首页
试卷库
试题库
当前位置：
X题卡
>
所有题目
>
题目详情
信息的狂轰滥炸、信息意义的消解、文化的娱乐性包装，时常让受众掉入柯勒律治（英国著名作家、思想家）所说的“到处是水，却没有一滴水可以喝”的__大海，人们不知该游向何方。新闻媒体不仅应以其特有的视角和特定...
查看本题答案
包含此试题的试卷
邮件分拣员考试《单项选择题》真题及答案
点击查看
你可能感兴趣的试题
新闻语言传达的信息是否能被受众所理解和接受取决于语言运用哪方面
时效性
规范性
可读性
娱乐性
下面哪个不是属于大众媒介信息的特征.
新闻性
娱乐性
知识性
创新性
体育是具有健身性教育性文化性竞赛性娱乐性和社会性等多种属性其中最主要的属性是
教育性
健身性
娱乐性
社会性
网络广告的赋予了广告受众的主动性
交互性和娱乐性
交互性和跳转性
商业性和跳转性
现代性和跳转性
会分散和冲淡受众对重大问题注意力的传播内容是.
新闻性信息
娱乐性信息
消息性信息
维持性信息
电视提供了动态画面和缤纷的色彩使人们对信息的理解变得更生动形象和真实互联网具有传播同网全球同时受众主
①②③
②③④
①③④
①②④
健康信息是健康传播者传递的内容直接影响健康传播的效果健康信息的特点有
符合通俗易懂
科学性
娱乐性
针对性
指导性
目前手机短信已成为最迅捷最广泛最有效的信息传播方式之一作为新的传播媒介它的最大特点是①传播同网全球同
①②
②③
①④
③④
关于儿童商品的广告正确的是
诉求倾向于情感性信息
诉求倾向于娱乐性信息
画面应该活跃、快速、明亮
诱导常运用暗示和从众效应
下列属于广播广告特点的是
带有较强的娱乐性，易于为受众接受。
信息传播迅速，时效性强。
信息传播方便灵活，声情并茂。
信息受众广泛，覆盖面大。
制作简便，费用低廉。
以下属于对内容分析的一般性结论的有
是大量信息的全盘照搬
是大量信息经高度筛选的抽样
娱乐性信息分散人们注意力
娱乐性信息集中人们注意力
形式简单
热门试题
更多
根据下面内容回答176-180题 Thetraditionaldistinctionbetweenproductsthatsatisfyneedsandthosethatsatisfywantsisnolongeradequatetodescribeclassesofproducts．Intoday'sprosperoussocietiesthedistinctionhasbecomeblurredbecausesomanywantshavebeenturnedintoneeds．Awriterforinstancecanworkwithpaperandpencils．Thesearelegitimateneedsforthetask．Buttheworkcanbedonemorequicklyandefficientlywithawordprocessor．Thusacomputerissoonviewedasaneedratherthanawant. Inthefieldofmarketingconsumergoodsareclassedaccordingtothewayinwhichtheyarepurchased．Thetwomaincategoriesareconveniencegoodsandshoppinggoods．Twolessertypesarespecialtygoodsandunsoughtgoods．Itmustbeemphasizedthatallofthesetypesarebasedonthewayshoppersthinkaboutproductsnotonthenatureoftheproductsthemselves．Whatisre-gardedasaconvenienceiteminFrancewineforexamplemaybeaspecialtygoodintheUnitedStates. Peopledonotspendagreatdealoftimeshoppingforsuchconvenienceitemsasgroceriesnewspaperstoothpasterazorbladesaspirinandcandy．Thebuyingofconveniencegoodsmaybedoneroutinelyassomefamiliesbuygroceriesonceaweek．Suchregularlypurchaseditemsarecalledstaples．Sometimesconvenienceproductsareboughtonimpulse:someonehasasuddende-sireforanicecreamsundaeonahotday．Ortheymaybepurchasedasemergencyitems. Shoppinggoodsareitemsforwhichcustomerssearch．Theycomparepricesqualityandstylesandmayvisitanumberofstoresbeforemakingadecision．Buyinganautomobileisoftendonethisway．Shoppinggoodsfallintotwoclasses:thosethatareperceivedasbasicallythesameandthosethatareregardedasdifferent．Itemsthatarelookeduponasbasicallythesameincludesuchthingsashomeappliancestelevisionsetsandautomobiles．Havingdecidedonthemodel desiredthecustomerisprimarilyinterestedingettingtheitematthemostfavorableprice．Itemsregardedasinherentlydifferentincludeclothingfurnitureanddishes．Qualitystyleandfashionwilleithertakeprecedenceoverpriceortheywillnotmatteratall. Specialtygoodshavecharacteristicsthatimpelcustomerstomakespecialeffortstofindthem.Pricemaybenoconsiderationatall．Specialtygoodscanincludealmostanykindofproduct．Nor-mallyspecialtygoodshaveabrandnameorotherdistinguishingcharacteristics. Unsoughtgoodsareitemsaconsumerdoesnotnecessarilywantorneedormaynotevenknowabout．Promotionoradvertisingbringssuchgoodstotheconsumer'sattention．TheproductcouldbesomethingnewonthemarketastheSonyWalkmanoncewasoritmaybeafairlystandardser-vicesuchaslifeinsuranceforwhichmostpeoplewillusuallynotbothershopping. Theword"staples"Line3Para.3.mostprobablymeans
