判断带符号整数加/减运算的结果是否发生溢出上述程序段中哪些带符号整数运算语句的执行结果会发生溢出
Text2 WhenLiamMcGeedepartedaspresidentofBankofAmericainAugusthisexplanationwassurprisinglystraightup.RatherthancloakinghisexitintheusualvagueexcuseshecamerightoutandsaidhewasleavingtopursuemygoalofrunningacompanyBroadcastinghisambitionwasverymuchmydecisionMcGeesays.WithintwoweekshewastalkingforthefirsttimewiththeboardofHartfordFinancialServicesGroupwhichnamedhimCEOandchairmanonSeptember29. McGeesaysleavingwithoutapositionlinedupgavehimtimetoreflectonwhatkindofcompanyhewantedtorun.Italsosentaclearmessagetotheoutsideworldabouthisaspirations.AndMcGeeisn’talone.InrecentweekstheNo.2executivesatAvonandAmericanExpressquitwiththeexplanationthattheywerelookingforaCEOpost.Asboardsscrutinizesuccessionplansinresponsetoshareholderpressureexecutiveswhodon’tgetthenodalsomaywishtomoveon.Aturbulentbusinessenvironmentalsohasseniormanagerscautiousoflettingvaguepronouncementscloudtheirreputations Asthefirstsignsofrecoverybegintotakeholddeputychiefsmaybemorewillingtomakethejumpwithoutanet.InthethirdquarterCEOturnoverwasdown23%fromayearagoasnervousboardsstuckwiththeleaderstheyhadaccordingtoLiberumResearch.Astheeconomypicksupopportunitieswillaboundforaspiringleaders Thedecisiontoquitaseniorpositiontolookforabetteroneisunconventional.ForyearsexecutivesandheadhuntershaveadheredtotherulethatthemostattractiveCEOcandidatesaretheoneswhomustbepoached.SaysKorn/FerryseniorpartnerDennisCarey:Ican’tthinkofasinglesearchI’vedonewhereaboardhasnotinstructedmetolookatsittingCEOsfirst Thosewhojumpedwithoutajobhaven’talwayslandedintoppositionsquickly.EllenMarramquitaschiefofTropicanaadecadeagesayingshewantedtobeaCEO.ItwasayearbeforeshebecameheadofatinyInternet-basedcommoditiesexchange.RobertWillumstadleftCitigroupin2005withambitionstobeaCEO.Hefinallytookthatpostatamajorfinancialinstitutionthreeyearslater Manyrecruiterssaytheolddisgraceisfadingfortopperformers.Thefinancialcrisishasmadeitmoreacceptabletobebetweenjobsortoleaveabadone.Thetraditionalrulewasit’ssafertostaywhereyouarebutthat’sbeenfundamentallyinvertedsaysoneheadhunter.Thepeoplewho’vebeenhurttheworstarethosewho’vestayedtoolong Whichofthefollowingisthebesttitleforthetext
AncientGreekphilosopherAristotleviewedlaughterasabodilyexerciseprecioustohealthBut---__1___someclaimstothecontrarylaughingprobablyhaslittleinfluenceonphysicalfitnessLaughterdoes__2___short-termchangesinthefunctionoftheheartanditsbloodvessels___3_heartrateandoxygenconsumptionButbecausehardlaughterisdifficultto__4__agoodlaughisunlikelytohave__5___benefitsthewaysaywalkingorjoggingdoes __6__insteadofstrainingmusclestobuildthemasexercisedoeslaughterapparentlyaccomplishesthe__7__studiesdatingbacktothe1930’sindicatethatlaughter__8___musclesdecreasingmuscletoneforupto45minutesafterthelaughdiesdown Suchbodilyreactionmightconceivablyhelp_9__theeffectsofpsychologicalstress.Anywaytheactoflaughingprobablydoesproduceothertypesof___10___feedbackthatimproveanindividual’semotionalstate.