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通常不必要实行直接营销的产品是（）。
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邮政银行招聘考试《单项选择题》真题及答案
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通常不必要实行直接营销的产品是
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易腐烂的产品
标准化产品
通常不必要实行直接营销的产品是
顾客订制的产品
建筑材料
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Questions102-106refertothefollowingpassage. Risingwages--togetherwithcurrencyfluctuationsandhighfuelcosts--areeatingawaytheonce-formidable"Chinaprice"advantagepromptingthousandsoffactoryownerstofleethePearlRiverDelta.MuchhasbeenwrittenaboutthemorethandoublingofwagesattheShenzhenfactoryofFoxconntheworld'slargestelectronicscontractmanufacturerwhichproducesAppleiPhonesandiPadsandemploys920000peopleinChinaalone."Onecantalkaboutaworldpre-andpost-Foxconn"saysVictorFungchairmanofLi&Fungtheworld'sbiggestsourcingcompanyandasupplierofWal-Mart."Foxconnisasimportantasthat." Foxconn'swageincreasesareonlythemostdramatic.OuranalysissuggeststhatsinceFebruaryminimumwageshaveclimbedmorethan20percentin20Chineseregionsandupto30percentinsomeincludingSichuan.AtaGuangdongProvincefactorysupplyingHondawageshaverisenanastonishing47percent.Allthisisbadnewsforcompaniesoperatingintheworld'smanufacturinghubandchiefexecutivesshouldassumethatdouble-digitannualrises--ifnotonthescalewitnessedthisyear--areheretostay. Lookedatanotherwayhoweverwageinflationprovidescompanieswithaonce-in-a-generationopportunitytorethinkradicallythewaytheyapproachglobalproduction--andtheyshoulddososoonerratherthanlater. Whytheurgency?AfterallwagehikesinChinaarenothingnew.Since1990theyhaverisenbyanaverageof13percentayearinU.S.dollartermsand19percentannuallyinthepastfiveyears. Therearetwobigreasonsandthesituationisdifferentnow.Thefirsthastodowithproductivity.Overthepast20yearsproductivityincreaseshavebroadlymatchedwageincreasenegatingtheirimpact.Thepayrisescamefromaverylowbasesowhileaveragewagesgrew19percentayearfrom2005to2010thisamountedtoonly~260amonthperemployeeasumthatcouldbeoffsetbymoreefficientproductionorswitchingtocheapersourceszfpartsandmaterials. Iflaborcostscontinuehowevertoincreaseat19percentayearforanotherfiveyearsmonthlywageswouldgrew~623permonthaccordingtoBCGestimates.Suchanincreasewouldripplethroughtheeconomyintheformofhigherpricesforcomponentsbusinessservicescargo-handlingandofficestaff. Thesecondreasonrelatestosocietalchange.Untilnowithasbeeneasytolureaseeminglyunlimitednumberofyounglow-wageworkerstotherichercoastalregionsandhousethemcheaplyindormitoriesuntiltheysavedenoughtoreturnhometotheirfamiliesintheinteriorprovinces.Inthefuturethoughyoungworkerswillbehardertorecruit.Thisispartlybecausetherewillbefew-erofthem:Largelybecauseofthecountry'sone-childpolicythenumberofChineseaged15to29willstartdecliningin2011.MoreoverwithlivingstandardsrisingacrossChinafeweroftoday'sruralyouthwillwanttogotocoastalregionstotoilfor60hoursaweekonanassemblylineandliveinacrampeddormitory. SowhatcanCEOsdointhisfast-changingenvironment?Aninstinctivereactionistosearchforcheaperlaborelsewhere.Butthisisshort-sightedandwouldprovide--atbest--ashort-termfix.AnotheroptionistostayinChinaandtrytosqueezeoutgreaterproductivitygains. Accordingtoparagraph1and2wecansummarizethat.
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Questions102-106refertothefollowingpassage. Risingwages--togetherwithcurrencyfluctuationsandhighfuelcosts--areeatingawaytheonce-formidableChinapriceadvantagepromptingthousandsoffactoryownerstofleethePearlRiverDelta.MuchhasbeenwrittenaboutthemorethandoublingofwagesattheShenzhenfactoryofFoxconntheworld'slargestelectronicscontractmanufacturerwhichproducesAppleiPhonesandiPadsandemploys920000peopleinChinaalone.Onecantalkaboutaworldpre-andpost-FoxconnsaysVictorFungchairmanofLi&Fungtheworld'sbiggestsourcingcompanyandasupplierofWal-Mart.Foxconnisasimportantasthat. Foxconn'swageincreasesareonlythemostdramatic.OuranalysissuggeststhatsinceFebruaryminimumwageshaveclimbedmorethan20percentin20Chineseregionsandupto30percentinsomeincludingSichuan.AtaGuangdongProvincefactorysupplyingHondawageshaverisenanastonishing47percent.Allthisisbadnewsforcompaniesoperatingintheworld'smanufacturinghubandchiefexecutivesshouldassumethatdouble-digitannualrises--ifnotonthescalewitnessedthisyear--areheretostay. Lookedatanotherwayhoweverwageinflationprovidescompanieswithaonce-in-a-generationopportunitytorethinkradicallythewaytheyapproachglobalproduction--andtheyshoulddososoonerratherthanlater. Whytheurgency?AfterallwagehikesinChinaarenothingnew.Since1990theyhaverisenbyanaverageof13percentayearinU.S.dollartermsand19percentannuallyinthepastfiveyears. Therearetwobigreasonsandthesituationisdifferentnow.Thefirsthastodowithproductivity.Overthepast20yearsproductivityincreaseshavebroadlymatchedwageincreasenegatingtheirimpact.Thepayrisescamefromaverylowbasesowhileaveragewagesgrew19percentayearfrom2005to2010thisamountedtoonly~260amonthperemployeeasumthatcouldbeoffsetbymoreefficientproductionorswitchingtocheapersourceszfpartsandmaterials. Iflaborcostscontinuehowevertoincreaseat19percentayearforanotherfiveyearsmonthlywageswouldgrew~623permonthaccordingtoBCGestimates.Suchanincreasewouldripplethroughtheeconomyintheformofhigherpricesforcomponentsbusinessservicescargo-handlingandofficestaff. Thesecondreasonrelatestosocietalchange.Untilnowithasbeeneasytolureaseeminglyunlimitednumberofyounglow-wageworkerstotherichercoastalregionsandhousethemcheaplyindormitoriesuntiltheysavedenoughtoreturnhometotheirfamiliesintheinteriorprovinces.Inthefuturethoughyoungworkerswillbehardertorecruit.Thisispartlybecausetherewillbefew-erofthem:Largelybecauseofthecountry'sone-childpolicythenumberofChineseaged15to29willstartdecliningin2011.MoreoverwithlivingstandardsrisingacrossChinafeweroftoday'sruralyouthwillwanttogotocoastalregionstotoilfor60hoursaweekonanassemblylineandliveinacrampeddormitory. SowhatcanCEOsdointhisfast-changingenvironment?Aninstinctivereactionistosearchforcheaperlaborelsewhere.Butthisisshort-sightedandwouldprovide--atbest--ashort-termfix.AnotheroptionistostayinChinaandtrytosqueezeoutgreaterproductivitygains. Thereasonswhyyoungworkerwillbehardertorecruitexclude
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