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D Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Their!criticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround."It’siniquitous"theysay"thatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...". Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement. Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities. Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice! Anotherthingwemustn’tforgetisthe"smallads."whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthe"hatchmatchanddispatch"columnbutbyfarthemostfascinatingsectionisthepersonalor"agony"column.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis! Whatisthemainideaofthispassage
E Atacertaintimeinourlivesweconsidereveryplaceasthepossiblesite地点forahouse.IhavethussearchedthecountrywithinadozenmilesofwhereIlive.InimaginationIhaveboughtallthefarmsoneafteranotherandIknewtheirprices. ThenearestthingthatIcametoactualownershipwaswhenIboughttheHollowellplace.Butbeforetheownercompletedthesalewithmehiswifechangedhermindandwishedtokeepitandheofferedmeadditionaldollarstoreturnthefarmtohim.HoweverIlethimkeeptheadditionaldollarsandsoldhimthefarmforjustwhatIhadgivenforit. TherealattractionsoftheHollowellfarmtomewereitspositionbeingabouttwomilesfromthevillagehalfamilefromthenearestneighborbounded相邻ononesidebytheriverandseparatedfromthehighwaybyawidefield.Thepoorconditionofthehouseandfencesshowedthatithadn’tbeenusedforsometime.IrememberedfrommyearliesttripuptheriverthatthehouseusedtobehiddenbehindaforestareaandIwasinahurrytobuyitbeforetheownerfinishedgettingoutsomerockscuttingdowntheappletreesandclearingawaysomeyoungtreeswhichhadgrownupinthefields.Iwantedtobuyitbeforehemadeanymoreofhisimprovements.ButitturnedoutasIhavesaid. Iwasnotreallytroubledbytheloss.IhadalwayshadagardenbutIdon’tthinkIwasreadyforalargefarm.Ibelievethataslongaspossibleitisbettertolivefreeanduncommitted不受约束的.Itmakesbutlittledifferencewhetheryouownafarmornot. Theunderlinedwordsthelossinthelastparagraphreferto.
Sincehewasbusysohedidn'tcome.
HetellsmethatheusedtolivinginParis.
Theteachertoldusthattheearthranaroundthesun.
G Thepolicefiredteargasandarrestedmorethan5000passivelyresistingprotestorsFridayinanattempttobreakupthelargestantinucleardemonstrationeverstagedintheUnitedStates.Morethan135000demonstratorsconfrontedthepoliceontheconstructionsiteofa1000-megawattnuclearpowerplantscheduledtoprovidepowertomostofSouthernNewHampshire.Organizersofthehugedemonstrationsaidthattheprotestwascontinuingdespitethepoliceactions.Moredemonstratorswerearrivingtokeepupthepressureonstateauthoritiestocanceltheproject.Thedemonstratorhadchargedthattheprojectwasunsafeinthedenselypopulatedareawouldcreatethermalpollutioninthebayandhadnoacceptablemeansfordisposingofitsradioactivewasters.Thedemonstrationswouldgoonuntilthejailsandthecourtsweresooverloadedthatthestatejudicialsystemwouldcollapse. GovernorStanforthThumperinsistedthattherewouldbenoreconsiderationofthepowerprojectandnodelayinitsconstructionsetforcompletioninthreeyears."Thisprojectwillbeginontimeandthepeopleofthisstatewillbegintoreceiveitsbenefitsonschedule.Thosewhobreakthelawinmisguidedattemptstosabotagetheprojectwillbedealtwithaccordingtothelaw"hesaid.Andthepolicecalledinreinforcementsfromalloverthestatetohandlethedisturbances. TheprotestsbeganbeforedawnFridaywhenseveralthousanddemonstratorsbrokethroughthepolicelinesaroundthecordoned-offconstructionsite.Theycarriedplacardsthatread"NoNukesisGoodNukes""SunpowerNotNuclearPower"and"StopPrivateProf-itsfromPublicPeril."Theydefiedpoliceordertomovefromthearea.Teargascanistersfiredbythepolicefailedtodislodgetheprotestorswhohadbeenpreparedwiththeirowngasmasksorfacecloths.Finallythegas-maskedandhelmetedpolicechargedintothecrowdtodragoffthedemonstratorsonebyone.Theprotestorsdidnotresistthepolicebutrefusedtowalkawayundertheirownpower.Thosearrestedwouldbechargedwithunlawfulassemblytrespassinganddisturbingthepeace. Whohadgasmasks
Don'tdoanymoreworknowyoulooksotiring.
Soyouhavetoleave.Howniceitifyouabitlonger.
Anyonemayborrowbooksanditcostnothingtoborrowthem.
