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总分类账与明细分类账平行登记四要点中的“依据相同”是指( )。
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总分类账与明细分类账平行登记的四要点中的依据相同是指
总分类账要根据明细分类账进行登记
明细分类账要根据总分类账进行登记
根据同一会计凭证进行登记
由同一人员进行登记
总分类账户与明细分类账户平行登记四要点中的依据相同是指
总分类账要根据明细分类账进行登记
明细分类账要根据总分类账进行登记
根据同一会计凭证登记
由同一人员进行登记
总分类账户与明细分类账户平行登记四要点中的依据相同是指
总分类账要根据明细分类账进行登记
明细分类账要根据总分类账进行登记
根据同一会计凭证登记
由同一人员进行登记
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Thenationaltabletennisteam______hardtowinhonorforChinatheseyears.
Iftherewerenohungryproblemthepeopleoftheworld______amuchhappiertimeintheirdailylife.
Whenyouthinkofthetremendoustechnologicalprogresswehavemadeit’samazinghowlittlewehavedevelopedinotherrespects.WemayspeakcontemptuouslyofthepooroldRomansbecausetheyrelishedtheorgiesofslaughterthatwentonintheirarenas.Wemaydespisethembecausetheymistookthesegoings-onforentertainment.Wemayforgivethemcondescendinglybecausetheylived2000yearsagoandobviouslyknewnobetter.Butareourfeelingsofsuperiorityreallyjustified.AreweanylessbloodthirstyWhydoboxingmatchesforinstanceattractsuchuniversalinterestDon’tthespectatorswhoattendthemhopetheywillseesomeviolenceHumanbeingsremainasbloodthirstyasevertheywere.TheonlydifferencebetweenourselvesandtheRomansisthatwhiletheywerehonestenoughtoadmitthattheyenjoyedwatchinghungrylionstearingpeopleapartandeatingthemalivewefindallsortsofsophisticatedargumentstodefendsportswhichshouldhavebeenbannedlongago;sportswhicharequiteasbarbarousassaypublichangingsorbearbaiting.Itisreallyincrediblethatinthisdayandageweshouldstillallowhuntingorbull-fightingthatweshouldbepreparedtositbackandwatchtwomenbattereachothertopulpinaboxingringthatweshouldberelativelyunmovedbythesightofoneoranumberofracingcarscrashingandburstingintoflames.Letusnotdeceiveourselves.Anytalkofthesportingspiritissheerhypocrisy.Peopletakepartinviolentsportsbecauseofthehighrewardstheybring.Spectatorsarewillingtopayvastsumsofmoneytoseeviolence.Aworldheavy-weightchampionshipmatchforinstanceisfront-pagenews.Millionsofpeoplearedisappointedifabigfightisoverintworoundsinsteadoffifteen.Theyfeeldisappointmentbecausetheyhavebeendeprivedoftheexquisitepleasureofwitnessingprolongedtortureandviolence.WhyshouldwebanviolentsportsifpeopleenjoythemsomuchYoumaywellask.Theanswerissimpletheyareuncivilized.Forcenturiesmanhasbeentryingtoimprovehimselfspirituallyandemotionally—admittedlywithlittlesuccess.Butatleastwenolongertoleratethesightofmadmenbeingcoopedupincagesorpublicfloggingsofanyofthecountlessotherbarbaricpracticeswhichwerecommoninthepast.Prisonsarenolongerthegrimforbiddingplacestheyusedtobe.Socialwelfaresystemsareinoperationinmanypartsoftheworld.Bigeffortsarebeingmadetodistributewealthfairly.Thesechangeshavecomeaboutnotbecausehumanbeingshavesuddenlyandunaccountablyimprovedbutbecausepositivestepsweretakentochangethelaw.Thelawisthebiggestinstrumentofsocialchangethatwehaveanditmayexertgreatcivilizinginfluence.Ifwebanneddangerousandviolentsportswewouldbemovingonestepfurthertoimprovingmankind.Wewouldrecognizethatviolenceisdegradingandunworthyofhumanbeings.Themainideaofthispassageis______.
WhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein.It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway.Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Whatkindofpersondoesthewriterseemtobe
It’sbad______foramantosmokeinthepublicplaceswheresmokingisnotallowed.