__11____oneclassicaltheoryofemotionourfeelingsarepartiallyrooted____12___physicalreactions.Itwasarguedattheendofthe19thcenturythathumansdonotcry___13___theyaresadbuttheybecomesadwhenthetearsbegintoflow Althoughsadnessalso____14___tearsevidencesuggeststhatemotionscanflow__15___muscularresponses.Inanexperimentpublishedin1988socialpsychologistFritzStrackoftheUniversityofwürzburginGermanyaskedvolunteersto__16___apeneitherwiththeirteeth-therebycreatinganartificialsmile–orwiththeirlipswhichwouldproducean__17___expression.Thoseforcedtoexercisetheirenthusiasticallytofunnycatoonsthandidthosewhosemonthswerecontractedinafrown____19___thatexpressionsmayinfluenceemotionsratherthanjusttheotherwayaround__20__thephysicalactoflaughtercouldimprovemood
在编辑把关新闻环境等方面分析新闻失实举例说明
AncientGreekphilosopherAristotleviewedlaughterasabodilyexerciseprecioustohealthBut---__1___someclaimstothecontrarylaughingprobablyhaslittleinfluenceonphysicalfitnessLaughterdoes__2___short-termchangesinthefunctionoftheheartanditsbloodvessels___3_heartrateandoxygenconsumptionButbecausehardlaughterisdifficultto__4__agoodlaughisunlikelytohave__5___benefitsthewaysaywalkingorjoggingdoes __6__insteadofstrainingmusclestobuildthemasexercisedoeslaughterapparentlyaccomplishesthe__7__studiesdatingbacktothe1930’sindicatethatlaughter__8___musclesdecreasingmuscletoneforupto45minutesafterthelaughdiesdown Suchbodilyreactionmightconceivablyhelp_9__theeffectsofpsychologicalstress.Anywaytheactoflaughingprobablydoesproduceothertypesof___10___feedbackthatimproveanindividual’semotionalstate.__11____oneclassicaltheoryofemotionourfeelingsarepartiallyrooted____12___physicalreactions.Itwasarguedattheendofthe19thcenturythathumansdonotcry___13___theyaresadbuttheybecomesadwhenthetearsbegintoflow Althoughsadnessalso____14___tearsevidencesuggeststhatemotionscanflow__15___muscularresponses.Inanexperimentpublishedin1988socialpsychologistFritzStrackoftheUniversityofwürzburginGermanyaskedvolunteersto__16___apeneitherwiththeirteeth-therebycreatinganartificialsmile–orwiththeirlipswhichwouldproducean__17___expression.Thoseforcedtoexercisetheirenthusiasticallytofunnycatoonsthandidthosewhosemonthswerecontractedinafrown____19___thatexpressionsmayinfluenceemotionsratherthanjusttheotherwayaround__20__thephysicalactoflaughtercouldimprovemood
AncientGreekphilosopherAristotleviewedlaughterasabodilyexerciseprecioustohealthBut---__1___someclaimstothecontrarylaughingprobablyhaslittleinfluenceonphysicalfitnessLaughterdoes__2___short-termchangesinthefunctionoftheheartanditsbloodvessels___3_heartrateandoxygenconsumptionButbecausehardlaughterisdifficultto__4__agoodlaughisunlikelytohave__5___benefitsthewaysaywalkingorjoggingdoes __6__insteadofstrainingmusclestobuildthemasexercisedoeslaughterapparentlyaccomplishesthe__7__studiesdatingbacktothe1930’sindicatethatlaughter__8___musclesdecreasingmuscletoneforupto45minutesafterthelaughdiesdown Suchbodilyreactionmightconceivablyhelp_9__theeffectsofpsychologicalstress.Anywaytheactoflaughingprobablydoesproduceothertypesof___10___feedbackthatimproveanindividual’semotionalstate.