将以下8个句子重新排列组合排列组合最连贯的是①这其中以东南亚制造为代表携劳动力价格等竞争优势一些东南亚国家这几年没少从中国手里撬订单②尤其当你腹背受敌时眼观六路高接低挡就显得格外重要③这里面以美国的重振制造业为代表④一面是新兴经济体的挤⑤在扩生产增进口促就业等目标下高端制造业回流美国愈发普遍起来⑥另一面是欧美经济体的压⑦眼下中国制造就面临这样的情势⑧若把高手云集的世界制造业比作一方擂台那么谁想扬名四方便要有些真功夫才行
下列属于商业银行营业外支出的有
Hadthetown'sresidentsbeenallowedtovoteonthemeasureitsurely
ApplicationsfortheHamiltonSchoolofBusinessscholarshipmustbyJune1inordertobeconsidered.
我国商业银行最主要的收入来源是
中国传统文化中的内容体现了当今金人类的普遍价值观念极富现代意蕴这些内容既是民族的又是全人类的既是传统的又是现代的我们把这些内容用国际社会容易理解的形式对外传播比较容易得到认同从而有助于提升中华文化的国际影响力和亲和力提升我们国家在国际社会中的软实力同时这也有助于在全世界塑造我们国家的文明友好开放包容的形象这段话主要谈论的是
银行资本内部融资的主要来源是
根据下面内容回答171-175题 Everyproductonthemarkethasavarietyofcostsbuiltintoitbeforeitiseverputupforsaletoacustomer．Therearecostsofproductiontransportationstorageadvertisingandmore．Eachofthesecostsmustbringinsomeprofitateachstage:truckersmustprofitfromtransportingprod- uctsortheywouldnotbeinbusiness．Thuscostsalsoincludeseverallayersofprofits．Thesell-ingpriceofaproductmusttakeallofthesecostsandbuiltinprofitsintoconsideration．Thesell-ingpriceitselfconsistsofamarkupoverthetotalofallcostsanditisnormallybasedonaper-centageofthetotalcost. Themarkupmaybequitehigh90percentofcostoritmaybelow．Groceryitemsinasu-permarketusuallyhavealowmarkupwhileminkcoatshaveaveryhighone．Highmarkupshoweverdonotinthemselvesguaranteebigprofits．Profitscomefromturnover．Ifanitemhasa50percentmarkupanddoesnotsellthereisnoprofit．Butifacerealhasan8percentmarkupandsellsverywelltherearereasonableprofits. Whilemostpricingisbasedoncostfactorstherearesomeexceptions．Prestigepricingmeanssettingpricesartificiallyhighinordertoattractselectclientele．Suchpricingattemptstosuggestthatthequalityorstyleoftheproductisexceptionalorthattheitemcannotbefoundelsewhere.Storescanuseprestigepricingtoattractwealthyshoppers. Leaderpricingandbaitpricingaretheoppositesofprestigepricing．Leaderpricingmeanssettinglowpricesoncertainitemstogetpeopletocomeintothestores．Theproductssopricedarecalledlossleadersbecauselittleornoprofitcanbemadeonthem．Theprofitsaremadefromotherproductspeoplebuywhileinthestore．Baitpricingnowgenerallyconsideredillegalmeansset-tingartificiallylowpricestoattractcustomers．Thestorehoweverhasnointentionofsellinggoodsatthebaitprices．Thepointistogetpeopleintothestoreandpersuadethemoftheinferior-ityofthelowpriceditem．Thenahigherpriceditemispresentedasabetteralternative. Acommonretailtacticisoddpricedproducts．Forsomeproductsof$300thestorewillsetthepriceat$295or$299.95togivetheappearanceofalowerprice．Automobilesandotherhighpricedproductsareusuallypricedinthismanner．Forsomereason$7995hasmoreappealtoapotentialcarcustomerthan$8000. Bidpricingisaspecialkindofpricesetting．Itisoftenusedintheawardingofgovernmentcontracts．Severalcompaniesareaskedtosubmitbidsonajobandnormallythelowestbidderwins．Aschoolsystemmaywanttobuyalargenumberofcomputers．Severalcompaniesareaskedtosubmitpricesandtheschooldistrictwilldecideonthebestbidbasedaswellonconsiderationsofqualityandservice. Inthefirstparagraph"markup"mostprobablymeans
Ifyourcomputerexperienceanyproblemswithinthewarrantyperiodyoucantakeittoanauthorizedrepaircenterfreeofcharge.
