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针对形形色色限制竞争的行为，更好地贯彻反垄断法，维护市场经济秩序，国务院将设立反垄断委员会。这说明（）。
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针对形形色色限制竞争的行为为更好地贯彻反垄断法维护市场经济秩序国务院设立了反垄断委员会这说明
国家机构积极履行宏观调控职能
国家机构的设置决定于国家性质
国家机构的设置决定了国家职能
国家职能是国家机构设置的依据
针对形形色色限制竞争的行为为了更好地贯彻反垄断法维护市场经济秩序国务院设立了反垄断委员会这说明
国家机构积极履行宏观调控职能
国家机构的设置决定于国家性质
国家机构的设置决定了国家职能
国家职能是国家机构设置的依据
针对形形色色限制竞争的行为更好地贯彻反垄断法维护市场经济秩序国务院设立反垄断委员会这说明______
国家机构积极履行宏观调控职能
国家机构的设置决定于国家性质
国家机构的设置决定了国家职能
国家职能是国家机构设置的依据
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Don’tallspeakatonce!______please.
E Atacertaintimeinourlivesweconsidereveryplaceasthepossiblesite地点forahouse.IhavethussearchedthecountrywithinadozenmilesofwhereIlive.InimaginationIhaveboughtallthefarmsoneafteranotherandIknewtheirprices. ThenearestthingthatIcametoactualownershipwaswhenIboughttheHollowellplace.Butbeforetheownercompletedthesalewithmehiswifechangedhermindandwishedtokeepitandheofferedmeadditionaldollarstoreturnthefarmtohim.HoweverIlethimkeeptheadditionaldollarsandsoldhimthefarmforjustwhatIhadgivenforit. TherealattractionsoftheHollowellfarmtomewereitspositionbeingabouttwomilesfromthevillagehalfamilefromthenearestneighborbounded相邻ononesidebytheriverandseparatedfromthehighwaybyawidefield.Thepoorconditionofthehouseandfencesshowedthatithadn’tbeenusedforsometime.IrememberedfrommyearliesttripuptheriverthatthehouseusedtobehiddenbehindaforestareaandIwasinahurrytobuyitbeforetheownerfinishedgettingoutsomerockscuttingdowntheappletreesandclearingawaysomeyoungtreeswhichhadgrownupinthefields.Iwantedtobuyitbeforehemadeanymoreofhisimprovements.ButitturnedoutasIhavesaid. Iwasnotreallytroubledbytheloss.IhadalwayshadagardenbutIdon’tthinkIwasreadyforalargefarm.Ibelievethataslongaspossibleitisbettertolivefreeanduncommitted不受约束的.Itmakesbutlittledifferencewhetheryouownafarmornot.WhydidtheauthordecidetobuytheHollowellplace
Don’tforgettheday______youwerereceivedintotheYouthLeague.
Thesegirlsdidn’tliketovisitChicagoandtheyhadtogo.