__11____oneclassicaltheoryofemotionourfeelingsarepartiallyrooted____12___physicalreactions.Itwasarguedattheendofthe19thcenturythathumansdonotcry___13___theyaresadbuttheybecomesadwhenthetearsbegintoflow Althoughsadnessalso____14___tearsevidencesuggeststhatemotionscanflow__15___muscularresponses.Inanexperimentpublishedin1988socialpsychologistFritzStrackoftheUniversityofwürzburginGermanyaskedvolunteersto__16___apeneitherwiththeirteeth-therebycreatinganartificialsmile–orwiththeirlipswhichwouldproducean__17___expression.Thoseforcedtoexercisetheirenthusiasticallytofunnycatoonsthandidthosewhosemonthswerecontractedinafrown____19___thatexpressionsmayinfluenceemotionsratherthanjusttheotherwayaround__20__thephysicalactoflaughtercouldimprovemood
Text4 It’snosurprisethatJenniferSenior’sinsightfulprovocativemagazinecoverstoryIloveMyChildrenIHateMyLifeisarousingmuchchatter–nothinggetspeopletalkinglikethesuggestionthatchildrearingisanythinglessthanacompletelyfulfillinglife-enrichingexperience.RatherthanconcludingthatchildrenmakeparentseitherhappyormiserableSeniorsuggestsweneedtoredefinehappiness:insteadofthinkingofitassomethingthatcanbemeasuredbymoment-to-momentjoyweshouldconsiderbeinghappyasapast-tensecondition.Eventhoughtheday-to-dayexperienceofraisingkidscanbesoul-crushinglyhardSeniorwritesthattheverythingsthatinthemomentdampenourmoodscanlaterbesourcesofintensegratificationanddelight ThemagazinecovershowinganattractivemotherholdingacutebabyishardlytheonlyMadonna-and-childimageonnewsstandsthisweek.Therearealsostoriesaboutnewlyadoptive–andnewlysingle–momSandraBullockaswellastheusualJenniferAnistonispregnantnews.Practicallyeveryweekfeaturesatleastonecelebritymomormom-to-besmilingonthenewsstands Inasocietythatsopersistentlycelebratesprocreationisitanywonderthatadmittingyouregrethavingchildrenisequivalenttoadmittingyousupportkitten-killingItdoesn’tseemquitefairthentocomparetheregretsofparentstotheregretsofthechildren.Unhappyparentsrarelyareprovokedtowonderiftheyshouldn’thavehadkidsbutunhappychildlessfolksarebotheredwiththemessagethatchildrenarethesinglemostimportantthingintheworld:obviouslytheirmiserymustbeadirectresultofthegapingbaby-sizeholesintheirlives OfcoursetheimageofparenthoodthatcelebritymagazineslikeUsWeeklyandPeoplepresentishugelyunrealisticespeciallywhentheparentsaresinglemotherslikeBullock.Accordingtoseveralstudiesconcludingthatparentsarelesshappythanchildlesscouplessingleparentsaretheleasthappyofall.Noshockthereconsideringhowmuchworkitistoraiseakidwithoutapartnertoleanon;yettohearSandraandBritneytellitraisingakidontheirownread:withround-the-clockhelpisapieceofcake It’shardtoimaginethatmanypeoplearedumbenoughtowantchildrenjustbecauseReeseandAngelinamakeitlooksoglamorous:mostadultsunderstandthatababyisnotahaircut.Butit’sinterestingtowonderiftheimagesweseeeveryweekofstress-freehappiness-enhancingparenthoodaren’tinsomesmallsubconsciouswaycontributingtoourowndissatisfactionswiththeactualexperienceinthesamewaythatasmallpartofushopedgettingtheRachelmightmakeuslookjustalittlebitlikeJenniferAniston JenniferSeniorsuggestsinherarticlethatraisingachildcanbring
某银行提供1个服务窗口和10个供顾客等待的座位顾客到达银行时若有空座位则到取号机上领取一个号等待叫号取号机每次仅允许一位顾客使用当营业员空闲时通过叫号选取一位顾客并为其服务顾客和营业员的活动过程描述如下 cobegin { process顾客i { 从取号机获得一个号码 等待叫号 获得服务 } process营业员 { whileTRUE { 叫号 为顾客服务 } } }coend 请添加必要的信号量和PV或waitsignal操作实现上述过程中的互斥与同步要求写出完整的过程说明信号量的含义并赋初值