Wewilllosealmosthalfofouraccumulatedpensionfundsifthemergeraccordingtothecurrentplan.
商业银行保持现金资产的目的有
根据下面内容回答171-175题 Everyproductonthemarkethasavarietyofcostsbuiltintoitbeforeitiseverputupforsaletoacustomer．Therearecostsofproductiontransportationstorageadvertisingandmore．Eachofthesecostsmustbringinsomeprofitateachstage:truckersmustprofitfromtransportingprod- uctsortheywouldnotbeinbusiness．Thuscostsalsoincludeseverallayersofprofits．Thesell-ingpriceofaproductmusttakeallofthesecostsandbuiltinprofitsintoconsideration．Thesell-ingpriceitselfconsistsofamarkupoverthetotalofallcostsanditisnormallybasedonaper-centageofthetotalcost. Themarkupmaybequitehigh90percentofcostoritmaybelow．Groceryitemsinasu-permarketusuallyhavealowmarkupwhileminkcoatshaveaveryhighone．Highmarkupshoweverdonotinthemselvesguaranteebigprofits．Profitscomefromturnover．Ifanitemhasa50percentmarkupanddoesnotsellthereisnoprofit．Butifacerealhasan8percentmarkupandsellsverywelltherearereasonableprofits. Whilemostpricingisbasedoncostfactorstherearesomeexceptions．Prestigepricingmeanssettingpricesartificiallyhighinordertoattractselectclientele．Suchpricingattemptstosuggestthatthequalityorstyleoftheproductisexceptionalorthattheitemcannotbefoundelsewhere.Storescanuseprestigepricingtoattractwealthyshoppers. Leaderpricingandbaitpricingaretheoppositesofprestigepricing．Leaderpricingmeanssettinglowpricesoncertainitemstogetpeopletocomeintothestores．Theproductssopricedarecalledlossleadersbecauselittleornoprofitcanbemadeonthem．Theprofitsaremadefromotherproductspeoplebuywhileinthestore．Baitpricingnowgenerallyconsideredillegalmeansset-tingartificiallylowpricestoattractcustomers．Thestorehoweverhasnointentionofsellinggoodsatthebaitprices．Thepointistogetpeopleintothestoreandpersuadethemoftheinferior-ityofthelowpriceditem．Thenahigherpriceditemispresentedasabetteralternative. Acommonretailtacticisoddpricedproducts．Forsomeproductsof$300thestorewillsetthepriceat$295or$299.95togivetheappearanceofalowerprice．Automobilesandotherhighpricedproductsareusuallypricedinthismanner．Forsomereason$7995hasmoreappealtoapotentialcarcustomerthan$8000. Bidpricingisaspecialkindofpricesetting．Itisoftenusedintheawardingofgovernmentcontracts．Severalcompaniesareaskedtosubmitbidsonajobandnormallythelowestbidderwins．Aschoolsystemmaywanttobuyalargenumberofcomputers．Severalcompaniesareaskedtosubmitpricesandtheschooldistrictwilldecideonthebestbidbasedaswellonconsiderationsofqualityandservice. Inadepartmentstorethepurposeofprestigepricing
1694年银行的成立标志着资本主义现代商业银行制度开始形成
中国建设银行的业务包括
是指客户在银行计算机网络和各种终端设备上自己动手办理以前由银行职员才能办理的一套银行业务
总体而言银行风险与预测有定量分析和定性分析两类手段
我国商业银行金融创新的主要方法包括引入新技术采用新方法开辟新市场构建新组织
什么是表外业务它有哪些特点
ConsumersappreciatethatRestonHomeAppliancesoffersafive-yearfullwarrantyonthisparticular
清代余云涣所撰与义府大堂联通俗易懂联日不要百姓半元钱原非异事但问一官两千石所造何功此联告诫官吏不拿百姓半文钱是起码的为官之德并非是什么特殊的事迹重要的是要问一问自己享受着国家的俸禄做出了什么政绩对这段话的准确概括是