Therestandstwofactoriesontheriver.
D Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Their!criticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround."It’siniquitous"theysay"thatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...". Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement. Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities. Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice! Anotherthingwemustn’tforgetisthe"smallads."whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthe"hatchmatchanddispatch"columnbutbyfarthemostfascinatingsectionisthepersonalor"agony"column.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis! Whydothecriticscriticizeadvertisers
C Withonlyabout1000pandasleftintheworldChinaisdesperatelytryingtoclonetheanimalandsavetheendangeredspecies.That’samovesimilartowhataTexasA&MUniversityresearcherhasbeenundertakingforthepastfiveyearsinaprojectcalled"Noah’sArk". Dr.DuaneKraemeraprofessorinTexasA&M’sCollegeofVeterinaryMedicineandapioneerinembryo胚胎transferworkandrelatedproceduressayshesalutestheChineseeffortand"Iwishthemallthebestsuccesspossible.It’saworthwhileprojectcertainlynotaneasyoneandit’sverymuchlikewhatwe’reattemptinghereatTexasA&M--tosaveanimalsfromextinction." Noah’sArkisaimedatcollectingeggsembryossemen精子andDNAofendangeredanimalsandstoringtheminliquidnitrogen.IfcertainspeciesshouldbecomeextinctKraemersaystherewouldbeenoughofthebasicbuildingblockstoreintroducethespeciesinthefuture. Itisestimatedthatasmanyas2000speciesofmammalsbirdsandreptileswillbecomeextinctoverthenext100years.ThepandanativeonlytoChinaisindangerofbecomingextinctinthenext25years. ThisweekChinesescientistssaidtheygrewanembryobyintroducingcellsfromadeadfemalepandaintotheeggcellsofaJapanesewhiterabbit.Theyarenowtryingtoimplanttheembryointoahostanimal. Theentireprocedurecouldtakefromthreetofiveyearstocomplete. "Thenucleartransferofonespeciestoanotherisnoteasyandthelackofavailablepandaeggscouldbeamajorproblem"Kraemerbelieves."Theywillprobablyhavetodoseveralhundredtransferstoresultinonepregnancy.Ittakesalongtimeandit’sdifficultbutthiscouldbegroundbreakingscienceifitworks.Theyarecertainlynotputtinganylivepandasatrisksoitisworththeeffort"addsKraemerwhoisoneoftheleadersoftheMissyplicityProjectatTexasA&Mthefirsteverattemptatcloningadog. "Theyaretryingtodosomethingthat’sneverbeendoneandthisisverysimilartoourworkinNoah’sArk.We’rebothtryingtosaveanimalsthatfaceextinction.Icertainlyapplaudtheireffortandthere’salotwecanlearnfromwhattheyareattemptingtodo.It’saresearchthatisverymuchneeded./ HowlongwilltheChinesepandacloningprojecttakeaccordingtothepassage
B Ranch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld. Everyfamilyknewthenamesofitsfilmstars——CharlieChaplinGretaGarboBergmanandhundredsmore. ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates. ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm. WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld. Hollywoodusedtobea.
Ithinkit'stimethatshemakesuphermind.
A HowshouldoneinvestasumofmoneyinthesedaysofinflationLeftinabankitwillhardlykeepitsvaluehoweverhightheinterestrateis.OnlyabravemanoraveryrichonedarestobuyandsellontheStockMarket.Todayitseemsthatoneofthebestwaystoprotectyoursavingsandevenincreaseyourwealthistobuybeautifulobjectsfromthepast.HereIamgoingtooffersomeadviceoncollectingantiqueclockswhichIpersonallyconsiderareamongthemostinterestingofantiques. Isometimeswonderwhatabeingfromanotherplanetmightreportbackaboutourwayoflife."TheplanetEarthisruledbyamysteriouscreaturethatsitsorstandsinaroomandmakesastrangetickingsound.Ithasafacewithtwelveblackmarksandtwohands.Mencandonothingwithoutitspermissionanditfastensitsyoungroundpeople’swristssothateverywheremengotheyarestillunderitscontrol.ThiscreatureistherealmasterofEarthandmenareitsslaves." Whetherornotweareslavesoftimetodaydependsonourcultureandpersonalitybutitisbelievedthatmanyyearsagokingskeptspecialslavestotellthetime.Certainmenwereverycleveratmeasuringthetimeofdayaccordingtothebeatingoftheirownhearts.Theyweremadetostandinafixedplaceandeveryhourorsowouldshoutthetime.Soitseemsthatthefirstclockswerehumanbeings. Howevermenquicklyfoundmoreconvenientandreliablewaysoftellingthetime.Theylearnedtousetheshadowscastbythesun.Theymarkedthehoursoncandlesusedsandinhour-glassesandinventedwater-clocks.Indeedanyseriousstudentofantiquesshouldspendasmuchtimeaspossiblevisitingpalacesstatelyhomesandmuseumstoseesomeofthefinestexamplesofclocksfromthepast. Antiqueclockscouldbeveryexpensivebutoneofthejoysofcollectingclocksisthatitisstillpossibletofindquitecheaponesforyourownhome.Afterallifyouaregoingtoberuledbythetimewhynotinvestinairantiqueclockandperhapsmakeafutureprofit Theunderlinedphrase"statelyhomes"inParagraph4means.