Text1 ThedecisionoftheNewYorkPhilharmonictohireAlanGilbertasitsnextmusicdirectorhasbeenthetalkoftheclassical-musicworldeversincethesuddenannouncementofhisappointmentin2009.Forthemostparttheresponsehasbeenfavorabletosaytheleast.Hooray!Atlast!wroteAnthonyTommasiniasober-sidedclassical-musiccritic OneofthereasonswhytheappointmentcameassuchasurprisehoweveristhatGilbertiscomparativelylittleknown.EvenTommasiniwhohadadvocatedGilbert’sappointmentintheTimescallshimanunpretentiousmusicianwithnoairoftheformidableconductorabouthimAsadescriptionofthenextmusicdirectorofanorchestrathathashithertobeenledbymusicianslikeGustavMahlerandPierreBoulezthatseemslikelytohavestruckatleastsomeTimesreadersasfaintpraise FormypartIhavenoideawhetherGilbertisagreatconductororevenagoodone.TobesureheperformsanimpressivevarietyofinterestingcompositionsbutitisnotnecessaryformetovisitAveryFisherHalloranywhereelsetohearinterestingorchestralmusic.AllIhavetodoistogotomyCDshelforbootupmycomputeranddownloadstillmorerecordedmusicfromiTunes Devotedconcertgoerswhoreplythatrecordingsarenosubstituteforliveperformancearemissingthepoint.Forthetimeattentionandmoneyoftheart-lovingpublicclassicalinstrumentalistsmustcompetenotonlywithoperahousesdancetroupestheatercompaniesandmuseumsbutalsowiththerecordedperformancesofthegreatclassicalmusiciansofthe20thcentury.Thererecordingsarecheapavailableeverywhereandveryoftenmuchhigherinartisticqualitythantoday’sliveperformances;moreovertheycanbeconsumedatatimeandplaceofthelistener’schoosing.Thewidespreadavailabilityofsuchrecordingshasthusbroughtaboutacrisisintheinstitutionofthetraditionalclassicalconcert Onepossibleresponseisforclassicalperformerstoprogramattractivenewmusicthatisnotyetavailableonrecord.Gilbert’sowninterestinnewmusichasbeenwidelynoted:AlexRossaclassical-musiccritichasdescribedhimasamanwhoiscapableofturningthePhilharmonicintoamarkedlydifferentmorevibrantorganizationButwhatwillbethenatureofthatdifferenceMerelyexpandingtheorchestra’srepertoirewillnotbeenough.IfGilbertandthePhilharmonicaretosucceedtheymustfirstchangetherelationshipbetweenAmerica’soldestorchestraandthenewaudienceithopstoattract TommasiniregardsGilbertasanartistwhois
AncientGreekphilosopherAristotleviewedlaughterasabodilyexerciseprecioustohealthBut---__1___someclaimstothecontrarylaughingprobablyhaslittleinfluenceonphysicalfitnessLaughterdoes__2___short-termchangesinthefunctionoftheheartanditsbloodvessels___3_heartrateandoxygenconsumptionButbecausehardlaughterisdifficultto__4__agoodlaughisunlikelytohave__5___benefitsthewaysaywalkingorjoggingdoes __6__insteadofstrainingmusclestobuildthemasexercisedoeslaughterapparentlyaccomplishesthe__7__studiesdatingbacktothe1930’sindicatethatlaughter__8___musclesdecreasingmuscletoneforupto45minutesafterthelaughdiesdown Suchbodilyreactionmightconceivablyhelp_9__theeffectsofpsychologicalstress.Anywaytheactoflaughingprobablydoesproduceothertypesof___10___feedbackthatimproveanindividual’semotionalstate.