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Everybodylovesafatpayrise.Yetpleasureatyourowncanvanishifyoulearnthatacolleaguehasbeengivenabiggerone.Indeedifhehasareputationforslackingyoumightevenbeoutraged.Suchbehaviourisregardedasalltoohumanwiththeunderlyingassumptionthatotheranimalswouldnotbecapableofthisfinelydevelopedsenseofgrievance.ButastudybySarahBrosnanandFransdeWaalofEmoryUniversityinAtlantaGeorgiawhichhasjustbeenpublishedinNaturesuggeststhatitisalltoomonkeyaswell. Theresearchersstudiedthebehaviouroffemalebrowncapuchinmonkeys.Theylookcute.Theyaregood-naturedco-operativecreaturesandtheysharetheirfoodreadily.Aboveallliketheirfemalehumancounterpartstheytendtopaymuchcloserattentiontothevalueofgoodsandservicesthanmales. SuchcharacteristicsmakethemperfectcandidatesforDr.Brosnan’’sandDr.deWaal’’sstudy.Theresearchersspenttwoyearsteachingtheirmonkeystoexchangetokensforfood.Normallythemonkeyswerehappyenoughtoexchangepiecesofrockforslicesofcucumber.Howeverwhentwomonkeyswereplacedinseparatebutadjoiningchamberssothateachcouldobservewhattheotherwasgettinginreturnforitsrocktheirbehaviourbecamemarkedlydifferent. Intheworldofcapuchinsgrapesareluxurygoodsandmuchpreferabletocucumbers.Sowhenonemonkeywashandedagrapeinexchangeforhertokenthesecondwasreluctanttohandhersoverforamerepieceofcucumber.Andifonereceivedagrapewithouthavingtoprovidehertokeninexchangeatalltheothereithertossedherowntokenattheresearcheroroutofthechamberorrefusedtoacceptthesliceofcucumber.Indeedthemerepresenceofagrapeintheotherchamberwithoutanactualmonkeytoeatitwasenoughtoinduceresentmentinafemalecapuchin. Theresearcherssuggestthatcapuchinmonkeyslikehumansareguidedbysocialemotions.Inthewildtheyareaco-operativegroup-livingspecies.Suchco-operationislikelytobestableonlywheneachanimalfeelsitisnotbeingcheated.Feelingsofrighteousndignationitseemsarenotthepreserveofpeoplealone.Refusingalesserrewardcompletelymakesthesefeelingsabundantlycleartoothermembersofthegroup.Howeverwhethersuchasenseoffairnessevolvedindependentlyincapuchinsandhumansorwhetheritstemsfromthecommonancestorthatthespecieshad35millionyearsagoisasyetanunansweredquestion. Whatcanweinferfromthelastparagraph
Everybodylovesafatpayrise.Yetpleasureatyourowncanvanishifyoulearnthatacolleaguehasbeengivenabiggerone.Indeedifhehasareputationforslackingyoumightevenbeoutraged.Suchbehaviourisregardedasalltoohumanwiththeunderlyingassumptionthatotheranimalswouldnotbecapableofthisfinelydevelopedsenseofgrievance.ButastudybySarahBrosnanandFransdeWaalofEmoryUniversityinAtlantaGeorgiawhichhasjustbeenpublishedinNaturesuggeststhatitisalltoomonkeyaswell. Theresearchersstudiedthebehaviouroffemalebrowncapuchinmonkeys.Theylookcute.Theyaregood-naturedco-operativecreaturesandtheysharetheirfoodreadily.Aboveallliketheirfemalehumancounterpartstheytendtopaymuchcloserattentiontothevalueofgoodsandservicesthanmales. SuchcharacteristicsmakethemperfectcandidatesforDr.Brosnan’’sandDr.deWaal’’sstudy.Theresearchersspenttwoyearsteachingtheirmonkeystoexchangetokensforfood.Normallythemonkeyswerehappyenoughtoexchangepiecesofrockforslicesofcucumber.Howeverwhentwomonkeyswereplacedinseparatebutadjoiningchamberssothateachcouldobservewhattheotherwasgettinginreturnforitsrocktheirbehaviourbecamemarkedlydifferent. Intheworldofcapuchinsgrapesareluxurygoodsandmuchpreferabletocucumbers.Sowhenonemonkeywashandedagrapeinexchangeforhertokenthesecondwasreluctanttohandhersoverforamerepieceofcucumber.