______Mr.Smithiswillingtogivemoneytobegger.
WhenstocksofJadeCo.______publicsharesincreasedbymorethanfivepercent.
Itwasthesummerof1965.DeLucathen17visitedPeterBuckafamilyfriend.BuckaskedDeLucaabouthisplansforthefuture.I’mgoingtocollegebutIneedawaytopayforitDeLucarecallssaying.BucksaidYoushouldopenasandwichshop.Thatafternoontheyagreedtobepartners.Andtheysetagoal.toopen32storesintenyears.AfterdoingsomeresearchBuckwroteacheckfor$1000.DeLucarentedastorefront店面inConnecticutandwhentheycouldn’tcovertheirstart-upcostsBuckkickedinanother$1000.Butbusinessdidn’tgosmoothlyastheyexpected.DeLucasaysAftersixmonthsweweredoingpoorlybutwedidn’tknowhowbadlybecausewedidn’thaveanyfinancialcontrols.AllheandBuckknewwasthattheirsaleswerelowerthantheircosts.DeLucawasmanagingthestoreandgoingtotheUniversityofBridgeportatthesametime.BuckwasworkingathisdayjobasanuclearphysicistinNewYork.They’dmeetMondayeveningsandbrainstormideasforkeepingthebusinessrunning.Weconvincedourselvestoopenasecondstore.WefiguredwecouldtellthepublicWearesosuccessfulweareopeningasecondstore.Andtheydid-inthespringof1966.Stillitwasalotoflearningbytrialanderror.Butthepartnerslearn-as-you-goapproachturnedouttobetheirgreateststrength.EveryFridayDeLucawoulddrivearoundandhand-deliverthecheckstopaytheirsuppliers.Itprobablytookmetwoandahalfhoursanditwasn’tnecessarybutasaresultthesuppliersgottoknowmeverywellandthepersonalrelationshipsestablishedreallyhelpedoutDeLucasays.Andhavingagoalwasalsoimportant.Therearesomanyproblemsthatcangetyoudown.YoujusthavetokeepworkingtowardyourgoalDeLucaadds.DeLucaendedupfoundingSubwaySandwichthemultimillion-dollarrestaurantchain.WhichofthefollowingistrueofBuck
Itwasthesummerof1965.DeLucathen17visitedPeterBuckafamilyfriend.BuckaskedDeLucaabouthisplansforthefuture.I’mgoingtocollegebutIneedawaytopayforitDeLucarecallssaying.BucksaidYoushouldopenasandwichshop.Thatafternoontheyagreedtobepartners.Andtheysetagoal.toopen32storesintenyears.AfterdoingsomeresearchBuckwroteacheckfor$1000.DeLucarentedastorefront店面inConnecticutandwhentheycouldn’tcovertheirstart-upcostsBuckkickedinanother$1000.Butbusinessdidn’tgosmoothlyastheyexpected.DeLucasaysAftersixmonthsweweredoingpoorlybutwedidn’tknowhowbadlybecausewedidn’thaveanyfinancialcontrols.AllheandBuckknewwasthattheirsaleswerelowerthantheircosts.DeLucawasmanagingthestoreandgoingtotheUniversityofBridgeportatthesametime.BuckwasworkingathisdayjobasanuclearphysicistinNewYork.They’dmeetMondayeveningsandbrainstormideasforkeepingthebusinessrunning.Weconvincedourselvestoopenasecondstore.WefiguredwecouldtellthepublicWearesosuccessfulweareopeningasecondstore.Andtheydid-inthespringof1966.Stillitwasalotoflearningbytrialanderror.Butthepartnerslearn-as-you-goapproachturnedouttobetheirgreateststrength.EveryFridayDeLucawoulddrivearoundandhand-deliverthecheckstopaytheirsuppliers.Itprobablytookmetwoandahalfhoursanditwasn’tnecessarybutasaresultthesuppliersgottoknowmeverywellandthepersonalrelationshipsestablishedreallyhelpedoutDeLucasays.Andhavingagoalwasalsoimportant.Therearesomanyproblemsthatcangetyoudown.YoujusthavetokeepworkingtowardyourgoalDeLucaadds.DeLucaendedupfoundingSubwaySandwichthemultimillion-dollarrestaurantchain.Theydecidedtoopenasecondstorebecausethey______.