F WhenIopenedthefirst"BodyShop"in1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.Todaythe"BodyShop"isagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein. It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.Ihavealwayswantedthepeoplewhoworkforthe"BodyShop"tofeelthesameway. Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toour"family"andnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo. Whatkindofpersondoesthewriterseemtobe
D Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Their!criticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround."It’siniquitous"theysay"thatthisentirelyunproductiveindustryifwecancallitthatshouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterallit’stheconsumerwhopays...". Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceoftheoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachineitismorethanlikelyyouwouldobtaindetailsregardingperformancepriceetcfromanadvertisement. Lotsofpeoplepretendthattheyneverreadadvertisementsbutthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenaretoo!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerfulwittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities. Wemustnotforgeteitherthatadvertisingmakesapositivecontributiontoourpockets.Newspaperscommercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaperorcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice! Anotherthingwemustn’tforgetisthe"smallads."whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstanceyoucanfindajobbuyorsellahouseannounceabirthmarriageordeathinwhatusedtobecalledthe"hatchmatchanddispatch"columnbutbyfarthemostfascinatingsectionisthepersonalor"agony"column.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis! Thepassageis.
B Ranch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld. Everyfamilyknewthenamesofitsfilmstars——CharlieChaplinGretaGarboBergmanandhundredsmore. ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates. ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm. WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld. Whichstatement说法istrue
Sportsandgamesareveryusefultocharacter-training.
B Ranch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginningofthe20thcenturytherewasabigfarmcalledHollywood.Fromthe1910’stothe1950’sHollywoodwasthefilmcenteroftheworld. Everyfamilyknewthenamesofitsfilmstars——CharlieChaplinGretaGarboBergmanandhundredsmore. ThereasonwhypeoplewenttoHollywoodtomakefilmswasthesun.AtfirstpeoplemadefilmsinNewYorkontheeastcoastoftheUnitedStates. ButthentheyheardaboutLosAngeleswherethereare350daysofthesuneveryyear.Astheymadeallthefilmsbysunlightthewestcoastwasamuchbetterplacetowork.AlsonearHollywoodyoucanfindmountainsandseaanddesert.Theydidnothavetotravelfartomakeanykindoffilm. WhenTVbecamepopularHollywoodstartedmakingfilmsfortelevision.Theninthe1970’stheydiscoveredpeoplestillwenttothecinematoseebigexpensivefilms.NowadaystheyarestillmakingfilmsinHollywoodandpeopleseethemallovertheworld. Whowasnotmentioned提到asafilmstarinthepassage.