C Withonlyabout1000pandasleftintheworldChinaisdesperatelytryingtoclonetheanimalandsavetheendangeredspecies.That’samovesimilartowhataTexasA&MUniversityresearcherhasbeenundertakingforthepastfiveyearsinaprojectcalledNoah’sArk. Dr.DuaneKraemeraprofessorinTexasA&M’sCollegeofVeterinaryMedicineandapioneerinembryo胚胎transferworkandrelatedproceduressayshesalutestheChineseeffortandIwishthemallthebestsuccesspossible.It’saworthwhileprojectcertainlynotaneasyoneandit’sverymuchlikewhatwe’reattemptinghereatTexasA&M--tosaveanimalsfromextinction. Noah’sArkisaimedatcollectingeggsembryossemen精子andDNAofendangeredanimalsandstoringtheminliquidnitrogen.IfcertainspeciesshouldbecomeextinctKraemersaystherewouldbeenoughofthebasicbuildingblockstoreintroducethespeciesinthefuture. Itisestimatedthatasmanyas2000speciesofmammalsbirdsandreptileswillbecomeextinctoverthenext100years.ThepandanativeonlytoChinaisindangerofbecomingextinctinthenext25years. ThisweekChinesescientistssaidtheygrewanembryobyintroducingcellsfromadeadfemalepandaintotheeggcellsofaJapanesewhiterabbit.Theyarenowtryingtoimplanttheembryointoahostanimal. Theentireprocedurecouldtakefromthreetofiveyearstocomplete. ThenucleartransferofonespeciestoanotherisnoteasyandthelackofavailablepandaeggscouldbeamajorproblemKraemerbelieves.Theywillprobablyhavetodoseveralhundredtransferstoresultinonepregnancy.Ittakesalongtimeandit’sdifficultbutthiscouldbegroundbreakingscienceifitworks.TheyarecertainlynotputtinganylivepandasatrisksoitisworththeeffortaddsKraemerwhoisoneoftheleadersoftheMissyplicityProjectatTexasA&Mthefirsteverattemptatcloningadog. Theyaretryingtodosomethingthat’sneverbeendoneandthisisverysimilartoourworkinNoah’sArk.We’rebothtryingtosaveanimalsthatfaceextinction.Icertainlyapplaudtheireffortandthere’salotwecanlearnfromwhattheyareattemptingtodo.It’saresearchthatisverymuchneeded.WhatcouldbethemajorproblemincloningpandasaccordingtoProfessorKraemer
Thoughitwasraininghardbutthechildrenpracticedfootballontheplayground.
--Ishouldhavegonetoseethefilmwithyou.
A HowshouldoneinvestasumofmoneyinthesedaysofinflationLeftinabankitwillhardlykeepitsvaluehoweverhightheinterestrateis.OnlyabravemanoraveryrichonedarestobuyandsellontheStockMarket.Todayitseemsthatoneofthebestwaystoprotectyoursavingsandevenincreaseyourwealthistobuybeautifulobjectsfromthepast.HereIamgoingtooffersomeadviceoncollectingantiqueclockswhichIpersonallyconsiderareamongthemostinterestingofantiques. Isometimeswonderwhatabeingfromanotherplanetmightreportbackaboutourwayoflife.TheplanetEarthisruledbyamysteriouscreaturethatsitsorstandsinaroomandmakesastrangetickingsound.Ithasafacewithtwelveblackmarksandtwohands.Mencandonothingwithoutitspermissionanditfastensitsyoungroundpeople’swristssothateverywheremengotheyarestillunderitscontrol.ThiscreatureistherealmasterofEarthandmenareitsslaves. Whetherornotweareslavesoftimetodaydependsonourcultureandpersonalitybutitisbelievedthatmanyyearsagokingskeptspecialslavestotellthetime.Certainmenwereverycleveratmeasuringthetimeofdayaccordingtothebeatingoftheirownhearts.Theyweremadetostandinafixedplaceandeveryhourorsowouldshoutthetime.Soitseemsthatthefirstclockswerehumanbeings. Howevermenquicklyfoundmoreconvenientandreliablewaysoftellingthetime.Theylearnedtousetheshadowscastbythesun.Theymarkedthehoursoncandlesusedsandinhour-glassesandinventedwater-clocks.Indeedanyseriousstudentofantiquesshouldspendasmuchtimeaspossiblevisitingpalacesstatelyhomesandmuseumstoseesomeofthefinestexamplesofclocksfromthepast. Antiqueclockscouldbeveryexpensivebutoneofthejoysofcollectingclocksisthatitisstillpossibletofindquitecheaponesforyourownhome.AfterallifyouaregoingtoberuledbythetimewhynotinvestinairantiqueclockandperhapsmakeafutureprofitByquoting引用theremarkofabeingfromanotherplanettheauthorintendsto______.
CouldyoutellmesomethingwhatIhaven’tknown
F WhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein. It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway. Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Whatkindofpersondoesthewriterseemtobe
Therestandstwofactoriesontheriver.
B Ranch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld. Everyfamilyknewthenamesofitsfilmstars——CharlieChaplinGretaGarboBergmanandhundredsmore. ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates. ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm. WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld.Whichstatement说法istrue
Sincehewasbusysohedidn’tcome.