Andifonereceivedagrapewithouthavingtoprovidehertokeninexchangeatalltheothereithertossedherowntokenattheresearcheroroutofthechamberorrefusedtoacceptthesliceofcucumber.Indeedthemerepresenceofagrapeintheotherchamberwithoutanactualmonkeytoeatitwasenoughtoinduceresentmentinafemalecapuchin. Theresearcherssuggestthatcapuchinmonkeyslikehumansareguidedbysocialemotions.Inthewildtheyareaco-operativegroup-livingspecies.Suchco-operationislikelytobestableonlywheneachanimalfeelsitisnotbeingcheated.Feelingsofrighteousndignationitseemsarenotthepreserveofpeoplealone.Refusingalesserrewardcompletelymakesthesefeelingsabundantlycleartoothermembersofthegroup.Howeverwhethersuchasenseoffairnessevolvedindependentlyincapuchinsandhumansorwhetheritstemsfromthecommonancestorthatthespecieshad35millionyearsagoisasyetanunansweredquestion. Intheopeningparagraphtheauthorintroduceshistopicby
Thehumannoseisanunderratedtool.Humansareoftenthoughttobeinsensitivesmellerscomparedwithanimals________thisislargelybecause________animalswestandupright.Thismeansthatournosesare________toperceivingthosesmellswhichfloatthroughtheair________themajorityofsmellswhichsticktosurfaces.Infact________weareextremelysensitivetosmells________wedonotgenerallyrealizeit.Ournosesarecapableof________humansmellsevenwhentheseare________tofarbelowonepartinonemillion. Strangelysomepeoplefindthattheycansmellonetypeofflowerbutnotanother________othersaresensitivetothesmellsofbothflowers.Thismaybebecausesomepeopledonothavethegenesnecessarytogenerate________smellreceptorsinthenose.Thesereceptorsarethecellswhichsensesmellsandsend________tothebrain.Howeverithasbeenfoundthatevenpeopleinsensitivetoacertainsmell________cansuddenlybecomesensitivetoitwhen________toitoftenenough. Theexplanationforinsensitivitytosmellseemstobethatthebrainfindsit________tokeepallsmellreceptorsworkingallthetimebutcan________newreceptorsifnecessary.Thismay________explainwhywearenotusuallysensitivetoourownsmells―wesimplydonotneedtobe.Wearenot________oftheusualsmellofourownhousebutwe________newsmellswhenwevisitsomeoneelse’’s.Thebrainfindsitbesttokeepsmellreceptors________forunfamiliarandemergencysignals________thesmellofsmokewhichmightindicatethedangeroffire.
Theworldisgoingthroughthebiggestwaveofmergersandacquisitionseverwitnessed.TheprocesssweepsfromhyperactiveAmericatoEuropeandreachestheemergingcountrieswithunsurpassedmight.Manyinthesecountriesarelookingatthisprocessandworrying:Won’’tthewaveofbusinessconcentrationturnintoanuncontrollableanti-competitiveforce There’’snoquestionthatthebigaregettingbiggerandmorepowerful.Multinationalcorporationsaccountedforlessthan20%ofinternationaltradein1982.Todaythefigureismorethan25%andgrowingrapidly.Internationalaffiliatesaccountforafast-growingsegmentofproductionineconomiesthatopenupandwelcomeforeigninvestment.InArgentinaforinstanceafterthereformsoftheearly1990smultinationalswentfrom43%toalmost70%oftheindustrialproductionofthe200largestfirms.Thisphenomenonhascreatedseriousconcernsovertheroleofsmallereconomicfirmsofnationalbusinessmenandovertheultimatestabilityoftheworldeconomy. IbelievethatthemostimportantforcesbehindthemassiveM&Awavearethesamethatunderlietheglobalizationprocess:fallingtransportationandcommunicationcostslowertradeandinvestmentbarriersandenlargedmarketsthatrequireenlargedoperationscapableofmeetingcustomers’’demands.Allthesearebeneficialnotdetrimentaltoconsumers.Asproductivitygrowstheworld’’swealthincreases. Examplesofbenefitsorcostsofthecurrentconcentrationwavearescanty.Yetitishardtoimaginethatthemergerofafewoilfirmstodaycouldre-createthesamethreatstocompetitionthatwerefearednearlyacenturyagointheU.S.whentheStandardOiltrustwasbrokenup.ThemergersoftelecomcompaniessuchasWorldComhardlyseembringhigherpricesforconsumersorareductioninthepaceoftechnicalprogress.Onthecontrarythepriceofcommunicationsiscomingdownfast.Incarstooconcentrationisincreasing--witnessDaimlerandChryslerRemaultandNissan--butitdoesnotappearthatconsumersarebeinghurt. Yetthefactremainsthatthemergermovementmustbewatched.AfewweeksagoAlanGreenspanwarnedagainstthemegamergersinthebankingindustry.Whoisgoingtosuperviseregulateandoperateaslenderoflastresortwiththegiganticbanksthatarebeingcreated.’’Won’’tmultinationalsshiftproductionfromoneplacetoanotherwhenanationgetstoostrictaboutinfringementstofaircompetition.’’AndshouldonecountrytakeuponitselftheroleofdefendingcompetitiononissuesthataffectmanyothernationsasintheU.S.vs.Microsoftcase7 Whatisthetypicaltrendofbusinessestoday
Scienceinpracticedependsfarlessontheexperimentsitpreparesthanonthepreparednessofthemindsofthemenwhowatchtheexperiments.SirIsaacNewtonsupposedlydiscoveredgravitythroughthefallofanapple.Appleshadbeenfallinginmanyplacesforcenturiesandthousandsofpeoplehadseenthemfall.ButNewtonforyearshadbeencuriousaboutthecauseoftheorbitalmotionofthemoonandplanets.WhatkepttheminplaceWhydidn’’ttheyfalloutoftheskyThefactthattheapplefelldowntowardtheearthandnotupintothetreeansweredthequestionhehadbeenaskinghimselfaboutthoselargerfruitsoftheheavensthemoonandtheplanets. HowmanymenwouldhaveconsideredthepossibilityofanapplefallingupintothetreeNewtondidbecausehewasnottryingtopredictanything.Hewasjustwondering.Hismindwasreadyfortheunpredictable.Unpredictabilityispartoftheessentialnatureofresearch.Ifyoudon’’thaveunpredictablethingsyoudon’’thaveresearch.Scientiststendtoforgetthiswhenwritingtheircutanddriedreportsforthetechnicaljournalsbuthistoryisfilledwithexamplesofit. Intalkingtosomescientistsparticularlyyoungeronesyoumightgathertheimpressionthattheyfindthescientificmethodasubstituteforimaginativethought.I’’veattendedresearchconferenceswhereascientisthasbeenaskedwhathethinksabouttheadvisabilityofcontinuingacertainexperiment.Thescientisthasfrownedlookedatthegraphsandsaidthedataarestillinconclusive.WeknowthatthemenfromthebudgetofficehavesaidbutwhatdoyouthinkIsitworthwhilegoingonWhatdoyouthinkwemightexpectThescientisthasbeenshockedathavingevenbeenaskedtospeculate. Whatthisamountstoofcourseisthatthescientisthasbecomethevictimofhisownwritings.Hehasputforwardunquestionedclaimssoconsistentlythathenotonlybelievesthemhimselfbuthasconvincedindustrialandbusinessmanagementthattheyaretrue.Ifexperimentsareplannedandcarriedoutaccordingtoplanasfaithfullyasthereportsinthesciencejournalsindicatethenitisperfectlylogicalformanagementtoexpectresearchtoproduceresultsmeasurableindollarsandcents.Itisentirelyreasonableforauditorstobelievethatscientistswhoknowexactlywheretheyaregoingandhowtheywillgetthereshouldnotbedistractedbythenecessityofkeepingoneeyeonthecashregisterwhiletheothereyeisonthemicroscope.Norifregularityandconformitytoastandardpatternareasdesirabletothescientistasthewritingofhispaperswouldappeartoreflectismanagementtobeblamedfordiscriminatingagainsttheoddballsamongresearchersinfavorofmoreconventionalthinkerswhoworkwellwiththeteam. Itseemsthatsomeyoungscientists_______________.