Fromthehealthpointofviewwearelivinginamarvelousage.Weareimmunizedfrombirthagainstmanyofthemostdangerousdiseases.Alargenumberofoncefatalillnessescannowbecuredbymoderndrugsandsurgery.Itisalmostcertainthatonedayremedieswillbefoundforthemoststubbornremainingdiseases.Theexpectationoflifehasincreasedenormously.Butthoughthepossibilityoflivingalongandhappylifeisgreaterthaneverbeforeeverydaywewitnesstheincredibleslaughterofmenwomenandchildrenontheroads.Manversusthemotorcar!Itisanever-endingbattlewhichmanislosing.Thousandsofpeopleovertheworldarekilledorhorriblykilledeachyearandwearequietlysittingbackandlettingithappen.Ithasbeenrightlysaidthatwhenamanissittingbehindasteeringwheelhiscarbecomestheextensionofhispersonality.Thereisnodoubtthatthemotorcaroftenbringsoutaman’sveryworstqualities.Peoplewhoarenormallyquietandpleasantmaybecomeunrecognizablewhentheyarebehindasteering-wheel.Theysweartheyareill-manneredandaggressivewillfulastwo-year-oldsandutterlyselfish.Alltheirhiddenfrustrationsdisappointmentsandjealousiesseemtobebroughttothesurfacebytheactofdriving.Thesurprisingthingisthatsocietysmilessobenignlyonthemotoristandseemstocondonehisbehaviour.Everythingisdoneforhisconvenience.Citiesareallowedtobecomealmostuninhabitablebecauseofheavytraffic;townsaremadeuglybyhugecarparks;thecountrysideisdesecratedbyroadnetworks;andthemassannualslaughterbecomesnothingmorethanastatistictobeconvenientlyforgotten.Itishightimeaworldcodewerecreatedtoreducethissenselesswasteofhumanlife.Withregardtodrivingthelawsofsomecountriesarenotoriouslylaxandeventhestrictestarenotstrictenough.Acodewhichwasuniversallyacceptedcouldonlyhaveadramaticallybeneficialeffectontheaccidentrate.Hereareafewexamplesofsomeofthethingsthatmightbedone.Thedrivingtestshouldbestandardizedandmadefarmoredifficultthanitis;allthedriversshouldbemadetotakeatesteverythreeyearsorso;theageatwhichyoungpeopleareallowedtodriveanyvehicleshouldberaisedtoatleast21;allvehiclesshouldbeputthroughstringentannualtestsforsafety.Eventhesmallestamountofalcoholinthebloodcanimpairaperson’sdrivingability.Presentdrinkinganddrivinglawswheretheyexistshouldbemademuchstricter.Maximumandminimumspeedlimitsshouldbeimposedonallroads.GovernmentsshouldlaydownsafetyspecificationsformanufacturersashasbeendoneintheUSA.Alladvertisingstressingpowerandperformanceshouldbebanned.Thesemeasuresmaysoundinordinatelyharsh.Butsurelynothingshouldbeconsideredassevereifitresultsinreducingtheannualtollofhumanlife.Afteralltheworldisforhumanbeingsnotmotorcars.Theattitudeoftheauthoris______.
Lilytogetherwithmyclassmatesliketoplaybasketballinthesparetime.
WhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein.It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway.Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Whatisthewriter’smainpurpose目的inwritingthistext
Everyboyandeverygirlknowsthateachdayandeachhourbringstheirduty.