C Withonlyabout1000pandasleftintheworldChinaisdesperatelytryingtoclonetheanimalandsavetheendangeredspecies.That’samovesimilartowhataTexasA&MUniversityresearcherhasbeenundertakingforthepastfiveyearsinaprojectcalled"Noah’sArk". Dr.DuaneKraemeraprofessorinTexasA&M’sCollegeofVeterinaryMedicineandapioneerinembryo胚胎transferworkandrelatedproceduressayshesalutestheChineseeffortand"Iwishthemallthebestsuccesspossible.It’saworthwhileprojectcertainlynotaneasyoneandit’sverymuchlikewhatwe’reattemptinghereatTexasA&M--tosaveanimalsfromextinction." Noah’sArkisaimedatcollectingeggsembryossemen精子andDNAofendangeredanimalsandstoringtheminliquidnitrogen.IfcertainspeciesshouldbecomeextinctKraemersaystherewouldbeenoughofthebasicbuildingblockstoreintroducethespeciesinthefuture. Itisestimatedthatasmanyas2000speciesofmammalsbirdsandreptileswillbecomeextinctoverthenext100years.ThepandanativeonlytoChinaisindangerofbecomingextinctinthenext25years. ThisweekChinesescientistssaidtheygrewanembryobyintroducingcellsfromadeadfemalepandaintotheeggcellsofaJapanesewhiterabbit.Theyarenowtryingtoimplanttheembryointoahostanimal. Theentireprocedurecouldtakefromthreetofiveyearstocomplete. "Thenucleartransferofonespeciestoanotherisnoteasyandthelackofavailablepandaeggscouldbeamajorproblem"Kraemerbelieves."Theywillprobablyhavetodoseveralhundredtransferstoresultinonepregnancy.Ittakesalongtimeandit’sdifficultbutthiscouldbegroundbreakingscienceifitworks.Theyarecertainlynotputtinganylivepandasatrisksoitisworththeeffort"addsKraemerwhoisoneoftheleadersoftheMissyplicityProjectatTexasA&Mthefirsteverattemptatcloningadog. "Theyaretryingtodosomethingthat’sneverbeendoneandthisisverysimilartoourworkinNoah’sArk.We’rebothtryingtosaveanimalsthatfaceextinction.Icertainlyapplaudtheireffortandthere’salotwecanlearnfromwhattheyareattemptingtodo.It’saresearchthatisverymuchneeded./ WhatcouldbethemajorproblemincloningpandasaccordingtoProfessorKraemer
F WhenIopenedthefirst"BodyShop"in1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.Todaythe"BodyShop"isagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein. It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.Ihavealwayswantedthepeoplewhoworkforthe"BodyShop"tofeelthesameway. Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toour"family"andnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo. Howdoesthewriterfeelaboutthebusinesssheruns
--haveyoubeeninGuilin --Threeweeks.
A HowshouldoneinvestasumofmoneyinthesedaysofinflationLeftinabankitwillhardlykeepitsvaluehoweverhightheinterestrateis.OnlyabravemanoraveryrichonedarestobuyandsellontheStockMarket.Todayitseemsthatoneofthebestwaystoprotectyoursavingsandevenincreaseyourwealthistobuybeautifulobjectsfromthepast.HereIamgoingtooffersomeadviceoncollectingantiqueclockswhichIpersonallyconsiderareamongthemostinterestingofantiques. Isometimeswonderwhatabeingfromanotherplanetmightreportbackaboutourwayoflife."TheplanetEarthisruledbyamysteriouscreaturethatsitsorstandsinaroomandmakesastrangetickingsound.Ithasafacewithtwelveblackmarksandtwohands.Mencandonothingwithoutitspermissionanditfastensitsyoungroundpeople’swristssothateverywheremengotheyarestillunderitscontrol.ThiscreatureistherealmasterofEarthandmenareitsslaves." Whetherornotweareslavesoftimetodaydependsonourcultureandpersonalitybutitisbelievedthatmanyyearsagokingskeptspecialslavestotellthetime.Certainmenwereverycleveratmeasuringthetimeofdayaccordingtothebeatingoftheirownhearts.Theyweremadetostandinafixedplaceandeveryhourorsowouldshoutthetime.Soitseemsthatthefirstclockswerehumanbeings. Howevermenquicklyfoundmoreconvenientandreliablewaysoftellingthetime.Theylearnedtousetheshadowscastbythesun.Theymarkedthehoursoncandlesusedsandinhour-glassesandinventedwater-clocks.Indeedanyseriousstudentofantiquesshouldspendasmuchtimeaspossiblevisitingpalacesstatelyhomesandmuseumstoseesomeofthefinestexamplesofclocksfromthepast. Antiqueclockscouldbeveryexpensivebutoneofthejoysofcollectingclocksisthatitisstillpossibletofindquitecheaponesforyourownhome.Afterallifyouaregoingtoberuledbythetimewhynotinvestinairantiqueclockandperhapsmakeafutureprofit Byquoting引用theremarkofabeingfromanotherplanettheauthorintendsto.
Thesegirlsdidn'tliketovisitChicagoandtheyhadtogo.
Thoughitwasraininghardbutthechildrenpracticedfootballontheplayground.