C Withonlyabout1000pandasleftintheworldChinaisdesperatelytryingtoclonetheanimalandsavetheendangeredspecies.That’samovesimilartowhataTexasA&MUniversityresearcherhasbeenundertakingforthepastfiveyearsinaprojectcalledNoah’sArk. Dr.DuaneKraemeraprofessorinTexasA&M’sCollegeofVeterinaryMedicineandapioneerinembryo胚胎transferworkandrelatedproceduressayshesalutestheChineseeffortandIwishthemallthebestsuccesspossible.It’saworthwhileprojectcertainlynotaneasyoneandit’sverymuchlikewhatwe’reattemptinghereatTexasA&M--tosaveanimalsfromextinction. Noah’sArkisaimedatcollectingeggsembryossemen精子andDNAofendangeredanimalsandstoringtheminliquidnitrogen.IfcertainspeciesshouldbecomeextinctKraemersaystherewouldbeenoughofthebasicbuildingblockstoreintroducethespeciesinthefuture. Itisestimatedthatasmanyas2000speciesofmammalsbirdsandreptileswillbecomeextinctoverthenext100years.ThepandanativeonlytoChinaisindangerofbecomingextinctinthenext25years. ThisweekChinesescientistssaidtheygrewanembryobyintroducingcellsfromadeadfemalepandaintotheeggcellsofaJapanesewhiterabbit.Theyarenowtryingtoimplanttheembryointoahostanimal. Theentireprocedurecouldtakefromthreetofiveyearstocomplete. ThenucleartransferofonespeciestoanotherisnoteasyandthelackofavailablepandaeggscouldbeamajorproblemKraemerbelieves.Theywillprobablyhavetodoseveralhundredtransferstoresultinonepregnancy.Ittakesalongtimeandit’sdifficultbutthiscouldbegroundbreakingscienceifitworks.TheyarecertainlynotputtinganylivepandasatrisksoitisworththeeffortaddsKraemerwhoisoneoftheleadersoftheMissyplicityProjectatTexasA&Mthefirsteverattemptatcloningadog. Theyaretryingtodosomethingthat’sneverbeendoneandthisisverysimilartoourworkinNoah’sArk.We’rebothtryingtosaveanimalsthatfaceextinction.Icertainlyapplaudtheireffortandthere’salotwecanlearnfromwhattheyareattemptingtodo.It’saresearchthatisverymuchneeded.HowlongwilltheChinesepandacloningprojecttakeaccordingtothepassage
D Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Their!criticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays.... Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement. Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities. Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice! Anotherthingwemustn’tforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Whatisthemainideaofthispassage
Hardlyhadthethiefseenthepolicemanthanheranaway.
B Ranch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld. Everyfamilyknewthenamesofitsfilmstars——CharlieChaplinGretaGarboBergmanandhundredsmore. ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates. ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm. WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld.Hollywoodusedtobea______.
F WhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein. It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway. Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Whatisthewriter’smainpurpose目的inwritingthistext
Theteachertoldusthattheearthranaroundthesun.
E Atacertaintimeinourlivesweconsidereveryplaceasthepossiblesite地点forahouse.IhavethussearchedthecountrywithinadozenmilesofwhereIlive.InimaginationIhaveboughtallthefarmsoneafteranotherandIknewtheirprices. ThenearestthingthatIcametoactualownershipwaswhenIboughttheHollowellplace.Butbeforetheownercompletedthesalewithmehiswifechangedhermindandwishedtokeepitandheofferedmeadditionaldollarstoreturnthefarmtohim.HoweverIlethimkeeptheadditionaldollarsandsoldhimthefarmforjustwhatIhadgivenforit. TherealattractionsoftheHollowellfarmtomewereitspositionbeingabouttwomilesfromthevillagehalfamilefromthenearestneighborbounded相邻ononesidebytheriverandseparatedfromthehighwaybyawidefield.Thepoorconditionofthehouseandfencesshowedthatithadn’tbeenusedforsometime.IrememberedfrommyearliesttripuptheriverthatthehouseusedtobehiddenbehindaforestareaandIwasinahurrytobuyitbeforetheownerfinishedgettingoutsomerockscuttingdowntheappletreesandclearingawaysomeyoungtreeswhichhadgrownupinthefields.Iwantedtobuyitbeforehemadeanymoreofhisimprovements.ButitturnedoutasIhavesaid. Iwasnotreallytroubledbytheloss.IhadalwayshadagardenbutIdon’tthinkIwasreadyforalargefarm.Ibelievethataslongaspossibleitisbettertolivefreeanduncommitted不受约束的.Itmakesbutlittledifferencewhetheryouownafarmornot.Theunderlinedwordsthelossinthelastparagraphreferto______.