__11____oneclassicaltheoryofemotionourfeelingsarepartiallyrooted____12___physicalreactions.Itwasarguedattheendofthe19thcenturythathumansdonotcry___13___theyaresadbuttheybecomesadwhenthetearsbegintoflow Althoughsadnessalso____14___tearsevidencesuggeststhatemotionscanflow__15___muscularresponses.Inanexperimentpublishedin1988socialpsychologistFritzStrackoftheUniversityofwürzburginGermanyaskedvolunteersto__16___apeneitherwiththeirteeth-therebycreatinganartificialsmile–orwiththeirlipswhichwouldproducean__17___expression.Thoseforcedtoexercisetheirenthusiasticallytofunnycatoonsthandidthosewhosemonthswerecontractedinafrown____19___thatexpressionsmayinfluenceemotionsratherthanjusttheotherwayaround__20__thephysicalactoflaughtercouldimprovemood
WithitsthemethatMindisthemasterweavercreatingourinnercharacterandoutercircumstancesthebookAsaManThinkingbyJamesAllenisanin-depthexplorationofthecentralideaofself-helpwriting 46Allen’scontributionwastotakeanassumptionweallshare-thatbecausewearenotrobotswethereforecontrolourthoughts-andrevealitserroneousnature.Becausemostofusbelievethatmindisseparatefrommatterwethinkthatthoughtscanbehiddenandmadepowerless;thisallowsustothinkonewayandactanother.HoweverAllenbelievedthattheunconsciousmindgeneratesasmuchactionastheconsciousmindand47whilewemaybeabletosustaintheillusionofcontrolthroughtheconsciousmindaloneinrealitywearecontinuallyfacedwithaquestion:WhycannotImakemyselfdothisorachievethat SincedesireandwillaredamagedbythepresenceofthoughtsthatdonotaccordwithdesireAllenconcluded:WedonotattractwhatwewantbutwhatweareAchievementhappensbecauseyouasapersonembodytheexternalachievement;youdon’tgetsuccessbutbecomeit.Thereisnogapbetweenmindandmatter PartofthefameofAllen’sbookisitscontentionthatCircumstancesdonotmakeapersontheyrevealhim48Thisseemsajustificationforneglectofthoseinneedandarationalizationofexploitationofthesuperiorityofthoseatthetopandtheinferiorityofthoseatthebottom Thishoweverwouldbeaknee-jerkreactiontoasubtleargument.Eachsetofcircumstanceshoweverbadoffersauniqueopportunityforgrowth.Ifcircumstancesalwaysdeterminedthelifeandprospectsofpeoplethenhumanitywouldneverhaveprogressed.Infat49circumstancesseemtobedesignedtobringoutthebestinusandifwefeelthatwehavebeenwrongedthenweareunlikelytobeginaconsciousefforttoescapefromoursituation.Neverthelessasanybiographerknowsaperson’searlylifeanditsconditionsareoftenthegreatestgifttoanindividual ThesoberingaspectofAllen’sbookisthatwehavenooneelsetoblameforourpresentconditionexceptourselves.50Theupsideisthepossibilitiescontainedinknowingthateverythingisuptous;wherebeforewewereexpertsinthearrayoflimitationsnowwebecomeauthoritiesofwhatispossible whilewemaybeabletosustaintheillusionofcontrolthroughtheconsciousmindaloneinrealitywearecontinuallyfacedwithaquestion:WhycannotImakemyselfdothisorachievethat