依次填入下列各句括号内的词语与句意最贴切的一组是①大多数推销员在从事推销工作时对成交往往抱着侥幸的投机心理然而对一位营销技巧的专业推销员而言成交绝非偶然②客户对一些产品有购买意向对于产品的价格或者销售人员的介绍会提出一些问题或者
数字出版的版权保护机制不完善一直是出版产业发展中的显著问题如网络原创文学面临着未经授权使用他人作品网站和网站之间未经许可转发和盗用作品新媒体形式下如何界定侵权的法律标准等中国出版科学研究所所长郝振省认为建立统一的在线数字出版综合服务云出版平台使分散的碎片化的出版资源整合成整块的云对出版商和渠道商来说都是一件好事根据这段文字以下说法中正确的是
Ifyouhavenotreceivedofyourorderwithintwobusinessdayspleasecontact ourcustomerservicecenter.
根据下面内容回答176-180题 Thetraditionaldistinctionbetweenproductsthatsatisfyneedsandthosethatsatisfywantsisnolongeradequatetodescribeclassesofproducts．Intoday'sprosperoussocietiesthedistinctionhasbecomeblurredbecausesomanywantshavebeenturnedintoneeds．Awriterforinstancecanworkwithpaperandpencils．Thesearelegitimateneedsforthetask．Buttheworkcanbedonemorequicklyandefficientlywithawordprocessor．Thusacomputerissoonviewedasaneedratherthanawant. Inthefieldofmarketingconsumergoodsareclassedaccordingtothewayinwhichtheyarepurchased．Thetwomaincategoriesareconveniencegoodsandshoppinggoods．Twolessertypesarespecialtygoodsandunsoughtgoods．Itmustbeemphasizedthatallofthesetypesarebasedonthewayshoppersthinkaboutproductsnotonthenatureoftheproductsthemselves．Whatisre-gardedasaconvenienceiteminFrancewineforexamplemaybeaspecialtygoodintheUnitedStates. Peopledonotspendagreatdealoftimeshoppingforsuchconvenienceitemsasgroceriesnewspaperstoothpasterazorbladesaspirinandcandy．Thebuyingofconveniencegoodsmaybedoneroutinelyassomefamiliesbuygroceriesonceaweek．Suchregularlypurchaseditemsarecalledstaples．Sometimesconvenienceproductsareboughtonimpulse:someonehasasuddende-sireforanicecreamsundaeonahotday．Ortheymaybepurchasedasemergencyitems. Shoppinggoodsareitemsforwhichcustomerssearch．Theycomparepricesqualityandstylesandmayvisitanumberofstoresbeforemakingadecision．Buyinganautomobileisoftendonethisway．Shoppinggoodsfallintotwoclasses:thosethatareperceivedasbasicallythesameandthosethatareregardedasdifferent．Itemsthatarelookeduponasbasicallythesameincludesuchthingsashomeappliancestelevisionsetsandautomobiles．Havingdecidedonthemodel desiredthecustomerisprimarilyinterestedingettingtheitematthemostfavorableprice．Itemsregardedasinherentlydifferentincludeclothingfurnitureanddishes．Qualitystyleandfashionwilleithertakeprecedenceoverpriceortheywillnotmatteratall. Specialtygoodshavecharacteristicsthatimpelcustomerstomakespecialeffortstofindthem.Pricemaybenoconsiderationatall．Specialtygoodscanincludealmostanykindofproduct．Nor-mallyspecialtygoodshaveabrandnameorotherdistinguishingcharacteristics. Unsoughtgoodsareitemsaconsumerdoesnotnecessarilywantorneedormaynotevenknowabout．Promotionoradvertisingbringssuchgoodstotheconsumer'sattention．TheproductcouldbesomethingnewonthemarketastheSonyWalkmanoncewasoritmaybeafairlystandardser-vicesuchaslifeinsuranceforwhichmostpeoplewillusuallynotbothershopping. Unsoughtgoodsreferto
Ms.Richardsthestoremanagerofferedarefundtothedissatisfiedcustomerbecauseshecouldseethattheproductwasfaulty.