Scienceinpracticedependsfarlessontheexperimentsitpreparesthanonthepreparednessofthemindsofthemenwhowatchtheexperiments.SirIsaacNewtonsupposedlydiscoveredgravitythroughthefallofanapple.Appleshadbeenfallinginmanyplacesforcenturiesandthousandsofpeoplehadseenthemfall.ButNewtonforyearshadbeencuriousaboutthecauseoftheorbitalmotionofthemoonandplanets.WhatkepttheminplaceWhydidn’’ttheyfalloutoftheskyThefactthattheapplefelldowntowardtheearthandnotupintothetreeansweredthequestionhehadbeenaskinghimselfaboutthoselargerfruitsoftheheavensthemoonandtheplanets. HowmanymenwouldhaveconsideredthepossibilityofanapplefallingupintothetreeNewtondidbecausehewasnottryingtopredictanything.Hewasjustwondering.Hismindwasreadyfortheunpredictable.Unpredictabilityispartoftheessentialnatureofresearch.Ifyoudon’’thaveunpredictablethingsyoudon’’thaveresearch.Scientiststendtoforgetthiswhenwritingtheircutanddriedreportsforthetechnicaljournalsbuthistoryisfilledwithexamplesofit. Intalkingtosomescientistsparticularlyyoungeronesyoumightgathertheimpressionthattheyfindthescientificmethodasubstituteforimaginativethought.I’’veattendedresearchconferenceswhereascientisthasbeenaskedwhathethinksabouttheadvisabilityofcontinuingacertainexperiment.Thescientisthasfrownedlookedatthegraphsandsaidthedataarestillinconclusive.WeknowthatthemenfromthebudgetofficehavesaidbutwhatdoyouthinkIsitworthwhilegoingonWhatdoyouthinkwemightexpectThescientisthasbeenshockedathavingevenbeenaskedtospeculate. Whatthisamountstoofcourseisthatthescientisthasbecomethevictimofhisownwritings.Hehasputforwardunquestionedclaimssoconsistentlythathenotonlybelievesthemhimselfbuthasconvincedindustrialandbusinessmanagementthattheyaretrue.Ifexperimentsareplannedandcarriedoutaccordingtoplanasfaithfullyasthereportsinthesciencejournalsindicatethenitisperfectlylogicalformanagementtoexpectresearchtoproduceresultsmeasurableindollarsandcents.Itisentirelyreasonableforauditorstobelievethatscientistswhoknowexactlywheretheyaregoingandhowtheywillgetthereshouldnotbedistractedbythenecessityofkeepingoneeyeonthecashregisterwhiletheothereyeisonthemicroscope.Norifregularityandconformitytoastandardpatternareasdesirabletothescientistasthewritingofhispaperswouldappeartoreflectismanagementtobeblamedfordiscriminatingagainsttheoddballsamongresearchersinfavorofmoreconventionalthinkerswhoworkwellwiththeteam. TheauthorwantstoprovewiththeexampleofIsaacNewtonthat____________.
Thehumannoseisanunderratedtool.Humansareoftenthoughttobeinsensitivesmellerscomparedwithanimals________thisislargelybecause________animalswestandupright.Thismeansthatournosesare________toperceivingthosesmellswhichfloatthroughtheair________themajorityofsmellswhichsticktosurfaces.Infact________weareextremelysensitivetosmells________wedonotgenerallyrealizeit.Ournosesarecapableof________humansmellsevenwhentheseare________tofarbelowonepartinonemillion. Strangelysomepeoplefindthattheycansmellonetypeofflowerbutnotanother________othersaresensitivetothesmellsofbothflowers.Thismaybebecausesomepeopledonothavethegenesnecessarytogenerate________smellreceptorsinthenose.Thesereceptorsarethecellswhichsensesmellsandsend________tothebrain.Howeverithasbeenfoundthatevenpeopleinsensitivetoacertainsmell________cansuddenlybecomesensitivetoitwhen________toitoftenenough. Theexplanationforinsensitivitytosmellseemstobethatthebrainfindsit________tokeepallsmellreceptorsworkingallthetimebutcan________newreceptorsifnecessary.Thismay________explainwhywearenotusuallysensitivetoourownsmells―wesimplydonotneedtobe.Wearenot________oftheusualsmellofourownhousebutwe________newsmellswhenwevisitsomeoneelse’’s.Thebrainfindsitbesttokeepsmellreceptors________forunfamiliarandemergencysignals________thesmellofsmokewhichmightindicatethedangeroffire.