E Atacertaintimeinourlivesweconsidereveryplaceasthepossiblesite地点forahouse.IhavethussearchedthecountrywithinadozenmilesofwhereIlive.InimaginationIhaveboughtallthefarmsoneafteranotherandIknewtheirprices. ThenearestthingthatIcametoactualownershipwaswhenIboughttheHollowellplace.Butbeforetheownercompletedthesalewithmehiswifechangedhermindandwishedtokeepitandheofferedmeadditionaldollarstoreturnthefarmtohim.HoweverIlethimkeeptheadditionaldollarsandsoldhimthefarmforjustwhatIhadgivenforit. TherealattractionsoftheHollowellfarmtomewereitspositionbeingabouttwomilesfromthevillagehalfamilefromthenearestneighborbounded相邻ononesidebytheriverandseparatedfromthehighwaybyawidefield.Thepoorconditionofthehouseandfencesshowedthatithadn’tbeenusedforsometime.IrememberedfrommyearliesttripuptheriverthatthehouseusedtobehiddenbehindaforestareaandIwasinahurrytobuyitbeforetheownerfinishedgettingoutsomerockscuttingdowntheappletreesandclearingawaysomeyoungtreeswhichhadgrownupinthefields.Iwantedtobuyitbeforehemadeanymoreofhisimprovements.ButitturnedoutasIhavesaid. Iwasnotreallytroubledbytheloss.IhadalwayshadagardenbutIdon’tthinkIwasreadyforalargefarm.Ibelievethataslongaspossibleitisbettertolivefreeanduncommitted不受约束的.Itmakesbutlittledifferencewhetheryouownafarmornot. WhydidtheauthordecidetobuytheHollowellplace
F WhenIopenedthefirst"BodyShop"in1976whatIwantedtodowastoearn挣enoughmoneytofeedmychildren.Todaythe"BodyShop"isagreatcompanygrowingfastallaroundtheworld.IntheyearssincewebeganIhavelearnedalot.MuchofwhatIhavelearnedwillbefoundinthisbookbecauseIbelievethatweasacompanyhavesomethingworthsayingabouthowtorunasuccessfulbusinesswithoutgivingupwhatyoureallybelievein. It’snotanordinarybusinessbook.Itisnotjustaboutmylifeeither.Themessageisthattosucceedinbusinessyouhavetobedifferent.Businesscanbefunandcanberunwithloveanddogood.InbusinessasinlifeIneedtoenjoymyselftohaveafeelingofmyfamilyandtofeelexcitedbysomethingunusual.Ihavealwayswantedthepeoplewhoworkforthe"BodyShop"tofeelthesameway. Nowthisbooksendstheseideasoutintotheworldandmakesthempublic.I’dliketothinktherearenolimits界限toour"family"andnolimitstowhatcanbedone.Ifindthatanexcitingthought.Ihopeyoudotoo. Whatisthewriter’smainpurpose目的inwritingthistext
G Thepolicefiredteargasandarrestedmorethan5000passivelyresistingprotestorsFridayinanattempttobreakupthelargestantinucleardemonstrationeverstagedintheUnitedStates.Morethan135000demonstratorsconfrontedthepoliceontheconstructionsiteofa1000-megawattnuclearpowerplantscheduledtoprovidepowertomostofSouthernNewHampshire.Organizersofthehugedemonstrationsaidthattheprotestwascontinuingdespitethepoliceactions.Moredemonstratorswerearrivingtokeepupthepressureonstateauthoritiestocanceltheproject.Thedemonstratorhadchargedthattheprojectwasunsafeinthedenselypopulatedareawouldcreatethermalpollutioninthebayandhadnoacceptablemeansfordisposingofitsradioactivewasters.Thedemonstrationswouldgoonuntilthejailsandthecourtsweresooverloadedthatthestatejudicialsystemwouldcollapse. GovernorStanforthThumperinsistedthattherewouldbenoreconsiderationofthepowerprojectandnodelayinitsconstructionsetforcompletioninthreeyears."Thisprojectwillbeginontimeandthepeopleofthisstatewillbegintoreceiveitsbenefitsonschedule.Thosewhobreakthelawinmisguidedattemptstosabotagetheprojectwillbedealtwithaccordingtothelaw"hesaid.Andthepolicecalledinreinforcementsfromalloverthestatetohandlethedisturbances. TheprotestsbeganbeforedawnFridaywhenseveralthousanddemonstratorsbrokethroughthepolicelinesaroundthecordoned-offconstructionsite.Theycarriedplacardsthatread"NoNukesisGoodNukes""SunpowerNotNuclearPower"and"StopPrivateProf-itsfromPublicPeril."Theydefiedpoliceordertomovefromthearea.Teargascanistersfiredbythepolicefailedtodislodgetheprotestorswhohadbeenpreparedwiththeirowngasmasksorfacecloths.Finallythegas-maskedandhelmetedpolicechargedintothecrowdtodragoffthedemonstratorsonebyone.Theprotestorsdidnotresistthepolicebutrefusedtowalkawayundertheirownpower.Thosearrestedwouldbechargedwithunlawfulassemblytrespassinganddisturbingthepeace. Withwhomwerethejailsandcourtsoverloaded
UptonownothingBetty.Iwanttoknowthereasonhehasn'twrittentome.
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