如何认识商业银行的外部组织形式
商业银行的经营目标有哪些它们之间存在什么关系
当市场利率上升时银行所持固定收入的金融工具的市场价值亦上升
根据下面内容回答171-175题 Everyproductonthemarkethasavarietyofcostsbuiltintoitbeforeitiseverputupforsaletoacustomer．Therearecostsofproductiontransportationstorageadvertisingandmore．Eachofthesecostsmustbringinsomeprofitateachstage:truckersmustprofitfromtransportingprod- uctsortheywouldnotbeinbusiness．Thuscostsalsoincludeseverallayersofprofits．Thesell-ingpriceofaproductmusttakeallofthesecostsandbuiltinprofitsintoconsideration．Thesell-ingpriceitselfconsistsofamarkupoverthetotalofallcostsanditisnormallybasedonaper-centageofthetotalcost. Themarkupmaybequitehigh90percentofcostoritmaybelow．Groceryitemsinasu-permarketusuallyhavealowmarkupwhileminkcoatshaveaveryhighone．Highmarkupshoweverdonotinthemselvesguaranteebigprofits．Profitscomefromturnover．Ifanitemhasa50percentmarkupanddoesnotsellthereisnoprofit．Butifacerealhasan8percentmarkupandsellsverywelltherearereasonableprofits. Whilemostpricingisbasedoncostfactorstherearesomeexceptions．Prestigepricingmeanssettingpricesartificiallyhighinordertoattractselectclientele．Suchpricingattemptstosuggestthatthequalityorstyleoftheproductisexceptionalorthattheitemcannotbefoundelsewhere.Storescanuseprestigepricingtoattractwealthyshoppers. Leaderpricingandbaitpricingaretheoppositesofprestigepricing．Leaderpricingmeanssettinglowpricesoncertainitemstogetpeopletocomeintothestores．Theproductssopricedarecalledlossleadersbecauselittleornoprofitcanbemadeonthem．Theprofitsaremadefromotherproductspeoplebuywhileinthestore．Baitpricingnowgenerallyconsideredillegalmeansset-tingartificiallylowpricestoattractcustomers．Thestorehoweverhasnointentionofsellinggoodsatthebaitprices．Thepointistogetpeopleintothestoreandpersuadethemoftheinferior-ityofthelowpriceditem．Thenahigherpriceditemispresentedasabetteralternative. Acommonretailtacticisoddpricedproducts．Forsomeproductsof$300thestorewillsetthepriceat$295or$299.95togivetheappearanceofalowerprice．Automobilesandotherhighpricedproductsareusuallypricedinthismanner．Forsomereason$7995hasmoreappealtoapotentialcarcustomerthan$8000. Bidpricingisaspecialkindofpricesetting．Itisoftenusedintheawardingofgovernmentcontracts．Severalcompaniesareaskedtosubmitbidsonajobandnormallythelowestbidderwins．Aschoolsystemmaywanttobuyalargenumberofcomputers．Severalcompaniesareaskedtosubmitpricesandtheschooldistrictwilldecideonthebestbidbasedaswellonconsiderationsofqualityandservice. Inabiddingtransaction
热门题库
更多
机要业务员考试
邮件转运员考试
邮政业务档案员
邮政投递员考试
商业银行招聘考试
国家银行招聘考试
银行招聘考试(面试部分)
银行招聘考试(综合知识)
事业单位招聘考试
铁塔公司选聘考试
供电公司招聘考试
广播电视报社招聘
中国移动招聘考试
行政处罚考试
公路路政执法考试
森林公安执法考试
湘公网安备 43130202000226号