Thehumannoseisanunderratedtool.Humansareoftenthoughttobeinsensitivesmellerscomparedwithanimals________thisislargelybecause________animalswestandupright.Thismeansthatournosesare________toperceivingthosesmellswhichfloatthroughtheair________themajorityofsmellswhichsticktosurfaces.Infact________weareextremelysensitivetosmells________wedonotgenerallyrealizeit.Ournosesarecapableof________humansmellsevenwhentheseare________tofarbelowonepartinonemillion. Strangelysomepeoplefindthattheycansmellonetypeofflowerbutnotanother________othersaresensitivetothesmellsofbothflowers.Thismaybebecausesomepeopledonothavethegenesnecessarytogenerate________smellreceptorsinthenose.Thesereceptorsarethecellswhichsensesmellsandsend________tothebrain.Howeverithasbeenfoundthatevenpeopleinsensitivetoacertainsmell________cansuddenlybecomesensitivetoitwhen________toitoftenenough. Theexplanationforinsensitivitytosmellseemstobethatthebrainfindsit________tokeepallsmellreceptorsworkingallthetimebutcan________newreceptorsifnecessary.Thismay________explainwhywearenotusuallysensitivetoourownsmells―wesimplydonotneedtobe.Wearenot________oftheusualsmellofourownhousebutwe________newsmellswhenwevisitsomeoneelse’’s.Thebrainfindsitbesttokeepsmellreceptors________forunfamiliarandemergencysignals________thesmellofsmokewhichmightindicatethedangeroffire.
Thehumannoseisanunderratedtool.Humansareoftenthoughttobeinsensitivesmellerscomparedwithanimals________thisislargelybecause________animalswestandupright.Thismeansthatournosesare________toperceivingthosesmellswhichfloatthroughtheair________themajorityofsmellswhichsticktosurfaces.Infact________weareextremelysensitivetosmells________wedonotgenerallyrealizeit.Ournosesarecapableof________humansmellsevenwhentheseare________tofarbelowonepartinonemillion. Strangelysomepeoplefindthattheycansmellonetypeofflowerbutnotanother________othersaresensitivetothesmellsofbothflowers.Thismaybebecausesomepeopledonothavethegenesnecessarytogenerate________smellreceptorsinthenose.Thesereceptorsarethecellswhichsensesmellsandsend________tothebrain.Howeverithasbeenfoundthatevenpeopleinsensitivetoacertainsmell________cansuddenlybecomesensitivetoitwhen________toitoftenenough. Theexplanationforinsensitivitytosmellseemstobethatthebrainfindsit________tokeepallsmellreceptorsworkingallthetimebutcan________newreceptorsifnecessary.Thismay________explainwhywearenotusuallysensitivetoourownsmells―wesimplydonotneedtobe.Wearenot________oftheusualsmellofourownhousebutwe________newsmellswhenwevisitsomeoneelse’’s.Thebrainfindsitbesttokeepsmellreceptors________forunfamiliarandemergencysignals________thesmellofsmokewhichmightindicatethedangeroffire.
Thehumannoseisanunderratedtool.Humansareoftenthoughttobeinsensitivesmellerscomparedwithanimals________thisislargelybecause________animalswestandupright.Thismeansthatournosesare________toperceivingthosesmellswhichfloatthroughtheair________themajorityofsmellswhichsticktosurfaces.Infact________weareextremelysensitivetosmells________wedonotgenerallyrealizeit.Ournosesarecapableof________humansmellsevenwhentheseare________tofarbelowonepartinonemillion. Strangelysomepeoplefindthattheycansmellonetypeofflowerbutnotanother________othersaresensitivetothesmellsofbothflowers.Thismaybebecausesomepeopledonothavethegenesnecessarytogenerate________smellreceptorsinthenose.Thesereceptorsarethecellswhichsensesmellsandsend________tothebrain.Howeverithasbeenfoundthatevenpeopleinsensitivetoacertainsmell________cansuddenlybecomesensitivetoitwhen________toitoftenenough. Theexplanationforinsensitivitytosmellseemstobethatthebrainfindsit________tokeepallsmellreceptorsworkingallthetimebutcan________newreceptorsifnecessary.Thismay________explainwhywearenotusuallysensitivetoourownsmells―wesimplydonotneedtobe.Wearenot________oftheusualsmellofourownhousebutwe________newsmellswhenwevisitsomeoneelse’’s.Thebrainfindsitbesttokeepsmellreceptors________forunfamiliarandemergencysignals________thesmellofsmokewhichmightindicatethedangeroffire.