B Ranch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld. Everyfamilyknewthenamesofitsfilmstars——CharlieChaplinGretaGarboBergmanandhundredsmore. ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates. ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm. WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld.Whowasnotmentioned提到asafilmstarinthepassage______.
A HowshouldoneinvestasumofmoneyinthesedaysofinflationLeftinabankitwillhardlykeepitsvaluehoweverhightheinterestrateis.OnlyabravemanoraveryrichonedarestobuyandsellontheStockMarket.Todayitseemsthatoneofthebestwaystoprotectyoursavingsandevenincreaseyourwealthistobuybeautifulobjectsfromthepast.HereIamgoingtooffersomeadviceoncollectingantiqueclockswhichIpersonallyconsiderareamongthemostinterestingofantiques. Isometimeswonderwhatabeingfromanotherplanetmightreportbackaboutourwayoflife.TheplanetEarthisruledbyamysteriouscreaturethatsitsorstandsinaroomandmakesastrangetickingsound.Ithasafacewithtwelveblackmarksandtwohands.Mencandonothingwithoutitspermissionanditfastensitsyoungroundpeople’swristssothateverywheremengotheyarestillunderitscontrol.ThiscreatureistherealmasterofEarthandmenareitsslaves. Whetherornotweareslavesoftimetodaydependsonourcultureandpersonalitybutitisbelievedthatmanyyearsagokingskeptspecialslavestotellthetime.Certainmenwereverycleveratmeasuringthetimeofdayaccordingtothebeatingoftheirownhearts.Theyweremadetostandinafixedplaceandeveryhourorsowouldshoutthetime.Soitseemsthatthefirstclockswerehumanbeings. Howevermenquicklyfoundmoreconvenientandreliablewaysoftellingthetime.Theylearnedtousetheshadowscastbythesun.Theymarkedthehoursoncandlesusedsandinhour-glassesandinventedwater-clocks.Indeedanyseriousstudentofantiquesshouldspendasmuchtimeaspossiblevisitingpalacesstatelyhomesandmuseumstoseesomeofthefinestexamplesofclocksfromthepast. Antiqueclockscouldbeveryexpensivebutoneofthejoysofcollectingclocksisthatitisstillpossibletofindquitecheaponesforyourownhome.AfterallifyouaregoingtoberuledbythetimewhynotinvestinairantiqueclockandperhapsmakeafutureprofitTheunderlinedphrasestatelyhomesinParagraph4means______.
Eatingbetterandeatinglesscouldbethe______notonlytoavoidingcancerbutalsotolivinglonger.
HetellsmethatheusedtolivinginParis.
Don’tdoanymoreworknowyoulooksotiring.
D Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Their!criticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays.... Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement. Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities. Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice! Anotherthingwemustn’tforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Whydothecriticscriticizeadvertisers
F WhenIopenedthefirstBodyShopin1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.TodaytheBodyShopisagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein. It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.IhavealwayswantedthepeoplewhoworkfortheBodyShoptofeelthesameway. Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toourfamilyandnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo.Howdoesthewriterfeelaboutthebusinesssheruns
Anyonemayborrowbooksanditcostnothingtoborrowthem.
Sportsandgamesareveryusefultocharacter-training.
D Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Their!criticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.It’siniquitoustheysaythatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays.... Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement. Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities. Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice! Anotherthingwemustn’tforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthehatchmatchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!Thepassageis______.
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