Text2 WhenLiamMcGeedepartedaspresidentofBankofAmericainAugusthisexplanationwassurprisinglystraightup.RatherthancloakinghisexitintheusualvagueexcuseshecamerightoutandsaidhewasleavingtopursuemygoalofrunningacompanyBroadcastinghisambitionwasverymuchmydecisionMcGeesays.WithintwoweekshewastalkingforthefirsttimewiththeboardofHartfordFinancialServicesGroupwhichnamedhimCEOandchairmanonSeptember29. McGeesaysleavingwithoutapositionlinedupgavehimtimetoreflectonwhatkindofcompanyhewantedtorun.Italsosentaclearmessagetotheoutsideworldabouthisaspirations.AndMcGeeisn’talone.InrecentweekstheNo.2executivesatAvonandAmericanExpressquitwiththeexplanationthattheywerelookingforaCEOpost.Asboardsscrutinizesuccessionplansinresponsetoshareholderpressureexecutiveswhodon’tgetthenodalsomaywishtomoveon.Aturbulentbusinessenvironmentalsohasseniormanagerscautiousoflettingvaguepronouncementscloudtheirreputations Asthefirstsignsofrecoverybegintotakeholddeputychiefsmaybemorewillingtomakethejumpwithoutanet.InthethirdquarterCEOturnoverwasdown23%fromayearagoasnervousboardsstuckwiththeleaderstheyhadaccordingtoLiberumResearch.Astheeconomypicksupopportunitieswillaboundforaspiringleaders Thedecisiontoquitaseniorpositiontolookforabetteroneisunconventional.ForyearsexecutivesandheadhuntershaveadheredtotherulethatthemostattractiveCEOcandidatesaretheoneswhomustbepoached.SaysKorn/FerryseniorpartnerDennisCarey:Ican’tthinkofasinglesearchI’vedonewhereaboardhasnotinstructedmetolookatsittingCEOsfirst Thosewhojumpedwithoutajobhaven’talwayslandedintoppositionsquickly.EllenMarramquitaschiefofTropicanaadecadeagesayingshewantedtobeaCEO.ItwasayearbeforeshebecameheadofatinyInternet-basedcommoditiesexchange.RobertWillumstadleftCitigroupin2005withambitionstobeaCEO.Hefinallytookthatpostatamajorfinancialinstitutionthreeyearslater Manyrecruiterssaytheolddisgraceisfadingfortopperformers.Thefinancialcrisishasmadeitmoreacceptabletobebetweenjobsortoleaveabadone.Thetraditionalrulewasit’ssafertostaywhereyouarebutthat’sbeenfundamentallyinvertedsaysoneheadhunter.Thepeoplewho’vebeenhurttheworstarethosewho’vestayedtoolong ThewordpoachedLine3Paragraph4mostprobablymeans
Text2 WhenLiamMcGeedepartedaspresidentofBankofAmericainAugusthisexplanationwassurprisinglystraightup.RatherthancloakinghisexitintheusualvagueexcuseshecamerightoutandsaidhewasleavingtopursuemygoalofrunningacompanyBroadcastinghisambitionwasverymuchmydecisionMcGeesays.WithintwoweekshewastalkingforthefirsttimewiththeboardofHartfordFinancialServicesGroupwhichnamedhimCEOandchairmanonSeptember29. McGeesaysleavingwithoutapositionlinedupgavehimtimetoreflectonwhatkindofcompanyhewantedtorun.Italsosentaclearmessagetotheoutsideworldabouthisaspirations.AndMcGeeisn’talone.InrecentweekstheNo.2executivesatAvonandAmericanExpressquitwiththeexplanationthattheywerelookingforaCEOpost.Asboardsscrutinizesuccessionplansinresponsetoshareholderpressureexecutiveswhodon’tgetthenodalsomaywishtomoveon.Aturbulentbusinessenvironmentalsohasseniormanagerscautiousoflettingvaguepronouncementscloudtheirreputations Asthefirstsignsofrecoverybegintotakeholddeputychiefsmaybemorewillingtomakethejumpwithoutanet.InthethirdquarterCEOturnoverwasdown23%fromayearagoasnervousboardsstuckwiththeleaderstheyhadaccordingtoLiberumResearch.Astheeconomypicksupopportunitieswillaboundforaspiringleaders Thedecisiontoquitaseniorpositiontolookforabetteroneisunconventional.ForyearsexecutivesandheadhuntershaveadheredtotherulethatthemostattractiveCEOcandidatesaretheoneswhomustbepoached.SaysKorn/FerryseniorpartnerDennisCarey:Ican’tthinkofasinglesearchI’vedonewhereaboardhasnotinstructedmetolookatsittingCEOsfirst