Whenyouthinkofthetremendoustechnologicalprogresswehavemadeit’samazinghowlittlewehavedevelopedinotherrespects.WemayspeakcontemptuouslyofthepooroldRomansbecausetheyrelishedtheorgiesofslaughterthatwentonintheirarenas.Wemaydespisethembecausetheymistookthesegoings-onforentertainment.Wemayforgivethemcondescendinglybecausetheylived2000yearsagoandobviouslyknewnobetter.Butareourfeelingsofsuperiorityreallyjustified.AreweanylessbloodthirstyWhydoboxingmatchesforinstanceattractsuchuniversalinterestDon’tthespectatorswhoattendthemhopetheywillseesomeviolenceHumanbeingsremainasbloodthirstyasevertheywere.TheonlydifferencebetweenourselvesandtheRomansisthatwhiletheywerehonestenoughtoadmitthattheyenjoyedwatchinghungrylionstearingpeopleapartandeatingthemalivewefindallsortsofsophisticatedargumentstodefendsportswhichshouldhavebeenbannedlongago;sportswhicharequiteasbarbarousassaypublichangingsorbearbaiting.Itisreallyincrediblethatinthisdayandageweshouldstillallowhuntingorbull-fightingthatweshouldbepreparedtositbackandwatchtwomenbattereachothertopulpinaboxingringthatweshouldberelativelyunmovedbythesightofoneoranumberofracingcarscrashingandburstingintoflames.Letusnotdeceiveourselves.Anytalkofthesportingspiritissheerhypocrisy.Peopletakepartinviolentsportsbecauseofthehighrewardstheybring.Spectatorsarewillingtopayvastsumsofmoneytoseeviolence.Aworldheavy-weightchampionshipmatchforinstanceisfront-pagenews.Millionsofpeoplearedisappointedifabigfightisoverintworoundsinsteadoffifteen.Theyfeeldisappointmentbecausetheyhavebeendeprivedoftheexquisitepleasureofwitnessingprolongedtortureandviolence.WhyshouldwebanviolentsportsifpeopleenjoythemsomuchYoumaywellask.Theanswerissimpletheyareuncivilized.Forcenturiesmanhasbeentryingtoimprovehimselfspirituallyandemotionally—admittedlywithlittlesuccess.Butatleastwenolongertoleratethesightofmadmenbeingcoopedupincagesorpublicfloggingsofanyofthecountlessotherbarbaricpracticeswhichwerecommoninthepast.Prisonsarenolongerthegrimforbiddingplacestheyusedtobe.Socialwelfaresystemsareinoperationinmanypartsoftheworld.Bigeffortsarebeingmadetodistributewealthfairly.Thesechangeshavecomeaboutnotbecausehumanbeingshavesuddenlyandunaccountablyimprovedbutbecausepositivestepsweretakentochangethelaw.Thelawisthebiggestinstrumentofsocialchangethatwehaveanditmayexertgreatcivilizinginfluence.Ifwebanneddangerousandviolentsportswewouldbemovingonestepfurthertoimprovingmankind.Wewouldrecognizethatviolenceisdegradingandunworthyofhumanbeings.Itcanbeinferredfromthepassagethattheauthor’sopinionofnowadays’humanbeingsis______.
Howshouldoneinvestasumofmoneyintheseclaysofinflation通货膨胀Leftinabankitwillhardlykeepitsvaluehoweverhightheinterestrateis.OnlyabravemanoraveryrichonedarestobuyandsellontheStockMarket.Todayitseemsthatoneofthebestwaystoprotectyoursavingsandevenincreaseyourwealthistobuybeautifulobjectsfromthepast.HereIamgoingtooffersomeadviceoncollectingantiqueclockswhichIpersonallyconsiderareamongthemostinterestingofantiques.Isometimeswonderwhatabeingfromanotherplanetmightreportbackaboutourwayoflife.TheplanetEarthisruledbyamysteriouscreaturethatsitsorstandsinaroomandmakesastrangetickingsound.Ithasafacewithtwelveblackmarksandtwohands.Mencandonothingwithoutitspermissionanditfastensitsyoungroundpeople’swristssothateverywheremengotheyarestillunderitscontrol.ThiscreatureistherealmasterofEarthandmenareitsslaves.Whetherornotweareslavesoftimetodaydependsonourcultureandpersonalitybutitisbelievedthatmanyyearsagokingskeptspecialslavestotellthetime.Certainmenwereverycleveratmeasuringthetimeofdayaccordingtothebeatingoftheirownhearts.Theyweremadetostandinafixedplaceandeveryhourorsowouldshoutthetime.Soitseemsthatthefirstclockswerehumanbeings.Howevermenquicklyfoundmoreconvenientandreliablewaysoftellingthetime.Theylearnedtousetheshadowscastbythesun.Theymarkedthehoursoncandlesusedsandinhour-glassesandinventedwater-clocks.Indeedanyseriousstudentofantiquesshouldspendasmuchtimeaspossiblevisitingpalacesstatelyhomesandmuseumstoseesomeofthefinestexamplesofclocksfromthepast.Antiqueclockscouldbeveryexpensivebutoneofthejoysofcollectingclocksisthatitisstillpossibletofindquitecheaponesforyourownhome.AfterallifyouaregoingtoberuledbythetimewhynotinvestinairantiqueclockandperhapsmakeafutureprofitByquoting引用theremarkofabeingfromanotherplanettheauthorintendsto______.