Thehumannoseisanunderratedtool.Humansareoftenthoughttobeinsensitivesmellerscomparedwithanimals________thisislargelybecause________animalswestandupright.Thismeansthatournosesare________toperceivingthosesmellswhichfloatthroughtheair________themajorityofsmellswhichsticktosurfaces.Infact________weareextremelysensitivetosmells________wedonotgenerallyrealizeit.Ournosesarecapableof________humansmellsevenwhentheseare________tofarbelowonepartinonemillion. Strangelysomepeoplefindthattheycansmellonetypeofflowerbutnotanother________othersaresensitivetothesmellsofbothflowers.Thismaybebecausesomepeopledonothavethegenesnecessarytogenerate________smellreceptorsinthenose.Thesereceptorsarethecellswhichsensesmellsandsend________tothebrain.Howeverithasbeenfoundthatevenpeopleinsensitivetoacertainsmell________cansuddenlybecomesensitivetoitwhen________toitoftenenough. Theexplanationforinsensitivitytosmellseemstobethatthebrainfindsit________tokeepallsmellreceptorsworkingallthetimebutcan________newreceptorsifnecessary.Thismay________explainwhywearenotusuallysensitivetoourownsmells―wesimplydonotneedtobe.Wearenot________oftheusualsmellofourownhousebutwe________newsmellswhenwevisitsomeoneelse’’s.Thebrainfindsitbesttokeepsmellreceptors________forunfamiliarandemergencysignals________thesmellofsmokewhichmightindicatethedangeroffire.
Thehumannoseisanunderratedtool.Humansareoftenthoughttobeinsensitivesmellerscomparedwithanimals________thisislargelybecause________animalswestandupright.Thismeansthatournosesare________toperceivingthosesmellswhichfloatthroughtheair________themajorityofsmellswhichsticktosurfaces.Infact________weareextremelysensitivetosmells________wedonotgenerallyrealizeit.Ournosesarecapableof________humansmellsevenwhentheseare________tofarbelowonepartinonemillion. Strangelysomepeoplefindthattheycansmellonetypeofflowerbutnotanother________othersaresensitivetothesmellsofbothflowers.Thismaybebecausesomepeopledonothavethegenesnecessarytogenerate________smellreceptorsinthenose.Thesereceptorsarethecellswhichsensesmellsandsend________tothebrain.Howeverithasbeenfoundthatevenpeopleinsensitivetoacertainsmell________cansuddenlybecomesensitivetoitwhen________toitoftenenough. Theexplanationforinsensitivitytosmellseemstobethatthebrainfindsit________tokeepallsmellreceptorsworkingallthetimebutcan________newreceptorsifnecessary.Thismay________explainwhywearenotusuallysensitivetoourownsmells―wesimplydonotneedtobe.Wearenot________oftheusualsmellofourownhousebutwe________newsmellswhenwevisitsomeoneelse’’s.Thebrainfindsitbesttokeepsmellreceptors________forunfamiliarandemergencysignals________thesmellofsmokewhichmightindicatethedangeroffire.
Theworldisgoingthroughthebiggestwaveofmergersandacquisitionseverwitnessed.TheprocesssweepsfromhyperactiveAmericatoEuropeandreachestheemergingcountrieswithunsurpassedmight.Manyinthesecountriesarelookingatthisprocessandworrying:Won’’tthewaveofbusinessconcentrationturnintoanuncontrollableanti-competitiveforce There’’snoquestionthatthebigaregettingbiggerandmorepowerful.Multinationalcorporationsaccountedforlessthan20%ofinternationaltradein1982.Todaythefigureismorethan25%andgrowingrapidly.Internationalaffiliatesaccountforafast-growingsegmentofproductionineconomiesthatopenupandwelcomeforeigninvestment.InArgentinaforinstanceafterthereformsoftheearly1990smultinationalswentfrom43%toalmost70%oftheindustrialproductionofthe200largestfirms.Thisphenomenonhascreatedseriousconcernsovertheroleofsmallereconomicfirmsofnationalbusinessmenandovertheultimatestabilityoftheworldeconomy. IbelievethatthemostimportantforcesbehindthemassiveM&Awavearethesamethatunderlietheglobalizationprocess:fallingtransportationandcommunicationcostslowertradeandinvestmentbarriersandenlargedmarketsthatrequireenlargedoperationscapableofmeetingcustomers’’demands.Allthesearebeneficialnotdetrimentaltoconsumers.Asproductivitygrowstheworld’’swealthincreases. Examplesofbenefitsorcostsofthecurrentconcentrationwavearescanty.Yetitishardtoimaginethatthemergerofafewoilfirmstodaycouldre-createthesamethreatstocompetitionthatwerefearednearlyacenturyagointheU.S.whentheStandardOiltrustwasbrokenup.ThemergersoftelecomcompaniessuchasWorldComhardlyseembringhigherpricesforconsumersorareductioninthepaceoftechnicalprogress.Onthecontrarythepriceofcommunicationsiscomingdownfast.Incarstooconcentrationisincreasing--witnessDaimlerandChryslerRemaultandNissan--butitdoesnotappearthatconsumersarebeinghurt. Yetthefactremainsthatthemergermovementmustbewatched.AfewweeksagoAlanGreenspanwarnedagainstthemegamergersinthebankingindustry.Whoisgoingtosuperviseregulateandoperateaslenderoflastresortwiththegiganticbanksthatarebeingcreated.’’Won’’tmultinationalsshiftproductionfromoneplacetoanotherwhenanationgetstoostrictaboutinfringementstofaircompetition.’’AndshouldonecountrytakeuponitselftheroleofdefendingcompetitiononissuesthataffectmanyothernationsasintheU.S.vs.Microsoftcase7 Fromparagraph4wecaninferthat______.
Everybodylovesafatpayrise.Yetpleasureatyourowncanvanishifyoulearnthatacolleaguehasbeengivenabiggerone.Indeedifhehasareputationforslackingyoumightevenbeoutraged.Suchbehaviourisregardedasalltoohumanwiththeunderlyingassumptionthatotheranimalswouldnotbecapableofthisfinelydevelopedsenseofgrievance.ButastudybySarahBrosnanandFransdeWaalofEmoryUniversityinAtlantaGeorgiawhichhasjustbeenpublishedinNaturesuggeststhatitisalltoomonkeyaswell. Theresearchersstudiedthebehaviouroffemalebrowncapuchinmonkeys.Theylookcute.Theyaregood-naturedco-operativecreaturesandtheysharetheirfoodreadily.Aboveallliketheirfemalehumancounterpartstheytendtopaymuchcloserattentiontothevalueofgoodsandservicesthanmales. SuchcharacteristicsmakethemperfectcandidatesforDr.Brosnan’’sandDr.deWaal’’sstudy.Theresearchersspenttwoyearsteachingtheirmonkeystoexchangetokensforfood.Normallythemonkeyswerehappyenoughtoexchangepiecesofrockforslicesofcucumber.Howeverwhentwomonkeyswereplacedinseparatebutadjoiningchamberssothateachcouldobservewhattheotherwasgettinginreturnforitsrocktheirbehaviourbecamemarkedlydifferent. Intheworldofcapuchinsgrapesareluxurygoodsandmuchpreferabletocucumbers.Sowhenonemonkeywashandedagrapeinexchangeforhertokenthesecondwasreluctanttohandhersoverforamerepieceofcucumber.Andifonereceivedagrapewithouthavingtoprovidehertokeninexchangeatalltheothereithertossedherowntokenattheresearcheroroutofthechamberorrefusedtoacceptthesliceofcucumber.Indeedthemerepresenceofagrapeintheotherchamberwithoutanactualmonkeytoeatitwasenoughtoinduceresentmentinafemalecapuchin. Theresearcherssuggestthatcapuchinmonkeyslikehumansareguidedbysocialemotions.Inthewildtheyareaco-operativegroup-livingspecies.Suchco-operationislikelytobestableonlywheneachanimalfeelsitisnotbeingcheated.Feelingsofrighteousndignationitseemsarenotthepreserveofpeoplealone.Refusingalesserrewardcompletelymakesthesefeelingsabundantlycleartoothermembersofthegroup.Howeverwhethersuchasenseoffairnessevolvedindependentlyincapuchinsandhumansorwhetheritstemsfromthecommonancestorthatthespecieshad35millionyearsagoisasyetanunansweredquestion. Femalecapuchinmonkeyswerechosenfortheresearchmostprobablybecausetheyare