Thosewhojumpedwithoutajobhaven’talwayslandedintoppositionsquickly.EllenMarramquitaschiefofTropicanaadecadeagesayingshewantedtobeaCEO.ItwasayearbeforeshebecameheadofatinyInternet-basedcommoditiesexchange.RobertWillumstadleftCitigroupin2005withambitionstobeaCEO.Hefinallytookthatpostatamajorfinancialinstitutionthreeyearslater Manyrecruiterssaytheolddisgraceisfadingfortopperformers.Thefinancialcrisishasmadeitmoreacceptabletobebetweenjobsortoleaveabadone.Thetraditionalrulewasit’ssafertostaywhereyouarebutthat’sbeenfundamentallyinvertedsaysoneheadhunter.Thepeoplewho’vebeenhurttheworstarethosewho’vestayedtoolong WhenMcGeeannouncedhisdeparturehismannercanbestbedescribedasbeing
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Text3 Theroughguidetomarketingsuccessusedtobethatyougotwhatyoupaidfor.Nolonger.Whiletraditionalpaidmedia–suchastelevisioncommercialsandprintadvertisements–stillplayamajorrolecompaniestodaycanexploitmanyalternativeformsofmedia.Consumerspassionateaboutaproductmaycreateownedmediabysendinge-mailalertsaboutproductsandsalestocustomersregisteredwithitsWebsite.Thewayconsumersnowapproachthebroadrangeoffactorsbeyondconventionalpaidmedia Paidandownedmediaarecontrolledbymarketerspromotingtheirownproducts.Forearnedmediasuchmarketersactastheinitiatorforusers’responses.Butinsomecasesonemarketer’sownedmediabecomeanothermarketer’spaidmedia–forinstancewhenane-commerceretailersellsadspaceonitsWebsite.Wedefinesuchsoldmediaasownedmediawhosetrafficissostrongthatotherorganizationsplacetheircontentore-commerceengineswithinthatenvironment.Thistrendwhichwebelieveisstillinitsinfancyeffectivelybeganwithretailersandtravelproviderssuchasairlinesandhotelsandwillnodoubtgofurther.Johnson&JohnsonforexamplehascreatedBabyCenterastand-alonemediapropertythatpromotescomplementaryandevencompetitiveproducts.Besidesgeneratingincomethepresenceofothermarketersmakesthesiteseemobjectivegivescompaniesopportunitiestolearnvaluableinformationabouttheappealofothercompanies’marketingandmayhelpexpandusertrafficforallcompaniesconcerned Thesamedramatictechnologicalchangesthathaveprovidedmarketerswithmoreandmorediversecommunicationschoiceshavealsoincreasedtheriskthatpassionateconsumerswillvoicetheiropinionsinquickermorevisibleandmuchmoredamagingways.Suchhijackedmediaaretheoppositeofearnedmedia:anassetorcampaignbecomeshostagetoconsumersotherstakeholdersoractivistswhomakenegativeallegationsaboutabrandorproduct.Membersofsocialnetworksforinstancearelearningthattheycanhijackmediatoapplypressureonthebusinessesthatoriginallycreatedthem Ifthathappenspassionateconsumerswouldtrytopersuadeotherstoboycottproductsputtingthereputationofthetargetcompanyatrisk.Insuchacasethecompany’sresponsemaynotbesufficientlyquickorthoughtfulandthelearningcurvehasbeensteep.ToyotaMotorforexamplealleviatedsomeofthedamagefromitsrecallcrisisearlierthisyearwitharelativelyquickandwell-orchestratedsocial-mediaresponsecampaignwhichincludedeffortstoengagewithconsumersdirectlyonsitessuchasTwitterandthesocial-newssiteDigg ToyotaMotor’sexperienceiscitedasanexampleof
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