Hardlyhadthethiefseenthepolicemanthanheranaway.
Foralimitedtimeonlythisexquisitecollector’sitemwillbeofferedatfortypercentoffoftheoriginal
Howshouldoneinvestasumofmoneyintheseclaysofinflation通货膨胀Leftinabankitwillhardlykeepitsvaluehoweverhightheinterestrateis.OnlyabravemanoraveryrichonedarestobuyandsellontheStockMarket.Todayitseemsthatoneofthebestwaystoprotectyoursavingsandevenincreaseyourwealthistobuybeautifulobjectsfromthepast.HereIamgoingtooffersomeadviceoncollectingantiqueclockswhichIpersonallyconsiderareamongthemostinterestingofantiques.Isometimeswonderwhatabeingfromanotherplanetmightreportbackaboutourwayoflife.TheplanetEarthisruledbyamysteriouscreaturethatsitsorstandsinaroomandmakesastrangetickingsound.Ithasafacewithtwelveblackmarksandtwohands.Mencandonothingwithoutitspermissionanditfastensitsyoungroundpeople’swristssothateverywheremengotheyarestillunderitscontrol.ThiscreatureistherealmasterofEarthandmenareitsslaves.Whetherornotweareslavesoftimetodaydependsonourcultureandpersonalitybutitisbelievedthatmanyyearsagokingskeptspecialslavestotellthetime.Certainmenwereverycleveratmeasuringthetimeofdayaccordingtothebeatingoftheirownhearts.Theyweremadetostandinafixedplaceandeveryhourorsowouldshoutthetime.Soitseemsthatthefirstclockswerehumanbeings.Howevermenquicklyfoundmoreconvenientandreliablewaysoftellingthetime.Theylearnedtousetheshadowscastbythesun.Theymarkedthehoursoncandlesusedsandinhour-glassesandinventedwater-clocks.Indeedanyseriousstudentofantiquesshouldspendasmuchtimeaspossiblevisitingpalacesstatelyhomesandmuseumstoseesomeofthefinestexamplesofclocksfromthepast.Antiqueclockscouldbeveryexpensivebutoneofthejoysofcollectingclocksisthatitisstillpossibletofindquitecheaponesforyourownhome.AfterallifyouaregoingtoberuledbythetimewhynotinvestinairantiqueclockandperhapsmakeafutureprofitTheunderlinedphrasestatelyhomesinParagraph4means______.
Fromthehealthpointofviewwearelivinginamarvelousage.Weareimmunizedfrombirthagainstmanyofthemostdangerousdiseases.Alargenumberofoncefatalillnessescannowbecuredbymoderndrugsandsurgery.Itisalmostcertainthatonedayremedieswillbefoundforthemoststubbornremainingdiseases.Theexpectationoflifehasincreasedenormously.Butthoughthepossibilityoflivingalongandhappylifeisgreaterthaneverbeforeeverydaywewitnesstheincredibleslaughterofmenwomenandchildrenontheroads.Manversusthemotorcar!Itisanever-endingbattlewhichmanislosing.Thousandsofpeopleovertheworldarekilledorhorriblykilledeachyearandwearequietlysittingbackandlettingithappen.Ithasbeenrightlysaidthatwhenamanissittingbehindasteeringwheelhiscarbecomestheextensionofhispersonality.Thereisnodoubtthatthemotorcaroftenbringsoutaman’sveryworstqualities.Peoplewhoarenormallyquietandpleasantmaybecomeunrecognizablewhentheyarebehindasteering-wheel.Theysweartheyareill-manneredandaggressivewillfulastwo-year-oldsandutterlyselfish.Alltheirhiddenfrustrationsdisappointmentsandjealousiesseemtobebroughttothesurfacebytheactofdriving.Thesurprisingthingisthatsocietysmilessobenignlyonthemotoristandseemstocondonehisbehaviour.Everythingisdoneforhisconvenience.Citiesareallowedtobecomealmostuninhabitablebecauseofheavytraffic;townsaremadeuglybyhugecarparks;thecountrysideisdesecratedbyroadnetworks;andthemassannualslaughterbecomesnothingmorethanastatistictobeconvenientlyforgotten.Itishightimeaworldcodewerecreatedtoreducethissenselesswasteofhumanlife.Withregardtodrivingthelawsofsomecountriesarenotoriouslylaxandeventhestrictestarenotstrictenough.Acodewhichwasuniversallyacceptedcouldonlyhaveadramaticallybeneficialeffectontheaccidentrate.Hereareafewexamplesofsomeofthethingsthatmightbedone.Thedrivingtestshouldbestandardizedandmadefarmoredifficultthanitis;allthedriversshouldbemadetotakeatesteverythreeyearsorso;theageatwhichyoungpeopleareallowedtodriveanyvehicleshouldberaisedtoatleast21;allvehiclesshouldbeputthroughstringentannualtestsforsafety.Eventhesmallestamountofalcoholinthebloodcanimpairaperson’sdrivingability.Presentdrinkinganddrivinglawswheretheyexistshouldbemademuchstricter.Maximumandminimumspeedlimitsshouldbeimposedonallroads.GovernmentsshouldlaydownsafetyspecificationsformanufacturersashasbeendoneintheUSA.Alladvertisingstressingpowerandperformanceshouldbebanned.Thesemeasuresmaysoundinordinatelyharsh.Butsurelynothingshouldbeconsideredassevereifitresultsinreducingtheannualtollofhumanlife.Afteralltheworldisforhumanbeingsnotmotorcars.Themainideaofthispassageisthat______.
Ithinkit’sthedriverratherthanthepassengerswho______fortheaccident.
______DoyouagreewithwhatIsaid--Icouldn’tagreewithyou______that’sreallyagoodidea.
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Their!criticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays....Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement.Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn’tforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Whydothecriticscriticizeadvertisers
Hereissomebodywhomyouwanttoseehim.
Fromthehealthpointofviewwearelivinginamarvelousage.Weareimmunizedfrombirthagainstmanyofthemostdangerousdiseases.Alargenumberofoncefatalillnessescannowbecuredbymoderndrugsandsurgery.Itisalmostcertainthatonedayremedieswillbefoundforthemoststubbornremainingdiseases.Theexpectationoflifehasincreasedenormously.Butthoughthepossibilityoflivingalongandhappylifeisgreaterthaneverbeforeeverydaywewitnesstheincredibleslaughterofmenwomenandchildrenontheroads.Manversusthemotorcar!Itisanever-endingbattlewhichmanislosing.Thousandsofpeopleovertheworldarekilledorhorriblykilledeachyearandwearequietlysittingbackandlettingithappen.Ithasbeenrightlysaidthatwhenamanissittingbehindasteeringwheelhiscarbecomestheextensionofhispersonality.Thereisnodoubtthatthemotorcaroftenbringsoutaman’sveryworstqualities.Peoplewhoarenormallyquietandpleasantmaybecomeunrecognizablewhentheyarebehindasteering-wheel.Theysweartheyareill-manneredandaggressivewillfulastwo-year-oldsandutterlyselfish.Alltheirhiddenfrustrationsdisappointmentsandjealousiesseemtobebroughttothesurfacebytheactofdriving.Thesurprisingthingisthatsocietysmilessobenignlyonthemotoristandseemstocondonehisbehaviour.Everythingisdoneforhisconvenience.Citiesareallowedtobecomealmostuninhabitablebecauseofheavytraffic;townsaremadeuglybyhugecarparks;thecountrysideisdesecratedbyroadnetworks;andthemassannualslaughterbecomesnothingmorethanastatistictobeconvenientlyforgotten.Itishightimeaworldcodewerecreatedtoreducethissenselesswasteofhumanlife.Withregardtodrivingthelawsofsomecountriesarenotoriouslylaxandeventhestrictestarenotstrictenough.Acodewhichwasuniversallyacceptedcouldonlyhaveadramaticallybeneficialeffectontheaccidentrate.Hereareafewexamplesofsomeofthethingsthatmightbedone.Thedrivingtestshouldbestandardizedandmadefarmoredifficultthanitis;allthedriversshouldbemadetotakeatesteverythreeyearsorso;theageatwhichyoungpeopleareallowedtodriveanyvehicleshouldberaisedtoatleast21;allvehiclesshouldbeputthroughstringentannualtestsforsafety.Eventhesmallestamountofalcoholinthebloodcanimpairaperson’sdrivingability.Presentdrinkinganddrivinglawswheretheyexistshouldbemademuchstricter.Maximumandminimumspeedlimitsshouldbeimposedonallroads.GovernmentsshouldlaydownsafetyspecificationsformanufacturersashasbeendoneintheUSA.Alladvertisingstressingpowerandperformanceshouldbebanned.Thesemeasuresmaysoundinordinatelyharsh.Butsurelynothingshouldbeconsideredassevereifitresultsinreducingtheannualtollofhumanlife.Afteralltheworldisforhumanbeingsnotmotorcars.Whydoestheauthorsaythathiscarbecomestheextensionofhispersonality