Thehumannoseisanunderratedtool.Humansareoftenthoughttobeinsensitivesmellerscomparedwithanimals________thisislargelybecause________animalswestandupright.Thismeansthatournosesare________toperceivingthosesmellswhichfloatthroughtheair________themajorityofsmellswhichsticktosurfaces.Infact________weareextremelysensitivetosmells________wedonotgenerallyrealizeit.Ournosesarecapableof________humansmellsevenwhentheseare________tofarbelowonepartinonemillion. Strangelysomepeoplefindthattheycansmellonetypeofflowerbutnotanother________othersaresensitivetothesmellsofbothflowers.Thismaybebecausesomepeopledonothavethegenesnecessarytogenerate________smellreceptorsinthenose.Thesereceptorsarethecellswhichsensesmellsandsend________tothebrain.Howeverithasbeenfoundthatevenpeopleinsensitivetoacertainsmell________cansuddenlybecomesensitivetoitwhen________toitoftenenough. Theexplanationforinsensitivitytosmellseemstobethatthebrainfindsit________tokeepallsmellreceptorsworkingallthetimebutcan________newreceptorsifnecessary.Thismay________explainwhywearenotusuallysensitivetoourownsmells―wesimplydonotneedtobe.Wearenot________oftheusualsmellofourownhousebutwe________newsmellswhenwevisitsomeoneelse’’s.Thebrainfindsitbesttokeepsmellreceptors________forunfamiliarandemergencysignals________thesmellofsmokewhichmightindicatethedangeroffire.
Thehumannoseisanunderratedtool.Humansareoftenthoughttobeinsensitivesmellerscomparedwithanimals________thisislargelybecause________animalswestandupright.Thismeansthatournosesare________toperceivingthosesmellswhichfloatthroughtheair________themajorityofsmellswhichsticktosurfaces.Infact________weareextremelysensitivetosmells________wedonotgenerallyrealizeit.Ournosesarecapableof________humansmellsevenwhentheseare________tofarbelowonepartinonemillion. Strangelysomepeoplefindthattheycansmellonetypeofflowerbutnotanother________othersaresensitivetothesmellsofbothflowers.Thismaybebecausesomepeopledonothavethegenesnecessarytogenerate________smellreceptorsinthenose.Thesereceptorsarethecellswhichsensesmellsandsend________tothebrain.Howeverithasbeenfoundthatevenpeopleinsensitivetoacertainsmell________cansuddenlybecomesensitivetoitwhen________toitoftenenough. Theexplanationforinsensitivitytosmellseemstobethatthebrainfindsit________tokeepallsmellreceptorsworkingallthetimebutcan________newreceptorsifnecessary.Thismay________explainwhywearenotusuallysensitivetoourownsmells―wesimplydonotneedtobe.Wearenot________oftheusualsmellofourownhousebutwe________newsmellswhenwevisitsomeoneelse’’s.Thebrainfindsitbesttokeepsmellreceptors________forunfamiliarandemergencysignals________thesmellofsmokewhichmightindicatethedangeroffire.
Thehumannoseisanunderratedtool.Humansareoftenthoughttobeinsensitivesmellerscomparedwithanimals________thisislargelybecause________animalswestandupright.Thismeansthatournosesare________toperceivingthosesmellswhichfloatthroughtheair________themajorityofsmellswhichsticktosurfaces.Infact________weareextremelysensitivetosmells________wedonotgenerallyrealizeit.Ournosesarecapableof________humansmellsevenwhentheseare________tofarbelowonepartinonemillion. Strangelysomepeoplefindthattheycansmellonetypeofflowerbutnotanother________othersaresensitivetothesmellsofbothflowers.Thismaybebecausesomepeopledonothavethegenesnecessarytogenerate________smellreceptorsinthenose.Thesereceptorsarethecellswhichsensesmellsandsend________tothebrain.Howeverithasbeenfoundthatevenpeopleinsensitivetoacertainsmell________cansuddenlybecomesensitivetoitwhen________toitoftenenough. Theexplanationforinsensitivitytosmellseemstobethatthebrainfindsit________tokeepallsmellreceptorsworkingallthetimebutcan________newreceptorsifnecessary.Thismay________explainwhywearenotusuallysensitivetoourownsmells―wesimplydonotneedtobe.Wearenot________oftheusualsmellofourownhousebutwe________newsmellswhenwevisitsomeoneelse’’s.Thebrainfindsitbesttokeepsmellreceptors________forunfamiliarandemergencysignals________thesmellofsmokewhichmightindicatethedangeroffire.
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