Whenyouthinkofthetremendoustechnologicalprogresswehavemadeit’samazinghowlittlewehavedevelopedinotherrespects.WemayspeakcontemptuouslyofthepooroldRomansbecausetheyrelishedtheorgiesofslaughterthatwentonintheirarenas.Wemaydespisethembecausetheymistookthesegoings-onforentertainment.Wemayforgivethemcondescendinglybecausetheylived2000yearsagoandobviouslyknewnobetter.Butareourfeelingsofsuperiorityreallyjustified.AreweanylessbloodthirstyWhydoboxingmatchesforinstanceattractsuchuniversalinterestDon’tthespectatorswhoattendthemhopetheywillseesomeviolenceHumanbeingsremainasbloodthirstyasevertheywere.TheonlydifferencebetweenourselvesandtheRomansisthatwhiletheywerehonestenoughtoadmitthattheyenjoyedwatchinghungrylionstearingpeopleapartandeatingthemalivewefindallsortsofsophisticatedargumentstodefendsportswhichshouldhavebeenbannedlongago;sportswhicharequiteasbarbarousassaypublichangingsorbearbaiting.Itisreallyincrediblethatinthisdayandageweshouldstillallowhuntingorbull-fightingthatweshouldbepreparedtositbackandwatchtwomenbattereachothertopulpinaboxingringthatweshouldberelativelyunmovedbythesightofoneoranumberofracingcarscrashingandburstingintoflames.Letusnotdeceiveourselves.Anytalkofthesportingspiritissheerhypocrisy.Peopletakepartinviolentsportsbecauseofthehighrewardstheybring.Spectatorsarewillingtopayvastsumsofmoneytoseeviolence.Aworldheavy-weightchampionshipmatchforinstanceisfront-pagenews.Millionsofpeoplearedisappointedifabigfightisoverintworoundsinsteadoffifteen.Theyfeeldisappointmentbecausetheyhavebeendeprivedoftheexquisitepleasureofwitnessingprolongedtortureandviolence.WhyshouldwebanviolentsportsifpeopleenjoythemsomuchYoumaywellask.Theanswerissimpletheyareuncivilized.Forcenturiesmanhasbeentryingtoimprovehimselfspirituallyandemotionally—admittedlywithlittlesuccess.Butatleastwenolongertoleratethesightofmadmenbeingcoopedupincagesorpublicfloggingsofanyofthecountlessotherbarbaricpracticeswhichwerecommoninthepast.Prisonsarenolongerthegrimforbiddingplacestheyusedtobe.Socialwelfaresystemsareinoperationinmanypartsoftheworld.Bigeffortsarebeingmadetodistributewealthfairly.Thesechangeshavecomeaboutnotbecausehumanbeingshavesuddenlyandunaccountablyimprovedbutbecausepositivestepsweretakentochangethelaw.Thelawisthebiggestinstrumentofsocialchangethatwehaveanditmayexertgreatcivilizinginfluence.Ifwebanneddangerousandviolentsportswewouldbemovingonestepfurthertoimprovingmankind.Wewouldrecognizethatviolenceisdegradingandunworthyofhumanbeings.Howmanydangeroussportsdoestheauthormentioninthispassage
Sportsandgamesareveryusefultocharacter-training.
Mostpeopleweredeepmovedbythisfilm.
DespitethedelayedreleaseoftheirdigitalvideorecordersVibrantElectronics’share______togrow.
WhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein.It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway.Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Howdoesthewriterfeelaboutthebusinesssheruns
Thebigsnowlastedfivedays.Peopletrappedinthestationwerebadlyin______offoodandwater.
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